A

PROJECT REPORT ON FINISHING & MARKETING DEPARTMENT

OF

In partial fulfilment of the requirement for

Program: SEMESTER – VI Subject: PROJECT

SUBMITTED
BY
G.NO. REGISTRATION NAME OF STUDENT
NO.
1 103211280051 ANIKIT SHOW

SUBMITTED
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 CONTENT

• PARTICULARS
• TABLE OF CONTENT
• GENERAL INFORMATION
• INTRODUCTION
• GENERAL INFORMATION
• HISTORY OF THE COMPANY
• COMPANY VISION, MISSSION AND
MOTTO
• COMPANY AT A GLANCE
• PRODUCTION DEPARTMENT
• INTRODUCTION
• RAW MATERIAL
• PROCESS
• MARKETING DEPARTMENT
• MARKETING STARTEGIES
• SWOT ANALYSIS
• FINDINGS
• PRODUCT
• PRICE
• FINISHED GOOD INVENTORY
• CONCLUSION
• ANNEXURE
• BIBLIOGRAPHY

s
 GENERAL
INFORMATION
 INTRODUCTION

Shrima PolyFab Ltd. is a dynamic player in the realm of polypropylene (PP) woven fabric
and sacks manufacturing. Established with a vision to cater to diverse industrial needs,
Shrima PolyFab has emerged as a leading name in the industry, renowned for its
commitment to quality, innovation, and customer satisfaction

Since its inception, Shrima PolyFab has consistently strived for excellence, leveraging
state-of-the-art technology and a skilled workforce to deliver products that meet the
highest standards. The company specializes in producing a wide range of PP woven
fabrics and sacks, catering to various sectors such as agriculture, construction, packaging,
and more.

With a focus on sustainability and environmental responsibility, Shrima PolyFab employs

eco-friendly manufacturing practices and prioritizes the use of recyclable materials in its
production processes. This commitment to sustainability not only underscores its
corporate ethos but also resonates with its discerning clientele.

Driven by a passion for innovation and a relentless pursuit of customer satisfaction,

Shrima PolyFab continues to push boundaries and set new benchmarks in the industry.
Committed to fostering long-term partnerships, the company aims to be the preferred
choice for businesses seeking reliable, high-quality PP woven solutions tailored to their
specific requirements.

ABOUT COMPANY

Shrima Polyfab Ltd. is a pioneering manufacturer specializing in polypropylene (PP)

woven fabric and sacks, catering to diverse industries with a commitment to quality,
innovation, and sustainability. With a robust foundation built on cutting-edge technology
and a skilled workforce, the company delivers a wide range of high-quality PP woven
solutions tailored to meet the specific needs of its clientele in sectors such as agriculture,
construction, and packaging. Shrima Polyfab's dedication to environmental responsibility
is evident in its adoption of eco-friendly manufacturing practices and emphasis on
recyclable materials, reflecting its vision for a greener future. Fueled by a customer-
centric approach, the company prioritizes customer satisfaction, striving to build long-
 term partnerships based on integrity, reliability, and professionalism. Through its
relentless pursuit of excellence and forward-thinking strategies, Shrima Polyfab continues
to solidify its position as a leader in the PP woven industry, setting new benchmarks for
quality and innovation.

HISTORY OF THE COMPANY

Shrima Polyfab Ltd. traces its roots back to its inception with a vision to become a
prominent player in the polypropylene (PP) woven fabric and sacks manufacturing
industry. Since its establishment, the company has embarked on a journey marked by
steady growth, driven by a commitment to quality, innovation, and customer satisfaction.
Over the years, Shrima Polyfab has invested in state-of-the-art technology and a skilled
workforce, enabling it to expand its product range and cater to diverse industrial needs.
The company's history is characterized by a relentless pursuit of excellence, with a focus
on staying ahead of industry trends and embracing sustainable practices. Through
strategic partnerships and a customer-centric approach, Shrima Polyfab has carved a
niche for itself as a trusted provider of high-quality PP woven solutions. As it continues to
evolve and adapt to changing market dynamics, the company remains dedicated to
upholding its core values while striving for continued success and growth in the years to
come.

COMPANY VISION, MISSION AND MOTTO

VISION
• Our vision at Shrima Polyfab Ltd. is to be a globally recognized leader in the
polypropylene (PP) woven fabric and sacks manufacturing industry

MISSION: -
• At Shrima Polyfab Ltd., our mission is to leverage our expertise in
polypropylene (PP) woven fabric and sacks manufacturing to deliver
innovative, high-quality solutions that meet the diverse needs of our
customers across industries. To become a true Indian MNC with pan India
presence and operations across the globe
 • Through a relentless focus on customer satisfaction, integrity, and continuous
improvement, we aim to build lasting relationships with our clients, partners,
and employees, driving growth and creating value for all stakeholders.

MOTTO: -

•"Innovating Excellence, Weaving Sustainability."

This motto encapsulates the company's commitment to innovation, quality, and

sustainability in its manufacturing processes while also highlighting its
specialization in woven fabric production.

