skor kuesioner

4 4 2 3 3 3 4 3 4
3 4 4 3 4 4 4 3 3
4 4 3 4 3 4 4 4 4
3 3 4 4 4 4 4 4 3
4 4 4 4 4 4 4 4 4
3 3 3 3 4 3 4 3 3
4 3 3 4 3 4 3 4 3
3 3 3 3 4 2 4 3 3
4 3 4 4 4 4 3 4 3
4 3 3 4 3 3 3 3 4
3 4 3 4 4 3 4 3 4
3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 3 3
2 3 3 3 2 2 2 2 2
3 3 3 3 3 4 4 4 3
3 3 3 3 2 4 4 2 4
3 3 3 3 3 3 4 3 4
3 3 3 4 3 4 3 3 3
4 3 4 3 4 4 4 3 4
3 3 3 3 3 3 3 3 3
3 4 3 3 3 2 4 4 3
4 4 4 4 4 4 4 4 4
3 3 3 3 3 3 2 3 3
3 3 3 4 3 3 3 3 4
3 3 3 3 3 3 4 3 4
2 3 2 3 3 3 3 4 4
3 3 3 3 4 4 3 3 3
4 4 4 4 4 4 4 4 4
3 3 3 3 3 2 2 3 3
3 3 3 3 3 3 3 3 3
3 3 4 4 4 4 4 3 4
3 3 3 3 3 2 3 3 3
3 3 3 3 3 3 3 3 3
3 2 3 2 3 3 3 2 3
3 3 3 3 3 3 3 3 3
3 3 3 3 3 2 3 3 3
3 3 3 4 4 3 4 4 3
3 3 3 3 3 2 3 3 3
3 3 4 3 3 2 4 3 4
4 4 4 4 4 4 4 4 4
3 3 3 3 3 3 3 3 3
3 3 3 3 3 4 3 3 3
3 3 3 3 3 3 3 3 4
3 3 3 3 3 3 3 3 3
3 3 3 3 3 4 4 3 3
3 3 3 3 4 3 4 3 4
2 3 3 4 4 4 4 3 3
4 4 4 4 4 4 4 4 4
4 3 4 3 4 3 4 4 4
3 4 4 3 3 3 3 3 3
4 4 4 4 4 4 4 4 4
3 2 3 2 3 3 3 2 3
3 4 3 3 4 3 4 3 4
3 3 3 3 3 3 3 3 3
4 4 4 4 4 4 4 4 4
3 3 3 3 3 3 3 3 3
4 4 4 4 4 3 3 3 3
3 3 3 3 3 3 3 3 4
4 3 4 4 3 4 4 4 4
3 3 3 3 4 3 4 4 4
3 3 3 2 3 2 3 2 3
3 3 3 3 3 3 3 3 4
3 3 3 3 3 3 4 3 3
3 3 3 2 3 3 3 3 2
3 3 2 3 2 2 4 4 4
4 4 3 3 4 3 4 3 3
3 3 3 3 4 4 4 3 4
3 3 2 3 2 2 4 4 3
4 3 3 3 3 3 3 3 3
3 3 3 4 4 4 4 4 2
4 4 4 3 3 3 3 3 2
3 4 5 3 4 3 4 3 4
4 4 4 4 4 3 3 3 3
242 242 242 243 249 238 259 241 251
81% 81% 81% 81% 83% 81% 86% 80% 84%
81% 83%
82% gambaran keseluruhan indikator variabel brand image ( X)
3 3 3 3 3 3 3 3 3 3
3 3 3 4 4 3 3 4 3 4
3 3 3 3 3 3 3 3 3 4
3 4 3 4 3 3 4 4 4 3
4 4 4 4 4 3 3 3 3 3
3 3 4 3 4 3 3 3 3 4
4 3 4 3 4 3 4 4 3 3
3 3 4 3 4 3 3 3 3 4
4 3 4 3 4 3 4 3 4 3
3 3 3 3 3 4 3 3 3 3
4 3 3 4 4 4 4 4 3 4
3 3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 3 3 3
4 3 4 3 3 4 3 4 3 3
3 3 4 4 3 3 3 3 3 3
3 3 3 3 3 2 3 1 2 3
4 3 4 3 4 3 4 3 4 3
2 2 3 3 3 3 3 3 3 3
3 3 3 4 4 3 4 3 4 3
3 3 4 4 4 4 3 3 3 4
