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 NATIONAL
SENIOR CERTIFICATE

GRADE 12

TOURISM

FEBRUARY/MARCH 2018

MARKING GUIDELINE

MARKS: 200

These marking guidelines consist of 15 pages.

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Tourism 2 DBE/Feb.–Mar. 2018
NSC – Marking Guidelines

TOPICS IN THE TOURISM CAPS ABBREVIATION

Topic 1 Tourism sectors TS
Topic 2 Map work and tour planning MTP
Topic 3 Tourism attractions TA
Topic 4 Sustainable and responsible tourism SR
Topic 5 Domestic, regional and international tourism DRI
Topic 6 Culture and heritage tourism CH
Topic 7 Foreign exchange FX
Topic 8 Communication and customer care CC
Topic 9 Marketing M

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Tourism 3 DBE/Feb.–Mar. 2018
NSC – Marking Guidelines

SECTION A: SHORT QUESTIONS

QUESTION 1
1.1 1.1.1 A / route of the tour MTP

1.1.2 B / Backpacker hostel MTP

1.1.3 B / multiplier FX

1.1.4 D / Get a good night’s sleep before departure MTP

1.1.5 A / ahead of MTP

1.1.6 A / Jungfrau-Aletsch TA

1.1.7 D / Israel TA

1.1.8 C / Grand Canyon TA

1.1.9 A / roof structure TA

1.1.10 B / South America and North America TA

1.1.11 D / Department of Labour TS

1.1.12 B / marketing material TS

1.1.13 D / professional accountability TS

1.1.14 C / disaster SR

1.1.15 B / Environmental responsibility SR

1.1.16 B / NDT DRI

1.1.17 D / Comrades Marathon TA

1.1.18 D / universal access DRI

1.1.19 C / Tsunami DRI

1.1.20 B / common CC

(20 x 1) [20]
1.2 1.2.1 credit card  DRI

1.2.2 Electronic Fund Transfer/EFT  DRI

1.2.3 feedback  CC

1.2.4 expenditure  DRI

1.2.5 climate change  DRI (5)

1.3 1.3.1 code of conduct  TS

1.3.2 a fringe benefit  TS

1.3.3 itineraries  MTP

1.3.4 jet fatigue  MTP

1.3.5 ACSA  MTP (5)

1.4 1.4.1 F/ diseases DRI

1.4.2 A/ unrest DRI

1.4.3 D/ civil war DRI

1.4.4 B/ global recession DRI

1.4.5 C/ terrorism DRI (5)

1.5 1.5.1 transport  SR

1.5.2 travel documents  SR

1.5.3 travel insurance  SR

1.5.4 entertainment SR

1.5.5 additional expenses  SR (5)

TOTAL SECTION A: 40

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Tourism 4 DBE/Feb.–Mar. 2018
NSC – Marking Guidelines

SECTION B: MAP WORK AND TOUR PLANNING; FOREIGN EXCHANGE

QUESTION 2

2.1 2.1.1 South African Revenue Services (SARS) MTP (1)

 Department of Home Affairs

2.1.2 He had nothing to declare. MTP

The goods in his possession fall within, the duty free allowance. (4)
 He is not in possession of any prohibited goods.
 He is not in possession of any goods imported for trade
purposes.
 Not in possession of gifts carried on behalf of others as such
goods are subject to the payment of import duties and other
taxes.

2.1.3 (a) To ensure that the drinking water is safe and he avoids the risk MTP

of becoming ill. 
To prevent dehydration (4)

(b) To protect him against sunburn  MTP

To prevent too much exposure to the sun to avoid health

related issues (4)

2.2 2.2.1 Transport MTP

Accommodation (2)
 Attractions
 Activities
 Time
 Date
 Tours and excursions / optional tours
 Cities and countries to be visited
 Additional information

2.2.2 They believe a carefully planned itinerary would ensure that the MTP

needs and expectations of the client are met. 

It would ensure smooth running of the holiday to create a valuable
and memorable experience.  (4)
 It includes all the essentials that suit the tourist profile and in
return ensure they get excellent value for money.
 It can assist the tourist in planning their expenditure in advance
making it a cost effective and structured holiday.

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Tourism 5 DBE/Feb.–Mar. 2018
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2.3 2.3.1 (a) Johannesburg+2 Rome +1 MTP

Time difference = 1 hour (2)

(b) Johannesburg +2 Rome +1 MTP

Time difference = 1 hour

Time in Rome 14:00 (–) 1 hour
= 13:00
Flying time 13:00 (+) 14 hours
= 03:00 (7 February 2018) 
OR

03:00
(7 February 2018)  (5)

(c) Rome +1 New York -5 MTP

Time difference = 6 hours

Time in New York 08:00 (-)6 hours
= 02:00
OR

02:00 (4)

2.3.2 (a) A practice of turning the clock one hour ahead of standard time MTP

at the beginning of summer to gain extra daylight hours. (2)

(b) More daylight time available to spend outdoors  MTP

More time to participate in leisure activities, e.g. shopping  (4)

 Less crime.
 Save electricity
 Attractions opened for longer hours
 Economic benefits due to longer shopping hours
[36]
QUESTION 3

3.1 R610 (÷)17,18= £35,51 FX (4)

 £35,51

3.2 GBP26,35 (x)16,09= R423,97 FX (4)

 R423,97

3.3 Political unrest/ instability FX

Natural disasters/ drought/water crisis

Negative Credit Ratings/ junk status
Corruption in government
Discovery of new/large amounts of mineral resources
Lack of investor confidence (6)
 Hosting of successful global events
 Impact of major currencies (positive and negative)
 Interest rates
 Acts of terrorism

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Tourism 6 DBE/Feb.–Mar. 2018
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 Reshuffling of cabinet ministers
 Economic recession
 High crime rates
 Positive / negative image of the country in media reporting

TOTAL SECTION B: 50

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Tourism 7 DBE/Feb.–Mar. 2018
NSC – Marking Guidelines

SECTION C: TOURISM ATTRACTIONS; CULTURE AND HERITAGE TOURISM;

MARKETING

QUESTION 4

4.1 4.1.1 A – Sphinx Egypt TA (2)

4.1.2 B – Great Wall of China  China TA (2)

4.1.3 C – Black Forest Germany  TA (2)

4.1.4 D – Machu Picchu Peru TA (2)

4.1.5 E – Pyramids  Egypt  TA (2)

4.2 4.2.1 Five/5 TA (2)

4.2.2 North America TA (2)

4.2.3 Australia/Peru TA (2)

[16]

QUESTION 5

5.1 5.1.1 E  CH (2)

5.1.2 B  CH (2)

5.1.3 C  CH (2)

5.1.4 A  CH (2)

5.1.5 F  CH (2)

5.2 5.2.1 Eastern Cape  and Mpumalanga CH (2)

5.2.2 Sites must be of outstanding universal value. CH

Sites must meet at least one out of ten of UNESCO’s selection

criteria. (4)

5.2.3 Mapungubwe Cultural Landscape CH (2)

 Ukahlamba Drakensberg Park
 Richtersveld Cultural and Botanical Landscape
 Khomani San Cultural Landscape
 Cradle of Humankind
 Robben Island

NOTE: Only accept the correct official name of the WHS

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Tourism 8 DBE/Feb.–Mar. 2018
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5.2.4 Will attract more special interest tourists to South Africa. CH

More exposure/publicity for South Africa internationally. (4)

Increased visitor numbers to the province/area where the new WHS is
located.
 Local traditions and cultures at the new site will be showcased.
 More opportunities for entrepreneurship at the new site.
 Multiplier effect will come into motion.
 Increase in the GDP
 More sites of significance are protected for future generations.
 Job opportunities are created
 Positive impact on the geographical spread

[22]

