Exim Book
Exim Book
Exim Book
Vijesh Jain
ii
Establishing Exports & Imports Business in India
Establishing Exports
& Imports Business in
India
iii
Copyright © 2015 Vijesh Jain
ISBN:
ISBN-13: 978-1517701567
DEDICATION
Acknowledgments i
Introduction 3
i
INTRODUCTION
The book has also attempted to provide logic and common theory of
international trade so that many of the things which are related to
international trade but could not be covered in this book can be handled
with common logic by the readers. The focus of this book is also to share
the practical experiences of the author, learned through dealing with several
overseas buyers and countries.
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The book is more suitable for new entrants into the world of international
business but can still be informative and resourceful for many experienced
practitioners of international trade. There is no doubt that this book is an
essential reading for anyone wishing to start his own business or want to
start an international department of his existing domestic business.
The accounts of this book does not require any specialized knowledge on
the part of the readers but does require some experience with business and
entrepreneurship. Wherever possible, useful physical and virtual addresses
have been shared of the most important organizations which can provide
useful information and resources for new entrants into exports and imports
from India.
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Establishing Exports & Imports Business in India
Why do companies exports? Why do they expand globally? Why do they get
involved in overseas business? Are there any reactive reasons and proactive
reasons for doing international business?
However I know of many small players of that time who made a killing in
the foreign trade. An interesting example is Mr. Ramanjeet Singh, a young
man from Delhi. This 24 year young Sikh teen I met in the year 1989 during
a month long trade fair in Budapest in Hungary where I was managing one of
the biggest stalls of my employer displaying a range of goods which my
company traded.
Ramanjeet had a small stall adjacent to our stall and had almost nothing to
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show to the trade visitors except some gray cotton samples and some other
fabric swatches. To my surprise he knew very little about foreign trading
and export - import procedures. He even did not know how to do the
costing of the fabrics from India the samples of which he was carrying to
show to the trade fair visitors.
His father gave him just INR 50,000 to start some business and Ramanjeet
booked a small highly subsidized trade stall through ITPO (Indian Trade
Promotion Organization) for the Budapest fair and bought a Jordanian Airlines
air ticket for Budapest, since the airfare of this airline was really very cheap at
that time, and he only had a small budget to start his business.
After the trade fair was over Ramanjeet stayed in Budapest and I came back to
Delhi along with all the trade enquiries I had gathered from my employer’s
big trade booth. A few months later Ramanjeet came to Delhi and invited me
to his house in Shalimar Bagh where we had a talk regarding his progress in
international trading. I was surprised to know that his decision to stay back
in Budapest after the trade fair gave very successful results for his future
business.
He was able to enter into long term purchase contracts with some of the
traders in Budapest for some of his fabrics offerings. Later I came to know
that he became really successful in his business and had his large offices in
Delhi and Budapest and later to certain other countries. That is happy story.
There are others which may not be so happy stories.
For one international trading provides a vast global market with unlimited
potential.
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Establishing Exports & Imports Business in India
Secondly this business can be started with very limited resources and some
contacts overseas. Later the same business can be scaled up into much
larger size. I have known many other Indian business persons in those years
making a killing with European markets making for example Budapest as
well as Czech Republic as a base. Hungary and Czech that time had just entered
into European Union and have landed up as serious international trading
companies of Europe. India had a lot to offer to these countries those times.
These countries also offered a cheaper gateway to Europe where one could
run their European operations at much lesser costs.
I remember in my own trade booth in the above referred Budapest trade fair
I had displayed samples of woman costume and artificial Jewellery and this
product was an instant success. Reason, the women in Hungary had not seen
those kinds of designs and material ever and prices were quite affordable to
young Hungarian women, during those days. Such market opportunities in
the international markets have always existed and still exist. It is for you to
dig out the information (visit ITPO, New Delhi to get information on focus
markets these days)
International trading also offers an action packed and glamorous life to the
exporters and importers. I know of one of my friend whose only reason to
be in international trading was to travel to exotic locations in the world on
official expenses. He spent 15 days a month in places like Austria, Germany,
Italy, US and UK and accounting these trips expenses as official expenses
and paid taxes on the profits he made in the foreign trade after squaring off
these expenses into his company accounts.
