Business Plan Daisy
Business Plan Daisy
Business Plan Daisy
INDEX: 5121060029
CENTRE NAME: NISHKAM SAINT PURAN SINGH INSTITUTE
i
DECLARATION
THE KENYA NATIONAL EXAMINATION COUNCIL.
THE CANDIDATE
I .........................Index number……………………
I personaly carried out the project who’s report follows the declaration.
I receive no undue help from unauthorised person other than the normal guidance from the
supervisor .
Signature ………………..
THE SUPERVISOR
Signature……………………
Date …………………..
ii
DEDICATION
First I will like to send praises to my great family and dedications to my uncle for the success of
the project.
It is so precious that you kept concern and provided all support required to that I got all the needed
materials for my project to complete on time.May God bless you.
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AKNOWLEDGEMENT
The success of the project was from the help of my supervisor, she made sure that all the
knowledge required in formulating the project I understood it well. Also all the others who
supported me I still recognise your efforts thank you.
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Table of Contents
DECLARATION...........................................................................................................................................2
DEDICATION...............................................................................................................................................3
AKNOWLEDGEMENT................................................................................................................................4
EXECUTIVE SUMMARY............................................................................................................................5
1.0 BUSINESS DESCRIPTION.......................................................................................................................5
2.0 MARKET PLAN......................................................................................................................................5
3.0 ORGANISATIONAL AND MANAGEMENT PLAN.....................................................................................5
4.0 OPERATIONAL PLAN.............................................................................................................................5
5.0 FINANCIAL PLAN...................................................................................................................................5
CHAPTER ONE............................................................................................................................................6
1.0BUSINESS DESCRIPTION.....................................................................................................................6
1.1 BUSINESS NAME..................................................................................................................................6
1.3 FORM OF BUSINESS OWERNERSHIP...............................................................................................7
1.4 TYPE OF BUSINESS..............................................................................................................................7
1.5 PRODUCTS AND SERVICES...............................................................................................................7
1.5.1 Products offered....................................................................................................................................7
1.5.2 Services offered....................................................................................................................................7
1.6 JUSTIFICATION OF OPPORTUNITY..................................................................................................7
1.7 TYPE OF INDUSTRY............................................................................................................................8
1.9 ENTRY AND GROWTH........................................................................................................................8
CHAPTER TWO...........................................................................................................................................9
2.0 MARKETING PLAN..............................................................................................................................9
2.1 CUSTOMERS.........................................................................................................................................9
2.1.1 Domestic customers..............................................................................................................................9
2.1.2Comercial customers..............................................................................................................................9
2.1.3 Institutional customers..........................................................................................................................9
2.2MARKET SHARE....................................................................................................................................9
2.3 COMPETITION....................................................................................................................................12
2.4 METHODS OF PROMOTION AND ADVERTISEMENT..................................................................13
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2.5 PRICING STRATEGIES.......................................................................................................................13
2.6 SELLS AND TACTICS.........................................................................................................................13
CHAPTER THREE.....................................................................................................................................15
3.0 ORGANISATION AND MANAGEMENT PLAN...............................................................................15
3.1 ORGANISATIONAL CHART..............................................................................................................15
3.2 ORGANISATION TABLE....................................................................................................................16
3.3 RECRUITMENTS TRAINING AND PROMOTION...........................................................................17
This is the policy that the business will use to employ more workers, replacement of officials if any.This
will be done at the start of the business using procedure below;..................................................................17
3.3.2 Training...............................................................................................................................................17
3.3.3 promotion............................................................................................................................................17
3.4 REMUNARATION AND INCENTIVES..............................................................................................18
3.4.1 Remunaration......................................................................................................................................18
3.4.2 Incentives............................................................................................................................................18
3.5.0LICENSES...........................................................................................................................................18
3.5.1 Permit..................................................................................................................................................18
