Cedr Bussiness Idea For Prince

NAME: EZEORAH PRINCE SUCCESS
REG NO: 2020/243925

DEPARTMENT: AGRICULTURAL AND BIOREESOURCES
ENGINEERING
BUSSINESS IDEA: SHOE MAKING
SHOE MAKING AND MY VIEW ON ITS POSSIBILLITIES IN THE

NIGERIAN MARKET
Shoe making is a well known and lucrative business idea to come up with
because of the unending demand of the market in Nigeria. In 2023, the
revenue generated from the Footwear market in Nigeria amounts to
US$2.40bn.It is projected to grow annually by 8.45% (CAGR 2023-
2028)according to [STATISTA].Starting a customized and sustainable
shoe manufacturing business in Nigeria presents a promising
opportunity due to the growing demand for quality footwear, a large
and diverse consumer base, and the need for sustainable and
environmental-friendly products in the fashion industry. The key
uniqueness of this business would be the combination of personalized
designs, high-quality craftsmanship, and environmental-conscious
production methods. It is a very profitable business because all you need
is in place is making sure the material for making your shoe is quality,
making your product unique from others, because of the saturation of
the shoe making market in Nigeria, and lastly having good marketing
strategies in place. There are large possibilities in the market which
includes
1. Growing Middle-Class Population: Nigeria's increasing middle-class
population is always seeking quality and fashionable footwear. This
segment represents a significant market for custom-made shoes
made to individual preferences, style and taste
2. Fashion-Conscious Youth: The Nigerian youth are becoming more
fashion-concious and are willing to invest in unique, customized
products. A focus on stylish and customizable shoes can attract their
interest.
3. Sustainability Trend: Sustainable and non-harmful products are

gaining traction in Nigeria. By adopting environmental-conscious
practices materials, my business can cater to consumers who value
environmental responsibility.
MY UNIQUE ASPECTS AND IMPROVEMENTS ON THE SHOE

MAKING BUSINESS
1.Customization:Would be unique and different by offering a wide range

of options for customers to customize their shoes, including material
choices, colours, designs, and sizes. This personalization can set your
business apart and create a strong brand identity.
2.Ethical and Sustainable Sourcing:I would lay more emphasis on the use
of sustainable materials, such as organic leather or alternative materials
like recycled plastics, to produce environmental-friendly footwear.
Ensure that your supply chain is transparent and ethically sourced.
3.Skilled Artisans: I would employ and train local artisans, helping to

boost local employment and supporting traditional craftsmanship. This
will enhance the quality and uniqueness of my products.
4.On-line and Off-line Presence: I would make sure to establish a strong
on-line presence through e-commerce platforms and social media to
reach a wider audience. Simultaneously, consider opening physical
stores in strategic locations where customers can see, touch, and try on
my products.
5.Marketing and Branding:I would create a compelling brand story

around your commitment to sustainability, craftsmanship, and
personalization. Leverage digital marketing and influencer collaborations
to generate buzz and reach your target audience.
6.After-Sales Service:I would provide excellent customer service,

including repair and maintenance services for my products. This will
foster customer loyalty and word-of-mouth marketing.
7.Collaborations and Partnerships:I would partner with local designers,

boutiques, or fashion influencers to expand my reach and tap into their
customer base.
8. Diversified Product Range:I gradually expand my product range to

include different types of shoes, such as formal, casual,and sports shoes.
CHALLENGES TO ADDRESS
1.Competition: The footwear market in Nigeria is competitive, so
differentiation and quality are essential.
2.Infrastructure: Address logistics and supply chain challenges to ensure
a smooth production process and timely deliveries.
3.Education and Awareness: Educate consumers about the benefits of

sustainable and customizable footwear to create demand.
4.Capital Investment: Shoe manufacturing can require significant initial

investment in equipment and materials.
By combining high-quality craftsmanship, customization, sustainability,

and strong marketing efforts, I believe my shoe manufacturing business
can cater to the evolving preferences of the Nigerian market and set
itself apart from the competition. Success will depend on my ability to
deliver unique, high-quality products while addressing the specific needs
and tastes of my target customers.
In conclusion, establishing a customized and sustainable shoe

manufacturing business in Nigeria holds significant promise in a market
that craves quality and individuality. The Nigerian consumer base is
growing more, in the sense of having good judgement about fashion,
making this an opportune time to venture into the footwear industry. By
focusing on craftsmanship, customization, and sustainability, I believe i
can set my business apart and tap into a rapidly and flourishing middle-
class population with a growing need for quality fashion.
I also am very conscious and aware that success in this business will
require a commitment to quality, an emphasis on sustainable practices,
and a strong brand identity. Adaptation to changing consumer
preferences, market dynamics, and challenges will be crucial for long-
term success.

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NAME: EZEORAH PRINCE SUCCESS

REG NO: 2020/243925

SHOE MAKING AND MY VIEW ON ITS POSSIBILLITIES IN THE

3. Sustainability Trend: Sustainable and non-harmful products are

MY UNIQUE ASPECTS AND IMPROVEMENTS ON THE SHOE

1.Customization:Would be unique and different by offering a wide range

3.Skilled Artisans: I would employ and train local artisans, helping to

5.Marketing and Branding:I would create a compelling brand story

6.After-Sales Service:I would provide excellent customer service,

7.Collaborations and Partnerships:I would partner with local designers,

8. Diversified Product Range:I gradually expand my product range to

3.Education and Awareness: Educate consumers about the benefits of

4.Capital Investment: Shoe manufacturing can require significant initial

By combining high-quality craftsmanship, customization, sustainability,

In conclusion, establishing a customized and sustainable shoe

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