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The Climate
Connection

Global
Youth Letter
on Climate
Action:
final report
Acknowledgements
This report was commissioned by the British Council
from Catalyst in Communities (CIC) who are a not-for-profit
social enterprise specialising in youth engagement,
research, and training. CIC has a network of international
partners who were engaged for this project to connect
with young people, facilitate youth discussion and
collate youth views. This report is the result of the
contributions of the CIC team, CIC partners and in-country
advocates.

In particular, we would like to acknowledge the following

people, whose input and support has been invaluable
in the completion of the study.

The British Council research team: Dr. Maryam Rab,

Izzah Meyer, Zia Ur Rehman, the Research Policy and
Insight team,[1] and the Climate Connection[2] team

The CIC research team: Dr. Tim Pascoe,

Professor Jeff Gow, Lorenzo Wareham and Andre Mostert

CIC international partners:

Brazil: Gabriela Cazenave, Lina Klemkaite
and Dr. Macarena Rau

India: Prof Simple Doshi, Siddharth Chaturvedi

and Aparna Singh
Indonesia: Dr Muhammad Amsal Sahban,
Prof Altaf Hussain Samo and Dr. Raisal l. Ismarais South Asia research teams:
Bangladesh: Khandker Swanan Shahriar, Rifat Faruq,
Kenya: Michael Ochieng Nyawino and Eric Otieno Rubaiya Ahmed, Zahangir Alam, Kayas Mahmud, and
Mexico FabiloRuiz Monzuiz, Lina Klemkaite Hasnahena Lucky from Keymakers Consulting Limited
and Dr. Macarena Rau
Pakistan: Hassan Bin Zahid, Rabia Arif and
Nepal: Ashit B.K., Dhab Nath Sharma, Fareeha Ovais from Centre for Strategic Research,
Manoj Kumar Dhungana, Nabina Ale, Prabin Shrestha Evaluation and Development (CSRED)
and Dipak Tharu
Sri Lanka: Ruwani de Silva, Chalani Marasinghe,
Nigeria: Dr. Chris Ugwu and Ijeoma Nwa Nipun Dinuka Dias and Thilini Gunathilake from
SLYCAN Trust
Philippines: Dr. Mildred M. Crisostomo,
Dr. Robin B. Dimla and Julius Ceazar Tolentino The research team is also grateful for the support
of sector specialist Adam Sharpe and his team
South Africa: Chris Engelbrecht, Amanda Fitschen (Dr. Judy N Muthuri, Maria Jesus Iraola and Mohsen Gul).
and Sunet Wessels Lastly, we are truly grateful for the active and valuable
participation of the young people across the globe
Turkey: Selahattin Ciritci, Medhat Ahmed who participated in the research, as well as the experts
and Charalambos Samantzis who joined the focus group discussions and interviews.

UAE: Medhat Ahmed, Prof Altaf Hussain Samo

and Ms. Noha Elnagar
Disclaimer: the interpretations offered in this report are those
of the authors and do not necessarily represent the views of
The editorial team: Dr. Emma Derbyshire, Richard Poole the British Council, its officers, or those individuals who contributed
and Claire Cassels to the research.

02
Contents
Executive summary 6
Young people and the climate challenge 6
The Global Youth Letter on Climate Action 7
Scope and scale 7
Key messages 8
Recommendations 9

Introduction 10
Objectives 11
Outputs 11

Methodology 12
Sampling approach 12
Instruments of analysis 12
Survey tools 12
Focus groups 12
Pilot study 13
Crowdsourcing eco-system 14

Data and analysis 15

Global reach summary 15
Results: perceptions and opinions 16
1. Females 16
2. Males 17
3. Urban 18
4. Peri-urban 19
5. Rural 20
6. Unemployed 22
Thematic analysis 24

Way forward 27

Annexes and appendices 28

Annex A: The Global Youth Letter 28
on Climate Action (with introduction)
Appendix A: Online survey link 32
Appendix B: Focus group structure and prompts 33

Contents 03
 Top-level findings
Participation by gender
1 2 3

43% 55% 2%
Prefer
Male Female
not to say

Participation by area type

4 58% Urban

5 25% Rural

6 17% Peri-urban

Participants’ level of English

(self-reported)

41% Advanced

7 37% Intermediate

22% Elementary

04
Young people’s readiness
for climate action
(self-reported)
report that they have the skills to deal
8 75% with climate issues in their communities

have knowledge about the UN Sustainable

9 65% Development Goals

10 63% know about the Conference of Parties COP26

have never participated in any climate

11 69% change mitigation / action activity

05
Executive summary

Young people and Through research and cultural relations work,

the British Council highlighted a gap in relation to
young voices being heard and their ability to influence

the climate challenge actionable change.3 To challenge this, a new research

project was launched to capture the aims and aspirations
of young people around the world, culminating in the
Young people across the globe see climate change Global Youth Letter on Climate Action – a statement
as the most critically important challenge facing of intent from young people globally in relation to
our world today.1 climate change.

As the UK prepares to host the 26th United Nations

Climate Change Conference of the Parties (known as
COP26),2 which will bring together heads of state,
climate experts and negotiators to agree on coordinated
actions to tackle climate change, the British Council
is helping to amplify the voice of young people globally
to inform the climate change conversation.

1
See the 2020 British Council Soft Power Perceptions Research:
https://www.britishcouncil.org/research-policy-insight/policy-reports/2020-British-Council-soft-power-perceptions-research
2
“Conference of the Parties” is the decision-making body of the United Nations Framework Convention on Climate Change
3
See Young People and Climate Change (a British Academy COP26 briefing):
https://www.thebritishacademy.ac.uk/documents/3285/Young-people-and-climate-change.pdf

06 Executive summary
The Global Youth discussions and online surveys, to engage young people
(aged 18 to 354) with varying levels of education
and skills. The surveys were disseminated digitally

Letter on Climate to large samples of young people (aged 18 to 25)

in each country, across different backgrounds, genders

Action
and geographical locations. To improve the validity
and credibility of survey data, the team also collected
data from people aged 26 to 35 through focus group
To lead the project, the British Council commissioned discussions and interviews.
not-for-profit social enterprise Catalyst in Communities
(CIC), that specialises in youth and community
engagement. CIC has a network of trusted international
partners who provided access to young people
facilitated youth discussion and collated youth views
in each country. These partners included universities,
Scope and scale
consultants and youth specialists, who connected The British Council chose to target 23 countries, based on
with their own in-country contacts to reach all members climate vulnerability, size of youth population and geo-
of the youth community and capture young people’s graphical spread. These were grouped into
voices on climate change. With these insights, three clusters, determined by the approach used to
they produced the Global Youth Letter on Climate Action, collect data.
and statements for each participating country, to engage
young people, inform discussions leading up to COP26 • Cluster A: countries where new data was gathered
and, ultimately, to influence real action. using the HyperVoice platform and tools:
Brazil, India, Indonesia, Kenya, Mexico, Nepal,
To increase participation and engagement, the research Nigeria, Philippines, South Africa, Turkey
team developed a brand for all research activities, and the United Arab Emirates.
called HyperVoice. Under this banner, they used
a crowdsourcing approach, combined with focus group • Cluster B: countries where data was taken
from the British Council’s Next Generation5
research and updated where possible6: Ethiopia,
Germany, Ireland, Italy, Myanmar, the UK, Vietnam
and Zimbabwe.

• Cluster C: countries where data was gathered

through a concurrent British Council research
project in South Asia (using the same survey
as cluster A countries): Afghanistan, Bangladesh,
Pakistan and Sri Lanka.