3.5.2By laws................................................................................................................................................18
3.6 SUPPORTING SERVICES...................................................................................................................18
CHAPTER FOUR........................................................................................................................................20
4.0 PRODUCTION STRATEGY/OPERATION PLAN..............................................................................20
4.1 PRODUCTION FACILITIES AND CAPACITY..................................................................................20
4.2 PRODUCTION STRATEGY................................................................................................................21
4.2.1 Monthly labour requirements..............................................................................................................21
4.3 PRODUCTION OR OPERATIONAL FACILITIES AND CAPACITIES...........................................21
4.4.2 Health regulation.................................................................................................................................22
4.4.3 Environmental regulation....................................................................................................................22
4.4.4 License and permits............................................................................................................................22
CHAPTER FIVE.........................................................................................................................................23
5.0 FINANCIAL PLAN...............................................................................................................................23
5.3 CASH FLOW PROJECTION................................................................................................................24
5.3.1 cash flowprojection for the year 2022.................................................................................................24
5.3.2 cash flow projection for the year 2023................................................................................................26
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5.3.3 cash flow projection for the year 2024................................................................................................28
5.4 PREPARATION OF PROFORMA INCOME STATEMENT AND BALANCE SHEET....................29
5.4.1 PROFORMA BALANCE SHEET......................................................................................................29
5.4.2 PROFORMA INCOME STATEMENT..............................................................................................31
5.5 preform balance sheet............................................................................................................................33
5.4 CALCULATION OF BREAK EVEN............................................................................................35
5.6 PROFITABILITY RATIO.............................................................................................................36
5.7 DESIRED FINANCING................................................................................................................36
5.8 PROPOSED CAPITALISATION..................................................................................................37
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EXECUTIVE SUMMARY
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CHAPTER ONE
1.0BUSINESS DESCRIPTION
The business will be located at Brooke town near kipchimatsupermarket along side Kapsao road.
KERICHO.
Telephone – 0715106109
1
1.3 FORM OF BUSINESS OWERNERSHIP
The business will be a sole proprietorship form of business.This comes in because of the trust and
belief that he has.On the other hand the business deal with electrical engineering so it is sure that It
is capable of running this form of business.The reason why he chose this kind of the business is
because it is1.Very simple to run
since you make your own decisions, you enjoy profits alone,it has a lot of reliance since you are
alone and finally it requires few legal requirements.
2
1.5 PRODUCTS AND SERVICES
The business will actually have ashortterm goals like to get profit Increase number of employees
in the area, helping in increasing my salary.The business will as well a long term goals like being
the market leader, open some sub-branches county wide increasing my wealth and to create lasting
legacy.
3
1.9 ENTRY AND GROWTH
The business will actually offer the best kind of products so far at a very efficient cost and
affordable price. The business will used advanced machines for its records, the business will be
able to offer some discounts, the business will alsotry so hard to serve customers as best as it can
and the business will also increase the working time to increase its availability.
4
CHAPTER TWO
2.1 CUSTOMERS
The main customers will be people around the town (Brooke).IThe business will make sure it
tryits best to provide any kind of electrical accessory so that some customers come from far like
outside the town and purchase an item from the business.
2.1.2Comercial customers
These are those customers who will come for some electrical accessories and they will use them to
someone else (for other personal consumption).
2.2MARKET SHARE
Because of the newly established business the market share is actually expected not to be more
than 20% in this first year. This is coming out due to some similar business competition in the area
but for thesecond year the business is expected to go past 80% because I will allow some business
discounts like of about 3% to those of my competitors
Pie chart
5
Sales
18%
bao
tekash
town city
56%
26%
2nd year
19000×100÷50000=38%
Tekash=16%
Town =46%
6
Sales
bao
tekash
38%
town city
46%
16%
3rd year
Bapo =84%
Tekash=5%
7
Town city =11%
Sales
11%
5% bao
tekash
towm city
84%
2.3 COMPETITION
REGULAR ACCESSORY shop will have two big competitors, Town city electrical hardware and
Tekashi electrical shop. Due to this reason, the business will employ some skilled and
hardworking employees to compete and attract more customers. Town city hardware is a headache
because it’s a big business in the town but it lucks some good employees, they don’t know how to
handle customers. REGULAR will allow its customers to enjoy some discount, the business will
open at 6.00 Am in the morning and close at 10.30 p.m. the business will offer some free transport
and even door to door delivery to attract more customers.
COMPETITION TABLE
Town city electrical It has been in the Has illiterate and poor Goods are of low
hardware market for a long employees, they don’t quality
period of time offer transport system
and they don’t allow
discount
8
Tekashi electrical It does its daily Poor customer care, Goods are of low
shop advertisement. It has they sell at high price quality and they sell at
also existed for long high price
time
9
Posters 3000 2500
2.7 DISTRIBUTIONS
The distribution of goods and services must reach the customers faster inorder to satisfy their
needs.
i.Use the sales agent-the business will have to create a sales agent at another place of the market
inorder to make the goods available.
ii.Using appointed dealers-The business will have to appoint the potential dealers or distributors
inorder to distribute their goods and services.
iii.Using mobile sales unit-This will be done using vehicle for supplying goods and services
promptly that at times needed without delay.
