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Estudio de Mercado Taller Automotriz
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Este documento presenta un proyecto para crear un taller automotriz multimarca en Atuntaqui, Ecuador. Incluye un estudio de mercado con objetivos de evaluar la demanda y oferta, y
determinar… Full description

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2.- »Zuæ jspdbtks bknsfidrj fepkrtjntd pjrj jbuifr j un tj``dr id

rdpjrjbfòn;

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y sdhurfiji dn `j rdpjrjbfòn, sdhufik id un 6.8% qud prdlfdrd `j rjpfidz dn `j
rdpjrjbfòn, sdhufijedntd tdndeks un 4.<% qud prdlfdrd d` prdbfk, y pkr u`tfek
tdndeks un ?.3% id qud prdlfdrd `j jtdnbfòn pdrsknj`, bkn dstks rdsu`tjiks d`
tj``dr idod orfijr `j hjrjntåj y rdj`fzjr un oudn trjojmk dn `js rdpjrjbfknds.

9.- Vj dn d` tj``dr, »quæ ljbtkrds pudidn fntdrvdnfr dn Ti. pjrj idbfifrsd j sdr
jtdnifik;

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Jnê`fsfs=
Jquå sd pudid kosdrvjr bkek d` dqufpjefdntk id` tj``dr ds un ljbtkr qud ``jej `j
jtdnbfòn j un 9:.8% id `j pko`jbfòn dnbudstjij, sdhufik id` trjtk bkn d` qud ds
rdbfofik qud tfdnd un fntdræs id` 2:.6%, jideês sd pudid kosdrvjr bòek un
:4.2% kptj pkr d` dspjbfk y d` kridn id` `uhjr y pkr ý`tfek d` ::.:% prdlfdrd qud d`
`uhjr dstd `fepfk y kridnjik, pjrj `k buj` j` ekedntk id `j brdjbfòn id` tj``dr sd
idod tdndr dn budntj tkiks `ks ljbtkrds, ijnik eês fepkrtjnbfj j` dqufpjefdntk
id` tj``dr.

4.- »Zuæ ljbtkrds bknsfidrj rd`dvjntds pjrj vk`vdr j sdr jtdnifik dn un tj``dr
id rdpjrjbfòn;

Jnê`fsfs=
Hrjbfjs j dstj dnbudstj sd cj pkifik kosdrvjr qud dn un 93,<% id `j pko`jbfòn
kptj pkr qud dxfstj `j hjrjntåj dn d` trjojmk rdj`fzjik, jideês qud un ?7,3% sd
cjbd rd`dvjntd qud sd buep`j bkn d` tfdepk dstjo`dbfik id dntrdhj, d` :3,:%
cjbd rdj`bd qud `ks prdbfks sdjn jbkrids j` trjojmk j rdj`fzjrsd y pkr ý`tfek d`

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:?,4% rdqufdrd rdspdtk j` prdsupudstk fnfbfj`, k j` ednks qud nk sd j`dmd eubck,

bkn dstks rdsu`tjiksYou're
idodeksReading a Preview
tdndr dn budntj `j dxfstdnbfj id hjrjntåj dn
nudstrk tj``dr.
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<.- »Bkn qud lrdbudnbfj jbuid j un tj``dr id rdpjrjbfòn;

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Jnê`fsfs=
Rdhýn `ks rdsu`tjiks id `j dnbudstj rdj`fzjij d` 4<.2% id `j pko`jbfòn jbuid j
un tj``dr sk`k bujnik d` vdcåbu`k dstê lj``jnik, d` ?6.< % jbuid j` tj``dr bjij sdfs
edsds yj sdj pjrj rdvfsfòn k rdpjrjbfòn, d` :?.8% sd rfhd j` af`kedtrjmd qud nks
fnifbj d` ejnuj` id usujrfk id bjij vdcåbu`k, y pkr ý`tfek sk`k d` :.9% jbuid j un
tj``dr bjij júk.

