ILOCOS SUR POLYTECHNIC STATE COLLEGE

E-commerce Website System

Starbucks (Starbarista)

AI Tech

Leader:
Dran Leynard Gamoso
Members:
Shane Marie Cabotaje
Mark Jeriel Cabalbag
Jared Aeron Ellasos
Cyrell Corales
Ruvic Bacton

Bachelor of Science in Information Technology

 ILOCOS SUR POLYTECHNIC STATE COLLEGE

I. Background of the study:

Introduction

The demand for convenience in today’s fast-paced world has significantly influenced

consumer behavior, particularly among students, Gen Z, and coffee enthusiasts. As a

result, there is an increasing need for businesses to adapt and provide solutions that

cater to this demand. The development of Starbucks, a website designed to streamline

the coffee ordering process, emerged from this necessity. The project's inception was

driven by our own experiences as busy coffee lovers who desired a more convenient

way to enjoy our favorite beverages without the hassle of visiting physical stores.

Starbucks aims to address a common problem faced by many coffee shops: standing

out in a crowded market while providing a seamless online ordering experience.

Traditional coffee shops often rely heavily on in-person visits, which can be inconvenient

for customers with tight schedules. Moreover, existing online ordering platforms

frequently lack the user-friendly design and variety of options that appeal to younger,

tech-savvy customers. Recognizing these gaps, we set out to create a solution that not

only enhances the customer experience but also helps coffee shops manage their

operations more efficiently.

The development of Starbucks involved several key considerations. Firstly, the target

audience—students and Gen Z—are known for their preference for digital solutions and

their expectation of seamless, intuitive user experiences. Therefore, designing an

interface that is both visually appealing and easy to navigate was a priority. To ensure

that the website met these criteria, we conducted user testing sessions with individuals

Bachelor of Science in Information Technology

 ILOCOS SUR POLYTECHNIC STATE COLLEGE

from our target demographic. Their feedback was invaluable in shaping the final design,

ensuring it was both functional and attractive.

Secondly, the variety of coffee options available was a crucial aspect of the project.

Today's consumers have diverse tastes and preferences, and a one-size-fits-all

approach is no longer sufficient. Starbucks offers a wide range of coffee options,

including specialty drinks, seasonal offerings, and customizable choices, to cater to this

diversity. This feature not only sets Starbucks apart from competitors with limited menus

but also enhances customer satisfaction by providing more choices.

From a technical perspective, developing a reliable and efficient system for managing

orders was another significant challenge. The admin page of Starbucks was designed to

allow store managers to track and handle orders in real-time, streamlining the entire

process. By implementing robust backend processes and real-time order tracking, we

ensured that the system could handle orders quickly and accurately, thus improving

operational efficiency and reducing wait times for customers.

The motivation behind this project also stemmed from our personal experiences. As

coffee enthusiasts with busy schedules, we often found it challenging to find time to visit

coffee shops. This personal need for a more convenient solution inspired the creation of

Starbucks. Our goal was to develop a platform that would make it easier for people like

us to enjoy their favorite coffee without compromising on quality or convenience.

In summary, Starbucks was developed to address the growing demand for convenience

among coffee lovers, particularly students and Gen Z. By focusing on user-centric

design, a wide variety of coffee options, and efficient order management, Starbucks

aims to provide a seamless and enjoyable online ordering experience. The project not

Bachelor of Science in Information Technology

 ILOCOS SUR POLYTECHNIC STATE COLLEGE

only reflects our passion for coffee but also our commitment to delivering a solution that

meets the evolving needs of today’s consumers. Through Starbucks, we hope to

enhance the coffee ordering experience, making it more accessible and enjoyable for

everyone.

II. OBJECTIVES

The primary objective of this project is to develop and evaluate a web-based

coffee shop system that can:

Simplify Ordering: Make it easy for customers to order coffee online without any

hassle.

Offer Variety: Provide a wide range of coffee options, including specialty drinks

and seasonal offerings.

Ensure Convenience: Enable users to order coffee from anywhere, saving them

time and effort.

Provide a User-Friendly Experience: Create a website that is easy to navigate

and visually appealing for students and Gen Z users.

Streamline Operations: Develop an efficient admin interface for store managers

to manage orders effectively.

Enhance Customer Satisfaction: Ensure that customers enjoy a seamless and

enjoyable ordering experience, leading to increased loyalty.

Bachelor of Science in Information Technology

 ILOCOS SUR POLYTECHNIC STATE COLLEGE

Increase Brand Visibility: Implement social media integration and marketing

strategies to reach a larger audience.

Continuously Improve: Gather user feedback and make iterative improvements

to the website based on their input.

Boost Sales: Increase online sales by providing a standout online ordering

system.

Build a Strong Brand Image: Establish Starbucks as a go-to destination for

convenient and high-quality coffee ordering.

