Live Demo: Join the call and see our Digital Analytics Platform in action: Register now

Privacy Notice

Last Updated: September 26, 2023

1. Introduction

Amplitude, Inc. ("Amplitude," "we," or "us") is a cloud-based product-analytics platform

that helps customers build better products. Amplitude respects the privacy of individuals
and is committed to protecting the information of visitors to the website ("Visitors") and
individuals or entities that register to use the Amplitude products and services
("Customers"). This Privacy Notice describes Amplitude’s practices for collecting, storing,
using, disclosing, and otherwise processing information in relation to Visitors of the
website, amplitude.com, including our Community Forum and Amplitude Academy
("Website"), Amplitude’s marketing activities, and Customers accessing and using our
products and services (collectively, "Product").

Please read the following carefully to understand our policies and practices regarding your
information collected through the Website, through your use of the Product, and through
our marketing activities. If you do not agree with the below policies and practices, your
choice is not to use our Website or register to use our Product, or to unsubscribe from our
marketing.
2. What This Privacy Notice Covers

This Privacy Notice covers how we treat Personal Data that we gather about you in the
course of our business, including when you access or use our Website or Product and
through our or our partner’s events and marketing activities. Specifically, Amplitude is the
controller of your Personal Data as described in this Privacy Notice, when it collects
personal information from: (i) Visitors to Amplitude’s publicly available Website; (ii)
Customers and their employees or other authorized users of their Amplitude instance when
registering to use and using the Product; and (iii) when we receive personal information
from or about you through our sales and marketing activities or events.

Throughout this Privacy Notice, "Personal Data" means any information that identifies or
relates to a particular individual and also includes information referred to as "personally
identifiable information" or "personal information" under applicable data privacy laws,
rules or regulations.

For clarity, this Privacy Notice does not apply to Customer End User Data (as defined
below) submitted by our customers to the Product. In those circumstances, Amplitude is
processing Customer End User Data on behalf of that customer and that customer is
responsible for the collection and use of your data. In addition, this Privacy Notice does not
apply to the mobile applications, websites or services offered by our Customers or other
third-parties. You should refer to that customer’s or third party’s privacy notice and direct
any inquiries to them.

3. Personal Data We Collect And How We Use The

Personal Data
3.1 PERSONAL DATA WE COLLECT

The Personal Data you provide to us directly

You provide your Personal Data to us when you voluntarily fill in forms on our Website
such as when you request a demo or to contact sales. This Personal Data may include:
first and last name, company name, job title, work email address, country and/or state,
phone number and the content of your request.

You may also share Personal Data with us through our Website when you register for
an event or online webinar or training; sign up to receive our newsletter; subscribe to
our blog; register to contribute and participate in our Community Forum or use
Amplitude Academy; download a white paper or playbook; or complete a survey. This
Personal Data may include: first and last name, company name, job title, work email
address, country and/or state, phone number and the content of your request.

In order to access and use the Product, you are required to register for an account with
us. When you register for an account, you may provide Personal Data to us, including
first and last name, company name, job title, work email address, country and/or state,
phone number, and username and password.

You may also provide Amplitude with your personal information at a marketing event
or through marketing activities. This Personal Data may include: first and last name,
company name, job title, work email address, work address, phone number and the
content of your request.

If you attend an in-person or virtual event or agree to be recorded in a telephone or

video meeting, we may record some or all of that event or meeting. For events, we may
also document the event by taking photos or interviewing you at the event. We use this
information for business and marketing purposes and training purposes.

You may choose to participate in an Amplitude program that allows you to pay fees
with a credit or debit card, in which case you may provide your credit card or other
payment details information directly to our third party payment processor. As
explained below, Amplitude does not store this information.

The Personal Data we collect from third party sources

Amplitude may obtain Personal Data about you from third parties, including, but not limited
to, marketing event organizers, partners, resellers, and public databases and websites.
 Service providers. For example, we may use third party providers of business contact
information. The Personal Data provided to Amplitude by these Service providers
about you may include your first and last name, company name, job title, business
mailing addresses, business email addresses and business phone numbers, and
LinkedIn URLs for purposes of delivering relevant Product updates and information,
email content, advertisements and events.