The methodology, tools, analysis and report

were independently reviewed and approved by
an external ethics committee, led by Professor Jeff Gow,
of the University of Southern Queensland.

To facilitate data gathering in cluster A countries,

CIC built a full digital eco-system, which generated
responses from more than 6,000 young people.
Combined with clusters B and C, where data was
gathered through the sources outlined above,
the research garnered the views of more than
8,0007 young people, which were used to develop
the Global Youth Letter on Climate Action and individual
country statements.8

4
As schools in some rural areas cater for students aged 18 and above, some pupils were included in the exercise
5
Next Generation reports: https://www.britishcouncil.org/research-policy-insight/research-series/next-generation
6
The research team undertook a refresh of data in cluster B countries, to update the datasets not directly collected by the research team, although
this happened with limited success due to the short timeframes and COVID-19 restrictions, which limited the mobilisation of in-country teams
7
A total of 11,632 responses were gathered from clusters A and C
8
See Annex A for Global Youth Letter on Climate Action

Executive summary 07
Key messages
The strongest and most prominent message to come
from the research exercise was that across 23 countries,
there is a strong unanimous voice of young people
in relation to climate change.

Young people consider climate change to be one

of the largest and most unprecedented threats to
the world. And while they believe they can play
a key role in addressing the issue, most young people
surveyed say they have never participated in
climate mitigation actions. Still, many are willing to
become politically active – not just by participating
in demonstrations, but by disseminating climate change
information via social media and becoming climate
role models for their peers. In so doing, they believe
they can influence those around them, counter
disinformation and collaborate for positive change.
In short, young people are calling for opportunities
to make a valuable contribution to the climate challenge.

One of the main criticisms made by young people

is the perception of ‘a lot of talk and no action’.
Yet they are prepared to lead by example and act.
They believe they understand the issues (for example,
skills development, a need for action) and recognise
that, although we are all interconnected, different
approaches are required in different parts of the world.
In addition, while most young people are willing to act
and engage in global initiatives such as COP26,
they lack information about these initiatives,
which hinders their participation and engagement.

Policy makers need to recognise that many young people

feel their leaders and decision-makers are not doing
enough to address climate change. They also need
to value the importance and potential of social media
in young people’s lives. Civil society organisations
and the third sector should explore the use of
digital channels to share relevant climate change
education and knowledge amongst young people,
who can then act as vehicles to amplify the collective
youth voice, to ensure it is heard and reflected
on a wider scale.

Future generations need to be involved in developing

climate action plans, with measurable outcomes,
and realistic, meaningful targets – whether it’s tackling
deforestation, pollution or carbon emissions.
We all have a responsibility to engage and value
the young people of today, and to involve them
in the planning and implementation of climate
change solutions.

While young people are willing and able to act – and, They should, therefore, be provided with easy access to
in many cases, believe they have the skills to do so – local and global literature and resources around climate
there is still a need for relevant education, training, science, climate action and resilience building. Commu-
public awareness and access to information, as these nication, creative problem-solving and active citizenship
are all critical for building the skills for effective climate skills should also be key learning priorities, so that young
action. They are aware that the climate challenge people can effectively relay their concerns and propose
is too big for them to tackle alone, yet they not only actions to their peers, families, communities and leaders.
lack avenues for active participation, but also the
climate literacy, language and leadership skills to
initiate climate action amongst their peers and within
their communities.

08 Executive summary
Recommendations
Based on this research, this report puts forward the
following key recommendations for policy makers
and national governments in relation to increasing
youth participation in the climate debate.

1. Develop suitable forums for young people

to express their views and sentiments towards
the future of our planet and their place in it.
2. Encourage more young people to come
to the forefront of these conversations,
recognising that most are more open
to listening to their peers.
3. Create diverse consultation structures
to ensure young people are heard.
4. Establish communication channels for
hard-to-reach young people and remote
communities; a consultation app would
be effective in many remote contexts.
5. Raise awareness about climate change
in rural areas that have limited or no access
to digital facilities in other ways, such as
printed materials, civil society organisations The following recommendations reflect how young people
and educational settings. feel youth participation can be improved.
6. Support the unemployed and young people 1. Policymakers and leaders must develop clear
to become trainers, to enhance their knowledge and simple action plans, tailored to each country
and skills about climate change and support and its unique challenges, so young people
sustainable development in rural areas. can make contributions via:
7. Host mini or micro-COP summits quarterly a. communication campaigns to ensure
or bi-annually in rural and remote areas, their voices are heard
to ensure young people are well equipped b. adjusting personal behaviours
with the skills to adapt to climate change (for example, committing to conserving
effectively. water or tackling pollution)
8. Integrate climate change into school curricula. c. raising awareness via social media
9. Use school and community events to raise and other avenues
awareness. d. leading and/or participating in social
10. Support the development of collective youth campaigns (for example recycling
action plans, in collaboration with civil society and tree planting initiatives)
and other organisations. e. volunteering with local organisations
11. Build practical and effective social media to improve the resilience of vulnerable
infrastructures to promote inclusive, positive groups and communities in relation
engagement and support the development to climate change and disasters.
of relevant action plans. 2. Strengthen multi-level governance on the issue
12. Develop clear, understandable measures of climate change and youth engagement
to tackle climate change, so young people to ensure there is coherence at the local,
can see progress and gain confidence national and regional levels.
in solutions. 3. Mobilise young people to support the
13. Strengthen efforts to raise awareness development of awareness-raising materials
and build capacity to deal with the impact for vulnerable groups, such as women
of climate change on young people’s health. and girls, people with disabilities, other minority
groups and children, as well as those living
in rural areas who may otherwise have no access
to such material.
4. Create global and national support programmes
for young people, through which they can
develop or further hone critical skills for
climate action, such as social media, language
and leadership and communication.
5. Place young people at the forefront
of climate action and related risk mitigation.
These recommendations are not exhaustive,
and further engagement with young people through
focus group discussions will generate further data
to signpost a way forward.

Executive summary 09
Introduction
approaches (online surveys, face-to-face focus groups,
WhatsApp groups, Basecamp groups), the project
gained access to hard-to-reach cohorts of
young people, largely from the Global South, and
from a diverse range of backgrounds (all aged 18 to 35).
The large number of young people who participated
through social channels – particularly Facebook,
Instagram and Twitter – is evidence of their active
engagement.

The countries targeted for the research were grouped

into three clusters, determined by the approach used to
collect data. The HyperVoice platform and tools were
used to gather data for cluster A countries. Data for
cluster B countries was taken from the British Council’s
Next Generation research, and updated as required.
Data for cluster C countries was gathered using the
same survey as those in cluster A, but this research
was conducted via a concurrent British Council research
project focusing on the perceptions of young people
in South Asia.

• Cluster A: Brazil, India, Indonesia, Kenya, Mexico,

Nepal, Nigeria, Philippines, South Africa, Turkey
Climate change is one of the most critical environmental and the United Arab Emirates.
issues of the 21st century, threatening not only public
health and food security, but also exacerbating natural • Cluster B: Ethiopia, Germany, Ireland, Italy,
disasters such as floods, wildfires and erosions. In short, Myanmar, the UK, Vietnam and Zimbabwe.
most countries in the world are climate vulnerable.
• Cluster C: Afghanistan, Bangladesh, Pakistan
Given the size of the global youth population (18 percent and Sri Lanka.
of the world’s population is aged 15 to 24, which rises
to 40 percent when including everyone under 24), Initial survey questions were provided by the
it’s clear that young people will be most affected by British Council, and these were refined to be more
climate change in the years to come. They will also be youth-focused, and to support the collection and
our future leaders, policy makers and decisions-makers, collation of the youth voice. The surveys were distributed
so it’s critical to engage them in climate action now, by partners in each country and through crowdsourcing
so they can play a part in building more equitable and approaches. Further qualitative data was obtained
climate-resilient societies. through national, regional and global focus groups.

