Business Plan

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Business plan

Company information
Name of Business: C&Ts

Name(s) of Applicant(s): Christina Harris

Phone: 592-6515579

Email: [email protected]

Type of Business: Café

Primary Product: Breakfast, lunch, and dinnerPrimary Service: Meal Service and Delivery

Business Location: 13 Q Pigeon Island

Business concept :

Introduction and Aim of Project (Business Venture):


Introduction and background of business:
C&Ts, a café dedicated to providing a unique and exquisite culinary experience
through our gourmet, organic meals. At C&Ts, we cater to the modern,
health-conscious consumer who values quality, sustainability, and exceptional taste.
Conveniently located at 13 Q Pigeon Island, our café combines the art of fine dining
with a commitment to environmental stewardship and healthy living.

Personal and Business Strategy / Goals


What will you do to ensure your business is successful? How do you want your
customers to view your business? How can you organize your personal life to attain
these goals?

The things I will do to ensure that my business is successful is properly prepare and
advertise my business because so many people set up business and don't even
have a sign saying what they are selling and if people don't know what they are
selling how would the seller get sales . Also carefully prepare my meals by using
clean containers and utensils to ensure that my dishes are cleanly and properly
prepared. I want my customers to view my business as a business that cares about
it's customers satisfaction, wants, and needs. I want my customers to my company
that serves first class delicious breakfast, pastries and other delicious dishes for
breakfast lunch and dinner.

Business Strategy/Goals

What is the vision for your business?


As an entrepreneur , I see my business as one that is reasonable, reliable, has good
taste tasting products that wouldn't just be in one location but multiple ones .

Things I would do different from my competitors


● Offer something unique that my competitors don't have.
● Stay ahead of trends and continuously innovate. This can be in terms of my
product offerings, marketing strategies, or operational processes.
● Build a strong online presence through social media, a well-designed website,
and e-commerce platforms. Engage with customers online and provide value
through content and interactions.
● Incorporate sustainable practices into my business. Many consumers are
looking for eco-friendly options and are willing to support businesses that
align with their values.
● Actively seek and act on my customers feedback. This shows that I care
about their opinions and are committed to improving my offerings.
● Develop a competitive pricing strategy that offers good value without
compromising on quality.
● And so many more…….

Steps that I take to achieve my business goals.


1. Trust in God always .

2. Ensure that every interaction a customer has with my business is positive.


This includes excellent customer service, easy navigation of my online
platforms, and quality products or services.

3. Build a team that shares my vision and is skilled in areas crucial to my


business. Invest in training and development to help them grow.

4. Continuously seek feedback from customers, employees, and mentors. Use


this feedback to improve my business operations and offerings.
5. Keep track of my finances carefully. Use accounting software to manage my
budget, expenses, and revenue. Ensure I have enough capital to support
your business going etc………..

Do I on employing people ?
Yes to ensure that the daily tasks of the business is completed .

How often will I write up business records ?


I intend on writing up my business records on a daily basis so that I have
everything well organized.

Evolution / Changes in the Business


What do you want to accomplish through this business venture at the end
of one year; in three years?

At the end of each year I hope to accomplish having billions of loyal customers and
more people getting to know about my business so that in the next three years I'd
have a new subsidiaries
all over Guyana. And billions of positive comments and feedback on my business.

Mission Statement
Please write a brief statement that summarizes and clarifies the core purpose of
your business.
C&Ts core purpose is to bring people good quality of foods so good that people
would travel from far distances just to try what we have to offer .

Product / Service Description

What are your products features and benefits? What makes your product unique
from the competitors’? What need or want does your product satisfy? Why should a
customer purchase your product or service and not the competitors’? What are
similar or substitute products? Are there any special considerations for your product
or service (copyrights, patents, packaging, etc…..
Product Features and Benefits

Features:
● All dishes are made using 100% organic, non-GMO ingredients.
● Professionally crafted menus featuring a variety of gourmet dishes.
● A focus on balanced, nutritious meals that cater to various dietary needs
(vegetarian, vegan, gluten-free).
● Menus change seasonally to incorporate fresh, local produce.
● Options for dine-in, takeout, and delivery.

