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BUSINESS CASE STUDY ANALYSIS

The Students Business Project is the CUE initiative to bring academia and
business closer together. This initiative aims to create a common platform for
the exchange of information; The objective is, that researchers can offer a
profile of their own research, and entrepreneurs can list their need for
scientific solutions, to bring the research and entrepreneur together. The
platform is materialised in the form of a website. There are records including
scientific solutions to be implemented on the one hand and the records of demands
for scientific solutions on the other hand.

BACKGROUND
Every day, business life involves making decisions based on evidence, which in
turn allow the company (and all its employees) to move forward and make further
decisions. This approach, known as a process chain, has implications for the
long-term survival of a business. Such facts are compiled in a “company
diagnosis”. The concept of “diagnosis” can be explained simply: it is the
production of knowledge based on observation of the actual and available facts.
The available data is systematically analyzed in order to produce a coherent
business strategy and to determine the means to implement this strategy at the
practical and operational level. Such diagnoses are based on relevant factors:
political, economic, socio-cultural, etc. However, they are necessarily conducted
at a specific point in time and can therefore rapidly become outdated if the
industry is dynamic. Further, these diagnoses usually rely on a set of facts
(which are more or less accurate), opinions (more or less valid), and a certain
bias of analysis (even if everything possible is done to limit this). Making a
decision based on such a diagnosis alone may have important and unintended
consequences for the future of a company. A company diagnosis is a necessary
component of any business strategy. Nevertheless its importance must be put into
perspective. On one hand, economic systems are dynamic and situations can change
rapidly, so the actors of these systems must continually adapt themselves to the
new conditions and adjust their behaviour, needs and expectations accordingly. On
the other hand, a manager cannot be sure that the chosen solution will be the
best one, nor that the decision will be good.

Strategy is, by definition, a dynamic domain. A situation can be approached from


multiple perspectives, and there is not always one sole solution to an issue
faced by a company: numerous solutions may be possible, each having its own
strengths, weaknesses, and efficiency. Thus, the diagnosis is just one element
(among others) guiding the formation of a business strategy. This strategy aims
to identify actions that, when implemented, will facilitate the resolution of
actual problems. Finally, the decision-making process is the result of a
discipline of mind, based on specific thinking processes and mechanisms. It is in
this context that the case study method becomes relevant. This method allows the
reader, first, to train him or herself to analyse situations and environments,
and secondly, to develop these thought processes so as to enable proposals for
action in various areas of marketing, which together help to reduce the
uncertainty faced by businesses.

Message from the instructor


Congratulations on successfully completing this “Architecture Level 3
Advanced Diploma Level 3 Advanced Diploma” course! You have reached a
significant milestone in your professional development journey and should be
proud of your accomplishment. We would like to inform you that if you would
like to receive a diploma certificate for this course, please contact us at
[email protected].

The cost of the diploma certificate is as follows: Digital Form send to your
email: £19.99. Hardcopy send to your post: £35. Please note that the diploma
certificate will be issued based on the completion of all course requirements.
We congratulate you once again on your achievement and look forward to
assisting you with the diploma certificate issuance process.

MODULES

Description
Lecture 1: Advanced Architectural Design Principles

 Lesson 1 - Introduction to advanced design concepts and theories


 Lesson 2 - Analysis of architectural precedents and case studies
 Lesson 3 - Exploring the role of context, site analysis, and
programming in design
 Lesson 4 - Advanced spatial planning and circulation strategies

Lecture 2: Advanced Construction Techniques and Materials

 Lesson 1 - Study of advanced construction methods and materials


 Lesson 2 - Structural systems and their impact on architectural design
 Lesson 3 - Analysis of building envelope systems and their
performance
 Lesson 4 - Integration of sustainability principles in construction
practices

Lecture 3: Advanced Architectural Drawing and Modelling

 Lesson 1 - Developing advanced skills in architectural drawing


techniques
 Lesson 2 - Utilizing computer-aided design (CAD) software for
architectural representation
 Lesson 3 - Creating detailed architectural models and prototypes
 Lesson 4 - Introduction to Building Information Modelling (BIM)
concepts

Lecture 4: Critical Thinking and Problem-Solving in Architecture

 Lesson 1 - Developing critical thinking skills within the architectural


design process
 Lesson 2 - Problem-solving methodologies and strategies in complex
design scenarios
 Lesson 3 - Exploring alternative design solutions and evaluating their
feasibility
 Lesson 4 - Collaboration and teamwork in architectural design projects
Lecture 5: Sustainable Design Practices in Architecture

 Lesson 1 - Understanding the principles of sustainable design in


architecture
 Lesson 2 - Integration of renewable energy systems in architectural
projects
 Lesson 3 - Passive design strategies for energy efficiency and thermal
comfort
 Lesson 4 - Environmental impact assessment and life cycle analysis in
architecture

Lecture 6: Communication and Presentation Skills

 Lesson 1 - Developing effective visual and verbal communication skills


in architecture
 Lesson 2 - Presentation techniques for architectural projects and
proposals
 Lesson 3 - Architectural visualization and rendering techniques
 Lesson 4 - Professional documentation and portfolio development

Lecture 7: Practical Application and Site Visits

 Lesson 1 - Applying theoretical knowledge to real-world architectural


projects
 Lesson 2 - Site visits to explore architectural design in context
 Lesson 3 - Collaboration with industry professionals and stakeholders
 Lesson 4 - Project management and coordination in architectural
practice

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