A

PROJECT REPORT
ON
Study Of Emi Card At Bajaj Finserv

Summer Internship Report submitted to the University of Mumbai in Partial

Fulfillment the award of degree of

Master of Management Studies

Specialization: Finance

By
YADAV NILESH RAMESHCHANDRA

Roll No: 2022102

Batch: 2022-24

For the Summer Internship at,

Bajaj Finserv Pvt. Ltd

Project Guide: Prof. Minal Patil

ROHIDAS PATIL INSTITUTE OF MANAGEMENT STUDIES

Affiliated to the University of Mumbai,
Recognized by DTE, Govt. of Maharashtra,
Approved by AICTE, New Delhi.

February - 2024
 Evaluation Report
Summer Internship 2022-24
Basic Information

Name of the Student: Yadav Nilesh Rameshchandra

Academic Year and Roll No: 2023-2024/ 2022102

Name of the Company: Bajaj Finserv Pvt Ltd.

Name and Designation of the Training Supervisor: Mr. Aaditya Singh

Area of Training: Virar

Special Project, if any:

Score Card

Please rate the following attributes on a scale of 01-05.

(01=Average, 02=Good, 03=Very Good, 04=Excellent and 05=Outstanding)

Sr. No. Attributes Score

1 Attendance
2 Punctuality
3 Attitude
4 Performance
5 Initiative
6 Interpersonal Skills
7 Diligence Level
8 Subject Knowledge
9 Personal Grooming
10 Communication Skills
Total Score (Out of 50)
Special remarks / Appreciation, if any:

Name & Signature of Training Supervisor Official Seal of the Company

Date: Place:
 Evaluation of Dissertation

1. Name of the Candidate: Nilesh Rameshchandra Yadav

2. Seat Number: 2022102

3. Name / Code of the subject: Study of Emi Card at Bajaj Finserv

4. Title of the Dissertation:

5. Evaluation:

Sr. No. Parameters Maximum Marks

Marks Awarded

1 Introduction 05

2 Literature Review and Problem 05

Definition
3 Process Description 10

4 Project Profile 10

5 Findings & Conclusions 15

6 Learning Experience 05

50
Total

6. Name & Address of the Evaluator:

7. Signature of Evaluator with Date:

8. Signature of the Head of the Institution with seal:

 Declaration

This is to certify that the Summer Project titled Study of Emi Card at Bajaj Finserv
is original work and being submitted in partial fulfillment for the award of the degree,
Master of Management Studies of the University of Mumbai. This Summer Project
report has not been submitted earlier either to this university or to any other affiliated
college of this university or to any other university / institution for the fulfillment of
the requirement of the MMS Course.

Study Of Emi Card at Bajaj Finserv

Date: (Signature of Student)

Place: Mumbai Yadav Nilesh Rameshchandra

 Acknowledgement
It has been an enriching experience for me to undergo my summer training at
Bajaj Finserv Pvt Ltd, which would not have been possible without the goodwill
and support of the people around. As a student of “Rohidas Patil Institute of
Management Studies, Bhayander (E)”, I would like to express my sincere thanks
to all those who helped me during my summer internship. I would like to express
my gratitude to all those who encouraged me to complete this project.

I would like to thank my college authorities for providing me the opportunity to

work with such a prestigious organization. I would like to express my gratitude to
Mr. Aaditya Singh, for having given me the opportunity to do my project work in
the organization and lighted my way of progress with his guidance. My sincere and
deepest thanks to Prof. Minal Patil ma’am of “Rohidas Patil Institute of
Management Studies, Bhayander (E)” for having spared his/her valuable time
with me and for all the guidance given in executing the project as per requirements.
I would like to give my special thanks to my parents, their love, support and
blessing enabled me to complete this project work.

