STRATEGIC MANAGEMENT

STRATEGIC ANALYSIS OF THE "DAPUR PERAHU" BUSINESS

COMPILED BY :

1. ANASTASYA (C1C022084)
2. AHMAD DANDA APRINDI (C1C022091)
3. ANNISA FEBRIANA (C1C022100)
4. ECHICA MEILA S. (C1C022173)

LECTURER :

SRIWIDHARMANELY, Dr., SE, MBM, Ak., CA

S1 ACCOUNTING FACULTY OF ECONOMICS AND BUSINESS

UNIVERSITAS BENGKULU

TAHUN 2022/2023
 FOREWORD

Praise be to Allah SWT who has given His grace and guidance so that we can
complete this boat kitchen business strategy analysis report on time. The purpose of writing
this paper is to fulfil the business strategy analysis project assignment. I would like to thank
Mrs Sriwidharmanely, Dr., SE, MBM, Ak., CA as the lecturer of the strategic management
course for giving this assignment so that it can increase knowledge and insight in accordance
with the subjects we are studying.

We would also like to thank all those who have shared some of their knowledge so
that we can complete this report. We realise that this paper is far from perfect. Therefore, we
will look forward to constructive criticism and suggestions for the sake of the perfection of
this report.

Bengkulu, 10 October 2023

Writer

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 TABLE OF CONTENTS

TITLE PAGE ......................................................................................................................... i

FOREWORD ......................................................................................................................... ii

TABLE OF CONTENTS ..................................................................................................... iii

CHAPTER I INTRODUCTION

A. Background ................................................................................................................ 5

B. Promblem Formulation ............................................................................................ 5

C. Objective ................................................................................................................... 6

D. Date and Place Interview…………………………………………………………… 6

CHAPTER II LITERATURE OVERVIEW

CHAPTER III DISCUSSION

A. Profile Business ......................................................................................................... 9

B. External Assesment ................................................................................................... 10

C. Internal Assesment .................................................................................................. 14

D. Strategy in Action ......................................................................…………………... 15

E. Strategy Analysis and Choice .................................................................................. 18

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CHAPTER IV CONCLUSION
A. Conclusion ................................................................................................................. 23

B. Suggestion ................................................................................................................ 23

C. Bibliography………………………………………………………………………..

APPENDIX………………………………………………………………………………

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 CHAPTER I

INTRODUCTION

A. Background

The production of a strategy analysis report for the "Dapur Perahu" business is an integral
part of our commitment to apply the knowledge we have gained in strategic management.
This assignment is the result of intensive learning efforts in translating strategic
management theory into real practice in a business environment. In this context, we chose
"Dapur Perahu" as a case study, a business specialising in quality seafood dishes and
karaoke entertainment.

The preparation of this report is geared towards applying the strategy concepts that we have
learnt during the strategic management curriculum. SWOT (Strengths, Weaknesses,
Opportunities, Threats) analysis and the formulation of vision, mission, and strategy are
integral to our method of understanding complex business dynamics. We aim to apply the
principles of effective strategy and formulate strategy recommendations that can improve
the performance and competitiveness of "Dapur Perahu".

Through this assignment, we hope to gain in-depth insight into strategic management
practices and contribute to the business development of "Dapur Perahu." In addition, we aim
to practice our strategy analysis and formulation skills, which will provide a solid
foundation for our career in management.

B. Problem Formulation

1. what is the vision and mission of the business ?

2. what is the external assessment of the business ?

3. what is the internal assessment of the business ?

4. what is the strategy implemented by the business ?

5. how is the strategy analysed ?

6. what is the best strategy that can be applied to the business ?

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C. Objective

1. to know the vision and mission of the business

2. to know the external assessment of the business

3. to know the internal assessment of the business

4. to analyse the business strategy

5. to know the best strategy that can be applied to the business

D. Date and Place Interview

Date : Tuesday, 09 October 2023

Place : Dapur Perahu

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 CHAPTER II
LITERATURE OVERVIEW

Bussines Vision and Mission

A mission statement defines the organization's activities, its goals, and how those goals will be
achieved. A vision statement details where the organization aspires to go.
The External Assessment
An external audit focuses on identifying and evaluating trends and events beyond the control of a
single firm, such as increased foreign competition, population shifts to coastal areas, an aging
society, and a social-media revolution. An external audit reveals key opportunities and threats
confronting an organization; an external audit guides managers in formulating strategies that take
advantage of the opportunities and avoid or reduce the impact of threats.
The Internal Assessment
The Internal Assessment Phase of Strategy Formulation
All organizations have strengths and weaknesses in the functional areas of business. No enterprise
is equally strong or weak in all areas. Objectives and strategies are established with the intention of
capitalizing on internal strengths and overcoming weaknesses.
it is essential that strategists identify and evaluate internal strengths and weaknesses to effectively
formulate and choose among alternative strategies. The Internal Factor Evaluation (IFE) Matrix,
coupled with the CPM, the EFE Matrix, and clear statements of vision and mission provide the
basic information needed to successfully formulate competitive strategies. The process of
performing an internal audit represents an opportunity for managers and employees throughout the
organization to participate in determining the future of the firm. Involvement in the process can
energize and mobilize managers and employees.
Internal Factor Evaluation (IFE) Matrix is a strategy tool used to evaluate firm’s internal
environment and to reveal its strengths as well as weaknesses.
IFE: for identifying strengths and weaknesses of a firm as they relate to a firm’s current strategies,
paying careful attention to strengths and weaknesses that are unique and lead to or hinder sustaining
a competitive advantage.
The External Factor Evaluation Matrix (EFE) is a tool used to examine a company's external
environment and to identify existing opportunities and threats.

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Strategies in Action
long-term objectives represent the envisioned outcomes resulting from specific strategic pursuits,
usually set within a time frame of 2 to 5 years. Strategies embody the actions required to achieve
these objectives. Aligning the time frame of objectives and strategies is crucial for coherent
planning. The absence of long-term objectives can lead to aimless organizational direction or
excessive focus on short-term trends, potentially deviating from the core mission of the
organization.

Strategy Analysis and Choice

Strategy analysis and choice seek to determine alternative courses of action that could best enable
the firm to achieve its mission and objectives. The firm’s present strategies, objectives, vision, and
mission, coupled with the external and internal audit information, provide a basis for generating and
evaluating feasible alternative strategies.

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 CHAPTER III

DISCUSSION

A. Profil Business

1. Description of Business

"Dapur Perahu" is a culinary venture that features quality seafood dishes and karaoke
entertainment. The owner of this business is Raynandi, who was founded on 24 January
2019. Located in a strategic location on Bencoolen street, the establishment is close to
tourist attractions and causeways, creating an attraction for customers seeking a unique
culinary experience. Offering high-quality products, "Dapur Perahu" combines authentic
flavours with friendly service and a comfortable environment. The karaoke entertainment
provided adds to the appeal for diners, creating an exciting and entertaining atmosphere.
The business has the potential to expand its market reach and improve competitiveness by
focusing on product quality, menu innovation, and effective marketing strategies.

2. Location of the Business

Jl. Bencoolen, Pasar Bengkulu, Kecamatan Sungai Serut, Kota
Bengkulu, Bengkulu 38117

3. Vision and Mission of the Business

Vision:
"To be a pioneer in developing superior seafood dishes, maintaining the authenticity of
seafood flavours, and serving them with high quality standards, delighting culinary
enthusiasts throughout the region."

Mission:
1. Presenting the Uniqueness of Seafood Flavour:
Reintroducing the diversity of marine resources to consumers through processed
seafood served with authentic flavours, making "Dapur Perahu" an unforgettable
culinary destination.
2. Encouraging the Economy of Local Fishermen:

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 Strengthening partnerships with local fishermen by purchasing their seafood directly,
making a positive contribution to the economy of fishermen and the surrounding
community.
3. Branch Development in Potential Areas:
Opening new branches in various potential areas, expanding our reach and providing a
special seafood culinary experience to a wider community.

4. Products Offered by this Business

a) Seafood Beserak
b) Seafood Belungguk
c) various fried rice such as seafood fried rice, chicken fried rice and others
d) various noodles such as lobster soup noodles, green mussel fried noodles, etc.
e) various seafood such as lobster, shrimp, octopus, etc.
f) various snacks such as french fries, crispi enoki mushrooms, etc.
g) various coffee such as caramel latte, latte, cappuccino, etc.
h) and various other foods and beverages.

B. External Assesment of the Business

The following data is held to compile the external assessment,

Opportunities

Opportunities or potential that the target market has:

1. Opportunities to expand the market and become more recognised by the public.
2. Potential to open branches outside the city and increase turnover with a larger workforce.
3. Use of marketing strategies, promotions, and social media to attract new customers.
4. Possibility to build a branch in Palembang for business expansion.
5. Utilise the strategic location to attract customers from tourist attractions and high road
traffic.

Threats

Factors that can jeopardise this business:

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1. Bad weather may disrupt the availability of marine raw materials.
2. Uncertainty in the supply of raw materials that are sometimes empty / out of stock.
3. Competition from similar businesses in the neighbourhood.
4. Kitchen hygiene issues and reputation may be affected.
5. Dependent on natural conditions that may change.
6. Threats from economic instability that may affect customers' purchasing power.
7. Difficulty in managing employee turnover.

To conduct an external assessment we use the external factor evaluation matrix. that is, by
assessing how much weight and rating this business has. the weight reflects the level of
importance of each external factor to the performance of the business. the weight assessment is
carried out through team discussions. the total weight of all factors is 1. while Rating is an
assessment of the performance of the business in dealing with each external factor. This rating
can be given on a scale of 1 to 4, where:

1: Very Weak

2: Weak

3: Strong

4: Very Strong

After obtaining the weight and rating numbers for each factor, the calculation is to multiply the
weight by the rating for each factor. The multiplication results in a score for each factor. Next,
the scores are summed up to get the total score in the EFE Matrix.

Factors Weight Rating Skor

Expand Market and Increase Brand Awareness 0,15 4 0,6

Opening a Branch Outside the City and Increasing Turnover 0,13 4 0,52

Use of Marketing Strategy, Promotion, and Social Media 0,14 3 0,36

Building a Branch in Palembang for Business Expansion 0,13 3 0,39

Utilising Strategic Locations 0,15 4 0,6

Threat of Changing Natural Conditions 0,13 2 0,26

Threats from Community Economic Instability 0,12 2 0,24

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 1,00 2,97

Analysis :

1. Expanding Market and Increasing Brand Awareness

- Weight: 0.15

- Rating: 4

- Score: 0.6

Analysis: This opportunity is very significant as it can help "Dapur Perahu" increase market
reach and increase brand awareness in the community. The use of appropriate marketing
strategies will be crucial to fully capitalise on this opportunity.

2. Opening Branches Outside the City and Increased Turnover

- Weight: 0.13

- Rating: 4

- Score: 0.52

Analysis: Having a branch outside the city can bring significant growth to the business,
opening up opportunities to expand customers and increase turnover. However, it needs good
management and integration with the right marketing strategy.

3. Use of Marketing Strategy, Promotion, and Social Media

- Weight: 0.14

- Rating: 3

- Score: 0.36

Analysis: Effective marketing strategies and the use of social media can help attract new
customers and build stronger brand awareness.

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4. Building Branch in Palembang for Business Expansion

- Weight: 0.13

- Rating: 3

- Score: 0.39

Analysis: Building branches in other cities such as Palembang is a good expansion strategy
to expand coverage and enter new markets.

5. Utilizing strategic location

- Weight: 0.15

- Rating: 4

- Score: 0.6

Analysis: The strategic location brings the business closer to tourist attractions and high
traffic, providing a great opportunity to attract new customers and increase traffic.

6. Threat of Changing Natural Conditions

- Weight: 0.13

- Rating: 2

- Score: 0.26

Analysis: Unstable natural conditions may affect the availability of marine raw materials,
requiring good stock management and contingency plans.

7. Threat from Community Economic Instability

- Weight: 0.12

- Rating: 2

- Score: 0.24

Analysis: Economic fluctuations can affect customer purchasing power, need adaptation
strategies and careful financial management.

Total score of EFE Matrix: 2.97

The EFE Matrix helps us understand that "Dapur Perahu" has a fairly good performance in
responding to existing opportunities, but also has to overcome threats such as uncertainty in the
supply of raw materials and competition from similar businesses. A strategy that focuses on

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 making good use of opportunities and managing threats wisely will help maintain and improve
"Dapur Perahu"'s position in the market.

C. Internal Assesment

The internal assessment was conducted using data on the strengths and weaknesses of the
business, following the results of the analysis :

Factor Weight Rating Skor

Strengths

Strategic Location 0,15 4 0,60

Shop and Product Development 0,10 4 0,40

Karaoke Provision 0,08 3 0,24

Increased Turnover and Economic Resilience 0,10 3 0,30

Development of Business Environment 0,07 3 0,21

Focus on Premium Products and Food Promotion | 0,15 4 0,60

Adequate Business Equipment 0,15 4 0,60

Ownership of Regular Customers in Seafood Menu 0,20 3 0,60

Total Strengths 1,00 3,15

Weaknesses

Unstable Income 0,10 2 0,20

Employee Stability 0,12 2 0,24

Employee Ethics 0,10 2 0,20

Financial Management 0,08 2 0,16

Dependence on Marine Raw Materials 0,10 2 0,20

Raw Material Supply Issues 0,10 2 0,20

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 Dependence on Natural Conditions 0,12 2 0,24

Total Weaknessess 1,00 2,24

Internal Factor Evaluation Matrix Analysis

Strengths: The total score for strengths is 3.15, indicating that "Dapur Perahu" has significant
internal strengths, especially in terms of focus on premium products and ownership of repeat
customers. These strengths form a solid foundation for business growth and success.

Weaknesses: The total score for weaknesses is 2.24, indicating that there are some areas that
need improvement, such as revenue stability and financial management. Addressing these
weaknesses will help improve the overall performance of the business.

D. Strategy in Action

1. Strategic location management:

Make optimal use of the strategic location on Enggano Road, near tourist attractions and right at
the intersection to attract travellers passing through the area. They may extol the virtues of their
location.

2. Improve product quality:

Focus on premium products and food promotions to enhance the product image and appeal,
perhaps by offering a unique and high-quality seafood menu.

3. Equipment and asset management:

Proper maintenance and management of professional equipment and physical assets, such as
ensuring food preparation and serving equipment are operating optimally.

4. Repeat customer maintenance:

Maintaining good relationships with customers who regularly use the seafood menu, perhaps
with loyalty programmes or special offers for returning customers.

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5.Expansion strategy:
There are plans to open branches outside the city, such as Palembang, to increase revenue and
commercial reach.
6. Using promotions:
Use promotion and marketing strategies to increase visibility and attract new customers,
possibly using strategic locations to attract tourists.

In analysing this business we also found inefficiencies in its operations, namely:

1. Suboptimal Financial Management:
Incorrect strategies related to financial management, such as lack of financial planning and
supervision, can disrupt the financial stability of the company.

2. Dependence on Natural Factors:

Excessive dependence on natural conditions, such as the supply of marine raw materials
being affected by weather or seasons, indicates a lack of resource diversification or the
absence of a strong enough risk mitigation strategy.

3. Raw Material Supply Issues:

Conditions where raw material supply is often empty or depleted indicate problems in
supply chain management or relationships with suppliers that require strategic
improvement.

4. Lack of Effective People Management:

Lack of employee management strategies, especially in addressing employee turnover
issues, can affect service quality and company reputation.

5. Lack of Financial Plan for Quiet Times:

Lack of an effective strategy or financial plan to cope with the cycle of low and high traffic
can be one of the inappropriate strategies that have been happening.

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value chain for this business to remain sustainably competitive

1. Procurement and Selection of High Quality Raw Materials:

- Identify and partner with reliable and quality marine raw material suppliers to ensure
consistency of taste and product quality.
- Monitor markets and trends to adjust and update menus according to consumer demand and
preferences.

2. Optimise Food Preparation and Processing Processes:

- Develop innovative recipes and cooking techniques to create unique and high-quality seafood
dishes.
- Conduct regular training to chefs and staff to improve skills in food preparation and
processing.

3. Unique and Satisfactory Customer Service:

- Develop specialised training for staff to provide friendly, efficient and memorable customer
service.
- Ensure that customers feel valued and satisfied through loyalty programmes and proactive
customer follow-up.

4. Product and Menu Innovation:

- Encourage the creative team to continuously conduct research and innovation to introduce
new and unique seafood dishes that appeal to customers.
- Consider special dietary needs and food trends to develop menus accordingly.

5. Financial Management and Operational Efficiency:

- Improve financial management by conducting regular financial monitoring and optimising
expenses to increase profitability.
- Identify and address inefficient operational areas to minimise wastage and improve
efficiency.

6. Effective Marketing Strategies:

- Utilise social media, websites and digital platforms to develop engaging and targeted
marketing strategies to reach a wider audience.

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 - Collaborate with local partners and attractions to increase visibility and expand market
reach.
7. Supply Chain and Quality Management:
- Closely monitor the supply chain to ensure adequate availability of raw materials and
equipment.
- Adopt strict food safety standards to ensure product quality and freshness.

8. Improving Working Environment and Employee Welfare:

- Pay attention to employee needs and welfare, including schedule management and good
working conditions, to improve morale and productivity.

E. Strategy Analysis and Choice

1. SWOT Matrix
1. Strengths-Opportunities (SO) Strategies:
- Utilise Strategic Location (Location Near Tourist Attractions):
Create special promotions and tour packages with nearby attractions to increase the
attractiveness for incoming tourists.

- Menu and Premium Product Innovation:

Develop special menus or premium product packages that highlight the uniqueness
of their seafood dishes to attract consumers looking for a special culinary experience.

2. Weaknesses-Opportunities (WO) Strategies:

- Improved Financial Management:
Implement better financial management strategies and conduct more efficient budget
planning to overcome revenue instability during slow cycles.

- Employee Training and Service Quality:

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 Conduct intensive training to improve service quality and mitigate the impact of
employee turnover on service.
3. Strengths-Threats (ST) Strategies:
- Diversify Raw Material Supply:
Seek alternative suppliers and diversify marine raw material supply to overcome
uncertainty in supply affected by bad weather.

- Reputation Strengthening and Hygiene Control:

Focus on improving food hygiene and quality to mitigate reputational risks that may
be affected by kitchen hygiene issues.

4. Weaknesses-Threats (WT) Strategies:

- HR Management Improvement and Reduction of Dependency:
Manage employees more effectively and seek ways to reduce dependence on labour
by optimising operational processes.

- Product Innovation to Counteract Competition:

Exploring product innovations that suit the market and are able to compete with
similar businesses in the vicinity.

Through the implementation of SO, WO, ST, and WT strategies, "Dapur Perahu" can
maximise internal strengths to take advantage of existing external opportunities, while
addressing and mitigating challenges faced. This will help to remain competitive in the
market and achieve long-term business goals.

2. BCG Matrix
Based on the menu that the boat kitchen has, the following is the BCG Matrix
identification for "Dapur Perahu":

1. Stars:
Seafood Beserak and Seafood Belungguk : Favourite menu with many regular
customers, showing high market share growth and large market share.

2. Marks:

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 Various Noodles with Seafood Variants : Although it has a high market share potential
due to the rare seafood variants, it does not have a large market share at present.
3. Cash Cows (Dairy Cows):
Various Seafood : A menu with a large market share and has been recognised by many,
however market growth may be slower due to established popularity.
4. Dogs (Dogs):
Various Fried Rice, Various Snacks, Various Coffee, Various Other Foods and
Beverages: Menus with considerable market share, but high competition and lower
market growth.

This grouping will help "Dapur Perahu" to prioritise resource allocation, marketing focus,
and product development according to the potential and needs of each menu. Especially,
it needs to maintain and optimise the "Stars" menu to maintain market share growth,
while also considering strategies to advance the "Question Marks" menu to "Stars" in the
future. On the other hand, "Cash Cows" can provide stable cash flow that can be directed
to the development and marketing of other menus. Products with low market share such
as "Dogs" require careful strategy to decide whether to maintain or modify the offering.

3. IE Matrix (Internal-External Matrix)

E Matrix (Internal-External Matrix) is a strategic analysis tool that allows companies to
assess their strategic position based on internal and external factors that affect business
performance. The following is the composition of the IE Matrix for "Dapur Perahu"
based on the analysis of internal and external factors:

1. Strengths:
- Seafood Beserak and Seafood Belungguk :Regular and favourite customers.
- Various Seafood :Known by many people.
- Various Noodles with Seafood Variants :Potential seafood variations that are rare.
- Focus on premium products and food promotion

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 2. Weaknesses:
- Various Fried Rice, Various Snacks, Various Coffee, Various Other Foods and
Beverages : Low market share and high competition
- Dependence on natural conditions that are not always favourable
- Unstable revenue due to low and high customer cycles
3. Opportunities:
- Opportunity to expand the market and become more recognised by the public.
- Potential to open branches outside the city and increase turnover with a larger
workforce.
- Use of marketing strategies, promotions, and social media to attract new customers.
4. Threats:
- Bad weather can disrupt the availability of marine raw materials
- Uncertainty in the supply of raw materials that are sometimes empty / out of stock.
- Competition from similar businesses in the neighbourhood.

The following is the assessment and placement in the IE Matrix (based on internal and
external factors, and relevant weights):

- Seafood Beserak and Seafood Belungguk : Maintain and maximise influence in the
market (X-strong).
- Various Seafood : Maximise and consider diversifying (X-strong).
- Various Noodles with Seafood Variants: Consider further development (Strong).
- Various Fried Rice, Various Snacks, Various Coffee, Various Other Foods and
Beverages: Improve and create strategies for growth (Average).

In the IE Matrix, priority is given to strategies and actions that utilise the company's
internal strengths (strong) to seize external opportunities (strong). In addition, it is also
necessary to consider strategies to overcome internal weaknesses (weak) that face
external threats (strong).

4. Quantitative Strategic Planning Matrix (QSPM Matrix )

Alternative Strategy W R-I R-E TS AS

Develop and promote a premium seafood menu 0,30 4 3 3,6 12,00

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 Utilise strategic locations with tourist 0,25 3 4 3 12,00
attractions
Diversify menu with unique seafood variations 0,20 3 3 1,8 9,00
Increase promotion and interaction with 0,15 4 3 1,8 12,00
customers
Improve operational efficiency 0,10 3 2 0,6 6,00
Total 1,00 10,8 51,00
Desc:
1. W = Weight
2. R-I = Rating Internal
3. R-E = Rating External
4. TS = Total Skor
5. AS = Average Skor

Analysis:
- The strategy "Develop and Promote Premium Seafood Menu" has one of the highest
Mean Scores (12,00), indicating that focusing on a premium menu with seafood as the
main focus is the most favoured strategy.
- The strategy "Utilising Strategic Locations with Tourist Attractions" is also one of the
highest Mean Scores (12,00), showing the importance of utilising strategic locations to
increase visits and sales.
- The strategy "Diversify Menu with Unique Seafood Variations" also received a good
Average Score (9,00), showing the importance of menu diversification to attract
customers.
- The "Improve Promotion and Interaction with Customers" strategy has a high Mean
Score (12,00), emphasising the importance of improving promotion and interaction with
customers.
- The "Improve Operational Efficiency" strategy had the lowest Mean Score (6,0),
indicating that while operational efficiency is important, it may not be given top priority
based on this analysis.

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 Based on the results of the QSPM Matrix, "Dapur Perahu" should prioritise strategies to
develop and promote premium seafood menus, increase promotion and interaction with
customers and take advantage of strategic locations near tourist attractions. Diversifying
the menu with unique seafood variations is also important to increase competitiveness.
However, keep in mind that strategy selection should consider competitiveness,
popularity, and competitive advantage to achieve the company's long-term goals.
CHAPTER IV

CONCLUSION

A. Conclusion

Based on the analysis that has been conducted, the best strategy for the "Dapur Perahu" business
can be identified by considering the results of the QSPM Matrix, SWOT analysis, and other
factors. The following is a summary of the proposed strategies:

1. Develop and Promote Premium Seafood Menu:

- This strategy gets a high Average Score and will help position "Dapur Perahu" as a premier
destination for premium seafood.
- Emphasising the promotion and development of the premium seafood menu will attract
customers' attention.
2. Utilising Strategic Location with Tourism Objects:
- This strategy has a fairly high Average Score, indicating that a strategic location near tourist
attractions is an important asset.
- Utilising the location to attract potential customers and tourists is a wise move.
3. Menu Diversification with Unique Seafood Variations:
- Menu diversification with unique seafood variations is an important strategy to cater to
diverse customer tastes and increase competitiveness.
- Providing seafood menu variations that are rarely found elsewhere can attract customers.

By focusing efforts on this strategy, "Dapur Perahu" has the potential to expand market share,
increase appeal, and face competition in the seafood market. However, it is also important to
continuously monitor customer responses, market conditions, and changing trends to adjust
strategies as needed.

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B. Suggestion

for dapur perahu continue to develop innovative strategies and always evaluate the strategies
that have been implemented. some suggestions for things that need to be addressed are Improve
financial management, maintain service quality, and always prepare alternative strategies if the
main strategy is less effective.
BIBLIOGRAPHY

David, Fred R, Forest R David, 2020 Strategic management,Concept and Cases,

A Competitive Advantage Approach, 17th Edition. England:Pearson Education limited

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APPENDIX

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