A

REPORT

ON

INTERNSHIP PROGRAM – 2

CH.HEMANTH KRISHNA

20STUCHH010052

AT
3ZEN CONSULTING

HYDERABAD
INTERNSHIP PROGRAM – 2

Department of Computer Science & Engineering

Faculty of Science & Technology

The ICFAI Foundation of Higher Education, Hyderabad 2023

Faculty of Science and Technology

IFHE University Hyderabad

Duration: 6 Months

Date of Start: 12-07-2023

Date of Submission: 30-08-2023

Title of the Project: MY WORK AT 3Zen Consulting

ID No./Name/ Discipline of the student: CH.HEMANTH KRISHNA

Name and designation of the experts: DIGITAL MARKETING

Name of the IP Faculty: Dr. Shaik Himam Saheb

Key Words: Work done in 3ZEN Consulting from Past 2 Monts

Project Areas: SOCIAL MEDIA MARKETING

 CERTIFICATE

This is to certify that the Project Report entitled “INTERNSHIP PROGRAM-2”

submitted by CH.HEMANTH KRISHNA in the Department of “Computer Science &
Engineering” Faculty of Science and Technology ICFAI Foundation for Higher
Education, Hyderabad for the award of the degree of B-Tech in the Computer
Science & Engineering is a record of bona-fide work carried out under my carrier
and guidance

Date:30-08-2023 Signature of Supervisor

Name: Dr. Shaik Himam Saheb

Designation: Assistant Professor

Institute: Faculty of Science &Technology, ICFAI Foundation for Higher Education,

Hyderabad
 DECLARATION

I CH.HEMANTH KRISHNA, of ‘Faculty of Science and Technology ICFAI Foundation

for Higher Education, Hyderabad, hereby declare that I am doing my project,
titled INTERNSHIP PROGRAM – 2. The information submitted here is true and
original to the best of my knowledge and has not been submitted to any other
university or institute or published earlier.

Date:30-08-2023 Signature of student:

CH.HEMANTH KRISHNA
 ACKNOWLEDGEMENT

I would like to express my sincere appreciation for the help I received from my
mentors, Raghu Gaddam (CEO of 3Zen Consulting) and Nagendra (Digital
marketing). Their invaluable insight and wisdom have had a significant impact on
the direction and outcomes of my work even today. I would also like to sincerely
thank Dr. Shaik Himam Saheb, who supported me as my IP-II Mentor. Finally, I
want to sincerely thank my family and friends for their constant encouragement
and support throughout the Internship.

Date: 30th AUG 2023. signature of the student:

CH.HEMANTH KRISHNA
 ABSTRACT

3Zen Consulting, a digital marketing agency, is a cutting-edge digital

marketing platform that provides cutting-edge solutions for businesses.
The company was created on December 31st, 2022, by a dedicated
team with vast experience in digital marketing. Maa Nilayam, 4th Floor,
Near Matlis Hospital, Jaihind Colony, Silicon Valley, Madhapur,
Hyderabad, Telangana, 500081 is the address. They are focused on
providing marketing services such as content creation, SEO, SEM, SMM,
Google Ad Words, and Facebook, with the punch line "Direction
Determines Destination.It is a small business that provides services in
HR Sales, Graphic Design, Graphic Design, Digital Marketing, and
Content Writing while providing internships. The core business of the
company is marketing, and it employs Google Ad Words, SEO, SEM, and
SMM.

KEYWORDS: SOCIAL MEDIA MARKETING, Digital Marketing

 Table of Contents

CHAPTER - I:
INTRODUCTION........................................................................................................…........... 8
CHAPTER - II:
My Role
............................................................. …………………………………………..…………9
CHAPTER - III:
The social media
…..................................………………………………………………………………….………...10
CHAPTER - IV:
META BUSINESS SUITE
…….................................…………………………………………………………………………...11-12
CHAPTER - V:
PPTS AND HYPERLINKS
…........................................…………………………………………………..……………….… 13
CHAPTER - VI:
INFOGRAPHICS
….……………………………………………………………………………………………………….……14
CHAPTER - VII:
ARTICLES
….…………………………………………………………………………………………………………….15
CHAPTER - VIII:
OFFPAGE SEO
….…………………………………………………………………………………………………….……..16
CHAPTER - IX:
TECHNICAL SEO
….…………………………………………………………………………………………………………….17
CHAPTER - X:
MY WORK
….……………………………………………………………………………………………………………18-19
CHAPTER - XI:
CONCLUSION
….…………………………………………………………………………………………………………….20
 CHAPTER - I: INTRODUCTION

Introduction:

3Zen Consulting is a digital marketing consultancy that specializes in digital

marketing, content writing, graphic design, and HR sales. It is a cutting-edge
digital marketing platform that provides organizations with cutting-edge solutions.
3 Zen consultancy can help you attain your goals and achieve your PR objectives
by leveraging online advertising strategies such as SEO, SEM, SMM, Google
AdWords, and Facebook.