The Global Youth Letter on Climate Action research To reach young people from diverse backgrounds,
project aims to share the crowdsourced voices of young despite Covid-19 constraints, CIC, leading a team
people from 23 countries around the world, augmented of country-level partners,9 delivered a set of data nodes
with a mixed methodology approach to enable young across the 11 cluster A countries to frame the data
people to make contributions to discussions in the collected.10
run up to COP26 and beyond.

To increase outreach and engagement, and minimise

the risk of bias, research partner CIC created
the HyperVoice brand, under which it developed
a platform to collect the crowdsourced data, run focus
groups and conduct interviews. Using a crowdsourcing
methodology, combined with digital and analogue

9
See list in appendices
10
While the project effectively reached diverse audiences, it was hampered by short timeframes, Covid-19 restrictions
and limited access to 18-25-year-olds

10 Introduction
 Outputs
This report provides a summary of the views of
young people from countries in cluster A, while
offering insights from clusters B and C, where the
data was mainly quantitative.11

During this research exercise, the team:

• collected, collated and analysed all national

survey data for cluster A countries.

• analysed the British Council’s Next Generation

data for cluster B countries, and updated
this where required.

• analysed data gathered for cluster C countries

via the concurrent British Council research
on youth perceptions in South Asia.

• developed survey tools available in other

languages as needed.12

• managed crowdsourcing of data, including

any required social media engagement.13

• ensured the views of young women and girls

were included in the data collected .

• developed an inferential overview analysis

of all data collected in the shape of a Global Youth
Letter on Climate Action.

• developed country-specific briefs for each

participating country.

• developed a collective report to present

a summary of results from all countries.14

This project produced the following outputs.

1. Global Youth Letter on Climate Action final report:

an overview of the methodology, key findings
and recommendations of the research exercise.
2. Global Youth Letter on Climate Action:
a collective statement of the aims and aspirations
of young people based on the research findings
from all 23 countries.
3. Youth Voices on Climate Action:

Objectives country-specific calls for action accompanied

by an overview of country-level research findings.

The aim of this research was to collate and amplify

the voice of young people from diverse backgrounds
to understand how best to address their key needs
and concerns around climate change and action and
to highlight existing institutional challenges and gaps.

11
Quantitative data limits the ability to extract a ‘voice’ from target audiences, which was identified early in the study, resulting in a greater focus on
engaging young people with a climate change agenda (accounting for the high level of awareness from those engaged)
12
For cluster A, country-level researchers took the decision on whether to translate the survey; in most cases, the translated versions of the survey
saw less engagement than the English version (with the exception of the Portuguese and Spanish surveys)
13
Social media presence had to be built from scratch, and while some channels received significant interest, engagement was asynchronous,
mainly serving to educate users of Pre-COP26 and COP26 activities, which can be seen from the number of respondents who were aware
of COP26 and the UN Sustainable Development Goals; from this perspective, the HyperVoice social media campaign proved to be successful
from an educational perspective
14
This data went on to inform the Global Youth Letter on Climate Action

Introduction 11
Methodology
Sampling
approach
The study was delivered through national surveys,
focus groups and interviews.15 The same survey was
used for countries in clusters A and C (and data was
gathered in parallel through the respective research
projects). The target was to obtain a minimum sample
size of 500 survey responses in each country.
The surveys primarily targeted young people
(aged 18 to 25) and covered different occupations, The British Council provided the research team with
genders and geographical locations. Data was taken a survey for collecting data in cluster A countries, which
from nine Next Generation countries (cluster B) was also used in cluster C. This survey was informed
to broaden the scope of the study. by the datasets available for countries in cluster B17
(Next Generation research). Where possible, the structure
The approach to data collection was adapted to of the survey used in cluster A was kept as close as
national and local contexts, and used a mix of online possible to that used in cluster C, so data could be
tools, mobile applications, gamification devices cross-referenced easily. However, some revisions
and focus group discussions, engaging with over were made after the pilot, in consultation with the
200 national partners in hard-to-reach areas. The data, project team, to increase engagement amongst the
gathered through surveys, focus groups, interviews target audience.
and the Next Generation datasets, provided a sound
evidence base for data triangulation to generate Considering ’survey fatigue’ due to Covid-19, and
credible insights. to ensure a higher completion rate, the team kept
the number of questions to a conservative level,

Instruments
thus improving the likelihood of survey completion.18

Focus groups
of analysis The focus groups were held after the first iteration
of the survey, so those running the focus groups could

Survey tools account for any biases or themes that emerged from
the initial dataset. Focus groups were held either
As a mixed methodology approach was employed, face-to-face (where Covid-19 constraints allowed), or on
structured and semi-structured tools were used for platforms like Basecamp, WhatsApp and Zoom. There
the surveys, focus groups and interviews.16 These tools were also some online focus groups.
were designed with key assessment markers, including
parameters for gauging: Data was analysed in four stages.

• youth perceptions of climate change 1. Focus group results were reviewed

• their existing knowledge of climate change by country-level partners, so they could
and its impact, both generally and in their interpret national and local languages
communities and nuances.
• their preparedness for climate action 2. The main ideas were noted for each question.
and any skills gaps 3. Critical thinking was applied to the main ideas
• the most effective sources of information to identify themes.
on climate change. 4. Quotes were selected to illustrate each theme.

These tools helped to generate more diverse insights The focus groups were designed to complement the
across the target countries. quantitative exercise, and enabled the team to explore
the quantitative results in more depth with young people.

15
See: https://www.hypervoicecop26.com/focus-groups/
16
See: https://www.hypervoicecop26.com/focus-groups/
17
The questionnaires used for the Next Generation research were diverse and only generated limited data to inform this research
18
See: https://forms.gle/MAJnDJjE9CiHfQRb8

12 Methodology
They also helped to ensure that any underrepresented
parts of the target population not reached via the survey
Pilot study
could be included. As there was limited time available to extract suitable
data to support the development of the Global Youth
The project delivery team developed a strategy that Letter on Climate Action, different approaches were
aimed to balance the limitations of the online focus applied in some target countries. All networks were
groups with face-to-face approaches, to address engaged with a clear agenda to assess young people’s
some of the initial weaknesses that had been identified views on climate change and to promote transparency
in the pilot rollout phases. These were: in terms of how their voices could feed into COP26
and related events.
a. limited reach into the young unemployed
and NEET19 communities The team initially deployed a cluster A survey link
b. bias towards urban communities. to generate datasets, to assess the reach of the
country-level teams and to refine the survey tool.21
Each country was free to adapt the qualitative approach Kenya was selected as a pilot country, given the
and questions for their national and regional contexts. in-country partners were already in place. The pilot
However, the core questions remained consistent generated 21 responses and allowed the team to
at the baseline across all countries. This qualitative refine the survey tool21 and generate more qualitative
approach enhanced the cross-country contextual data to support research exercises.
evaluations and assisted in extracting and validating
a consistent voice to support the final narrative. It was evident from the pilot that a purely data driven
exercise (i.e., surveys) would not provide enough
The methodology, tools, analysis and report were insights to develop the Global Youth Letter on
independently reviewed and approved by an external Climate Action. It was, therefore, decided to supplement
Ethics Committee led by Professor Jeff Gow.20 It was the quantitative data with additional qualitative data
recognised that listing climate change as an issue through focus groups and interviews, to generate
might lead to selection bias, but this was inevitable sentiment that could be analysed. While the use of
given the need to extract young people’s voices about social media did generate responses on Facebook,
climate change specifically, plus the need to build the Twitter and Instagram, these channels were more
exercise around a social media campaign concurrently effective in educating and informing young people,
would inevitably lead to bias. This was mitigated with rather than drawing out sentiment. Plus, developing
the help of data triangulation, but was not eliminated, these social media channels from scratch over a period
and is identified as a limitation of the study. of eight weeks was unlikely to deliver the relevant
material for effective sentiment analysis.

