MS6UK47O Managing Small and Medium

Enterprises
Table of Contents
Introduction............................................................................................................................................3

Main Body..............................................................................................................................................3

Nature of the Entrepreneurs.............................................................................................................3

SME Start-up Process........................................................................................................................4

Business Concept and Competitive Advantage...............................................................................4

Current Level of Demand.................................................................................................................5

Growth and Development of Business.............................................................................................6

Challenges of Managing the Business..............................................................................................6

Conclusion..............................................................................................................................................8

References...............................................................................................................................................9
Introduction
Beverley Jayne Dixon, Andrew Wall, and Graham Hodgson founded the Verdant Leisure
Limited Company in 2010. Now, the corporation manages vacation parks in Scotland and the
North of England. It belongs to the traveller lodging sector and has its headquarters in
Lancaster, United Kingdom. About 336 employee work for the firm in the UK; 44% of them
are men and 56% are women. Ten per cent of its workforce is over thirty-five years old, and
their average age is 39. The firm specializes in providing lodging for travellers as well as
food and accommodation services as well as tourist camps, cabins, cottages and courts. The
purpose of this study is to provide the research results of Verdant Leisure Limited (Emerson
Ramos Cordeiro et al., 2023). This report describes the characteristics of an entrepreneur, the
process of starting a business, the idea behind the venture and its edge over competitors, the
state of demand at the moment, the competitive landscape and the expansion and success of
the company thus far. It will also discuss the difficulties in overseeing Verdant Leisure
Limited and evaluate its present plan for expansion and improvement. It will also highlight
the relevant government assistance programs that the company may be eligible for. It will
also offer information on how far the business has progressed in creating social sustainability
objectives.

Main Body

Nature of the Entrepreneurs

The Verdant Leisure Company Limited was established by three businessmen from Northern
England and Scotland who are Graham Hodgson, Andrew Wall and Beverley Jayne Dixon.
The company owners are sufficiently creative to have developed the idea for Verdant Leisure.
Their outstanding professionalism in dealings with both clients and employees has enhanced
the company's good culture. Another advantage of professionalism is that it has enabled them
to attain their objectives through effective organisation. These entrepreneurs are also skilled
at organising (Ratten, 2020). Planning is the process of outlining strategies in advance to
ensure that actions are carried out correctly. Owners that are lush have a high degree of risk
taking. They persist in taking risks with their investments in the company in spite of notable
obstacles like the Covid-19 outbreak and other Brexit related issues. Their ability to interact
with a variety of domestic and international clients demonstrates their strong social abilities.
By taking care not to contaminate their surroundings, they show respect for both the
communities in which they operate and their staff.

SME Start-up Process

Each trade begins as a thought which must be transformed into action. The start-up handle may be a
procedural cycle for a start-up that can be considered total when the trade is completely effective in
creating its financial exercises. For Verdant Recreation, the business people begun by composing a
commerce arrange in 2010 where they characterized their special commerce and distinguished their
target advertise. Furthermore, they had to choose their business name and symbol for the company.
Here, the business people guarantee that they don't chance being sued for trademark encroachment.
They apply and register for trademarks carefully since they cannot be permitted to change once they
have completed the method (Dvorský et al., 2021). Thirdly, the business people choose on the trade
structure where it'll be decided if it will be a sole proprietorship, restricted company, organisation or
controlled obligation association. For Verdant Relaxation company, the restricted trade company
where the proprietors are lawfully capable for their obligations but as it were to the degree of the
amount they contributed in. Fourth, business people enrol for HM Income and Traditions (HMRC),
which is responsible for collecting, paying, regulating, and executing charges. Fifth, the business
visionaries ought to set up a charging framework that's HMRC's activity to make charge advanced. At
last, the business people require to sort out legitimate issues that they may not consider, which leads
to commerce disappointment.

Business Concept and Competitive Advantage

A trade concept clearly characterises a new trade thought for a trade. It may be beginning another firm
or just creating other merchandise for the buyers within the advertise. Competitive advantage is the
capacity picked up through resources and traits to perform at a better level than other associations
within the same industry or advertise a company is depicted to have a competitive advantage when it
is utilising a esteem making procedure which isn't at the same time utilised by competitors.

Firms acquire competitive advantage advertising clients more noteworthy and way better esteem than
others, lower costs and higher quality items and administrations. The esteem suggestion is basic when
attempting to get it competitive advantage (Farida and Setiawan, 2022). When the suggestion is
compelling, it can lead to competitive advantage in either the benefit or item. There are two ways in
which an organisation can accomplish competitive advantage to acquire advantage. Taken a toll
advantage is depicted as when the firm is giving comparable products and administrations as its
competitors but at the same time causing lesser costs in generation. Separation advantage is when a
company conveys way better items and administrations to clients as compared to its competitors.
Verdant recreation company has built up distinctive ways in which it outsmarts its competitors. The
primary way is that they offer long term remains. Individuals who are looking for a put to remain for
an amplified period are likely to select Verdant Recreation. Lodgings are not comfortable for people
who want to remain for more than a week. Most of them don't have vitals utilized for settlement such
as kitchens and laundry. On Verdant, the have profits such to guests who are leasing rooms. Moment,
most of Verdant's competitors often centre advertising their administrations where the number of
travellers is tall like in London where many people visit. They require expansive markets to legitimize
the costs of building costly buildings. They shy absent from rustic regions that don't draw in a parcel
of individuals (Ali and Anwar, 2021). The advantage to Verdant Relaxation since there are few
competitors in non urban zones, Verdant offers postings of whole homes and rooms in provincial
zone.