He is now retired and still has a schedule to spend at least a week abroad
the same way. During these visit he does indeed do some official work but
stays in best hotels with his family members. He now plans to settle in an
exotic location in New Zealand for his retired life, his company still bearing
his expenses as he will manage the New Zealand office of his Indian company
which is now planned to be managed by his eldest son from New Delhi as
Head Quarters.
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personal security, very low and transparent tax system, highly efficient
international transport facilities and infrastructure in this small but highly
advanced country.
Moreover flight to Singapore from Delhi is around four hours which is not
too much. Singapore also provides world class living and a very sound and
liberal global financial system. Eventually it is not difficult for successful
Indians to obtain permanent residency in Singapore. For some other, even
Dubai and now Qatar also offer similar opportunities.
Several Indians have their relatives and friends well settled in US and Canada
who are also willing to be part of any new business venture related to India
especially in the export – import domain, since it offers them a second
source of income as well as free trips and opportunities to visit India. It
should be noted that US and Canada are still the best foreign trading
partners for India especially for new exports businesses.
For the import business China and South Asian countries still remain best
source of cheap and sellable products. China today has everything to offer
for import into India and looking for suppliers of raw material from India in
almost every industry for example in automobiles, steel and textiles
industry.
I know one person who import a lot of scrap items from South Korea which
include used sewing machines, industrial machines, printing machines and
other scrap items. Another friend of mine imports scrapped metal stamping
used in manufacturing transformers from the same country. There are a
number of ‘near zero’ value items which can be imported from South Korea
which have handsome value added in the Indian market.
What is important is that you have good relations with a Korean supplier and
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Establishing Exports & Imports Business in India
you have a ready market in India for these used items which can be sold
after refurbishing here in India. One of my friend has his brother who
spend his maximum time living in Seoul and keeps track of many
opportunities to buy scrapped items and surpluses which my friend here in
India receives and sells to wholesalers and retailers at hefty profits.
Once I visited to South Korea on invitation of one of the agents there who
showed me around in Seoul and nearby towns. I saw great opportunities for
doing both exports and imports businesses there. There are several
wholesalers and importers who are looking for specific items from India like
handmade papers, handicrafts, gift items, costume and artificial jewellery,
wooden items, fresh flowers, certain forest and agriculture/horticulture
produce (specially for their world famous traditional and ancient medicine
system) etc. One important thing about South Korean market is that they can
give you good price for exported goods from India if you can give good
service and quality products.
North African countries like Morocco and others have a lot to buy from India.
I know one friend of mine doing great business of selling wax paper to
countries like Kenya, Uganda, Nigeria, Zimbabwe and even South Africa. Indian
prices and acceptable quality are a great attraction to African markets.
Moreover a sizable India population in these countries, offer great support
for initial setup.
Japan and many West European markets too offer great potential for high
value custom made readymade and fashion garments from India. Indian
garments score better than China when it comes to small quantity - high
value orders which China is unable to offer.
Most Chinese garment manufacturers are large businesses who look for large
ticket orders. For example it is very difficult to compete with Chinese
manufacturers of Basic Cotton Hosiery items like T-Shirts, undergarments
even when the raw cotton price for Chinese manufacturers is almost 10%
higher than Indian prices.
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exporters. However off late labor costs in China are rising, also their
country’s financial difficulties are making it difficult for them to offer
lucrative terms of trade to the overseas buyers as they had been doing for a
long time. It looks to be the best time for Indian exporters to enter the
world markets with new offerings.