19
Stands for ‘Not in Education, Employment or Training’
20
See: https://staffprofile.usq.edu.au/profile/jeffrey-gow
21
All tools used during the research were subject to process and ethics assessments to ensure the rigorousness of the data (within the limits applied);
however, given the time scales, tools and data collection strategies were deployed through various iterations, so for countries where online
surveys were less suitable, a shortened version was used (in line with the approved research strategy), to ensure baseline data and insights
could still be gathered

Methodology 13
The focus group strategy was hampered in most internet, including lack of electricity and connectivity.
countries by Covid-19 restrictions and had to be For context, studies24 state that just 11 per cent of people
digitally driven (i.e., Basecamp, WhatsApp, Facebook, in Burundi, 12 per cent in Chad, and 18 per cent in Malawi
Instagram, Twitter and online surveys). Through have electricity. These barriers must be addressed to
HyperVoice, CIC created focus groups across enable sustained engagement of excluded youth.’
all cluster A countries, as well as some cluster B (Italy)
and C (Pakistan and Sri Lanka) countries. The research team used crowdsourcing to raise
awareness of the issues by sharing the research link
Focus groups were used to obtain qualitative data via relevant blogs and news articles. This had the
and to attempt to compensate for any bias from advantage of generating fast and wide engagement
leading questions in the survey. The basic structure from potential participants, but also had the obvious
for the focus groups followed those previously bias that they would already have an interest in the
employed to generate the cluster B datasets, to ensure subject. However, it enabled the research team to
consistency. However, upon reviewing the cluster B have a presence on the social media platforms that
process, it was felt that there was potential bias in the young people use, strengthening engagement and
order of the questions, which was corrected to prevent participation and enabling them to reach less-heard
leading questions around climate change. National, young people.25 Given the timeframes of the study,
regional and global focus groups all took place. the effectiveness of this approach was limited, and
signalled the need for focus groups, discussed further
The HyperVoice platform managed to provide balanced below.
insights into the views of young people to the level
that could be achieved within the context of Covid-19 The team looked at social media use in each country
lockdowns. and targeted the most appropriate and popular apps
used by young people locally. Discussing these
social media platforms with the in-country experts
Crowdsourcing eco-system led to three key platforms being selected for
The research team used crowdsourcing22 to raise the research: Facebook, Twitter and Instagram.
awareness of the project and to obtain data on
youth perceptions on climate change from as many
young people as possible in each target country.

A key benefit of crowdsourcing is its ability to surpass

geographical, political and economic barriers through
the medium of virtual integration, thus achieving
a wide dataset. Given its ability to transcend physical
boundaries, crowdsourcing allows for close collaboration
between developing countries, where there are many
innovative and original ideas, but where financial
capacity constraints limit access to effective channels
and, thus, the role of developing countries in driving
the global narrative.23

Furthermore, not only does crowdsourcing promote

inclusion of activists and organisations, but also allows
for the public to engage and express their opinions.
This is an important step when it comes to supporting
agency in young people, as they can easily participate
through social media. However, it must be noted that,
in many developing countries, digital access is
still limited, which may, in turn, limit participation.

A recent article by Cambridge Institute for Sustainability

Leadership notes: ‘The digital divide is another problem.
The assumption that “everyone has a smartphone”
is inaccurate and marginalising, yet it is often implicit
in the design of youth engagement programmes.
Multiple obstacles exclude young people from the

22
Crowdsourcing is the collation of information, opinions, work or funding to achieve a common goal, usually via social media or the internet.
It is the collective development of a project – generally on a voluntary basis, or by invitation – by a multitude of people outside the company
who launched it.
23
See OECD Perspectives on Global Development 2019: https://www.oecd.org/doev/Overview_EN_web.pdf (accessed 23 May 2021)
24
See: https://www.cisl.cam.ac.uk/news/blog/climate-talks-will-fail-without-more-young-peoples-voices
25
For the purposes of this project, the British Council defined ‘unheard’ as female, rural and unemployed

14 Results: perceptions and opinions

Data and analysis
Global reach
summary
The research aimed to generate a minimum
of 500 responses in each cluster A country,
and when combined with data gathered
from cluster C countries (via the same
survey), clusters A and C together generated
11,632 responses (see Table 1).

Table 1: Total reach in clusters A and C

Cluster A country Numbers of surveys Numbers of focus groups

Brazil 557 31
India 946 80
Indonesia 588 64
Kenya 516 49
Mexico 511 36
Nepal 557 28
Nigeria 567 65
Philippines 537 37
South Africa 711 61
Turkey 529 45
United Arab Emirates 574 26
Total 6,593 522
Cluster C country Numbers of surveys Numbers of interviews

Afghanistan 1,194 12
Bangladesh 1,630 15
Pakistan 1,215 32
Sri Lanka 1,000 25
Total 5,039 84
Total A and C 11,632 606

Next Generation data for cluster B countries was updated where possible. Data for cluster C was collected
via the British Council’s research on youth perceptions in South Asia, and went on to inform both projects.26

26
The cluster C data in this report can be cross-referenced with finding of the British Council’s South Asia research on perceptions of young people
on climate change and action project to gain more insights

Global reach summary 15

Results: perceptions
and opinions
This data provides insights into the young people who participated, disaggregated
27

below by gender, location and employment status, to help build a mosaic of voices
from cluster A countries.

1. Females
A total of 2,943 respondents were female.

Female participation by area Female English ability (self-reported)

22%
25%

43%

58%
17%
35%

Urban Peri-urban Rural Advanced Intermediate Elementary

Results and knowledge on young people’s readiness.

I have the skills to deal with climate change in the community

24.32%

Yes No

75.68%

I am familiar with the UN Sustainable I am familiar with COP26

Development Goals and the issues it will cover

Strongly Strongly
disagree 10.78% disagree 6.94%

Slightly Slightly
disagree 9.42% disagree 9.25%

Neither agree Neither agree

nor disagree 17.96% nor disagree 20.72%

Slightly Slightly
agree 28.10% agree 26.23%

Strongly Strongly
agree 33.74% agree 36.85%

27
All data is self-reported

16 Results: perceptions and opinions

Hearing the female voice Tackling climate change
The following quotes provide some insight into the ‘Greedy people burn fossil fuels and convert land
sentiments of the young women who participated from forests to agriculture. Burning fossil fuels produces
in the focus groups. carbon dioxide, a greenhouse gas. Every person on earth
has to understand that resources on earth are more than
What should leaders be doing? enough to sustain human needs but not human greed’.
• ‘They should be doing a lot. First, they should India
end their incorrect responses towards issues that
should be addressed immediately such as climate ‘Industrialisation is one of the main causes of climate
change. Their incompetence hinders a bright path change. The industries should take caution on how to
for our future so that’s the first thing that they dispose of their waste products like dangerous fumes
should address.’ and gases. The gases being released by the industries
Philippines affects the ozone layer, which later on leads to global
warming, which is very harmful as it can lead to skin
• ‘Be natural... Be nature loving... Live with and amidst cancer.
nature. Avoid all the luxuries enjoyed at the cost Kenya
of nature... This shall resolve the problem.’
India

2. Males
Male participation by area Male English ability (self-reported)

22%
24%

39%

60%
15%
39%

Urban Peri-urban Rural Advanced Intermediate Elementary

Results and knowledge on young people’s readiness.

