About us

Land Sterling is a leading global real estate solution provider with a

dedicated local presence throughout the Middle East, North Africa and
Europe. Our international team of fully accredited experts is backed by
over 100 years of cumulative experience and operates from offices in
Abu Dhabi, Dubai, Leeds, London and Riyadh.

Land Sterling empowers its clients with innovative and tech-led

solutions across every dimension of real estate services. The company
offers a full range of property consultancy services per RICS, CIOB and
International Valuation Standards across various industries.
 14 years 5 offices 10,000
of excellence in Abu Dhabi, Dubai, Leeds, completed
London, and Riyadh assignments

projects completed in recognized by the

12 30+ Middle East's

US$36B+ countries
major banks
accept our reports BIG 4
worth of projects across the Middle East, in the GCC region auditing firms
valued Africa, and Europe
 Sectors We Cover

Leeds
London

Abu Dhabi
Riyadh
Dubai

Commercial Residential Retail Entertainment Healthcare Industrial

Sports & Government

Education Aviation Hospitality Logistics
Leisure Advisory
 Featured Projects

Design and Project Management FM Strategy & Life Cycle Analysis

Fit Out Management, Health & Safety Services Reserve Fund/Life Cycle Assessments
Technical Audits and Inspections Technical Audits and Inspections
QA/QC Design Reviews The King Abdulaziz Center for World Culture,
The Opus, Dubai Kingdom of Saudi Arabia

Projects

44 Developments
Client: Emaar
Scope: Reserve Fund Studies
Asset Condition Surveys
Cost Allocation

Technical Studies 36 Master Communities (Residential,

Technical Audits and Inspections Commercial, Hospitality and Retail Portfolio)
Property Snagging Reserve Fund/Life Cycle Analysis
Condition Assessments and Surveys
Jumeirah Park, Dubai
Technical Audits and Inspections
Aldar Properties, Abu Dhabi
Awards
Silver Ranking Award for Valuations
The RERA 2022 Awards

Shortlisted - 2022
Proptech Company
of the Year
Project Management Company of the Year
Shortlisted - ME Consultant Awards 2022 - UAE
Runner-Up - 2022
Property Consultancy
Team of the Year Innovation in Project Delivery
ME Consultant Awards 2021 - UAE
Next-Gen Personality of
the Year
2022 Real Estate Consultancy of the Year
MEA Markets UAE Business Awards 2020
Hamza Betraoui
Managing Director

Leading Property Investment Consultancy Firm

Property Consultancy Team Realtek Awards 2023
of the Year Award
2021
Business Leader of the Year
Shortlisted - 2021 Finalist
Adoption of Tech Award Hamza Betraoui
Managing Director

Shortlisted - 2021
Next-Gen Personality of Intelligence Power List
the Year Youcef Betraoui - 2021 Hamza Betraoui - 2020
Hamza Betraoui Chief Executive Officer Managing Director
Managing Director
 Our Services

Property Building & Facilities Project Management Asset Investment

Valuation Consultancy & Cost Consultancy Management Advisory

Strategic International Industrial Project Sales & Leasing

Consultancy Property Sales Consultancy Marketing Brokerage
Property Valuations
Through a tried-and-tested process of rigorous assessment and critical analysis, our fully qualified team of RICS Certified Chartered Surveyors
will help you gain accurate and intelligence-led valuations on your properties across all real estate sectors in the Middle East, Africa and Europe.

Residential Commercial

Villas Hotels & Resorts

Buildings Offices
Land Mixed-Use
Compounds Palaces Properties
Off-Plan Properties Schools
Off-Plan Properties
Hospitals
Industrial Properties
Malls
Retail
Labor & Staff Accommodation
Land (Commercial & Agricultural)

Our Certifications
Property Valuations
PROJECT HIGHLIGHTS

Valuation on the basis of Valuation of residential Valuation of the Valuation of properties Valuation of Valuation of the Valuation of portfolio of
Market Value Hospitality, units in Makkah portfolio of in KSA and Bahrain plots in Makkah portfolio of properties in UAE
Residential, School in the UAE properties in Dubai properties in Dubai

Valuation of the Valuation of warehouses Valuation of portfolio of Valuation of the Valuation of portfolio of Valuation of the portfolio Valuation of plots in
portfolio of and lands in Riyadh and properties in Dubai portfolio of properties located of properties located Makkah
properties in UAE Dammam properties in UAE within Abu Dhabi in Abu Dhabi

Valuation of plots in Valuation of portfolio Valuation of portfolio of Portfolio valuation of 28 Land Valuation of Valuation of residential Valuation of portfolio
Dubai of properties in UAE properties across properties within the UAE Schools across in the UAE of properties in UAE
UAE & Beirut UAE for ADEK
Building & Facilities Consultancy
Land Sterling has meticulously developed defined core services which provide a broad array of techno-commercial advisory, consultancy and
management services that are considered in their breadth, depth and reach. We develop mutually beneficial partnerships with our clients that
create fundamentally sustainable business models to provide long-term enhancements to their organisation’s portfolios and the built environment.

