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    New Property Marketing Plan

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    mohamed90.ibrhim

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    © All Rights Reserved
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    New Property Marketing Plan

    Uploaded by

    mohamed90.ibrhim
    2 views5 pages

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    2 views5 pages

    New Property Marketing Plan

    Uploaded by

    mohamed90.ibrhim

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    Property

    Marketing
    Plan

    Exclusively Prepared for: [Client Name & Address]


    Campaign Goals
    The primary objective of the marketing campaign is to find a buyer for your home. The criteria for
    meeting this objective include the following:

    • Selling your home at or above market value. [option: insert price]

    • Achieving the sale within your preferences for timing. [option: insert date]

    Audience
    The target audience for your home are prospective buyers actively searching for homes within your
    home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such
    as photos, video, and details about your home as the main benefit or value to attract the audience.
    This information will help them determine if your home meets their criteria and give them the
    opportunity to express their interest.

    Positioning
    The message’s positioning is the main theme in the marketing for your home. It represents the
    distinct value your home offers in comparison to its competition on the market. Buyers are
    evaluating your home against the others, which is why we want your home to stand out from the
    competing houses.

    Developing the positioning requires three steps: Assessing the home’s condition and highlight
    features compared to other similar home for sale, connecting those features to the current trends in
    buyer preferences, crafting the narrative to connect to the distinctive value your home offers.

    Example: Rare sub-$300K Ranch Oaks family home in top school district. [option: use real message]

    Calls to Action
    Calls to Action are created for different levels of buyer interest to connect with the viewer based on
    where they are in their home buying journey. The following calls-to-action will be used throughout
    the marketing mix for your home’s campaign:

    • Schedule a Tour – Viewers can schedule a specific day and time to tour your home. This
    indicates a serious buyer. A variation of this call-to-action is “See This Home.”

    • Ask A Question – Viewers can fill out a form, message, text, or call my phone number to find
    out more details about your home. This indicates a high-interest buyer. Typically, the next
    step for this viewer is to schedule a tour to see the home.

    • Learn More – Viewers can click buttons or links to get more information about your home.
    This indicates a buyer with potential interest. Variations of this call-to-action include “See
    More Photos,” “Watch More,” and “Get Address & Details.”

    2
    Metrics
    We utilize performance-based marketing practices to monitor and improve results as our campaigns
    are implemented. The following measurements (metrics) will be tracked during this campaign:

    • # of views of listing ads • # of inquiries about listing

    • # of landing page views • # of showings

    Assets
    Our full-service marketing includes the creation of the following assets to use in our marketing
    campaign for your home [add to or remove from this list based on your actual plan]:

    • Professional Photography

    • Full Property Tour Video

    • Drone Arial Video Footage

    • Highlight-Feature Social Videos

    • Marketing Narratives Written for Landing Pages, MLS & Syndication

    • Featured Property Landing Page (on our website)

    • Facebook Ad Creative (Copy, Design & Video)

    • Instagram Ads Creative (Copy, Design & Video)

    • YouTube Ad Creative (Copy & Video)

    • Google Display Ads Creative (Copy & Banner Design)

    • Digital & Print Property Flyers

    • Property Postcard Mailer

    Distribution
    Your home will be marketed to the following platforms and audiences [add to or remove from this list
    based on your actual plan]:

    • Multiple Listing Service (MLS)

    • Popular Home Search Sites (Zillow, Trulia, Realtor.com, etc.)

    • Facebook & Instagram Ad Audiences (expressed real estate interest)

    • YouTube & Google Ad Audiences (active real estate searchers)

    • Proprietary Email List

    • Postcard Mail Drop (Every Door Direct Mail)


    3
    Schedule
    [Update table to reflect your actual schedule and frequency]

    Description Frequency / Timing

    Sign Posted in Front Yard Once at Start

    Property Landing Page Published to Website Once at Start

    Property Tour Video Added to YouTube Channel Once at Start

    Photos & Videos Posted to Facebook Business Page Weekly

    Photos & Videos Posted to Instagram Business Account Weekly

    YouTube Ad Campaign to Active Real Estate Searchers Ongoing

    Facebook Ad Campaign to Real Estate Interested Ongoing

    Instagram Ad Campaign to Real Estate Interested Ongoing

    Google Display Ads to Active Real Estate Searchers Ongoing

    New Listing Email Announcement to Email List Ongoing

    Listing Posted in Multiple Listing Service (MLS) Ongoing

    Listing Syndicated to Popular Home Search Sites Ongoing

    Postcard Mail Drop Once at Start

    Open House Campaign & Event Monthly

    Agent Door Knocking with Printed Flyer Once at Start

    Metrics Evaluation & Campaign Adjustments Weekly

    Agent Feedback Report from Buyer Tours Monthly

    4
    About Us
    [Use your contact info and bio]
    Website: creathrealestate.com
    Phone: (512) 271-5818 Email: [email protected]
    Creath Partners uses technology & experience to make your next move easy & enjoyable. We help
    home buyers search and find Austin homes for sale, negotiate to our clients' advantage, and make
    moving as easy as possible. We help Austin home sellers prepare their home for the market, set a
    pricing strategy, and find buyers for their homes through innovative, effective marketing.
    Garry Creath is a listing expert working with his clients to sell their homes for best market values.
    Garry also works with his clients to use real estate to build wealth and passive income.
    Jonathan Creath is a real estate advisor and serves the greater Austin area. Jonathan's uncanny
    ability to find his clients homes always produces satisfied clients.
    Chris Scott is a real estate digital marketer and responsible for marketing our seller clients’ homes
    using advanced digital marketing practices.

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