Ieva Kisieliute
Ieva Kisieliute
Ieva Kisieliute
Lund University
Ieva Kisieliute
Master thesis
30 credits
Spring 2012
Contents
SUMMARY 1
SAMMANFATTNING 2
PREFACE 3
ABBREVIATIONS 4
1 INTRODUCTION 5
1.1 Purpose 8
1.2 Material 9
1.3 Methods 10
1.4 Delimitations 11
1.5 Outline 12
2 PART I: LEGISLATION 14
2.1 EU: primary law 14
2.2 International law 16
2.3 EU: secondary law 16
2.3.1 Copyright in the Information society: InfoSoc Directive 2001/29 17
2.3.2 Enforcement of copyright: IPRED Directive 2004/48 18
2.3.3 The role of the intermediaries: E-commerce Directive 2000/31 19
2.3.4 The Internet users: Personal Data Protection Directive 95/46/EC 19
2.3.5 E-privacy Directive 2002/58/EC 20
2.3.6 Practical use 21
6 CONCLUSIONS 67
BIBLIOGRAPHY 69
TABLE OF CASES 74
Summary
Recent development of case law emphasises the need to strike a fair balance
between intellectual property rights and other fundamental rights. In theory,
balancing of various fundamental rights is not a new concept. However, in
practice, striking a fair balance between intellectual property rights and
other fundamental rights is quite a new and problematic issue due to
digitalisation, which has created new ways for the copyright holders to
produce and distribute their works, but also made it easier for the users to
share culture. Since the copyright holders have the exclusive right of
distribution, unauthorised file sharing online normally constitutes a
copyright infringement. Most problems arise when the copyright holders
attempt to take measures against the infringers.
Looking at the relevant legislation and at the case law, it is far from clear
what measures are likely to strike a fair balance between the fundamental
rights involved. In this thesis, various aspects of balancing are explored,
discussing whether a fair balance between intellectual property rights and
other fundamental rights can be achieved in practice. Based on a thorough
analysis of case law, the act of striking a fair balance is compared with the
mathematical expression of inverse proportionality; depending on the need
to protect the very substance of copyright, the other rights can be restricted
accordingly. The scope of the various rights is presented, concluding that
since file sharing impairs the very substance of copyright, the other rights
can be restricted, but only insofar as the restriction does not impair the very
substance of those rights.
The practical possibilities to strike a fair balance are discussed and various
alternatives are presented. Preventive measures that involve filtering or
blocking of information are discarded as unfeasible because they are likely
to be disproportionate or technically ineffective. Tax measures to
compensate for unauthorised file sharing are discussed briefly and rejected
as an unviable solution. While ACTA is briefly presented as an indicator of
tendencies towards stricter legal protection of copyright, business models
and digital rights management are suggested as the most realistic ways to
prevent unauthorised file sharing.
1
Sammanfattning
Senaste utvecklingen av rättspraxis betonar behovet av att uppnå en korrekt
balans mellan immateriella rättigheter och andra grundläggande
rättigheter. Själva balanseringen är i sig inget nytt koncept, men i vissa
sammanhang, framförallt i fildelningssammanhanget, är det väldigt
problematiskt att uppnå en korrekt balans mellan de olika grundläggande
rättighteterna.
2
Preface
“So many times, it happens too fast
You trade your passion for glory
Don't lose your grip on the dreams of the past
You must fight just to keep them alive.” 1
I would firstly like to thank Professor Xavier Groussot – not only for being
my supervisor, but also for these great two years at the Master Programme
of European Business Law, and especially for the European Law Moot
Court experience. Thank you for being my guru of EU law.
I would also like to thank Zlatan Balta for all the great projects we have
taken up and completed together (and once again, thanks for finding the
Scarlet Extended case – who knows what this master thesis would have
been about if you had not told me about that case).
I would like to thank everyone who has been there for me – especially my
Mom for helping me believe in myself even during the darkest times. ♥
Finally, I would like to thank my Moot Court teammates and coaches for
probably the craziest, the most hectic and the most fulfilling time of my life.
Without the Moot Court, I would certainly have had more sleep, social
activities and more time for this thesis – but this whole experience taught
me so much in terms of law and in terms of life that I do not regret a single
second. Blue Tigers forever.
Ieva Kisieliute
1
Survivor – Eye of a Tiger (released as a single on 29 May 1982)
3
Abbreviations
ACTA Anti-Counterfeiting Trade Agreement
AG Advocate General
p2p Peer-to-peer
4
1 Introduction
As a 90’s kid, I belong to the generation that could spend hours catching
favourite songs on the radio and recording them on a cassette.
Later, cassettes were replaced by CDs, and the radio was more or less
replaced by the computer. Mp3 was the new king, but not only did the
mixtape culture survive; it became stronger than ever, as it took only a few
clicks to download a song.
I cannot really claim that I was truly concerned about copyright issues back
in the day. It was not really a matter of right or wrong; it was truly a matter
of money. When you are in your teens and have a very limited amount of
savings, you cannot possibly buy all the records of the bands that you seem
to like.
Some songs are not played on the radio equally often as others, and some
songs are not available on streaming services. Therefore, buying a whole
album can be like lottery; if you do not get a decent chance to listen to all
the songs in the album beforehand, you might as well end up buying a pig in
a poke. Moreover, even if you like surprises, buying a whole album and
realising that you only like a couple of songs in it does not erase the fact that
the album has been sold. It is like sending the wrong signals to the artist:
“Yes, please, we love your music, keep on making it!”
Culture is expensive. The worst thing is, “good culture” and “bad culture” –
which is a matter of taste, of course – both cost the same. Therefore, it
makes sense to sample some songs – or a whole album, for that matter – and
decide whether it is worth your money.
Now, this would have been a good example when buying tangible media
was considered a reasonable choice. However, emerging new technologies
have brought along some major changes. CDs exist alongside with digital
media (and still cost pretty much the same as they did ten years ago), but
they are on the edge of extinction, just like cassette tapes were some 15
years ago. The times have changed, sure enough. However, just as the
transition from cassette tapes to CDs was a rather natural process, why
should there be any problems with the process of digitalisation? It simply
gives way for more convenient solutions, does it not?
5
The answer is both “yes” and “no”, all because of the very specific character
of digital media. Over 20 years ago, Pamela Samuelson proposed taxonomy
for digital media to describe its fundamental characteristics and to
emphasise the connected problems. The essential features can be
summarised as follows: 2
1) Digital media is easy to replicate while keeping the same quality as the
original; this poses difficulties for copyright law.
2) Digital copies can be easily transmitted; the same copy can be used
simultaneously on several computers, which makes copyright enforcement
more complicated and motivates right holders to restrict access in order to
derive more revenue from uses than from sales.
However, purely technically, obtaining a copy does not affect the “original”.
To put it bluntly, digital copying it is by no means the same as stealing a
tangible object; when stolen, tangible objects are no longer in your
possession. As Lawrence Lessig expressed in his book “Free culture” 6, the
2
N. LUCCHI: Digital Media & Intellectual Property/Management of Rights and Consumer
Protection in a Comparative Analysis, p. 13
3
W. PATRY: How to fix copyright, p. 37
4
W. PATRY, How to fix copyright, p. 39
5
http://www.youtube.com/watch?v=HmZm8vNHBSU, 2012-05-08
6
http://www.authorama.com/free-culture-1.html, 2012-05-07
6
difference between downloading a song and stealing a CD is that if you steal
a CD, then there is one less CD to sell.
Secondly, when tangible media is bought, there is no doubt that artists will
be paid. However, when it comes to digital media, due to the availability of
unauthorised copies, the incentive to pay for culture might decrease: why
would you want to pay for something when you can get it for free? You may
wish to pay for a legitimate copy in order to show support for the artist, but
you may as well not wish to do so; in the end, what can they do against you?
A typical situation occurs, for instance, when the copyright holder has no
approved of file sharing, but someone uploads the copyrighted material
online anyway, and others start downloading the material. By engaging in
unauthorised file sharing, you infringe intellectual property rights and the
right holder has a legal possibility to take measures against you.
The Copyright
The ISP provides
holder asks the
Internet service
ISP to help fight
to the User (and
the infringement,
thus can identify
i.e. by helping
the User)
identify the User
Using the
Internet service,
Such file sharing
the User shares
infringes the
files online
rights of the
without the
Copyright holder
Copyright
holder's consent
Figure 1
The service technically necessary for the sharing, but not created solely for
the purposes of file sharing, such as web hosting (or simply access to the
Internet), is provided by an intermediary. The copyright holder, when he or
she finds out about the file sharing, contacts the intermediary and asks the
7
Art. 2 and 3(1) Directive 2001/29/EC (“InfoSoc Directive”)
8
Recital 29 of the Preamble to the InfoSoc Directive
7
intermediary to do something in order to stop or prevent such file sharing
for instance, to disclose the personal data of the infringer. A dispute arises if
the intermediary refuses to disclose the data. However, this is not really the
main issue for the thesis; the focus is on what measures can be taken against
the file sharers in order to stop or prevent unlawful file sharing. In other
words; what measures are effective enough to enforce intellectual property
rights, but not too strict, so that such enforcement does not undermine the
rights of the file sharers and the intermediaries?
Even though all the rights involved are protected by primary and secondary
law, a clear guidance cannot be deduced from the law. Directives leave a
certain margin or discretion to the Member States, allowing them to find the
most suitable ways to safeguard the rights. As the Court put in Promusicae, 9
it is up to the Member States to transpose the Directives into national law,
but when doing so and when applying the implementing laws, the Member
States must ensure that a fair balance is struck between the fundamental
rights involved.
1.1 Purpose
The aim of this thesis is to examine the notion of “fair balance” in cases of
the CJEU concerning the clash of intellectual property rights and other
fundamental rights. The key issue is whether it is possible to maintain an
adequate level of protection for intellectual property rights 13 without
compromising the right to personal data protection 14 and the freedom to
9
Case C-275/06 Promusicae, para.68
10
Art.6(1) TEU
11
Art.52(1) ChFR
12
X. GROUSSOT, “Rock the KaZaA: Another Clash of Fundamental Rights”, CLMRev. 45:
1745-1766, 2008, at p.1760
13
Art.17(2) ChFR
14
Art.8 ChFR
8
receive or impart information 15 of the Internet users and the freedom to
conduct a business 16 of the intermediaries.
To find out whether, and with what values this legal equation could be
solved, I will briefly examine the scope of the rights and discuss what
factors could possibly increase or undermine the value of the rights that are
being balanced. I will then speculate on the practical solutions that could
lead to a fair balance.
1.2 Material
I have chosen to base my legal analysis mainly on cases from the CJEU. I
have also sought guidance and support for my arguments in scholarly
articles and books. However, given the limited availability of scholarly
works that are of direct relevance for this thesis, I had to search through
countless databases and read a considerable amount of material just to find
out that it was not exactly what I had been looking for. Nevertheless, I
managed to find several works of immediate relevance for this thesis, and
those are listed below.
9
1.3 Methods
A “fair balance” is always a matter of assessment; different interests have to
be taken into account. More than that, the interpretation of the law depends
on the context of the legal text and the context of the reader. Possible
interpretations or understandings cannot be eliminated only because they are
not explicitly included in the text: “[t]here is always more to the text than
what the author has written.” 25 This is especially apparent in cases of
balancing, where two or more interests have to be weighed against each
other; while the applicable law may be the same, the outcome in the cases of
balancing is directly dependant on the context.