8.- Bknsfidrj fepkrtjntd `j dntrdhj id ljbturjs iknid sd idtj``dn tkijs `js

kpdrjbfknds id rdpjrjbfòn rdj`fzjijs j su vdcåbu`k;

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Jnê`fsfs=
You're Reading a Preview
@ks rdsu`tjiks nks eudstrjn bkek d` 67,:% id `j pko`jbfòn bknsfidrj fepkrtjntd
`j dntrdhj id ljbturjs idtj``jijs bkn d` lfn id dvftjr buj`qufdr ej`dntdnifik bkn æ`
Upload
tj``dr, y tjn sk`k d` 6,6% brddyour
quddocuments to download.
nk ds id fepkrtjnbfj `j dntrdhj id ljbturjs.
Dstks rdsu`tjiks idodeks tdndr dn budntj j `j ckrj id ekntjr nudstrk tj``dr, yj
qud `j pko`jbfòn prdlfdrd tj``drds iknid tdnhjn
OR tkiks `ks pjpd`ds dn rdh`j.

Become
3.- »Buê`ds skna Scribd member
`js lj``js eêsfor full access.kYour
lrdbudntds first 30pkr
ektfvks days`jare free.``dvj su
buj`
vdcåbu`k j` tj``dr;
Continue for Free

Jnê`fsfs=
Rdhýn `ks rdsu`tjiks d` 97.2% id `j pko`jbfòn dnbudstjij jbuid j` tj``dr pkr
ektfvks ifldrdntds j `ks dxpudstks dn `j dnbudstj, dstks pudidn sdr rd`jbfknjiks
bkn ifrdbbfòn, ifstrfoubfòn, dnbdnifik, dtb. D` 2<.:% jbuid j un tj``dr jutkektrfz
pkr d` sfstdej id lrdnks yj sdj pkr ejntdnfefdntk k pkr rdpjrjbfòn, d` ::.:%
jbuid pkr ektfvk id` sfstdej id suspdnsfòn, d` 3.2% jbuid pkr ektfvks id
rdpjrjbfòn id` ektkr, d` 9.?% id `j pko`jbfòn jbuid pkr `j rdpjrjbfòn id `j bjmj id
bjeofks, y bkek sd pudid kosdrvjr `j rdpjrjbfòn id trjnsefsfòn ds pkbk bkeýn
dn `j pko`jbfòn dnbudstjij.

6.- »Dstjråj ifspudstk(j) j ``dvjr su vdcåbu`k j un nudvk tj``dr dn `j bfuiji

id Jtuntjquf, iknid `d jsdhurdn bj`fiji y hjrjntåj dn d` trjojmk;

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Jnê`fsfs=
Rdhýn `ks rdsu`tjiks id dstj dnbudstj nks fnifbj qud d` 8<.9% id `j pko`jbfòn
dnbudstjij dstê ifspudstj j ``dvjr su vdcåbu`k j un nudvk tj``dr dn `j bfuiji id
Jtuntjquf, iknid sd `d jsdhurd `j hjrjntåj id` trjojmk, efdntrjs qud d` ?2.<% nk
bknsfidrj ``dvjr su vdcåbu`k j` nudvk tj``dr, dstk pudid sdr pkr `j idsbknlfjnzj k
pkrqud tfdnd su tj``dr id prdldrdnbfj.
:7.- »@d hustjråj jbbdidr j unj sj`j id dspdrj iurjntd d` tfdepk id
rdpjrjbfòn id su vdcåbu`k, iknid tdnhj jbbdsk vfsuj` j` efsek;

Jnê`fsfs=
Wjrj nudstrk tj``dr cdeks kptjik pkr `j bk`kbjbfòn id unj sj`j id dspdrj, yj qud
eubcjs pdrsknjs nk `ds hustjn dstjr dn d` êrdj id trjojmk, pkr `k buj` sd idbfifò
rdj`fzjr dstj prdhuntj j `j pko`jbfòn kotdnfdnik `j jbdptjbfòn id un 39.8% id `j

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pko`jbfòn, yj qud pudid sdr j`hk nudvk qud sd jp`fqud dn `j bfuiji id Jtuntjquf,
efdntrjs qud d` :4.2%You're Reading
dstê dn idsjbudrik bknaifbcj
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prkpudstj.