Benefits:
● Nutritious meals that support a healthy lifestyle.
● Enjoy a gourmet dining experience with unique and delicious dishes.
● Diverse menu options that cater to different tastes and dietary preferences.
● Supporting organic farming and local producers.
● Flexible dining options to fit busy schedules.

Unique Selling Points


Organic and Gourmet: Unlike many competitors, our restaurant offers both organic
ingredients and gourmet cuisine, providing a unique dining experience that
combines health and taste.

Seasonal and Local: We prioritize using seasonal and locally sourced ingredients,
ensuring freshness and supporting local agriculture.

Diverse Dietary Options: Our menu caters to various dietary needs, making it
inclusive for all customers, from vegans to those with gluten intolerance.

Customer Needs and Wants :

Healthy and Tasty Meals: For customers looking for nutritious and flavorful dining
options.

Organic and Sustainable Food: For those who prefer organic, sustainably sourced
ingredients.

Convenience: For busy individuals who need flexible dining options (dine-in,
takeout, delivery).
Reasons to Choose Your Product Over CompetitorsWhy Choose Us?:
Certified Organic: All dishes are prepared with certified organic ingredients,
ensuring high quality and sustainability.
Gourmet Quality: Chef-crafted menus provide an exceptional culinary experience.
Health-Oriented: Our meals are designed to be both delicious and nutritious,
catering to various dietary needs.
Seasonal Freshness: Seasonal menus ensure the freshest ingredients and support
local farmers.
Convenience: Multiple dining options (dine-in, takeout, delivery) to suit different
lifestyles.
Similar or Substitute ProductsSimilar Products:Other gourmet, organic restaurants
like True Food Kitchen or Sweetgreen.
Substitute Products:Traditional restaurants that may offer convenience but lack the
focus on organic, gourmet, and health-conscious dining.
Special ConsiderationsCopyrights and Patents:Recipe Patents: If applicable, patent
unique recipes to protect your signature dishes.
Use biodegradable or recyclable materials for takeout and delivery to maintain
sustainability.
Branding: Ensure packaging reflects the restaurant’s commitment to organic,
gourmet, and healthy dining.By emphasizing organic ingredients, gourmet cuisine,
health-conscious options, and convenience, your restaurant can effectively meet the
needs and wants of modern diners, standing out with its unique value proposition
and commitment to quality and sustainability.

Market Analysis

Type and Results of Market Research:


What type of market research tool will you use? How will you determine if
your product and/or service will attract enough customers so that your
business can be profitable?

● Use platforms like SurveyMonkey or Google Forms to gather data from


potential customers about their dining preferences, frequency, and
willingness to pay for organic, gourmet meals.
● Conduct surveys in high-traffic areas, such as shopping centers or local
events, to gather immediate feedback.
● Assemble groups of people from your target demographic to discuss their
dining habits, preferences, and thoughts on your concept. This provides
in-depth insights into customer preferences and potential improvements.
● Study similar restaurants in your area to understand their strengths,
weaknesses, menu offerings, pricing, and customer base.
● Perform a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to
understand where your restaurant stands in comparison to competitors.
● Use tools like Hootsuite or Brandwatch to monitor conversations about
organic and gourmet dining on social media platforms. Identify trends,
preferences, and pain points.
● Analyze reviews of similar restaurants on platforms like Yelp, Google
Reviews, and TripAdvisor to understand customer satisfaction and areas for
improvement.
● Purchase or access industry reports from sources like IBISWorld, Statista, or
the National Restaurant Association to gain insights into market size, trends,
and forecasts.
● Use demographic data from government sources to understand the
composition of my target market area.
● Host pop-up dining events or food truck appearances to test your menu and
gather customer feedback.
● Have a soft opening before the official launch to gather initial customer
reactions and make necessary adjustments.
● Define your target demographic (age, income, lifestyle, dietary preferences)
and ensure there is a significant population within my geographic area.
● Use survey and focus group data to gauge interest in organic, gourmet dining
options. Look for strong positive responses and willingness to pay premium
prices.
● Use survey and focus group data to gauge interest in organic, gourmet dining
options. Look for strong positive responses and willingness to pay premium
prices.
● Determine the optimal pricing for menu items through surveys and test
marketing. Ensure that the prices are competitive yet cover my costs and
desired profit margins.
● Calculate expected revenue based on the number of potential customers,
average transaction value, and expected visit frequency. Use conservative
estimates to avoid over-optimistic projections.
● Conduct a detailed cost analysis, including food costs, labor, rent, utilities,
marketing, and other overheads. Compare these costs with my revenue
projections to determine profitability etc……..