The attempt to find the “limits” of the various fundamental rights in order to
strike a fair balance is to a certain extent inspired by deconstructionist ideas,
even though I am fully aware of the fact that deconstruction is “not a
method and cannot be transformed into one“. 26 Therefore, I use those ideas
as a support for something that mostly resembles the teleological method:
when examining the various fundamental rights, I give priority to the
interpretation that gives the most effect and value to the right at stake. 27
Fundamental rights, though equal in law, are not always treated equally in
practice due to various factors. The clash of fundamental rights could be
25
I. WARD: Introduction to Critical Legal Theory, p. 167
26
J. DERRIDA: “Letter to A Japanese Friend”, in Derrida and Différance, p. 3
27
B. LEHRBERG: Praktisk Juridisk Metod, p. 120
28
Jacques Derrida (1930-2004) was a French philosopher who developed the critical legal
theory known as deconstruction.
29
J. DERRIDA: “The time of a thesis: punctuations”, in ALAN MONTEFIORE: Philosophy in
France Today, p.40
30
I. WARD: Introduction to Critical Legal Theory, pp. 168-169
31
Ibid. See also J. DERRIDA: “The Force of Law: the mythical foundations of authority”, 11
Cardozo L Rev 921, 1990, pp.945-47, 959-61, 969-73.
32
S.I. STRONG: How to write law essays and exams, 2006, pp.113, 120-127
10
compared with a “classical philosophical opposition”, which never
encounters “peaceful coexistence” of the two opposing concepts, but rather
a “violent hierarchy”, where one of the two dominates over the other. 33 The
claim flowing from case law is that a fair balance has to be struck between
the various fundamental rights involved when the Member States transpose
secondary legislation protecting these rights and/or apply the implementing
national legislation. 34
The law (primary law, secondary law and case law) defines the scope of
those rights. Firstly, I will summarise relevant primary and secondary law.
Secondly, I will have a closer look at a number of recent cases that concern
the clash between intellectual property rights and other fundamental rights
and explain the direction in which the law is moving. 35 To define the
development of case law, I will follow three steps 36: 1) summarise the
relevant case law (define the facts and the outcome); 2) generalise the
outcome in order to establish a legal rule; 3) place the legal rule in its
context. In order to establish the context, I will briefly examine the features
of the fundamental rights involved.
Finally, I will tie together the various strands of argumentation to define the
outcome. In this step, I will briefly touch upon the possibility of adopting
non-legislative measures that could lead to a fair balance. I will also discuss
the need for legal reform 37
1.4 Delimitations
Firstly, even though the thesis concerns striking a fair balance between
intellectual property rights and other fundamental rights, for the purpose of
discussion, the focus is on copyright in the digital media and the ways to
effectively protect it without undermining other fundamental rights. When
necessary, I will use some case law concerning other intellectual property
rights by analogy; however, the substance and scope of copyright protection
will be in the centre of attention.
Secondly, the focus is on copyright of audio and video records, as this area
is extremely affected by online piracy and therefore very controversial. For
33
J. DERRIDA: “Interview with Jean-Louis Houdebine and Guy Scarpetta” in Positions,
1981, pp. 41-44
34
Case C-275/06 Promusicae, para.68; Court order in C-557/07 Tele2 v. LSG, para. 28;
Case C-70/10 Scarlet Extended, para.45; Case C-360/10 SABAM v. Netlog, para.43; Case
C-461/10 Bonnier, para.56
35
S.I. STRONG: How to write law essays and exams, p. 22
36
B. LEHRBERG: Praktisk Juridisk Metod, p. 120
37
S.I. STRONG: How to write law essays and exams, p. 116
11
the sake of simplicity, I will only explicitly refer to copyright when I in fact
mean both copyright and related rights.
1.5 Outline
Apart from the introduction, the thesis consists of four parts. The first part
contains a presentation of relevant legislation: the relevant provisions of
TRIPS; the relevant articles of the Charter of Fundamental Rights; the
relevant Directives for the protection of intellectual property rights and
personal data.
38
Directive 2004/48/EC (“IPRED”)
39
Stop Online Piracy Act
40
Protect IP Act
41
Cyber Intelligence Sharing and Protection Act
12
In the fourth part, various practical solutions are suggested and discussed in
the light of the scope of the rights and the principle of proportionality. The
discussion is followed by final conclusions.
13
2 Part I: Legislation
The legal mechanisms that should be used to achieve a fair balance between
copyright and other fundamental rights are contained in a variety of
legislative acts. Most importantly, the fundamental rights that have to be
balanced are enshrined in the Charter of Fundamental Rights. The most
relevant articles will be presented below, while a more detailed examination
of their scope and application will be provided in Part III.
Union law must as far as possible be interpreted in the light of the TRIPS
agreement, 42 where it regulates a field to which that agreement applies; 43
therefore, the summary of relevant legislation starts with a brief presentation
of the most relevant parts of the TRIPS agreement. It is a matter of settled
case law that international agreements have to be placed below primary law
but above secondary legislation in the hierarchy of norms. 44
The actual balancing has to be conducted at the national level, when the
Member States transpose secondary law. The national authorities and courts
of the Member States are obliged to their national law in conformity with
Union law; they must not rely on an interpretation of the directives which
could conflict with the fundamental rights and the general principles of
Union law, such as the principle of proportionality. Since the domestic laws
may vary due to the margin of appreciation given to the Member States, the
best way (or the only reasonable way for the purposes of this thesis) to
present the legal basis for the balancing is to provide a brief summary of
relevant secondary law.
42
Agreement on Trade-Related Aspects of Intellectual Property Rights, 15 April 1994
43
Case C-275/06 Promusicae, para.60, Joined Cases C-300/98 and C-392/98 Dior and
Others, para. 47, Case C-431/05 Merck Genéricos & Produtos Farmacêuticos para. 35.
See also A. ROSAS & L. ARMATI: EU Constitutional Law: An Introduction, p. 61
44
A. ROSAS & L. ARMATI: EU Constitutional Law: An Introduction, p. 48
45
Case C-341/05 Laval
46
Case C-432/05 Unibet
47
Joined cases C-402/05 P & C-415/05 P Kadi
48
Case 5/88 Wachauf
14
Promusicae case and the subsequent case law 49 in which the Court relied
directly on the balancing test set out in Promusicae.
The mere definition of the rights does not seem to cause any problems: in
cases concerning unauthorised file sharing, the right to intellectual property
has been infringed and needs to be protected, but the means of enforcement
have to respect the rights and interests of the others involved. Simple as that.
It is the constitutional status of the Charter that adds a fair share of
confusion into a balancing: all of the fundamental rights that have to be
balanced enjoy equal protection; moreover, they all can be restricted if that
is necessary in order to protect other rights, as stated in Article 52(1) if the
Charter. How is that supposed to help in practice? Well, further
clarifications have to be sought in international agreements (such as TRIPS,
when applicable) and in secondary law, that protects the rights involved in
the balancing.
49
Case C-70/10 Scarlet Extended, Case C-360/10 SABAM v. Netlog and Case C-461/10
Bonnier
50
C. GEIGER:”Intellectual property shall be protected!? Article 17(2) of the Charter of
Fundamental Rights of the European Union: a mysterious provision with an unclear
scope”, E.I.P.R. 2009, 31(3), 113-117, at p.115
51
Ibid., p.116
15
2.2 International law
TRIPS requires i.a. that all limitations and exceptions of exclusive rights
must satisfy the three step-test: the limitations and exceptions confine to
certain special cases “which do not conflict with a normal exploitation of the
work and do not unreasonably prejudice the legitimate interests of the right
holder”. 52 The cases discussed in this thesis concern measures against illegal
file sharing. Therefore, Articles 41, 42 and 47 of TRIPS have to be
considered, as they regulate enforcement of intellectual property rights.
16
When the substance of copyright (defined in the InfoSoc Directive) is
infringed, enforcement measures (based on IPRED) are used to hold the
infringers responsible. The Member States may choose whether or not, and
in what form to provide for a right to disclosure of information in the
context of civil proceedings. 55 In a perfect case scenario, it should be
possible to enforce copyright without putting an unreasonable burden on the
intermediary and without jeopardising the rights of the Internet users. The
relevant provisions of the Directives, which to a certain extent set out the
limits of what can and cannot be done, are presented below.
Member States may provide for such exceptions or limitations 59, i.a. in
respect of reproductions made by a natural person for private use and for
ends that are neither directly nor indirectly commercial, provided that the
right holders receive fair compensation which takes account of the
application or non-application of effective technological measures further
defined in Article 6. Such limitations shall only be applied in certain special
cases that do not conflict with a normal exploitation of the work or other
subject matter and do not unreasonably prejudice the legitimate interests of
the right holder. 60 It is however undisputable that sharing a copy online with
55
M. LEISTNER: “Copyright law in the EC: status quo, recent case law and policy
perspectives”, CMLRev., p.873
56
Art.1 InfoSoc Directive
57
L. BENTLY & B. SHERMAN: Intellectual Property Law, p. 53
58
Art. 3(1) InfoSoc Directive
59
N. LUCCHI: Digital Media & Intellectual Property/ Management of Rights and Consumer
Protection in a Comparative Analysis, p.57
60
Art. 5(5) InfoSoc Directive
17
thousands of strangers cannot constitute “normal exploitation” and does not
fall within this exception; file sharers can therefore be held liable for
copyright infringement. 61
61
E. WERKERS & F. COUDERT: “The Fight Against Piracy in Peer-to-Peer Networks:
the Sword of Damocles Hanging over ISP’s Head?“, p.340
62
Art.1, 3 IPRED
63
N. LUCCHI: Digital Media & Intellectual Property/ Management of Rights and Consumer
Protection in a Comparative Analysis, p.82
64
Art. 8(3) IPRED
65
Art. 2(3) IPRED
18
2.3.3 The role of the intermediaries: E-
commerce Directive 2000/31
The E-commerce Directive aims to “contribute to the proper functioning of
the internal market by ensuring the free movement of information society
services between the Member States.” 66 The Directive approximates certain
national provisions on information society services relating i.a. to the
responsibilities of the intermediaries.
Pursuant to Article 15, Member States shall not impose a general obligation
on providers, when providing the services of “mere conduit“, “caching“ and
hosting, to monitor the information which they transmit or store, nor a
general obligation actively to seek facts or circumstances indicating illegal
activity. However, according to the second part of Article 15, Member
States may establish obligations for information society service providers to
inform the competent public authorities of i.a. “alleged illegal activities
undertaken or information provided by recipients of their service“ 67.
Member States may also establish obligations to communicate to the
competent authorities, at their request, “information enabling the
identification of recipients of their service with whom they have storage
agreements“.
These provisions may seem clear in theory but are not easily applicable in
practice; while general monitoring is prohibited, it is far from clear what can
be classified as such general monitoring. Furthermore, a significant amount
of infringing activities might slip through if the intermediaries, being
obliged to inform about alleged infringements, are not allowed to actively
check the content to actually establish the infringement. Finally, even if
infringement has been established, the disclosure of personal details has to
respect certain limitations stated in data protection Directives.