4 4 4 4 4 3 4 4 4 4
3 2 2 3 3 3 3 3 3 3
3 3 2 3 4 3 4 4 4 2
4 4 4 4 4 4 4 4 4 4
3 3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 3 3 3
3 2 3 3 3 3 4 4 3 4
4 4 4 4 4 4 4 4 4 4
3 3 3 3 3 3 3 3 3 2
2 3 3 3 3 3 3 3 3 3
4 3 4 4 4 3 4 3 3 3
3 2 3 3 3 3 3 3 3 2
3 3 3 4 3 3 3 3 3 3
3 2 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 3 3 3
2 3 3 3 3 3 3 3 2 2
3 3 3 4 4 4 3 4 4 4
2 3 3 3 3 3 3 3 3 3
3 3 4 4 4 4 4 4 4 4
4 4 4 4 4 4 4 4 4 4
3 3 3 3 3 3 3 3 3 3
3 3 3 4 3 3 3 3 3 3
3 3 3 3 3 3 3 3 4 3
3 3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 3 4 3
3 1 1 3 4 2 4 4 4 4
4 4 4 4 4 4 4 4 4 4
4 3 4 4 4 4 4 3 3 4
4 3 4 4 4 3 3 2 3 4
4 3 3 3 3 3 3 3 3 3
3 2 3 3 3 3 3 3 3 3
4 4 3 4 4 4 4 4 4 4
3 3 3 3 3 3 3 3 3 3
4 4 4 4 4 4 4 4 4 4
3 3 3 3 3 3 3 3 3 3
3 3 3 3 4 4 4 4 4 4
3 3 3 3 3 4 3 3 4 4
4 4 4 4 4 4 4 4 4 4
4 3 3 4 4 4 4 3 4 4
2 3 3 3 3 3 3 2 3 3
3 3 2 3 3 3 4 3 4 3
3 3 3 3 3 3 3 3 3 3
2 3 2 3 3 4 4 2 3 2
2 3 3 3 3 3 4 4 4 4
3 3 3 4 4 4 4 4 4 4
3 4 4 4 4 4 3 3 4 3
3 3 3 4 3 3 4 3 3 3
3 3 3 3 4 2 3 3 4 4
3 3 3 3 2 4 4 4 3 4
4 4 3 2 4 3 3 3 3 4
4 4 2 3 3 4 3 2 3 3
4 2 3 3 3 3 4 3 3 4
240 229 239 250 255 244 254 241 249 249
80% 76% 80% 83% 85% 81% 85% 80% 83% 83%
81% 82% gambaran perindikator
 jumlah skor prosentase kategori f
2 62 78%
4 70 88%
3 68 85%
3 71 89%
3 74 88%
3 65 81%
3 69 86%
3 64 88%
4 72 90%
4 65 81%
3 72 88%
3 60 75%
3 60 75%
3 64 88%
3 62 78%
3 50 63%
3 68 88%
3 59 74%
2 65 81%
4 68 88%
3 75 94%
2 57 71%
1 62 88%
4 80 100%
3 59 74%
2 61 88%
2 61 76%
3 60 75%
3 64 88%
4 80 100%
2 56 70%
3 59 88%
3 71 89%
2 56 70%
3 61 88%
3 56 70%
3 60 75%
3 56 88%
4 71 89%
3 58 73%
4 71 88%
4 80 100%
3 60 75%
3 62 88%
3 62 78%
3 60 75%
3 62 88%
3 64 80%
4 64 80%
4 80 88%
4 74 93%
3 66 83%
3 70 88%
3 56 70%
4 74 93%
3 60 88%
4 80 100%
3 60 75%
3 71 88%
3 64 80%
4 78 98%
3 71 88%
4 56 70%
3 62 78%
4 62 88%
4 57 71%
4 64 80%
3 71 88%
3 70 88%
2 60 75%
3 63 88%
3 67 84%
4 66 83%