Name of Student: Yadav Nilesh Rameshchandra

Signature: _______________________
 Executive Summary

The EMI card, a financial tool gaining popularity in recent years, offers consumers a
convenient and flexible means to make high-value purchases. Functioning akin to a
credit card, it allows users to convert substantial expenses into manageable monthly
installments, thereby easing the strain of upfront payments. With wide acceptance
across various merchants, both online and offline, the EMI card provides
accessibility and convenience in shopping experiences. Moreover, many EMI cards
feature no-cost EMI options, eliminating additional interest charges for users. This
financial product not only assists in budget management by breaking down expenses
but also promotes financial discipline through regular installment payments.
However, users should exercise caution and thoroughly understand the terms and
conditions, including interest rates and eligibility criteria, to ensure responsible
usage. Overall, the EMI card presents a practical solution for consumers seeking
affordability, convenience, and financial control in their purchasing decisions.
 INDEX

Sr. No. Topic Page No.

1. Introduction 1 to 5

2. Company Profile 6 to 8

3. Objectives 9

4. Significance and Needs of the 10 to 11

Analysis
5. Review of Literature 12 to 13

6. Research Methodology 14

7. Data analysis and Interpretation 15 to 26

8. Findings 27

9. Suggestion 28

Limitation 29

10. Conclusion 30

11 Reference 31

12 Appendix 32 To 35
 INTRODUCTION
The banking industry offers more customary services to the customers like deposits
and loans, etc. In particular, the loan services are mostly used by the customers of
the banking institutions in India. The bank loans are a significant engine for
fulfilling requirements of the car loan, housing loan, business loans with periodic
payment system like Equated Monthly Installment (EMI) option. The banking
services are ranked fourth in terms of the multiplier effect on the economy and third
amongst 14 major industries in terms of the total linkage effect. After agriculture, the
banking industry is the second largest employment generator in India. Most of the banking
institutions and other financial institutions are providing EMI loan facility with the monthly
repayment system. Now a day, the EMI concept is familiar with the different group of
product buyers in the Indian economy.

Debit and credit cards are essential tools in today's financial landscape, offering
convenience and flexibility for consumers worldwide. Debit cards, often linked directly to
a checking or savings account, enable users to make purchases or withdraw cash with funds
deducted directly from their bank balance. They provide a hassle-free way to manage day-
to-day expenses and offer added security compared to carrying cash. On the other hand,
credit cards allow users to borrow funds up to a predetermined limit, with the promise of
repayment at a later date. They offer perks such as rewards programs, cashback incentives,
and purchase protections, but require responsible usage to avoid accumulating debt. Both
types of cards have revolutionized the way people transact, providing seamless payment
options whether shopping online, dining out, or traveling internationally. With various
features and benefits tailored to different financial needs, debit and credit cards continue to
play a pivotal role in modern banking and commerce.

1
Emi Card

An EMI (Equated Monthly Installment) card offered by Bajaj Finserv is a financial

product that provides customers with the flexibility to make purchases and repay
them over time in fixed monthly installments. Bajaj Finserv, a leading financial
institution in India, offers EMI cards as part of its diverse range of services aimed at
facilitating convenient and affordable financing options for consumers. An EMI
card functions like a credit card but is specifically designed for making purchases
on EMI, allowing customers to spread the cost of their purchases over a specified
period. These cards typically come with pre-approved credit limits based on the
individual's creditworthiness and repayment capacity. Bajaj Finserv EMI cards
cater to the evolving needs of modern consumers who seek affordable and
convenient financing options for their purchases. Whether it's upgrading to the
latest gadgets, furnishing their homes, or fulfilling other lifestyle aspirations, these
cards empower customers to manage their expenses efficiently while enjoying the
convenience of staggered payments.