66
Art. 1 of Directive 2000/31/EC (“E-commerce Directive”)
67
Art. 15(2) E-commerce Directive
68
Art. 3 Directive 95/46/EC (“Personal Data Protection Directive”)
19
be processed and when exemptions can be made from the general
obligations concerning personal data protection.
For the purposes of the personal data protection directive, “personal data” is
defined as any information relating to an identified or identifiable natural
person (“data subject”). “Processing of personal data” means any operation
performed upon personal data, such as i.a. collection, recording, retrieval,
disclosure by transmission, dissemination or otherwise making available. 69
Pursuant to Article 7 of the Directive, Member States shall i.a. provide that
personal data may be processed if such processing is “necessary for the
purposes of the legitimate interests pursued by the controller or by the third
party or parties to whom the data are disclosed”. However, such interests
can be overridden by the interests or fundamental rights and freedoms of the
data subject which require protection under Article 1(1).
Under Article 2 of the E-privacy Directive, “traffic data” means any data
processed for the purpose of the conveyance of a communication on an
electronic communications network or for the billing thereof.
“Communication” is any information exchanged or conveyed between a
finite number of parties by means of a publicly available electronic
communications service, generally excluding information conveyed as a
part of a broadcasting service to the public over an electronic
communications network, except to the extent that the information can be
related to the identifiable subscriber or user receiving the information.
20
by persons other than users, without the consent of the users concerned,
except when legally authorised to do so in accordance with Article 15(1).
However, Article 5 does not prevent technical storage necessary for the
conveyance of a communication without prejudice to the principle of
confidentiality.
72
Art. 15 of the E-privacy Directive explicitly refers to Art. 13(1) of Directive 95/46/EC
73
Case C-275/06 Promusicae,
74
Billy Idol, song “White Wedding” from the album “Billy Idol”, released October 23,
1982
21
3 Part II: case law
There is an ongoing war against piracy, and it has been provoked by the
Internet. The technological development has unleashed a monster; peer-to-
peer being one of the most efficient technologies to share files, copyrighted
material can be shared “in a way unimagined a generation ago.” 75 We live in
a world where our taste in music is no longer dependant on what is played
on the radio; in a world where TV programmes or cinema schedules do not
need to determine what movie we will watch tonight. Countless songs and
movies are just a few clicks away, without any additional costs, other than
the normal price paid for the actual access to the Internet and the costs for
normal maintenance of the computer. But what is the real price of “free”?
The answer depends on whose rights will weigh more in the balancing test;
in other words, it depends on the value assigned to the rights of the Internet
users and the intermediaries, and the value given to the exclusive rights of
the copyright holders. If the rights of the copyright holders can be enforced,
the entertainment is not as “free” as it may seem; the infringer can end up
paying a significant amount in damages. For the past few years, copyright
holders have been very active and have brought legal actions against
developers of peer-to-peer network software such as Napster, Grokster,
Kazaa, and Bittorent. 76 Those actions are not only directed at the owners of
such software; the copyright holders have also started chasing the alleged
infringers. However, it is difficult to efficiently prosecute the users: in a p2p
network, computers operate as both client and server, 77 and copyright
holders often have to rely on other parties, such as the intermediaries, to get
access to the infringers. 78 Since the legal actions do not tend to lead to a
substantial decrease of illegal downloads, the copyright holders would
prefer a set of preventive measures, applied by the intermediaries, such as
filtering communications and blacklisting certain users. 79 Such preventive
schemes sound desirable with regard to effective protection of copyright;
yet, they are not very realistic, as will be seen in the following few chapters.
The recent development of case law has shown that in choosing whether to
provide for disclosure of information in the context of copyright
infringement proceedings, the Member States are “free to balance the
various fundamental rights involved and to choose different solutions, on
75
L. LESSIG: Free culture, Chapter “piracy” http://www.authorama.com/free-culture-
3.html (2012-05-07)
76
E. WERKERS & F. COUDERT: “The Fight Against Piracy in Peer-to-Peer Networks: the
Sword of Damocles Hanging over ISP’s Head?“, p.339
77
N. LUCCHI: Digital Media & Intellectual Property/ Management of Rights and Consumer
Protection in a Comparative Analysis, p.75
78
Ibid., p.76
79
E. WERKERS & F. COUDERT: “The Fight Against Piracy in Peer-to-Peer Networks: the
Sword of Damocles Hanging over ISP’s Head?“, p.339
22
condition that such balancing process is fair and in compliance with the
general principles of [Union] law” 80.
In practice, if the Member State finds that the need to protect the rights of
the Internet users prevails, enforcement becomes complicated. Furthermore,
if the only way to effectively prevent file sharing entails an unreasonable
burden on the intermediaries, the measure will not be adopted and the
infringements will continue unless specifically fought by the copyright
holder. It might sound cynical, but in reality, a “fair balance” does not
necessarily lead to a fair outcome.
Recent case law development, starting with the Promusicae 81 case, decided
in the beginning of 2008, illustrates the problematic reality very well. Even
though the balancing approach had been used by the Court on various
occasions, 82 both to reconcile the fundamental rights with the fundamental
freedoms and to solve clashes of various fundamental rights, the
Promusicae case is the first case that deals with the need to balance
intellectual property rights with other fundamental rights in situations of
enforcement. Cases such as Scarlet Extended, SABAM v. Netlog, and, most
recently, Bonnier, demonstrate the most common practical concerns
regarding the copyright infringements in the digital environment. What
measures can or cannot be taken in order to effectively fight unauthorised
file sharing? The next few chapters contain summaries of cases that
somewhat clarify when and against whom measures can be taken, but also
narrow down the range of acceptable measures.
80
M. LEISTNER: “Copyright law in the EC: status quo, recent case law and policy
perspectives”, CMLRev., p.873
81
Case C-275/06 Promusicae
82
Case C-112/00 Schmidberger, para.77; Case C-36/02 Omega Spielhallen, para 36; Case
C-341/05 Laval, para 94; Case C-101/01 Lindqvist, para.82
83
Productores de Música de España
84
Once stylised as "KaZaA", but now usually written "Kazaa”,
http://en.wikipedia.org/wiki/Kazaa (2012-03-26)
85
Juzgado de lo Mercantil No 5 de Madrid
86
Telefónica de España SAU
87
Case C-275/06 Promusicae, paras.29-32
23
In December 2005, the national court ordered the requested preliminary
measures. Telefónica appealed against that order, claiming that under
national law the communication of the data sought by Promusicae was
authorised only in a criminal investigation or for the purpose of
safeguarding public security and national defence, and not in the context of
civil proceedings or as a preliminary measure relating to civil proceedings.
3.1.2 Issues
Promusicae argued that the relevant national provision had to be interpreted
in accordance with various provisions of the E-commerce Directive, the
InfoSoc Directive, IPRED. The main issue was whether the relevant
secondary legislation, read in the light of Articles 17 and 47 of the Charter,
obliged the Member States to lay down an obligation for ISPs to
communicate personal data in the context of civil proceedings in order to
ensure effective protection of copyright. 88
88
Case C-275/06 Promusicae, paras.34, 41.
89
Ibid., para. 42
90
Ibid., para.45
24
proceedings. 91 Nevertheless, the Court also pointed out that Article 15(1) of
Directive 2002/58 ends the list of the above exceptions with an express
reference to Article 13(1) of Directive 95/46. This provision allows the
Member States to adopt legislative measures to restrict the obligation of
confidentiality of personal data where that restriction is necessary i.a. for the
protection of the rights and freedoms of others.
Article 13(1) of Directive 95/46 does not specify the rights and freedoms
concerned. However, the Court stated that Article 15(1) of Directive
2002/58 has to be interpreted as “expressing the [Union] legislature’s
intention not to exclude from their scope the protection of the right to
property or situations in which authors seek to obtain that protection in civil
proceedings.“ 92 Therefore, the Court interpreted Directive 2002/58 as not
precluding the possibility for the Member States of laying down an
obligation to disclose personal data in the context of civil proceedings.
However, it also explained that laying down such an obligation is not
mandatory under the Directive. 93
To sum up, the Court found that the Member States may, but are not obliged
to, provide for disclosure of personal data in civil proceedings regarding
enforcement of intellectual property rights.
3.1.3.2 …limited by the Charter
Having provided the national court with an interpretation of the Directives,
the Court of Justice went on and examined the relevance of fundamental
rights in order to make sure whether other rules of [Union] law might
require a different reading of the directives. 96 It is indeed this second part of
the case that makes Promusicae a truly “principled ruling”.
Since the provisions in the Directives at issue are relatively general, they
logically include rules that leave the Member States with the necessary
discretion to define transposition measures that may be adapted to the
91
Ibid., para.51
92
Ibid., para.53
93
Ibid., para.55
94
Ibid., paras.57-59
95
Ibid., para.60; Joined Cases C-300/98 and C-392/98 Dior and Others, para. 47; Case C-
431/05 Merck Genéricos - Produtos Farmacêuticos, para. 35
96
Case C-275/06 Promusicae para.46
25
various situations possible. 97 Therefore, the Court explained that the
Member States must, when implementing the directives at issue, rely on an
interpretation which “allows a fair balance to be struck between the various
fundamental rights protected by the [Union] legal order“. 98 Moreover, the
authorities and courts of the Member States must “not only interpret their
national law in a manner consistent with those directives but also make sure
that they do not rely on an interpretation of them which would be in conflict
with those fundamental rights or with the other general principles of [Union]
law, such as the principle of proportionality“. 99
The Promusicae case, confirmed in its “twin” case LSG v.Tele2, definitely
created a starting point for future case law concerning enforcement of
intellectual property right; however, the mere statement that a balance has to
be struck between the fundamental rights at stake does not give any
guidance as to what is meant by such balance. In other words, what we get
to know from those cases is that national possibilities are limited by the
Charter; some more practical implications regarding the values of the rights
in the balancing equation can be found in the SABAM cases.
97
Case C-275/06 Promusicae para.67, see also Case C-101/01 Lindqvist , para. 84.
98
Case C-275/06 Promusicae para.68. See also Case C-101/01 Lindqvist , para. 87, and
Case C-305/05 Ordre des barreaux francophones et germanophone and Others, para. 28.
99
Case C-275/06 Promusicae para.68. See also Case C-101/01 Lindqvist , para.87, and
Case C-305/05 Ordre des barreaux francophones et germanophone and Others, para.28.
100
Court order in case C-557/07 LSG v.Tele2, paras.23-28
101
Ibid., para.43
102
Ibid., para.45
26
3.1.4 Scarlet Extended v. SABAM: “NO” to
general monitoring
Scarlet Extended was the first case to deal with the practical side of the
balancing between intellectual property rights and other fundamental rights.
After having established that the national measure was likely to be
prohibited by Article 15 of the E-commerce Directive, the Court continued
and assessed the national measure in the light of the various fundamental
rights, which basically gives an overview of what values are likely to be
given to the rights in an actual balancing.
3.1.5 Facts
When SABAM found out that p2p networks were being used to share
copyrighted material from its catalogue, it got very upset. SABAM’s main
function was to represent authors, composers and editors of musical works
in authorising the use of their copyright-protected works by third parties.