Our Building & Facilities Consultancy team comprises highly experienced and qualified Chartered Building Surveyors, Facilities Managers, MEP
Surveyors and Reserve Fund Specialists.

Building Technical Consultancy RERA Compliance Facilities Management

• Building Condition Surveys & Audits • Reserve Fund Study Consultancy
• Structural & MEP Testing • Service Charge Allocation Study
• FM Design Services
• Witnessing of Testing & Commissioning • Reinstatement Valuations
• FM Cost Services
• Building Fire, Life, Health & Safety Audit • Energy Audit ASHRAE Level 1 & 2
• FM Technical Services
• Building QA/QC Inspection and Audits • Building Completion Audit for ESCROW release
• FM Audit & Evaluation Services
• Building Structural Consultancy
• FM Transition from contractor to FM service provider
• FM Mobilisation & Re-structuring
• FM Market Research
• Energy Management Services

Snagging & Handover Property Drone Services

• Property Handover and Takeover Management
• Facade Inspections
• Property Snagging and Inspections
• Surveying and Mapping
• DLP Management
• Project Filming
Building & Facilities Consultancy
PROJECT HIGHLIGHTS

Civil / MEP Dilapidation Survey Life Cycle Lease Area Condition Survey & Cost & Technical Cost & Technical
Civil / MEP Bill Of Quantities Analysis Measurement Life Cycle Analysis Consultancy Consultancy
Generation

Cost DAMAC Hills / Akoya / Cost & Technical Condition Condition Critical Asset Survey &
Consultancy Jawhara Jeddah Consultancy Survey Survey Fire Safety Assessment
Building Completion Audits
Reserve Fund Studies
Reinstatement Valuations

Cost Cost Consultancy, Technical Technical & Cost Project management & Cost Consultancy & Cost Consultancy
Consultancy Consultancy & Fit-Out Consultancy Site supervision Technical Consultancy
Project Management Riyadh
Project Management & Cost Consultancy
Land Sterling's primary objective is to judiciously convert every client's aspirations into their chosen investment reality, accomplished by applying an
innovative holistic approach to an individually tailored contemporary range of services encompassing the entire project life-cycle. Land Sterling
actively supports all projects at every step, from business case preparation, stakeholder management, assembling professional teams, planning and
coordination through to scheduling, cost control, design, construction and into the testing, commissioning and operational phases.

We are dedicated to serving our clients responsibly, whether real estate organisations, owner occupiers or project investors. We also ensure that all
project objectives are achieved according to client specifications, providing step-by-step solutions to any development issues. A few of these services
are:

Construction Management Project Management

• Total Quality Management • Client Representative / Contractor Integration
• Health & Safety Management • Program Management
• Logistics & Construction • Project Planning, Scheduling & Critical Path
• Site Management • Risk Management & Mitigation
• Project Controls
• Implementation & Execution Planning

Commercial Services Design Management

• Budgeting & Cost Planning • Concept Design & Feasibility Studies
• Quantity Surveying • Building Code & Regulatory Compliance
• Contract Administration • Value Management & Optimisation
• Claims & Litigation • Buildability & Standardisation
• Project Analysis (Cost to Complete) • BIM Integration

MEP Services & Sustainability Fit Out Management

• Building Condition Surveys & Audits • Design Consultancy for Fit Out & Refurbishments
• Structural & MEP Testing • Tender and Procurement Management
• Witnessing of Testing & Commissioning • Fit Out Manual Preparation
• Building Fire, Life, Health & Safety Audit • Fit Out Drawing Reviews
• Building QA/QC Inspection and Audits • Fit Out Monitoring & Supervision
• Building Structural Consultancy • Fit Out & Retail Delivery Management Services
• Document Administration
• HSE Supervision
Project Management & Cost Consultancy
PROJECT HIGHLIGHTS

Education Exhibition Hospitality Mixed Use

AQUILA SCHOOL - DUBAI EXPO 2020 - PAVILLION RITZ CARLTON - RAS AL KHAIMAH MAG CITY MEYDAN - DUBAI

Residential Commercial

DAMAC LAGOONS - DUBAI TRANQUIL WELLNESS RESIDENCE WALDORF ASTORIA - DUBAI NAD AL SHEBA MALL - DUBAI
Industrial Consultancy
With highly developed technical expertise at our fingertips, we empower our clients through expert knowledge-led analysis and a deep awareness
of the global industrial real estate sector, applying practical solutions across the entire value chain and catering for the exponential growth in
industrial trends, sparked by a resurgence in the sector.