2
Emi Work on Credit Cards
EMI (Equated Monthly Installment) on credit cards is a convenient financial tool that
allows cardholders to convert large purchases into smaller, more manageable
monthly payments over a predetermined period. Typically, eligible transactions
meeting certain criteria can be converted into EMI, with repayment terms ranging
from 3 to 24 months, depending on the card issuer and the purchase amount. To
initiate the EMI conversion process, cardholders can usually use the bank's website,
mobile app, or contact customer service. Upon selection of the repayment term, an
interest rate is applied to the converted amount, along with any applicable processing
fees. The total EMI amount, including interest and fees, is then added to the
cardholder's monthly credit card statement, requiring payment along with the regular
dues. Failure to pay the EMI amount in full by the due date may result in additional
interest charges on the outstanding balance. While some card issuers may offer the
option for early repayment, it's essential for cardholders to carefully review the terms
and conditions, including interest rates and fees, before opting for EMI conversion to
ensure it aligns with their financial goals and capabilities. Overall, EMI on credit
cards provides flexibility in managing large expenses while spreading the financial
burden over time, offering a practical solution for budget-conscious consumers.

3
Convert Credit Card Payments To EMI
Converting credit card payments to Equated Monthly Installments (EMI) provides
cardholders with flexibility in managing their finances, particularly for large or high-
value purchases. This process allows individuals to break down their outstanding
credit card balances into smaller, more manageable monthly installments over a
predetermined period. To initiate this conversion, cardholders typically contact their
credit card issuer or access the issuer's online platform. After selecting the
transactions they wish to convert to EMI and choosing a repayment term, which
often ranges from 3 to 24 months, an applicable interest rate is applied to the
converted amount. Additionally, there may be processing fees associated with this
service. Once the conversion is processed, the total EMI amount, including interest
and fees, is added to the cardholder's monthly credit card statement, alongside their
regular dues. It's crucial for cardholders to review the terms and conditions, including
interest rates and fees, before opting for EMI conversion to make an informed
decision based on their financial situation. Overall, converting credit card payments
to EMI offers individuals greater flexibility in managing their cash flow and helps
them avoid the burden of paying large sums upfront

4
Documentation Needed to Apply for Emi Card
1. Identity Proof
a) Aadhaar Card
b) Passport
c) Voter ID Card
d) Driving License
e) PAN Card

2. Address Proof
a) Aadhaar Card
b) Passport
c) Voter ID Card
d) Driving License
e) Utility bills (electricity, water, gas) - usually not more than 3 months old
f) Rental agreement or lease agreement
g) Bank statement with address mentioned - usually not more than 3 months old

3. Income Proof
a) Salary slips (usually for the past 3 months)
b) Bank statements (usually for the past 3 to 6 months)
c) Income tax returns (ITR) - if self-employed or freelancing

4. Photographs
a) Passport-sized photographs (usually 2 to 4)

5. Additional Documents (if applicable)

a) Employment proof (for salaried individuals) such as an employment letter or
appointment letter
b) Business proof (for self-employed individuals) such as business registration
documents or GST certificate
5
c) Income proof for other sources such as rental income, dividends, etc.

6
 Company Profile
Bajaj Finserv Limited

Bajaj Finserv is a Remarkable financial services company grounded in India.

Established in 2007, it operates in the financial industry, offering a diverse range of
services. The company was founded by Rahul Bajaj and is headquartered in Pune,
Maharashtra, India. Rahul Bajaj, along with other key executives, has played a
crucial role in shaping the company's direction and success. Bajaj Finserv is the
parent company for various subsidiaries and business divisions, including Bajaj
Finance Limited, Bajaj Allianz General Insurance Company Limited, and Bajaj
Allianz Life Insurance Company Limited. The organization is known for its
innovative financial solutions, spanning across lending, insurance, wealth
management, and more. With its commitment to customer-centric services and
financial inclusion, Bajaj Finserv has become a leading player in the Indian financial
services sector.
The current Chairman and Managing director, Bajaj Finserv Limited is Sanjiv Bajaj.