I remember during a trade fair in one of the European locations, there was
an exporter from China as well as India both offering stationery items in
bulk quantity to a European distributor. During the negotiations an
overseas trade visitor wanted clarification on ‘exclusivity’ clause in the
distributor contract. He asked about it to the Chinese exporter for more
clarifications, the answer from the Chinese exporter was a combination of
few English words like – ‘Can Can, Yes Yes, No No, Ok Ok. On the other
hand, when the same question was put up by the potential distributor to the
Indian exporter, he clarified their company’s policy on ‘exclusivity’ in a most
professional English language which made the European visitor extremely
comfortable with the Indian supplier and placed a long term buying cum
distribution contract in spite of the fact that the price and other terms were
not very dissimilar to the Chinese manufacturer.
Modi government’s new foreign trade policy announced in April 2015 has
several new initiatives which are likely to make exporting from India very
lucrative in near to medium term future.
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Other alternative to the competitors is to maintain the same size and focus
on quality. It may work in certain industries and products but generally it
does not help. So if you do not grow you lose customers.
1. Foreign sales
2. Foreign resources
3. Foreign knowledge
So if your business does not grow the business of your competitors will
grow who will eventually eat into your market share. International sales
ensure ever expanding international market resulting from the ever
increasing population and life expectancy in the world. In such expansion
companies acquire new international assets, resources, talent, supply
sources and knowledge which your competitors might not have access to.
This is how you counter your competition.
International Business has been growing at a fast pace in the last few
decades. There are several reasons for this growth. However there are
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1. Technology
Technology: In the past several decades, there is no other single factor which
has transformed human life than technological advancement. Technological
advancements have greatly influenced out day to day life, health, life
expectancy, population growth, consumer behavior, education,
transportation, overall security and way we communicate with each other
(globally too). In businesses sense, technology has greatly affected the scale
of manufacturing goods, way goods are consumed, way goods are packed
and delivered and speed, cost and security of their transportation. Today it
is not unheard of global companies dispatching to individual customer,
their ordered products in retail packs directly to customers abroad in a
reasonable time period and at affordable price.
Government Policies: More and more governments are realizing the short term
and long term benefits of liberalization of their foreign trade policies in
order to facilitate their countries getting their share in the global village and
get connected with a globalized world. More and more countries are willing
to get into the so called golden strait jacket (one of the economic thesis of
Thomas Freidman) which these countries feel is essential for the economic
future of their countries. Therefore they are willing to adapt to the golden
strait jacket conditions of lower taxes, integration to global economy,
sharing of the economic sovereignty of their nations with multinational
corporations, allowing overseas investments in all business sectors in their
countries, facilitating both exports and imports in line with the core
objective of WTO i.e. a more freer world for doing international trading.
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Establishing Exports & Imports Business in India
International Trade has been happening since time immemorial. India was
one of the major players in the international trade in ancient times although
ancient seaborne trade was dominated by Phoenicians (an ancient Semitic
Thalassocratic civilization situated on the western, coastal part of the Fertile
Crescent, centered on the coastline of modern Lebanon). There have been a
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number of trade theories which tried to explain the logic behind a long
history of goods and services being traded across national borders. The first
theory which gained academic attention was called – Theory of Mercantilism.
Adam Smith later propounded the theory of Absolute Cost Advantage. While
countering and contesting the theory of Mercantilism, he stated that
countries will gain from trading if they specialize in production of goods in
which they have absolute advantages (ability to produce more quantity of
products and services than the competitors, with the same amount of
resources being used). For example India has an absolute cost advantage in
producing computer software Vis a vis other competitors due to cheaper
employees cost and easy availability of skilled workers. Therefore it is futile
for the western developed countries to compete with India in this domain,
In other words, it makes more sense for these countries to outsource
computer software development in India rather than produce at home.
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Establishing Exports & Imports Business in India
Most of the above theories explained country level ‘inter – industry’ trade.
