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B.
Soujanya
Digital Marketing Executive
Mobile: + 916300376711 E-mail: [email protected]
Career Objective:
Organized digital marketing professional with experience in social media coordination seeking
to transition to a reseaarch-based role with the opportunity to utilize strategic and analytical
skills to increase traffic for clients. I will put all my efforts for the good progress of
organization. Being punctual and sincere, I can finish the work given to me on time and try my
best to fulfill all the needs of company.
Education:
Course School/college University Year of Percentage
Passing
MBA Kasturba Gandhi College Osmania 2013 63

for girls University
Degree Nagarjuna Government Autonomous 2011 76

College
Intermediate Alpha Junior college for Board of 2008 84

girls Intermediate
High School Alpha High school SSC 2006 79
Professional Experience:
 From July 2022 to currently working in the Santric Technologies pvt.ltd. company as a
Senior Digital Marketer to Digital Marketing Manager till date.
 Working experience in Digital Marketing at Medwin Publisher's LLC from 10th
Febuary 2020 to 30th June 2022.
 Worked as a Procurement Specialist in DuPont, Hyderabad from November 2016 to July
2017.
 Worked as Head Cashier at Wonderla, Hyderabad from April 2014 to June 2016.
Digital Marketing Skills

.
 Developed and executed digital marketing strategies that increased online presence and
lead generation.
 Managed end-to-end digital campaigns, including SEO, SEM, social media, and email
marketing, resulting in a significant boost in website traffic and engagement.
 Conducted regular performance analysis using Google Analytics and other tools to refine
strategies and maximize ROI.
 Oversaw the creation of engaging content for various platforms, enhancing brand
awareness and customer engagement.
 Led and optimized paid advertising campaigns on platforms such as Google Ads,
Facebook, and LinkedIn, resulting in a 25% increase in conversion rates.
 Implemented A/B testing strategies to optimize ad creatives and target audience
segments.
 Monitored budgets, CPC, and other key metrics to ensure efficient allocation of
advertising spend.
 Collaborated with cross-functional teams to align digital advertising strategies with
overall marketing objectives.
 Knowledge on SEO, SMO, SMM, SEM, WordPress, content marketing, and mobile
marketing.
 Off page optimization: Generating Link Building and Backlinks - Social Book Marking
Submissions, Directory submission, Article submission, Search Engine submission,
forum submission, blog creation, and submission, etc.
 On-page optimization: Meta tag, internal linking, Xml feeds, Xml sitemap creation,
content optimization, Code optimization, Image optimization, Robots.txt file etc.
 Keyword Research: Competitive site Analysis, Experience in Keyword analysis &
Researching the best keywords, considering keyword density, keyword ranking,
proximity, prominence, semantic, emphasis, etc for content optimization.
 Basic knowledge on Google Ad words, Google Analytics Tool.
 Able to create and add Knowledge in designing software to create ads for campaigns and
posts on social media.
 Digital marketing knowledge in promoting the brand through social media platforms like
Facebook, YouTube, LinkedIn, Instagram, Pinterest, Twitter, and WhatsApp etc.
 Analyze Google keyword planner and create pages on Facebook and content writing
skills in English.
 Knowledge on google forms, google sites, group emails, and Import and export email.
 Knowledge in Digital communication like designs, basic photo editing, and posters,
Good knowledge of some of the best infographics tools like Canva, Vista and
Piktochart.
 Creating reports in Google Data Studio, Finding issues using Content King, SEMRUSH,
SEO Sitecheckup and Proficient in using Google Search Console, Marketing Research
and Statistical Analysis.
Interpersonal Skills
 I can adjustable to any environmental situations.

 As am self-motivated and hardworking girl with positive attitude towards my
career goals.
 Willingness to learn new things and Team facilitator.
 Time Management
 Understand different people and culture.
 Browsing Internet
Extra-Curricular Activities
 Participated in inter- college business quiz competition

 Winner of painting Championships at Inter-College Level.
 Passed Elementary drawing Examination with ‘C’ grade.
Personal Details:
Name: Badini Soujanya

Marital status: Married
Children: One Daughter
Languages Known: English, Hindi, Telugu
Address: Hyderabad
Declaration
I hereby declare that all the above information given here is true and best of my knowledge.
Date:
Place: (B. Soujanya)

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B.

Mobile: + 916300376711 E-mail: [email protected]

MBA Kasturba Gandhi College Osmania 2013 63

Degree Nagarjuna Government Autonomous 2011 76

Intermediate Alpha Junior college for Board of 2008 84

High School Alpha High school SSC 2006 79

Digital Marketing Skills

 I can adjustable to any environmental situations.

 Participated in inter- college business quiz competition

Name: Badini Soujanya

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