History
The Bajaj Group was founded by famed Gandhian, Late Shri Jamnalal Bajaj in 1926.
Shri Jamnalal Bajaj was a visionary and philanthropist and one of the recognized
patriarchs of the freedom struggle. He forcefully believed that the ‘common good
was more important than individual gain.
The Group comprises 40 companies, and its flagship company Bajaj Auto is the
world’s fourth largest two- and three- wheeler manufacturer.
Some noteworthy group companies are Bajaj Finserv, Bajaj Finance, Bajaj Consumer
Care, Bajaj Energy. Bajaj Electricals, Bajaj Ventures, Bajaj Hindusthan, and Bajaj
Holdings & Investment.
In 2007, Bajaj Finserv Limited was formed after our demerger from Bajaj Auto
Limited as a separate entity to focus on the Group’s financial services businesses.

7
In 2008, the completion of the demerger enabled us to unlock value in the high-
growth business of insurance, finance, and wind power. At that time, we had a 41%
shareholding in Bajaj Auto Finance and 74% shareholding in two insurance joint-
ventures with Allianz SE, namely, Bajaj Allianz General Insurance Company,
launched in 2000, and Bajaj Allianz Life Insurance Company, in 2001. Bajaj Housing
Finance, a 100% subsidiary of Bajaj Finance, originated in the same year. Bajaj
Finserv Ltd, an unregistered Core Investment Company (CIC) under Core Investment
Companies (Reserve Bank) Direction, 2016, as amended, is one of India’s leading
promoters of fiscal services.
Every day, Bajaj Finserv serves crores of people, enabling them to meet their life’s
objectives through simple financial solutions, perfecting the lives of communities and
creating value for shareholders. Bajaj Finserv’s suite of financial solutions includes
savings products, consumer and commercial loans, mortgages, auto financing,
securities brokerage services, general and life insurance, and investments.
Bajaj Finserv is concentrated on nonstop innovation through smart use of technology,
data and analytics to drive flawless, simplified and personalized experiences for its
clients.
Bajaj Finserv holds 52.45% stake in Bajaj Finance Ltd., a listed non-bank with the
strategy and structure of a bank. Bajaj Finserv holds 74% stake each in Bajaj Allianz
General Insurance Company Ltd. and Bajaj Allianz Life Insurance Company Ltd.
Subsidiaries of Bajaj Finance Ltd. Include Bajaj Housing Finance Ltd., giving a
range of housing finance solutions, and Bajaj Financial Securities Ltd, an all- in-
one digital platform connecting demat, broking and margin trade financing for retail
and HNI customers on a largely B2C platform.
Bajaj Finserv holds an 80.13% stake in Bajaj Finserv Direct Limited, a diversified
financial services and e- commerce open architecture marketplace for loans, cards,
insurance, investments, payments and lifestyle products.

8
Subsidiaries
Bajaj Finance was initially incepted as Bajaj Auto Finance in 1987. Later diversified
into business and property financing.
Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv and Allianz
SE. Being one of the private insurance companies in India, it offers insurance
products for fiscal planning and security. The company received the Insurance
Regulatory and Development Authority (IRDA) certificate of Registration on 3
August 2001 to operate Life insurance business in India.
Bajaj Allianz General Insurance is a private general insurance company in India. It
is one more joint venture between Bajaj Finserv Limited and Allianz SE. As of 2018,
it has offices in over 200 Indian cities, a headquarters in Pune, and more than 3,500
employees.
Bajaj Housing Finance offers a wide range of housing finance products and services
to both individuals and businesses. Their offerings include home loans, loan against
property, and a variety of other financial solutions.
Bajaj Finserv Asset Management Company operates as an asset management firm.
In March 2023, the Securities and Exchange Board of India officially approved the
registration for Bajaj Finserv Mutual Fund, allowing them to commence their mutual
fund business operations.
Bajaj Finserv Direct (Bajaj Markets) functions as an online marketplace, offering a
diverse array of fiscal products and services via its digital platform. It serves as a
registered Corporate Agent under Insurance Regulatory and Development Authority,
a registered Investment Adviser under Securities and Exchange Board of India, a
listed third- party app provider for Unified Payments Interface payments, and a
digital lending platform for its partner institutions.
Bajaj Finserv Health is a health tech solution company

9
 Objective
1) To Study People use Bajaj Finance Emi card for shopping

2) To Study People know concept of an EMI cards.

3) To Study Features of Bajaj EMI cards

4) To Study Bajaj EMI card benefits.

10
 Significant & Needs
EMI cards, also referred to as Equated Monthly Installment cards, offer consumers a
versatile financial tool with significant features tailored to meet various needs. These
cards typically provide individuals with a predetermined credit limit, which is
determined based on factors like creditworthiness and financial history. One of the
primary advantages of EMI cards is their ability to convert purchases into
manageable monthly installments, easing the burden of large expenses. This feature
is particularly valuable for individuals who may not have the immediate funds to
make a significant purchase outright. Additionally, EMI cards offer flexible
repayment tenure options, allowing users to choose a timeframe that best suits their
financial situation, whether it's a short-term repayment plan spanning a few months
or a longer-term arrangement over several years.
Furthermore, EMI cards often come with competitive interest rates, making them a
cost-effective alternative to traditional credit cards or personal loans. Some issuers
even provide "no-cost EMI" options, where users can pay for their purchases in
installments without incurring any additional interest charges, further enhancing
affordability. This aspect is especially beneficial for individuals looking to spread out
the cost of a purchase without accruing excessive interest fees.
Moreover, EMI cards can be used for both online and offline transactions, offering
users flexibility and convenience in their purchasing decisions. Many EMI cards also
come with reward programs, providing users with incentives such as cashback,
discounts, or loyalty points for their transactions. These rewards add value to the
cardholder's experience and can contribute to significant savings over time.
In terms of addressing consumer needs, EMI cards cater to several key requirements.
They provide an accessible means of financing for individuals who may require
emergency funding or wish to avoid dipping into their savings for large purchases.
EMI cards also facilitate effective budget management by allowing users to plan their
expenses more efficiently and avoid financial strain. Additionally, by offering
competitive interest rates and flexible repayment options, EMI cards help users avoid
falling into the trap of high-interest debt associated with other forms of financing.
Overall, EMI cards serve as a valuable financial tool that combines convenience,
11
affordability, and flexibility to meet the diverse needs of consumers. However, it's
crucial for users to carefully review the terms and conditions associated with EMI
cards, including interest rates, fees, and repayment terms, to ensure they make
informed financial decisions aligned with their objectives and preferences.

12
 Review Of Literature
Malik, Sakshi and Kaur, Muskan and Kapoor, Anuj Pal, Purchase Now and Pay
Later: Consumer Preferences Towards No Cost EMI’s in India (December 5, 2020).
e-journal - First Pan IIT International Management Conference – 2018,
India’s still-nascent e-commerce market is growing at lightning speed. While deep
discounts lured the first online shoppers and fuelled e-tailers’ initial momentum, the
space’s rapid evolution is giving rise to consumers who expect more than just low
prices. One of the next generation payment methods being introduced in the Indian
market is the card less EMI (equated monthly installment) option. The study aims to
understand the consumer usage behavior and preferences towards no cost EMI for
online purchases. The study uses a mix method approach by conducting qualitative
interviews with executives of one of the leading payment gateway company in India
followed by an online survey to identify the characteristics of consumers using
cardless EMI’s and how it can be the future of payments in India.
Keywords: Fintech, Cardless EMI, Digital Footprint, No Cost EMI

A study done by Prof. Dr. Akhter Anwar and Prof. Sachin Hatol on the title A
Study on various methods of payment in online transactions found that the following
methods of payment were the most popular: It is beneficial for people to be aware of
e-transactions. E-transactions are the most straightforward form of payment.
Consumers, on the other hand, are concerned about the security of their personal
information. Banks are able to provide enough security. Another problem in
conducting e-transactions is the speed and efficiency of the internet. Any new
procedures that are implemented without warning result in people's disapproval.
(Akhter Anwarand, Sachin Hatol,2017)

According to research conducted by Rais Ahmad ltoo, A. Saivarsan who performed

research on the subject of Loan products and Credit Scoring Methods by Commercial
Banks has come to the conclusion that most banks have retail mortgage accounts for
13
around 20% of their total lending and that these accounts are rising at a tremendous
rate of 30 to 35% per year, and that retail lending has become a determinant of
profitability in the banking industry. Throughout the banking business, the retail
banking sector is always experiencing innovation, product re-engineering, and other
improvements. Indian retail banking comprises cards such as credit cards, debit
cards, and ATMs, as well as loans such as house loans, personal loans, consumption
loans, education loans, automobile loans, insurance, term deposit services, and
internet banking. Loans for consumer durables. (Rais Ahmad |too, 2017) Rawal et.
al (2021), Poongodi M et. al (2022), Poongodi M et. al (2021), Dhiman P et.al
(2022), Sahoo S.K et.al (2022), K.A et. al (2022), Dhanraj R.K et. al (2020),
Poongodi M et. al (2019), Poongodi M et. al (2020), M. M. Kamruzzaman et. al
(2014), M. M. Kamruzzaman et. al (2021), Md Selim Hossain et. al (2019),
Mingju Chen et. al (2019)

14
 Research Methodology
The present study carried out by the researcher, is an empirical study in nature and
this is based on Survey Method. The data required for carrying out the present study
were collected by the researcher in two stages. In the first stage, the personal data
relating to the sample respondents and specially designed questions for this purpose
of the loan. The tools for collecting the primary data were constructed by the
researcher. The purposive sampling method adopted for the sample selection. Casual
interviews were conducted with 50 loan borrowers of the commercial banks by EMI
options in Coimbatore city. This current study covers a period from 2023-24. The
study has utilized the tools and techniques like descriptive analysis, percentage
analysis, Chi-square analysis in the current research work.

15
\

DATA ANALYSIS AND INTERPRETATION

Q.1 Gender

Figure 1

Interpretation: - On the basis of respondents there are 60% male & 40%
female

16
Q.2 Age

Figure 2

17
 Interpretation: - From the following information, majority of the respondents are
under the age group of Up to 20 to 30 and 10% age group under 20

Q.3.Do you understand the concept of an EMI (Equated Monthly Installment)

card?

Figure 3

Interpretation: - Majority Of Respondents 93.30% Peoples are understand the

18
concept of an EMI.

Q.4. Have you ever used the Bajaj Finance EMI Network Card for making
purchases?

Figure 4

Interpretation: - 56.70% of the respondents use Bajaj Finance EMI network card
19
for shopping while 43.30% do not.

Q.5.What factors influenced your decision to opt for the Bajaj Finance EMI
Network Card? (Select all that apply)

Figure 5

20
Interpretation: - Majority of the respondents 63.30% use easy EMI option and
30% majority use convenience.

Q.6. How would you rate the accessibility of the Bajaj Finance EMI Network
Card in comparison to traditional credit cards?

Figure 6

21
Interpretation: - 43.30% of the respondents prefer EMI network credit card over
traditional credit card, 20% are not sure and 20% find it more convenient to accept
it.

Q.7. What benefits do you find most appealing about the Bajaj Finance EMI
Network Card? (Select all that apply)

Figure 7

22
Interpretation: - 46.70% of respondents found no-cost EMI benefit of Bajaj
Finance EMI Network Card and 40% found lowest zero cost

Q8. How would you rate the transparency of the terms and conditions
associated with the Bajaj Finance EMI Network Card?

Figure 8

23
Interpretation: - 43.30% of respondents are highly transparent about terms and
conditions and 40% of respondents are somewhat transparent.

Q9. How likely are you to recommend the Bajaj Finance EMI Network Card
to others?