COMPANY AT A GLANCE
- Industry: Polypropylene (PP) woven fabric and sacks manufacturing.
- Product Range: Offers a diverse range of PP woven fabrics and sacks for various industries including
agriculture, construction, packaging, and more.
- Focus: Commitment to quality, innovation, and sustainability.
- Technological Edge: Utilizes state-of-the-art technology and skilled workforce to ensure high-quality
products.
- Sustainability: Emphasizes eco-friendly manufacturing practices and the use of recyclable materials.
- Customer-Centric Approach: Prioritizes customer satisfaction, fostering long-term partnerships.
- Values: Integrity, reliability, professionalism.
- Vision: To become a globally recognized leader in the PP woven industry.
- Mission: To deliver innovative, high-quality solutions that meet diverse customer needs while
upholding principles of operational excellence and environmental responsibility.
- Motto: "Innovating Excellence, Weaving Sustainability."
 PRODUCTION
DEPARTMENT

INTRODUCTION:-

The Production Department at Shrima Polyfab Ltd. is the heart of our operations,
where innovative ideas are transformed into high-quality polypropylene (PP) woven
fabric and sacks. Comprising a skilled and dedicated team, our production
department is equipped with state-of-the-art technology and machinery to ensure
efficiency and precision in every stage of the manufacturing process.

Our production process begins with meticulous planning and resource allocation to
meet the diverse needs of our customers across various industries. From raw material
procurement to the final inspection, every step is carefully monitored to maintain the
highest standards of quality and consistency.

Our team of experienced technicians and operators are trained to operate advanced
machinery and adhere to strict quality control measures, ensuring that each product
meets or exceeds customer expectations. We are committed to continuous
improvement, regularly investing in technology upgrades and process optimization
to enhance productivity and minimize waste.
 At Shrima Polyfab Ltd., sustainability is a core value embedded in our production
practices. We prioritize the use of eco-friendly materials and processes, striving to
minimize our environmental footprint while delivering superior products to our
customers.

With a focus on innovation, reliability, and customer satisfaction, the Production

Department plays a pivotal role in fulfilling our company's mission to be a leader in
the PP woven industry. By combining cutting-edge technology with a passion for
excellence, we aim to exceed industry standards and set new benchmarks for quality
and performance. Production Process of modern organization & old organization
both play an important role, so, the Gokul agri international ltd. Lay very important
role in business enterprise.

RAW MATERIAL

Shri Maa Polyfabs Limited primarily uses polypropylene (PP) and high-density
polyethylene (HDPE) as their main raw materials. These materials are utilized in the
production of various types of woven sacks, fabrics, and bags. The company's
product range includes PP woven sacks, HDPE woven sacks, laminated bags, and
non-woven products, which are widely used for packaging in industries such as
agriculture, cement, chemicals, and food. states are less transportation cost.

PROCESS

 Raw Material Procurement:

 Polypropylene (PP) granules are the primary raw materials used. These are
sourced from suppliers and stored in silos.
 Extrusion:
Extrusion Process:

• Feeding: The PP granules are fed into the hopper of an extruder.

• Melting: Inside the extruder, the granules are heated to a molten state using
controlled temperature zones.
 • Extruding: The molten plastic is forced through a die to form a thin
continuous sheet or film.
• Cooling: The extruded film passes through a cooling system to solidify it
into a flat sheet.

Machinery Involved:

• Extruder: The core machine that melts and shapes the PP granules.
• Cooling Rollers: These cool the extruded film.

 Weaving:
Weaving Process:

• Tape Stretching: The extruded film is cut into narrow tapes, which are then
stretched to align the polymer molecules, enhancing strength.
• Weaving Looms: The tapes are woven into a fabric using circular looms.
This process involves interlacing the tapes to form a strong, flexible fabric.

Machinery Involved:

• Tape Line: For cutting and stretching the tapes.

• Circular Looms: For weaving the tapes into fabric.

 Lamination (if required):

Lamination Process:

• Preparation: The woven fabric is fed into a lamination machine.

• Laminating: A BOPP (Biaxially Oriented Polypropylene) film is
laminated onto the fabric using heat and pressure, which enhances the bag’s
durability and visual appeal.
• Cooling: The laminated fabric is cooled to set the adhesive and laminate.

Machinery Involved:

• Lamination Machine: Combines the fabric with BOPP film.

• Cooling Rollers: For setting the laminate.

 Cutting and Stitching:

Cutting Process:

• Measuring: The laminated or woven fabric is measured and marked

according to the required bag dimensions.
• Cutting: The fabric is cut into pieces using automated cutting machines.

Stitching Process:

• Stitching: The cut pieces are stitched together to form bags. This can
include side stitching, bottom stitching, and adding handles or other features as
required.
• Sealing: Depending on the bag type, additional sealing processes like valve
sealing or pinch bottom sealing may be applied.

Machinery Involved:

• Cutting Machines: Automated cutters for precision.

• Sewing Machines: Industrial machines for stitching the fabric into bags.