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Tourism 9 DBE/Feb.–Mar. 2018
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QUESTION 6

6.1 SATourism/South African Tourism  M (2)

NOTE: Do not accept SAT

6.2 The provinces of South Africa 

WOW South Africa  (4)
 23 amazing South African facts
 Spectacular South Africa

6.3 Reasons for using YouTube for marketing M

Real-life experience – a video clip does more justice to a destination than

pictures in a book or brochure.  (2)
 Many people across the world prefer to watch videos rather than paging
through books or brochures.
 Takes potential tourists on a virtual tour of South Africa.
 Easily accessible on many different electronic devices.
 Easy to share with others.
 The video remains on YouTube.
 Can be downloaded and re-watched at a later stage.
 Length: is short enough to reach the attention of people who are very busy.
 YouTube is a very popular digital platform.

Appropriateness of the title of the new brand video

Very appropriate – the title creates at sense of personal involvement and
(2)
warmth by inviting viewers to 'meet' South Africa. 
 The tile is short and easy to remember.
 The title is simple and will be understood by most viewers.
 The word 'meet' in the title creates a sense of curiosity.

Viewership
Very successful in reaching audience. Looking at the number of views –
exceeding 2, 3 million views. (2)
 Taking into account that not all viewers 'like' a video, this received 3 948
'likes' (large number of likes)
 Viewership is not static – grows on a daily basis.
 The ability of viewers to 'share' the video creates a bigger viewer base.
[12]

TOTAL SECTION C: 50

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Tourism 10 DBE/Feb.–Mar. 2018
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SECTION D: TOURISM SECTORS; SUSTAINABLE AND RESPONSIBLE

TOURISM

QUESTION 7

7.1 7.1.1 Contract of employment TS (2)

7.1.2 The owner has every right to take disciplinary action against the TS

manager as he is not fulfilling his core duty as a manager to deal with

customer complaints. (2)
 He brings the image of the business into disrepute.
 He should address the issues raised by the customer and not make
excuses.
 He speaks ill of the business.
 He is not adhering to the customer service policy as depicted in the
slogan, “We put you first.”

7.1.3 To establish whether the hotel’s delivery of service puts the customer TS

first as promised in the slogan.  (2)

7.1.4 (a) Hi TS

WHAT DO YOU EXPECT!!! – (2)



 Use of emoticons
 i am sorry
 Poor punctuation and informal written communication
 No subject for the e-mail
 'i' in small letters
 Cheers

(b) Good day TS

We try to meet the requirements of a three star hotel.  (2)

 Do not use emoticons
 I apologise
 I regret
 Correct the e-mail with formal punctuation and by using
formal business language
 Subject should always contain the title of the message
 Yours truly/sincerely
 Kind regards

7.2 7.2.1 Hard working TS

Results oriented (2)

 Ambitious

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Tourism 11 DBE/Feb.–Mar. 2018
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7.2.2 e-communication TS

interpersonal communication (2)

 verbal communication
 computer skills
 written skills
 presentation skills
[14]

QUESTION 8

8.1 Sanctuaries have good intentions in wanting to help orphaned animals but in S
R
many cases cubs are separated deliberately from their mothers.  (2)
 Animal sanctuaries should adhere to conservation practices, but are often
exploiting animals.
 Animals should be protected and not be exploited for medicinal purposes.
 Animals should be rehabilitated into the wild and not sent to farms for
canned hunting.

8.2 Ethical business practice S

R
Respect for human rights, culture and environment  (2)
 Sustainable practises

8.3 Ethical business practice : S

R
It is unethical to attract tourists to a wildlife sanctuary under the pretence of
helping the lions when the lions are actually being abused. 

Respect for human rights, culture and environment:

 There is no respect for the environment when lions are taken out
of their natural habitat for tourism and profit purposes.  (4)
 There is no respect for the environment when lions are abused
and exploited as is indicated in the documentary.