Figure 9
24
Interpretation: - 50% of respondents would recommend Neutral Bajaj Finance
EMI Network Card to others and 30% of respondents would probably recommend
it.

Q10. How do you perceive the customer service provided by Bajaj Finance
regarding the EMI Network Card?

Figure 10

25
Interpretation: - 36.70% of the respondents believe that Bajaj Finance's EMI
network card service is good, 33.30% of the respondents believe that the service
quality is excellent and 23.30% of the respondents believe that the Service quality
of the service is average.

Q11. Do you think the Bajaj Finance EMI Network Card helps individuals
manage their finances better?

26
 Figure 11

Interpretation: - While 73.30% of the respondents said that Bajaj Finance EMI
card network can help people manage their finances better, 20% are not sure.

Q12. Overall, how satisfied are you with your experience using the Bajaj
Finance EMI Network Card?

27
 Figure 12

Interpretation: - Overall, 36.70% of the respondents are satisfied with Bajaj

Finance EMI Network Card, 23.30% are satisfied and 30% are neutral

FINDINGS
The Findings That Can Be Drawn from The Survey Conducted by Me Can Be
Summarized in The Following Way:
 Most people (93.3%) understand the concept of EMI.
 Majority of people (56.7%) use Bajaj Finance EMI card for their shopping.
 Majority (43.3%) do not use Bajaj Finance EMI NIC
 Majority (63.3%) use easy EMI option.
 Majority (43.30%) find Bajaj Finance EMI Network Card more convenient to use
28
 compared to traditional credit cards
 Majority (46.7%) No-cost EMI is the most attractive option for Bajaj Finance EMI
Network Card.
 Easy repayment term is the most attractive for the majority of Bajaj Finance EMI
network cards (33.3%).
 Most (56.7%) are available with standard loan options
 Most (50%) recommend Neutral Bajaj Finance EMI Network Card to others.
 Majority (73.3%) Bajaj Finance EMI Network Card helps people manage their
finances better.
 Majority (36.7%) are satisfied with their experience of using Bajaj Finance EMI
Network Card.
 Majority (23.3%) are satisfied with their experience using Bajaj Finance EMI
Network Card.
 Majority (30%) have moderate experience in using Bajaj Finance EMI Network
Card.

SUGGESTION
1) Keep track of your EMI card transactions regularly to stay within your budget and
avoid overspending. Many card issuers provide online portals or mobile apps for
convenient monitoring.
2) Ensure timely payment of your EMI installments to maintain a good credit history and
avoid late fees or penalties. Set up reminders or automatic payments to avoid missing
deadlines.
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3) Take advantage of no-cost EMI offers for eligible purchases to avoid paying
additional interest. Plan your major purchases strategically to benefit from these
promotional periods.
4) Maximize the benefits of your EMI card's rewards program by understanding how it
works and actively using it for eligible transactions. Redeem accumulated points or
cashback for rewards that align with your preferences.
5) Familiarize yourself with the terms and conditions of your EMI card, including
interest rates, fees, and repayment terms. Stay updated on any changes to avoid
surprises and make informed financial decisions.
6) Use your EMI card's credit limit responsibly to maintain a healthy credit utilization
ratio. Avoid maxing out your limit, as it can negatively impact your credit score and
financial stability.
7) Reach out to your card issuer's customer support team if you have any queries or
encounter issues with your EMI card. Promptly addressing concerns can help resolve
issues and enhance your overall experience.
8) Explore any additional features or benefits offered by your EMI card, such as travel
insurance, purchase protection, or exclusive discounts. Take advantage of these perks
to maximize the value of your card.
9) If you have multiple EMI cards or debts with high-interest rates, consider
consolidating them into a single EMI card with better terms. This can simplify your
finances and potentially save you money on interest payments.

LIMITATION

1. The study was constrained by the inclusion of only 50 participants, with a

total of 45 responses received.

2. Due to the researcher’s utilization of convenient sampling and questionnaire-

30
 based data collection, potential deviations may have arisen.