 Printing:
Printing Process:

• Design Preparation: Designs, logos, and other print information are

prepared.
• Printing Techniques: Flexographic or offset printing machines apply the
designs onto the bags.
• Drying: The printed bags are dried to set the ink and prevent smudging.

Machinery Involved:

• Flexographic Printers: For high-speed printing on woven and laminated

fabrics.
• Offset Printers: For detailed and high-quality prints.

 Quality Control:
Quality Control Process:

• Inspection: Finished products undergo visual and physical inspections to

check for defects.
• Testing: Bags are tested for strength, durability, load-bearing capacity, and
resistance to environmental factors like moisture.
• Validation: Only those products that meet the company's quality standards
are approved for packaging and dispatch.
Equipment Involved:

• Testing Machines: For checking tensile strength, tear resistance, etc.

• Inspection Stations: Where visual and physical checks are performed.

 Packing and Dispatch:

Packing Process:

• Packing: The approved bags are packed in bundles or as required by the

customer.
• Labeling: Each bundle is labeled with relevant information for tracking
and identification.
• Storage: Packed products are stored in a controlled environment to ensure
they remain undamaged before dispatch.

Dispatch Process:

• Logistics Coordination: Coordinating with logistics partners to ensure

timely delivery.
• Shipping: Products are shipped to customers using various transportation
methods depending on the destination.

Equipment Involved:

• Packing Machines: For bundling and wrapping products.

• Forklifts and Pallet Jacks: For handling and moving packed goods.
MARKETING
DEPARTMENT
 MARKETING
STRATEGIES

Marketing strategies for a company like Shri Maa Poly Fab, which operates in the textile
industry, particularly if it specializes in poly-fabric products, can be crucial for expanding
its market presence and customer base. Here are some tailored marketing strategies for
Shri Maa Poly Fab:

1. Identify Target Market

• Segment the Market: Identify and segment your target market based on
factors such as geographic location, demographics, and industry needs.
• Focus on B2B: Given the nature of textile products, focusing on business-
to-business (B2B) relationships with garment manufacturers, fashion brands,
and retailers can be beneficial.

2. Build a Strong Brand Identity

• Brand Story: Develop a compelling brand story that highlights your

expertise, quality of materials, and commitment to customer satisfaction.
• Visual Identity: Create a professional logo, website, and marketing
materials that reflect the brand’s values and market position.
3. Digital Marketing

• Website Optimization: Ensure your website is user-friendly, mobile-

responsive, and optimized for search engines (SEO). Include detailed product
descriptions, high-quality images, and customer testimonials.
• Content Marketing: Publish regular blog posts, case studies, and industry
news to establish your expertise and attract organic traffic.
• Social Media: Use platforms like LinkedIn, Instagram, and Facebook to
showcase your products, engage with customers, and share industry insights.

4. Product Showcase and Demonstrations

• Trade Shows and Exhibitions: Participate in textile and garment industry

trade shows and exhibitions to showcase your products to potential buyers.
• Virtual Demos: Use webinars and virtual presentations to demonstrate the
quality and applications of your poly-fabric products to a broader audience.

5. Customer Relationships

• Customer Service: Provide exceptional customer service to build long-

term relationships and encourage repeat business.
• Feedback Loop: Establish a system for collecting and acting on customer
feedback to continuously improve your products and services.

6. Collaborations and Partnerships

• Collaborate with Designers: Partner with fashion designers and brands to

co-create products and gain visibility through their channels.
• Industry Partnerships: Form strategic partnerships with other companies
in the textile supply chain to expand your reach and capabilities.

7. Quality Assurance and Innovation

• Certifications: Obtain relevant industry certifications to assure customers

of your product quality and adherence to standards.
 • Innovation: Invest in research and development to introduce innovative
poly-fabric products that meet emerging market needs and trends.

8. Pricing Strategy

• Competitive Pricing: Conduct market research to set competitive prices

that offer value to customers while maintaining profitability.
• Bulk Discounts: Offer discounts on bulk orders to attract larger clients and
encourage higher sales volumes.

9. Advertising and Promotions

• Online Advertising: Use Google Ads, social media ads, and other online
advertising methods to reach your target audience.
• Promotional Campaigns: Run periodic promotions, such as discounts or
limited-time offers, to drive sales and attract new customers.

10. Analytics and Measurement

• Track Metrics: Use analytics tools to track the performance of your

marketing campaigns and website traffic.
• Adjust Strategies: Regularly review and adjust your marketing strategies
based on data insights to ensure continuous improvement and effectiveness.

By implementing these strategies, Shri Maa Poly Fab can enhance its market presence,
attract new customers, and build a strong, reputable brand in the textile industry.
 SWOT ANALYSIS
Strengths

1. Quality of Products: Known for high-quality poly-fabric products that meet

industry standards.
2. Experienced Management: Strong leadership with extensive experience in the
textile industry.
3. Innovative Capabilities: Investment in research and development leading to
innovative product offerings.
4. Customer Relationships: Established and loyal customer base with strong B2B
relationships.
5. Efficient Supply Chain: Robust supply chain management ensuring timely
delivery and cost efficiency.
6. Brand Reputation: Well-regarded brand in the market with a reputation for
reliability and quality.