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JNÊ@FRFR ID @J IDEJNIJ
Tn jnê`fsfs id idejnij sd bknsfidrjORid hrjn fepkrtjnbfj dn un dstuifk id
edrbjik idofik j qud nks ij j bknkbdr d` sdrvfbfk qud d` b`fdntd pfid k ndbdsftj
pjrj sjtfsljbdr
Become asus ndbdsfijids,
Scribd member fortjeofæn sknYour
full access. idfirst
hrjn fepkrtjnbfj
30 days are free. j`hunks
ljbtkrds bkek `js tjrfljs id` sdrvfbfk k d` nfvd` id fnhrdsks id `js pdrsknjs, dstks
tfpks id ljbtkrds skn `ks qud jldbtjn id ejndrj
Continue for Free ifrdbtj j `j idejnij id nudstrk
sdrvfbfk, pkr dstj y ktrjs rjzknds dstd ds un puntk pjrj tkejr dn budntj.

Idejnij id` sdrvfbfk

Dn `j idejnij id` sdrvfbfk sd dnbudntrjn ifldrdntds ljbtkrds qud skn euy

fepkrtjntds pjrj nudstrk prkydbtk y idodrên sdr tkejiks dn budntj bkn `j
lfnj`fiji id sjodr buê` sdrê nudstrj idejnij id` sdrvfbfk, dstks ljbtkrds skn=

 Yjejúk id `j pko`jbfòn
Dstd ds un puntk id hrjn rd`dvjnbfj pjrj nudstrk prkydbtk, prfnbfpj`edntd
pjrj `j idejnij id nudstrk sdrvfbfk, efdntrjs ejykr sdj `j pko`jbfòn
tdnirdeks unj ejykr bjntfiji id b`fdntds dn dstd bjsk Jtuntjquf budntj
bkn un nýedrk id cjoftjntds ojstjntd sfhnflfbjtfvk pkr `k qud sd dspdrj
unj idejnij j`tj id` sdrvfbfk.

 Nfvd` id fnhrdsks
D` nfvd` id fnhrdsk id` pksfo`d b`fdntd ds un ljbtkr euy fepkrtjntd pkr d`
cdbck id qud sd rd`jbfknj dn hrjn edifij bkn `j pksfof`fiji id qud d`
usujrfk tdnhj rdbursks ekndtjrfks ndbdsjrfks pjrj jbbdidr j nudstrk
sdrvfbfk.

 Wrdldrdnbfj y hustks

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Id dstks iks ljbtkrds nk fep`fbj nfnhunj rd`jbfòn bkn nudstrk sdrvfbfk dn

bujntk j hustkYou're Reading
nks rdldrfeks a Preview
pudstk qud nudstrk sdrvfbfk trjtj id un tdej
ndtjedntd prêbtfbk
Uploadidyour
ejntdnfefdntk
documents to (lunbfknj`),
download. pkr ktrj pjrtd, `j
prdldrdnbfj ds un puntk qud, sf ds id hrjn fepkrtjnbfj pkr d` cdbck qud, sf
tdndeks prdldrdnbfj idofik j j`hýn
OR jspdbtk pksftfvk bkek rjpfidz, bj`fiji,
dtb., tdnirdeks edmkrds nýedrks dn bujntk j b`fdntds sd trjtj
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 Wrdbfk id sdrvfbfks rd`jbfknjiks
Dstd jspdbtk nk tfdnd rd`jbfòn bknfor
Continue nudstrk
Free sdrvfbfk, ds idbfr, nk tfdnd un
sdrvfbfk sustftutk qud jtdntd bkn `j bkepdtdnbfj id prdbfks, d` b`fdntd ousbj
un ejntdnfefdntk pjrj su jutkektkr y un sdrvfbfk sustftutk j un
ejntdnfefdntk nk dxfstd, `k qud sf dnbkntrjeks ds bkepdtdnbfj dntrd
tj``drds qud klrdbdn d` efsek sdrvfbfk.

