QS Website Design L1 L2

Website Design
(Level 1 - Level 2)
Qualification Specification: Website Design
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This qualification specification covers the following qualifications:
Qualification Qualification Title

Number
603/6533/X Gateway Qualifications Level 1 Award in Website Design
603/6540/7 Gateway Qualifications Level 2 Award in Website Design and
Development
Version and date Change detail Section/Page

Reference
1.0 (Sep 2020) n/a n/a
1.1 (Feb 2023) Age guidance added, address removed and Page 9 & 22
back cover changed
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About this qualification specification
This qualification specification is intended for tutors, internal quality assurers, centre quality
managers and other staff within Gateway Qualifications recognised centres and/or
prospective centres.
It sets out what is required of the learner in order to achieve the qualifications. It also
contains information specific to managing and delivering the qualifications including specific
quality assurance requirements.
The guide should be read in conjunction with the Gateway Qualifications Centre Handbook
and other publications available on the website which contain more detailed guidance on
assessment and quality assurance practice.
In order to offer these qualifications you must be a Gateway Qualifications recognised centre
and be approved to offer the qualifications.
If your centre is not yet recognised, please contact our Development Team to discuss
becoming a Gateway Qualifications Recognised Centre:
Telephone: 01206 911211

Email: [email protected]
Website: https://www.gatewayqualifications.org.uk/advice-guidance/delivering-our-
qualifications/become-recognised-centre/
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Contents
1. Qualification Information ................................................................................................ 7
1.1 About the qualifications ............................................................................................. 7
1.2 Purpose..................................................................................................................... 7
1.3 Funding ..................................................................................................................... 7
1.4 Geographical coverage ............................................................................................. 8
1.5 Progression opportunities ......................................................................................... 8
1.6 Equality, diversity and inclusion ................................................................................ 8
2. Learner Entry Requirements .......................................................................................... 9
2.1 Key information ......................................................................................................... 9
2.2 Access to qualifications for learners with disabilities or specific needs .................... 9
2.3 Recruiting learners with integrity ............................................................................... 9
3. Qualification Details ......................................................................................................... 10
3.1 Achievement methodology ...................................................................................... 10
3.2 Qualification size ..................................................................................................... 10
3.3 Qualification structure ............................................................................................. 11
Gateway Qualifications Level 1 Award in Website Design ............................................. 11
Gateway Qualifications Level 2 Award in Website Design and Development ................ 11
3.4 Recognition of prior learning ................................................................................... 12
3.5 Links to other qualifications ..................................................................................... 12
4 Assessment ................................................................................................................... 13
4.1 Assessment overview ............................................................................................. 13
4.2 Assessment format ................................................................................................. 13
4.3 Assessment language ............................................................................................. 13
4.4 Support materials and resources ............................................................................ 13
4.5 Access Arrangements, Reasonable Adjustments and Special Considerations ...... 13
5 Centre Recognition and Qualification Approval ........................................................ 16
5.1 Centre Recognition ................................................................................................. 16
5.2 Centre requirements ............................................................................................... 16
5.3 Qualification-specific staffing requirements ............................................................ 16
6 Quality Assurance......................................................................................................... 18
6.1 Internal Quality Assurance ...................................................................................... 19
6.2 Quality assuring centre marking ............................................................................. 20
6.3 Malpractice.............................................................................................................. 20
6.4 Additional quality assurance requirements ............................................................. 20
7 Learner Registration and Results ................................................................................ 21
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7.1 Registration ............................................................................................................. 21

7.2 Awarding ................................................................................................................. 21
7.3 Issuing results ......................................................................................................... 21
7.4 Appeals ................................................................................................................... 21
7.5 Enquiries ................................................................................................................. 21
8 What to do next ............................................................................................................. 22
9 Gateway Qualifications................................................................................................. 22
10 Appendices – Unit Details ............................................................................................ 23
Website Design .............................................................................................................. 23
Website Design and Development ................................................................................. 25
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1. Qualification Information
1.1 About the qualifications
The qualifications have been approved by the Office of Qualifications and Examinations
Regulation (Ofqual) that regulates qualifications, examinations and assessments in England
and Qualifications Wales, the regulator of non-degree qualifications and the qualifications
system in Wales.
This single unit qualification is designed for learners to learn how to create a simple website
using tools and techniques to add functionality, navigation buttons and hyperlinks. Learners
will also develop skills in planning and designing a website and once complete they will
review the finished website and make suggestions for improvement. While they can easily be
offered as stand-alone bite-sized awards, the new qualifications could also be usefully
combined with other units or qualifications into meaningful packages of learning.
The single unit within each qualification is also included within Digital and IT Skills
qualifications.
1.2 Purpose
The qualification purpose is to:

• prepare learners to progress to a qualification in the same sector or a related area at
a higher level or requiring more specific knowledge, skills and understanding
• prepare learners for employment in the sector or a related sector.
1.3 Funding
For information on potential sources of funding in England please visit the Education and
Skills Funding Agency:
https://www.gov.uk/government/organisations/education-and-skills-funding-agency
https://www.gov.uk/government/collections/qualifications-approved-for-public-funding
https://hub.fasst.org.uk/Pages/default.aspx
For information regarding potential sources of funding in Wales please visit Qualification
Wales:
https://www.qualificationswales.org/
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1.4 Geographical coverage
These qualifications are approved by Ofqual to be offered in England and by Qualification

Wales to be delivered in Wales.
If a centre based outside England or Wales would like to offer these qualifications, they
should make an enquiry to Gateway Qualifications. The qualifications are not available for
delivery in Northern Ireland.
1.5 Progression opportunities
This qualification is designed to enable progression into further learning at the same level
(e.g. from an award to a certificate in Digital and IT Skills) or to further learning at a higher
level.
1.6 Equality, diversity and inclusion
It is Gateway Qualifications’ aim that there shall be equal opportunities within this
organisation and in all the services it provides and within its recognised centres and via the
services they provide and so meet the organisation’s legal responsibilities to prevent
discrimination.
In particular it is the organisation’s intention that there should be no discrimination on the

grounds of a protected characteristic including age, disability, gender assignment, marriage
and civil partnership, pregnancy and maternity, race, religion and belief, sex, sexual
orientation. It is acknowledged that this is not an exhaustive list.
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2. Learner Entry Requirements

2.1 Key information
Qualification Titles Gateway Qualifications Level 1 Award in Website

Design
Gateway Qualifications Level 2 Award in Website
Design and Development
Age Pre-16, 16-18, 19+
Whilst some of our qualifications are regulated for pre
16 learners our minimum age is 14.
Prior qualifications or There are no prior qualification requirements for these
units qualifications.
Prior skills/knowledge/ There are no prior skills, knowledge or understanding
understanding requirements for these qualifications.
Restrictions There are no restrictions to entry for these qualifications.
Additional There are no additional rules or guidance regarding learner
requirements/guidance entry requirements.
2.2 Access to qualifications for learners with disabilities or

specific needs
1. Gateway Qualifications and recognised centres have a responsibility to ensure that the
process of assessment is robust and fair and allows the learner to show what they know
and can do without compromising the assessment criteria.
2. Gateway Qualification has a duty to permit a reasonable adjustment where an

assessment arrangement would put a disabled person at a substantial disadvantage in
comparison to someone who is not disabled. Please refer to Section 4.5 Access
Arrangement, Reasonable Adjustments and Special Considerations for further details.
2.3 Recruiting learners with integrity
Centres must recruit learners with integrity. They must ensure that learners have the correct
information and advice on their selected qualification and that the qualification will meet their
needs.
Centres must assess each potential learner and make justifiable and professional
judgements about their potential to successfully complete the assessment and achieve the
qualification. Such an assessment must identify, where appropriate, the support that will be
made available to the learner to facilitate access to the qualification.
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3. Qualification Details
3.1 Achievement methodology
The qualification will be awarded to learners who successfully achieve an approved
combination of units through a Portfolio of Evidence that has been successfully verified and
monitored through Gateway Qualifications’ Quality Assurance process. Achievement is
therefore determined by successful completion of unit assessment with no further
requirement for additional/summative assessment.
3.2 Qualification size
Qualification Title Total Guided Credit