Weaknesses

7. Limited Online Presence: Underdeveloped digital marketing and e-commerce

capabilities compared to competitors.
8. Market Concentration: Over-reliance on a few key markets or clients, which can
pose a risk if demand shifts.
9. Scalability Issues: Potential challenges in scaling operations to meet increasing
demand without compromising quality.
10. Innovation Lag: Risk of slower innovation cycle compared to more agile
competitors.
11. Marketing Resources: Limited resources allocated to marketing and brand
promotion.

Opportunities

12. Market Expansion: Potential to expand into new geographic markets and
diversify the customer base.
13. E-commerce Growth: Leveraging e-commerce platforms to reach a wider
audience and boost sales.
14. Sustainable Products: Growing demand for sustainable and eco-friendly textiles
presents an opportunity to innovate and capture new market segments.
15. Technological Advancements: Adoption of advanced manufacturing
technologies to improve efficiency and product quality.
16. Strategic Partnerships: Forming alliances with other businesses in the textile and
fashion industry to enhance market presence and capabilities.

Threats

17. Intense Competition: High competition from both domestic and international
textile manufacturers.
18. Economic Fluctuations: Vulnerability to economic downturns that can affect
demand for textile products.
19. Raw Material Costs: Fluctuations in the cost of raw materials, which can impact
profit margins.
20. Regulatory Changes: Changes in industry regulations and compliance
requirements can pose challenges.
21. Supply Chain Disruptions: Potential disruptions in the supply chain due to
geopolitical tensions, natural disasters, or other unforeseen events.

FINDINGS
1. Market Trends

• Sustainable Textiles: There is a growing demand for sustainable and eco-

friendly fabrics in the textile industry. Consumers and brands are increasingly
looking for materials that are environmentally friendly.
• Technical Textiles: The market for technical textiles, which includes high-
performance fabrics used in industries such as automotive, healthcare, and
construction, is expanding.
• Digital Transformation: The textile industry is embracing digital
transformation, with increasing use of e-commerce, digital marketing, and
automation in manufacturing processes.

2. Customer Insights

• Quality and Durability: Customers prioritize the quality and durability of

poly-fabric products, seeking materials that offer long-lasting performance.
• Customization: There is a demand for customized textile solutions that
cater to specific needs of different industries, such as flame-retardant fabrics
for safety wear or UV-resistant fabrics for outdoor use.
• Cost-Effectiveness: Price sensitivity remains significant, with customers
looking for a balance between cost and quality.

3. Competitive Landscape

• Major Competitors: Shri Maa Poly Fab faces competition from both large,
established textile manufacturers and smaller, more agile companies. Key
competitors include local textile manufacturers and international players who
offer similar poly-fabric products.
• Differentiation: Competitors differentiate themselves through innovation,
customer service, and by offering a wide range of products. Building a unique
value proposition is crucial for standing out in the market.
• Market Share: Assessing the market share of Shri Maa Poly Fab compared
to its competitors can help identify areas for growth and improvement.
4. Industry Outlook

• Growth Projections: The global textile industry is projected to grow

steadily, driven by rising demand in emerging markets and advancements in
textile technologies.
• Regulatory Environment: Staying compliant with international standards
and regulations related to textile production and environmental impact is
increasingly important.
• Technological Innovations: The adoption of new technologies such as
smart textiles, nanotechnology, and advanced fabric treatments is expected to
shape the future of the industry.

5. SWOT Analysis Recap

• Strengths: High-quality products, experienced management, innovation

capabilities.
• Weaknesses: Limited online presence, market concentration, scalability
issues.
• Opportunities: Market expansion, e-commerce growth, sustainable
product offerings.
• Threats: Intense competition, economic fluctuations, raw material cost
volatility.

6. Market Entry and Expansion Strategies

• Geographic Expansion: Explore new markets both domestically and

internationally to diversify the customer base.
• Product Diversification: Introduce new product lines that cater to
emerging market needs, such as sustainable fabrics or smart textiles.
• Strategic Alliances: Form partnerships with other companies in the textile
and fashion industry to enhance capabilities and market reach.
7. Customer Feedback and Adaptation

• Feedback Mechanisms: Implement systems to gather and analyze

customer feedback regularly. Use this data to improve product quality and
customer service.
• Adaptation to Trends: Stay agile and ready to adapt to market trends and
customer preferences, ensuring that the company remains competitive and
relevant.

PRODUCT
SHRI MAA POLYFAB LTD.
Brands: -

• AD Protex (Block Bottom Bags): These bags are designed for high
durability and efficient stacking, making them ideal for cement and other dry
bulk materials. The block bottom design provides a stable, brick-like shape
that enhances storage and transportation efficiency.
 • Valve/Normal Cement Bags: Known for their strength and moisture
resistance, these bags are widely used in the cement industry. They are
designed to withstand rough handling and environmental factors without
breaking.

