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    Applied Design Thinking

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    thewitcher1722

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    © All Rights Reserved
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    Applied Design Thinking

    Uploaded by

    thewitcher1722
    198 views2 pages

    Original Title

    Applied Design Thinking (1)

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    198 views2 pages

    Applied Design Thinking

    Uploaded by

    thewitcher1722

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    [C1] Applied Design Thinking

    L T P C
    2 0 2 3
    Objectives:

    The course aims to


    o Introduce tools & techniques of design thinking for innovative product development
    o Illustrate customer-centric product innovation using on simple use cases
    o Demonstrate development of Minimum usable Prototypes
    o Outline principles of solution concepts & their evaluation
    o Describe system thinking principles as applied to complex systems

    Unit I Design Thinking Principles 7

    Exploring Human-centered Design - Understanding the Innovation process, discovering areas of


    opportunity, Interviewing & empathy-building techniques, Mitigate validation risk with FIR [Forge
    Innovation rubric] - Case studies

    Unit II Customer-Centric Innovation 8

    Importance of customer-centric innovation - Problem Validation and Customer Discovery -


    Understanding problem significance and problem incidence - Customer Validation. Target user, User
    persona & user stories. Activity: Customer development process - Customer interviews and field visit
    Unit III Applied Design Thinking Tools 8

    Concept of Minimum Usable Prototype [MUP] - MUP challenge brief - Designing & Crafting the value
    proposition - Designing and Testing Value Proposition; Design a compelling value proposition; Process,
    tools and techniques of Value Proposition Design

    Unit IV Concept Generation 7

    Solution Exploration, Concepts Generation and MUP design- Conceptualize the solution concept; explore,
    iterate and learn; build the right prototype; Assess capability, usability and feasibility. Systematic concept
    generation; evaluation of technology alternatives and the solution concepts

    Unit V System Thinking 15

    System Thinking, Understanding Systems, Examples and Understandings, Complex Systems

    TOTAL: 45 PERIODS

    Course Outcomes
    At the end of the course, learners will be able to:

    ● Define & test various hypotheses to mitigate the inherent risks in product innovations.
    ● Design the solution concept based on the proposed value by exploring alternate solutions to
    achieve value-price fit.
    ● Develop skills in empathizing, critical thinking, analyzing, storytelling & pitching
    ● Apply system thinking in a real-world scenario

    3
    Text Books

    1. Steve Blank, (2013), The four steps to epiphany: Successful strategies for products that win,
    Wiley.
    2. Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos, (2014),
    Value
    3. Proposition Design: How to Create Products and Services Customers Want, Wiley
    4. Donella H. Meadows, (2015), “Thinking in Systems -A Primer”, Sustainability Institute.
    5. Tim Brown,(2012) “Change by Design: How Design Thinking Transforms Organizations and
    Inspires Innovation”, Harper Business.

    References

    1. https://www.ideou.com/pages/design-thinking#process
    2. https://blog.forgeforward.in/valuation-risk-versus-validation-risk-in-product-innovations-49f253c
    a8624
    3. https://blog.forgeforward.in/product-innovation-rubric-adf5ebdfd356
    4. https://blog.forgeforward.in/evaluating-product-innovations-e8178e58b86e
    5. https://blog.forgeforward.in/user-guide-for-product-innovation-rubric-857181b253dd
    6. https://blog.forgeforward.in/startup-failure-is-like-true-lie-7812cdfe9b85

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