Course: Business Communication

Question 1.
Introduction
The basic purpose of the edition, which I hope to somehow influence, enlighten and mobilize the
readers, is to convey a compelling message. Arguments about the effectiveness of emotional
and intellectual appeal are usually discussed in persuasive dialogue-focused presentations. An
argument that can effectively persuade an audience depends on all three categories of
requirements: ethos (credibility), pathos (emotional attraction), logos (rational attraction) (logical
reasoning). Those who will listen to you may or may not be persuaded by your arguments. This
is perfectly reasonable and based on cold and challenging data and information. Even after
considering all information, the last wish of people, even after considering all records, is more
likely to be determined by instinct, emotion, or desire than by using only my head. there is.
Concept and application
Emotional appeals are more effective at capturing our attention, but it is important to find
stability between using emotional appeals and rely on logical and real motives. You don't need
to go into detail about the inner workings of the
product at your first earnings call. However, it is far more beneficial to speak in clear, customer-
relatable terms about some key statistics about product design and functionality. It is important
to assess your knowledge of the subject matter before assuming that anyone is aware that you
are using jargon or cultural references. If you want to persuade a person of something, you want
the message to be persuasive, not yourself, so you should focus on the message him, not the
person you are listening to.
Communication strategies this is effective in persuasion.
There is always the possibility that your service or product itself will sell. However, if you want to
increase your chances of a successful launch, you can take the actions listed below.
Get maximum benefit in minimum time. To get your statement read, you can use it as an
interesting name, line of text, caption, or part of an introduction. The beginning and end of the
message are always clear to the target group. However, you may want to keep in mind the
information conveyed elsewhere in message. Get off to a great start by focusing on the most
important aspects of the problem right from the start.
Take it slow in whatever you do. A product or service must have all the effort of advertising,
marketing, education and persuasion. Suppose you present your audience with various
information, options, possible next steps, or other products or services related to the product
you want to sell. If so, they will be defensive and answer "no". Preferable to "yes". What would
you like to hear about your pitch?
To make things unnecessarily complicated, try to keep things as honest as possible.
Always think of your partner. Researching her organization ahead of time will help her craft a
more specific message that directly addresses the needs of her target audience.
Add weight to your discussion by mentioning your feelings about the topic. To best grab the
attention of your customer base, you can showcase their sense of drama, humor, or personality.
Once you've calculated their interest, you need to continue to lend credence to your claims,
demonstrate your product's benefits, and provide reliable his stats that ultimately lead to a call
to action. However, if you're basing your argument solely on emotional concerns and haven't
provided any information or evidence to support it, you may need to make your argument more
persuasive.
People who think you can't be trusted are much less likely to take your comments seriously
because they question your credibility. You can make your letter more persuasive by following
her four recommendations below. Carefully invest a lot of time in planning and preparing your
message and always keep in mind the expectations of the people you want to reach.
Conclusion
Whatever is given, the target group will seek benefits that apply to them, and that will not
change.
An important part of an argument designed to convince her other is your ability to gain the
audience's sympathy because they are cooperating with your argument. If your audience
complies with your request, you will reap the benefits. If you choose this direction, you will
function better in society, get more attention, and your problems will be solved. By your
reasoning, it is most important that the benefits of her product or service offering are presented
in very clear terms.
Question 2
Introduction
A report is a well-prepared collection and analysis of data on a topic aimed at a specific
audience in order to achieve a selected goal. Reviews can be sorted into
as many categories as possible. Because reports regularly present real data, they can
sometimes be a form of apprenticeship writing. Reports, on the other hand, are written as non-
fiction compared to essays and research papers.
When writing reviews, it is important to comply with a number of unique forms and
requirements. Multiple levels of headings, subheadings, sections, and subsections are regularly
used to organize the information covered in the report. Use bullet points to draw the reader's
attention to areas of your account that contain important records. At the same time, it is possible
to include a graphical representation of the document in the review.
According to conclusion, the main parts of an essay are beginning, methodology, results and
evaluation. A message always ends with a decision.

Concept and application

A proposal is a specific report that presents ideas for others to consider and presents to them
for discussion. Approach must be recognizable and have a motivation that can change people's
lives. perspective. However, the terms used in the Proposal should be understood by those who
read it. You need advice on how to make something unique for each other.
Examples include commercial business proposals, economic proposals, academic research
proposals, advertising and marketing proposals.
This layout is used to edit most of the reviews you can create because it's simple and
straightforward. However, the content's employer is subject to change, as the content still does
not most effectively meet the standards set by the organization. However, the group of target
groups that file targets.
When crafting your offer, it's important to take great care not to alienate your target audience.
Document authors should have a good understanding of the regulations and requirements that
the document's intended audience must meet in order to properly produce the document.
It is important to follow the prescribed framework to complete the application process.
The class of ideas should be considered as a factor when deciding how to deliver the material.
Suggestions often include the following elements:
 Create
 Problem Description
 List of Goals
 Recommendations for Answers
 Analyze Expected Outcomes