Qualification Learning Value
Time
Gateway Qualifications Level 1 Award in Website 60 48 6
Design
Gateway Qualifications Level 2 Award in Website 60 48 6
Total Qualification Time is the number of notional hours which represents an estimate of
the total amount of time that could be reasonably expected to be required for a Learner to
achieve and demonstrate the achievement of the level of attainment necessary for the award
of the qualification.
Total Qualification Time is comprised of the following two elements:
• the number of hours which an awarding organisation has assigned to a qualification for
Guided Learning, and
• an estimate of the number of hours a Learner will reasonably be likely to spend in

preparation, study or any other form of participation in education or training, including
assessment, which takes place by – but, unlike Guided Learning, not under the
Immediate Guidance or Supervision of – a lecturer, supervisor, tutor or other appropriate
provider of education or training.
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3.3 Qualification structure
The qualification requirements are provided below.
The knowledge, skills and understanding that will be assessed as part of the qualification are
set out within unit specifications. Unit contents, including the learning outcomes and
associated assessment criteria, are published on the Gateway Qualifications website and are
also available to download from the qualification library in the online system Prism.
For information on Recognition of Prior Learning/Exempt and Equivalent units please see
section 3.4 Recognition of Prior Learning (RPL)
Gateway Qualifications Level 1 Award in Website Design
Learners must achieve the single mandatory unit.
Mandatory (M)
Unit Title Level Credit GLH

Number Value
A/618/3668 Website Design 1 6 48
Gateway Qualifications Level 2 Award in Website Design and

Development
Learners must achieve the single mandatory unit.
Mandatory (M)
Unit Title Level Credit GLH

Number Value
M/618/3697 Website Design and Development 2 6 48
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3.4 Recognition of prior learning
Recognition of Prior Learning (RPL) provides learners and Centres with an alternative
assessment method by which a learner’s previous achievements can meet the assessment
requirements for a unit/qualification through the knowledge, understanding or skills that they
already possess and so, do not need to develop these through a course of learning.
It enables the recognition of achievement from a range of activities using any valid
assessment methodology. Provided that the assessment requirements of a given unit or
qualification have been met, the use of RPL is acceptable to contribute to a unit, units, or a
whole qualification according to the RPL criteria for a given qualification.
Qualification Qualification Title RPL

Number Permitted
603/6533/X Gateway Qualifications Level 1 Award in Website No
Design
603/6540/7 Gateway Qualifications Level 2 Award in Website No
The process of Recognition for Prior Learning is not applicable to these qualifications.
3.5 Links to other qualifications
These qualifications form part of the Gateway Qualifications’ qualifications in Digital and IT
Skills.
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4 Assessment
4.1 Assessment overview
The assessments must be entirely the learners’ own unaided work.
Should a learner not achieve the required standard to pass an assessment, further teaching
and learning should take place before attempting the assessment again.
4.2 Assessment format
The method of assessment for the qualifications is through a portfolio of evidence.
4.3 Assessment language
The qualifications are assessed in English only.
4.4 Support materials and resources
In addition to this qualification specification, the following resources are available on the
Gateway Qualifications website:
• Centre Handbook
4.5 Access Arrangements, Reasonable Adjustments and Special

Considerations
Gateway Qualifications and recognised centres have a responsibility to ensure that the
process of assessment is robust and fair and allows the learner to show what they know and
can do without compromising the assessment criteria. Gateway Qualifications understands
its requirement as an awarding organisation to make reasonable adjustments where a
learner, who is disabled within the meaning of the Equality Act 2010, would be at a
substantial disadvantage in comparison to someone who is not disabled.
Gateway Qualifications has identified reasonable adjustments permissible as detailed below.

A reasonable adjustment is unique to an individual and therefore may not be included in the
list of available access arrangements.
Centres do not need to apply to Gateway Qualifications for approval of reasonable

adjustments unless adaptation of externally set assessments is required.
Learners can have access to all forms of equipment, software and practical assistance, such
as a reader or a scribe that reflect their normal way of working within the centre. However,
such adjustments must not affect the reliability or validity of assessment outcomes or give
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the candidate an assessment advantage over other candidates undertaking the same or
similar assessments.
The following adaptations are examples of what may be considered for the purposes of
facilitating access, as long as they do not impact on any competence standards being tested:
• adapting assessment materials;