Advertising partners. We receive information about you from some of our service
providers who assist us with marketing or promotional services, related to how you
interact with our Website, event promotions, advertisements or communications.
Amplitude requires that any third party providing us with Personal Data contact
information has obtained the information lawfully and has the appropriate consent to
share the information with Amplitude.

Google’s API Services. Amplitude integrates Google’s Application Programming

Interface (API) Services to allow users the option of logging into our platform with
their Google credentials. If you choose to login to the Amplitude platform with
Google’s API services, Google may share with us your email, name, and your unique
Google ID so we can identify and authenticate you as a user. We do not share your
data with any other parties, other than as may be necessary to provide our services to
you. Amplitude’s use of information received from Google’s APIs will adhere to the
Google API Services User Data Policy.

Targeted Online Advertisements:

We use third party service providers to help us understand our marketing efforts and to
reach potential customers across the web. These third parties may use targeting and
advertising cookies to track your online activity and across different channels, including our
websites, email, and other websites and applications, to understand your interests, to
display an advertisement for Amplitude, or email you with a marketing communication for
Amplitude.

This Privacy Notice does not apply to, and we are not responsible for, cookies in third party
ads. You should check the privacy policies of advertisers and/or ad services to learn more
about their use of cookies and your information.

Information We Collect Automatically:

As you navigate through and interact with our Website or Product, we may use cookies,
which are small files placed on your computer or mobile device, and web beacons,
which are small electronic files located on pages of the Website or in email
 communications, to collect certain information about your equipment, browsing
actions and events, and patterns. You can learn more about cookies and how we use
them here.

We also use cookies to access information when you sign in, store your preferences,
interact with certain functionality in the Product, to keep you logged in, and to store a
limited amount of behavioral data.

The data automatically collected from cookies and web beacons may include
information from your Web browser (such as browser type and browser language) and
details of your visits to our Website, including traffic data, logs about your login history,
identity confirmation, page views, length of visit and website navigation paths as well
as information about your computer and internet connection, including your IP
address and connecting software. We collect this data in order to help us provide,
support and improve our Website, the Product and the user experience with our
Website and Product, and for network and information security purposes. You can
learn more about cookies and how we use them here.

Additionally, Amplitude may use cookies and similar technologies to collect

information about our Customers' interactions with the Product in a manner that
allows us to reproduce and fix issues and to identify areas of improvement for our
Product. Customers can opt out of the use of this software during their use of the
Product by contacting us at [email protected].

The information we collect automatically may also include statistical and performance
information arising from our Customers’ use of our Product and Visitors to our
Website. This type of data will only be used by us in an aggregated and anonymized
manner.

3.2 THE WAY AMPLITUDE USES YOUR PERSONAL DATA

We use Personal Data that we collect about you or that you provide to us as is necessary to
run our business and to carry out day-to-day business activities. How we use the Personal
Data we collect depends in part on how you choose to communicate with us, how you use
our Website and/or Product and interact with us, and any preferences you have
communicated to us. In general, we use the Personal Data in order to respond to a request
from you, to carry out our legal obligations, to fulfill a contract with you, to provide the
Product or other services to you, to make improvements to the Product, to protect your
vital interests, to provide you with notices and for other purposes with your consent as
described below.
We use the Personal Data you provide to us when you fill in forms on our Website to
respond to your request, provide requested information, and to contact you about that
request. Our legal basis for processing this personal information is our legitimate
interest in communicating with you and fulfilling your requests.

We may use your Personal Data to provide the Product to you, including to make
improvements to the Product and understand your preferences to personalize your
experience, as well as for non-marketing or administrative purposes (such as notifying
you of major changes to the Website, the Product or for customer service purposes).
Our legal basis for processing this Personal Data is in the performance of our contract
to provide the Product or other services to you.

We also use the Personal Data you provide to us for the purpose of operating our
Website and Product; to detect bugs, report errors and to maintain the quality and
safety of our Website and Product; and for ensuring the security and integrity of our
Website and Product. Our legal basis for processing this personal information is our
legitimate interests, namely the proper administration of and security of our Website
and Product.