• BOPP (Laminated) Bags: These bags combine a traditional woven

structure with a laminated BOPP film, enhancing their strength and aesthetic
appeal. They are extensively used for packaging fertilizers, rice, sugar, wheat
flour, and various grains.

• Leno/Mesh Bags: These bags are ideal for packaging agricultural

products like onions, potatoes, and other vegetables, providing excellent air
circulation and extending shelf life.
• Fertilizer/Sugar Bags: These BOPP multi-color laminated PP woven bags
offer robust protection against moisture and contamination, making them
suitable for packaging fertilizers, chemicals, and sugar.

• Jumbo (FIBC) Bags: Flexible Intermediate Bulk Containers (FIBCs) are

designed for transporting large quantities of bulk materials. These bags are
known for their high capacity and durability.

• Pinch Bottom Bags: Upcoming products designed for packaging animal

feed, ensuring moisture resistance and durability to maintain the quality of the
contents.
 • Container Liner Bags: These are used for lining containers to prevent
contamination and spillage of bulk materials during transport.

• Box Bags: Designed for easy handling and storage, these bags are used for
various packaging needs.
 (Quality andFeatures)
Quality Assurance

1. Material Quality:
o The company uses premium-grade polypropylene (PP) and high-
density polyethylene (HDPE) as raw materials. These materials are
selected for their durability, strength, and resistance to environmental
factors.
2. Manufacturing Standards:
o Advanced machinery and technology are employed, including
automated units from Germany and conventional units from India,
ensuring precision and consistency in production.
o The company adheres to stringent quality control measures at every
stage of the manufacturing process, from raw material procurement to
final product inspection.
3. Certifications:
o Shri Maa Polyfabs Ltd. holds various quality certifications, ensuring
that their products meet international standards. These certifications
include ISO standards for quality management.

Product Features

4. Durability:
o The woven structure of the bags provides exceptional tensile
strength, making them capable of withstanding heavy loads and rough
handling.
o Laminated bags offer added protection against moisture and
environmental damage, enhancing their durability.
5. Customizability:
o Products can be customized in terms of size, shape, color, and
printing to meet specific customer requirements. This includes branding
and detailed product information printing.
6. Versatility:
o The range of products includes cement bags, fertilizer bags, BOPP
laminated bags, jumbo bags, leno bags, and more, catering to diverse
industries such as agriculture, construction, chemicals, and food
packaging.
7. Enhanced Storage and Transportation:
o Products like the AD Protex (Block Bottom) bags and valve bags
are designed to optimize storage space and ease of transportation. The
block bottom design, for instance, allows for perfect stacking and stability
during transit.
8. Environmental Considerations:
o The company incorporates eco-friendly practices in its
manufacturing processes. For example, their block bottom bags reduce the
need for adhesives, minimizing chemical use and pollution.
9. Innovative Features:
o BOPP laminated bags combine the benefits of traditional woven
bags with advanced lamination techniques, offering superior strength and
aesthetic appeal.
o Leno bags provide excellent breathability, extending the shelf life of
perishable goods by allowing air circulation.

Specific Product Features

10. BOPP Laminated Bags:

o Enhanced strength and visual appeal due to multi-color lamination.
o Used extensively for packaging fertilizers, grains, and food products
due to their durability and moisture resistance.
 11. Jumbo (FIBC) Bags:
o Capable of handling large quantities of materials, ideal for bulk
transportation.
o Customizable designs to meet specific requirements of different
industries.
12. Leno/Mesh Bags:
o Best suited for agricultural products, ensuring better air circulation
and prolonged freshness of the contents.
13. Valve/Normal Cement Bags:
o Designed to handle the heavy weight and abrasive nature of cement,
with features that resist moisture and enhance storage life.

DESIGNS
AD Protex (Block Bottom Bags)

Design Features:

• Block Bottom Shape: These bags have a block bottom design, which
allows for easy stacking and optimal space utilization during storage and
transportation.
• Heat-Welded Seams: The seams are heat-welded, eliminating the need for
adhesives, which enhances the bag's strength and durability.
• Material: Made from high-quality polypropylene, providing resistance to
wear and tear.
• Applications: Ideal for packaging cement and other dry bulk materials.

Valve/Normal Cement Bags

Design Features:

• Valve Design: Includes a self-closing valve for easy filling and sealing,
preventing spillage and contamination.
• Durability: Strong and durable to handle the abrasive nature of cement.
 • Moisture Resistance: Designed to resist moisture, ensuring the product
remains dry and usable.
• Applications: Widely used in the construction industry for cement
packaging.

BOPP Laminated Bags

Design Features:

• BOPP Lamination: These bags are laminated with BOPP film, enhancing
their strength, durability, and aesthetic appeal.
• Multi-Color Printing: Capable of high-quality, multi-color printing for
branding and detailed product information.
• Moisture Barrier: The lamination provides an excellent barrier against
moisture, protecting the contents.
• Applications: Suitable for packaging fertilizers, grains, pet food, and other
products requiring durable and attractive packaging.