The file sharing at issue had not been authorised by SABAM and no
royalties had been paid to it; therefore, SABAM brought interlocutory
proceedings against Scarlet, claiming that the Scarlet, as an ISP, was best
placed to take measures to end copyright infringements committed by its
customers. 103
In November 2004, the national court 104 ruled that copyright had been
infringed, and a couple of years later, Scarlet was ordered to bring to an end
those copyright infringements by blocking, or making it impossible for its
customers to share copyrighted music using p2p software without the
permission of the right holders. Scarlet appealed against that decision, 105
claiming that it was technically impossible to comply with the injunction. It
pointed out that the injunction would be contrary to national law
implementing Article 15 of Directive 2000/31, as it would impose a general
obligation to monitor all the EU provisions on the protection of personal
data and the secrecy of communications.
3.1.6 Issues
The injunction at stake would require the ISP to install a system for filtering
all electronic communications, both incoming and outgoing, passing via its
services, in particular those involving the use of p2p software. It would
apply indiscriminately to all its customers, in abstracto, as a preventive
measure, and be installed exclusively at the expense of the ISP and for an
unlimited period. The system would be used to identify the movement of
electronic files works in respect of which the applicant claims to hold
copyright, and subsequently to block the transfer of such files, either at the
point at which they are requested or at which they are sent. The main issue
103
Case C-70/10 Scarlet Extended paras.15-16
104
President of the Tribunal de première instance, Brussels
105
Case C-70/10 Scarlet Extended, paras.24-26.
27
was whether Directives 2001/29, 2004/48, 95/46, 2000/31 and 2002/58 had
to be interpreted as precluding a specific type of injunction imposed on an
ISP whose services are used by a third party to infringe copyright or related
right. 106
In order to assess whether the injunction was consistent with EU law, the
Court also took into account the requirements stemming from the relevant
fundamental rights. 111 It referred to paragraphs 62 to 68 in the Promusicae
case and reaffirmed that the national authorities and courts must “strike a
fair balance between the protection of copyright and the protection of the
fundamental rights of individuals who are affected by such measures“. 112
The Court then looked at what effects the contested injunction would have
on the various fundamental rights. By identifying the actual impediment to
the various rights, the Court implied that a very restrictive measure for the
protection of one right could be accepted only if it did not cause undue harm
to other fundamental rights.
106
Case C-70/10 Scarlet Extended para.28
107
Ibid., para.31; see also Case C-324/09 L‘Oréal and Others, para.131
108
Case C-70/10 Scarlet Extended paras.32-33
109
Ibid., para.35
110
Ibid., paras.39-40
111
Ibid., para.41
112
Ibid., paras. 43-45; see also Case C-275/06 Promusicae paras. 62-68
28
expense; this was also contrary to Article 3(1) of IPRED, which requires
that such measures should not be unnecessarily complicated or costly. 113
The Court also took into account the fundamental rights of the Internet
users, namely their right to protection of personal data and their freedom of
information, enshrined in Articles 8 and 11 ChFR, respectively. 114 Since the
IP addresses allow the users to be identified, they are protected as personal
data. 115 The contested filtering system would impair their right to personal
data protection, as it would require a systematic analysis of all data traffic
and an identification of IP addresses of users that had been engaging in
unlawful file sharing. Furthermore, the contested filtering system would
negatively affect the users’ freedom of information: it might not make an
adequate distinction between lawful and unlawful content, which could lead
to the blocking of lawful communications, especially considering the fact
that the lawfulness of the transmissions tends to vary between Member
States. 116
In sum, the Court found that in adopting the contested injunction the
referring court would not respect the requirement to strike a fair balance
between fundamental rights: the right to intellectual property, on the one
hand, and the freedom to conduct business, the right to protection of
personal data and the freedom to receive or impart information, on the
other. 117 To put it bluntly, the contested measure was so harmful to the other
fundamental rights that it could not possibly be accepted as a means to
protect copyright.
The Scarlet Extended case is a great example of what problems can arise
when selecting measures for copyright enforcement at the national level. It
does not clearly indicate what measures would be permitted, but it definitely
narrows down the range of alternatives by exemplifying a measure which
fails to strike a fair balance.
3.2.1 Facts
SABAM 118 claimed that the musical and audio-visual works in its repertoire
had been unlawfully shared using a social networking platform called
113
Case C-70/10 Scarlet Extended para.48
114
Ibid., para.50
115
Ibid., para.51
116
Ibid., para.52
117
Ibid., para.53
118
The same management company representing authors, composers and publishers of
musical works as in Case C-70/10 Scarlet Extended
29
Netlog. 119 On Netlog’s website, users could build virtual communities and
have an own profile; 120 SABAM’s main claim was that Netlog also offered
all users the opportunity to share copyrighted material by means of their
profile. Since the use had not been authorised, SABAM had Netlog
summoned before a national court 121 in injunction proceedings, requesting
i.a. that Netlog be ordered to cease unlawfully making available the works
in question. 122
3.2.2 Issues
The contested injunction required the hosting service provider to install, as a
preventative measure, a system for filtering information stored on its servers
by its service users. In order to prevent copyright infringement, the
contested filtering system would identify electronic files containing works
in respect of which SABAM claims to hold intellectual property rights. The
system would apply indiscriminately to all users and have to be installed for
an unlimited period exclusively the hosting service provider‘s expense. The
main issue was whether EU law precluded the contested injunction, either
directly by means of secondary legislation, or as a measure that failed to
strike a fair balance between the relevant fundamental rights.
119
Case C-360/10 SABAM v. Netlog para.18
120
Ibid., paras. 16-17
121
President of the rechtbank van eerste aanleg te Brussel
122
Case C-360/10 SABAM v. Netlog para.19-21
123
Ibid., para.38
124
Ibid., para.43
125
Ibid., paras.44-46
126
Case C-360/10 SABAM v. Netlog paras.48-51
30
would allow those users to be identified. The injunction could also
potentially undermine freedom of information, since that system might not
distinguish adequately between unlawful content and lawful content.
Therefore, as the measure failed to strike a fair balance between the rights
involved, it was precluded by EU law. 127
3.3.1 Facts
The applicants in the main proceedings are publishing companies that hold
i.a. exclusive rights to the reproduction, publishing and distribution to the
public of 27 audio books. The copyright of those books was allegedly
infringed when the books were shared on an ftp server using Internet service
provided by ePhone. 128 The main proceedings, which started at Solna
District Court 129 and continued at the Stockholm Court of Appeal 130 and
Högsta Domstolen, concerned injunction issued against the ePhone ordering
it to disclose the personal data of the user of the IP address.
3.3.2 Issues
Even though the issues concern enforcement of copyright, the questions
referred from the national court are significantly different from those in the
SABAM cases as they essentially concerned the applicability of the Data
127
Ibid., para.51
128
Case C-461/10 Bonnier paras.25-33
129
Solna tingsrätten
130
Svea hovrätten
31
retention Directive. However, the Court eliminated the possibility of using
the Data retention Directive in cases of enforcement of copyright, since the
Data retention Directive deals exclusively with the handling and retention of
data generated or processed for the purpose of the investigation, detection
and prosecution of serious crime and their communication to the competent
national authorities. 131 The national legislation at issue, based on Article 8
of IPRED, did not fall within the material scope of Directive 2006/24 as it
concerned the communication of data, in civil proceedings, in order to
obtain a declaration that there has been an infringement of intellectual
property rights. 132
The Court stated that the national legislation at issue was likely, in principle,
to ensure a fair balance between the protection of intellectual property rights
enjoyed by copyright holders and the protection of personal data enjoyed by
internet subscribers or users. This was based on the fact that the legislation
enabled the national court to weigh the conflicting interests involved, on the
basis of the facts of each case and taking due account of the requirements of
the principle of proportionality. 135
131
Case C-461/10 Bonnier, paras.40, 43
132
Ibid., paras.44, 45
133
Ibid., para.49
134
Ibid., para.58
135
Ibid., paras.59-60
32
it remains to be discussed whether preventive measures could be accepted
and whether, given the maximum values to the rights involved, a fair
balance can be struck. In more practical terms, file sharing is detrimental to
the copyright holders, but can anything be done about it when the need to
protect the other rights is just as high?
In the next part of this thesis (Part III), the technicalities of balancing are
presented and the scope of the various rights is explored to see what values
could possibly fit in the balancing equation.
33
4 Part III: balancing – the
pieces
As shown in Part II, the outcome in each case depends on the specific
features of the measure at stake, especially on how much that measure
impairs the various rights involved. For instance, general monitoring
measures prejudice the service provider’s freedom to conduct a business,
but also jeopardise the right to protection of personal data and the freedom
of information of the Internet users. The harm that such general measures
cause to the “other fundamental rights” is so severe that it cannot be
justified by the need to protect copyright. By contrast, measures that allow a
case-by-case assessment when an infringement of intellectual property
rights has been established, are not likely to be precluded by EU law.
However, what makes the Promusicae line of case law special is that it
demonstrates how complex it is to transpose secondary legislation in a way
136
X. GROUSSOT, “Rock the KaZaA: Another Clash of Fundamental Rights”, CMLRev.,
p.1757
137
Case 5/88 Wachauf, [1989] ECR 2609.
138
X. GROUSSOT, “Rock the KaZaA: Another Clash of Fundamental Rights”, CMLRev.,
p.1761. Case C-112/00 Schmidberger para.77; Case C-36/02 Omega Spielhallen para. 36,
Case C-341/05 Laval para.94
139
Case C-101/01, Lindqvist, [2003] ECR I-12971, paras.80-85
140
Ibid., para.85
34
that ensures adequate protection for all the interests in the information
society; especially when those interests are also fundamental rights.
Constitutional rights – and this is the case of fundamental rights, since they
enjoy the same legal value as the Treaties 141 – are treated as “norms
requiring that something be realised to the greatest extent possible, given the
factual and legal possibilities.” 142 In other words, the fundamental rights are
treated as optimisation requirements and thereby as principles, not simply as
rules. Weighing fundamental rights against each other means applying the
“Law of Balancing” in practice. It may seem quite uncomplicated but is
hard to achieve in practice, hence the case law development: “[se]ducing as
it may seem, balancing may be closer to a slogan than to a methodology.” 143
“The greater the degree of non-satisfaction of, or detriment to, one principle,
the greater the importance of satisfying the other.” 146
𝐼𝑖
Balancing can be expressed as a Weight formula 148 𝑊 = 𝐼𝑗, where Ii is the
intensity of interference with the first principle (Pi), and Ij is the importance
of satisfying the competing principle (Pj). The intensity/importance can be
defined as light, moderate, or serious, and if numeric values are assigned to
the intensity/importance, the balance can be calculated. For example, on the
basis of the geometric sequence 20, 21, and 22, that is, 1, 2, and 4, “light”
would get the value 1, “moderate” the value 2, and “serious” the value 4.