I have the skills to deal with climate change I am familiar with the UN Sustainable
in the community Development Goals

Strongly
disagree 9.61%

Slightly
26.61% disagree 6.22%

Neither agree
nor disagree 18.92%
73.39%
Slightly
agree 27.84%

Strongly
agree 37.41%
Yes No

Results: perceptions and opinions 17

 I am familiar with COP26 and the issues it will cover

Strongly
disagree 11.79%

Slightly
disagree 6.86%

Neither agree
nor disagree 21.36%

Slightly
agree 26.93%

Strongly
agree 33.06%

3. Urban
Cluster A : urban English ability (self-reported)

2%
15%

44%
52%
54% 33%

Male Female Prefer not to say Advanced Intermediate Elementary

Results and knowledge on young people’s readiness.

I have the skills to deal with climate change I am familiar with the UN Sustainable
in the community Development Goals

Strongly
disagree 9.45%

Slightly
26.58% disagree 7.87%

Neither agree
nor disagree 18.64%
73.42%
Slightly
agree 26.57%

Strongly
agree 37.47%
Yes No

18 Results: perceptions and opinions

 I am familiar with COP26 and the issues it will cover

Strongly
disagree 11.99%

Slightly
disagree 9.37%

Neither agree
nor disagree 21.52%

Slightly
agree 25.42%

Strongly
agree 31.71%

4. Peri-urban
Cluster A : peri-urban English ability (self-reported)

4%
16%

40% 41%

56%
43%

Male Female Prefer not to say Advanced Intermediate Elementary

Results and knowledge on young people’s readiness.

I have the skills to deal with climate change I am familiar with the UN Sustainable
in the community Development Goals

Strongly
disagree 8.94%

Slightly
30.76% disagree 11.62%

Neither agree
nor disagree 20.78%
69.24%
Slightly
agree 27.49%

Strongly
agree 31.17%
Yes No

Yes No

Results: perceptions and opinions 19

 I am familiar with COP26 and the issues it will cover

Strongly
disagree 11.40%

Slightly
disagree 8.16%

Neither agree
nor disagree 20.03%

Slightly
agree 27.49%

Strongly
agree 27.93%

5. Rural
A total of 1,344 respondents were from rural areas.

Cluster A : rural English ability (self-reported)

3%
16%

42% 43%

55%
41%

Urban Peri-urban Rural Advanced Intermediate Elementary

Results and knowledge on young people’s readiness.

I have the skills to deal with climate change I am familiar with the UN Sustainable
in the community Development Goals

Strongly
disagree 4.99%

20.39% Slightly
disagree 6.10%

Neither agree
nor disagree 14.11%
79.61%
Slightly
agree 30.62%

Strongly
agree 41.15%
Yes No

20 Results: perceptions and opinions

 I am familiar with COP26 and the issues it will cover

Strongly
disagree 5.06%

Slightly
disagree 6.18%

Neither agree
nor disagree 18.45%

Slightly
agree 28.94%

Strongly
agree 41.37%

Hearing the rural voice Tackling climate change

The following quotes provide some insights into ‘Build compactly and use energy-efficient, green building
the sentiments of young people from rural areas techniques; investing in water infrastructure and
who participated in the research. natural watersheds could expand access to clean water.
We need more efforts to reduce or prevent emission
The role of young people of greenhouse gases.’
‘Young people must stand and fight against climate change United Arab Emirates
for the reason of the next generation so they can inherit
a better future.’
South Africa

We are the reason for exploiting

nature and we must look at
ourselves and take responsibility
on an individual level.
Rural voice

Results: perceptions and opinions 21

 6. Unemployed
A total of 943 of the respondents were unemployed.

Cluster A Participation by area

1%

36% 38%
42%
55%

26%

Male Female Prefer not to say Urban Peri-urban Rural

English ability (self-reported)

28%
36%

36%

Advanced Intermediate Elementary

Results and knowledge on young people’s readiness.

I have the skills to deal with climate change I am familiar with the UN Sustainable
in the community Development Goals

Strongly
disagree 8.28%

Slightly
26.09% disagree 10.19%

Neither agree
nor disagree 11.78%
73.91%
Slightly
agree 31.10%

Strongly
agree 38.64%
Yes No

22 Results: perceptions and opinions

 I am familiar with COP26 and the issues it will cover

Strongly
disagree 6.58%

Slightly
disagree 7.43%

Neither agree
nor disagree 15.92%

Slightly
agree 25.37%

Strongly
agree 44.69%

Hearing the unemployed voice Tackling climate change

The following quotes provide some insights into ‘We should be creating a new system to monitor and
the sentiments of unemployed young people evaluate the weather and sea level to help people be safe.’
who participated in the research. United Arab Emirates

Key issue in your country ‘Climate change awareness should be provided

‘Climate change is a global issue. Here in India, pollution especially amongst our peers. I believe that individuals
is a persistent problem that affects the health of with this awareness can take preventive steps
many people.’ and we can take slowing measures with projects
India and ideas.’
Turkey
‘I am an 18-year-old girl, who loves nature and enjoys it.
I am worried that future generations will not be able
to enjoy the same as me. I live in constant stress of
thinking about my future, how difficult it will be to find
work, emotional and social stability. I still have doubts
about whether currently studying a university degree
is very good due to the great unemployment that
my country faces.’
Mexico

Climate change threats

will gradually increase their
impact to the comimg years.
Rural voice

Results: perceptions and opinions 23

Thematic analysis
This research shows that young people believe that
all sections of the community should have a voice
and the right to have that voice heard – especially
the younger generations, who will inherit the future
and the future problems.

The three distinct that emerged

from the research are:

1. contribution to climate mitigation actions

2. policy intervention and advocacy
3. skills development (social media and green skills).

1. Contribution to climate mitigation actions

The research shows that 75.68 per cent of females
and 73.39 per cent of males believe they have the skills
to deal with climate change within their communities.
The data shows a similar trend based on geography,
with 73.42 per cent of those in urban areas,
69.24 per cent of those in peri-urban areas and
79.61 per cent of those in rural areas feeling confident
in their abilities to address climate change and its to influence those around them, correct misinformation
impact within their communities. Yet, the research and collaborate with others for positive change,
also shows that 69 per cent of participants have restricting their role in climate risk mitigation.
never actually participated in any climate change
or mitigation actions. To ensure young people can make valuable contributions,
governments, policy makers and even civil society
While young people are eager to make meaningful organisations and the third sector are responsible
contributions, they currently lack access to for raising awareness and disseminating easily
opportunities for doing so. Participating in global accessible materials to inform them about climate
conferences like COP26 can provide young people change, its impact and ways in which they can make
with the platform to not only be heard, but to also valuable contributions. Data from Ethiopia, for example,
participate in decisions that will impact their futures. highlights an immediate need for timely access to
This research finds that only 36.8 per cent of females information.
and 33.06 per cent of males are familiar with COP26.
And even those who are familiar with COP26 Next Generation data from cluster B countries also
don’t necessarily feel they have the opportunity shows that, in Zimbabwe for example, young people
to actively participate. are highly engaged on social media, which can be
leveraged as a primary medium to inform them about
The focus group discussions show that young men climate change and other issues. Similarly, 76 per cent
and women, regardless of their geography, believe that of young people in Italy use social media on an almost
they should be more actively involved in conversations daily basis, making it one of the most effective tools
and action around climate change. for information sharing.

