Consumer Buying Behaviour Research Paper PDF
Consumer Buying Behaviour Research Paper PDF
Consumer Buying Behaviour Research Paper PDF
Mumbai- 410221
Abstract-
In FMCG sector there has been severe competition between Multi-national Company, National
and local players. Consumer is the king of any business. Understanding consumer needs and
wants is important and foremost task of any marketers. Consumer satisfaction is a judgment
made by the consumers. Consumer behaviour can also be defined as those acts of consumers
directly involved in obtained using and disposing of economic goods and services, including
the decision processes that preceded and determine these acts. The goods are produced only to
meet the needs of consumer. So that the analysis of consumer behaviour is one of the
foundations on which future marketing is depend. Brand loyalty was determined by several
distinct psychological processes of the consumers. Product features (taste, quantity and price)
is one of the most important factors affecting brand loyalty. In this study is to check whether
consumers are satisfied by Britannia cake. In this research have chosen 100 sampling for
analyzing data. SPSS software is used to analyse and interpret data. This would help the
company to determine the promotional measures based on the findings.
Keywords- Consumer Behaviour, Buying Behaviour, Consumer Behaviour
INTRODUCTION
The customer satisfaction is a key area for improving business performance of the company.
The company needs to change their plan and strategy for attract the consumer based on the
needs, preference and buying pattern. The customer satisfaction, a business term, is a measure
of how products and services supplied by a company meet or surpass customer expectation.
The challenge of identifying the consumer satisfaction is key elements in their company
performance in term of profit and loss. In this research paper explains the consumer behaviour
in FMGC for choosing the product for purchasing.
REVIEW OF LITERATURE
Biesok G et. Al. (2011). The research work presented the idea of customer satisfaction, defines
conditions of loyalty, described selected methods of customer satisfaction measuring and
presents international standards referring to customer satisfaction measurement. Karolina
Ilieska(2013) an economic indicator of the quality of economic output; calculation of the net
present value of their company’s customer base as an asset over time information for strategic
business applications; a predictor of consumer spending and corporate earnings.
Kaveh Peighambari (2016). This article reviewed recent scholarly research on consumer
behaviour published in the international journals in this field. It explained and evaluated the
evolution of consumer behaviour literature. Erry Rimawan et.al. (2017). The study considered
that some changes can occur atany time, both in consumer and social psychological aspects
and in consumer culture. This study aimed to investigate, analyse, and know in detail the
influence of high-quality products, service and trust to customer satisfaction and its impact on
customer loyalty in PT ABC Tbk flexible packaging division.
Market shopping (50%) this suggests that the consumer prefers to shop in
physical retail stores. This could be due to factors such as the ability to see and
touch products before purchasing , the immediate of being able to take the
purchases home right away , and the social experience of shopping with friends
or family .
Online shopping (30%) : this indicates that the consumer also likes to shop
online, although not as much as in physical stores.
Best (10%) : this suggests that the consumer values quality and is willing to pay
more for products that are considered the best in their category. They may
prioritize factors such as durability , performance, and customer reviews when
making purchasing decisions .
Distance (10%) : this indicates that the consumer is wiling to travel a certain
distance to shop at their preferred stores.
Quality (70%): this suggests that the consumer values the quality of the products
they purchase . they may prioritize factors such as durability, performance, and
customer reviews when making purchasing decisions. The consumer is willing
to pay more for products that are of high quality and that will last longer.
Price(20%) : although price is not the most important factor for this consumer ,
it still plays a role in their purchasing decisions . the consumer is willing to pay
a fair price for high-quality products but is also conscious of their budget and
will not overspend on items.
Brand (10%): this indicates that the consumer does not place a significant
emphasis on brand when making purchasing decisions. They are more
concerned with the quality and price of the product rather than the brand name.
however , they may still have preferences for certain brands based on previous
positive experiences or reputation.
Low price(50%): this suggests that the consumer values affordability and is
willing to compare prices and shop around to find the best deals . they may
prioritize factors such as discounts , promotions ,and sales when making
purchasing decisions.
Distance(10%): although not a significant factors for this consumer, distance
still plays a role in their purchasing decisions. They may consider factors such
as store location, parking, availability, and ease of access when deciding where
to shop.
Shopping offers(10%): this indicates that the consumer consumer is attracted to
shopping offers , such as buy-one -get-one -free, free gifts with purchase, or
loyalty rewards programs. they may be more likely to shop at stores that offers
these types of incentives.
