Besr CSR SD

Prepared by:
TARA ZYLA O. VARGAS

SHS Teacher
MAKE A
DIFFERENCE.
CORPORATE SOCIAL
RESPONSIBILITY
It is defined as a concerted initiative to

contribute to sustainable development
through efforts that are economically,
socially, and environmentally beneficial
to stakeholders.
It is defined as an
effort to strike a
balance between
maintaining the
needs of the present
and the ability of
future generations
to meet their needs
SUSTAINABLE through the
preservation of the
DEVELOPMENT environment.
An excellent example of CSR on the
frontline is big pharma pioneer Renewable Innovation:
Johnson & Johnson. They have focused
on reducing their impact on the planet
Johnson & Johnson
for three decades. Their initiatives
range from leveraging the power of the
wind to providing safe water to
communities around the world. Their
purchase of a privately-owned energy
supplier in the Texas Panhandle
allowed the company to reduce
pollution while providing a renewable,
economical alternative to electricity.
The company continues to seek out
renewable energy options with the
goal of having 100% of its energy needs
from renewable sources by 2025.
As a brand, Coca-Cola is putting a huge focus on
sustainability. The key areas are climate, packaging and In 2021, Coca-Cola
agriculture along with water stewardship and product unveiled its first-ever beverage
quality. Their message is ‘a world without waste’, with bottle made from 100% plant-
the aim of collecting and recycling every bottle, making based plastic. “Our goal is to
their packaging 100% recyclable and replacing all water develop sustainable solutions for
used in creating their drinks back to the environment the entire industry, We want
to ensure water security. They aim that by 2030, they other companies to join us and
will have reduced their carbon footprint by 25%. move forward, collectively. We
don’t see renewable or recycled
content as areas where we want
competitive advantage,” said
Dana Breed, Global R&D
Director, Packaging and
Sustainability, The Coca-Cola
Company.
ASPECTS OF CORPORATE
SOCIAL RESPONSIBILITY
1. Economic
Obligation
2. Legal Obligation
3. Ethical Obligations
4. Philanthropic
Obligations
1. Economic Obligation
It is the primary responsibility
of a company to help develop
the economy and achieve a
status of development on a par
with other countries, generate
employment; and distribute
goods and services for public
use and consumption.
2. Legal Obligation
Company
operations
should be
within the
bounds of
law.
3. Ethical Obligations
Companies are
expected to be ethical
in their dealings with
stakeholders,
especially the general
public.
A company operates ethically when it does not
cause harm or threaten the life of anyone in the
course of its operations.
4. Philanthropic Obligations
❖ It is an obligation of a company to
help the community in worthwhile
projects which are beneficial to
the people in the community.
❖ This is a way of giving
back to the community
where the company
operates.
❖ It is voluntary in nature.
MODELS OF CORPORATE SOCIAL
RESPONSIBILITY
1. The Pyramid
Model
2. The
Intersecting
Circles Model
3. Concentric
Circles Model
1. The Pyramid Model
This model emphasizes
the levels of
expectations of the
people comprising the
four social
responsibilities starting
from the economic to
the philanthropic.
2. The Intersecting Circles Model
In this model, the four
aspects of social
responsibility, i.e.,
economic, legal,
ethical, and
philanthropic, overlap
with each other,
showing their
interrelationships.
3. The Concentric Circles Model
❖ This model is similar to
the Pyramid model where
the economic social
responsibility is the core
aspect.
❖ It is also similar to the
Intersecting Circles
model in terms of the
relationships of the four
aspects.
ECONOMIC
LEGAL
ETHICAL
PHILANTHROPIC
PRINCIPLES OF
ENVIRONMENTAL MANAGEMENT
The
environmental
principles are
classified
according to
development
phases
1. Light Green
This environmental
principle states that
a company becomes
successful if it
sustains competitive
advantage but at the
same time complies
with the law.
2. Market Green
This principle
promotes the
creation of products
and services that
cater to the
environmental
preferences of
consumers.
3. Stakeholder Green
This principle focuses on
the preferences of
stakeholders.
Stakeholder green has a
darker shade than market
green because it focuses
on a bigger group – the
stakeholders.
Stakeholder green → customers, suppliers, community,
employees, shareholders, and others
4. Dark Green
Not many companies
adopt the dark green
principle.
This propagates
leadership in the
industry through
a high level of
commitment to
preserve the
environment.
SHADES OF GREEN
Companies can develop and create their
own shades of green depending on how
they interpret the shades to suit their
commitment and aspiration to take care
of the environment.
They can define each shade in their own
ways depending on how they interpret the
corresponding environmental values for
each shade.
Answer the questions:
1. Why is it important for today’s generation
of businessmen to protect the
environment?
2. How does the
concept of shades
of green aid in
identifying
strategies for
environmental
management?
3.How will protecting the environment
benefit future generations?
4. How do the three
models of CSR
consider economic
responsibility? Do
these models agree
on economic
concerns as a
priority of CSR?

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Prepared by:

TARA ZYLA O. VARGAS

It is defined as a concerted initiative to

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