Current Level of Demand

Request could be a customer's wanting to buy products and administrations and their readiness to pay
the cost for person products and administrations. Since the parks revived after the coronavirus
pandemic-related limitation facilitated, Verdant Relaxation company has recorded numerous guests
and owners visiting them. Staff individuals are energized to require their yearly take off each quarter
to have satisfactory breaks since they are continuously active. The competitive environment is where
distinctive companies compete utilizing different special techniques, showcasing channels, and
estimating strategies (Rao et al., 2021). There are four primary sorts of competitive environment and
business person ought to know some time recently entering the advertise; they incorporate,
immaculate, monopolistic, oligopoly and restraining infrastructure. Immaculate competition is where
there are numerous little firm that create comparative items conjointly there are numerous buyers to
purchase them, consequently no one firm can impact the cost alter. Monopolistic competition is where
there are numerous producers who deliver distinctive items and administrations but may serve same
reason.

In any case, the customers can recognize the items and services offered since of distinction in
highlights and quality. To make strides their sales, companies ought to offer elite items and
administrations not at all like others. Oligopoly competition, there's a little number of firms that are
steady and does not compete but collude to get tall deals. In restraining infrastructure competition,
there's as it was one company that create one special item or offer a special item (Tsvetkova,
Bengtsson and Durst, 2020). This company does not confront any competition and it
administrations or items advertised does not have substitutes. The monopolist sets the costs of its
items and administrations and avoid other companies from entering the industry. Verdant Recreation is
in monopolistic competition whereby there are many companies within the UK that offer diverse
occasion bundles to clients but serve the same purposes. Verdant must effectively promote its services
to the open in arrange to induce sufficient client. They can impact the prices by either raising or
bringing down them depending on the request (Teerasoponpong and Sopadang, 2022). It has
progressed it administrations like client care administrations and client criticism reactions. Th quality
of parks and rooms has been made strides significantly.

Verdant Relaxation has a few competitors, counting Shake UK Enterprises. As of now, competitors
within the industry put much pressure on Verdant Relaxation. Many companies in this neighbourliness
have come up with imagination and better approaches to draw in unused clients.

Growth and Development of Business

Verdant Relaxation was founded in 2010 and quickly became a leader in the UK leisure and
neighbourhood industry. Its development direction is due to a strong combination of significant
expansion, a customer-oriented approach and a commitment to quality. Verdant Recreation initially
established a strong base in Scotland, but quickly expanded its reach, acquiring parks and venues
across the UK and across the Ridge This important expansion not only increases geographic
proximity, but also expands our services to achieve more comprehensive vacation statistics.

The company's commitment to providing unusual experiences to its visitors is critical to fostering
customer loyalty and driving rehash transactions. From family friendly accommodations to luxury
lodges, Verdant Recreation carefully tailors its services to the diverse needs and inclinations of its
customers (Serrasqueiro, Leitão and Smallbone, 2021). Furthermore, Verdant Leisure's
commitment to sustainability and environmental friendliness underlines the ethos of good tourism. By
using renewable energy sources and minimizing our impact on nature, we have established ourselves
as an honest industry pioneer. As Verdant Recreation continues to move forward, its unwavering focus
on development, customer satisfaction and serviceability ensures a promising direction for further
growth and expansion in the active recreation and neighbourhood scene.

Challenges of Managing the Business

Managing and operating short term rentals and vacation homes is a great way to make money and
share your possessions with travellers and people around the world, but it also comes with some
challenges. Verdant Treasure has faced financial challenges for many years. Renovating and
maintaining parks, homes, and other infrastructure used by our customers requires significant
resources. The company also experienced financial problems in paying taxes and other important
legal documents. The company also faced challenges with inadequate road and drainage system
infrastructure.

After purchasing a new park, we need to find a way to build better roads ourselves to ensure
accessibility. Additionally, the sewerage system will need to be updated to allow for proper waste
management, which will cost the government significant amounts of money. COVID-19 has brought
many challenges to Verdant Leisure (Kindström, Carlborg and Nord, 2022). During the lockdown,
few people booked with the company, making it unprofitable. It was difficult because the company
had to pay employees, pay taxes, and raise funds to stay in business. The company also had to comply
with government regulations, which can be difficult to comply with. Small businesses like Verdant
Leisure are facing unprecedented demand due to rising commodity and utility costs, a tight labour
market and resulting wage inflation.

Access to business critical information is critical to doing the right work at the right time. Like other
small businesses, Verdant Leisure faces challenges in recruiting and retaining qualified staff. The
labour market is tight, resulting in upward pressure on workers' wages and salaries. Most of the
available workers are unskilled and companies must spend a lot of money on training them (Matt,
Modrák and Zsifkovits, 2020). Verdant Leisure must ensure that it employs qualified personnel
while ensuring that it has sufficient working capital to cover its daily operations.
Conclusion
This report has provided a general analysis of the status of Verdant Leisure Limited company
according to the micro and macro environment. The company's management challenges, such as the
coronavirus pandemic and poor infrastructure, were identified. The government can also support
businesses with tax breaks and low interest loans. The report also discussed how Verdant Leisure has
grown and developed over the past few years of operation. Finally, recommendations are provided to
keep your business on track, including adhering to government guidelines regarding COVID-19 and
ensuring all critical infrastructure is in place before starting a project.
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