Depends on situations (30%): this suggests that the importance of these factors
depends on the situation . for example, if the consumer is in a hurry , they may
be more wiling to pay a higher price for convenience . if they have more time
and are looking to save money, they may prioritize low prices and shopping
offers
Depend on money (50%) : this suggest that the consumers purchasing decisions are
largely influenced by their budget. They may prioritize affordability and be willing to
shop around for the best deals or wait for sales to make their purchases.
Place(20%): this indicates that location is also a factor for the consumer. They may
consider factors such as store proximity, accessibility, and parking when deciding where
to shop.
Time(10%): although not a significant factor , time still pays a role in the consumers
purchasing decisions. They may consider factors such as store operating hours or wait
for the right time to make a purchase, such as during a sale or when they have more
time to browse.
Can’t be found(20%): this suggests that the consumer may encounter difficulties
finding the producst they need . this could be due to factors such as limited availability,
out-of-stock items , or difficulty finding the products in stores .
Instant (20%): this suggests that the consumer is sometimes impulsive and may make
buying decisions on the spot . they may be influenced by factors such as a product
packaging,in-store displays , or sales pitches.
1-2 Days(40%) : this indicates that the consumer takes some time to consider their
options and weigh the pros and cons before making a decision . they may conduct
research, compare prices, or seek advice from friends or family before making a
purchase.
None of these(40%) : this suggests that the consumers decision-making process varies
and is not strictly bound by a specific timeframe.
Family(50%) : this suggests that the consumers buying decisions are influenced
by their family members. They may seek input or advice from their spouse ,
parents, or children before making purchase.
Friends(20%): Although not a significant factor , friends still play a role in the
consumers buying decisions. They may consider recommendations from friends
or seek their opinions on certain product or brands.
Own(30%): This indicates that the consumers also makes buying decisions on
their own without seeking input from others.
Findings
Overall, this data suggests that the consumer values a mix of both physical and online
shopping, as well as quality and convenience. They are willing to travel a certain
distance to shop at their preferred stores but are not as concerned with distance as they
are with the quality of the products they are purchasing.
data suggests that the consumer is quality-focused and price-conscious when making
purchasing decisions. They are willing to pay more for high-quality products and are
less concerned with the brand name.
this data suggests that the consumer values affordability and is willing to compare
prices and shop around to find the best deals. They are also attracted to shopping offers
and may be more likely to shop at stores that offer these types of incentives. However,
their priorities may shift depending on the situation.
Based on the provided percentages, it seems that the consumer's purchasing decisions
are influenced by factors such as money, location, time, and availability. Here's how we
can interpret this data: data suggests that the consumer's purchasing decisions are
influenced by their budget, location, and availability of products. They may prioritize
affordability and be willing to shop around for the best deals or wait for sales to make
their purchases. They also value the convenience of location and accessibility and may
encounter difficulties finding the products they need.
Overall, this data suggests that the consumer's buying decision-making process varies
and is not strictly bound by a specific timeframe. They may make instant purchases on
impulse, take some time to consider their options before making a decision, or have a
more fluid decision-making process that is not easily categorized.
data suggests that the consumer's buying decisions are influenced by a variety of
individuals, including family members and friends. However, they also make decisions
on their own without seeking input from others.
Conclusion
Based on the information provided, we can draw the following conclusions about the
consumer's buying behavior:
The consumer prefers market shopping over online shopping, and quality is the most
important factor when making a purchase.
When deciding where to purchase, the consumer prioritizes low prices, followed by
shopping offers and distance.
The consumer's needs when making a purchase are mainly related to financial concerns
and convenience.
The majority of the consumer's buying decisions are made within 1-2 days, with some
being made instantly.
The consumer's buying decisions are influenced by family members, friends, and their
own preferences.
Suggestions:
Based on the conclusions we drew about the consumer's buying behavior, here are some
suggestions for businesses looking to cater to their target audience:
Provide a balance of quality and affordability: Since quality is the most important factor
for the consumer when making a purchase, businesses should focus on providing
products or services that offer a high level of quality while also being affordable.
Offer a variety of shopping options: While the consumer prefers market shopping, they
also value online shopping and convenience. Therefore, businesses should provide both
in-person and online shopping options to cater to the consumer's preferences.
Emphasize value-added benefits: Since the consumer is motivated by low prices,
businesses should emphasize value-added benefits such as discounts, promotions, and
loyalty programs to incentivize purchases.
Prioritize customer service: Since the consumer's buying decisions are influenced by
family members, friends, and their own preferences, businesses should prioritize
customer service to ensure that their customers have positive experiences and are more
likely to recommend the business to others.
Consider environmental and social responsibility: Since the consumer is motivated by
personal values, businesses that prioritize environmental and social responsibility in
their operations may be more attractive to the consumer.
REFERENCES