• adaptation of the physical environment for access purposes;
• adaptation to equipment;
• assessment material in an enlarged format or Braille;
• assessment material on coloured paper or in audio format;
• British Sign Language (BSL);
• changing or adapting the assessment method;
• changing usual assessment arrangements;
• extra time, e.g. assignment extensions;
• language modified assessment material;
• practical assistant;
• prompter;
• providing assistance during assessment;
• reader;
• scribe;
• transcript;
• use of assistive software;
• using assistive technology;
• use of CCTV, coloured overlays, low vision aids;
• use of a different assessment location;
• use of ICT/responses using electronic devices.
It is important to note that not all the adjustments (as above) will be reasonable, permissible
or practical in particular situations. The learner may not need, nor be allowed the same
adjustment for all assessments.
Learners should be fully involved in any decisions about adjustments/adaptations. This will
ensure that individual needs can be met, whilst still bearing in mind the specified assessment
criteria for a particular qualification.
All reasonable adjustments made by the centre must be recorded on the Gateway
Qualifications’ Reasonable Adjustments Form and should be made available to Gateway
Qualifications upon request. Guidance on the process for applying for formal adjustments
can be found on the Forms and Guidance page of Gateway Qualifications’ website.
All adjustments to assessment/s must be authorised by the centre’s named Quality

Assurance nominee or a member of staff with delegated authority where a centre is
permitted to make reasonable adjustments, i.e. for internally marked assessments.
Centres should keep records of adjustments they have permitted and those they have
requested from Gateway Qualifications. These records should normally be kept for 3 years
following the assessment to which they apply.
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It is recommended that centres nominate members of staff to take responsibility for

demonstrating the implementation and recording of adjustments to assessments for
monitoring by Gateway Qualifications or the regulatory authorities.
Special Considerations
Requests for special consideration should be submitted as soon as possible. Please refer to
the Reasonable Adjustments and Special Consideration Policy.
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5 Centre Recognition and Qualification Approval

5.1 Centre Recognition
Both centre recognition and qualification approval must be gained before centres are
permitted to deliver these qualifications.
Guidance on the centre recognition and qualification approval processes is available on the
website: https://www.gatewayqualifications.org.uk/advice-guidance/help-admin-tasks/centre-
recognition/
5.2 Centre requirements
Centres must ensure that they have the appropriate resources in place when delivering
performance units from vocational areas.
In the delivery of qualification and units to pre-16 learners centres are required to exercise
due diligence in respect of the following:
- the learner’s needs and access to information and advice about the units offered and
how the course of learning will meet their needs;
- the learner’s present capacity to undertake the tasks set by tutors, and tutors
understanding of how particular tasks accord with the assessment criteria for the unit;
- tutors should be fully conversant with the qualification and unit specification/s offered
to learners, where clarification is required the centre should consult with the assigned
External Quality Assurer for further advice and guidance in the delivery of units and
refer to the Centre Handbook and Reasonable Adjustment and Special Consideration
policy and guidance.
- centres will be required to have appropriate and up to date risk assessments and
ensure that appropriate support and supervision is provided; appropriate subject
specialist knowledge should be consulted where the possibility of harm to learners is
identified; this will be monitored through Gateway Qualifications’ quality assurance
process.
- the centre contact for the unit/qualification being delivered must ensure that all
procedures relating to the delivery of the unit/qualification operate effectively in the
centre.
5.3 Qualification-specific staffing requirements
For Level 1 qualifications:
Please refer to the Staffing Requirements - Qualification Specific Roles section within the
online centre handbook for tutor/assessor/IQA requirements:
https://www.gatewayqualifications.org.uk/advice-guidance/delivering-our-
qualifications/centre-handbook/quality-compliance/
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Internal Quality Assurers in addition to being Tutor/Assessors will have knowledge and
experience of carrying out internal quality assurance/verification and will hold a recognised
internal quality assurance/verification or be working towards one, examples as follows;
• D34 qualification
• V1 qualification
• Internal Verify Award
• Internal Verification of Credit Based Learning: Continuing Professional Development
for Practitioners Award
• Level 4 Award in the Internal Quality Assurance of Assessment Processes and
Practice
• Level 4 Certificate in Leading the Internal Quality Assurance of Assessment
Processes and Practice
• L4 TAQA
For Level 2 qualifications:
Tutor/Assessors must be fully qualified and experienced in the subject area in which they are
delivering, details of which must be provided to Gateway Qualifications as part of the
Qualification Approval application.
Internal Quality Assurers in addition to being Tutor/Assessors will have knowledge and
experience of carrying out internal quality assurance/verification and will hold a recognised
internal quality assurance/verification or be working towards one, examples as follows;
• D34 qualification
• V1 qualification
• Internal Verify Award
• Internal Verification of Credit Based Learning: Continuing Professional Development
for Practitioners Award
• Level 4 Award in the Internal Quality Assurance of Assessment Processes and
Practice
• Level 4 Certificate in Leading the Internal Quality Assurance of Assessment
Processes and Practice
• L4 TAQA
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6 Quality Assurance
Centres should refer to the online Centre Handbook for further guidance.
The quality assurance process for these qualifications is through risk-based external quality
assurance monitoring through reviews of centres’ internal quality assurance systems against
key quality standards and sampling of assessment decisions and internal quality assurance
activity to ensure that qualification standards are maintained.
Centre monitoring is undertaken by an External Quality Assurer (EQA) allocated to the