3zen consultancy also offers digital marketing, SEO, website and app
development, graphic design, and publication services. 3zen is a professional
services firm that provides expert advice to people, groups, and businesses. A
3zen's major role is to advise and direct clients on management, strategy,
operations, finance, human resources, and information technology. 3zen areas of
competence include website building, branding, and company planning. Experts
and professionals with particular knowledge and expertise are frequently
employed in these industries. 3zen company offers services such as strategic
planning, process improvement, financial analysis, market research, and project
management.
 CHAPTER - II:

My Role

My Position as a Digital Marketing Intern 3Zen Consulting assigned me

as a Digital marketing intern as part of my IP-II. My internship began
with the management of social media profiles. My job entailed
producing descriptions and hastags for posters for various businesses'
social media sites.My second responsibility was to upload the posters in
those social media profiles utilizing the Meta tool. During my time as a
3Zen intern, I also worked on preparing PPTS, INFOGRAPHICS, and
articles on popular issues as well as themes connected to company-
provided courses. I worked on posting schedules for Instagram,
Facebook, LinkedIn, and other social media channels.

I was in charge of creating the description that was appropriate for that
specific poster as well as adding popular hastags, which helps to
enhance the reach of that post and increase the number of followers.
Posting at the right moment allows your content to be seen by more
social media users. When it comes to creating ppts and infographics, I
use Canva to design the infographics and also to create ppts with
fantastic design on topics relating to the company's products or topics
that are more interesting. I create ppts with a minimum of 10 slides by
include hyperlinks for keywords and alt text for images related to that
topic.
 CHAPTER-III:

The Social Media

Starting with a detailed definition of social media is a smart place to

start. It references technological systems and software that allow
people and organizations to quickly create, share, and interact with
content. Example social media networks include Facebook, Twitter,
Instagram, LinkedIn, YouTube, and TikTok.
1. Evolution and History: From early websites like Friendster and
MySpace to current popular ones. Discuss how social media went from
text-only to multimedia.
2. Impact on Communication: Social media has revolutionized
communication through instant and global connections. Highlight real-
time communication, diversity engagement, and information
democratization.
3. Social media effect on society affects norms, behaviours, and
attitudes. Discuss the pros and cons of online networks, including how
they may inspire social activism and cyberbullying, misleading
information, and mental health issues.
4. Data Privacy and Security: Users exchange personal information,
leading to worries about data breaches, identity theft, and spying.
Mention major data breaches and your responses.
5. Developments in the future: Discuss potential social media
developments in your conclusion. AR and VR experiences, user privacy,
and new platforms may be developed.
 CHAPTER-IV

META BUSINESS SUITE

 Management in one place:

META Business Suite makes it easy for businesses to run their

Facebook Pages and Instagram business pages from a single
platform.
Users can post content, schedule posts, and interact with their
fans on both sites from the same place.

 Messages Mailbox:

The site has a single folder for both Facebook and Instagram
messages, which makes it easier for businesses to answer
questions and messages from customers quickly.
Users can see messages and notes, reply to them, and handle
them all in one place.

 Insights on Performance:

Businesses can keep track of how well their Facebook Pages and
Instagram pages are doing with the help of Meta Business Suite's
data and insights.
Users can get information about involvement, reach, likes, and
other important metrics to figure out how well their content and
projects are doing.
 Planning and scheduling the content:

Businesses can make posts and content, plan them, and share
them on both Facebook and Instagram.
This feature lets you plan your content in a smart way, making
sure that you post regularly and keep your audience interested.

 Managing an ad campaign:
From Meta Business Suite, users can make and handle ad
campaigns for Facebook and Instagram.
It gives you tools for making ads, choosing who to target,
managing your budget, and keeping track of how well your ads
are doing.

 Working Together and Getting Permission:

Businesses can useMeta Business Suite to handle accounts and
assets by working together with team members and giving them
specific tasks and permissions.
 CHAPTER-V

PPTS AND HYPERLINK

It's more than just putting together a bunch of slides; it's a careful
process of making a visual story that gets the point across. Each
presentation I make is a unique job, and I approach it with a mix
of imagination, planning, and attention to detail.

Visual design is an important part of what I do. Every PowerPoint

presentation I prepare serves as a link to our company's website.
Each slide is precisely prepared to incorporate terms or phrases
that, when hyperlinked, allow the viewer to transfer to our
website with ease. These keywords are carefully picked to
complement the presentation's substance and message while also
eliciting interest and research.