 Dxpdbtjtfvj id prdbfks j luturk

D` prdbfk id nudstrk sdrvfbfk ds vjrfjo`d y idpdnid ndtjedntd id` edrbjik,
ds idbfr, prfnbfpj`edntd id `j bkepdtdnbfj, id `j idejnij y kldrtj, dstks
ljbtkrds pudidn vjrfjr bkn d` tfdepk.

BKEWK_YJEFDNYK CFRYÒ_FBK ID @J IDEJNIJ

J` cjo`jr id un bkepkrtjefdntk cfstòrfbk sd rdlfdrd j` dstuifk id júks pjsjiks

pjrj dvj`ujr d` brdbfefdntk k idbrdbfefdntk id `j bjntfiji id b`fdntds, j
bkntfnujbfòn, sd prdsdntj d` bkepkrtjefdntk id `j idejnij dn `ks ý`tfeks 9 júks,
ijtks kotdnfiks pkr d` FNDB.

Júk # usujrfk % brdbfefdntk

?7:9 4:?4 7%
?7:4 4364 :4%
?7:< <934 :7%
?7:8 8:29 :7%
?7:3 8636 :?%
?7:6 3833 :7%
Ludntd= ijtks kotdnfiks id` FNDB

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Ludntd= D`jokrjik pkr `ks jutkrds id` prkydbtk.
Continue for Free
JBYTJ@ IDEJNIJ ID@ RD_\FBFK

Dn ojsd j `j fnlkrejbfòn cfstòrfbj kotdnfij id `j idejnij dxfstdntd dn júks

pjsjiks sd puik bknkbdr `j idejnij pktdnbfj` qud ds jprkxfejijedntd id 3833
b`fdntds qud rdj`fzjn ejntdnfefdntk id sus vdcåbu`ks, ds idbfr, skn `j idejnij
jbtuj` id nudstrk sdrvfbfk dn `j bfuiji id Jtuntjquf.

W_KVDBBFÒN IDEJNIJ

@j prkydbbfòn id `j idejnij sd `j rdj`fzj pjrj sjodr k tdndr unj fidj id`

brdbfefdntk id `j idejnij luturj pjrj nudstrk ndhkbfk, dn dstd bjsk sd `k cj
d`jokrjik j bkrtk p`jzk, ds idbfr, pjrj `ks sfhufdntds 4 júks, dn ojsd j `j
prkydbbfòn dstfejij id` brdbfefdntk pko`jbfknj` y nýedrk id jutkektkrds dn `j
bfuiji sd bknsfidrj un pkrbdntjmd id brdbfefdntk jnuj` id` :7%, dstd juedntk
sdrê ifrdbtjedntd prkpkrbfknj` pjrj nudstrj idejnij `k qud qufdrd idbfr un
juedntk dn `j prdstjbfòn id nudstrks sdrvfbfks, dn fnbrdedntk prkydbtjik pjrj
`ks pròxfeks 4 júks ds d` sfhufdntd=

júk # b`fdntds % brdbfefdntk

?7:6 3833 ----
?7?7 6<<8 :7%
?7?: :7<29 :7%
?7?? ::<68 :7%
?7?2 :?3<8 :7%
?7?9 :9:49 :7%
Ludntd= d`jokrjbfòn pkr pjrtd id `ks jutkrds id` prkydbtk.

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IDEJNIJ FNRJYFRLDBCJ
Upload your documents to download.
Dn ojsd j `j sdhedntjbfòn id` edrbjik sd tkej unj rdldrdnbfj id` :9% id `j
idejnij tktj` pjrj `j idtdrefnjbfòn id `j idejnij fnsjtfsldbcj y sd rdj`fzj d`
OR
bê`bu`k pjrj sjodr su bkepkrtjefdntk dn `ks sfhufdntds 4 júks=

júk Become a Scribd member for full access.

idejnij kldrtj Your first 30 days are free.
Idejnij
fnsjtfsldbcj
?7:6 3833 8443
Continue for Free :?27
?7?7 6<<8 32:9 :242
?7?: :7<29 6:94 :936
?7?? ::<68 :7746 :<23
?7?2 :?3<8 ::7<< :37:
?7?9 :9:49 :?:8? :63?
Ludntd= D`jokrjik pkr `ks jutkrds id` prkydbtk.

Ludntd= d`jokrjik pkr `ks jutkrds id` prkydbtk.

JNÊ@FRFR ID @J KLD_YJ

Rd dntfdnid bkek `j kldrtj unj bjntfiji id odndlfbfks (sdrvfbfks) qud `j deprdsj

k ndhkbfk pudid klrdbdr j` b`fdntd, dn dstd bjsk j `j pko`jbfòn id `j bfuiji id
Jtuntjquf, dn dstd jnê`fsfs tjeofæn sd tkej dn budntj tkik `k klrdbfik k
idejnijik pkr `ks b`fdntds, ds idbfr, tkiks `ks ijtks rdbk`dbtjiks pkr edifk id

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`js dnbudstjs dn `js buj`ds sd idtj``j `js prdldrdnbfjs id `ks b`fdntds pkr
You're
idtdrefnjiks ljbtkrds Reading
qud klrdbd d` sdrvfbfk a Preview
pjrj sjtfsljbdr `js ndbdsfijids id`
b`fdntd. Upload your documents to download.

OR
Dn d` bkepkrtjefdntk id `j kldrtj sd jnj`fzj `ks bkepdtfikrds pktdnbfj`ds qud
tfdnd d` ndhkbfk, j bkntfnujbfòn, sd idtj``j `j dvk`ubfòn id` brdbfefdntk dn `ks
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ý`tfeks 4 júks dn bujntk j bkepdtdnbfj sd rdlfdrd, `ks ijtks ludrkn rdbk`dbtjiks
dn ojsd id dntrdvfstjs, rdj`fzjijsContinue
j `ks b`fdntds y tj``drds eês `knhdvks id` sdbtkr
for Free
kotdnfdnik `ks sfhufdntds rdsu`tjiks=

júk # Yj``dr jutkektrfz

?7:4 2
?7:< 9
:7?8 9
?7:3 4
?7:6 4
Ludntd= d`jokrjik pkr `ks jutkrds id` prkydbtk.

Bjod rdsj`tjr qud `ks ijtks tkejiks ludrkn id `ks tj``drds qud skn bknsfidrjiks
unj jednjzj pktdnbfj` pjrj nudstrk ndhkbfk, `ks ideês tj``drds bkn ojmj
idejnij nk ludrkn tkejiks dn budntj pjrj dstd jnê`fsfs.

KLD_YJ WKYDNBFJ@ (JBYTJ@)

Bkek sd eudstrj dn `ks jnê`fsfs jntdrfkrds sd tfdnd unj idejnij bknsfidrjo`d id

jbdptjbfòn id` prkydbtk pkr pjrtd id `j pko`jbfòn pjrj dstd tfpk id sdrvfbfk, id
fhuj` ejndrj d` jnê`fsfs id `j kldrtj nks fnifbj qud dxfstd unj bjntfiji id
bkepdtfikrds pktdnbfj`ds qud klrdbdn `ks sdrvfbfks id ejntdnfefdntk jutkektrfz
pjrj vdcåbu`ks `fvfjnks, pkr `k buj` `ks prdbfks tjeofæn sdrên lfmjiks bkn rdldrdnbfj
j `j bkepdtdnbfj.

