Final Proyect Business English V
Final Proyect Business English V
Final Proyect Business English V
Ficticious Company”
Team: Antonella Berrocal Arroyo, Valentina Dominguez Silva, Camila Flórez Negrette,
sustainable solutions within the rapidly growing bioplastics industry. Bioplastics offer an eco-
The primary objective of this project is to analyze Green Horizon Bioplastics' financial health
and performance. This analysis will be instrumental in developing strategic plans to propel the
company's growth and secure its position as a leader in the bioplastics market. By scrutinizing
key financial metrics, we aim to identify opportunities for optimization, assess potential risks,
and make informed decisions regarding investments, marketing strategies, and overall business
development.
II. DESCRIPTION OF GREEN HORIZON BIOPLASTIC
Green Horizon Bioplastics was established in 2021 with the vision of creating a more sustainable
began by researching and developing biodegradable and compostable bioplastics derived from
renewable resources such as corn starch or cellulose. Since our inception, we have continuously
invested in research and development, expanding our product portfolio and production
capabilities.
Vision: We envision a world where bioplastics are the leading choice, minimizing plastic
pollution and mitigating the environmental damage caused by traditional plastics.
Collaboration: We foster partnerships with stakeholders across the supply chain to drive
widespread adoption of bioplastics.
Green Horizon Bioplastics operates within the bioplastics industry. Bioplastics are a diverse
group of materials derived from renewable resources such as plant-based materials or
microorganisms. They offer an eco-friendly alternative to traditional petroleum-based plastics,
addressing the environmental challenges of plastic pollution and resource depletion.
Biodegradable Packaging:
Target Customers: Food and beverage companies, cosmetics and personal care
companies, e-commerce retailers, and other businesses seeking sustainable packaging
solutions.
Key Needs: Biodegradable packaging that is compostable, durable, and cost-effective.
Marketing Messages: Emphasize the environmental benefits of biodegradable
packaging, such as reducing landfill waste and promoting a circular economy. Highlight
the performance and quality of Green Horizon Bioplastics' packaging solutions.
III. 5 - Year Financial Planning
Sources of Financing:
Initial Expenses:
Research & Development: $2,000,000 allocated for ongoing research to refine existing
bioplastics and explore new product development.
Production Facility: $3,000,000 dedicated to establishing or leasing a production facility
with the capacity to meet projected demand.
Equipment & Machinery: $2,500,000 invested in acquiring specialized equipment and
machinery necessary for bioplastic production.
Marketing & Sales: $1,000,000 allocated for developing a comprehensive marketing
strategy and establishing sales channels to reach target markets.
Working Capital: $1,500,000 reserved for operational expenses such as raw materials,
labor, and utilities during the initial phase of operation.
Proyectec Revenues: