Business Plan Sheila Jepchumba
Business Plan Sheila Jepchumba
Business Plan Sheila Jepchumba
COURSE CODE:
I declare that this project is my own work and has not been submitted to any award of certificate
SIGNATURE:
SIGNATURE:
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DEDICATION
I dedicate this business plan to college fraternity for leading me through the steps, my parents
Mr. and Mrs. Cheruiyot for supporting me even at my low points and my sister’s Faith, Sandra
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ACKNOWLEDGEMENT
I thank the Almighty for the provision of knowledge and wisdom through the steps. I would also
wish to thank my supervisor Mr.Benard Binyanya for the proses during the period of writing the
project and not forgetting Masai National Polytechnic for giving me a conduce learning
enviroment.
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TABLE OF CONTENTS
DEDICATION............................................................................................................................................i
DEDICATION...........................................................................................................................................ii
ACKNOWLEDGEMENT........................................................................................................................iii
TABLE OF CONTENTS.........................................................................................................................iv
CHAPTER ONE........................................................................................................................................1
BUSINESS DESCRIPTION.....................................................................................................................1
1.1 BUSINESS NAME...........................................................................................................................1
1.2 BUSINESS LOCATION AND ADDRESS....................................................................................1
1.3 BUSINESS OWNERSHIP..............................................................................................................1
1.4 PRODUCT AND SERVICES.........................................................................................................1
1.5 JUSTIFICATION............................................................................................................................2
1.6 INDUSTRY......................................................................................................................................2
1.7 BUSINESS GOALS.........................................................................................................................2
1.7.1 Short term goals........................................................................................................................2
1.7.2 Medium term goal.....................................................................................................................3
1.7.3 Long term goal..........................................................................................................................3
1.8 ENTRY AND GROWTH STRATEGY.........................................................................................3
CHAPTER TWO.......................................................................................................................................4
MARKETING PLAN................................................................................................................................4
2.1 POTENTIAL CUSTOMERS..........................................................................................................5
2.2 MARKET SHARE..........................................................................................................................5
2.3 COMPETITION..............................................................................................................................6
2.4 PRICING STRATEGY...................................................................................................................7
2.5 SALE TACTICS..............................................................................................................................7
2.6 ADVERTISMENT AND PROMOTION STRATEGY................................................................8
2.6.1 Advertisement...........................................................................................................................8
2.6.2 Promotion..................................................................................................................................8
2.7 DISTRIBUTION STRATEGY.......................................................................................................9
CHAPTER THREE...................................................................................................................................9
ORGANISATION STRUCTURE AND MANAGEMENT PLAN........................................................9
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3.1 BUSINESS MANAGER AND QUALIFICATION.....................................................................10
3.2 PERSONNEL NUMBER AND DUTIES.....................................................................................10
3.4 RENUMERATION AND IN CENTIVES....................................................................................13
3.5 REGULATION AFFECTING THE OPERATION....................................................................14
3.6 SUPPORT SERVICES..................................................................................................................14
CHAPTER FOUR...................................................................................................................................17
PRODUCTION AND OPERATION PLAN..........................................................................................17
4.1 PRODUCTION FACILITY AND CAPACITY..........................................................................17
4.2 PRODUCTION STRATEGY.......................................................................................................18
4.3 PRODUCTION DESIGN AND DEVELOPMENT.....................................................................20
4.3.1 Advantages of standard recipes.............................................................................................21
4.3.2 Advantages of standard yield.................................................................................................21
4.3.3 Advantages of standard portions...........................................................................................21
4.4 PRODUCTION PROCESS...........................................................................................................21
4.5 GOVERNMENT REGULATION................................................................................................23
CHAPTER FIVE.....................................................................................................................................24
5.0 FINANCIAL PLAN.......................................................................................................................24
5.1 PRE-OPERATION COST............................................................................................................24
5.2 ESTIMATION OF WORKING CAPITAL.................................................................................24
5.3 PROFORMER BALANCE SHEET.............................................................................................26
BREAK GIVEN ANALYSIS..............................................................................................................30
FINANCIAL RECRUITMENT.........................................................................................................31
PROPOSED CAPITALIZATION.....................................................................................................31
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CHAPTER ONE
BUSINESS DESCRIPTION
the name given when I was young. The proposed business is scheduled to begin to operate early
next year by 25th January. I plan to make it a sole proprietorship form of business than as time
Airport. P.O box 1211-027 Eldoret contact 0702397782.The business will be functioning
business because the proprietor is easier to make decision, enjoys own profit, has no retirement
and is the basis of the business. The initial capital to start the business will be seven hundred
thousand (700,000.00) which will be obtained from my savings ksh.260, 000.00, family
curry, Grilled chicken and chicken sauces. Hand in hand it will offer different services which
are; making chicken by order from the customers, offer service of products to the customers at
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the door place, providing parking of vehicles to customers who visit and guest will be offered by
1.5 JUSTIFICATION
Keiler’schicken inn will be viable because of following;
The business will employ qualified staff that will make the business run smoothly.
The suppliers will ensure that goods are supplied at the right time hence make the preparation of
food easier and customers will get the products at the right time.
Keiler’schicken inn will be surrounded by different competitors, this will motivate the proprietor
1.6 INDUSTRY
Keller’s chicken inn will fall under the hospitality industry since it deals with food. The story
began when the inaugural chicken inn outlet opened in Harare, Zimbabwe in 1987. Its focus was
using the freshest locally sourced ingredients to produce a delicious and affordable menu. The
benefits of the industry is to encourage team work while helping people to work hard, to grow
To make profit
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To sell the products at affordable price
Growth strategy: are ways employed in order to stay and service in the market and technique in
When the proprietor attend seminar trade meetings to learn new skills and ideas in order
to use in practice.
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Proprietor being innovative and creative to new products of high quality will encourage
the
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CHAPTER TWO
MARKETING PLAN
Chicken Inn will have customers due to where it will be located. It will be centered between
Tiret Resort and Eldoret International Airport where people within this areas e.g. passengers,
The proprietor will put into account the economic power because many people around the place
will be passenger; hence there is need to quality product at a reasonable price to all customers.
Keiler’s Chicken Inn will consider all people from any denominations hence it will be catered for
by giving quality and equal service so as to have good relationships among the customers.
Keiler’s Chicken Inn will serve the young and old from all the genders through this, it will be
available competitors, and it is only concerned with population of customers that buy goods and
The business will be within Eldoret therefore there are three competitors: Rupa Chicken Inn,
Zion Chicken Inn and Platinum Inn. The market consists of 15,000 customers who are mostly
passengers.
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Keiler’s Chicken Inn will be competitive because it is easy to access services and to carry out the
production of products.
Key
2.3 COMPETITION
Competition is the act of trying to win something such as a price of a higher level of success.
Every business must have competition and it must out perform its competitors in order to be the
best and increase number of customers, healthy competition brings in quality products and
Keiler’s Chicken Inn will have direct competitors which are Rupa Chicken Inn, Zion Chicken
Inn and Platinum Inn, however it will not have any indirect competitors.
Rupa Chicken Inn They are known for a long time Higher direct cost
Zion Chicken Inn Price are affordable Open late and closes early
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Greater flexibility Products are not of high quality
After assessing the strength and weakness, the proprietor of Keiler’s Chicken Inn will do the
following in order to cope up with the competition; Discount prices, constant and aggressive
advertising products and making services and products accessible like take away.
Cost of raw materials - The proprietor must establish the total cost of producing unit of
product including the overheads and the required profit margins per unit. The total of
Customer’s demand - The proprietor will establish and identify how much the demand of
and service.
The table below will show the tactics used in Keiler’s chicken inn.
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Open early All the early customers will get the products
Advertise the business To make more customers to familiarize with the business
Promotion is the activity that communicates the merits of the products and persuades the targeted
customers to buy.
2.6.1 Advertisement
Keiler`s Chicken Inn will advertise its products to customers by;
Billboards- This will be used to spread the message in high traffic areas such as long side
Use of media- This will help to pass information through television, newspapers and
radio channels
Use of brochures- other stuffs will be moving around giving fliers and brochures to pass
buyers
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2.6.2 Promotion
Keiler`s chicken inn will promote its customers by;
Keiler`s chicken inn being a start-up business all customers will be served at resident but the
food will be received as a take away which will be packed in an attractive and hygienic bag. All
the products produced will be displayed at the counter to make it easier for the customer.
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CHAPTER THREE
Qualification
Supervising and making sure each worker adheres to his or her work
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3.2 PERSONNEL NUMBER AND DUTIES
RESPONSIBILITES
absence of manager
Cook 2 Degree level in nutrition Cooks the chicken and serve the
chicken inn
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RECRUITMENT, IN HOUSE TRAINING AND PROMOTION
Recruitment is the process that involves the identifying quality staff and encourages them to
apply for vacant positions. It is the process of choosing individual with relevant qualification to
fit in the relevant position in the business. The process of recruitment usually followed is;
applicants
ADVERTISING
Keiler`s chicken inn will advertise for the vacancies through Bill boards, Media and Sign boards
RECEIVING APPLICATIONS
The proprietor will be receiving application by giving out deadliness and one can email his or her
SHORTLISTING
The proprietor will short list by giving qualification of strictly advertised job, age of the
INTERVIEWING
The proprietor will do the interview orally to the applicants. The proprietor will later contact the
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CONTACTING
The proprietor will do the orientation and the day and date to report for work
PROBATION/EMPLOYMENT
Training is the process of enhancing skills, capabilities and knowledge of employees for doing a
particular job. The company will use the job training method as it is simple and cost effective
training method. Training will be done in terms of team building and classes.
Promotion is the act of ascension of employees to higher rank. The company succession planning
will involve;
Incentives is the reward given to a worker to motivate the staff to do a good job. It is mostly
rewarded either at end of the month and others in the mid-month for motivation.
Manager 30,000.00
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Chef 13,000.00
Cashier 10,000.00
Security 6,000.00
License - are documents issued by government agencies that allows a business to operate without
issues. The business will require to acquire various licenses such as trading in order to operate.
Permits - are legal documents that offer proof of compliance with the current government rules,
By-laws - is a document that have specific regulation to follow in order to go by the rules set by
the government.
Kenya Power,
Eldoret.
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Banking – it is used to keep money for future use and safety
Equity Bank,
Eldoret.
Eldoret
Eldoret.
Water- used to provide water to people for their daily use and better working conditions from
Eldoret.
Security – it provide or secure the place you are doing your business.
K.K Security,
Eldoret.
Insurance – Provides document that guide you through the business throughout the year.
Amaco Insurance,
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P.O Box 998-027,
Eldoret.
CHAPTER FOUR
The chicken inn will purchase equipments to enhance quickness is food preparations whereas
Buying this equipment Keiler’s chicken innwill have satisfied a list of factors to consider while
Capital available
The following table shows the cost and equipment’s to be purchased at Keiler’s chicken inn.
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Small
Serving Spoon
Mechanical
equipment:
Large
Microwave
TOTAL 128,000
developments. It also allows the business to deal in specific target accidence and focus on the
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The following table shows ingredients and costs that will be used monthly in Keiler’s chicken
inn.
unit(Ksh)
Butchery;
Total
=13,500.00
Green grocery;
Total=4,540.00
Dry Grocery;
Total=2,980.00
Dairy Products;
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Milk 300 litres 100 per litre 30,000.00 Brookside ltd
Total=
34,050.00
Some of the foods will be seasonal to the market and therefore Keiler’s Chicken Inn will have a
second market which will be from different geographical areas in order to better the production
of food in all times despite the seasonality of the raw materials without fail.
The means of transport will carry products direct from the suppliers to the producer.
Production
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4.3 PRODUCTION DESIGN AND DEVELOPMENT
The product design and development in Keiler’s Chicken Inn will be used by;
Standard recipes- It is a protested recipes showing the ingredients, the require quantity and
quality and each specific procedure portion equipment’s, garnishes and other preparing
information.
Standard yield- It is the usable part of product after initial preparation or volume of a food item
Standard portion- It present the number of grams of a food cost item to be served to customers in
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The following steps will be used in the establishment;
Planning- it refers to organizing duties and functions of a business premises in order to achieve
Receiving – It is the act of getting the commodities that you purchased for.
Holding – This is the act where head of staff packs the product in various equipment.
Sales – It is the period that goods are being supplied to the market.
The following will be done to minimize the impact of the external factors.
Factors Remedy
suppliers
considered
food
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Unhealthy products Having our own farm
The following table shows the permits and licenses that will be required in Keiler’s chicken inn.