In order to explain the ‘intra-industry’ trade, Linder developed ‘country
similarity theory’. According to this theory, due to the possible similarity of
customer preferences in several countries that are generally at the same
stage of economic development and have similarity of culture, intra industry
trade will take place among these countries. For example due to many
similarity of economic development in India and China, a number of cheap
goods from China are now popular in India and widely preferred by Indian
consumers.
Later another theory called global strategic rivalry theory was propounded.
According to this theory, global corporations develop sustainable
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By far the most popular trade theory in modern times is the Porter’s
National Competitive Advantage Theory also called diamond model.
According to this theory nations develop competitive advantages vis a vis
other countries due to a number of material and market conditions (factor
conditions, demand conditions, nature of rivalry, structure of industry,
availability of support industry and influenced by the role of national
government and chance factor. This model also called single diamond
model is given in figure 2 below.
There is another theory called ‘pull and push forces theory’, which defines
different types of domestic forces (like smallness of the market, closeness
of the domestic business environment and adverse location of the domestic
market) which pushes domestic companies to venture overseas and there
are several pull (like vast and open international market) forces which pulls
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Proactive approach
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Access to international resources and free trade policy environment: Which may reduce
their processing or transportation costs. For example Tata Steel bought
many iron ore mining companies in Brazil to ensure cheaper supply of
inputs for their international manufacturing of steel. Similarly in last several
decades, a number of companies from all over the world, expanded their
operations to China, to benefit from the cheaper production costs and
favorable Chinese policies for encouraging manufacturing operations in that
country in free trade zones, special zones. Sometimes overseas governments
offer attractive incentives to invest in special zones, like tax breaks, cheaper
land etc. For example a few decades earlier UAE government offered 20
years of tax breaks and almost free land in Jebel Ali Special industrial zone
near Dubai to anyone from across the world interested in investing there.
Access to strategic markets: Which may help the company to grab newly created
market opportunity in new countries due to the political or demographic
changes. For example after the collapse of former USSR (Soviet Union), new
markets like Ukraine, Kazakhstan, Azerbaijan, Georgia and other central Asian
markets suddenly came into global fold to establish international businesses
in almost every sector for many global corporations. Near India, Sri Lanka
became a good opportunity after end of civil war there recently.
Access to regional free trade groupings: Many a times global corporations establish
foreign operations in overseas markets into friendly nations or nations with
bilateral free trade agreements to establish sales and supply lines in regional
economic cooperation and regional free trade zones where the overseas
country is also one of the members. For example India has a bilateral free
trade agreement with Thailand which in turn is member of one of the
important regional economic cooperation i.e. ASEAN. Therefore Indian
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Reactive approaches
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Sometimes government also raises tariff and non tariff barriers as also
resort to ‘buy local’ policies at the cost of goods coming into the country
from across the border, which forces corporations to look into the possible
surge in demand in such countries and possibly set up manufacturing to
avoid border controls.
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Types of exports
Direct Exports
When you export your products directly to an overseas client and get paid
directly from him, it is called direct exports.
Indirect Exports
Export Merchant is a trading company that will buy the local firm's goods
outright and assumes the risk of being able to resell them profitably abroad.
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Unlike the export merchant, the agent does not become the owner of the
goods and therefore does not assume the risk of not being able to sell them
abroad. An export agent is usually retained for a specific period, on a
renewable basis according to an ‘export agency agreement’.
The function of the export agent is to appraise the export potential of the
local manufacturer's products, advertise them abroad, look for foreign
buyers, obtain export orders, and advise on, or arrange for, the
documentation, shipping and insurance once a sale has been made.
This is a firm that acts as the purchasing agent (also called ‘buying house’ or
‘buying agent’) for foreign companies, receiving a commission on the goods
purchased
Sometimes large foreign firm (e.g. food chains or super market store chains)
will have its own employee stationed in the local manufacturer's country or
within a geographic region. This Resident foreign buyer will act on his
employer's behalf, seeking to buy goods for his company.