4 68 88%
4 68 85% (
237
79% gmbaran perbutir soal tiap indikator
 skor minat beli
3 2 3 3 3 2 2 3 3
3 3 4 3 3 3 2 3 3
3 3 3 3 3 3 3 3 3
3 4 3 3 3 3 4 4 3
3 3 3 3 3 3 3 3 3
2 1 3 3 3 2 1 1 3
3 3 3 3 3 3 3 3 3
3 3 3 3 4 4 3 3 3
3 3 4 3 4 3 4 4 3
3 3 3 3 4 3 3 4 3
3 4 3 3 3 3 2 4 4
3 3 4 3 3 3 4 3 3
4 4 3 3 3 4 4 3 3
3 3 4 3 3 3 3 3 4
3 3 3 3 3 3 3 3 3
3 4 3 4 3 4 3 4 3
3 3 3 3 2 2 3 2 2
3 3 3 3 3 2 3 3 3
4 4 4 4 3 3 2 3 3
2 2 3 3 3 2 3 3 3
1 2 4 3 2 4 4 3 4
4 3 4 4 3 4 4 3 4
4 4 4 4 3 3 4 4 4
2 2 3 3 2 2 3 3 3
3 2 2 2 3 2 3 3 3
4 4 3 2 3 2 3 3 4
4 4 4 4 4 4 4 4 4
2 2 3 3 3 2 3 3 3
3 3 3 3 3 3 3 3 3
4 4 4 4 3 4 4 3 3
4 3 3 3 3 3 3 3 3
3 2 3 2 2 2 3 2 3
4 3 3 3 3 3 3 2 4
3 3 3 3 3 3 3 3 3
2 2 3 3 2 3 3 3 3
3 2 3 2 3 3 2 3 3
3 3 3 3 3 3 3 3 3
4 3 3 4 4 3 3 4 4
4 4 4 4 4 4 4 4 4
3 2 4 3 2 3 2 4 4
3 3 3 3 3 3 3 3 3
3 3 3 3 3 2 3 3 3
3 3 3 4 3 3 3 3 4
3 3 3 3 3 3 3 3 3
4 4 4 2 4 2 3 2 3
4 4 4 4 4 4 4 4 4
4 4 4 4 4 4 4 4 4
 3 3 3 3 3 2 2 3 3
4 4 4 4 4 4 4 4 4
3 3 3 3 4 4 3 3 3
3 3 4 3 4 2 2 1 3
3 2 4 3 3 3 3 2 3
3 4 4 4 3 3 3 3 4
3 2 4 3 3 2 2 3 4
2 2 3 3 2 2 4 3 4
3 3 2 3 1 2 4 4 3
3 2 3 2 3 2 2 3 4
3 3 4 4 3 3 3 3 4
4 4 4 3 3 2 2 2 3
2 2 3 1 3 1 2 2 3
4 3 4 3 2 2 4 4 4
4 2 2 4 4 3 3 3 3
3 3 3 3 3 3 3 3 3
3 2 3 3 2 3 4 4 4
4 4 4 4 3 4 3 4 3
3 3 3 3 4 4 2 3 3
4 4 4 4 2 3 3 3 3
2 3 2 3 3 3 2 3 2
3 3 3 3 3 3 3 2 2
4 4 4 2 2 4 3 4 3
3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 3 3
3 2 4 4 4 4 2 3 3
3 3 3 3 3 2 3 3 3
4 3 4 3 4 4 4 4 4
237 224 249 234 228 219 226 232 245
79% 75% 83% 78% 76% 73% 75% 77% 82%
79% 78%
77%
 jumlah skor
3 3 3 4 3 3 2 45 70%
4 3 3 3 3 2 2 47 73%
3 3 3 3 3 3 3 48 75%
3 4 3 3 3 3 3 52 81%
3 3 3 3 3 3 3 48 75%
2 3 2 2 4 4 2 38 59%
3 3 3 3 3 3 3 48 75%
3 3 3 3 3 3 3 50 78%
4 3 4 3 3 4 3 55 86%
3 3 3 3 3 4 3 51 80%
4 3 3 3 4 4 4 54 84%
3 4 3 3 3 3 3 51 80%
4 4 4 3 3 3 4 56 88%
4 3 2 3 3 2 4 50 78%
3 3 3 3 3 3 3 48 75%
4 3 4 3 3 4 3 55 86%
2 2 2 2 3 3 2 39 61%