Customer Profile:
Number of Customers:
Daily Customers: Aim to serve around 100-150 customers per day initially, with
growth targets to increase this number over time.
Weekly Customers: Approximately 700-1,050 customers per week.
Monthly Customers: Around 3,000-4,500 customers per montth.

Customer Type
Primary Focus:
Target health-conscious individuals, young professionals, and families
looking for organic and gourmet meal options.Secondary Focus: Attract
people with dietary preferences such as vegan, vegetarian, and gluten-free
diets.Businesses:Corporate Catering: Offer corporate catering services for
businesses, providing healthy and gourmet meal options for meetings,
events, and employee lunches.Revenue DistributionRegular
High-Contributing Customers:Corporate Contracts: Secure a few corporate
clients for regular catering orders, which could contribute significantly to
sales revenue. Aim for these contracts to make up around 20-25% of total
revenue.Loyal Customers: Build a loyal customer base through loyalty
programs and special offers, encouraging repeat business and
word-of-mouth referrals.Geographic ConsiderationsCustomer Travel
Distance:Local Reach: Ideally, customers should not need to travel more
than 5-10 miles to visit the restaurant. Aim to attract customers within a
10-mile radius.Urban Centers: Position the restaurant in or near urban
centers or busy commercial areas to maximize foot traffic and
convenience.Restaurant Travel Distance:Delivery Radius: Offer delivery
services within a 10-15 mile radius to cater to a broader audience. Ensure
timely delivery to maintain food quality and customer satisfaction.Catering
Services: For corporate and event catering, be prepared to travel up to
20-25 miles to service clients, depending on the size of the order and
logistical feasibility.Key ConsiderationsLocation: Choose a location with high
visibility, accessibility, and foot traffic. Proximity to office buildings,
residential areas, and shopping centers can enhance customer convenience
and attract diverse clientele.Marketing: Implement targeted marketing
campaigns to raise awareness and attract both individual and corporate
customers. Utilize social media, local advertising, and partnerships with local
businesses to reach your audience.Loyalty Programs: Develop loyalty
programs and special offers to encourage repeat business from individuals
and families, ensuring a stable customer base.Corporate Partnerships: Focus
on building relationships with local businesses for regular catering orders,
contributing significantly to overall sales revenue.Quality and Consistency:
Maintain high standards of food quality and customer service to ensure customer
satisfaction and repeat business.

Competitors

…………………………………………….. none listed

Complete the following comparison between your business and your two major
competitors. Rate on a scale of one to five, with five being the highest score.
Marketing Plan

○ My product strategy is to ensure all dishes are crafted by experienced


chefs to uphold taste and presentation standards.
○ Create a welcoming atmosphere with attentive service to enhance
dining enjoyment.
○ Regularly solicit customer feedback to refine offerings and service
quality.
○ Emphasize the health benefits of organic dining and the restaurant's
commitment to sustainability.
○ Maintain active social media profiles and a user-friendly website to
engage with customers and promote menu updates and specials.

Pricing strategy

Set prices at a competitive level within the organic gourmet dining market to attract
customers while maintaining profitability.