For Personal Data that we collect through tracking technologies about your interaction
with our Website and Product, we use this information for analyzing the use of the
Website and Product in order to improve the quality and design, user experience, and
performance of our Website and Product. Our legal basis for processing this type of
data is our legitimate interests, namely, to provide you with a better user experience.

For Personal Data we collect through targeted or online advertising cookies, we use
this information to display and measure engagement with advertisements across
different devices and sites and to serve you with marketing materials.

We may use the Personal Data you provide to us at marketing events, when you
register for an online webinar or download a whitepaper for the purpose of offering,
marketing and selling products and services to you or to communicate with you about
an event. Our legal basis for processing this Personal Data is consent, which you can
withdraw at any time.

We may also use any of your Personal Data identified in this Privacy Notice for the
purposes of: (i) enforcing our agreements and policies, including Terms of Service or
Main Service Agreement, (ii) protecting or defending Amplitude’s legal rights; (iv)
protecting your vital interests or the vital interests of another natural person; or (v)
complying with a legal obligation.

We may use your Personal Data for any other business purpose stated when collecting
your Personal Data or as otherwise set forth in applicable data privacy laws.
We will not collect additional categories of Personal Data or use the Personal Data we
collect for materially different, unrelated, or incompatible purposes without providing you
notice.

As noted in the list above, we may communicate with you if you’ve provided us the means
to do so. For example, if you’ve given us your email address, we may send you promotional
email offers or email you about your use of the Product or Website. Also, we may receive a
confirmation when you open an email from us, which helps us improve our Website and
Product. If you do not want to receive communications from us, you can unsubscribe from
marketing communications or email us with your preferences at [email protected] or
[email protected].

3.3 LEGAL BASIS FOR PROCESSING PERSONAL DATA FOR EEA, UK, AND SWISS
VISITORS AND CUSTOMERS

If you are an individual in the European Economic Area (“EEA”), United Kingdom,
Switzerland, or another relevant jurisdiction, we collect and process Personal Data about
you only where we have a legal basis or bases for doing so under applicable laws. The legal
bases depend on how you use the Website and/or Product, the Product your organization
has purchased or uses, how you choose to interact and communicate with Amplitude’s
Website and Product, and whether you attend Amplitude events. However, we will collect
Personal Data only where we have your consent to do so, where we need the Personal Data
to perform a contract with you, or where the processing is in our legitimate interests and
not overridden by your data protection interests or fundamental rights and freedoms. In
some cases, we may also have a legal obligation to collect Personal Data from you and we
will endeavor to make that clear at collection.

4. When Amplitude Discloses Personal Data

We may disclose Personal Data that we collect or you provide to us as described below.

We may disclose Personal Data that we collect or you provide to us to our subsidiaries
and affiliates.
We may share your Personal Data collected from you as described in this Privacy
Notice with third-party service providers who need to access the Personal Data in
order to perform services on behalf of Amplitude, such as processing or storing such
information, securing our Website or Product, or providing analytics services on our
behalf. The third-party service providers are limited to using the Personal Data solely
to provide the services to us and are bound by contractual obligations to keep Personal
Data confidential and secure and to use it only for the purposes for which we disclose
it to them.

If you are part of an Amplitude program that allows you to pay fees with a credit card
or debit card and you choose to pay such fees with a credit card or debit card, your
credit card or debit card information is provided directly to our third-party payment
processor, Stripe, to process the payments. The payment information is transmitted
directly via an encrypted connection to Stripe. Stripe uses, processes and stores your
Personal Data and payment information in accordance with Stripe’s privacy policy
available at stripe.com/us/privacy. Amplitude does not collect or store your payment
information. Stripe maintains that it is PCI compliant and you can learn more about
Stripe’s security measures available at stripe.com/help/security.

We may share your Personal Data if we believe disclosure is necessary to comply with
applicable laws, regulations, respond to a court order, subpoena or a government
request (such as a search warrant). If a government request or other legal process
requires Amplitude to disclose your personal data, then Amplitude will use reasonable
efforts to provide you with prior notification of the disclosure unless Amplitude is
prohibited by law from doing so.

Amplitude also reserves the right to disclose your Personal Data that Amplitude
believes, in good faith, is appropriate or necessary to: (i) enforce our agreements and
policies, including for billing and collection purposes, (ii) protect the security or
integrity of the Website or Product; or (iii) protect or defend Amplitude’s legal rights.

