BOOM

Dhruvil Patel (500184912)

Hem Raj(500187111)
Bhupinder Singh(500189499)
Navdeep Kaur(500183333)
Nandini Sharma(500188226)
Submitted to:
Ajomon Joy(500182668)
Executive summary:
 The increasing growth and number of options to listen for consumers will drive the
growth of audio industry resulting in more and more people attracted towards Bluetooth
speakers and earphones.
 Boom has the capability to outperform its competitors in the markets due to the quality of
sound it produces, playback time and affordability. Also, it offers various product for all
types of consumers. It also has an unique product developed specifically for the workers
in supply chain industry.
 In the initial stage we would like to enter the market as an independent brand shifting our
production in China which would help us minimize cost of labour and reduce the cost of
manufacturing.
 As our project moves in foreign countries after 3years we look forward with collaborating
with the local brand so that we can use their resources to the fullest to minimize our risk
and to getting failed due to unfamiliar market condition.
 We are looking at this project very positively and we believe that on competition of this
project the valuation of our company will increase by 15%-20% on year-on-year basis
 We plan to release our IPO after 3 years which would give the company additional cash
flow.
COMPANY INFORMATION
WHAT KIND OF BUSINESS BOOM IS?

Boom is the Canadian based audio equipment manufacturing company, its main products will
be portable Bluetooth speakers and headphones and the wireless wire earphones.
Boom will be a Canadian corporation which will be headquartered in Downtown Toronto.
There would be no exclusive store of Boom everything would be sold online on website and
via distributor.

Boom serves both the middle class and the wealthy classes because to its wide range of
products. In order for everyone to readily afford its products, it seeks to widen the scope of its
client base.

WHAT MAKES THE BOOM UNQUE?

Boom has developed an unique product considering supply chain being the biggest industry
in Canada. In many warehouses and distribution centres employees are not allowed mobile
but they are allowed to carry Bluetooth speaker. We have developed a speaker with an inbuilt
memory of 64gb so that the users now do not have to worry about loading songs in memory
chip and then inserting it in speaker they can directly load the songs in speaker. This speaker
can be also used to play the songs by connecting it via Bluetooth.
Features of BOOM:

SWOT ANALYSIS OF BOOM

STRENGTHS
Significant High and Mid-Segment Penetration - The Company has significant high and mid-
end segment penetration, allowing it to reach a sizable target audience and sustain higher
profitability from them.
WEAKNESS
The industry has close product substitutes which makes customer acquisition difficult also
there are not much entry barriers to the industry.
OPPORTUNITIES
Entry into Broader Markets - The company has the chance to produce its audio systems
locally in order to lower costs and serve clients with less spending power.

THREATS
High Substitute Goods - The presence of numerous different alternative audio systems from
Sony, Bose Corporation, Beats, etc. puts the company under intense competition.

Market analysis;
Economic Variables
Total Market Size – As per the reports of the Grand View Research in 2019, the market size
of Bluetooth speaker industry for the year 2020 was USD 1.44 bn. Further it will experience
CAGR 11.7% over the time span of 2019 to 2025. And it will reach to $ 2 billion at the end
of 2025.
Western countries such as USA and Canada are leading countries with highest percentage of
income spending on Bluetooth devices. Asia pacific countries are following the western
world in consumption pattern of Bluetooth devices. Countries like India, China, Brazil, UK
and Japan are seeing upsurge in purchase of Bluetooth device from past few years.
North American continent alone constitutes 31.5% of total market share of this industry.
Customers; While using Bluetooth headphones for streaming music seems to be the most
widely used application, others such as watching videos, taking calls, and cancelling out
ambient sound are also becoming more and more widespread. A younger group of Bluetooth
headphones and earplugs with a variety of rich features, including all-day battery capacity,
smooth sound UI (user interface), strong interconnection, network connectivity for video
games, and greater audio for voice service and music listening, are being introduced to the
market thanks to innovations we develop, that will satisfy customers.
Customer demographics:

Age Demographics - Bluetooth users

Boomers
14%

Millenials
Generation X 54%
32%

Competitors:

Marketing electronic goods as accessory; Prior to 2022, earbuds and headphones were
offered for sale on the market. When buying such a device, the design features weren't
particularly important. However, with time, consumers started paying attention to design
features. Boom's work goes much beyond style, though. It markets its earphones as a type of
fashion item. Now onwards we are thinking for partnering with fashion industry or partnering
with people from fashion industry in order to market it as a fashionable electronic item.
Strategy:
1. Production Concept
As part of the product strategy, BOOM targets to be a global leader in the manufacture of
stereos, wireless earbuds, speakers, headsets, and other microphones. BOOM has a reputation
for fiercely guarding its copyrights, logos, and brands. The active noise cancelling technique
has been praised by people all over the world, and it will also produce the noise-cancelling
aircraft headphones that astronauts use. A large selection of house loudspeakers from BOOM
are available in various sizes and have evolved through time from becoming hardwired to
Wi-Fi gadgets. Along with built-in Wi-Fi capabilities, they offer alternatives for audio
systems with a variety of colourful colours.
2. Price strategy
Price of a product is the main segment which decides the target market of Boom. In the initial
stage Boom will target the middle class and the rich class as the company will advance and
set its roots deeper in the industry a price-friendly product will be developed to target wider
range of audience.
The cost of Bluetooth speaker would be between $99- $599.

3. Place and distribution strategy

Boom as a company would not hold any retail outlets for the sale of products. The company
will sell its products through website and via distributors.

4. Marketing Strategy:

Social
Media

sales
Branding marketing Promo
tion

Influencer
Marketing
Risk and mitigation plans;
Risk:
the chips required to manufacture the inbuilt storage capacity Bluetooth speaker are
manufactured by Taiwan so there is lot of dependence on the manufacturer of the chips for
the most unique product of the company.
Mitigation:
This problem can be tackled to some extend by entering into contracts with multiple supplier
so in-case of shortage we have multiple options to go to.

OPERATIONAL SUMMARY OF THE COMPANY

In order to manage the products in the order management category Boom has the product
support on its official website

ORDER FULLFILLMET
FOR THE ORDER COMPLETITION AND CHECKING THS STATUS OF THE ORDER
AND EVEN TO HAVE THE AFTER SALES CUSTOMER FEEDBACK
PRODUCTION

PRODUCTS AND SERVICE PRODUCED

 First consideration is lunching the product development First, we need to confirm that we
fully comprehend the proposal and its context
 We go to the next step—organizing those requirements and parameters, and looking at
design options—once we have a firm grasp of the product's utilisation, its fundamental
requirements, and what has to be accomplished

DESIGN OPERATION
Analyzing if a prospective solution is in line with the requirements and ensuring that it truly
addresses the majority of them becomes a continuous loop.

QUALITY CONTROL
Work is necessary to manufacture even one high-quality product. But it takes a well-honed
production process and stringent quality control procedures to produce a comprehensive line
of high-quality goods.

INVENTORY CONTROL
Many of the tasks carried out by the department in charge of buying and stocking the
products that a company resells are organized by the MIS Purchase Manager subsystem

WEBSITE EQUIREMNTS OF THE BOOM BOOM COMPANY

1 purpose and goal of the company should be clearly stated.
2. Domain name of the website should be clearly declared.
3 priorities is an another content for the boom boom that what is clearly important for the
websites
4 site pages and features: number of pages on a website
5: detailed specifications of each of the products and services.
6 detailed updates on the news and current affairs of the company
7 board of the directors and all the stake holders of the company
8 corporate social responsibility analyses
9 financial statements of the all the years
10 contact and right address of the company.
11 customer support
Management team:

This would be the core team needed at the start of the company as the company will grow
there would be several more departments and members hired in the company.
The CEO would be Bhupinder Singh, Marketing head will be Ajomon Joy, Sales head will be
Navdeep Kaur, Creative Head will be Nandini Sharma, Sales representative would be Dhruvil
Patel.

Financial analysis:
Estimation
Jan 2025 Jan 2024 Jan 2023
Sales $120.4m $92m $65m
Other income $3.4m $2.4m $1.2m
Total income $123.8m $94.4m $66.2m
Total expenditure $80m $56m $36m
EBIT $43.8m $38.4m $30.2m
Interest $8m $8m $6m
Tax $6.5m $5.5m $4m
Net Profit $29.3m $24.9m $20.2m
This is the estimation at which our company will grow every year and with the growth of
number of products and the expansion of number of countries Boom will do business will
increase its profitability.
Currently we estimate that our company will increase its NET Profit by approximately 20%
on year-on-year basis.

Exit strategy:
The company will require to raise fund in order to expand in different countries. According to
our analysis and strategy Boom will grow its root deep in Canada which will give us the
ground to come forward with our IPO after 3 years of commencement of business.
Going public will help the company in raising funds and leaving it impact in different
countries across the world which will help them in becoming a global brand.