The approach begins with a thorough grasp of our company's

aims and the presentation's unique objectives. I select keywords
that are both related to the issue and likely to attract the
audience's attention. These keywords create anchor points that,
when clicked, take users straight to the appropriate pages on our
website.
 CHAPTER-VI

INFOGRAPHICS

Infographics are effective tools for transforming data and information

into visually appealing representations. Each infographic I produce is a
well created visual tale meant to enlighten and inspire. I deliberately
incorporate hyperlinks throughout these infographics to increase their
usefulness, allowing users to easily visit our company's website and
pertinent data.

The approach begins with a thorough knowledge of the content I intend

to deliver as well as the goals of our firm. I choose the most relevant
data pieces and insights, making sure they are relevant to the topic and
goal of the infographic. These data points are turned into visually
appealing graphics such as charts, graphs, or symbols, making difficult
information understandable.

Linking is an important stage in the design process. I select phrases or

visual components that flow seamlessly with the flow of the infographic.
When readers engage with these items, they are automatically taken to
specific sites of our company's website where they may obtain more
detailed information, reports, or resources.

Infographics require visual harmony and consistency. I make certain

that the design, including fonts, colors, and layout, is compatible with
the branding of our organization. The positioning of hyperlinked items
is sensible, leading the reader's attention without distracting them.
 CHAPTER-VII

ARTICLES

Trending articles are more than static content; they are dynamic pieces
that encapsulate the most recent industry developments and insights.
Each article is meticulously researched and written in order to provide
readers with valuable content. I go one step further by strategically
incorporating hyperlinks into the text.

The approach begins with a deep grasp of the hot issue and the aims of
our firm. I look for terms and phrases that are both relevant and likely
to give more context or resources.

I pay significant attention to picture selection and alt text in addition to

hyperlinks. Visual components are important in increasing the article's
attractiveness and understanding. I carefully select photos that
complement the material and offer alt language to ensure that all
readers can view them. The alt text not only explains the picture, but it
may also include important keywords, which improves the article's
search engine optimization (SEO).
 CHAPTER-VIII

OFF-PAGE SEO

Off-page search engine optimization is something that, from my point

of view, is analogous to the administration of a website's online
reputation. It is a well-planned initiative that goes beyond the bounds
of our website in order to expand the sphere of effect of our presence
online. As a person who works in marketing, I see of it as the practice of
cultivating a favorable and credible reputation for our company
throughout the wide expanse that is the internet. The establishment of
backlinks from respectable websites is an essential component of link
building, which aims to solidify our position as a reliable resource
within our sector by accumulating inbound connections from other
websites. This in turn indicates to search engines that we are a
trustworthy source of information. In addition to connections, active
participation in social media is essential. It is not enough to simply post;
we must also cultivate dialogues and interactions that strike a chord
with our audience. The importance of our material cannot be
overstated, regardless of whether it is presented in the form of blog
articles, videos, or infographics When everything is said and done, off-
page SEO is all about building our authority, reputation, and
trustworthiness in the digital domain, which ultimately leads to
improved search engine ranks and more online exposure.
 CHAPTER-IX

TECHNICAL SEO

Technical SEO, in my opinion, is a fundamental component that is

extremely beneficial to 3Zen and plays a critical part in our digital
success. It serves as the foundation of our online presence,
guaranteeing that our website is not only visible but also fully
optimized. Technical SEO improves our website's rating in search
engines, which is critical for getting organic visitors. We produce a
smooth and user-friendly experience by methodically optimizing
features like as site performance, mobile responsiveness, and
crawlability. This not only pleases search engines but also ensures that
visitors remain on our site longer and engage with our content more
thoroughly. This, in turn, increases our website's authority and
trustworthiness in the eyes of search engines, resulting in increased
organic traffic and brand visibility. In essence, technical SEO is the
unseen force that drives 3Zen's digital marketing activities, ensuring
that our website is not only accessible but also highly competitive in
our sector.
 CHAPTER-X

My Work

 HANDLING SOCIAL MEDIA PAGES

1. By using meta business suite, I was able to plan the posts on the
social media sites of all 7 companies. Posters are put up based on a
plan that our team made ahead of time.This Meta allows the
posters to be scheduled in advance, saving time over the course of a
week or so.

2. We conducted in-depth study on major social media platforms and

organized our work on the link tree SMM bio. We have gained likes,
follows, and shares by implementing several techniques. This
further can assist us in leads.
 Articles on trending topics and topics related to company services.

 PPTS and Infographics.

 Link mining in directories, classifieds, Bookmarkings, and checking

for backinks.

 Blogcommenting.

 Managing the social media accounts linkedin, moj, chingari etc.

 CHAPTER - XI

Conclusion

I conclude that 3zen Consultancy provides SMM SEO Marketing services

and provides internships with real-world experience. I'm glad to work
for a company that enables me to pick things up quickly, comprehend
keywords, add backlinks, and create and print posters using Canva. I
learned more about Off-Page Submissions, a method for increasing
website traffic. And scheduling posters, reels, memes in social media
platforms.