In the event that Amplitude is acquired by or merged with a third party entity, we
reserve the right, in any of these circumstances, to transfer or assign your Personal
Data as part of such merger, acquisition, sale, or other change of control. In the
unlikely event of our bankruptcy, insolvency, reorganization, receivership, or
assignment for the benefit of creditors, or the application of laws or equitable
principles affecting creditors rights generally, we may not be able to control how your
personal information is treated, transferred, or used.

Amplitude may disclose anonymized and/or aggregated information about Visitors to

the Website or our Customers’ use of the Product that does not identify any individual.
 Amplitude makes available our Community Forum and other resources or materials
where you may post user generated content. The information you choose to post is
publicly available and may be read and collected by others that visit these sections of
the Website. Except for the details in your profile (e.g., username), the categories of
data disclosed in these circumstances will depend on what information you choose to
provide.

Amplitude may disclose Personal Data to third-party business partners at your

direction, if you access or request contact from the third-party business partners
through the Product or Website or at a marketing event.

Amplitude may disclose Personal Data that we collect or you provide to us for any
purpose disclosed by us when we collect the information or with your consent, such as
advertising or marketing providers.

5. Customer End User Data

This Privacy Notice does not apply to Customer End Users, Customer End User Data or
Customer Applications. With respect to the Personal Data collected by our Customers and
submitted to the Amplitude platform, Amplitude is a processor and only processes such
Personal Data in accordance with the instructions of our Customers. Our Customers may
integrate into their mobile applications, websites or other services (collectively, "Customer
Applications") certain aspects of our Product in order to understand how their own users
("Customer End Users") engage with the Customer Applications ("Customer End User
Data").

Our Customers, not Amplitude, choose the type of Customer End User Data collected by
Customer Applications, and submitted and processed through our Customers’ use of the
Products. We process the Customer End User Data only according to the instructions of
Customers and our legal obligations with respect to the Customer End User Data is set
forth in the agreement between us and our Customers. The collection of Customer End
User Data through Customer Applications is governed by our Customers’ privacy policies,
and if you are a Customer End User then you should review the Customer’s privacy policy
to learn more about the Customer’s data handling practices.

While Amplitude recognizes that an individual has the right to access, delete and amend
the data collected about that individual, Amplitude only has a relationship with our
Customers and does not interact with the Customer End Users. As such, if you are a
Customer End User and you would like to access, amend or delete your data, you need to
contact the Customer directly with your request which Customer may process. Amplitude
will respond within a reasonable period of time to any such request or assistance
requested by our Customer.

Amplitude only retains the Customer End User Data we process on behalf of our Customers
for as long as necessary to provide the Product to our Customers or as required to comply
with legal obligations, resolve disputes and enforce any agreement.

6. International Transfer
By interacting with the Website or using the Product or otherwise providing information to
Amplitude, you understand that your Personal Data may be transferred to the United States
or another country other than your country of residence and you consent to such transfer.
In order to ensure that your Personal Data receives an adequate level of protection and
security, Amplitude has implemented appropriate safeguards for cross-border transfers of
Personal Data, as required by applicable data protection laws. These safeguards may
include using the European Commission-approved standard contractual clauses to protect
the transfer of your Personal Data to Amplitude’s corporate affiliates or service providers, if
required by applicable law.

Amplitude complies with the EU-U.S. Data Privacy Framework (“EU-U.S. DPF”), the UK
Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (“Swiss-U.S.
DPF”) as set forth by the U.S. Department of Commerce. Amplitude has certified to the U.S.
Department of Commerce that it adheres to the EU-U.S. DPF Principles with regard to the
processing of personal data received from the European Union in reliance on the EU-U.S.
DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the
EU-U.S. DPF. Amplitude has certified to the U.S. Department of Commerce that it adheres
to the Swiss-U.S. DPF Principles with regard to the processing of personal data received
from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the
terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF
Principles (together, the “DPF Principles”), the DPF Principles shall govern. To learn more
about the Data Privacy Framework (“DPF”) program, and to view our certification, please
visit https://www.dataprivacyframework.gov/.

