INTRODUCTION

INTRODUCTION - JAEDEYL
The emergence of various foreign influences, particularly in food and entertainment, has
significantly reshaped Filipino practices and preferences over the years. Among these influential
sources, Korea stands out as a major contributor, infusing the Philippines with its vibrant culture
through movies, music, and cuisine.
This cultural phenomenon, widely recognized as the "Korean Wave" or "Hallyu," has seen South
Korean culture soar in global popularity, profoundly affecting many aspects of Filipino life.
A notable manifestation of this influence is the widespread adoption of Korean cuisine, with
Samgyeopsal being a prime example.
The interactive nature of Samgyeopsal dining makes it more than just a meal; it becomes a
shared experience that encourages conversation and bonding.
According to a study of PMC Pubmed Central in 2023, The Philippines saw an 80 percent
increase in Korean restaurants during the last decade, with Samgyeopsal at its center.
This trend not only enriches the local food scene but also enhances cultural diversity, offering
Filipinos a taste of global flavors while fostering a deeper appreciation for different cultures.
In essence, the Korean Wave's influence in the Philippines exemplifies the power of cultural
exchange in shaping and enriching societies. The adoption of Samgyeopsal and other Korean
culinary delights into the Filipino food scene is a vivid illustration of how food can serve as a
bridge between cultures, fostering understanding and appreciation.
EXECUTIVE SUMMARY
Name of Enterprise- BARBIE

Offers the famous Korean cuisine that many Filipinos craved, the business promulgates the name
“SamGui” derived from the 3 first letters of Samgyupsal, (Sam), which is the main dish offered
and “Gui” means grilled in Korean.
Nature of Enterprise -
 Manufacturing: The business manufactures the marinated pork that is used in
sangyeopsal, and it also produces the sangyup bites, which are an individual version of
sangyeopsal that will be directly served to customers dine-in or takeout. Beverages such
as iced tea, cucumber lemonade, and coffee are also served.
Service: The business provides service to customers in ordering, guiding them in grilling
techniques, and billing out.
Retail: The business offers beverages, specifically soft drinks, which include Royal, Coke, and
Mt. Dew.
Vision
To be a leading example of cultural integration and culinary excellence, fostering a community
where diverse global influences harmoniously blend to enrich local traditions, enhance culinary
experiences, and promote mutual understanding and appreciation.
Mission- ROSENIE
To embrace and integrate global cultural influences, particularly from Korea, into Filipino
society by enhancing the local food scene with unique flavors and dining experiences like
Samgyeopsal. We aim to satisfy the palates of our customers while fostering community
bonding, promoting mutual respect, and preserving culinary heritage through sustainable
practices and cultural education.
Location
SAMGUI is located at Carment Street, in Brgy. San Pedro, Binalbagan, Negros Occidental 6107.
Descriptive Definition of the Project
The SAMGUI is a Korean grill house where the famouse Samgyeopsal is being offered with
variety of side dishes that will satisfy the Filipino palates, giving a taste of Korean Cuisine. Its
interactive dining experience also align with Filipino values of Family-oriented and
“Pakikisama” that highlights the bond and that ones offers to another. This establishment
promotes globally cuisine, offering a different flavor and experience to people while still
promoting the sense of companionship to Filipinos. service
Projected Long-Term Objectives- JEREL
 Cultural Integration
Foster an enduring exchange between Korean and Filipino culture, encouraging mutual
understanding and appreciation to their practices and cuisine while integrating Filipino values
and ensuring that Filipino vulture is celebrated and preserved.
 Culinary Excellence and Diversity

Introduce and popularize Korean cuisine in the Philippines, expanding Samgyeopsal tradition
and other Korean culinary offerings, while encouraging fusion of Filipino and Korean dishes,
values, and practices.
 Community Engagement and Social Bonding
Establish a dining experience that promotes interactive way of eating, enforcing the sense of
togetherness and shared experience in both culture.This will bridge relationship and create social
bonds.
 Sustainability and Innovation
Sustainability and Local Sourcing Advocate for sustainable dining practices that respect and
preserve both Filipino and Korean culinary traditions, ensuring these cultural treasures can be
enjoyed by future generations.
 Economic Impact and Tourism
Boost the local economy by supporting Korean restaurants, food suppliers, and cultural
businesses in the Philippines, creating job opportunities and promoting economic growth.
Summary of Findings
I. Management Aspect- ROSENIE
II. Market Aspect- BARBIE
III. Technical Aspect- JEREL
IV. Legal and Taxation Aspect- ROSENIE
V. Financial Aspect- JAEDEYL

VI. Socio-economic and Environment Aspect -JEREL

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INTRODUCTION - JAEDEYL

Name of Enterprise- BARBIE

 Manufacturing: The business manufactures the marinated pork that is used in

as iced tea, cucumber lemonade, and coffee are also served.

To be a leading example of cultural integration and culinary excellence, fostering a community

experiences, and promote mutual understanding and appreciation.

practices and cultural education.

Descriptive Definition of the Project

promoting the sense of companionship to Filipinos. service

Projected Long-Term Objectives- JEREL

and ensuring that Filipino vulture is celebrated and preserved.

 Culinary Excellence and Diversity

values, and practices.

 Community Engagement and Social Bonding

 Sustainability and Innovation

 Economic Impact and Tourism

I. Management Aspect- ROSENIE

II. Market Aspect- BARBIE

III. Technical Aspect- JEREL

IV. Legal and Taxation Aspect- ROSENIE

V. Financial Aspect- JAEDEYL

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