centre. The EQA plays a critical role in the Gateway Qualifications approach to centre
assessment standards scrutiny as they are responsible for:
• carrying out an annual compliance visit

• validating the centre’s procedures for delivery of qualifications and assessment
• completing reports for each visit with clear action points where needed
• risk rating centres on the above.
The EQA carries out an initial risk assessment at the centre recognition stage and then
annually on an on-going basis using Gateway Qualifications’ risk assessment criteria, and
gives a high/medium/low risk rating in each of the following categories:
• centre resourcing and arrangements: this includes consideration of centre staffing,

induction and training, policies and compliance with our centre agreement
• internal assessment and delivery: including reference to staff knowledge and skills,
understanding of requirements, and appropriateness of delivery arrangements; also,
delivery of external assessments including invigilation, conduct of assessments and
confidentiality (where appropriate)
• internal quality assurance: covering IQA procedures, whether staff are appropriately
trained, and standardisation arrangements in place
• learner experience: that embraces appropriateness of initial assessment and learners
being on the correct programme, learner induction and course support.
EQAs arrange quality monitoring visits to all recognised centres. These visits:
• monitor the centre’s compliance with the centre recognition terms and conditions by
reviewing programme documentation and meeting managers and centre staff
• identify any staff development needs
• ensure that all procedures are being complied with, through an audit trail, and make
sure that the award of certificates of completion to learners is secure.
EQAs contact the centre in advance of a visit, however Gateway Qualifications reserves the
right to undertake unannounced visits including during assessment times.
EQAs will request information from the centre in advance of a planned visit to help inform the
evidence to be reviewed during the visit. Centres are obliged to comply with any requests for
access to premises, people and records for the purposes of the monitoring visit. If a centre
fails to provide access, then Gateway Qualifications will take appropriate action.
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Once a visit date has been agreed, the centre should ensure that the appropriate members
of staff attend the meeting, all requested documentation is provided and access to
qualification, learner and staff records is available.
If a centre cancels a pre-arranged monitoring visit at short notice the EQA must be satisfied
that there was a legitimate reason for the cancellation. If this cannot be established,
Gateway Qualifications reserves the right to withhold certification claims until a monitoring
visit is completed.
Following the visit, the EQA completes a monitoring report which will be sent to the centre for
reference afterwards.
The frequency of the quality monitoring visits will be determined by the volume of learner
registrations and the actions arising from previous monitoring activity.
Centres found in breach of these procedures may be subject to sanctions by Gateway
Qualifications. Please refer to the Gateway Qualifications Sanctions Policy.
If a centre cancels a pre-arranged monitoring visit at short notice the EQA must be satisfied
that there was a legitimate reason for the cancellation. If this cannot be established,
Gateway Qualifications reserves the right to withhold certification claims until a monitoring
visit is completed.
Following the visit, the EQA completes a monitoring report which will be sent to the centre for
reference afterwards.
The frequency of the quality monitoring visits will be determined by the volume of learner
registrations and the actions arising from previous monitoring activity.
Centres found in breach of these procedures may be subject to sanctions by Gateway
Qualifications. Please refer to the Gateway Qualifications Sanctions Policy.
6.1 Internal Quality Assurance
As the assessments are tutor marked the centre must operate an internal quality assurance
process. This ensures that qualification standards are being applied consistently within a
centre through training, standardisation, sampling of marking and feedback. A centre’s
internal quality assurance process is led by the Internal Quality Assurer (IQA) who is
responsible for ensuring that all tutors are marking assessments in line with the standards
set by Gateway Qualifications.
Internal Standardisation
Internal standardisation is a collaborative process by which tutors within a centre consider
work that they have marked and, using pre-determined criteria, reach a common agreement
on standards as being typical of work at a particular level by comparing samples and
providing peer evaluation.
Standardisation will be facilitated by the Centre’s IQA and should include all those involved in
marking assessments. Centre standardisation events should be held at regular intervals and
to a schedule which reflects delivery patterns and supports the marking of live assessments.
Centres will be required to keep records of each internal standardisation event including the
date, attendees and notes on any outcomes and actions. Centres will be required to store
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these reports securely for three years and Gateway Qualifications may ask to see these
records as part of the centre quality assurance and monitoring activities.
6.2 Quality assuring centre marking
Once the internal quality assurance process is complete, an EQA will be allocated to a centre
to sample the centre marking.
The sample selected is based on the number of learners and the centre’s risk rating, derived
from centre monitoring.
Evidence of the inconsistent marking and actions taken informs the centre’s risk rating and
this information will be taken into account with the sampling of future assessments, for
example, leading to an increase in sampling size.
6.3 Malpractice
Malpractice is any deliberate activity, neglect, default or other practice that compromises the
integrity of the internal and external assessment process, and/or the validity of certificates. It
covers any deliberate actions, neglect, default or other practice that compromises, or could
compromise:
• the assessment process