Leno/Mesh Bags

Design Features:

• Breathable Fabric: The mesh design allows air circulation, which is

essential for extending the shelf life of perishable goods like vegetables.
• Lightweight: These bags are lightweight yet strong, making them easy to
handle and transport.
• Visibility: The mesh design also allows visibility of the contents, which is
beneficial for retail and wholesale markets.
• Applications: Primarily used for agricultural products such as onions,
potatoes, and other vegetables.

Fertilizer/Sugar Bags

Design Features:

• Heavy-Duty Construction: Designed to handle heavy loads without

breaking or tearing.
• UV Protection: Some bags include UV protection to prevent degradation
when exposed to sunlight.
• Moisture-Proof: Ensures the contents remain dry and free from moisture-
related damage.
• Applications: Used for packaging fertilizers, sugar, and other granular
products.
 Jumbo (FIBC) Bags

Design Features:

• High Capacity: Capable of holding large volumes of material, making

them ideal for bulk transportation.
• Customizable: Available in various sizes and specifications to meet
specific industry requirements.
• Strong and Durable: Made from high-strength woven polypropylene,
ensuring they can handle heavy loads.
• Applications: Used in industries like agriculture, construction, and
chemicals for bulk packaging.

Non-Woven Products

Design Features:

• Versatility: Non-woven polypropylene fabric is used to make a variety of

products, including shopping bags, medical supplies, and agricultural covers.
• Eco-Friendly: Many non-woven products are designed to be reusable and
recyclable.
• Customizable: Can be tailored in terms of size, shape, and printing to meet
customer needs.
• Applications: Widely used in retail, healthcare, and agriculture.

Pinch Bottom Bags

Design Features:

• Secure Closure: The pinch bottom design ensures a tight and secure
closure, protecting contents from contamination and moisture.
• Durability: Made to withstand rough handling and transportation.
• Applications: Suitable for packaging animal feed, pet food, and other food
products.

Container Liner Bags

Design Features:

• Protective Liner: Provides a barrier inside containers to prevent

contamination and spillage.
• Custom Fit: Designed to fit standard container sizes, ensuring efficient use
of space.
• Durability: Made from strong materials to withstand the rigors of shipping
and handling.
 • Applications: Used in the transportation of bulk materials such as grains,
chemicals, and minerals.

Box Bags

Design Features:

• Rigid Structure: Designed to maintain shape and integrity, providing

stability for stacked storage.
• Handles and Closures: Often include handles and secure closures for ease
of use and transportation.
• Customizable: Available in various sizes and with custom printing options.
• Applications: Used for retail packaging, promotional items, and general
storage.

PRICE

PRICING IN MARKETING

DEFINITION: -

Pricing is the method of determining the value a producer will get in the exchange of
goods and services. Simply, pricing method is used to set the price of producer’s
offerings relevant to both the producer and the customer.

Every business operates with the primary objective of earning profits, and the same
can be realized through the Pricing methods adopted by the firms.

While setting the price of a product or service the following points have to be kept in
mind:
 ▪ Nature of the product/service.
▪ The price of similar product/service in the market.
▪ Target audience i.e. for whom the product is manufactured (high, medium or
lower class)
▪ The cost of production viz. Labour cost, raw material cost, machinery cost,
inventory cost, transit cost, etc.
▪ External factors such as Economy, Government policies, Legal issues, etc.

PRICING OBJECTIVES:
The objective once set gives the path to the business i.e. in which direction to go.
The following are the pricing objectives that clears the purpose for which the
business exists:

1. Survival:
 The foremost Pricing Objective of any firm is to set the price that is optimum and
help the product or service to survive in the market. Each firm faces the danger of
getting ruled out from the market because of the intense competition, a mature
market or change in customer’s tastes and preferences, etc. Thus, a firm must set the
price covering the fixed and variable cost incurred without adding any profit margin
to it. The survival should be the short-term objective once the firm gets a hold in the
market it must strive for the additional profits. The New Firms entering into the
market adopts this type of pricing objective.
2. Maximizing the current profits:

Many firms try to maximize their current profits by estimating the Demand and
Supply of goods and services in the market. Pricing is done in line with the product’s
demand in the customers and the substitutes available to fulfil that demand. Higher
the demand higher will be the price charged. Seasonal supply and demand of goods
and services are the best examples that can be quoted here.

3. Capturing huge market share:

Many firms charge low prices for their offerings to capture greater market share.
The reason for keeping the price low is to have an increased sales resulting from the
Economies of Scale. Higher sales volume lead to lower production cost and
increased profits in the long run. This strategy of keeping the price low is also
known as Market Penetration Pricing. This pricing method is generally used when
competition is intense and customers are price sensitive. FMCG industry is the best
example to supplement this.

