Chapter-4-Oral Communication

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Kabul University

Economics Faculty
Accounting Department

Business Communication
Oral Communication
Chapter-4

Instructor: Asst. Prof. Abdullah Nael Academic Year: 1403


Teaching materials & Suggested Books
WHAT IS ORAL COMMUNICATION?
● Oral communication, also known as verbal communication, is the
interchange of verbal messages between a sender and receiver. It is
more immediate than written communication. It is also more natural
and informal.
Importance of Oral Communication
Skills

• Solve problems • Resolve conflicts • Influence people • Persuade others • Be assertive


to work together to be involved in without being aggressive
organizational goals

• Listen • Negotiate • Make proposals


thoughtfully effectively
Types of oral communication

Face-to-Face Telephone Presentation Public Speech


Conversation

Interview Meeting
Face to Face conversation
Telephone
Presentation
Public Speech
Interview
Meeting
Video Conferencing
Ensure that the faces of the
Choose a quiet place as this Sit comfortably facing the
Set sound/volume to an speakers are visible by
will eliminate background camera. Do not move
appropriate level. checking the lighting in the
noise. unnecessarily.
room.

Wait for the transmission


Wait for the image of the
At the beginning of the to complete before Always direct your message
other person and your own
conversation, introduce responding. Due to or question by specifying
image to appear on the
yourself and your team to technical issues, there may the person you are
screen before beginning
the other party. be pauses between the two addressing.
the discussion.
speakers.

Treat video conferencing as


an audio–visual medium of
relaxed business and social
communication connecting
people in different
locations.
Guidelines for Effective Oral Communication
Oral communication should provide a platform for fair and candid exchange of ideas. The
communicator should keep in mind the following tips and guidelines:

• Think about • Use simple


• Consider the
the interest level of the • Be sincere. language and familiar
objective.
receiver. words.

• Avoid
• Be brief and • Assume
vagueness and • Give full facts.
precise. nothing.
generalities.

• Include some
information that is
• Use polite • Eliminate • Allow time to
interesting and
words and tone. insulting implications. respond
pleasing to the
recipient.
Barriers to Effective Oral Communication
● The foremost barrier to oral communication is poor listening. Listening
is a psychological act affected by several factors, such as the speaker’s
status, the listener’s receptivity and retention, language barriers, and
so on.
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