Conclusion
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26
Clearing & Forwarding 178
Customs House 178, 193, 199
Exports 22
Foreign 133, 196
Purchasing 23
agreement
Export agency 23
A Free Trade 13, 128
Act 107, 173 SAPTA 128
Carriage of Goods by Sea SPS 129
107, 109, 140, 167, 173
Carriers 110, 111, 112, 113, Agricultural Marketing Advisor
146 (see: Agmark)
Central excise
Customs 107, 173, 192 APEDA 45, 55
Customs tariff 198
Export (Quality Control and Applicant 88, 89, 90, 94, 96, 97,
Inspection) 173 103
FEMA 60, 61, 62, 133
FERA 60 Application for
Foreign Trade (Development Certificate of Origin 148
and Regulation) 50, 107, 173 Export Inspection Agency
Import and Export (Control) 186
50 Removal of Excisable Goods
Indian Carriage by Air 167 (see: ARE-l)
Insurance 168, 173
International Arbitration 82 approach
Marine Insurance 87 Proactive 17
Merchant Shipping 146, 167 Reactive 17, 20
Multi-Modal Transportation
167 ARE-l 134
The Railways 111, 113, 146,
167 Arrival notices 142
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Establishing Exports & Imports Business in India
C
CAB (Capital Account Deficit) CCIE - Chief Controller of
58, 141 Exports and Imports 50
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Establishing Exports & Imports Business in India
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Establishing Exports & Imports Business in India
Excise exports
department 175 Deemed 57, 182
documents 199
duties 203 F
rebate 117, 182 FALTA 44
superintendent 134
waiver 177 FEMA 60, 61, 62, 133
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collect 140
Financial costs 101
assistance 53 insurance 132
difficulties 10 paid 140
guarantee 97 payment 116
loss 156 prepaid 99
security 97 receipts 79
standing 84 stations 53, 185
support 40 subsidies 54
system 8 tariff 142
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Establishing Exports & Imports Business in India
H
Hague rules 140, 146 Importer - Exporter code no
176
Haldia port 188
Incentives
Harmonized system 42, 186, excise 182
196 handbook 33
refunds 174
Homogeneous bulk 152 schemes 186
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recognitions 129
Institutional standards 129
framework 3, 12, 38, 39 transportation 150, 170
support 13
Internationalization 17, 23
Insurance
against 71 Inventory 123
agencies 172
arrangement 159 Invoice
broker 155 Commercial
certificate 158 Consular 117, 120, 182
charges 97 Legalized 120
claims 167, 168, 170 value 98
companies 156
contracts 163 ISBP 103, 104
corporations 156
costs 173 ISC - International Strike Clause
cover 161 150, 170
coverage 149, 163
experts 151 ISLFTA 128
paid 69
policy 166 ITC - HS classification 33, 42,
premium 116, 155 52, 57, 196, 203
protection 151
shipping 174 ITPO 6, 7, 33, 34, 41, 46
terminology 155
underwriters 149 Ivory 112
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Establishing Exports & Imports Business in India
Sericulture 56 T
Tariff
Service tax 59 barriers 21, 39, 120, 128, 195
benefits 129
Services exports 35, 58 calculations 129, 142
concessions 13, 127, 128
SEZ 48, 57, 190, 198 notification 198
rules 198
SFIS 59
Tata 18, 171
Ship's hold 168
Time draft 87, 94, 95
Shipment
advice 116, 117, 131, 181 Time policies 158
bill 139
clause 142 Total
credit 177, 183 gross 127
documents 113, 116, 117, loss 158, 165, 167
118, 174, 183, 184
finance 96 TQM 55
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Usance
Bill 130
Document 108
Draft 87
V
Value
Assessed 133, 169, 202
Customs 195
Declared 133, 197
Invoice 98, 102
VKGUY 59
W
War clauses 150, 162, 163, 165
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ABOUT THE AUTHOR
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