For the actions of third party agents Amplitude engages to process data on our behalf,
Amplitude remains responsible and liable under the DPF Principles if a third party agent
processes the Personal Data in a manner inconsistent with the DPF Principles, unless
Amplitude proves that it is not responsible for the event giving rise to the damage.

7. Our Commitment To Data Security

Amplitude uses commercially reasonable physical, managerial, and technical safeguards
designed to secure your Personal Data from accidental loss and from unauthorized access,
use, alteration, and disclosure. These measures include, for example, physical access
controls, encryption, firewalls, and detection and monitoring. Our personnel who may have
access to your Personal Data are required to keep that information confidential and trained
on their security and privacy obligations.

You, however, are also responsible for maintaining the confidentiality of your password and
other information used by you to access the Website or use the Product. While Amplitude
does its best to protect your Personal Data, any transmission of your Personal Data is done
at your own risk and Amplitude cannot guarantee that such Personal Data may not be
accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or
managerial safeguards. Except as expressly required by law, we are not responsible for the
theft, destruction, loss or inadvertent disclosure of your Personal Data or information. If
Amplitude learns of a security systems breach, then we may attempt to notify you
electronically so that you can take appropriate protective steps. Amplitude may post a
notice on the Website or in Product if a security breach occurs. Depending on where you
live, you may have a legal right to receive notice of a security breach in writing.

8. Your Choices About How We Use And Disclose

Information We Collect From You

We strive to provide you with choices regarding your Personal Data and we understand that
you have the right to access, correct, delete, object to and restrict our use of your Personal
Data. We also understand that you have the right to obtain a copy of your Personal Data
from us and to withdraw your consent to the processing of your Personal Data by us. Please
note that the rights set forth in this Section 8, unless otherwise noted, apply globally to all
Visitors and Customers, whether or not you are a California resident or a resident of the
EEA, United Kingdom, or Switzerland. We have created mechanisms to provide you with
the following control over your Personal Data:
You may choose not to provide Personal Data through our Website or when you
register for the Product, in which case Amplitude may not be able to provide certain
services to you or respond to your requests.

You can access, review, correct and/or change your Personal Data by logging into your
account on the Website or Product and visiting your account profile page. You may also
send us an email at [email protected] or [email protected] to request
access to, correct or delete any Personal Data that you have provided to us. In some
cases, we may not be able to delete your Personal Data except by also deleting your
user account.

If you do not wish to have your email address or other contact information used by us
to promote our own products or services, you can opt-out by checking the relevant box
located on the form on which we collect your Personal Data, by updating your user or
subscription preferences in your account profile(s), or by sending us an email stating
your request to [email protected]. If we have sent you a promotional email, you
may unsubscribe to receive future emails via the unsubscribe link in that email or
adjust your user preferences in your account profile as noted above. The opt out
specified above does not apply to information provided to us as a result of a purchase,
product service experience or other transactions. You cannot unsubscribe from non-
promotional and transactional communications.

You may also request a copy of your Personal Data that you have provided to us
directly by sending an email to [email protected] or [email protected]. We
will provide you a copy of your Personal Data in a commonly used electronic form.

If we collected and processed your Personal Data with your consent, where required
by law, you can withdraw your consent at any time by emailing
[email protected] or [email protected].

Depending on your country or state of residence, including if you are a California

resident, you have the right to opt out of the sale of Personal Data, certain sharing of
Personal Data with third party ad partners, and the right to limit the use or disclosure
of sensitive personal information. We do not sell your Personal Data or use or disclose
sensitive personal information for purposes other than those permitted by the CCPA.
We may share Personal Data with third party ad partners, such as through cookies or
by providing lists of email addresses for potential customers so we can reach them
across the web with relevant ads. If you wish to opt out of sharing, you may adjust your
preferences in the Cookie Settings.

If you wish to opt out of this sharing of your Personal Data with cookies on this domain,
please update your Cookie Settings.
Please note to exercise the rights set forth above we may ask you to: (1) provide sufficient
information to allow us to verify that you are the person about whom we have collected
Personal Data, and (2) describe the request in sufficient detail to allow us to understand,
evaluate, and respond to it. Each request that meets both of these criteria will be
considered a "Valid Request." We may not respond to requests that do not meet these
criteria. We will only use Personal Data provided in a Valid Request to verify you and
complete your request. You do not need an account to submit a Valid Request.