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CHAPTER THREE
SALES MAN
SECURITY
11
3.2 ORGANISATION TABLE
TITLE QUALIFIED DUTIES EXPERIENCE NO
Be 20 years and
above.
Be electrician.
Certificate of
good conduct
This is the policy that the business will use to employ more workers, replacement of officials if any.This
will be done at the start of the business using procedure below;
Advertisement_ will be done openly to the public suitably a wide coverage media to reach many
Short/listing_All applicant are listed in order to attend the interview for approval whether fit for
the job
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Interview_Theshortlistedareinformedaboutthedates,thevenueoftheinterviewsothattheycan attend
Appointment The qualified party will be given an appointment later requiring him/her to start the
job.
Finally if he/she accepts and declares to adhere to the policies,terms and conditions of the
employment then, employment is done
The recruitment policy enhance the business by indicating that the business will start free and fair
thus enhancing transparency in employment.
3.3.2 Training
The business will carry out the training sectors to improve the job performance of employees and
technology so as to deal with competition effectively. The business will also be able to hire
experts for a period of two weeks in orienting them for every activity.
3.3.3 promotion
Actually, this will depend on the ability of an employee. If an employee works smart, he/she will
be promoted to improve and increase the employees moral and this will make them put more
effort and work extra hard leading to better success of the business.
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3.4 REMUNARATION AND INCENTIVES
3.4.1 Remunaration
The following salaries will be paid on monthly basis to employees
3.4.2 Incentives
This is the motivation of the employees. The business will be able to take part in motivating its
employees by giving them overtime bonuses and some allowances. The best and hardworking
employee will be awarded. This is to encourage the employees and will make the business
successful.
3.5.0LICENSES
In-odderto avoid disturbance from government laws and regulations, the business will be able to
obtain the necessary licenses. This will allow me to operate the business in accordance with the
local authority and country laws.
3.5.1 Permit
The business will be able to obtain a business permit which will be reviewed department at
Kenyan shilling 2000 for a specific time like a duration of one year.
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3.5.2By laws
These are laws made by other organs of local authority to ensure the safty of employees at work
place. They also require an entrepreneur to sell quality goods without quality products at a
reasonable prices.
Withdraw money
Deposit money
15
CHAPTER FOUR
Stapler 2 400
Ruler 2 60
File 3 150
Pen 2 20
Computer 1 21,000
Pliers 4 800
Tuk-tuk 1 25,0000
16
4.2 PRODUCTION STRATEGY
Bapo electrical accessory enterprise will make sure all the electrical products are available at all
time and at affordable price. I as the manager I will also make sure that I meet all the requirements
of customers. I will achieve this by co-operating and having good relationship with all my
customers and suppliers.