What is Your Promotion Strategy (including sales)?

● Utilize social media platforms and targeted online advertising to


promote our organic gourmet meals, seasonal specials, and catering
services.
● Offer loyalty programs, discounts for repeat customers, and referral
incentives to encourage customer retention and word-of-mouth
promotion.
● Collaborate with local businesses and organizations for joint
promotions and community events to increase brand visibility and
attract new customers.
Distribution strategy

Direct Delivery: Provide efficient in-house delivery services for orders placed
directly through our website or phone.

Third-Party Platforms: Partner with popular food delivery platforms to reach a


broader audience and enhance convenience for customers.

Local Pickup: Offer convenient pickup options for customers who prefer to collect
their orders directly from our café location.

Financial Plan

Credit policies
● Credit Purchases: Yes, you will purchase goods on credit.
● Payment Terms to Creditors: You will pay your creditors fortnightly.
● Percentage of Sales on Credit: 25% of your sales will be on credit.
● Maximum Credit for Customers: The maximum credit a customer can receive
is $1000.
● Customer Payment Terms: Credit customers have one week (7 days) to settle
their debts.

Cash flow statement

Cash Flow Statement for C&Ts CaféOperating Activities:Cash Inflows:Sales


Revenue from cash transactionsPayments from credit customers (within the
payment terms)Cash Outflows:Payments to suppliers for inventory and
ingredientsOperating expenses (rent, utilities, wages, etc.)Taxes and other
operating costsInvesting Activities:Cash Outflows:Purchase of kitchen
equipmentRenovations or improvements to the caféFinancing Activities:Cash
Inflows:Proceeds from loans or investmentsCash Outflows:Repayment of loans or
financingExample Cash Flow Statement (Month of July 2024)Operating
Activities:Cash inflows from sales: $20,000Cash inflows from credit customers:
$5,000Cash outflows to suppliers: ($10,000)Cash outflows for operating expenses:
($8,000)Cash outflows for taxes: ($1,000)Net Cash Flow from Operating Activities:
$6,000 (Total inflows $25,000 - Total outflows $19,000)Investing Activities:Cash
outflows for kitchen equipment: ($3,000)Financing Activities:No significant
financing activities this monthNet Increase in Cash for July 2024: $3,000.

This cash flow statement provides a snapshot of how cash moves in and out of my
café business during a specific period, highlighting my operational, investing, and
financing activities.

Capital Requirements (assuming equipment purchase)

Assuming that I'm planning to purchase kitchen equipment for my café, here are
the estimated capital requirements:Equipment Cost:Total cost of kitchen
equipment: $15,000Financing Options:Cash Payment: Allocate $5,000 from
available cash reserves.Equipment Financing: Finance the remaining $10,000
through a loan or leasing arrangement.Total Capital Requirement:Initial cash
payment: $5,000Equipment financing: $10,000Financing PlanCash Payment: Use
$5,000 from current cash reserves.Equipment Financing: Arrange a loan or lease
for $10,000 to cover the remaining cost of the equipment.

This plan ensures that I can acquire necessary kitchen equipment while managing
cash flow effectively through a combination of cash reserves and financing options.

Project Operational Timeline :


The business is expected to be fully operational within three months.

Break-Even Point CalculationFormula:


Total Investment / (Average Monthly Sales - Average Monthly Expenses) = Number
of months to break even

Expected Gross Profit MarginExpected Gross Profit Margin:


64% (calculated as Gross Profit / Sales * 100)

SWOT Analysis

● Strengths:
● Comfortable customer environment
● Locally sourced ingredients supporting local economy
● Freshly prepared foodCost-saving on renting.

Weaknesses:Costly food ingredients

Opportunities:
● Introducing new products and tastes
● Developing a mobile app and websiteExpanding in the large food
market.

Threats:Potential for competitors to easily replicate your


offeringsHeightened customer awareness and concerns about food hygiene.

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