• the integrity of a regulated qualification
• the validity of a result or certificate
• the reputation and credibility of Gateway Qualifications
• the qualification to the public at large.
Centre staff should be familiar with the contents of Gateway Qualifications Malpractice and
Maladministration Policy:
https://www.gatewayqualifications.org.uk/wp-content/uploads/2017/10/Malpractice-and-
Maladministration-Policy.pdf
6.4 Additional quality assurance requirements
There are no additional internal/external quality assurance requirements for these

qualifications.
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7 Learner Registration and Results

7.1 Registration
Centres will register learners via the Gateway Qualifications’ online registration portal.
Learner registration guidance is available on our website,
https://www.gatewayqualifications.org.uk/advice-guidance/help-admin-tasks/registering-
learners/.
7.2 Awarding
The qualifications will be awarded as Pass or Fail. Learners must pass the assessment to
be awarded a Pass.
7.3 Issuing results
Results for learners who do not reach the minimum standard for a pass will be recorded as
fail.
7.4 Appeals
Centres must have internal appeal arrangements which learners can access if they wish to
appeal against a decision taken by Centres, which will include a named contact at the
Centre. These arrangements have to be transparent and accessible in order that appeals
from learners can be received, considered and resolved fairly.
Please refer to the Gateway Qualifications’ Appeals policy:
https://www.gatewayqualifications.org.uk/wp-content/uploads/2017/09/Appeals-Policy.pdf
7.5 Enquiries
Enquiries about assessment decisions should be made once the centre has followed its
internal enquiries and appeal procedures.
Contact details are available on our website:

