PO - Session 15 - Chapter 17 - Group 6
PO - Session 15 - Chapter 17 - Group 6
PO - Session 15 - Chapter 17 - Group 6
Change
No company today is in a particularly stable environment. Even those with a dominant market
share must change, sometimes radically. For example, the market for smartphones has been
especially volatile.
Almost every organization must adjust to a multicultural environment, demographic changes,
immigration, and outsourcing. Technology is continually changing jobs and organizations. It is
not difficult to imagine the idea of an office becoming an antiquated concept in the near future.
Economic shocks also have a significant impact on organizations.
Competition is changing. Competitors are as likely to be across the ocean as across town.
Successful organizations are fast on their feet, capable of developing new products rapidly and
getting them to market quickly. In other words, they are flexible and require an equally flexible
and responsive workforce.
Social trends don’t remain static either. Organizations must therefore adjust product and
marketing strategies continually to be sensitive to changing social trends, as Instagram did when
it debuted “Instagram Stories.” Consumers, employees, ando rganizational leaders are also
increasingly sensitive to environmental concerns. Green practices are quickly becoming expected
rather than optional. Not even globalization’s strongest proponents could have imagined the
change in worldpolitics in recent years.
Planned change
What are the goals of planned change? First, it seeks to improve the ability of the organization to
adapt to changes in its environment. Second, it seeks to change employee behavior. Who in
organizations is responsible for managing change activities? The answer ischange agents. They
see a future for the organization others have not identified, and they are able to motivate, invent,
and implement this vision. Change agents can be managers or nonmanagers, current or new
employees, or outside consultants. Some change agents look to transform old industries to meet
new capabilities and demands.
Resistance to Change
Employees who feel negatively toward a change cope by not thinking about it, increasing their
use of sick time, or quitting. All these reactions can sap the organization of vital energy when it
is most needed. Resistance to change doesn’t come only from lower levels of the organization. In
many cases, higher-level managers resist changes proposed by subordinates, especially if these
leaders are focused on immediate performance. Conversely, when leaders are more focused on
mastery and exploration, they are more willing to hear and adopt subordinates’ suggestions for
change.
Resistance to change can be positive if it leads to open discussion and debate. These responses
are usually preferable to apathy or silence and can indicate that members of the organization are
engaged in the process, providing change agents an opportunity to explainthe change effort.
Resistance doesn’t necessarily surface in standardized ways. It can be overt, implicit, immediate,
or deferred. It’s easiest for management to deal with overt and immediate resistance such as
complaints, a work slowdown, or a strike threat. The greater challenge is managing resistance
that is implicit or deferred because these responses are more subtle and more difficult to
recognize for what they are.
Overcoming Resistance to Change
Eight tactics can help change agents deal with resistance to change:
Communication
Participation
Building Support and Commitment
Develop Positive Relationships
Implementing Changes Fairly
Manipulation and Cooptation
Selecting People Who Accept Change
Coercion
The Politics of Change
Politics suggests the impetus for change is more likely to come from outside change agents,
employees new to the organization, or managers slightly removed from the main power
structure. Managers who have spent a long time with an organization and who have achieved a
senior position in the hierarchy are often major impediments to change. For them, change can be
a very real threat to their status and position. Yet they may be expected to implement changes to
demonstrate they’re not merely caretakers. By acting as change agents, they can convey to
stockholders, suppliers, employees, and customers that they are addressing problems and
adapting to a dynamic environment. Of course, as you might guess, when forced to introduce
change, these longtime power holders tend to implement incremental changes. Radical change is
often considered too threatening.
Approaches to Managing Organizational Change
Several approaches to managing change: Lewin’s classic three-step model of the change process,
Kotter’s eight-step plan, action research, and organizational development.
Lewin’s Three-Step Model of the Change Process
Kurt Lewin argued that successful change in organizations should follow three steps: unfreezing
the status quo, movement to a desired end state, and refreezing the new change to make it
permanent. By definition, status quo is an equilibrium state. To move from equilibrium nfreezing
must happen inone of three ways. For one, the driving forces, which direct behavior away from
the status quo, can be increased. For another, the restraining forces, which hinder movement
away from equilibrium, can be decreased. A third alternative is to combine the first two
approaches.