Plant & Machinery Valuations Fleet Valuation Advisory Services

• Financial/Auditing Valuations • Car Valuations • Financial/Auditing Valuations
• Market Valuations • LTV & HTV Valuations • Market Valuations
• Bank Collateral Valuations • Construction Vehicle Valuations • Bank Collateral Valuations
• Insurance Valuations • Truck & Trailer Valuations • Insurance Valuations
• Liquidation Valuations • Logistics Related Vehicle Valuations • Liquidation Valuations
• Rental & Lease Valuations • Rental & Lease Valuations
• Valuation Reviews • Valuation Reviews

Fixed Asset Management Industrial Consultancy Asset Acquisition & Disposal

• Asset Register Creation
• Asset Verification & Reconciliation
• Technical Due Diligence
• Techno-Economic Viability Studies
Services
• Asset Register Reconciliation • Equipment Market Research • Pre-sale Inventory
• Hierarchical Asset Classification Structure • Equipment Trending Analysis • Sale Price Estimates
• Asset Coding & Tagging (Barcodes, QR Codes, RFID) • Risk Surveys • Asset Acquisition & Disposal Procedures
• AMS Software & Operating Procedures • Private Treaty Sales
• Gap Assessment Report
Industrial Consultancy
PROJECT HIGHLIGHTS

Automobile Valutation Automobile Valutation Automobile Valutation Insurance & Audit Asset Valuation Asset Valuation
Valuation
Project Sales & Marketing
Our property marketing team provides a bespoke service to satisfy every
client’s objectives. This team is experienced in handling all stages of project
Digital
marketing, from strategic planning to handover and payment administration
- all geared to maximize our clients’ financial returns. Marketing

Marketing Strategy

With our clear and concise property marketing strategies, we do not limit
ourselves to just digital marketing. We combine it with all other Direct
communication mediums, such as print, TV, radio, toll-free calls, face-to- Marketing
face advertisement and PR, for maximum recall and premium results. Our
results-driven strategies ensure that your properties are visible to all the
right audiences through all possible channels.

Our team knows how to generate compelling graphics, elite content and
On-Site
relevant media to generate high-end leads online and offline.
In addition, we handle marketing with expertise, from print advertisements Marketing
to PR and digital platforms, driving the best ROI for your projects.

Digital Interactive Property Journey

We develop exclusive website landing pages for

every project we handle. Our digital team designs and
develops the project's 2D and 3D structure mapping
so that users can interact virtually and make
informed decisions. Each unit on the journey will be
integrated directly with Land Sterling's CRM System.
Project Sales & Marketing
PROJECT HIGHLIGHTS

Residential Project - BouleVard Onaiza Commercial Center - Al Dubai Marina

Jeddah Project Sales & Khobar Project Sales & Marketing
Project Sales & Marketing Marketing Project Sales & Marketing

Q-Point - Dubai Land Al Malaz Mall Wellness Center Supermarkets

Project Sales & Marketing Leasing Management & Marketing Leasing Management & Marketing Leasing Management & Marketing

Hamra Plaza - Riyadh London Homes Al Fahd Investment Al Ahli Capital

Leasing Management & Marketing Leasing Management & Marketing The Kingdom Gate -Project Gardenia Jeddah -Sales
Marketing
Strategic Consultancy
Land Sterling has acquired extensive experience as a strategic consultant through years of successful operations throughout the Middle East, Africa
and Europe granting the organization the ability to augment the value proposition of your business by delivering detailed and customised research
reports suitable for diversified purposes, enabling high-level and unbiased decision-making processes and thereby delivering the best results.