3. The client’s unwillingness to share the required information as specified in the

questionnaire.

4. Several participants failed to provide complete data in their responses.

CONCLUSION
The customer satisfaction is essential one in each and every industry including
banking industry. The banking institutions EMI facility is fulfilling the customer’s
requirements through their effective services. The investigator has made a sincere
attempt to analyze customer satisfaction and the checking the influences of EMI
loan service in commercial banks in Coimbatore. The respondents have higher
monthly income and they have taken loan for purchasing luxury items and vehicles
31
in Coimbatore city. Mostly the loan borrowers using their source of salary account
for frequent repayment of the loan in commercial banks. The EMI loan payer’s
personal factors like age, gender, educational qualification, occupation and purpose
of availing loans significantly influence to get loan by EMI option in the
commercial banks in Coimbatore city.

32
 REFERENCES
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4. Oliver, R. L. (1980). A Cognitive Model of the Antecedents and Consequences of
Satisfaction Decisions. Journal of Marketing Research, Volume 17, pp. 460-469.
5. Johnson, M. D., Gustafsson, A., Andreassen, T. W., Lervik, L. and Cha, J. (2001).
The Evolution and Future of National Customer Satisfaction Index Models. Journal
of Economic Psychology, Volume 22, Issue 2, pp. 217-245.
6. Anderson, E. W., Fornell, C. and Mazvancheryl, (2004). Customer Satisfaction and
Shareholder Value. Journal of Marketing, Volume 68, pp. 172-185.

Webliography
1) https://ssrn.com/abstract=3743415
2) http://dx.doi.org/10.2139/ssrn.3743415
3) https://imcra-az.org/uploads/public_files/2022-05/issue-4-429-440.pdf
4) https://scholar.google.com/scholar?
hl=en&as_sdt=0%2C5&q=Review+of+literature+on+emi+card+sample&btnG=
5) https://www.google.co.in/

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 APPENDIX

1. Name

2. Gender

a) Male

b) Female

3. Age Group

a) Under 20

b) 20 to 30

c) 30 to 40

d) 40 to 50

e) 50 & above

4. Do you understand the concept of an EMI (Equated Monthly Instalment)

card?

a) Yes

b) No

5. Have you ever used the Bajaj Finance EMI Network Card for making
purchases?

a) Yes

b) No

34
6. What factors influenced your decision to opt for the Bajaj Finance EMI
Network Card? (Select all that apply)

a) Convenience

b) Easy EMI options

c) Wide acceptance network

d) Attractive offers and discounts

e) Others (please specify)

7. How would you rate the accessibility of the Bajaj Finance EMI Network
Card in comparison to traditional credit cards?

a) Much more accessible

b) Slightly more accessible

c) About the same

d) Less accessible

e) Not sure

8. What benefits do you find most appealing about the Bajaj Finance EMI
Network Card? (Select all that apply)

a) No-cost EMI

b) Zero down payment

c) Flexible repayment tenures

d) Exclusive partner offers

e) Others (please specify)

35
9. How would you rate the transparency of the terms and conditions
associated with the Bajaj Finance EMI Network Card?

a) Very transparent

b) Somewhat transparent

c) Not very transparent

d) Not transparent at all

10. How likely are you to recommend the Bajaj Finance EMI Network Card
to others?

a) Very likely

b) Somewhat likely

c) Neutral

d) Somewhat unlikely

e) Very unlikely

11. How do you perceive the customer service provided by Bajaj Finance
regarding the EMI Network Card?

a) Excellent

b) Good

c) Average

d) Poor
12. Do you think the Bajaj Finance EMI Network Card helps individuals
manage their finances better?

a) Yes

b) No

c) Not sure
36
13. Overall, how satisfied are you with your experience using the Bajaj
Finance EMI Network Card?

a) Very satisfied

b) Satisfied

c) Neutral

d) Dissatisfied

e) Very dissatisfied

37