Bachelor of Science in Information Technology

 ILOCOS SUR POLYTECHNIC STATE COLLEGE

III. PROBLEM

Here are some potential problems we might encounter when using our web-

based coffee shop system:

1. User Adoption: Convincing users to switch from their current coffee ordering

habits to using an online platform may require effective marketing and incentives.

2. Technical Issues: Ensuring the website functions smoothly across different

devices and browsers, and handling potential issues like payment processing

errors.

3. Competition: Standing out in a competitive market with other coffee ordering

websites and physical coffee shops offering similar services.

4. User Experience: Balancing a visually appealing design with ease of use,

especially for a younger audience that values both aesthetics and functionality.

5. Supply Chain Management: Ensuring a steady supply of ingredients and

products to fulfill orders, especially during peak times or for seasonal offerings.

6. Data Security: Safeguarding customer information and payment details to

prevent data breaches and maintain trust.

7. Feedback and Iteration: Continuously gathering user feedback and

implementing improvements to meet evolving customer expectations.

Bachelor of Science in Information Technology

 ILOCOS SUR POLYTECHNIC STATE COLLEGE

8. Marketing and Branding: Effectively promoting Starbucks to reach your

target audience and build a strong brand image in a competitive market.

9. Operational Efficiency: Managing orders efficiently on the admin side,

including inventory management, order tracking, and customer support.

10. Customer Service: Providing excellent customer service to address any

issues or concerns that may arise during the ordering process.

POSSIBLE SOLUTIONS FOR THE PROBLEM:

1. User Adoption: Offer promotions, discounts, or loyalty programs to incentivize

users to try the platform. Highlight the convenience and time-saving benefits of

ordering online.

2.Technical Issues: Conduct thorough testing across devices and browsers

before launch. Have a support team in place to quickly address any technical

issues that arise.

3. Competition: Differentiate Starbucks by offering unique coffee options,

personalized recommendations, or a more user-friendly interface than

competitors.

4. User Experience: Conduct user testing and gather feedback to improve the

website's design and functionality. Ensure a responsive design that works well on

mobile devices.

Bachelor of Science in Information Technology

 ILOCOS SUR POLYTECHNIC STATE COLLEGE

5. Supply Chain Management: Establish relationships with reliable suppliers

and monitor inventory levels closely to prevent stockouts. Consider alternative

suppliers for backup.

6. Data Security: Implement robust security measures, such as encryption and

secure payment gateways, to protect customer data.

7. Feedback and Iteration: Regularly solicit feedback from users and implement

changes based on their suggestions. Continuously update the website to stay

relevant and meet user needs.

8. Marketing and Branding: Develop a strong branding strategy that highlights

Starbucks' unique selling points and resonates with your target audience. Use

social media and targeted advertising to reach potential customers.

9. Operational Efficiency: Use a dedicated software or platform for order

management and inventory tracking. Automate processes where possible to

reduce manual errors and improve efficiency.

10. Customer Service: Provide multiple channels for customer support, such as

chat, email, and phone. Train staff to handle customer inquiries and complaints

effectively and promptly.

Bachelor of Science in Information Technology

 ILOCOS SUR POLYTECHNIC STATE COLLEGE

Conclusion

The "Starbarista" platform by Starbucks is a strategic initiative aimed at

modernizing the coffee buying experience for students and Gen Z consumers. By

transitioning to an innovative online ordering system, Starbucks seeks to

enhance customer convenience, streamline operations, and strengthen its

competitive edge. The project focuses on simplifying the ordering process,

offering a diverse range of coffee products, and ensuring a user-friendly

experience. Challenges such as user adoption, technical issues, and competition

will be addressed through targeted promotions, robust support, and unique

offerings. Continuous improvement based on customer feedback will keep the

platform responsive to market trends. This initiative underscores Starbucks'

commitment to innovation and customer satisfaction, redefining the coffee buying

process to better meet modern consumer needs.

Bachelor of Science in Information Technology

 ILOCOS SUR POLYTECHNIC STATE COLLEGE

IV. DOCUMENTATION

During this time, we are brainstorming ideas for the system we will develop. We
also conducted online research to identify areas for potential improvement.
Based on our findings, we chose to focus on Starbucks, as coffee remains highly
popular even in hot weather.

Bachelor of Science in Information Technology

 ILOCOS SUR POLYTECHNIC STATE COLLEGE

We are currently working on the design of our upcoming website using Figma.
Each team member has been assigned specific tasks to contribute to the overall
design

Bachelor of Science in Information Technology

 ILOCOS SUR POLYTECHNIC STATE COLLEGE

We have already started coding for our system. We are currently focusing on the
core functionalities and ensuring that everything runs smoothly. Our team is
working collaboratively to meet our project deadlines and deliver a high-quality
product.

Bachelor of Science in Information Technology