Market Reports & Analysis Bespoke Research

• Analysis of real estate asset classes slated to be • Analysis of the market and financial feasibility of proposed
included in planned developments projects.
• Coverage of a broad range of sectors, including • Analysis of the site, the economy, and the demographics
education, commercial/office, residential, • Performance of site analysis, economic analysis, and
hospitality, retail, and healthcare demographic analysis
• Identification of the supply and demand dynamics • Development of projected financial statements for
for each market sector the overall project
• Visits to existing developments and performance of
focused interviews with real estate industry experts

Development Strategy Highest & Best Use Studies

Reviews • Carrying out of-site analysis
• Performance of economic and demographic analysis
• Diagnostics & Data Gathering
• Market analysis of the best-suited real estate asset class,
• Outlining the Investment Objectives, Investment
based on market background, pricing trends, and supply &
Structuring, Management Methodology and Asset Class
demand data
Action Plans
• Deployment of assets

Project Feasibility Reports

• Finance/lending advisors and subject matter experts make
up Land Sterling’s dedicated real estate investment team We provide a full range of
• Expert in determining a project’s feasibility and viability,
from both a technical and financial standpoint accurate and reliable
• Carry out detailed assessments of project risks and offer
insights to clients to help them make informed decisions
studies at all stages of
the real estate cycle -
Development,
Investment and Strategy.
Strategic Consultancy
PROJECTS HIGHLIGHTS

Residential Project - Jeddah Luxury Development in Preliminary Study & Highest and Highest & Best Use Study
Benchmarking Exercise & Sales Business Bay - Dubai Best Use Study in Retail, Residential, Land in Tanomah, KSA.
Strategy Feasibility Study Office, Hospitality, Entertainment
sectors

Full Feasibiliy Study Commercial Center - Al Khobar Healthcare Facility Residential Plot - Riyadh
of lands in Riyadh Tourist Resort - Al Taif Full Feasibility Study Highest & Best Use Study
Commercial Land - Riyadh Abu Dhabi
Market & Financial Feasibility Study/
Leasing Strategy

Najmatic For Najmatik For Feasibility studies and opportunity Valuation of the largest
Development and Investment assessment for a logistics cluster private education provider
Market and Financial Feasibility development in Ras Al Khaima in the UAE
Study
Asset Management Services
Successful asset management requires a range of specialist skills. Land Sterling’s Asset Management Services have evolved to become systematic,
sustainable and steadfast in their application and results. Transparent in their operations and faithful to client goals, Land Sterling’s asset
management streams are specifically modelled to focus on the core processes of investment, financing, developing, operating, maintaining, and
selling assets in a productive and cost-effective manner.

Portfolio Planning Portfolio Audit

AA Portfolio Plan is an overall strategy that guides day-to- An important check on an existing Portfolio. A Portfolio Audit
day decisions on investing for the long term. Portfolio provides a systematic, in-depth investigation into the real
Planning considers the investor’s goals and risk tolerance, estate portfolio, which helps in Asset Optimization
among other factors.

Portfolio Management Reporting & Consolidation

Portfolio Management is the selection, prioritisation and Reporting & Consolidation provides knowledge of the annual
control of an organisation’s programmes and projects in line value of assets by group, showing the starting balance,
with its strategic objectives and capacity to deliver. The goal increases, decreases, additions, and retirements for costs
is to balance the implementation of change initiatives, whilst and depreciation
optimising return on investment

Allocating Capital & Asset Strategies

Investment Resources
Monthly, Quarterly, Bi-Annually, Annual, 3-Year and 5-Year
Strategies are planned by the asset manager in line with the
Capital Allocation involves the distribution and investment of
portfolio’s potential to be enhanced at every opportunity
financial resources in ways that will increase its efficiency
and maximize its profit

Investment & Disposal Advice Asset Optimization

Asset Optimization is the process of finding the very best use In line with all of the above, Land Sterling’s asset managers
of assets in a portfolio. Asset Optimization finds the balance advise on any necessary exit strategies for weaker assets in
between efficiency and reliability the portfolio and advise on investment strategies to enhance
the portfolio
Investment Advisory
Our investment advisory team’s entire ethos revolves around optimising asset performance for all stakeholders. It, therefore, focuses on solution-
based strategies that, while they may not be high-income-producing in the short term, are the most sustainable, adding intrinsic value to life and
land and actively contributing to the green economy.