141
Art.6(1)TEU
142
R. ALEXY: “Balancing, constitutional review, and representation“, p.572-573
143
X. GROUSSOT, “Rock the KaZaA: Another Clash of Fundamental Rights”, CMLRev.,
p.1760
144
For proportionality, see X.GROUSSOT: General Principles of Community Law, p. 150ff
145
R. ALEXY: “Balancing, constitutional review, and representation“,p.572
146
Ibid., p.573
147
X. GROUSSOT: “Rock the KaZaA: Another Clash of Fundamental Rights”, CMLRev.,
p.1760; R. ALEXY: “Balancing, constitutional review, and representation“, pp. 572-574
148
R.ALEXY: “Balancing, constitutional review, and representation“, p. 575
35
Consequently, if the intensity of infringement of one right is serious (Ii=4),
and the importance of satisfying the other right is only moderate (Ij=2), the
𝐼𝑖 4
concrete value of weight would be 𝐼𝑗 = 2 = 2. Pi prevails if the concrete
weight is greater than 1; Pj prevails if the concrete weight is less than 1. 149
Weighing of values leads to a judgment but is not able to justify the
outcome. 150 The results of using the Weight Formula therefore have to be
justified by means of further arguments; the Weight Formula itself is a form
of argument. 151
Partly because more than two rights are involved and partly because it is not
realistic to agree on the boundaries between light and moderate/ moderate
and serious damage, I will not rely on the mathematical expression of the
Weight formula in my discussion. Since all fundamental rights recognised in
the Charter enjoy a constitutional status, they are equally protected. The
“Law of Balancing” entails a contextualised evaluation dependant on the
particular circumstances of the case. According to settled case law of the
European Court of Human Rights, the state is given a wide margin of
discretion in cases of conflict between two fundamental rights. 152 This wide
margin of discretion is also evident in case law of the CJEU.153
(Nevertheless, it cannot be forgotten that in the field of intellectual property
law, the EU has to a certain extent exercised competence, and “[i]n those
circumstances, the Member States are no longer competent to adopt
provisions compromising that European Union legislation.” 154)
149
R.ALEXY: “Balancing, constitutional review, and representation“, p. 576
150
Ibid., p. 573
151
Ibid., p. 575
152
X. GROUSSOT: “Another clash of fundamental rights”, CMLRev., p. 1762; ECtHR Case
Chassagnou v. France
153
Case C-112/00 Schmidberger , para.93; Case C-36/02 Omega Spielhallen, para. 37
154
Case C-277/10 Martin Luksan v. Petrus van der Let para.64
155
Case 5/88 Wachauf , para. 18; C-280/93 Germany v. Council, para.78
36
Complete reconciliation is not always possible in situations of total
conflicts. 156 As Advocate General Sharpston pointed out in her opinion in
the Varec case, paragraph 48, “interests should obviously be reconciled,
although it will not always be feasible to reconcile them fully. In particular,
it will in some cases be necessary to restrict one party’s right [...] in order to
ensure that the very substance or essence of the other party’s right [...] is not
impaired. However, any restriction must not go beyond what is necessary
for that purpose, and a fair balance must be struck between the conflicting
rights.” 157 In other words, subject to the principle of proportionality,
limitations may be made only if they are necessary and genuinely meet
objectives of general interest recognised by the Union or the need to protect
the rights and freedoms of others.
The higher is the need to protect copyright, the more the right to protection
of personal data has to be restricted to protect copyright. The value of y
increases while the value of x decreases accordingly. However, as soon as
the restriction of the right to personal data protection impairs the very
substance of that right, x becomes equal to zero, and regardless of how high
the value of y might be, the equation cannot be solved:
156
X. GROUSSOT:“Rock the KaZaA: Another Clash of Fundamental Rights”, CMLRev., p.
1761
157
AG Sharpston in Case C-450/06 Varec, para.48
158
http://www.youtube.com/watch?v=swAs0v7u4Vk (2012-05-19)
159
http://en.wikipedia.org/wiki/Division_by_zero (2012-05-19)
37
Division by zero is an operation for which you cannot find an answer; 160 in
terms of fundamental rights, this means that if the very substance of
copyright can only be protected by impairing the very substance of another
right, a fair balance cannot be struck. Moreover, when the value of x gets
close to zero, the value of y increases towards infinity; in terms of
fundamental rights, this would mean that y enjoys absolute protection, and
according to the Charter and to settled case law, 161 the right to property is
not absolute.
It does not matter how many fundamental rights are involved; as soon as the
very substance of one of them is impaired in order to protect a right that is
not absolute, there will be no fair balance. The measures in the Scarlet
Extended and SABAM v. Netlog obviously attempted to divide by zero – the
general monitoring measures were likely to impair the substance of three
fundamental rights at once. A fair balance could not possibly be struck.
The aim of the following few chapters is to define the need to protect
copyright, and then to determine to what extent the other fundamental rights
can be restricted within the boundaries of a fair balancing.
In order to assess the extent of the fundamental right to respect for property,
account is to be taken of, in particular, Article 1 of the First Additional
Protocol to the ECHR.163 Pursuant to Article 1 of Protocol 1 of the ECHR,
every natural or legal person is entitled to the peaceful enjoyment of his
possessions and no one shall be deprived of his possessions except in the
public interest and subject to the conditions provided for by law and by the
general principles of international law.
As stated above in Part II, pursuant to Article 2(a) of the InfoSoc Directive,
Member States have the obligation to provide for the exclusive right to
authorise or prohibit direct or indirect, temporary or permanent reproduction
160
http://mathforum.org/dr.math/faq/faq.divideby0.html (2012-05-19)
161
Case C-70/10 Scarlet Extended, para.43
162
Compare ECtHR Case Bosphorus v. Ireland
163
C. GEIGER: “Intellectual property shall be protected!? Article 17(2) of the Charter of
Fundamental Rights of the European Union: a mysterious provision with an unclear
scope”, E.I.P.R., p.117; ECtHR Case Balan v Moldova; Joined cases C-402/05 P & C-
415/05 P Kadi , para.356
38
by any means and in any form, in whole or in part, for authors, of their
works. The exclusive right to reproduce the protected work forms part of the
specific subject-matter of copyright. 164 The essential function of copyright is
to protect the moral rights in the work and to ensure a reward for creative
effort. 165 The specific subject matter is therefore not the same thing as the
essential function; however, the rights within the specific subject-matter are
indispensable to guarantee the copyright owner a sufficient reward for his or
her creative effort. 166 The Court has held on numerous occasions that the
exercise of exclusive rights is to be regarded as necessary even in very
specific circumstances in order to ensure the function of the intellectual
property right at issue. 167
It is evident from the Preamble to the InfoSoc Directive and from settled
case law that a “fair balance” has to be maintained between the rights and
interests of the authors, on one hand, and those of the users of protected
works, on the other hand. 170 Article 5(5), in particular, makes the private
copying exception subject to three conditions: 1) it shall apply only in
certain special cases, 2) it shall not conflict with a normal exploitation of the
work; 3) it shall not unreasonably prejudice the legitimate interests of the
copyright holder. 171
When a person reproduces a protected work for private use without seeking
prior authorisation from the right holder, he or she causes harm to the right
holder and should financially compensate the right holder for the harm. 172
164
AG Gulmann in Joined cases C-241/91 P and C-242/91 P RTE and ITP, para.34
165
Ibid., para.37
166
Ibid., para.82
167
Case C-10/89 HAG GF, para. 16; Case 19/84 Pharmon v Hoechst, paras. 25-26
168
Case C-5/08 Infopaq
169
Case C-467/08 Padawan, para. 30; Case C-462/09 Stichting de Thuiskopie, para.22
170
Recital 31 of the Preamble to the InfoSoc Directive; Case C-467/08 Padawan, para. 43;
Case C-462/09 Stichting de Thuiskopie, para.25
171
Case C-462/09 Stichting de Thuiskopie, para.21
172
Case C-467/08 Padawan, para. 45; Case C-462/09 Stichting de Thuiskopie, para.26
39
However, given the practical difficulties in identifying private users and
obliging them to compensate right holders for the harm caused to them,
Member States may provide for a ‘private copying levy’ to ensure fair
compensation. Such levy would be chargeable not directly to the private
persons concerned but to those who, in law or in fact, make digital
reproduction equipment, devices and media equipment available to private
users or who provide copying services for them. 173
The system would allow the persons responsible for payment to pass on the
amount of the private copying levy in the price charged for reproduction
equipment or services, so that the burden of the levy would ultimately be
borne by the private user. Such a system would ensure a “fair balance”
between the interests of authors and those of the users of the protected
subject-matter. 174
173
Case C-462/09 Stichting de Thuiskopie, para. 27; Case C-467/08 Padawan, para.46
174
Case C-462/09 Stichting de Thuiskopie, para. 28; Case C-467/08 Padawan, para. 48-49
175
Case C-467/08 Padawan , para.17
176
Case C-462/09 Stichting de Thuiskopie, para. 10
177
L. LESSIG: Free culture, Chapter 5, at http://www.authorama.com/free-culture-8.html,
(2012-05-13)
178
Ibid.
40
Nevertheless, when it comes to nature of the infringement, the differences
between tangible piracy and digital piracy vanish. All piracy is detrimental
to the very substance of copyright. Firstly, as explained above, unauthorised
private copying that does not lead to a fair compensation prejudices the
interests of the right holder. Secondly, under current legislation, even if the
copyright holder receives an adequate remuneration for the private use
online sharing of private copies cannot possibly be regarded as personal use
(and thus normal exploitation) of the work. 179
Making copies of copyrighted media and sharing the copied files online
cannot possibly be allowed under the private copying exception, even if the
persons that download the copies will later transfer them to their media
devices and thereby to a certain extent ensure a fair compensation to the
right holder. The exclusivity of the production right “certainly constitutes
the most effective form of protection, having regard in particular to the
development of new technologies and the increasing threat of piracy, which
is favoured by the extreme ease with which recordings can be copied.” 180
Such exclusivity is necessary to ensure proper remuneration; the lack of
proper remuneration would have “inevitable repercussions for the creation
of new works.” 181 Therefore, as online file sharing does not respect the
exclusive right of reproduction and distribution, it impairs the very
substance of copyright. This conclusion is also supported by the fact that the
rule of exhaustion does not apply to digital services. 182
41
from sale or any other lawful act of distribution. The Court stated that rental
rights remained one of the prerogatives of the author and producer
notwithstanding sale of the physical recording, and that the specific right to
authorise or prohibit rental would be rendered meaningless if it were held to
be exhausted as soon as the object was first offered for rental.
The Internet can without a doubt be used as a source of revenue; file sharing
has therefore both legal and economical consequences. According to
statistic data, Internet users prefer downloading current alternative music.
Downloading of movies is also heavily concentrated on current releases. 185
Taking music as an example, while a low effective price of music leads to a
larger consumer interest and drive up the demand for live performances, at
the same time, concerts are a less effective way to increase revenues from a
new recording if the audience shares files. 186
Member States have the obligation to provide for the measures, procedures
and remedies necessary to ensure the enforcement of the intellectual
property rights, 187 and to strike a fair balance between the rights involved
when implementing those measures. The main problem with copyright
enforcement is that even though file sharing impairs the very substance of
the right, measures that are too strict are not acceptable because they are
likely to undermine the rights of the Internet users and the intermediaries, as
seen in the SABAM cases. However, less strict measures might not be
sufficiently effective. For instance, the measure in the Bonnier case served a
particular purpose: “facilitating the investigation into an infringement of
copyright or impairment of such a right“. There, the reasons for the measure
outweighed the nuisance or other harm that the measure could entail for the
person affected by it or for some other conflicting interest. 188 Such a
measure, even though ensuring a fair balance when used for a particular
purpose, is completely limited to that purpose; it does not prevent the
infringements from happening but merely deals with the consequences. Of
course, it could be claimed that it scares off other file sharers; having
witnessed effective enforcement of copyright, they probably would not like
to experience it themselves. For instance, in Sweden, 52% of illegal file-
sharers said their activity had declined merely due to the law transposing the
185
F. OBERHOLZER & K. STRUMPF: “File Sharing and Copyright”, pp. 31-33
186
Ibid., p. 45
187
Article 3 of IPRED
188
Case C-461/10 Bonnier, para.58
42
IPRED. 189 However, this preventive effect might be incidental. Therefore,
it is especially important to find how to effectively prevent file sharing in a
way that affords a fair balance between the interests involved.
189
IFPI Digital Music Report 2011, p.11, at
http://www.ifpi.org/content/library/DMR2011.pdf (2012-05-13)
190
Case 5/88 Wachauf , para. 18; Case C-177/90 Kühn, para. 16; Case C-22/94 The Irish
Farmers' Association and Others, para. 27; Joined cases C-402/05 P & C-415/05 P Kadi,
para.355. See also T.TRIDIMAS: The general principles of EU law, p. 313
191
Explanations relating to the Charter of Fundamental Rights
192
Case 4/73 Nold, para. 14; Case 230-78 SpA Eridiana and others, paras. 20, 31
193
Case C-240/97 Spain v Commission, para. 99
194
Case C-200/96 Metronome Musik, para.26
195
Ibid.
43
Interseroh 196 case, concerning quite a different factual situation, namely the
obligation to disclose the name of the waste producer to the consignee of a
shipment of waste.
In the Interseroh case, the right of protection of personal data was balanced
against the freedom to conduct a business. The non-disclosure was not
permitted under the relevant Regulation even though disclosure would have
negatively affected the protection of business secrets. In addition, the Court
stated that any unjustified breach of the protection of business secrets,
assuming it were established, would not be such as to limit the scope of the
relevant provision in the Regulation, but “rather to call into question the
validity of that provision.“ 197 The scope of Article 16 of the Charter seems
to be rather wide; nonetheless, it is evident that business secrets constitute a
substantial part of the freedom to conduct a business, since the impediment
at issue was likely to affect the validity of Union legislation. Disclosure of
data would have impaired the substance of the right, as there is no
mechanism to protect business secrets but just to keep them secret.
In any case, as the Court stated in Scarlet Extended, forcing the ISP to
install a complicated, costly, permanent computer system at its own expense
“would result in a serious infringement of the freedom of the ISP concerned
to conduct its business”. 199 It is logical to conclude that in the context of
copyright enforcement, it takes quite a lot to impair the very substance of
the freedom to conduct a business. A serious infringement, no matter how
serious, is still not the same as impairment of the substance of the right, and
therefore x≠0. Therefore, if we only had to balance copyright against the
rights of the ISPs, copyright would be protected at the expense of the
freedom to conduct a business, but it could still be a fair balance. However,
196
Case C-1/11 Interseroh
197
Case C-1/11 Interseroh, para.46
198
E.WERKERS & F. COUDERT: “The Fight Against Piracy in Peer-to-Peer Networks:
the Sword of Damocles Hanging over ISP’s Head?“, p.340
199
Case C-70/10 Scarlet Extended, para.48
44
in reality, there are more rights involved, and all of them have to be taken
into account.
It follows from settled case law that the provisions of a directive must be
interpreted in the light of the aims pursued by the directive and the system it
establishes. 200 As stated in Article 1 of the Directive, its objective is to
protect the fundamental rights and freedoms of natural persons and, in
particular, their right to privacy, with respect to the processing of personal
data, while also permitting the free flow of personal data. 201
200
Case C-73/07 Satamedia, para. 51; see also Case C-265/07 Caffaro, para. 14
201
Case C-73/07 Satamedia para. 52
202
Case C-275/06 Promusicae, paras.49-53
203
Case C-73/07 Satamedia para. 53
204
Ibid., para.55
205
Ibid., para.55
206
Ibid., para. 56
45
personal data is still of such importance as to be restricted only when the
restriction is crucial for the protection of freedom of expression.
Would the prohibition to disclose the personal data have impaired the
substance of freedom of expression in the Satamedia case? In other words,
was the restriction indispensable? Looking at the facts at the case, the
question should probably be answered in the affirmative, even though it was
left to the national court to determine. 207 The company in the Satamedia
case collected public data from the Finnish tax authorities for the purposes
of publishing extracts from those data in a regional newspaper each year.
The information comprised the personal details of natural persons whose
income exceeded certain thresholds. While the newspaper also contained
articles, summaries and advertisements, its main purpose was to publish
personal tax information. In relation to the data, the newspaper also carried a
statement that the personal data disclosed may be removed on request and
without charge. Later, the data published in the newspaper was transferred
to an associated company in the form of CD-ROM disc. Both companies
signed an agreement with a mobile telephony company which created a text-
messaging service allowing mobile phone users to receive information
published in the newspaper on their telephone for a charge. Personal data
could be removed from that service on request. 208
46
that a fair balance cannot be struck. It would also mean that striking a fair
balance is only possible if there exists a realistic way to effectively protect
copyright without impairing the very substance of the right to protection of
personal data, but also without impairing the very substance of the other
rights involved, such as the freedom of expression and information.
In the FIFA cases 213 from the General Court, the national measures at stake
were intended to protect the right to information as they granted television
access for the general public to events of major importance for society. At
the same time, the measures restricted the right to property, but the General
Court once again reaffirmed that such restriction was permitted, provided
that it in fact corresponded to objectives in the public interest and did not
impair the very substance of the right to property. 214
209
Case C-163/10 Criminal proceedings against Aldo Patriciello, para. 31
210
AG Jääskinen in Case C-163/10 Criminal proceedings against Aldo Patriciello, para.35
211
Case C-112/00 Schmidberger, para.79
212
Case C-112/00 Schmidberger, para.80.
213
Case T-385/07 FIFA; Case T-68/08 FIFA
214
Case T-68/08 FIFA, para.143; Case T-385/07 FIFA, para.139. See also Case
C-347/03 Regione autonoma Friuli-Venezia Giulia and ERSA, para.119, and Joined Cases
C-154/04 and C-155/04 Alliance for Natural Health and Others, para.126.
47
In the Schmidberger case, the Court held that the imposition of stricter
conditions on the demonstration in question would have been “perceived as
an excessive restriction, depriving the action of a substantial part of its
scope” 215. The Court emphasised that while the action entailed
inconvenience for non-participants, this inconvenience could be tolerated
provided that the objective pursued was the public and lawful demonstration
of an opinion. 216
In that regard, Scarlet Extended and SABAM v. Netlog are comparable with
the Schmidberger case; the general monitoring systems, filtering both lawful
and unlawful communications, would have completely undermined the
freedom of information (thus impairing the very substance of it; x=0), and
was therefore not an acceptable means for copyright enforcement.
4.2.5 Conclusion
The key to finding a fair balance lies in the very substance of the rights
involved. The ultimate measure is one that effectively protects the substance
of copyright while not impairing the substance of the other rights involved.
The challenge is to “achieve and maintain the balance, ‘offering enough
control to motivate authors, inventors and publishers, but not so much
control as to threaten important public policy goals.’” 217
215
Case C-112/00 Schmidberger , para.90
216
Ibid., para.91
217
N. LUCCHI: Digital Media & Intellectual Property/ Management of Rights and
Consumer Protection in a Comparative Analysis, p.39.
48
deliberately infringe copyright and the rights of those who have never
shared a single file as a “lump sum” in the equation of balancing?
Probably the main reason for unauthorised file sharing is that all the content
is easily accessible and does not cost money: some users download instead
of purchasing. 221 According to statistics, by 2006, 60% of all consumer
Internet traffic consisted of file sharing (mostly of video files). 222 This data
implies that a significant amount of Internet user share files; yet, in the
balancing test, the rights of those who do not share files are taken into
account and prevail against the need to protect copyright. Treating the rights
of all the users as “a lump sum” when assessing a general monitoring
system means that the file sharers could basically “hide behind the backs” of
those who are completely innocent.
The fact that the rights of people that illegally share files and the rights of
those who do not are summed up, which affects the value of freedom of
expression and information in a very peculiar way. One the one hand, the
rights of innocent users of the Internet should not be jeopardised only
because some of the Internet users engage in infringing activities. On the
other hand, the file sharers should not escape responsibility only because
there are still some people among the Internet users that have not been file
sharing. It is explicitly stated in Article 54 of the Charter that nothing in the
218
Compare Case C-73/07 Satamedia
219
L. LESSIG: Free culture, Chapter 5, at http://www.authorama.com/free-culture-8.html
(2012-05-13)
220
Ibid.
221
Ibid.
222
F. OBERHOLZER & K. STRUMPF: “File Sharing and Copyright”, p. 29
49
Charter implies “any right to engage in any activity or to perform any act
aimed at the destruction of any of the rights and freedoms recognised in this
Charter“. Could this Article be interpreted as excluding illegal file sharing
from the scope of freedom of expression and information? This would
further complicate the balancing (as if it were not complicated enough!)
I will not answer these question, although they should be kept in mind for
the final discussion, because the mere fact that these questions have popped
up implies that there is something irregular about this balancing. Or this
equation. Whichever you prefer.
50
5 Part IV: striking a fair balance
– how to solve the puzzle
In the war against online piracy, copyright is being torn between two
extremes. There is a continuous struggle and a violent hierarchy: which
extreme should prevail depends on whom you ask. Some would prefer very
weak copyright protection, if any at all (for example, the Pirate
movement 223), whereas the copyright holders are of the opposite opinion
and seem to be willing to protect copyright at any cost (which is evident
from the facts in Scarlet Extended and SABAM v. Netlog).
These contrasts have become even more visible since the majority of the
Member States have signed ACTA 224 and tens of thousands of people have
immediately reacted against it 225 (including the Anonymous group,
“a decentralized network of individuals focused on promoting access to
information, free speech, and transparency”). 226
The truth is, no matter which extreme you choose, they both might lead to a
completely undesirable outcome. Seeing copyright as an individual right
and the rights of the Internet users as the “general interest”, since they are
the basis for a democratic society, would mean that the general interest
should take precedence over other considerations. 227 However, if effective
measures cannot be taken to protect copyright, countless works will fall into
an artificial public domain, meaning that in theory, someone has the
exclusive right to reproduce and distribute the works, but in practice, those
works are being shared without permission and this behaviour cannot really
be stopped. The very substance of copyright would be impaired; if most of
the copyright holders are deprived of their exclusive rights, it is suddenly
not really a matter of an individual right anymore. It is a denial of the
current form of the right. Conversely, if excessively strict measures are
allowed in order to protect the very substance of copyright, the values that
are at the core of a democratic society will be undermined. Copyright is
somewhere between the devil and the deep blue sea; the extremes can only
be avoided if a fair balance is struck. But is it possible to achieve a fair
balance in practice?