Climate change ambassadors In cluster C, where digital access is limited

‘As young people, we have a clear idea of what (only 20 per cent of respondents identified social
climate change entails, so we can do a lot to tackle it. media as a source of climate change related
For instance, support electric vehicles, using renewable information), alternative means of disseminating
sources of energy, avoiding cutting down forests information should be mobilised. For example,
can all help slow down the climate change.’ television and radio can ensure those in remote areas,
Female voice from Nepal who don’t have access to mainstream social media,
can still access vital information.
The role of young people
‘The next generation should be allowed to express Other barriers that hinder youth participation in
their thoughts on important issues such as climate change climate action range from access to institutions to
that affect our future without thinking about what people hierarchical social cultures, corruption and the
will say. For this to happen, we – including politicians politicisation of youth organisations. While most
and leaders – must familiarise and educate ourselves national governments now include young people
on important issues.’ in climate programmes, there is a need to mobilise
Rural voice from Turkey non-governmental organisations, civil society
organisations, climate activists and others to
In addition, there is unequal access to information, effectively integrate young people in climate action
or a lack of relevant information altogether, which and allocate the necessary resources.
tends to further hinder young people’s ability

24 Thematic analysis
2. Participation in policy intervention and advocacy
Young people want to be heard. And, ultimately, that
means not just being part of discussions on critical
matters, but also having a say in solutions. They want
to be a part of the policy making process, as this directly
impacts their lives, now and in the future.

An analysis of cluster C data demonstrates a need

for more current youth-centric policies. A young
environmental lawyer, for example, pointed out that
Pakistan’s climate policy was first drafted 15 years ago,
by overseas consultants supporting the government.
He felt that, since then, many local experts have
emerged, and it would make sense to revise the policy
with Pakistan-specific insights in mind. A community
influencer suggested that women and people with
disabilities should be involved in the policy making
process, and their comments could be used to review
policies to make them more inclusive. An international
development consultant similarly noted that women,
minorities and people with disabilities are not reflected
in Pakistan’s current climate change policy, and noted
that the National Climate Change Policy is presently
undergoing a revision process to integrate more
inclusive approaches.

Young people are direct stakeholders in the climate

sector, and, in most cases, they make up a significant
proportion of the population, which means their
participation in policy making processes is critical.
In Brazil, for example, 81 per cent of young people
are aware that policy makers and civil society
organisations can’t deal with climate change on
their own. They believe leaders and policy makers
need to include them in meaningful ways, particularly
when it comes to the climate conversation.

Next Generation data from Zimbabwe shows that

youth empowerment is not necessarily about handing
out donations. True empowerment, the data shows,
comes from changing mindsets and helping young people
realise their true potential.

In South Africa, one focus group participant felt there

was a need to: ‘elevate the voices of young people
to protect the future of our planet. But, far from being
passive victims, young people all over the world have
begun to fight.’

In Mexico, young people rank climate action as the most

important Sustainable Development Goal, and are aware
that policy makers and civil society organisations have
a big job to do. Here, 66 per cent believe climate change
can’t be dealt with alone, and 82 per cent are willing
to become community leaders on climate action. Similar
trends are evident in other countries. For example,
67 per cent of young people in the United Arab Emirates,
77 per cent in the Philippines and 70 per cent in
Bangladesh also feel they have the potential to address
climate change.

Their voices need to be heard and included the narrative.

Only by creating a platform for youthful voices to reach
government and other leaders and become a consistent
part of and contribution to policy decisions, can we all
begin to work together to better our society and fight
climate change.

Thematic analysis 25
3. Skills development (social media and green skills)
Policy makers need to recognise that many young people
feel leaders and decision-makers aren’t doing enough
to address climate change. They also need to value the
role and potential of young people in climate change
mitigation. Since a significant proportion of those
who participated in this research believe they have the
potential to make meaningful contributions to climate
action, there is a need to channel their passion and
enthusiasm in more practical and structured ways.
This means that governments and policy makers need
to identify the role young people can play, and give them
access to resources and training that can support them
in fulfilling their potential.

Gaps in knowledge regarding the social, psychological,

economic and political impacts of climate change, and
a lack of appropriate capacity of stakeholders to address
these issues, are two key barriers to effective action
against climate change.

In Afghanistan, for example, one respondent noted the

disparity in policy when it comes to agriculture; while
the government, civil society and the private sector
have worked to build capacity for production in villages,
they have done so without imparting the requisite Whilst the research overall shows that a clear majority
education to village residents. As such, there are (75 per cent) of young people globally feel they have
now situations where a lot of money has been spent the skills to deal with climate issues in their communities,
on building greenhouses under the assumption they targeted skills development and capacity building
will enable villagers to grow food all year round. is required to realise this potential and channel it
However, many villagers did not know how to use these effectively.
greenhouses properly, and were using them to house
cows in many cases. An official noted that young Many young people don’t have access to skills
people did not have an adequate understanding of development and capacity building of this kind.
climate change, and had cut down trees in some areas In Bangladesh, only 18.6 per cent of participants
for fuel and money. have access to affordable capacity-building resources
on climate action, while 46.7 per cent have no access.
While this points to the government’s effort to mitigate Similarly, data from Zimbabwe shows that more than
climate risks, it also only further highlights the importance 69 per cent of young people need to develop
of building the capacity of young people and of helping the relevant skills to undertake more focused
them develop skills that can have positive lasting impacts. climate action.
Increasing the involvement and engagement of youth
in climate change governance has widespread benefits A focus on the green economy – which is about social
for disseminating information. It is also imperative for inclusion, not just the environment – could help to
raising awareness across a diverse group of stakeholders develop skills for climate action, while also covering
and in helping build nationwide adaptive capacity and the broader issues participants identified, such as
resilience to climate change. unemployment and access to education. The 2011
UNEP Green Economy Report28 argues that to be green,
an economy must not only be efficient, but also fair.
Fairness implies recognising global and country
level equity dimensions, particularly in assuring
a just transition to an economy that is low-carbon,
resource efficient, and socially inclusive.’

Through education and collaboration, young people

can be involved in climate risk mitigation and
can support with co-developing sustainable climate
solutions.

28
Towards a Green Economy: Pathways to Sustainable Development and Poverty Eradication:
https://sustainabledevelopment.un.org/index.php?page=view&type=400&nr=126&menu=35

26 Thematic analysis
Way forward
Listen to us and understand the seriousness
of climate change and its impact on us,
our communities, and our countries. Involve
us and we can contribute to making positive
changes. We have the skills, drive and motivation,
just provide us with the opportunity.

This research demonstrates that young people possess

the enthusiasm and drive to fuel positive change,
and are interested in playing an active part in mitigating
climate issues, irrespective of their social class,
education or location. Now is the time for organisations
and governments to provide opportunities for
young people to engage in positive, proactive
climate change mitigation programmes.
• community/social volunteering projects –
help young people volunteer in activities
such as picking up waste, planting trees
Organisations working to tackle climate change and discouraging the use of plastics
should focus on:
• employment/career skills – promote green jobs.
• engagement – work with policy makers Through The Climate Connection programme and
to be the bridge between formal organisations the 8,000 Rising campaign29, the British Council
and young people is engaging even more young people, by providing
• personal action – support young people to change them with the opportunity to collaborate with local
their behaviours for lessening their environmental British Council offices and to highlight the importance
impact by making lifestyle changes such as of young voices in the climate debate. This has
consuming/wasting fewer resources, eating culminated in the Global Youth Letter on Climate Action,
less meat, preserving water and driving which will be shared at the upcoming Conference
fuel-efficient vehicles of Youth and at the British Council’s Exhibition in the
Blue Zone in Glasgow.