Real Estate Investment Investment Due Diligence Debt Advisory &

Trusts (REITs) & Sukuk A thorough investigation of each investment, broker and Development Finance
REITs are funds that invest in real estate, providing money manager before handing over money can protect As an advisor completely independent from providers of
investors with a simple way of obtaining income from investors from the risk of catastrophic loss and help finance, Land Sterling’s objectives are fully aligned with
property without the need to own property themselves clients to make more profitable, well-informed those of its clients: the provision of expert advisory
investment decisions services based on client expectations, offering integrated
business advisory, taxation and risk management
solutions

Assistance in Portfolio Built-to-Suit Structuring Sale & Leaseback

Diversification The key benefit to corporate occupiers of the build-to-suit Our expertise is invaluable in designing the perfect
Considering the movement of the market, a diversified model is that they can occupy space built according to leaseback model, one which will attract buyers and not
portfolio helps the spread of financial risks across their specifications and presumably not otherwise be exorbitant to the seller
different segments and diverse industries to help available at the location
maintain a balanced and diverse portfolio
Investment Advisory
PROJECTS HIGHLIGHTS

Land Sterling has worked with SEDCO Capital, Al Rajhi Capital, Al Bilad Capital, Emirates REIT, ENBD REIT, GII REIT and Al Mal Capital to source
authentic real estate acquisition opportunities. Some of these assets include high-end hotels, Grade A office buildings, international schools and
theme parks.
International Property Sales
Land Sterling has relentlessly pursued a strategy of capitalizing on its reputation for solid, scalable and resourceful service provision, enhancing its
impressive track record in providing expert real estate consultancy services. This in turn has led the organisation to expand its mandate and
introduce its services into international property sales. As a result of this far-reaching enrichment of the company’s fundamental attributes, it now
markets some of the best properties in the most desirable and exclusive locations in various countries across Europe, Asia and the MENA region,
guiding clients through every element of their international property journey.

UK Properties Port City

Colombo, Sri Lanka

BluLiving Fifty5ive
Bracknell Manchester

The Maltings The Quarter

Birmingham Preston
Sales & Leasing Brokerage
Land Sterling Brokerage is the professional independent brokerage division of Land Sterling Properties providing a complete range of brokerage
services, including leasing, selling, managing and monitoring properties across the globe. With a practical and dependable combination of local
knowledge, regional market awareness and global expertise in real estate, Land Sterling is revolutionizing how properties are bought and sold in the
MENA region. From initial market evaluations to the final closing of the deal, Land Sterling will be with you every single step of the way, facilitating
every transaction, answering every question and taking care of every little detail.

We’ve built our success by keeping our clients at the heart of everything we do.

Sales Leasing

Our team is diligent, professional, diverse, and ready to cater to your every property need. We won’t rest until you are 100% satisfied with our
service. We are trusted by our clients, accessible and always within reach. Our real estate consultants are handpicked and trained to professionally
represent our brand and your interests. In addition, we bring to the table unrivalled community expertise across the local markets.
Sales & Leasing Brokerage
DEVELOPERS WE DEAL WITH
 Land Sterling prides itself on its highly trained and experienced pool of talent and is registered with the
Royal Institution of Chartered Surveyors (RICS), the International Valuation Standards Council (IVSC) and
the Chartered Institute of Building (CIOB), adhering to the latest international standards and best
practices in every aspect of our work.

Qualifications &
Accreditations

Our reports are recognised by the top four auditing firms in the MENA region.
Key People
Middle East, North Africa & Europe

Youcef Betraoui
MRICS FRTAQEEM

Founder & Chairman

Abdelbasset Edward Sanders Ahmad Al Azhari Vinodh Mahadevan MRICS

MRICS, FIWFM Finance Director Head of Business &
Betraoui Managing Director MENA MENA Strategy

Chief Executive Officer

Hamza
Betraoui MRICS
Arshad Ahmed FMP SMP Sunjay Shanker MBA PMP Khalid Qundos
Partner & Board Member Head of Building Director of Project Handover Services
& Facilities Consultancy Management Manager
Our Clients
UAE KSA UK
Dubai - Headquarters Riyadh Leeds
227, Block B, Al Shafar Investment Building, A120, Al Waha Square Building, 8918, Office 39, Madison Offices
Sheikh Zayed Road, PO Box 390984, Al Waha DIstrict, Uthman Ibn Affan Road, Pudsey, Leeds, LS28 6LE
Dubai, United Arab Emirates 12445, Riyadh, Kingdom of Saudi Arabia United Kingdom

+971 4 380 8707 +966 920014799 +44 786 235 0489

[email protected] [email protected] [email protected]

landsterling.com landsterling.com.sa landsterling.com

Abu Dhabi London

20, Pinnacle Business Centre, 20-22 Wenlock Road, London,
Al Sahel Towers, Corniche Road, N1 7GU,
Abu Dhabi, United Arab Emirates United Kingdom

+971 2 410 3560 [email protected]

[email protected] landsterling.com

landsterling.com
www.landsterling.com