223
A. RYDELL & S. SUNDBERG: Piraterna. Historien om The Pirate Bay, Piratpartiet och
Piratbyrån, p. 143 ff.
224
http://www.wired.co.uk/news/archive/2012-01/26/eu-signs-up-to-acta (2012-05-15),
http://register.consilium.europa.eu/pdf/en/11/st12/st12196.en11.pdf (2012-05-16)
225
https://www.accessnow.org/policy-activism/press-blog/acta-protest-feb-11 (2012-05-15)
226
http://anonymous.pysia.info/ (2012-05-15)
227
AG Mischo in Case C-331/88 ex parte Fedesa, para.42
51
5.1 Is there a need for stricter measures?
To begin with, is there even a need for stricter measures? What impact does
unauthorised file sharing have on copyright and what will happen if
copyright infringements cannot be prevented?
As confirmed in the Bonnier case, national measures can indeed strike a fair
balance between fundamental rights if they allow the national court to weigh
the conflicting interests involved, on the basis of the facts of each case and
taking due account of the requirements of the principle of proportionality. 229
In that particular case, the national measures were regarded as “facilitating
the investigation into an infringement of copyright or impairment of such a
right“. Therefore, the reasons for the measure outweighed the nuisance or
other harm which the measure could entail for the person affected by it or
for some other conflicting interest. 230
Measures such as those in the Bonnier case are better than nothing;
however, without any possibility to filter the communications, only a
limited number of infringements can be discovered. When there are no
efficient means to find out about the infringements, most copyright holders
are deprived of the substance of the intellectual property right. By effect, the
lack of effective measures is similar to expropriation. 231
The Member States have the obligation to provide for the measures,
procedures and remedies necessary to ensure the enforcement of the
intellectual property rights. 232 Moreover, pursuant to Article 19 of the TEU,
the Member States have a general obligation to provide remedies sufficient
to ensure effective legal protection in the fields covered by Union law. It is
settled case law that procedural rules governing actions for safeguarding an
228
Joined cases C-402/05 P & C-415/05 P Kadi, para.55; Case C-347/03 Regione
autonoma Friuli-Venezia Giulia and ERSA, para. 119
229
Case C-461/10 Bonnier, para. 59
230
Ibid., para.58
231
Compare Article 1 of Protocol 1 of the ECHR
232
Article 3 of IPRED
52
individual’s rights under EU law must not make it in practice impossible or
excessively difficult to exercise rights conferred by EU law. 233
The mere fact that the Member States have to strike a fair balance between
intellectual property rights and other fundamental rights, when
implementing secondary legislation and when applying the transposing
national laws, in practice means that, in certain cases, it might become
impossible or excessively hard for the copyright holders to enforce their
rights. If effective protection of copyright means that the very substance of
the rights of others will be impaired, the measure is not acceptable, which
leads to a complete lack of balance to the detriment of the copyright holders.
The question is; could more effective measures, than those based entirely on
a case-by-case assessment, be acceptable? To put it bluntly: must the
copyright holders somehow keep an eye on what is being shared online (i.e.
occasionally check the content of the most popular file sharing websites)
and step in when the infringements become intolerable? Alternatively,
should some type of non-general monitoring or blocking of content be used
(if it is not too burdensome to the intermediary and if it does not undermine
the rights of the users)? How realistic are such measures?
233
D.CHALMERS, ET.AL.: European Union Law, p. 276; Case C-279/09 DEB, para.28; Case
33/76 Rewe-Zentralfinanz and Rewe-Zentral , para. 5; Case C-432/05 Unibet, para. 43;
Case C-268/06 Impact, para. 46; Case C-13/01 Safalero, para. 49;
234
C.MANARA: “Block the Filtering! A Critical Approach to the SABAM Cases”, p.15
53
through that marketplace, but also to preventing further
infringements.“ 235
Thus, the mere fact that the system is preventive does not affect the
balancing, as long as it does not impair the substance of other fundamental
rights. It follows that if a preventive measure is to be accepted, it firstly has
to be able to distinguish between lawful and unlawful communications in
order not to impair the substance of the freedom of information and the right
to protection of personal data.
235
Case C-324/09 L’Oreal, para.131; Case C-275/06 Promusicae, para. 4; Case C-70/10
Scarlet Extended, para.31
236
C.MANARA: “Block the Filtering! A Critical Approach to the SABAM Cases”, p.24
237
Ibid., p.12
238
http://www.swedishwire.com/business/13682-pirate-bay-blocked-in-uk-after-high-court-
rule (2012-05-07)
54
censorship is growing in scope and becoming easier. Yet it never has the
effect desired. It simply turns criminals into heroes”. 239
On websites like The Pirate Bay, as soon as the user begins sharing
information, that transaction occurs peer-to-peer, and thus the website acts
“more like a dynamic map of who’s sharing what and where to find it, after
which the transactions occur privately”. 240 Therefore, another possibility
could be technical filtering of certain websites or services that are normally
used for file sharing. It would identify infringers as well as discourage
future infringements, considering that fact that sharing by other means, such
as email, is much less convenient that using a p2p service. In order to
respect sensitive private data, filtering of certain websites and services, such
as banks, hospitals and social networks with no uploading possibilities
would be strictly prohibited. The main problem with this type of measure is
that there is no clear line between such selective filtering and prohibited
active monitoring, especially considering the fact that technical filtering is
likely to have extraterritorial effects, just like general monitoring, since
filtering aims at the total sum of information that passes through the
provider‘s service. 241 This may result in files being blocked merely because
they have moved through the European Union and have been recognised
there. 242
However, under the assumption that there actually exist technical and legal
possibilities to apply selective measures and target certain communications
without jeopardising the rights of the users, such measures would still need
to be in line with the principle of proportionality. 246
239
http://www.ultimate-
guitar.com/news/industry_news/pirate_bay_officially_blocked_in_uk.html (2012-05-07)
240
http://techland.time.com/2012/05/01/british-court-orders-isps-to-block-pirate-bay-is-the-
u-s-next/ (2012-05-14)
241
On general monitoring, compare C.MANARA: “Block the Filtering! A Critical Approach
to the SABAM Cases”, p.21
242
Ibid., p.21
243
Ibid., p.12
244
http://whatismyipaddress.com/hide-ip, http://torrentfreak.com/5-ways-to-download-
torrents-anonymously-100819/ (2012-05-07)
245
http://bredband.bahnhof.se/extra-services/anonym-pa-internet (2012-05-14)
246
Case C-275/06 Promusicae, para.68; Case C-438/05 Viking Line, para.46; Case C-
112/00 Schmidberger, para.77; Case C-36/02 Omega Spielhallen , para. 36
55
Proportionality requires the restriction to be suitable for ensuring the
attainment of the legitimate objective pursued and not go beyond what is
necessary to achieve that objective. 247 A restrictive measure can be regarded
as suitable for securing the attainment of the objective pursued only if it
”genuinely reflects a concern to attain that objective in a consistent and
systematic manner”. 248 The requirement of suitability is especially observed
in areas where the Member State has a wide margin of discretion, such as
gambling, 249 environmental policy. 250 Balancing of rights is also such an
area: according to settled case law of the European Court of Human Rights,
the state is given a wide margin of discretion when there is a clash between
fundamental rights. 251
247
Case C-438/05 Viking Line, para.90; Case C-55/94 Gebhard, para.37
248
Case C-28/09 Commission v. Austria, para.126; Case C-169/07 Hartlauer, para. 55;
Joined Cases C-171/07 and C-172/07 Apothekerkammer des Saarlandes and Others , para.
42; Case C-137/09 Josemans, para. 70
249
Case C-243/01 Gambelli, para.67
250
Case C-28/09, Commission v. Austria, para.126
251
X. GROUSSOT: “Rock the KaZaA: Another Clash of Fundamental Rights”, CMLRev., p.
1762; Case Chassagnou v. France
252
N. LUCCHI: Digital Media & Intellectual Property/ Management of Rights and
Consumer Protection in a Comparative Analysis, p.75
253
Case C-320/03 Commission v Austria, para. 87; Case C-28/09 Commission v. Austria,
para.140
254
A. J. Cerda Silva: “Enforcing Intellectual Property Rights by Diminishing Privacy: How
the Anti-Counterfeiting Trade Agreement Jeopardizes the Right to Privacy”, p. 602; see
also KIMBERLEE WEATHERALL: “ACTA as a new kind of international IP lawmaking”, 26
Am. U. Int'l L. Rev. 839 2010-2011
56
business community in order to fight infringement of intellectual property
rights. 255
The issue of file sharing is already very sensitive, and it would not be
realistic to diminish the right to protection of private data and the freedom
of information. The main problem with ACTA is that full compliance with
the encouraged terms of ACTA would require the EU Member States to
provide for an obligation for ISPs to identify subscribers for purposes of
civil enforcement, even when such an obligation does not exist under Union
law. 263 But most importantly, ACTA has received predominantly negative
reactions from the Internet users, 264 which is a clear implication that
ordinary citizens do not support the attempts to strengthen intellectual
property rights.
255
A. J. CERDA SILVA: “Enforcing Intellectual Property Rights by Diminishing Privacy:
How the Anti-Counterfeiting Trade Agreement Jeopardizes the Right to Privacy”, p. 609
256
Ibid., p. 610
257
Ibid., p. 610
258
Ibid., p. 627
259
Ibid., p. 625
260
Ibid., p. 611
261
Ibid., p. 612
262
Ibid., p. 630
263
Ibid., p. 626
264
http://www.petitiononline.com/stopacta/petition.html (2012-05-15);
http://www.youtube.com/watch?v=8XoFGApjhFE (2012-05-15);
http://ipjustice.org/wp/campaigns/acta/ (2012-05-15)
57
5.3 What is next?
Telling the Member States to strike a fair balance and giving them a wide
margin of discretion implies how sensitive the issue of file sharing is. The
Member States are completely free to choose whether to oblige the
intermediaries to disclose personal data for the purposes of copyright
protection; however, such freedom of choice can lead to a partitioning of the
Union. Some Member States might prefer effective protection of copyright,
while others might emphasise the right to personal data protection, 265 or the
freedom of information. For instance, in some Member States, such as
Finland (the first country in the world to declare broadband Internet access a
legal right 266), the scope of freedom of information is wider that in others. It
could possibly be claimed that access to Internet is a part of Finland’s
national identity, 267 as a right that extends the scope of freedom of
information even further. Of course, that right can also be restricted and
online content can be blocked, if that is necessary in order to fight serious
crime. 268 However, what would be the acceptable way to prevent illegal file
sharing in a Member State where such importance is attached to the rights of
the Internet users? Could a fair balance ever be achieved? This is yet
another reason why balancing of fundamental rights at the national level
sounds good in theory, but may lead to unpredictable results in practice.
58
remove the content, signed by someone pretending to be the copyright
holder. 70% of the technical intermediaries removed the content “without
trying to verify whether the legal conditions were met to do so”). 270 In the
worst case, such requests to remove material could have the effect of de
facto censorship; Internet censorship, which by definition interferes with the
freedom of expression and information and is very popular among
totalitarian states. 271 Yet another pattern that is likely to impair the very
substance of a fundamental right. It seems that we have reached a dead end.