3 3 3 3 3 3 3 47 73%
2 3 3 2 3 2 3 48 75%
3 3 2 3 3 2 2 42 66%
4 4 3 3 4 4 2 51 80%
3 4 3 2 3 3 4 55 86%
4 4 4 4 3 3 3 59 92%
3 3 2 3 3 4 2 43 67%
3 2 3 3 3 3 3 43 67%
3 2 3 3 3 3 2 47 73%
4 4 4 4 4 4 4 64 100%
3 3 2 2 3 2 3 42 66%
3 3 3 3 3 3 3 48 75%
4 3 4 4 4 3 3 58 91%
3 3 2 3 2 3 3 47 73%
2 3 2 2 3 3 3 40 63%
4 3 4 3 3 3 3 51 80%
3 3 3 3 3 3 3 48 75%
3 3 2 3 3 3 2 43 67%
2 3 3 3 2 2 2 41 64%
3 3 3 3 3 3 3 48 75%
4 4 2 3 3 3 3 54 84%
4 4 4 4 4 4 4 64 100%
4 4 3 2 4 2 2 48 75%
3 3 3 3 3 3 3 48 75%
3 3 3 3 3 4 3 48 75%
3 4 3 4 4 3 3 53 83%
4 3 3 2 3 2 3 47 73%
3 4 3 2 2 1 3 46 72%
4 4 4 4 4 4 4 64 100%
4 4 4 4 4 4 2 62 97%
 3 3 3 3 3 3 2 45 70%
4 4 4 4 4 4 4 64 100%
3 4 3 3 3 3 2 50 78%
2 3 3 3 3 4 2 45 70%
3 3 3 4 3 3 3 48 75%
3 3 3 3 3 4 3 53 83%
3 3 3 3 3 2 2 45 70%
3 3 3 3 3 2 2 44 69%
4 4 2 3 3 3 3 47 73%
3 3 3 3 3 2 4 45 70%
3 3 3 3 3 3 3 51 80%
3 3 2 2 2 2 2 43 67%
3 3 2 3 3 2 3 38 59%
4 3 3 3 3 4 4 54 84%
2 4 4 3 3 3 3 50 78%
3 3 3 4 4 4 4 52 81%
4 4 4 4 4 2 2 52 81%
4 3 4 3 4 3 3 57 89%
4 4 3 2 3 3 3 50 78%
4 3 3 3 2 2 2 49 77%
3 4 4 3 3 3 2 45 84%
4 4 4 4 4 4 4 53 83%
4 3 3 3 3 3 3 52 81%
3 3 3 3 3 3 2 47 73%
3 3 3 3 3 3 3 48 75%
3 3 3 3 3 4 3 51 80%
2 3 3 3 2 3 3 45 70%
3 3 3 4 4 3 3 57 89%
243 244 228 228 235 227 215
81% 81% 76% 76% 78% 76% 72%
75%
analisis deskriptif prosentase gambaran brand image
indikator
reputation
 Prosentas
Interval Kategori F
e
85% - Sangat
1 89% 42
100% tinggi
70% -
2 77% Tinggi 31
84%
55% -
3 65% sedang 2
69%
40% -
4 0 Rendah 0
54%
25% - Sangat
5 0 0
39% rendah
Total 75
 Prosentas
No Interval Kategori F
e
85% - Sangat
1 87% 13
100% tinggi
70% -
2 76% Tinggi 50
84%
55% - Chart Title
3 66% sedang 12
69%
40% -
4 Rendah 0

5
54% 25% - 39%
25% - Sangat
5 0 40% - 54%
39% rendah

4
Total 75 55% - 69%

3
70% - 84%

2
85% - 100%

1
0% 1000% 2000% 3000% 4000% 5000% 6000%

Prosentase Kategori F
hart Title

3000% 4000% 5000% 6000% 7000% 8000%

ase Kategori F