https://www.gatewayqualifications.org.uk/contact-us/
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8 What to do next
For existing centres please contact your named Development Manager or Development
Officer.
Tel: 01206 911211
Email: [email protected]
9 Gateway Qualifications
Gateway Qualifications, a not for profit registered charity, is an Awarding Organisation based
in Colchester.
We work with learning providers and industry experts to design and develop qualifications
that benefit the learner and the employer.
We support flexible, responsive and quality assured learning opportunities whether it’s in the
classroom, at work, in the community or through distance learning.
We are recognised by Ofqual, to design, develop and submit qualifications to the Regulated
Qualifications Framework (RQF) and Qualification Wales to offer regulated qualifications in
Wales.
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10 Appendices – Unit Details
Website Design
Unit Number: A/618/3668
Level: Level 1
Credit Value: 6
GLH: 48
Unit Aim: Learners will learn how to create a simple website using
tools and techniques to add functionality, navigation buttons
and hyperlinks. Learners will also develop skills in planning
and designing a website and once complete they will review
the finished website and make suggestions for improvement.
Assessment Guidance: N/A
Grading Guidance: N/A
This unit has 4 learning outcomes.
LEARNING OUTCOMES ASSESSMENT CRITERIA
The learner will: The learner can:
1 Know the uses and features of 1.1 Identify the purpose and features of
websites. websites.
1.2 Identify how the features of websites
can improve the user experience.
AC 1.1
• Purpose: includes the objectives of the website and audience type, used to present
information through a series of HTML web pages, for example, a website could be
used to promote an event, to advertise or to provide information for a business or
charity, information includes text, graphics, video or other digital assets.
• Uses: presenting information, browsing and searching for real-time information,
improving productivity (collaborative working), media sharing (e.g. listen to live radio,
watch films) online shopping and banking), education and training (e.g. libraries, online
learning, assessments), downloading information.
• Features: hyperlinks, action buttons, hot spots, templates, email links, registration and
logins, forms (user input and feedback), accessibility, e.g. text to speech, e-commerce
facilities, online forums, aesthetics, e.g. colours, layout, graphics/video/animation,
audio, text, styles.
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AC 1.2
• Inserting digital assets to make it more interactive (but using them wisely), using
whitespace and applying consistent layout, navigation and themes make it more
aesthetically appealing/engaging, using forms allow users to leave feedback etc.
2 Be able to design a website for 2.1 Produce an outline design for a website.
an audience and purpose.
• Design should include: site structure or sitemap for a 4-5 page website, showing
navigation (how each webpage links together), screen layout design for each webpage,
using wireframe and including, e.g. images, buttons text, font, colour and navigation,
annotations and/or a description about how the design meets audience and purpose,
sources tables identifying digital assets to be included, (also include details of any
ready-made assets), test plan to test functionality, usability etc.
3 Be able to create a website. 3.1 Collect and prepare assets and content.
3.2 Use tools and techniques to create a
website.
• Software tools available: HTML editor, WYSIWYG, or text editors, web page structure,
e.g. header, main content and footer, page navigation, e.g. jump-to-top link or text links
at the top and bottom of the page or to move to the previous page and a location-
based breadcrumb trail, linking web pages with hyperlinks, common HTML tags, e.g.
<img>, <a>, <p>, embedding and editing readymade assets, formatting information,
including text (e.g. font style, size, emboldened, bullets and colour), numbers, columns,
images, and graphic, interactive components, including hotspots, buttons, rollover
images, editing techniques appropriate to the type of asset, e.g. copy, cut, paste, crop,
and position, manage files and assets, e.g. resizing graphics and images, file size
reduction, check content, e.g. spell check, grammar check, proof read, print preview,
store and retrieve files, e.g. create, name, open, save, save as.
4 Be able to test and review a 4.1 Test the website.

website. 4.2 Identify how the website meets
requirements and make
recommendations for further
improvements.
AC 4.1:
• Test the website for functionality, quality and usability to assess effectiveness, content,
presentation, interaction, usability, performance and purpose, make improvements
and/or refinements in response to testing.
AC 4.2:
• Review the finished website in relation to: fitness for purpose, audience/user
requirements, functionality, user experience.
• Learner should include reflections on how well they worked (strengths and areas for
development), taking into account user feedback, own self-assessment, feedback from
others (peers, tutors).
• Suggested improvements to own work: more efficient or effective ways of working,
develop own digital skills in web design/development, graphics, etc).
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Website Design and Development
Unit Number: M/618/3697
Level: Level 2
Credit Value: 6
GLH: 48
Unit Aim: Learners will investigate website design and plan, design
and create their own website in response to a client brief..
They will test and refine the website against the client brief
and review their own performance.
Assessment Guidance: N/A
Grading Guidance: N/A
This unit has 5 learning outcomes.
LEARNING OUTCOMES ASSESSMENT CRITERIA
The learner will: The learner can:
1 Understand website fundamentals. 1.1 Describe different types of

websites and their key features.
1.2 Explain how and why different
principles are used in the design
of a website.
• Types: information based, entertainment, advertising, promotional, educational,
commercial, product based, service based.
• Features: Domains, hosting, content, target audience, functionality, cookies, legal
issues, security issues, accessibility.
• Principles: Purpose, usability, typography, colours, white space, page layout,
navigation, responsive web design.
• Technologies and tools: HTML, CSS, JavaScript, Web 2.0, FTP, validation tools,
google analytics, search engine optimisation.
2 Be able to design a website for 2.1 Present a design proposal for a