Could it be that the best solution to the file sharing problem is not to fight
the effects, but to eliminate the causes? Some say that decriminalising “non-
commercial file sharing and forcing the market to adapt is not just the best
solution. It's the only solution, unless we want an ever more extensive
control of what citizens do on the Internet.” 272 Others, for instance, William
Patry, 273 claim that sometimes law is not the answer: “If there are non-
legislative ways to solve whatever the problem is, the last thing we should
do is for lawyers, courts or governments to get involved.” 274
270
C.MANARA: “Block the Filtering! A Critical Approach to the SABAM Cases”, p.19; see
also http://ww.bof.nl/2004/10/13/providers-verwijderen-tekst-multatuli/ (2012-05-15)
271
I. BROWN: “Internet censorship: be careful what you ask for“, p.3
272
http://arstechnica.com/tech-policy/news/2008/01/swedish-prosecutors-dump-4000-legal-
docs-on-the-pirate-bay.ars (2012-05-15)
273
Senior Copyright Counsel to Google Inc.
274
W. PATRY: How to fix copyright, p.141
275
N. LUCCHI: Digital Media & Intellectual Property/ Management of Rights and
Consumer Protection in a Comparative Analysis, p.39
276
J. GINSBURG: “From having copies to experiencing works”, 50 J. Copyright Soc'y
U.S.A. 113 2002-2003
59
downloading illegal copies. 277 Why? Well, probably because downloading
is technically not exactly the same as stealing. 278 Of course, some people
download because they do not want to pay; however, sometimes
downloading is the only way to get access to the copyrighted material that
you are interested in. For example, a certain TV show might be interesting,
but you cannot get access to it; the show might not run on local TV, has not
been released or re-released on DVD, is not available online from a
legitimate source or is only available to users located in certain countries. In
other words, you want it but you cannot get it, even if you are willing to pay
for it. You search for it online and several clicks later, you are at The Pirate
Bay and have a chance to get the whole season of the show. Right now. For
free. What would you do?
277
N. LUCCHI: Digital Media & Intellectual Property/ Management of Rights and
Consumer Protection in a Comparative Analysis, p.14
278
L. LESSIG: Free culture, Preface, at http://www.authorama.com/free-culture-1.html,
(2012-05-13)
279
N. LUCCHI: Digital Media & Intellectual Property/ Management of Rights and
Consumer Protection in a Comparative Analysis, p.14
280
Ibid., p.15; M. BOLDRIN & D. K. LEVINE: Against Intellectual Monopoly, p.150
281
M. BOLDRIN & D. K. LEVINE: Against Intellectual Monopoly, p.173
282
P. PEDLEY: Digital Copyright, p.2
283
N. LUCCHI: Digital Media & Intellectual Property/ Management of Rights and
Consumer Protection in a Comparative Analysis, p.130
60
When it comes to innovation, the conventional entertainment industry
(music and movies) still has a lot to learn from other (entertainment?)
industries, such as the porn branch. Technically and economically,
producing a pornographic movie is very similar to producing a “normal”
movie. Pornographic websites are quick to adopt new technologies, such as
video streaming, fee-based subscriptions, electronic billing and pop-up
advertisements. Due to such experimentation, the porn branch is one of the
most profitable online industries. 284
5.3.2 DRM
Digital rights management (DRM) is another reasonable way to protect
copyright and is widely used by copyright holders all around the world.
There are two main types of DRM: 1) advisory, which means that the media
is labelled as protected and authorised players refuse to copy such protected
material; 2) encryption of content, meaning that only specific software can
unlock the encryption. Such encryption schemes are effective without legal
284
M. BOLDRIN & D. K. LEVINE: Against Intellectual Monopoly, pp.36-39
285
W. PATRY: How to fix copyright, pp.143-144
286
P. PEDLEY: Digital Copyright, p.46
287
Compare W. PATRY: How to fix copyright, p.143
288
Compare Case C-52/07 Kanal 5 Ltd and TV 4 AB vs. STIM; Commission Decision in
Case COMP/C2/38.698 – CISAC
61
enforcement; it is sufficient for the media companies to provide the
copyrighted material in a certain format. Encrypted material can also be
linked to a specific type of device, for instance, video games are often
linked to special consoles. 289
62
Spotify because of an exclusive digital distribution agreement with
iTunes, 296 and I personally find it a huge problem. Some other great artists
not available on Spotify are Pink Floyd, Led Zeppelin, and Metallica and
AC/DC, 297 and this fact alone serves to prove that no matter how accessible
and attractive some business solutions might be, none of them is perfect.
5.3.4 Taxation
In business, freedom of contract is the king, and yet sometimes might lead
to undesirable consequences; the copyrighted content might be unavailable
to a certain group of consumers if the copyright holder chooses a certain
channel to distribute the digital content. A solution to this problem could be
a more general measure, for example, a new tax in order to compensate for
the use of copyrighted material online.
296
http://www.sltrib.com/sltrib/lifestyle/52305191-80/spotify-music-songs-service.html.csp
(2012-05-13)
297
http://www.spotify.com/us/help/faq/content/ (2012-05-16)
298
N. LUCCHI: Digital Media & Intellectual Property/ Management of Rights and
Consumer Protection in a Comparative Analysis, p.140
299
Ibid.
63
However, nowadays, due to digitalisation, the line has been blurred; “a
simple e-mail can reach more addressees than a theater in the eighteenth
century“. 300 New technologies have also made it more complicated to
maintain a balance “between the inherently contradictory interests of
intellectual property rights-holders and the general public.” 301
“Music is everybody’s possession. It’s only publishers who think they own
it”. 302 I found this quote online; purportedly, these are the words of John
Lennon, but you can never be too sure. Both the quote and the way it has
been circulating online reflect the beauty of sharing. Indeed, consumption is
the very heart of intellectual property, especially of copyright. Multiple uses
do not diminish it; on the contrary, “[o]nce a work is created, its intellectual
content is infinitely multipliable.” 303
New technologies have brought both freedom and chaos. Digitalisation has
decreased the production costs and given the copyright holders maximal
possibilities to share their works with the world. 304 However, the same
technologies have facilitated for illegal file sharing and deprived them of the
exclusivity of this right. In 2010, more than 60% of Internet traffic
consisted of consumers sharing music, movies, books, and games. 305
Considering the duration of copyright protection, it is highly likely that most
of that sharing constituted copyright infringement, an act that impairs the
very substance of the right to intellectual property. Does that mean that the
Information society is actually a society of thieves?
300
R.M. HILTY & S. NÉRISSON: “The Balance of Copyright”, p.355
301
N. LUCCHI: Digital Media & Intellectual Property/ Management of Rights and
Consumer Protection in a Comparative Analysis, p. 135
302
http://www.brainyquote.com/quotes/quotes/j/johnlennon167341.html (2012-03-26)
303
M. BOLDRIN & D. K. LEVINE: Against Intellectual Monopoly, p.177
304
F. OBERHOLZER & K. STRUMPF: “File Sharing and Copyright”, p.50
305
Ibid., p. 19
306
Ibid., p. 49
307
Ibid., p. 50
64
of revenue, or at least helps ensure that the artists do not suffer if the sales of
records decline. 308
Furthermore, copyright protection is not, and has never been the main basis
for creativity. For instance, Shakespeare created without copyright laws,
because the first legislative act that resembles the modern form of copyright
was the Statute of Anne, was adopted in England in 1710. 309 Should
Shakespeare be seen as an exception rather than the rule? Not at all. For
example, copyright was not used for musical works until the end of the
eighteenth century, and yet a great deal of classical music was produced
without copyright protection. 310
308
Ibid., pp.23, 44-45
309
M. BOLDRIN & D. K. LEVINE: Against Intellectual Monopoly, p. 30
310
Ibid., p. 187
311
Directive 2006/116/EC of the European Parliament and of the Council on the term of
protection of copyright and certain related rights
312
W. PATRY: How to fix copyright, pp.190-195
313
Ibid., pp.199-200
314
Ibid., p.200
315
Ibid., p.201
65
protect the interests of Internet users and ISPs. Changing the essence of
copyright is a measure that is the most likely to result in a fair balance
between copyright and other fundamental rights – provided that the
mechanisms of international law, which copyright protection is based on,
allow such radical changes. However, recent development, including the
ACTA 316, implies a strong preference towards measures that strengthen the
protection of intellectual property rights. This leads to the conclusion that it
would take a while before drastic legislative changes can made.
316
http://register.consilium.europa.eu/pdf/en/11/st12/st12196.en11.pdf (2012-05-16)
66
6 Conclusions
Right now, the Information society is standing in a crossroad; it has been
standing there for quite a while, taking a leap back and forth every now and
then. It cannot stay there for ages; eventually, it will have to choose one
path. It is hard to say which one is the right one, but one thing is clear: it is
too late to turn around and go back. Digitalisation and the Internet have
done their job, and now it is the Information society’s time to react and
actually embrace the future; or the present, because the future is now.
In the war against piracy, striking a fair balance between fundamental rights
is not an easy task. The reality of particular relations has to be recognised
over “abstract metaphysical concepts“; 318 balancing might be a great slogan,
but applying it blindly will lead us back to where we started; at a total
conflict of rights. A balance will never be achieved if the very substance of
a right needs to be impaired in order to protect other rights.
317
L. LESSIG: Free culture, Introduction, at http://www.authorama.com/free-culture-2.html
(2012-05-16)
318
I. WARD: Introduction to Critical Legal Theory p. 168
319
Ibid., p. 147
67
would also give a more solid basis for a case-by-case assessment when the
copyright holder decides to hold the infringer responsible.
320
I. WARD: Introduction to Critical Legal Theory, pp. 168-169
321
Ibid., p.169
322
W. PATRY: How to fix copyright, p.143
68
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69
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R. ALEXY: “Balancing, constitutional review, and representation“,
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71
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Legislation
Consolidated version of the Treaty on the European Union (“TEU”), OJ
2008 C 115/13, 9 May 2008
72
Agreement on Trade-Related Aspects of Intellectual Property Rights
(“TRIPS”), 15 April 1994, OJ 1994 L 336, p. 1
Secondary legislation
Directive 95/46/EC of the European Parliament and of the Council on the
protection of individuals with regard to the processing of personal data and
on the free movement of such data, OJ 1995 L281 p.31 (“Personal Data
Protection Directive”)
Other EU documents
Explanations relating to the Charter of Fundamental Rights, OJ 2007 C 303
p.17
73
Table of Cases
Court of Justice of the European Union
Case 4/73 Nold [1974] ECR 491
Case C-22/94 The Irish Farmers' Association and Others[1997] ECR I-1809
Joined Cases C-300/98 and C-392/98 Dior and Others [2000] ECR I-11307
74
Case C-347/03 Regione autonoma Friuli-Venezia Giulia and ERSA [2005]
ECR I-3785
Joined Cases C-154/04 and C-155/04 Alliance for Natural Health and
Others [2005] ECR I-6451
Case C-52/07 Kanal 5 Ltd and TV 4 AB vs. STIM [2008] ECR I-09275
75
Case C-462/09 Stichting de Thuiskopie [2011] n.y.r.
Case C-277/10 Martin Luksan v. Petrus van der Let [2012] n.y.r.
General Court
Case T-385/07 FIFA [2011] n.y.r.
76