4. Market Skimming:

Market skimming means charging a high price for the product and services offered
by the firms which are innovative, and uses modern technology. The prices are
 comparatively kept high due to the high cost of production incurred because of
modern technology. Mobile phones, Electronic Gadgets are the best examples of
skimming pricing that are launched at a very high cost and gets cheaper with the
span of time.
5. Product –Quality Leadership:

Many firms keep the price of their goods and services in accordance with the
Quality Perceived by the customers. Generally, the luxury goods create their high
quality, taste, and status image in the minds of customers for which they are willing
to pay high prices. Luxury cars such as BMW, Mercedes, Jaguar, etc. create the high
quality with high-status image among the customers.

Thus, every firm operates with the ultimate objective of earning profits and,
therefore, the price of a product must be set keeping in mind the cost incurred in its
production along with the benefits it offers for which people are ready to pay extra .

PRICING POLICY: -
Price is the marketing mix element that produces revenue. Price is one
the most flexible elements. Companies handle pricing in a verity of way in small
companies the company’s boss often sets prices. In large company’s division and
product line manager handling pricing.

Gokul Agri international ltd. has adopted companies cost based method of pricing .
 PRICE LIST: -
PRODUCT VARIANTS MRP FOR EACH
QUANTITY (PER PC.)

ULTRA TECH CEMENT BAG RS 15

AD STAR CEMENT BAG RS 14
ADHIRAJ CEMENT BAG RS 13

LENO BAG RS 7

BOPP BAG RS 11

SUGAR BAG RS 9

BOTTOM BAG RS 12
SUPER LITE BAG RS 6

PRICE
Price segmentation is simply charging different prices to different people for the
same or similar product or service.
1. segment the market and 2. create a mechanism to charge them different prices.
1. Segment the market – The first requirement is to find groups of customers, some
that are willing to pay more than others. To keep this simple, let’s hold it to 2
segments, those willing to pay more and those willing to pay less. Let’s call them
the “rich” and the “poor”. This is a pretty common segmentation anyway. In
general, poor people are more willing to invest time, energy and effort to get low
prices, while rich people are more likely to just buy what they want.

2. Create a pricing mechanism – This is much harder than it seems. You can’t
simply put up a sign in your store that says “Rich people – $10; Poor people – $5”.
Nobody would ever confess to being rich. You need a way to get the rich people to
voluntarily pay the higher price.

FINDINGS
There are several basic factors that affect pricing for almost all companies and
industries. These can be categorized as internal factors and external factors.
Internal Factors
These are those elements that are under the control of the organization. However, it
is vital to note that though they may be within the company’s domain of control,
changing them may not be as easy as it seems. For example, production process
changes may require significant cost, time and process redesign. Internal factors
include:

• Fixed and variable Costs

• Company objectives and strategies
• Market segments, targeting and positioning decisions

External Factors
Those factors which have a significant impact on pricing decisions but are not
completely controllable by the company are known as external factors. Since these
are very important to the pricing method, a company can exert some control by
conducting detailed analyses to understand in depth how these factors will behave.
External factors may include:

• Competitors
• Target market behaviour and willingness to pay
• Industry trends
• Industry or legal Constraints
 FINISHED
GOOD
INVENTORY
What Are Finished Goods?

Finished goods are products that have passed through all the stages of manufacturing and
are ready for sale. Think of finished goods as what you see on the shelves in stores —
i.e., the “merchandise” — though finished goods may also be found in
warehouses and distribution centers.

Key Takeaways

• Knowing the amount and value of finished goods inventory helps a

company understand its profit and determine future budgeting needs.
 • Proper management of finished goods inventory helps a business satisfy
demand for its products and reduce the likelihood of missed sales (stockouts)
and lost revenue.

• A good grasp on finished goods inventory can help a company reduce

wasteful spending on raw materials and storage space.

• Finished goods inventory is included in the current asset section of a

company’s balance sheet.

• Tracking finished goods inventory by item or stock keeping unit (SKU) is

important and labor-intensive

Why Is Finished Goods Inventory Important?

Well-managed finished goods inventory is important to the success of a manufacturing

company or a retail store. By tracking it, a company better understands the inventory it
has in stock for sale, helping to gauge how large an order it could accept at a specific
point in time. For example, if a parent called an electronics store to see if it has the
gaming console their child wants for their birthday, an effective finished goods inventory
system could easily answer that question, as well as identify other stores that may have
it and how many are still in stock.
Studying the history of this inventory also can help a business plan by revealing trends
in seasonality or other sales fluctuations, leading to a deeper understanding of the goods
that sell quickly and the ones that do not; this, in turn, feeds into analyses of the
company’s cash flow and how much cash has been allocated to inventory. Inventory
turnover is an important inventory management key performance indicator (KPI) that
tells a company how many days it would take to sell out its current finished goods
inventory and, therefore, whether it has too much or not enough cash tied up in inventory.
The longer items remain in finished goods inventory, the less profitable the company is
likely to be because of added storage fees,
damage, solescence or the unrecovered expenses of making the finished goods.