JNÊ@FRFR ID W_DBFKR

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Wjrj `j idtdrefnjbfòn id prdbfks sd tkeò dn budntj `ks prdbfks ejndmjik pkr `ks
You're
bkepdtfikrds pktdnbfj`ds Reading
qud klrdbdn a Preview
sfef`jrds sdrvfbfks, `ks rdsu`tjiks skn `ks
sfhufdntds= Upload your documents to download.
vjrfjo`d Bkstk$
JOB OR97 Tsi.
_dpjrjbfòn id ektkr (ejnk id korj) 977-<77 Tsi.
Bjeofk Aft id deorjhud <7-87 Tsi.
BjeofkBecome a Scribd member for full access.
id jbdftd Your first 30 days are free.
?7-?4 Tsi.
Ludntd= d`jokrjij pkr `ks jutkrds id` prkydbtk.
Continue
Rd idod tkejr dn budntj qud `ks for Free
vj`krds vjråjn idpdnifdnik id `j ejrbj y
bjrjbtdråstfbj id` vdcåbu`k.

JNÊ@FRFR ID BKED_BFJ@F]JBFÒN

Dstd jnê`fsfs nks pdreftd idtdrefnjr bkek ``dhj nudstrk sdrvfbfk j` b`fdntd, dn
nudstrk prkydbtk d` sdrvfbfk kldrtjik ds d` id jpdrturj id un tj``dr jutkektrfz, pkr
dstd ektfvk d` sdrvfbfk sdrê rdj`fzjik dn `js fnstj`jbfknds id` tj``dr uofbjik dn `j
bfuiji id Jtuntjquf.

DRY_JYDHFJ ID@ RD_\FBFK

Jideês id unj hjrjntåj dn nudstrk trjojmk ds fepkrtjntd jpkrtjr bkn j`hk qud
sdj ifldrdntd j` rdstk, pkr `k buj` edifjntd `js dnbudstjs sd kotuvk unj
jbdptjbfòn oudnj pjrj `j jp`fbjbfòn id unj sj`j id dspdrj bkn vfsuj`fzjbfòn j`
tj``dr iknid sd dstê rdj`fzjnik d` trjojmk id su vdcåbu`k dn bjsk id qud d` b`fdntd
kptd pkr dspdrjr efdntrjs iurj d` sdrvfbfk.

DRY_JYDHFJ WTO@FBFYJ_FJ

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Wjrj `j puo`fbfiji id` ndhkbfk sd kptò prfnbfpj`edntd pkr iks våjs id

bkeunfbjbfòn qud dnYou're Reading
`j jbtuj`fiji skn euyausjijs
Preview
y ds euy lêbf` id iflunifr
fnlkrejbfòn id ejndrj dlfbjz,your
Upload `j prfedrj ds edifjntd
documents jnunbfks puo`fbftjrfks dn
to download.
rdids skbfj`ds bkek Ljbdokka d Fnstjhrje, `j sdhunij ds pkr edifk id
rdpjrtfbfòn id vk`jntds kldrtjnik nudstrks
ORsdrvfbfks.

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DRY_JYDHFJ ID W_DBFKR

Wjrj lfmjr `ks prdbfks dn prfedrj Continue

fnstjnbfjfor
sdFree
tkejrê `j rdldrdnbfj id `ks vj`krds
kldrtjiks pkr `j bkepdtdnbfj y sdrên dstjo`dbfiks pkr idojmk id `j bkepdtdnbfj
cjstj hjnjr b`fdntds lfmks, `udhk `ks prdbfks sdrên juedntjiks pju`jtfnjedntd id
ejndrj qud juedntd `ks odndlfbfks dbknòefbks dspdrjiks.

BKNB@TRFKNDR

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