Total Ksh.5,000
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CHAPTER FIVE
5.0 FINANCIAL PLAN
Advertisement 10,000
Equipment 6,000
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TOTAL 458,500
STOCK 150,000
Total 450,000
Fixed assets
Premises 300,200
Land 140,000
Pick-up 300,000
Total 1,220,870
Current Liabilities
Creditors 80,000
Total 180,000
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WC= CA-CL
WC= 450,000-180,000
= 270,000
Ksh Ksh
Capital Premises
270,000 240,000
1,620,070 130,760
345,000
100,000 18,000
2,000
Creditors Land
80,000 140,000
Toyota pick-up
300,000
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Current assets
2,070,870 130,000
Cash at bank
532,100
Cash at Hand
232,100
Total =
2,054,670
Capital Premises
950,000 300,200
406,900 2,400
140,000
Creditors
65,700
Current assets
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Closing stock
80,000
Cash at bank
800,000
Cash at hand
100,000
1,422,699 1,422,600
RECEIPTS JAN FEB MAR APRIL MAY JUN JULY AUG SEP OCT NOV DEC
Cash sales 180,000 145,000 287,000 182,000 274,0000 195,200 298,000 250,000 290,000 210,150 270,800 285,550
Discounts 1,150
TOTAL 331,150 145,000 287,200 182,300 274,000 195,200 298,000 250,600 290,000 210,150 270,800 285,550
RECEIVED
PAYMENTS
salaries 78,000 78,000 78,000 78,000 78,000 78,000 78,000 78,000 78,000 78,000 78,000 78,000
Electricity 200 200 200 200 200 200 200 200 200 200 200 200
Water bills 200 200 200 200 200 200 200 200 200 200 200 200
Insurance 500 500 500 500 500 500 500 500 500 500 500 500
Furniture 2,000
License 1,500
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Legal Fee 300
Postage 200 200 200 200 200 200 200 200 200 200 200 200
Transport cost 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000
Advertisement 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000
Maintenance
Machinery 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
Miscellaneous 2,000
Total payment 170,900 83,600 83,600 83,600 163,600 83,600 83,600 83,600 163,600 83,600 83,600 83,600
Cash flow 160,250 61,400 203,600 98,700 110,400 111,620 214,400 167,000 126,400 126,550 187,200 201,950
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6.4 PROJECTED CASH FLOW STATEMENT FOR 2ND YEAR
RECEIPTS JAN FEB MAR APRIL MAY JUN JULY AUG SEP OCT NOV DEC TOTA
(KSH
Cash sales 180,000 140,000 139,000 130,000 170,000 135,000 134,000 133,000 188,000 138,000 140,000 132,000 1,759
received
Discounts 2,000 145,000 287,200 182,300 274,000 195,200 298,000 250,600 290,000 210,150 270,800 285,500 2,690
TOTAL 202,000 140,000 139,000 130,000 190,000 135,000 134,000 133,000 208,000 138,000 140,000 132,000 1,821
RECEIVED
PAYMENTS
salaries 78,000 78,000 78,000 78,000 78,000 78,000 78,000 78,000 78,000 78,000 78,000 78,000 936,0
Electricity 200 200 200 200 200 200 200 200 200 200 200 200 2,400
Water bills 200 200 200 200 200 200 200 200 200 200 200 200 2,400
Insurance 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Postage 200 200 200 200 200 200 200 200 200 200 200 200 2,400
Transport cost 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,00
Advertisement 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,00
Maintenance
Loan payment 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 150,0
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Total payment 177,600 94,800 94,800 177,800 177,800 94,800 94,800 94,800 177,800 94,800 94,800 94,800 1,386
Net Cash flow 24,400 45,200 35,200 44,200 35,200 12,200 40,200 39,200 38,200 30,200 43,200 45,200 432,6
NARRATION AMOUNT
Variable cost
Electricity 3,800
WATER 3,000
Advertisement 2,000
Telephone 2,150
Stationery 9,000
Telephone 2,500
Maintenance 30,000
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Loan Payment 52,450
Total 1,185,705
Fixed asset
Salaries 516,000
Rent 72,000
License 12,000
N.H.I.F 6,000
N.S.S.F 10,800
Total 616,800
1,185,705-52,450
=1,133,255
Total sale
1, 33,255
1,185,705
=0.95558%
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FINANCIAL RECRUITMENT
Pre-operation cost 47,000
Stationery 10,000
Machines 65,000
Total 2,301,489
PROPOSED CAPITALIZATION
Loan 50,000
Total 250,000
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