CUSTOMER
RETENSTION

Customer retention refers to the strategies and actions companies use to keep their
existing customers over a period. Effective customer retention involves understanding
customer needs, providing excellent service, and creating a positive overall experience
to encourage repeat business. Key tactics include personalized communication, loyalty
programs, regular engagement through updates and offers, collecting and acting on
 customer feedback, and resolving issues promptly. Retaining customers is often more
cost-effective than acquiring new ones, leading to increased profitability and brand
loyalty.

CUSTOMER REVIEW
Shri Maa Poly Fab has received mixed customer reviews. On platforms like Dial4Trade,
the company has an overall rating of around 3.9 out of 5 based on 16 reviews. Customers
have appreciated the product quality, value for money, and customer service. However,
some users have noted issues with response times and service consistency. The company
is known for its range of polypropylene woven bags and sacks, which are popular for
packaging various materials.
 CONCLUSION

Shri Maa Polyfabs Limited stands out as a prominent manufacturer and exporter in the
field of polypropylene (PP) woven and non-woven fabrics and bags. With a robust
production capacity and a focus on high-quality standards, the company caters to various
industries, including agriculture, construction, chemicals, and food packaging.

Key Highlights:

14. Advanced Manufacturing:

 o Utilizes state-of-the-art technology, including automated machinery
from Germany and conventional units from India, to ensure precision and
efficiency in production.
15. Product Range:
o Offers a diverse array of products, including AD Protex block bottom
bags, BOPP laminated bags, valve and cement bags, leno/mesh bags, jumbo
(FIBC) bags, non-woven products, and more. Each product is designed with
specific industry needs in mind, providing durability, strength, and
customizability.
16. Quality Assurance:
o Adheres to stringent quality control measures at every stage of
production, from raw material procurement to final product inspection. The
company holds various quality certifications that ensure adherence to
international standards.
17. Innovative Design:
o Focuses on innovative product designs that enhance functionality and
aesthetic appeal. Features such as block bottom designs, self-closing valves,
and BOPP lamination cater to efficient storage, transportation, and
marketing needs.
18. Clientele:
o Serves a diverse client base, including notable brands like Ultratech
Cement, Birla Cement, and Renuka Sugars, along with international clients
from countries like Greece and Brazil.
19. Environmental Considerations:
o Implements eco-friendly practices in manufacturing, such as using
recyclable materials and reducing the need for chemical adhesives.

Conclusion:

Shri Maa Polyfabs Ltd. exemplifies a commitment to quality, innovation, and customer
satisfaction. With a comprehensive product range designed to meet the rigorous demands
of various industries, the company maintains a strong market presence both domestically
and internationally. Their advanced manufacturing capabilities, stringent quality
assurance processes, and focus on sustainable practices position them as a leader in the
packaging industry (Shrimaa Group) (Shrimaa Group)

ANNEXURE
❖ Product Quality and Satisfaction

❖ How satisfied are you with the overall quality of our poly-fabric products?
❑ Very satisfied
❑ Satisfied
❑ Neutral
❑ Dissatisfied
❑ Very dissatisfied
❖ How would you rate the durability of our fabrics?
❑ Excellent
❑ Good
❑ Average
❑ Poor
❑ Very poor

❖ Customization and Product Range

❖ How well do our products meet your specific needs or requirements?

❑ Perfectly
❑ Very well
❑ Adequately
❑ Poorly
❑ Not at all
❖ What additional types of poly-fabric products would you like to see us
offer?

❖ Customer Service and Support

❖ How would you rate the quality of our customer service?

❑ Excellent
❑ Good
❑ Average
❑ Poor
❑ Very poor
❖ How responsive have we been to your questions or concerns?
❑ Extremely responsive
❑ Very responsive
❑ Moderately responsive
❑ Slightly responsive
❑ Not responsive at all

❖ Delivery and Supply Chain

❖ How satisfied are you with the timeliness of our product deliveries?
❑ Very satisfied
❑ Satisfied
❑ Neutral
❑ Dissatisfied
❑ Very dissatisfied
❖ Have you experienced any issues with our delivery or supply chain process?
If so, please describe.

❖ Value and Pricing

❖ How would you rate the value for money of our products?
❑ Excellent
❑ Good
❑ Average
❑ Poor
❑ Very poor
❖ Do you feel our pricing is competitive compared to other suppliers?
❑ Yes, very competitive
❑ Yes, somewhat competitive
❑ Neutral
❑ No, somewhat uncompetitive
❑ No, very uncompetitive
❖ Overall Experience and Suggestions

❖ Overall, how satisfied are you with your experience with Shri Maa Poly
Fab?
❑ Very satisfied
❑ Satisfied
❑ Neutral
❑ Dissatisfied
❑ Very dissatisfied
❖ What improvements would you suggest for our products or services?
❑ Definitely
❑ Probably
❑ Not sure
❑ Probably not

BIBLIOGRAPHY

WEBSITES
 https://shrimaagroup.co.in/shri-maa-polyfabs-ltd
 WWW.GOOGLE.COM