We will work to respond to your Valid Request within 30 days of receipt. We will not charge
you a fee for making a Valid Request unless your Valid Request(s) is excessive, repetitive,
or manifestly unfounded. If we determine that your Valid Request warrants a fee, we will
notify you of the fee and explain that decision before completing your request.

You may submit a Valid Request, or appeal our response to a valid request, by emailing us
at [email protected] or [email protected] with the appropriate information and
detail.

We will not discriminate against you for exercising your rights under the GDPR, CCPA or
other applicable data privacy laws or regulations. We will not deny you our goods or
services, charge you different prices or rates, or provide you a lower quality of goods and
services if you exercise your rights under the GDPR, CCPA or other applicable data privacy
laws or regulations.

9. Other Information About Our Privacy Practices

9.1 Our Retention Practices

Personal Data that Amplitude collects and processes as a controller for the purposes
identified in this Privacy Notice are not kept by Amplitude for longer than is necessary for
the specific purpose identified in this Privacy Notice, unless required to comply with our
legal obligations (for example, if we are required to retain your Personal Data to comply
with applicable laws or regulations), resolve disputes, and enforce our legal agreements
and policies. When we no longer have a legitimate business need to retain your Personal
Data, we will either delete or anonymize it.

9.2 Children’s Privacy

Amplitude’s Website and Product are not directed at children. We do not knowingly collect
or solicit Personal Data directly from individuals that are under the age of 13. If you are
under 13, please do not provide or send us any Personal Data or attempt to register for or
otherwise use the Product. If we learn that a child under 13 has directly provided us with
their Personal Data through the Website or Product, or that we have collected information
for a child under 13 through our marketing activities, then we will delete that information.
If you believe a child under 13 has registered for an account on the Website or Product, or
is receiving marketing materials from Amplitude, please contact us
at [email protected].

9.3 Automated Decision-Making

Amplitude does not use any Personal Data provided by you for the purpose of automated
decision-making or profiling.

9.4 Other Websites; Links

Our Website, Product or marketing materials may contain links to other third party
websites or applications (such as Facebook, LinkedIn or Twitter). This Privacy Notice does
not apply to any third party websites, including through any application that may link to or
be accessible from or on the Website or Product, and Amplitude is not responsible for the
privacy policies and the content of the third party websites or applications.
10. Updates And Changes To The Privacy Notice

Please note that we reserve the right, at any time, to add to, change, update, or modify this
Privacy Notice, to reflect changes in our practices, technologies, additional factors, and to
be consistent with applicable data protection and privacy laws or other legal requirements.
The modified Privacy Notice will be posted on this website along with the effective date. If,
in our reasonable discretion, the changes are material, we will provide you with additional
notice (such as adding a notice on our Website, in the Product, or sending you an email
notification). Changes to this Privacy Notice are effective when they are posted on this
page.

11. Disputes
As part of our commitment to the DPF Principles, if you are a resident of the European
Union, UK, or Switzerland and you have a privacy or data use concern, please contact
Amplitude directly at [email protected] and Amplitude will use its best efforts to
address your concern within 45 days of receipt of your complaint. For an unresolved
privacy or data use concern that Amplitude has not addressed satisfactorily, please contact
our U.S. based third party dispute resolution provider (free of charge)
at https://www.jamsadr.com/file-an-eu-us-privacy-shield-or-safe-harbor-claim.

For any DPF disputes that cannot be resolved by the methods above, you may be able to
invoke a binding arbitration process under certain conditions. To find out more about the
DPF's binding arbitration scheme, please see Annex I of the DPF Principles, here:
https://www.dataprivacyframework.gov/s/article/Participation-Requirements-Data-
Privacy-Framework-DPF-Principles-dpf.

The Federal Trade Commission has investigation and enforcement authority over
Amplitude’s compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF,
and the Swiss-U.S. DPF

12. California Privacy Rights

Under the California Consumer Privacy Act of 2018 and its amendments (“CCPA”),
California residents have certain rights to disclosures about how we collect, use, retain and
disclose your Personal Data. This section addresses those requirements. For a description
of all of our data collection, use and disclosure practices, please read this Privacy Notice in
its entirety.