 Sustainable practices:
 Interferes with the natural breeding process and may cause a drop in lion
numbers.
 Unable to survive in the wild, removal of their natural instincts.

8.4 To attract tourists at the expense of the defenceless animals.  S

R
(2)
 To make a profit at the expense of the defenceless animals.

8.5 According to Fair Trade Tourism, since 1 June 2016, any organisation wanting S
R
to be certified by FTT may not allow any physical interaction between tourists
and captive animals.  (2)

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Tourism 12 DBE/Feb.–Mar. 2018
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8.6 Eco tourists will not want to be a part of this type of abuse and exploitation and S
R
will therefore not visit the wild life reserves in South Africa. 
They will question even the wildlife reserves that have responsible and
sustainable tourism practises in place – creating a negative perception.  (4)
 Reserves that are making valuable contributions to the environment by
conducting research will also be negatively affected by these practices.
 Every tourism business becomes suspect in terms of unethical business
practice.
[16]

TOTAL SECTION D: 30

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Tourism 13 DBE/Feb.–Mar. 2018
NSC – Marking Guidelines

SECTION E: DOMESTIC, REGIONAL AND INTERNATIONAL TOURISM;

COMMUNICATION AND CUSTOMER CARE

QUESTION 9

9.1 9.1.1 Construction of new and existing infrastructure that will support the DRI

event. (2)
 Income generation
 Investment
 Job creation
 FOREX income
 Multiplier effect

9.1.2 Host countries use the event to show their capacity to host and market DRI

an event of this magnitude.  (2)

 The host country receives worldwide exposure/publicity before,
during and after the event.
 Events of this magnitude create a sense of unity/belonging/pride
amongst citizens of the host country.
 The event has the ability to change negative perceptions of the
host country.

9.1.3 The stadiums must be utilised for events other than sporting events DRI

and future events  (2)

 The facilities at the stadiums can be hired out for other events.

NOTE: Accept examples of other types of events/activities

9.2 9.2.1 (a) Natural disaster DRI (2)

 Avalanche
 Earthquake
 Snow storm

9.2.2 Pre-booked ski holidays will be cancelled  DRI

The hotel will not do business until it has been rebuilt. (4)
 Tourists will be reluctant to book ski holidays and rather experience
other types of holidays.
 People will lose their jobs.
 No tourists will result in loss of revenue for the hotel.

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Tourism 14 DBE/Feb.–Mar. 2018
NSC – Marking Guidelines

9.3 9.3.1 Tourists will not be able to use any cards for cash withdrawals.  DRI (2)
 Tourists will not be able to withdraw cash
 Tourists will be stranded in Zimbabwe without cash.

9.3.2 The tourist should carry US dollars for emergencies when entering the DRI

country.
Pay with credit cards where card facilities are available. (4)
 Make pre-payments (vouchers) for activities and meals where
possible before the trip to Zimbabwe.
 EFT payments where possible
 Tourists should carry sufficient cash with them and not rely on
withdrawals from ATMs.

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Tourism 15 DBE/Feb.–Mar. 2018
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9.4 9.4.1 The UK/United Kingdom DRI (2)

9.4.2 Germany DRI (2)

9.4.3 More tourists from Germany and neighbouring European countries will DRI

visit South Africa. (2)

 Higher income will be generated from tourists travelling during the
peak season.
 Cheaper flights from the budget airline will increase the German
market to South Africa.
 Competition among airlines will keep ticket prices down benefitting
South Africa’s tourism industry and the tourists.
[24]

QUESTION 10

10.1 The restaurant can get immediate feedback after the dining experience. CC

The restaurant gets the opportunity to respond immediately to complaints. 

 The restaurant can change the negative perceptions of customers by (4)
giving discounts.

10.2 Comments on social media platforms like Twitter, Facebook, etc.  CC (2)
 Reviews on Tourism websites like TripAdvisor.
 Web-based responses
 Online surveys
[6]

TOTAL SECTION E: 30
GRAND TOTAL: 200

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