TOTAL 645000
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4.4.2 Health regulation
The business will observe total regulations as per the government constitution so as to put the life
of the workers very safe. All the workers will be also provided with the heath covers this will
make the business to run smoothly
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CHAPTER FIVE
Rent 360,000/year
Equipments 54,450
Total 438,000
WC =CA – CL
Debtors 100,000
19
5.3 CASH FLOW PROJECTION
Sales 1028 1028 1028 1028 1028 1028 1028 1028 1028 1028 1028 1028
400 400 400 400 400 400 400 400 400 400 400 400
Debto 1500 2000 1500 2000 2500 2000 2000 1500 9000 1500 9000 1500
rs 00 00 00 00 00 00 00 00 0 00 0 00
Loan 1890
00
Disco 1000 1000 9000 1000 9000 1000 1000 9000 1000 9000 9000 9000
unt 00 00 0 00 0 00 00 0 00 0 0 0
TOT 1467 1326 1268 1328 1368 1328 1328 1268 1218 1268 1208 1268
AL 400 400 400 400 400 400 400 400 400 400 400 400
Paym
ent
Total 8600 8600 8600 8600 8600 8600 8600 8600 8600 8600 8600 8600
out 0 0 0 0 0 0 0 0 0 0 0 0
Cash 9000 9200 9500 1000 1500 2500 2000 1200 1300 2150 1000 2000
flow 0 0 0 00 00 00 00 00 00 00 00 00
Balan 9000 1820 2770 3770 5270 7770 9770 1097 1227 1442 1542
ce 0 00 00 00 00 00 00 000 000 000 000
B/D
20
Balan 9000 1820 2770 3770 5270 7770 9770 1097 1227 1442 1542 1742
ce 0 00 00 00 00 00 00 000 000 000 000 000
C/D
Sales 1161 1161 1161 1161 1161 1161 1161 1161 1161 1161 1161 1161
400 400 400 400 400 400 400 400 400 400 400 400
Debto 1000 2000 1000 2000 1000 9000 1000 9000 2000 1000 1000 1500
rs 00 00 00 00 00 0 00 0 00 00 00 00
Loan 1700
00
Disco 1000 1000 1000 9000 1000 1000 9000 1000 1000 1000 9000 1000
unt 00 00 00 0 00 00 0 00 00 00 0 00
TOT 1431 1361 1361 1451 1361 1351 1351 1351 1461 1361 1351 1411
AL 400 400 400 400 400 400 400 400 400 400 400 400
Paym
ent
Total 9900 9900 9900 9900 9900 9900 9900 9900 9900 9900 9900 9900
out 0 0 0 0 0 0 0 0 0 0 0 0
Cash 1050 1200 1100 1000 1200 1300 1200 1100 1050 1000 1250 1300
flow 00 00 00 00 00 00 00 00 00 00 00 00
Balan 1742 1847 1967 2077 2177 2297 2427 2547 2657 2762 2862 2987
21
ce 000 000 000 000 000 000 000 000 000 000 000 000
B/D
Balan 1847 1967 2077 2177 2297 2427 2547 2657 2762 2862 2987 3117
ce 000 000 000 000 000 000 000 000 000 000 000 000
C/D
Sales 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200
800 800 800 000 800 800 800 800 800 800 800 800
Debto 1500 2000 1000 2000 1500 1500 1000 1500 1500 1000 1500 2000
rs 00 00 00 00 00 00 00 00 00 00 00 00
Loan 1500
00
Disco 1000 1000 9000 9000 1000 1000 1200 9000 8000 9000 1000 1200
unt 00 00 0 0 00 00 00 0 0 0 00 00
TOT 1600 1500 1390 1490 1450 1450 1420 1440 1430 1390 1450 1520
AL 800 800 800 800 800 800 800 800 800 800 800 800
Paym
ent
Total 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200
out 00 00 00 00 00 00 00 00 00 00 00 00
Cash 1400 1300 1500 1600 1500 1300 1250 1350 1450 1500 1300 1450
flow 00 00 00 00 00 00 00 00 00 00 00 00
22
Balan 3117 3257 3387 3537 3697 3847 3977 4102 4237 4382 4532 4662
ce 000 000 000 000 000 000 000 000 000 000 000 000
B/D
Balan 3257 3387 3537 3697 3847 3977 4102 4237 4382 4532 4662 4807
ce 000 000 000 000 000 000 000 000 000 000 000 000
C/D
Building 10,000
Machinery 285,000
TOTAL 295,000
CURRENT ASSET
Stock 1,193,710
Debtors 100,000
TOTAL 2,793,710
23
CURRENT LIABILITIES
Creditors 200,000
Bank overdraft 0
Accrual 500,000
TOTAL 250,000
2,838,710
FINANCED BY
Capital 2,543,710
Profit 200,000
Drawings 95,000
2,838,710
24
5.4.2 PROFORMA INCOME STATEMENT
INCOME YEAR ONE YEAR TWO YEAR THREE
EXPENSES
25
5.5 preform balance sheet
Fixed asset Total
Expenses
26
fixed cost = 750000
contribution 5 = 150000
750000 × 1000
5 =150000000sh
5 × 100%
15 = 33.33%
Target profit
1350000 + 2010000 × 15
5 = 10080000sh
1678000 × 100%
2358450 = 71%
2386944 × 100%
2602700 = 92%
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Return to equity
2386944 × 100%
2424944 = 98%
Asset turnover
2358450
Quick ratio
770000 – 300000
177000 =3
Liquidty ratio
81000×100÷99.83=81137.93
Preoperational 21000
TOTAL 165100
28
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