Despite this, this layout is the only layout used almost times. Suggestions can also take various
forms, depending on the context in which they are used.
Similarly, a research proposal is a paper proposing prospective research results that need to be
carried out. It is most important to recognize that research project proposals must be in a unique
format that distinguishes them from other project proposals.
The main difference between a document and a proposal is that the former allows investigation
of the problem and provides guidelines for possible solutions, whereas the latter consists of
elements of both. Likewise, it indicates an aspiration or suggests a plan of action. The former is
to express a desire or recommend a plan of action. The file then examines the problem and
provides a solution to the problem.
However, the suggestion has no effect. Both reports and offers follow a specific organizational
style, but even though both follow the same guidelines, these styles are actually different from
each other. These are the leadership styles that accompany every report and proposal.
Proposal placement is subject to a completely different layout when compared to the format or
format of the system used to generate the record.

Conclusion
On the other hand, the main parts that make up the layout of the report are the introduction, the
methods used, the results and the analysis. The length of this varies. While you need to be
rigorous and specific when writing a report, you can be more persuasive when writing a
proposal.
The main difference between a report and a proposal is that a report is a document intended to
be presented to an audience. The document is a concise, well-written document intended for
presentation to an audience. A proposal, on the other hand, is a plan or concept, often
presented in writing, designed for consideration by a variety of people.
Question 3. a
Introduction
Social networking web sites and appealing on-line purchasing pass collectively like peanut
butter and jelly. E-trade entrepreneurs are an increasing number of in search of social media to
growth the visibility in their on-line corporations, growth their patron base, and beautify their
sales.
Concept and application
Increased customer awareness of your brand, interest in purchased products, and direct income
are the desires of social media e-commerce marketing aimed at increasing online store traffic
and ultimately sales. Similarly, direct income is for social media e-commerce advertising
purposes.
Below is a list of commonly used strategies for marketing and selling on social media.
1. Using advertising to market and target customers through an owned and operated brand's
mobile application or his web storefront.
2. Online marketing and industrial transactions through intermediaries
3. Direct interaction on social media channels with current buyers and potential new customers
4. pre-and post-purchase customer care is also part of convenient customer service.
5. Expand your skills in your area while increasing your market expertise. Extend your reach to
buyers by selling your products on social media.
Many groups use each of the above techniques to create green advertising and marketing
plans, including social media and e-commerce.
The big difference between social selling, social trading and online shopping is that it is handled
through social media.
E-commerce companies use social media as advertising to draw people's attention to their
products and build relationships with those who make up their target market. Each of these
measures is accomplished with the goal of increasing sales.

Advertising within the shape of direct marketing

The term refers to how businesses use social media to find, connect with, and build
relationships with new customers. It is an approach to increase income by interacting with high-
performing customers on social media and conversing with them.
Conclusion
On the Internet, social marketing is compared to a more complex type of networking.
The main goal is to establish communication with potential customers and provide them with a
way to gain support and business. So, when people are ready to buy, your product or service
may be the first thing they think of and consider as a choice.
Question 3. b
Introduction
A person's interests, values, and goals should be considered equally when deciding on a career
path. Deciding what you want to do for the rest of your life, taking inventory of your interests and
skills, and creating an action plan to get you down that path is all part of the career discovery
process.
Concept and application
Several different careers can be explored to discover the unique forms of work, the different
forms of education offered, and the various academic pathways that yield these particular types
of careers.
Below are some examples of how career preparation can help.
1. One of your skills is to be more selective about the dreams you want to achieve with an active
lifestyle.
2. You have already found the right profession, so you don't need to waste time and energy
studying another profession that might not suit your needs.
3. You are the most skilled person in determining the form of education and training that will best
help you achieve the career goals you set for yourself.
4. You may begin to have mixed positive feelings about choosing paintings in this industry. This
is a perfectly normal reaction.
5. You have a strategy for the future and may be willing to do whatever it takes to achieve the
dreams you set.
You will then have the opportunity to explore each role to better understand the specific
qualifications, skills and years of experience required to successfully fill each vacancy.
It makes sense to consider a wide range of topics: field of activity, company culture, internal
development opportunities. You also have the opportunity to receive information about the
benefits and wages you receive through the company. Understanding the pros and cons of
working in this field will help you make an informed decision.
Knowing exactly what it's like to work in each field will help you narrow down the options that
are right for you. This will help you learn more about future careers.

Conclusion
Suppose you are talking to an expert who already works in this field or who worked in that field
years ago. Then you can learn more about them and benefit from their views on global
companies. Ask yourself if you have the determination and skills necessary to achieve the same
level of success. Then it might be much easier to decide what to do.