Personal Data Collection and Disclosure

Amplitude does not sell Personal Data as we understand the term “sell” to be defined by
the CCPA. We share Personal Data, as we understand the term “share” to be defined by the
CCPA, as set forth below.
The categories of Personal Data we may collect from you, from third parties, and from your
interactions with us, and categories of third party recipients to whom we disclose such
Personal Data for business purposes are set forth below. For additional detail about the
Personal Data we collect and use and with whom we share this Personal Data and for what
purpose, please review Sections 3 and 4 above.

Categories of Categories of Third

Personal Data We Party Recipients to
Collect Whom We Disclose
Personal Data for
Business Purposes

Identifiers (such as Service providers;

name, email address, third parties
work address, and
phone number)

Commercial Service providers;

information (such as third parties
account records and
transaction data)

Internet or other Service providers

network or device
activity (such as
browsing history or
Website or Product
usage)

Geolocation data Service providers

(such as country,
city, or approximate
location inferred
from your IP
address)

Professional or Service providers;

employment-related third parties
data

The following categories of Personal Data have been shared in the preceding 12 months
with third party advertising partners and advertising technology providers so that we can
reach you with advertisements for our products and services and make them more relevant
to you:

Identifiers and contact information

Analytics or other electronic network activity.

Amplitude does not use or disclose sensitive personal information for purposes other than
those permitted purposes under the CCPA. Amplitude does not have actual knowledge that
it sells or shares Personal Data of individuals under the age of 16.

We retain Personal Data as described in Section 9.1 above.

California law gives California residents the right to make certain requests with regard to
their Personal Data. Please see Section 8 for a description of your choices and how you
may make a request.

13. Contact Us

If you have any comments, concerns or questions about this Privacy Notice or our privacy
practices in general, please send an email to [email protected],
[email protected], or send mail to:

Amplitude, Inc.
Attn: Privacy
201 Third Street, Suite 200
San Francisco, CA 94103

EFFECTIVE DATE

This Privacy Notice was last updated on September 26, 2023.

14. Cookies

Amplitude uses cookies, web beacons and other tracking technologies to collect certain
information about your equipment, browsing actions, and patterns. Below we describe
what cookies and web beacons are, why we use cookies and web beacons, the types of
cookies and web beacons that we use, as well as what you can do in order to manage and
delete cookies and web beacons.

What are cookies and web beacons?

Cookies are small text files that websites often store on computer hard drives or
mobile devices of visitors to their websites. A cookie contains a unique number, which
is used to recognize your computer or mobile device when you return to our Website.
Cookies can remain on your computer or mobile device for different periods of time.
The cookies can be either "persistent" cookies or "session" cookies. Persistent cookies
are stored by a web browser and remain valid until a set expiration date. Session
cookies only exist while your internet browser is open and are automatically deleted
once you close your browser.

Web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) are small
electronic files contained on pages of websites that permit companies to count users
who have visited certain webpages on a website and are used for other related
website statistics (e.g., recording the popularity of certain website content and
verifying system and server integrity).

What does Amplitude use cookies and web beacons for?

Amplitude uses a variety of cookies, web beacons and other tracking technologies for
different purposes. Specifically, Amplitude uses cookies and web beacons to enhance the
experience of our visitors to our Website (for example, by remembering your preferences
and letting you navigate between pages efficiently) and to better understand how the
Website and Product are used. Cookies may tell us, for example, whether you have visited
the Website before or whether you are a new visitor.
What types of cookies and web beacons are used by Amplitude?

Amplitude uses both first-party and third-party cookies and web beacons. First-party
cookies and web beacons are cookies and web beacons that are served directly by
Amplitude to your computer or mobile device. Third-party cookies and web beacons are
served by a third-party service provider on behalf of Amplitude. Third-party cookies are
most commonly used for advertising and analytics purposes.

There are four categories of cookies and web beacons used by Amplitude. Specifically,
Amplitude uses essential, performance, functionality and advertising cookies and web
beacons.