an audience and purpose. website.
Design proposals: client requirements, content, target audience, functionality, budget,
deadlines, professionalism.
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3 Be able to produce 3.1 Produce planning documentation

planning documentation for a website for a website.
in response to a client brief.
Planning: importance of planning, ideas generation, mind maps, sketches, layout,
storyboarding, moodboards, sitemap, file structure, navigation, content, colour, style,
typography, time management, technical considerations.
4 Be able to create a website. 4.1 Create a website in line with

design proposal and planning
documentation.
4.2 Publish a website to a web
server.
• Asset sourcing: sourcing/creating/editing assets, images, animation, audio, video,
interactive elements, creative commons, copyright.
• Production: software, HTML, CSS, JavaScript, document object model, tags, elements,
attributes, layout techniques, formatting content, navigation, hyperlinks, images,
rollover images, embedding, forms, cross browser compatibility, responsive web
design, W3C standards.
• Publishing: file management, uploading, file transfer protocol.
5 Be able to test, review and refine 5.1 Create a test plan to test the
a website for functionality and usability. website, making refinements
where necessary.
5.2 Collect and present feedback on
website.
5.3 Explain how the website meets
the client brief and how own
performance could be
developed.
• Testing: test plans, user testing, broken hyperlinks, cross browser compatibility,
responsive web design, validation.
• Learners should review the website against the client brief and obtain feedback on the
quality of finished product and its fitness for purpose, the review should identify
positives and negatives relating to the website, rather than the creation process.
• Learner should include reflections on the website (strengths and areas for
development), taking into account user feedback, own self- assessment, feedback from
others (peers, tutors), user experience, analysing feedback, identifying areas of
improvement.
• Suggested improvements to own work: more efficient or effective ways of working,
ways to improve the design, develop own digital skills, planning, production, time
management, etc.
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Website Design

This qualification specification covers the following qualifications:

Qualification Qualification Title

Version and date Change detail Section/Page

About this qualification specification

Telephone: 01206 911211

7.1 Registration ............................................................................................................. 21

The qualification purpose is to:

1.4 Geographical coverage

These qualifications are approved by Ofqual to be offered in England and by Qualification

1.5 Progression opportunities

1.6 Equality, diversity and inclusion

In particular it is the organisation’s intention that there should be no discrimination on the

2. Learner Entry Requirements

Qualification Titles Gateway Qualifications Level 1 Award in Website

2.2 Access to qualifications for learners with disabilities or

2. Gateway Qualification has a duty to permit a reasonable adjustment where an

2.3 Recruiting learners with integrity

3.2 Qualification size

Qualification Title Total Guided Credit

Total Qualification Time is comprised of the following two elements:

• an estimate of the number of hours a Learner will reasonably be likely to spend in

3.3 Qualification structure

The qualification requirements are provided below.

Gateway Qualifications Level 1 Award in Website Design

Learners must achieve the single mandatory unit.

Unit Title Level Credit GLH

Gateway Qualifications Level 2 Award in Website Design and

Learners must achieve the single mandatory unit.

Unit Title Level Credit GLH

3.4 Recognition of prior learning

Qualification Qualification Title RPL

3.5 Links to other qualifications

The assessments must be entirely the learners’ own unaided work.

4.2 Assessment format

The method of assessment for the qualifications is through a portfolio of evidence.

4.3 Assessment language

The qualifications are assessed in English only.

4.4 Support materials and resources

4.5 Access Arrangements, Reasonable Adjustments and Special

Gateway Qualifications has identified reasonable adjustments permissible as detailed below.

Centres do not need to apply to Gateway Qualifications for approval of reasonable

• adapting assessment materials;

All adjustments to assessment/s must be authorised by the centre’s named Quality

It is recommended that centres nominate members of staff to take responsibility for

5 Centre Recognition and Qualification Approval

5.2 Centre requirements

5.3 Qualification-specific staffing requirements

For Level 1 qualifications:

For Level 2 qualifications:

Centre monitoring is undertaken by an External Quality Assurer (EQA) allocated to the

• carrying out an annual compliance visit

• centre resourcing and arrangements: this includes consideration of centre staffing,

6.1 Internal Quality Assurance

6.2 Quality assuring centre marking

• the assessment process

6.4 Additional quality assurance requirements

There are no additional internal/external quality assurance requirements for these

7 Learner Registration and Results