29
For more information on British Council’s 8,000 Rising Campaign, see https://www.britishcouncil.org/climate-connection/get-involved/global-youth-letter

Way forward 27
Annexes and appendices
Annex A: The Global Youth Letter
on Climate Action (with introduction)
The Global Youth Letter The Global Youth Letter on Climate Action, and
accompanying 8,000 Rising campaign, is part of the
on Climate Action British Council’s The Climate Connection programme,
a global platform for dialogue, cooperation and action,
The Global Youth Letter on Climate Action is a call for
connecting millions of people through shared solutions
action from young people globally, directly addressing
to the climate crisis.
the leaders attending COP26 – the 26th UN Climate
Change Conference, in Glasgow, November 2021.
Young people are at the centre of this collaborative
approach, as we support them to raise their voices,
It is the result of a large-scale research exercise between
and gain the skills and networks to participate in
the British Council and not for profit social enterprise
meaningful dialogue and bring about real change
Catalyst in Communities, who used a mixed methodology
for our planet.
approach including crowdsourcing to garner the views,
experiences and aspirations of 8,000 young people
We hope the following letter inspires you to think
across 23 countries.
about your role in tackling climate change and
motivates you to take action in whatever way you can.
Aiming to be as representative as possible in terms of
gender, background, location and socio-economic status,
Find out more about the Global Youth Letter on
the research team worked through global Covid-19
Climate Action research, read the report, and join
restrictions to amplify the unheard voice of the climate
in the 8,000 Rising campaign here
debate: today’s young people. Research for the report
was carried out between January and March 2021.

The key messages and recommendations to come out

of this research can be found in this document, after the
letter itself.

28 Annexes and appendices

Dear COP26 leaders, We believe that young people can influence climate
change action. We are quick to react and to adjust our
We come to you, as more than 8,000 young people lifestyles, so we can be an example for older generations.
from 23 countries across the globe, to share our aims We are more connected now than we’ve ever been,
and aspirations for the future of our planet. and we are open to collaborating with and listening
to the views of others.
We represent the unheard voices in the climate debate,
yet we are the ones who will be most affected by We can use our role as digital citizens to share our
climate change – now and in the future. knowledge and experience with our peers, particularly
those who are marginalised and vulnerable, by using
Coming from all sections of society, many of us are online and digital tools.
overlooked. We are aged 18 to 35, and include males,
females and others on the gender spectrum. We are We are prepared to make lifestyle changes. We are
both urban and rural. We have different levels of ready to consume less and waste less, and to reduce
access to education and employment. We have diverse our carbon footprint. We are the last generation
socio-economic statuses, and some of us have disabilities. who can stop climate change, and we are willing
to do what is necessary to achieve our goal –
From young women and girls in Nepali villages, together as one world.
to transgender youth in Bangladeshi cities,
to unemployed young people in Kenya – we all want
to be heard and valued at COP26.

Through surveys, focus groups, social media campaigns

and meeting and messaging apps, we finally got the
opportunity to raise our voice. And, now, we want
to share this collective voice with you, as we set out
our hopes and demands for climate action.

How climate change is impacting us

We are deeply worried about the long-term effects
of climate change. Depending on where we live,
we’ve already witnessed the impact of the climate
crisis. We’ve experienced coastal erosions in the
United Arab Emirates, deforestation in the Amazon, Our global voices
air pollution in Turin, and flooding in rural Bangladesh ‘The youth of today will be the decision makers of
and South Africa. tomorrow. Hence, it is essential that young people
across the world are aware of environmental and
As well as destroying on our natural environment, climate issues, so they can contribute to address
the climate crisis is also diminishing our future these global challenges.’
employment opportunities. Because economic growth Rural Indian voice
is directly linked to climate change, by not addressing it,
there will be no long-term economic growth – ‘We want to be active and constantly participate
and far fewer jobs. And that affects us all. in a long-term process by and for young people,
in which they can develop not only a discourse,
A message to world leaders but actions that involve the whole of society as well
Carbon emissions have gone up by 60 per cent their local communities.’
in the last 30 years. We cannot go on as normal Brazilian voice
if we want to maintain a global temperature rise
of under 1.5°C. So we need our leaders to be ‘If young people act on climate change and work
more proactive in response to this global challenge. together as one, their voices will be heard, and it will
encourage the whole world to also take action.’
Our leaders must listen to us. You should recognise that Rural, female, unemployed Kenyan voice
we are motivated, ready to learn and inspired and act –
for now and for the future. We want to see the systemic ‘Our youths need education, skills and empowerment.
barriers around meaningful youth engagement in climate All the things to enhance their ability on how to tackle
action – and other key issues – be removed. Provide climate change in our community.’
us with access to institutions, let us into decision-making Unemployed Indonesian voice
spaces, provide us with resources, and work with us
to address the climate crisis. ‘We are the future, and if we want to see the future,
we need to keep the environment safe, also for the
Our commitments next generations.’
We want to realise our true potential, but most of us Unemployed South African voice
have never participated in climate mitigation actions.
We are willing to become politically active – not just ‘Youths should be educated more on climate change
by joining demonstrations, but by spreading information and see its effects … they should be supported
about climate change and by becoming role models by leaders through employment opportunities.’
for our peers. That way, we can begin to influence those Unemployed Philippines voice
around us and collaborate for change.

Annexes and appendices 29

 We have a chance to mobilise the largest population
group in every region – young people – to act as anchors
for collective climate stewardship across the world,
and to build upon the agency, ideas, innovation and
The government and the people youth-led change fostered though global, national and
should work together to find solutions community-level connections.
to this global issue. Our final message is that, as young people, we are
Female Turkish voice extremely positive about the potential future of our planet
– but only if we are listened to by world leaders and policy
makers and have opportunities to engage and make
a difference. And we are ready to work with you
to create those opportunities.

Further reading
The Global Youth Letter on Climate Action was created
using qualitative and quantitative data gathered during
a large-scale research project commissioned by
the British Council, in 23 countries30 globally.

The following key messages and recommendations

are taken from the findings of that research, and provide
good further reading for leaders and policy makers –
and anyone else concerned about climate change –
on how the aims and aspirations of young people can be
translated into real action.

Key messages
The strongest and most prominent message to come
from the research exercise is that there is a strong,
unanimous voice of young people in relation to
climate change, across all 23 countries.

Young people consider climate change to be one

of the largest and most unprecedented threats
‘Build energy-efficient cities using green building
to the world. And while they believe they can play
techniques, wind power and bio-energy. We should
a key role in addressing the issue, most young people
reduce pollution and emissions from cars and factories
surveyed say they have never participated in climate
and create a new system to monitor and evaluate
mitigation actions.
the weather and sea level to help people be safe.’
Rural, female United Arab Emirates voice
Still, many are willing to become politically active –
not just by participating in demonstrations, but
What we demand from our leaders
by disseminating climate change information via social
We want governments to draw upon our knowledge
media and becoming climate role models for their peers.
and creativity, to strengthen our education and training
In so doing, they believe they can influence those
opportunities, and to invest in green technology that
around them, counter disinformation and collaborate
reduces environmental impact and creates new jobs
for positive change. In short, young people are calling
for current and future generations. We want education
for opportunities to make a valuable contribution
that inspires us, that promotes employment and gives us
to the climate challenge.
the tools to take climate action. We want guarantees
and commitments to curbing carbon emissions,
One of the main criticisms made by young people
and, just as important, we want you to provide better
is the perception of ‘a lot of talk and no action’.
responses to social issues within our societies,
Yet they are prepared to lead by example and act.
like unemployment and access to education.
They believe they understand the issues (for example,
skills development, a need for action) and recognise that,
Alongside this global letter, our thoughts have been
although we are all interconnected, different approaches
captured and shared in national letters, from each
are required in different parts of the world. In addition,
of our 23 countries. These will help policy makers,
while most young people are willing to act and engage
civil society actors and young people to identify
in global initiatives such as COP26, they lack information
individual and collective lived experiences, challenges
about these initiatives, which hinders their participation
and opportunities to build climate change resilience.
and engagement.

30
Afghanistan, Bangladesh, Brazil, Ethiopia, Germany, India, Indonesia, Ireland, Italy, Kenya, Mexico, Myanmar, Nepal, Nigeria, Pakistan, Philippines,
South Africa, Sri Lanka, Turkey, the UK, the United Arab Emirates, Vietnam and Zimbabwe.

30 Annexes and appendices

Policy makers need to recognise that many young people 7. Host mini or micro-COP summits quarterly
feel their leaders and decision-makers are not doing or bi-annually in rural and remote areas, to ensure
enough to address climate change. They also need young people are well equipped with the skills
to value the importance and potential of social media to adapt to climate change effectively.
in young people’s lives. Civil society organisations 8. Integrate climate change into school curricula.
and the third sector should explore the use of digital 9. Use school and community events to raise
channels to share relevant climate change education awareness.
and knowledge amongst young people. Who can then 10. Support the development of collective
act as vehicles to amplify the collective youth voice, youth action plans, in collaboration with
to ensure it is heard and reflected on a wider scale. civil society and other organisations.
11. Build practical and effective social media
Future generations need to be involved in developing infrastructures to promote inclusive,
climate action plans, with measurable outcomes, positive engagement and support the
and realistic, meaningful targets – whether it’s tackling development of relevant action plans.
deforestation, pollution or carbon emissions. We all have 12. Develop clear, understandable measures
a responsibility to engage and value the young people to tackle climate change, so young people
of today, and to involve them in the planning and can see progress and gain confidence
implementation of climate change solutions. in solutions.
13. Strengthen efforts to raise awareness
While young people are willing and able to act – and, and build capacity to deal with the impact
in many cases, believe they have the skills to do so – of climate change on young people’s health.
there is still a need for relevant education, training,
public awareness and access to information, as these The following recommendations reflect how young
are all critical for building the skills for effective climate people feel youth participation can be improved.
action. They are aware that the climate challenge is
too big for them to tackle alone, yet they not only lack 1. Policymakers and leaders must develop clear
avenues for active participation, but also the climate and simple action plans, tailored to each country
literacy, language and leadership skills to initiate climate and its unique challenges, so young people
action amongst their peers and within their communities. can make contributions via:
a. communication campaigns to ensure
They should, therefore, be provided with easy access their voices are heard
to local and global literature and resources around b. adjusting personal behaviours (for example,
climate science, climate action and resilience building. committing to conserving water or tackling
Communication, creative problem-solving and active pollution)
citizenship skills should also be key learning priorities, c. raising awareness via social media
so that young people can effectively relay their concerns and other avenues
and propose actions to their peers, families, communities d. leading and/or participating in social
and leaders. campaigns (for example recycling
and tree planting initiatives)
Recommendations e. volunteering with local organisations
to improve the resilience of vulnerable
1. Develop suitable forums for young people groups and communities in relation
to express their views and sentiments towards to climate change and disasters.
the future of our planet and their place in it. 2. Strengthen multi-level governance on the issue
2. Encourage more young people to come of climate change and youth engagement
to the forefront of these conversations, to ensure there is coherence at the local,
recognising that most are more open to national and regional levels.
listening to their peers. 3. Mobilise young people to support the
3. Create diverse consultation structures to development of awareness-raising materials
ensure young people are heard. for vulnerable groups, such as women and girls,
4. Establish communication channels for people with disabilities, other minority groups
hard-to-reach young people and remote and children, as well as those living in rural areas
communities; a consultation app would be who may otherwise have no access to such
effective in many remote contexts. material.
5. Raise awareness about climate change in 4. Create global and national support programmes
rural areas that have limited or no access for young people, through which they can develop
to digital facilities in other ways, such as or further hone critical skills for climate action,
printed materials, civil society organisations such as social media, language and leadership
and educational settings. and communication.
6. Support the unemployed and young people 5. Place young people at the forefront of
to become trainers, to enhance their knowledge climate action and related risk mitigation.
and skills about climate change and support
sustainable development in rural areas. These recommendations are not exhaustive, and further
engagement with young people through focus group
discussions will generate further data to signpost
a way forward.

Annexes and appendices 31

Appendix A:
Online survey link
The survey can be accessed at either of the following links:
Link 1
Link 2

32 Annexes and appendices

Appendix B: Focus
group structure
and prompts
Personal data and insights
• Tell us about yourself (in 50 words or less).31
• What do you feel are the key challenges facing
young people in your country?32
• Do you feel your schooling/education
has prepared you for the future?

General skills and resilience33

• Do you have the skills to embrace the challenges
facing young people in your country in the future?
• What do you think the leaders of your country
should be doing to improve your opportunities
in the future?
• Are you prepared to undertake further education
and training to improve your prospects?
What should these education and training
programmes include, in your opinion?

UN Sustainable Development Goals

There are 17 UN Sustainable Development Global;
can you list any of them without research?
• The 17 are: 1: No Poverty; 2: Zero Hunger.;
3. Good Health and Well-Being; 4: Quality Education;
5: Gender Equality; 6: Clean Water and Sanitation;
7: Affordable and Clean Energy; 8: Decent Work
and Economic Growth; 9: Industry, Innovation
and Infrastructure; 10: Reduced Inequality;
11: Sustainable Cities and Communities;
12: Responsible Consumption and Production;
13: Climate Action; 14: Life Below Water;
15: Life on Land; 16: Peace and Justice Strong
Institutions; 17: Partnerships to achieve the Goal34
• Of these 17, which do you feel are most relevant Climate change Pre-COP26 and COP26
and need attention in your country? Are you familiar with the COP26 structure for 2021?
• If you could write one Tweet (i.e., 140 characters)
for reading out loud at COP26 what would it be?
• If you could write a short letter to the leaders
(maximum 50 words) for global leaders at COP26,
what would it be?

Engagement with deeper focused activities

and climate change ambassadors
The research team is aiming to collate young people’s
voices from several countries. Would you like to be
more involved?
• How would you approach the need to expand
social media reach in your country?
• In 50 words, write what role a young climate
change ambassador can achieve in promoting
the need for climate change action
in your country?

31
While personal circumstances are relevant, the qualitative strategy needs to enhance the willingness to share opinions and not be too focused
on these factors. Such a generic question allows the respondent to lead and share what they consider important, and allows for them to recognise
the locus of control of the data extraction is firmly located with them.
32
The quantitative survey has generated a comprehensive list for each country and this question acts as a regulator for voice extraction, i.e.,
cross-referencing in a non-leading context.
33
From this category, Basecamp groups were managed to encourage dialogue and the honing of young people’ voices. The time frame limited the scope
for sentiment analysis; these tools were applied as datasets grew.
34
Focus group mediators were encouraged to generate dialogues on each of the goals and their significance in the country context.

Annexes and appendices 33

© British Council 2021
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