Essential cookies, web beacons and other tracking technologies are necessary for the
operation of the Website and Product. These tracking technologies enable you to move
around on the Website and use the Website’s features. You may not opt-out of these
types of cookies because they are required to operate the Website and Product.

Performance cookies, web beacons and other tracking technologies collect

information about how you have used the Website and Product. We use performance
cookies, web beacons and other tracking technologies to improve the user experience
with our Website and Product.

Functionality cookies, web beacons and other tracking technologies allow us to

remember how you are logged into our Website, when you logged in or out and the
actions you have taken while you have been logged into the Website.

Advertising cookies, web beacons and other tracking technologies are used by our
third-party service providers to deliver advertising to you on other third-party websites
as well as help measure the effectiveness of our advertising campaigns. We also use
these types of cookies to analyze Website visits and ad conversions from third-party
websites.

The table below lists the types of cookies and third party service providers currently used
by Amplitude but may not include all cookies or third party service providers. In addition,
the below list of cookies and third party service providers is subject to change at any time.

Cookie Type Who What it does

serves it

Performance Amplitude We use our

 own products
and services to
analyze the
user behavior
within our
website and
our own
products and
services.

Performance Google We use Google

Analytics Analytics to
analyze the use
of our website.

Functional Intercom We use

Intercom to
power chat
functionality.

Advertising Marketo We use

Marketo for
marketing
automation
services.

Advertising Doubleclick We use

Doubleclick to
track
advertisements
and measure
website visits
and
conversions.

Advertising LinkedIn We use

LinkedIn to
track
conversions
and website
visits from our
advertisements
displayed on
LinkedIn.

Advertising Facebook We use

Facebook to
track
 conversions
and website
visits from our
advertisements
displayed on
Facebook.

Advertising AddThis We use

AddThis for
their website
tools like social
sharing
buttons.

Advertising StackAdapt We use

StackAdapt to
track
advertisements
and measure
website visits
and
conversions.

Advertising Bing We use Bing to

track
conversions
and website
visits from our
advertisements
displayed on
Bing.

Advertising Reddit We use Reddit

to track
conversions
and website
visits from our
advertisements
displayed on
Reddit.

What are your choices about cookies?

You can decide whether or not to accept cookies through our Cookie Settings link on our
Website. Most browsers allow you to configure the browser settings so that cookies from
websites cannot be placed on your computer or mobile device. If you choose not to accept
cookies, then you may be able to continue browsing our Website but we may not be able to
provide you with certain features. If you want to opt out of advertising or performance
cookies, then you may do so by reviewing the privacy policies of the third party service
providers who serve the advertising and performance cookies identified above. If you
would like further information about cookies and how to manage and delete them, please
visit www.allaboutcookies.org or www.youronlinechoices.eu.

You can also delete all cookies that are already on your computer. If you do this, however,
you may have to manually adjust some preferences every time you visit a site and the
Product, Website and functionalities may not work.

What are your choices about cookies and interest-based advertisements?

Through the Digital Advertising Alliance and Network Advertising Initiative, several media
and marketing associations have developed an industry self-regulatory program to give
consumers a better understanding of, and greater control over, ads that are customized
based on a consumer’s online behavior across different websites and properties. To make
choices about internet-based ads from participating third parties, including to opt-out of
receiving behaviorally targeted advertisements from participating organizations or to learn
more about opting out of advertising cookies, please visit the Network Advertising
Initiative’s or Digital Advertising Alliance’s consumer opt-out pages, which are located at
http://networkadvertising.org/choices/ or www.aboutads.info/choices. For those users
located in the European Union, you can visit the European Interactive Digital Advertising
Alliance’s user information website a http://www.youronlinechoices.eu/.

15. Previous Privacy Version

August 28, 2023

December 30, 2022

P L AT FO RM

Analytics

Experiment

Customer Data Platform

Session Replay

RE S O U RC E S

Resource Center

Blog

Amp Champs

Amplitude Academy

Events

Glossary

S U P PO RT

Contact Us

Help Center

Community

Developer Docs

PA RT N E RS

Find a Partner

CO M PA NY

About Us

Careers

Press & News

Investor Relations

Diversity, Equity & Inclusion

Terms of Service Privacy Notice Acceptable Use Policy Legal Cookie Settings
© 2024 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc.