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POH KONG HOLDINGS BERHAD | Annual Report 2022

VISION & MISSION

Our Vision
• To achieve product and service excellence.

Our Mission
• To continue leading the gold market with a strong in-house
brand presence.

• To be the largest jewellery retail chain with a range of

concept outlets and a wide distribution network offering
convenience and easy accessibility to our clients and
customers.

• To offer an extensive range of local and international

renowned jewellery brands to cater to customers’ diverse
preferences and needs.

• To be the jewellery brand of choice for all occasions

as our designs meet customer needs for all the most
significant and meaningful events in their lives.

• To continuously improve our employees’

performance and quality of service.

• To improve production and operational efficiency.

• To ensure effective and timely communication between

management and employees.

• To increasingly digitise our business for product and

service efficiency and to achieve better end-to-end
customer experience.
2

CONTENTS

About Us
01
2022:
Performance
Review

004
008
Cover Rationale
Who We Are
02
009 An Overview of PKHB
010 Corporate Information
012 Corporate Structure
013 Significant Highlights
016 Board of Directors
017 Profile of Board of Directors 028 5-Year Group Financial Highlights
023 Profile of Key Senior Management 030 Chairman’s Statement (English)
034 Chairman’s Statement (Malay)
038 Chairman’s Statement (Chinese)
042 Management Discussion and Analysis

03 Corporate Governance
054
062
Sustainability at Poh Kong
Overview Statement on Corporate Governance
082 Audit Committee Report
086 Nomination Committee Statement
088 Statement on Risk Management and Internal Control
094 Other Compliance Information
095 Statement on Directors’ Responsibility
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POH KONG HOLDINGS BERHAD | Annual Report 2022

Financial
Statements

04
097 Directors’ Report
103 Statements of Financial Position
105 Statements of Comprehensive Income
107 Consolidated Statement of Changes in Equity
108 Statement of Changes in Equity
109 Statements of Cash Flows
114 Notes to the Financial Statements
210 Statement by Directors
211 Statutory Declaration
212 Independent Auditors’ Report

05 Other
Information
217
222
Analysis of Shareholdings
List of Properties
06 AGM
Information
227 Notice of Annual General Meeting

Proxy Form
4

COVER
R ATIONALE
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POH KONG HOLDINGS BERHAD | Annual Report 2022

The cover design sends a strong message about the strength,
elegance and grandeur of gold. Pure gold is incorruptible and
stable. Its intrinsic value increases over time. These elements
are reflected in Poh Kong’s brand essence. In the world of
fashion jewellery Poh Kong has thrived because it is able to
reinvent itself to stay strong, resilient, relevant and customer-
focused. That in short is the Poh Kong Way.
6

OUR
CUSTOMERS
COUNT

We endeavour to build lasting

relationships with each and every
customer by creating meaning ful
encounters with our products and our
brands.
 7

POH KONG HOLDINGS BERHAD | Annual Report 2022

ENSURING
PRODUCT
EXCELLENCE
We continue to honour our customers
by creating masterpieces that become
family heirlooms. Our team of
craftsmen take pride in every
piece of jewellery they produce,
understanding that these adornments
are a part of our customers treasured
legacy.
8

WHO WE ARE

Like the fine jewellery that has become the hallmark of the company, Poh Kong
has been carefully crafted through the PASSIONATE integrity of its founder Dato’
Choon Yee Seiong. He has an intrinsic understanding that a jewellery business
requires ORIGINALITY and HONESTY. These are the core values and ethos of
Poh Kong and its legacy.

KINDNESS in the way we operate impacts positively on the community,

our business partners, shareholders and most importantly the environment.
OUTSTANDING performance of our people, and a will to outshine comes from
challenging ourselves to achieve the impossible. We are constantly scanning the
marketplace for fresh opportunities that secure our market position as a leader in the
gold jewellery business in Malaysia. NURTURING our people through a corporate
commitment that encourages continuous learning, has contributed significantly to a
strong team spirit and a culture of excellence in our people.

Glitter and gold describe the Company, its people and our 46-year track record.
We aim to sustain this at all times and endeavour to enhance shareholder value that
ensures us of a GLOWING and glorious future.
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POH KONG HOLDINGS BERHAD | Annual Report 2022

AN OVERVIEW
OF PKHB
For every stakeholder in PKHB, 1976 must surely Dato’ Choon Yee Seiong. It has been said that his
be remembered as a significant year. A young approach and vision for PKHB is consistent with
entrepreneur barely 22 years of age, Dato’ Choon the ancient Chinese philosophy of Tao. Implicit
Yee Seiong began business by establishing a modest in this philosophical path is to exist in harmony
jewellery store. There was little fanfare, bells or with the universe. This is also the Poh Kong way;
whistles on opening day; but he made a solemn reflected in its commitment to sustainability and
promise to himself and to the handful of his first stringent processes for water management, waste
customers. This was a profound pledge to deliver minimisation and recycling.
not just pieces of finely crafted gold jewellery, but
to offer products that are tangibly different from The Poh Kong way to a multifaceted future lies
other competing brands. Time and time again when in its quiet strength and stoic resilience. This has
one speaks to Poh Kong customers, you realise that always defined Poh Kong as a jeweller and given
every purchase has made a lasting impression. This the corporation its stellar reputation. Gold is
is the Poh Kong Way: A journey with a product, incorruptible and is the heartbeat and lifeblood of
a brand and a service that often transcends PKHB’s business. It has been the Poh Kong way to
generations. stay the course for the long haul, riding the peaks
and troughs of socio-economic challenges.
Today, Poh Kong Holdings Berhad (PKHB) has
progressed from a tiny outlet in Petaling Jaya to The Malaysia External Trade Development Corp
90 retail outlets, a growing online presence and a figures tell us that the country exported
turnover of RM1.36 billion, making it Malaysia’s RM2.29 billion worth of gold jewellery products
most successful jewellery retail chain store. This has from January to May 2022, which was slightly more
not happened by chance. It has been made possible than the RM2.24 billion registered for the same
by the decision-makers within the corporation period a year ago. The top buyers were Singapore,
making considered choices throughout its 46 years the United Arab Emirates (UAE), Japan, Hong Kong,
of existence. and Australia.

The global jewellery market size is expected to In 2021, Malaysia exported RM4.8 billion worth of
reach USD459.43 billion by 2030, according to gold jewellery products. Poh Kong benefitted from
a new study. The report “Jewelry Market Share, the easing of restrictions and the boost in consumer
Size, Trends, Industry Analysis Report, By Product; confidence. Ever ready to seize opportunities, Poh
By Material Type; By Category; By Distribution Kong enjoyed a perceptible rise in the purchase of
Channel; By Region; Segment Forecast, 2022 - gold and gold products. However, nothing stays
2030” gives a detailed insight into current market static. In the second quarter, overseas purchases lost
dynamics and provides an analysis of future market momentum due primarily to rising interest rates and
growth. a tighter credit situation that stemmed liquidity flow
in the market.
Poh Kong has therefore put in place all the essential
elements needed for its next phase of expansion. Poh Kong characteristically, consolidates its
The corporation will choose a path that takes full resources in difficult times and makes fresh
advantage of the potential presented by the global incursions into new areas of businesses when the
jewellery market to grow its product and service market is buoyant. Staying market-relevant and
offerings. This takes foresight and careful evaluation. contemporary has been its hallmark. It has done
It also means having a clear understanding of this by up-skilling its people and establishing new
PKHB’s strengths and weaknesses. Members of direct-to-consumer channels. It has strengthened its
the Board and Senior Management continuously online presence in an effort to increase its younger
evaluate the opportunities as well as weigh the customer base. Malaysian warmth and inclusiveness
threats presented by prevailing market conditions is being extended to online sales. Digital
such as COVID-19, the war in Ukraine and the experiences are being ‘humanised’ to replicate the
socio-political climate of the region. In short a personalised service received ‘in-shop’ and to make
SWOT analysis of the challenges and opportunities the customers’ experience seamless and convenient.
for the corporation is undertaken going forward.
In a world of fashion jewellery, Poh Kong has
Poh Kong as a corporation has been stamped by thrived because it is able to reinvent itself to stay
the personality and temperament of its founder strong, resilient, relevant and customer-focused. That
in short is the Poh Kong way.
10

01 About Us
CORPOR ATE INFOR M ATION

AUDIT COMMITTEE
Chairperson
Dato’ Esther Tan Choon Hwa
Member
Encik Fazrin Azwar Bin Md Nor
Member
Datin Shirley Yue Shou How

RISK MANAGEMENT COMMITTEE

Chairperson
Encik Fazrin Azwar Bin Md Nor
NOMINATION COMMITTEE
Member Chairperson
Dato’ Esther Tan Choon Hwa Encik Fazrin Azwar Bin Md Nor

Member Member
Dato’ Choon Yee Seiong Dato’ Esther Tan Choon Hwa

Member Member
Mr Cheong Teck Chong Datin Shirley Yue Shou How

Member
Datin Shirley Yue Shou How
REMUNERATION COMMITTEE
Chairperson
Datin Shirley Yue Shou How
Member
Dato’ Choon Yee Seiong

For more information please login to Member

Encik Fazrin Azwar Bin Md Nor
www.pohkong.com.my
Member
Dato’ Esther Tan Choon Hwa
Pohkongjewellers
Pohkongmy
Poh Kong 宝光 COMPANY SECRETARY
(LS 0009297)
(PC NO. 202008000309)
Poh Kong Ng Yim Kong
Poh Kong
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POH KONG HOLDINGS BERHAD | Annual Report 2022

Us
CORPOR ATE INFOR M ATION (Cont’d)

REGISTERED OFFICE SHARE REGISTRAR

Strategy Corporate Secretariat Boardroom Share Registrars Sdn Bhd
Sdn Bhd 200201001821 (569484-W) 199601006647 (378993-D)
Unit 07-02 Level 7 Persoft Tower 11th Floor Menara Symphony
6B Persiaran Tropicana No.5 Jalan Professor Khoo Kay Kim
Tropicana Golf & Country Resort Section 13 46200 Petaling Jaya
47410 Petaling Jaya Selangor Darul Ehsan Selangor Darul Ehsan

Tel: 03-7804 5929 Fax: 03-7805 2559 Tel: 03-7890 4700 Fax: 03-7890 4670

AUDITORS CORPORATE OFFICE

Messrs Baker Tilly Monteiro Heng PLT No. 16-20 Jalan 52/4
46200 Petaling Jaya
201906000600
Selangor Darul Ehsan
(LLP0019411-LCA) & AF0117
Baker Tilly Tower Level 10 Tower 1 Avenue 5
Tel: 03-7940 3333 Fax:03-7957 2404
Bangsar South City 59200 Kuala Lumpur
03-7958 8398

Tel: 03-2297 1000 Fax: 03-2282 9980

SOLICITORS
PRINCIPAL BANKERS Soo Thien Ming & Nashrah
No. 3 1st Floor JalanSS23/15 Taman SEA
CIMB Bank Berhad (13491-P)
47400 Petaling Jaya Selangor Darul Ehsan
17th Floor Menara CIMB
No.1 Jalan Stesen Sentral 2
Tel: 03-2297 1000 Fax: 03-2282 9980
Kuala Lumpur Sentral 50470 Kuala Lumpur

Tel: 03-2261 8888

Aswandi Hashim & Co
No.77, Jalan Puyu 13
Taman Seri Belida
RHB Bank Berhad (6171-M)
05150 Bandaraya Alor Star
Level 7 Tower Three, RHB Centre
Kedah Darul Aman
Jalan Tun Razak 50400 Kuala Lumpur
Tel: 04-733 3777 Fax: 04-733 2777
Tel: 03-9287 8888

STOCK EXCHANGE LISTING

United Overseas Bank (Malaysia)
Main Market of Bursa
Bhd (271809-K)
Level 11 Menara UOB Jalan Raja Laut
Malaysia Securities Berhad
(Bursa Securities)
50350 Kuala Lumpur
Stock Code: 5080
Tel: 03-2692 7722

Malayan Banking Berhad (3813-K)

37th Floor, Menara Maybank 100 Jalan Tun Perak
50050 Kuala Lumpur

Tel: 03-2070 8833

12

01 About Us
CORPOR ATE STRUCTURE

Poh Kong Jewellers Poh Kong Jewellers Poh Kong Jewellers

(Franchise) S/B (Klang) S/B* (Shah Alam) S/B*

100% 100% 100%

Poh Kong Jewellers PK Jewellery Poh Kong

(SS2) S/B* Export S/B Bullion S/B

100% 100% 100%

POH KONG HOLDINGS BERHAD

100% 100% 100%

Poh Kong Poh Kong Poh Kong Jewellery
International S/B Jewellers S/B Manufacturer S/B

100% 100%
Poh Kong Poh Kong
Properties S/B Wholesale S/B

*A
 s a result of the restructuring exercise on internal reorganisation undertaken
by the Group, the Subsidiaries are ceasing operations and under members’
voluntary winding up
 13

01 About Us

POH KONG HOLDINGS BERHAD | Annual Report 2022

SIGNIFICANT HIGHLIGHTS

Top Strategic Partner

Award 2021/2022

Poh Kong is honored to receive the Top

Strategic Partner Award from AEON Group
Malaysia during Aeon1000 suppliers &
partners conference 2022

“A Piece Of Hope” Charity Mid Valley Southkey Charity Run

(MVSCR) 2022

As part of corporate social responsibility Poh Kong sponsored a total of RM 10,000 cash
efforts, Poh Kong supported ‘A Piece Of Hope’ vouchers to Mid Valley Southkey Charity Run
Charity Fun Adventure Hunt at Pavilion (MVSCR) with the aim to support Non-Governmental
Bukit Jalil to raise funds for old folks, Organizations (NGO) and their efforts to aid and
underprivileged and orphanage homes. build awareness of imminent issues that affect fellow
Malaysians.
14

01 About Us
SIGNIFICA NT HIGHLIGHTS (Cont’d)

45th Year Anniversary

Poh Kong celebrated 45 years of joy by giving away 4,500

prizes, grand prize worth RM100,000 through Jeweland
Spin & Win.

Tranz New Launch,

Kuala Lumpur Fashion Week (KLFW) KL Junior Fashion Show Bukit Jalil

Poh Kong unveiled Tranz exquisite pieces at

Kuala Lumpur Fashion Week (KLFW), the most
anticipated fashion event of the year. Centered The junior models showcased a
around the theme ‘Black & Gold’, the fashion show glimpse of Poh Kong kids jewellery
featured a stunning lineup of new pieces with the collection on the runway of Kuala
ready-to-wear collection specially designed by a Lumpur Junior Fashion Show at
renowned Malaysian fashion designer Jimmy Lim. Pavilion Bukit Jalil.
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POH KONG HOLDINGS BERHAD | Annual Report 2022

Us
SIGNIFICA NT HIGHLIGHTS (Cont’d)

Styling Event Thean Hou Temple (THT) 99 Event

Poh Kong hosted an intimate styling

The ninth day of the ninth month (9 September)
workshop at Poh Kong Gallery, HQ with
symbolizes “Long-Lasting Love” where 99 couples tied
celebrity fashion stylist to learn about the
the knot at Thean Hou Temple, Kuala Lumpur. On this
golden rule of styling for every occasion,
auspicious date, Poh Kong showed blessings at the mass
featuring Tranz by Poh Kong collections.
wedding by sponsoring cash vouchers and an outdoor
photo booth for a total 99 couples.

Roadshow & Outlet Opening

Outlet Opening @ Outlet Opening @ Maybank Premier Gala Dinner @

Johor Bahru City Square Pavilion Bukit Jalil Shangri-La Kuala Lumpur

CNY Roadshow @ Raya Roadshow @ Outlet Relocation @

Mid Valley Megamall Mid Valley Megamall Pearl Point Shopping Mall

Online Shops Expansion

Poh Kong

In line with the increasing preference of online shopping in

Malaysia, Poh Kong has launched its own e-commerce platform
and ventured online with a store on Zalora.
16

01 About Us
BOARD OF DIRECTORS

DATO’ CHOON YEE SEIONG

Executive Chairman & Group Managing Director

MR CHEONG TECK CHONG

Executive Director

MADAM CHOON NEE SIEW

Executive Director

MR CHOON YEE BIN

Executive Director

DATIN HON WEE FONG

Executive Director

ENCIK FAZRIN AZWAR BIN MD NOR

Independent Non-Executive Director

DATIN SHIRLEY YUE SHOU HOW

Independent Non-Executive Director

DATO’ ESTHER TAN CHOON HWA

Independent Non-Executive Director
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01 About Us

POH KONG HOLDINGS BERHAD | Annual Report 2022

PROFILE OF BOARD OF DIRECTORS

DATO’ CHOON YEE SEIONG Nationality :

Nationality :
Age : Gender :
Gender :
Age :
Executive Chairman & Group Managing Director
68 M
since 13 January 2004 68 M

BOARD COMMITTEE In 1976, the 22-year-old Dato’ Choon Retail Chain Association (MRCA) in
MEMBERSHIP Yee Seiong started a modest jewellery 1992. He strongly believes that by
• Executive Committee (Chair) business in Petaling Jaya, Poh Kong building strength in numbers members
• Risk Management Committee Jewellers Sdn Bhd (PKJ). Over the last 46 could expand and enhance their
years Dato’ Choon has been primarily business through networking, education,
• Remuneration Committee
responsible for transforming this small training and pooling of resources and
enterprise into the largest jewellery retail expertise.
OTHER LISTED chain store in Malaysia. He has done
DIRECTORSHIPS this with scrupulous integrity and deep He is also past president of the
honesty and in the process gained the Goldsmith and Jewellers Association
OTHER NON-LISTED respect of his long and loyal customers, in the country. His involvement in
DIRECTORSHIPS his staff and the industry. associations and industry organisations
• Choon Yee Seiong Sdn Bhd reflect his belief that in order for a
By fully deploying his entrepreneurial business to succeed you must grow the
MEMBERSHIPS strength and experience he created a community. Therefore, Dato’ Choon has
• Malaysia Retailer-Chain Association jewellery brand that is recognised for the continued to rally the jewellery business
broad span of its products and services community to come together to provide
and its ability to stay contemporary and opportunities to meet, engage with
AWARDS
relevant. Dato’ Choon has pursued with peers and share similar challenges and
• Retailer of the Year 2018 –
passion the evolution of Poh Kong from opportunities. At no time in our history
JNA Awards a SUCCESSFUL entity to a SIGNIFICANT has this been more important than at
• Outstanding Enterprise of the Year corporation on the Malaysian business post COVID-19 where Dato’ Choon
2018 – JNA Awards landscape. is determined to create new paths for
• Special Recognition Award 2016 – growth.
AEON Group His incisive strategies, broad scope
• Visionary Retailer and Exemplary marketing and management policies He is the spouse of Datin Hon Wee Fong
Top Retailer 2016 - MRCA continue to keep Poh Kong in the who is also a PKHB Executive Director.
• Outstanding Entrepreneur 2015 – corporate spotlight. Dato’ Choon is His siblings Madam Choon Nee Siew,
MRCA Crown Awards primarily responsible for charting the Dato’ Choon Yoke Ying, Encik Mohd
Group’s overall direction. He ensured Annuar Choon Bin Abdullah, Madam
• 19 Years at the Top Award 2008 –
that Poh Kong successfully secured Choon Wan Joo, Mr Choon Yee Bin
Malaysian Tatler
sole distributorship for world-renowned and Madam Choon Ching Yih are
• Superstar of the Year 2008 –
international jewellery brands including shareholders of the Company. His
Malaysia Retailer-Chain Association the Disney Collection, Luca Carati and brothers-in-law Mr Siow Der Ming and
(MRCA) Moraglione diamonds and coloured Mr Chang Kwong Him, and his son Mr
gems jewellery from Italy, and the Choon King Han and daughters, Ms
exclusive Hemera diamond brand. But Choon Ee Ling and Ms Choon Ee Teng
this tells only part of the story of Dato’ are also shareholders.
Choon’s ability to take a local operation
and make it global in outlook and He has not been convicted for any
impact. offences, other than traffic offences (if
any) within the past five (5) years nor
The many awards and accolades he has receive any public sanction or penalty
received over the years bear witness to imposed by the relevant regulatory
his visionary leadership. Dato’ Choon bodies during the financial period.
was Founder President of the Malaysian
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01 About Us
PROFILE OF BOARD OF DIRECTORS (Cont’d)

MR CHEONG TECK CHONG Nationality : Age : Gender :

Executive Director
73 M
since 13 January 2004

BOARD COMMITTEE Mr Cheong Teck Chong is an industry He is the spouse of Madam Pang
MEMBERSHIP veteran with more than 54 years in the Cheow Moi. His sibling Madam
• Executive Committee gold jewellery business. He was a co- Cheong Siew Loi @ Chong Kim Looi is
• Risk Management Committee founder of PKJ in 1976. a shareholder of the Company, and his
daughter Ms Cheong Poh See is also a
He began his career at Lian Sin shareholder.
OTHER LISTED
Pawnshop in 1967 and rose to the rank
DIRECTORSHIPS of General Manager. He was a Partner He has not been convicted for any
of Lian Yik Goldsmith from 1972 until offences, other than traffic offences (if
OTHER NON-LISTED 1980. In 1982, he was appointed any) within the past five (5) years nor
DIRECTORSHIPS Managing Director of PKJ (SS2) Sdn received any public sanction or penalty
• Lian Sin Tang Sdn Bhd Bhd, Petaling Jaya. Mr Cheong assists in imposed by the relevant regulatory
• Heng Seng Sdn Bhd the growth, development and expansion bodies during the financial period.
• Pajak Gadai Rakyat Sdn Bhd of the Group.

He also sits as a Director of other

companies within the Group.

MADAM CHOON NEE SIEW Nationality : Age : Gender :

Executive Director
67 F
since 13 January 2004

BOARD COMMITTEE Madam Choon Nee Siew brings more Her siblings Dato’ Choon Yee Seiong,
MEMBERSHIP than 40 years of experience in the Dato’ Choon Yoke Ying, Encik Mohd
• Executive Committee jewellery industry to the Board and has Annuar Choon Bin Abdullah, Madam
contributed extensively to the Group’s Choon Wan Joo, Mr Choon Yee Bin
growth and development. and Madam Choon Ching Yih are
OTHER LISTED
shareholders of the Company. Her
DIRECTORSHIPS She began her career in 1972 as brothers-in-law Mr Siow Der Ming and
a Sales Representative in Lian Yik Mr Chang Kwong Him, and sister-in-
OTHER NON-LISTED Jewellery. In 1980, she joined PKJ as law Datin Hon Wee Fong are also
DIRECTORSHIPS a Sales Manager. Two years later, she shareholders. Her daughter Ms Cheong
• Jungmax Property Sdn Bhd was appointed Director of PKJ (SS2) Poh See is a shareholder.
Sdn Bhd and in 1991 was promoted
to Managing Director of PKJ (Subang She has not been convicted for any
Parade) Sdn Bhd. offences, other than traffic offences (if
any) within the past five (5) years nor
She oversees the daily retail operations received any public sanction or penalty
and development of the Group. She is imposed by the relevant regulatory
a Member of Executive Committee of bodies during the financial period.
PKHB and holds directorships of several
other companies within the Group.
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POH KONG HOLDINGS BERHAD | Annual Report 2022

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PROFILE OF BOARD OF DIRECTORS (Cont’d)

MR CHOON YEE BIN Nationality : Age : Gender :

Executive Director
54 M
since 15 January 2012

BOARD COMMITTEE Mr Choon Yee Bin brings in-depth Human Resource Departments. He holds
MEMBERSHIP knowledge and extensive gold industry directorships in other companies within
experience to the Board. He started his the Group.
OTHER LISTED career as a “Goldsmith” with Poh Kong
Jewellery Manufacturer Sdn Bhd (formerly His spouse Madam Wong Lai Meng is a
DIRECTORSHIPS
known as Precious Jewellery (PJ New shareholder of the Company. His siblings,
Town Sdn Bhd) in 1984. A year later he Dato’ Choon Yee Seiong, Madam Choon
OTHER NON-LISTED was promoted to Production Supervisor Nee Siew, Dato’ Choon Yoke Ying, Encik
DIRECTORSHIPS and then to Assistant Managing Director Mohd Annuar Choon Bin Abdullah,
in 1991. Madam Choon Wan Joo and Madam
Choon Ching Yih are shareholders. His
In 1994, he set up the entire wholesale brothers-in-law Mr Siow Der Ming, Mr
department to provide a wide range Chang Kwong Him and sister-in-law Datin
of products to all retail outlets under Hon Wee Fong are also shareholders.
the umbrella of Poh Kong Group. He
made significant improvements to the He has not been convicted for any
techniques used in the production of gold offences, other than traffic offences (if any)
ornaments and the setting of precious/ within the past five (5) years nor received
semi-precious stones. He was also any public sanction or penalty imposed by
responsible for Production, Marketing and the relevant regulatory bodies during the
financial period.

DATIN HON WEE FONG Nationality : Age : Gender :

Executive Director 62 F
since 11 April 2014

BOARD COMMITTEE During more than 40 years in the She is the spouse of Dato’ Choon Yee
MEMBERSHIP jewellery business, Datin Hon has Seiong and the sister-in-law of Madam
built up deep industry understanding Choon Nee Siew, Dato’ Choon Yoke
and proven financial management Ying, Madam Choon Wan Joo, Choon
OTHER LISTED
experience. She joined Poh Kong Ching Yih, Encik Annuar Choon Bin
DIRECTORSHIPS
Jewellers in 1980 as a partner and Abdullah, Mr Choon Yee Bin, Mr Siow
was appointed Finance Director of Poh Der Ming and Mr Chang Kwong Him,
OTHER NON-LISTED Kong Jewellers Sdn Bhd in 1993. She who are shareholders. Her son Mr
DIRECTORSHIPS is known for her financial stewardship, Choon King Han and daughters, Ms
• Choon Yee Seiong Sdn Bhd being primarily responsible for treasury, Choon Ee Ling and Ms Choon Ee Teng
finance and administrative matters of the are also shareholders of the Company.
Company.
She has not been convicted for any
Datin Hon is a Director of other offences, other than traffic offences (if
companies within the Group. She is also any) within the past five (5) years nor
a substantial shareholder and a Director received any public sanction or penalty
of Choon Yee Seiong Sdn Bhd, an imposed by the relevant regulatory
investment holding company. bodies during the financial period.
20

01 About Us
PROFILE OF BOARD OF DIRECTORS (Cont’d)

ENCIK FAZRIN AZWAR BIN MD NOR Nationality : Age : Gender :

Independent Non-Executive Director since 13 January 2004
56 M
Senior Independent Director since 11 January 2019

BOARD COMMITTEE Encik Fazrin Azwar Bin Md Nor, was He does not have any conflict of interest
MEMBERSHIP appointed to the Board of Directors with the Company nor has he any family
• Risk Management Committee (Chair) of PKHB as a Non-Independent Non- relationship with any other Directors
• Nomination Committee (Chair) Executive Director on 13 January 2004. and/or major shareholders of the
He was later re-designated as an Company.
• Audit Committee
Independent Non-Executive Director in
• Remuneration Committee
2005. He has not been convicted for any
offences, other than traffic offences (if
OTHER LISTED An advocate and solicitor, Encik Fazrin any) within the past five (5) years nor
DIRECTORSHIPS Azwar was called to the Malaysian BAR received any public sanction or penalty
• Benalec Holdings Berhad in 1991 following his graduation with a imposed by the relevant regulatory
• Mercury Industries Berhad Bachelor of Laws (LLB) Honours degree bodies during the financial period.
• Tong Herr Resources Berhad from University of Malaya in 1990. He
• Dynafront Holdings Berhad is currently the Managing Partner of
Messrs Azwar & Associates.
OTHER NON-LISTED
DIRECTORSHIPS
• Kuchinta Holdings Sdn Bhd
• Times Offset (M) Sdn Bhd
• OMS Group Sdn Bhd
• Creos (M) Sdn Bhd
• Alps Naigai Logistics (M) Sdn Bhd
• FM EV Sdn Bhd

MEMBERSHIPS
• Malaysian Institute of Directors
• Institute of Internal Auditors, Malaysia
• Bar Council, Malaysia
 21

01 About

POH KONG HOLDINGS BERHAD | Annual Report 2022

Us
PROFILE OF BOARD OF DIRECTORS (Cont’d)

DATIN SHIRLEY YUE SHOU HOW Nationality : Age : Gender :

Independent Non-Executive Director
73 F
since 23 January 2009

BOARD COMMITTEE Datin Shirley Yue Shou How has 28 Datin Yue holds a Graduate Diploma in
MEMBERSHIP years’ experience in retail, business Business Administration (post graduate
• Remuneration Committee (Chair) development and consulting in the local degree) from the University of Western
• Audit Committee and international luxury fashion industry, Sydney, Australia.
as well as the investment banking
• Risk Management Committee
industry. She does not have any conflict of
• Nomination Committee
interest with the Company nor has she
She was Managing Director/General any family relationship with any other
OTHER LISTED Manager of Fine Lines, a company Directors and/or major shareholders of
DIRECTORSHIPS dealing with imported women’s apparel the Company.
and high-end bespoke creations,
OTHER NON-LISTED from 1985 to 1993. She then served She has not been convicted for any
DIRECTORSHIPS as Investment Advisor with Credit offences, other than traffic offences (if
• Olivest Engineering (M) Sdn Bhd Lynonnaise Securities (Asia) Ltd from any) within the past five (5) years nor
• Elbex Holdings Sdn Bhd 1993 to 1998 and was an Investment received any public sanction or penalty
Banker at Salomon Smith Barney and imposed by the relevant regulatory
Citibank Singapore from 2000 to 2003. bodies during the financial period.
MEMBERSHIPS
She was the Boutique Manager for
• Malaysian Institute of Management
Chopard, Pavilion in Kuala Lumpur from
• Institute of International Auditors,
2007 to 2008.
Malaysia
22

01 About Us
PROFILE OF BOARD OF DIRECTORS (Cont’d)

DATO’ ESTHER TAN CHOON HWA Nationality : Age : Gender :

Independent Non-Executive Director
72 F
since 11 April 2014

BOARD COMMITTEE Dato’ Esther Tan Choon Hwa had more She is also a Tax Director of GEP Tax
MEMBERSHIP than 40 years of experience in audit. Services Sdn Bhd, GEP Consulting Sdn
• Audit Committee (Chair) She began her career as an auditor Bhd and Perangsang Images Sdn Bhd.
• Risk Management Committee in the UK, first with Grant Thornton
and later with Kingston Smith before In 2006, Dato’ Esther Tan was named
• Nomination Committee
returning to Malaysia. She established “The Woman Entrepreneur of the Year”
• Remuneration Committee
her accounting and advisory practice (Finance) by the National Association of
in 1984. Following a merger in 1996, Women Entrepreneurs Malaysia.
OTHER LISTED her practice became known as GEP
DIRECTORSHIPS Associates (GEP). GEP is a member firm Esther is also a Past Assistant Governor
of AGN International headquartered in of Rotary District 3300 and has been
OTHER NON-LISTED the UK, with 465 offices worldwide. She a Past President twice, ( in the Rotary
DIRECTORSHIPS has in November 2021 retired from the Club of Titiwangsa and then the Rotary
MK Land Holdings Berhad audit practice of GEP Associates. Club of Pantai Valley). She has been
• Chairperson, Audit and Risk a Rotarian for 32 years serving the
Management Committee In 2008 and 2009, Dato’ Esther non-government charity organization in
• Member, Nomination Committee became AGN International’s first lady several capacities.
Chairperson and is still active as a
• Member, Remuneration
Board member of AGN International - She does not have any conflict of
Committee
Asia Pacific. interest with the Company nor has she
any family relationship with any of the
Minda Global Berhad She was an auditor of several Directors and/or major shareholders of
• Member, Audit and Risk Management companies, multinationals and SMEs the Company.
Committee and was engaged in a wide range
• Member, Nomination Committee of industries including manufacturing, She has not been convicted for any
• Member, Remuneration retailing, construction and property offences, other than traffic offences (if
Committee development. This has equipped her any) within the past five (5) years nor
with an in-depth knowledge of the receive any public sanction or penalty
MEMBERSHIPS requirements of regulatory bodies, imposed by the relevant regulatory
as well as compliance matters for bodies during the financial period.
• Fellow Member, Institute of Chartered
Public Listed Companies. As Reporting
Accountants in England and Wales
Accountant, she had conducted due
• Member, Malaysian Institute of
diligence and fund-raising exercises
Accountants for several clients. She was previously
• Fellow Member, Chartered Tax the auditor of several Public Listed
Institute of Malaysia Companies.
 23

01 About Us

POH KONG HOLDINGS BERHAD | Annual Report 2022

PROFILE OF KEY SENIOR M ANAGEMENT

ENCIK MOHD ANNUAR Encik Mohd Annuar Choon bin His spouse, Madam Lee Ping Ping,
CHOON BIN ABDULLAH Abdullah last served as Executive siblings Dato’ Choon Yee Seiong,
Director of Subsidiaries Director of PKHB from 2004 to Madam Choon Nee Siew, Dato’
2008. Choon Yoke Ying, Madam Choon
Wan Joo, Mr Choon Yee Bin and
Nationality : Age : Gender :
He joined PKJ in 1977 and Madam Choon Ching Yih are
64 M in 1984, he became a Sales shareholders. His brothers-in-law
Representative in the PKJ outlet in Mr Siow Der Ming and Mr Chang
SS2 Sdn Bhd. In 1985, he was Kwong Him, and sister-in-law
BOARD COMMITTEE appointed Managing Director of Datin Hon Wee Fong, are also
MEMBERSHIP PKJ (Great Wall) Sdn Bhd in Klang. shareholders of the Company.
• Executive Committee
He manages the daily operations of He has not been convicted for any
several retail outlets including those offences, other than traffic offences
in AEON Bukit Tinggi, AEON Shah (if any) within the past five (5) years
Alam, AEON Anggun Rawang nor received any public sanction
Shopping Centre, AEON Sri or penalty imposed by the relevant
Manjung, Sungai Buloh Complex, regulatory bodies during the
Queensbay Mall Penang, and financial period.
AEON Mall, Bukit Mertajam. He
also holds directorships of several
other companies within the Group.

DATO’ CHOON YOKE YING Dato’ Choon Yoke Ying last served She is also a Director of various
Director of Subsidiaries as Executive Director of PKHB companies within the Group.
from 2008 to 2011 and from
2016 to 2018 She is the Assistant Dato’ Choon Yoke Ying is the
Managing Director of Poh Kong spouse of Mr Chang Kwong Him.
Nationality : Age : Gender :
Jewellers Sdn Bhd. Her siblings Dato’ Choon Yee
65 F Seiong, Madam Choon Nee Siew,
She began her career in the gold Encik Mohd Annuar Choon Bin
jewellery industry in 1977 when Abdullah, Madam Choon Wan Joo,
BOARD COMMITTEE she joined PKJ as a retail Sales Mr Choon Yee Bin and Madam
Representative. In 1979, she Choon Ching Yih are shareholders
MEMBERSHIP
became a Partner in PKJ and was of the Company. Her brother-in-law
• Executive Committee
appointed a Director of PKJ in Mr Siow Der Ming and sister-in-
1993. law Datin Hon Wee Fong are also
shareholders.
She is currently responsible for
marketing and merchandising for She has not been convicted for any
the Group as well as for research offences, other than traffic offences
and development. She attends trade (if any) within the past five (5) years
fairs regularly to remain current with nor received any public sanction
the latest technology, developments or penalty imposed by the relevant
and trends in the jewellery industry. regulatory bodies during the
financial period.
24

01 About Us
PROFILE OF KEY SENIOR M A NAGEMENT (Cont’d)

MR SIOW DER MING Mr Siow Der Ming last served as He was the President of FGJAM,
Director of Subsidiaries Executive Director on the PKHB Federation of Goldsmiths and
Board from 15 March 2012 to 27 Jewellers Associations of Malaysia
January 2016. Previous to this, he and also Chairman of Fedmas
was Executive Director of PKHB Assay Office Sdn Bhd from 2014
Nationality : Age : Gender :
from 2004 to 2007. to 2018. He is currently a Board
65 M member of Fedmas Assay Office.
Mr Siow graduated with a Bachelor
of Science (Hons) degree majoring He is the spouse of Madam Choon
BOARD COMMITTEE in chemistry from the University of Wan Joo whose siblings Dato’
MEMBERSHIP Malaya in 1981. Soon after, he Choon Yee Seiong, Madam Choon
• Executive Committee worked as a Chemist and Quality Nee Siew, Dato’ Choon Yoke
Control Executive with Kee Huat Ying, Encik Mohd Annuar Choon
Industry Sdn Bhd in Shah Alam, Bin Abdullah, Mr Choon Yee Bin
OTHER DIRECTORSHIPS
a manufacturer of gas cookers and Madam Choon Ching Yih are
• Fedmas Assay, Board Chairman
and washing machines. In 1983, shareholders of the Company. He
(2014-2018), Board Member he left to join Metatrade Sdn Bhd is the brother-in-law of Mr Chang
as a Sales Marketing Executive Kwong Him and sister-in-law Datin
MEMBERSHIPS responsible for the marketing of Hon Wee Fong who are also
• Federation of Goldsmiths and Jewellers’ speciality and industrial chemicals. shareholders.
Associations of Malaysia (Advisor) In 1986, he was promoted to
• Goldsmith and Jewellers’ Association, Technical Manager at Metachem He has not been convicted for any
Wilayah Persekutuan, Selangor, Negri Sdn Bhd and was in charge of offences, other than traffic offences
Sembilan and Pahang quality control, research and (if any) within the past five (5) years
development in rubber chemicals. nor receive any public sanction or
penalty imposed by the relevant
He is a veteran in the jewellery regulatory bodies during the
industry with over 20 years’ financial period.
experience. He joined Poh Kong
in 1989 and was appointed
Managing Director of Poh Kong
Jewellers (Maluri) Sdn Bhd. In
2002, he was appointed Director
of Poh Kong Jewellers (Franchise)
Sdn Bhd in charge of the overall
strategic management and
operation of the Franchise Division.
His main responsibility is managing
daily operations at several retail
outlets including AEON Maluri,
Leisure Mall, Giant Kinrara and
Sunway Velocity. He also holds
directorships of other companies
within the Poh Kong Group.
 25

01 About

POH KONG HOLDINGS BERHAD | Annual Report 2022

Us
PROFILE OF KEY SENIOR M A NAGEMENT (Cont’d)

MADAM CHOON WAN JOO Madam Choon Wan Joo previously She is a Director of several other
Director of Subsidiaries served as Executive Director of companies within the Group.
PKHB from 2008 to 2011 and from
2016 to 2018 She is the spouse of Mr Siow Der
Ming and her siblings Dato’ Choon
Nationality : Age : Gender :
She has been the Managing Yee Seiong, Madam Choon Nee
61 F Director of Poh Kong Jewellery Siew, Dato’ Choon Yoke Ying, Encik
Manufacturer Sdn Bhd (PKJM) since Mohd Annuar Choon Bin Abdullah,
1991, overseeing the company’s Mr Choon Yee Bin and Madam
BOARD COMMITTEE daily operations and decision Choon Ching Yih are shareholders
MEMBERSHIP making policies. of the Company. Her brother-in-law
• Executive Committee Mr Chang Kwong Him and sister-in-
Madam Choon Wan Joo began law Datin Hon Wee Fong are also
her career in the gold jewellery shareholders.
industry in 1980 when she
joined Precious Jewellery Sdn She has not been convicted for any
Bhd (Precious) as a retail Sales offences, other than traffic offences
Representative. In 1981, she was (if any) within the past five (5) years
promoted to Production Supervisor nor receive any public sanction or
cum Designer and remained with penalty imposed by the relevant
the company until 1990. She set regulatory bodies during the
up the manufacturing plant and financial period.
successfully steered its growth into
a fully operational facility with a
workforce strength of about 140.

She participates in trade

exhibitions to keep abreast of the
latest trends in product design
and development and advanced
manufacturing technologies.
She oversees production,
quality control, manufacturing
techniques, marketing, design and
administration. Her responsibilities
also cover human resources,
accounts and finance functions
of the manufacturing facility.
Madam Choon also heads the
Group’s research and development
team and provides support in
new product development and
enhancing the manufacturing
capabilities of the Group.
26

SUSTAINABILITY
DRIVES OUR
BUSINESS

We believe sustainability is essential for the

success and well-being of our business, our
customers, stakeholders and the community.
It is therefore embedded in every aspect of
our economic, environmental and social
performance.
 27

POH KONG HOLDINGS BERHAD | Annual Report 2022

NURTURING
OUR
PEOPLE

Our people are the backbone of our company.

They work in concert to keep us in a leadership
position with their drive, energy and creativity.
We are committed to helping them become
their best selves.
28

02 2022: Performance Review

5-YEAR GROUP FINANCIAL HIGHLIGHTS

FYE 31 JULY (RM’000) 2018 2019 2020 2021 2022

Revenue 1,003,522 1,000,514 748,802 903,100 1,362,609

Profit before tax 26,885 36,450 38,976 52,817 116,609
Income tax expense (3,484) (11,176) (14,542) (16,056) (24,418)
Profit for the financial year 23,401 25,274 24,434 36,761 92,191

Profit after tax attributable to owners

of the Company (RM’000) 23,401 25,274 24,434 36,761 92,191
Total equity (RM’000) 523,343 550,716 570,225 602,174 686,550
Basic earnings per share (sen) 5.70 6.16 5.95 8.96 22.47
Net dividend per share (sen) 1.00 1.20 1.20 1.20 2.30
Gearing ratio 0.24 0.28 0.25 0.23 0.15
 29

02 2022:

POH KONG HOLDINGS BERHAD | Annual Report 2022

Performance Review
5-YEAR GROUP FINANCIAL HIGHLIGHTS (Cont’d)

REVENUE PROFIT BEFORE TAX

(RM’MILLION) (RM’MILLION)

116
1500 1363 120

1200 100
1003 1001
903 80
900 749
60 53
600
36 39
40
27
300
20

0 0

2018 2019 2020 2021 2022 2018 2019 2020 2021 2022

TOTAL EQUITY BASIC EARNINGS PER SHARE

(RM’MILLION) (SEN)
687 22.47
700 22.5
602
600 551 570
523 18.0
500

400 13.5
8.96
300 9.0
5.70 6.16 5.95
200
4.5
100

0 0

2018 2019 2020 2021 2022 2018 2019 2020 2021 2022
30

02 2022: Performance Review

CHAIR M AN’S STATEMENT
ANNUAL REPORT 2022

DEAR VALUED
SHAREHOLDERS
On behalf of the Board of Directors
(“Board”) of Poh Kong Holdings Berhad
(“PKHB” or “the Company” or “Poh
Kong”), I am pleased to present the
Annual Report and Audited Financial
Statements of the Company and its
Subsidiaries (“the Group”) for the
financial year ended 31 July 2022
(FYE 2022)

The Year in Review

In 2022, the threat of COVID-19 stakeholders in January of this year, we situation, PKHB was able to show
continues to hover within communities did in fact better our performance in the record profits. In 2022 also saw gold
and is an ever present reminder for us FYE 2022 on the back of strong demand prices reach an average of US$2,000
to factor health and well-being into our for gold jewellery and investment (about RM8,344) per ounce. Happily,
marketing and promotion strategies. products. We were in a good position demand for gold products rose as well,
During the year, Malaysia transitioned to register higher revenues based on impacting positively the revenues of
from a pandemic to an endemic the activity in the commodity markets. PKHB and we observed a rebound in
phase, and PKHB commensurately put By leveraging on the rising demand sales as the economy continued to open
in place several strategies to improve for jewellery and gold products that up.
overall performance and increase our came with the rebound of the economy
financial viability. As I assured all our and the improvement in the COVID-19
 31

02 2022:

POH KONG HOLDINGS BERHAD | Annual Report 2022

Performance Review
CHAIRMAN’S STATEMENT
ANNUAL REPORT 2022 (Cont’d)

FINANCIAL PERFORMANCE
Poh Kong Holdings Bhd’s net profit continue to honour each and every retail
for financial year ended FYE 2022 encounter by ensuring every piece of
rose 151% to RM92.19 million from jewellery is a treasured legacy item.
RM36.76 million a year prior, due to
improved margins on the back of higher As a Group we continuously monitor
retail gold prices. Earnings per share the impact of current uncertainties of
climbed to 22.47 sen from 8.96 sen. our operations, uphold and honour our
financial obligations and evaluate our
Revenue was higher at RM1.36 billion performance. However, external factors
compared with RM903.10 million are largely beyond our control. Barring
last year, increased by 51%, as gold unforeseen circumstances, the Board
jewellery demand remained stable amid of Directors is confident that the Group
the reopening of the economy and the has put in place adequate measures to
higher gold retail prices. ensure that PKHB remains financially
strong and resilient.
The group’s revenue is largely derived
from the retail segment. This is why As at 16 November 2022 PKHB’s share
PKHB makes sure that we create price closed at 76.5 sen, valuing the
lasting customer experiences and we group at RM313.92 million

Sustainability Statement
This is the 4th year of our sustainability Group-wide we progressed our
report. PKHB will seek to minimise the programmes for re-cycling and re-
impact our processes and products have purposing. We sought to embed a
on the environment, maximising the sustainability mindset among staff,
use of recyclable or reusable materials employees, vendors and business
and will strive to be sustainable in all associates. The Group’s Sustainability
that we do. The corporation is fully on Statement is set out in pages 54 to 61.
board with national efforts to build a
society that values and conserves the
environment.

Dividend
On 27 September, the Board of
Directors has declared an interim single
tier dividend of 1 sen per ordinary share
in respect of FYE 2022.

In addition, the Board of Directors also

recommend a final single tier dividend
of 1.30 sen per ordinary share in
respect of FYE 2022 for shareholders’
approval at the forthcoming Annual
General Meeting.
32

02 2022: Performance Review

CHAIR M A N’S STATEMENT
A NNUAL REPORT 2022 (Cont’d)

Business Prospects
Despite an optimistic outlook, PKHB The World Bank Group (The Malaysian and marketing intervention. By this I
aims to exercise caution. While there is economic Monitor, June 2022) and mean the creative and astute use of
a surge in growth, external headwinds Bank Negara Malaysia have given available funds to achieve optimal
and global uncertainties pose a us tacit reasons to put in place fresh impact for Poh Kong’s products and
challenge and add to the corporation’s approaches to business in the new services.
downside risks. Global growth is normal that will take PKHB into its next
expected to decelerate to around 3 phase of growth and development. Data PKHB has always been committed to the
percent in 2022. We must be cognisant and ample evidence shows that the continuous improvement of our products
of the impacts of an unpredictable global economy is rapidly strengthening and services. To maintain and strengthen
global environment which include and the Malaysian economy is on our lead position we were strategic
spillovers from the war in Ukraine, an upward track following the full in our focus. We reviewed areas for
renewed outbreaks of COVID-19 in withdrawal of the Movement Control revenue growth and at the same time
China and subsequent lockdowns, and Order. assessed cost – cutting measures. Before
the domestic resurgence of COVID-19. we even looked to create new business
All these have led to an increased We expect the Malaysian economy models, we scrutinised how we could
vulnerability among affected Malaysian to expand 5.5 percent in 2022, organically expand our existing areas
households and businesses. This could driven mainly by a strong rebound in of business. We will roll these out as we
impact our financial performance during consumption. To further sustain recovery, move ahead in 2022 and 2023. We
the year. the Malaysian government is attempting will do so with optimism and caution.
to address the economic impacts of
To bolster shareholders’ value and COVID-19 by gradually rebuilding At the same time we aim to strengthen
confidence in PKHB, we undertook fiscal buffers through increased revenue our organisational culture and upskill
several rounds of internal discussions collection and greater spending our management staff as well as our
both at management and boardroom efficiency. In my mind this will increase front liners. All this will be supported by
level to assess our current business overall effective demand and drive sales further digitisation of our services and
portfolio with a view to evolve revenue of PKHB. To realise the full benefits of product offerings.
growth by prospecting for new the recovery we must learn to strike a
opportunities that will further improve balance between financial consolidation
our financial health and well-being.

During the year, PKHB took deliberate

steps to move ahead strategically,
leveraging on an economy on the rise
both globally and in Malaysia.
 33

02 2022:

POH KONG HOLDINGS BERHAD | Annual Report 2022

Performance Review
CHAIRMAN’S STATEMENT
ANNUAL REPORT 2022 (Cont’d)

Acknowledgements
I have great expectations for the thanks. I leaned on you for wisdom
upcoming year! The anticipation and advice and you never failed me.
and optimism within our corporation To my Management Team, I owe you a
is palpable. I therefore take this debt of gratitude. You are the spine that
opportunity to convey my heartfelt thanks keeps this Group striding forward. To
and appreciation to all our shareholders, all the staff of PKHB, your contribution
customers, strategic partners, financiers, on a day to day basis has not gone
suppliers, Government and regulatory unnoticed. You are valued and regarded
authorities. Your continued support and as our precious asset. Let me thank and
assistance to the Group has helped us congratulate each and every one of you
through some very challenging times. To who has helped PKHB progress and
my fellow Board members my grateful profit.

Dato’ Choon Yee Seiong

Executive Chairman and Group Managing Director
Date : 22 November 2022
34

02 2022: Performance Review

PEN YATA PENGERUSI
LAPOR AN TAHUNAN 2022

PEMEGANG-PEMEGANG
SAHAM YANG DIHORMATI
Bagi pihak Lembaga Pengarah
(“Lembaga”) Poh Kong Holdings
Berhad (“PKHB” atau “Syarikat” atau
“Poh Kong”), saya dengan sukacitanya
membentangkan Laporan Tahunan
dan Penyata Kewangan Teraudit
Syarikat dan Anak-anak Syarikatnya
(“Kumpulan”) bagi tahun kewangan
berakhir 31 Julai 2022 (FYE 2022)

Tahun Di bawah Kajian

Pada 2022, ancaman COVID-19 semua pemegang kepentingan kami menyaksi harga emas mencapai purata
terus berleluasa dalam komuniti dan pada Januari tahun ini, kami telah US$2,000 (lebih kurang RM8,344)
merupakan peringatan yang sentiasa sebenarnya menambah baik prestasi setiap auns. Sukacita diperhatikan,
wujud bagi kami untuk memikirkan kami pada FYE 2022 berbelakangkan permintaan bagi produk emas juga
kesihatan dan kesejahteraan dalam permintaan kukuh bagi barang kemas meningkat, memberi kesan positif ke
persediaan strategi pemasaran emas serta produk pelaburan. Kami atas hasil PKHB dan kami menyaksikan
dan promosi kami. Dalam tahun di berada dalam kedudukan yang baik pemulihan dalam jualan serta ekonomi
bawah kajian Malaysia telah beralih untuk mencatat hasil yang lebih tinggi terus maju.
daripada fasa pandemik kepada berdasarkan aktiviti dalam pasaran
fasa endemik, dan PKHB secara komoditi. Mengambil kesempatan ke
berpatutan menyediakan beberapa atas permintaan semakin meningkat
strategi untuk menambah baik prestasi bagi barang kemas dan produk
keseluruhan dan meningkatkan daya emas yang seiring dengan pemulihan
saing kewangan kami. Sebagaimana ekonomi dan penambah baikan dalam
saya memberi jaminan kepada keadaaan COVID-19, PKHB berjaya
mencatat keuntungan. Tahun 2022 juga
 35

02 2022:

POH KONG HOLDINGS BERHAD | Annual Report 2022

Performance Review
PENYATA PENGERUSI
LAPORAN 2022 (Samb)

PRESTASI KEWANGAN
Keuntungan bersih Poh Kong Holdings bahawa kami mencipta pengalaman
Bhd bagi tahun kewangan berakhir pelanggan berpanjangan dan kami
FYE 2022 meningkat 151% kepada terus menepati setiap dan kesemua
RM92.19 juta daripada RM36.76 pengalaman runcit dengan memastikan
juta pada tahun sebelumnya, akibat setiap barang kemas menjadi perkara
daripada margin yang bertambah baik legasi dihargai.
berbelakangkan harga emas runcit yang
lebih tinggi. Perolehan setiap saham Sebagai sebuah Kumpulan kami terus
melonjak kepada 22.47 sen daripada mengawasi kesan ketidakpastian
8.96 sen. semasa operasi kami, mendokong
dan memenuhi obligasi kewangan
Hasil adalah lebih tinggi pada RM1.36 kami dan menilai prestasi kami.
bilion berbanding dengan RM903.10 Walau bagaimanapun, faktor-faktor
juta pada tahun lepas, meningkat luar adalah kebanyakannya di luar
51%, memandangkan permintaan jangkaan, Lembaga Pengarah yakin
bagi barang kemas emas kekal stabil bahawa Kumpulan menyediakan
di tengah-tengah pembukaan semula langkah-langkah yang mencukupi untuk
ekonomi dan harga runcit emas yang memastikan PKHB kekal kukuh dan
lebih tinggi. bertahan dari segi kewangan.

Hasil kumpulan adalah terutamanya Pada 16 November 2022, harga

diperolehi daripada segmen runcit. saham PKHB ditutup pada 76.5 sen,
Inilah sebabnya PKHB memastikan meletakkan nilai kumpulan pada
RM313.92 juta.

Penyata Kelestarian Dividen

Ini adalah tahun ke 4 laporan menyanjung alam sekitar. Di seluruh Pada 27 September, Lembaga Pengarah
kelestarian kami. PKHB akan cuba Kumpulan kami memajukan program telah mengisytiharkan dividen satu tier
meminimumkan kesan proses dan kami untuk kitar semula dan untuk interim sebanyak 1 sen setiap saham
produk kami punyai ke atas alam tujuan semula. Kami berusaha untuk biasa berhubung dengan FYE 2022.
sekitar, memaksimumkan penggunaan membenamkan minda kemapanan
bahan boleh dikitar semua atau diguna dalam kalangan kakitangan, pekerja, Selain itu, Lembaga Pengarah juga
semula dan akan cuba menjadi lestari vendor dan rakan perniagaan. Penyata mengesyorkan dividen satu tier akhir
dalam semua yang kami lakukan. Kelestarian Kumpulan dibentangkan sebanyak 1.30 sen setiap saham biasa
Syarikat bersedia sepenuhnya seiring dalam muka surat 54 hingga 61. berhubung dengan FYE 2022 bagi
dengan usaha negara untuk membina kelulusan pemegang-pemegang saham
masyarakat yang menilai dan pada Mesyuarat Agung Tahunan yang
akan datang.
36

02 2022: Performance Review

PENYATA PENGERUSI
LAPORAN 2022 (Samb)

Prospek Perniagaan
Disebalik harapan optimis, PKHB dalam normal baharu yang akan
berhasrat untuk berhati-hati. Walaupun membawa PKHB ke fasa pertumbuhan
terdapat lonjakan dalam pertumbuhan, dan pembangunan seterusnya. Data
haluan luaran dan ketidaktentuan dan bukti yang mencukupi menunjukkan
global menimbulkan cabaran dan bahawa ekonomi global semakin kukuh
menambah risiko kerugian perbadanan. dan ekonomi Malaysia berada di
Pertumbuhan global dijangka landasan menaik berikutan penarikan
berkurangan kepada sekitar 3 peratus sepenuhnya Perintah Kawalan
pada 2022. Kami mesti sedar tentang Pergerakan.
kesan persekitaran global yang tidak
dapat diramalkan yang termasuk Kami menjangkakan ekonomi Malaysia
limpahan daripada perang di Ukraine, berkembang 5.5 peratus pada 2022,
wabak baharu COVID-19 di China dan didorong terutamanya oleh pemulihan
sekatan pergerakan seterusnya, dan yang kukuh dalam penggunaan.
kebangkitan semula domestik daripada Untuk terus mengekalkan pemulihan,
COVID-19. Semua ini telah membawa kerajaan Malaysia sedang cuba
kepada kemudahan keterdedahan menangani kesan ekonomi akibat
dalam kalangan isi rumah dan COVID-19 dengan membina semula
perniagaan Malaysia yang terjejas. Ini penampan fiskal secara beransur-ansur
boleh menjejaskan prestasi kewangan melalui peningkatan kutipan hasil dan
kami sepanjang tahun. kecekapan perbelanjaan yang lebih
tinggi. Pada pemikiran saya ini akan
Untuk meningkatkan nilai dan keyakinan meningkatkan permintaan berkesan
pemegang-pemegang saham dalam keseluruhan dan memacu jualan semasa kami bergerak ke hadapan
PKHB, kami telah menjalankan PKHB. Untuk merealisasikan manfaat pada 2022 dan 2023. Kami akan
beberapa pusingan perbincangan penuh pemulihan, kita mesti belajar melakukannya dengan optimis dan
dalaman di peringkat pengurusan dan untuk mencapai keseimbangan antara berhati-hati.
bilik lembaga untuk menilai portfolio pengukuhan kewangan dan campur
perniagaan semasa kami dengan tujuan tangan pemasaran. Dengan ini saya Pada masa yang sama kami berhasrat
untuk mengembangkan pertumbuhan bermaksud penggunaan dana yang untuk mengukuhkan budaya organisasi
hasil dengan mencari peluang baharu secara kreatif dan bijak untuk mencapai kami dan meningkatkan kemahiran
yang akan meningkatkan lagi kesihatan impak optimum bagi produk dan kakitangan pengurusan kami serta
kewangan kami dan menjadi lebih baik. perkhidmatan Poh Kong. barisan hadapan kami. Semua ini akan
disokong oleh pendigitalan seterusnya
Pada tahun di bawah kajian, PKHB PKHB sentiasa komited kepada perkhidmatan dan penawaran produk
mengambil langkah yang disengajakan penambah baikan berterusan produk kami.
untuk maju ke hadapan secara strategik, dan perkhidmatan kami. Untuk
dengan memanfaatkan pertumbuhan mengekalkan dan mengukuhkan
ekonomi yang semakin meningkat di kedudukan mendahului kami, kami
peringkat global dan di Malaysia. strategik dalam fokus kami. Kami
mengkaji kawasan bagi pertumbuhan
Kumpulan Bank Dunia (Pengawas hasil dan pada masa yang sama
ekonomi Malaysia, Jun 2022) dan menilai langkah pemotongan kos.
Bank Negara Malaysia telah memberi Sebelum kami mencari untuk mencipta
kami alasan tersirat untuk meletakkan model perniagaan baharu, kami meneliti
pendekatan baharu kepada perniagaan cara kami boleh mengembangkan
bidang perniagaan sedia ada kami
secara organik. Kami akan melancarkan
 37

02 2022:

POH KONG HOLDINGS BERHAD | Annual Report 2022

Performance Review
PENYATA PENGERUSI
LAPORAN 2022 (Samb)

Pengiktirafan
Saya mempunyai harapan yang Lembaga saya. Saya bergantung pada
tinggi untuk tahun yang akan datang! kebijaksanaan dan nasihat anda dan
Jangkaan dan keyakinan dalam anda tidak pernah mengecewakan
syarikat kami adalah ketara. Oleh itu, saya. Kepada Pasukan Pengurusan
saya mengambil kesempatan ini untuk saya, saya terhutang budi kepada
menyampaikan ucapan terima kasih anda. Anda adalah tulang belakang
dan penghargaan yang tulus kepada yang memastikan Kumpulan ini terus
semua pemegang saham, pelanggan, maju. Kepada semua warga PKHB,
rakan kongsi strategik, pembiaya, sumbangan anda atas dasar hari ke hari
pembekal, Kerajaan dan pihak bukan tidak disedari. Anda dihargai
berkuasa kawal selia kami. Sokongan dan dianggap sebagai aset berharga
dan bantuan berterusan anda kepada kami. Izinkan saya mengucapkan terima
Kumpulan telah membantu kami melalui kasih dan tahniah kepada anda semua
beberapa masa yang sangat mencabar. yang telah membantu kemajuan dan
Terima kasih kepada rakan-rakan ahli keuntungan PKHB.

Dato’ Choon Yee Seiong

Pengerusi Eksekutif dan Pengarah Urusan Kumpulan
Tarikh : 22 November 2022
38

02 2022: Performance Review

主席报告
2022年度报告

受检讨的年度
在2022年，新冠肺炎(COVID-19)的威
胁在各社区持续萦绕，并时时刻刻在
提醒我们勿忘在规划营销和促销策略
时考量到健康和安好因素。在本年
度，马来西亚已从大流行过渡到地方
流行病阶段，本公司相应地制定了几
项战略以改善整体表现和并提高我们
的财务可行性。正如我曾经在今年
1月向所有利益相关者保证，由于金
饰珠宝和投资产品的需求强劲，我们
确实在2022财政年取得更佳表现。根
据商品市场的活动，我们在缔造更高
的营业额方面处于有利地位。通过充
分利用随着经济回弹和新冠肺炎疫情
改善带动珠宝和黄金产品的需求不断
增长，宝光得以报告创纪录的盈利。
在2022年，黄金价格涨至每安士平均
2,000美元(大约RM8,344)的水平。令
人欣喜的是，黄金产品的需求上扬为
致尊敬的股东， 本公司的营业额带来正面影响，而我
们也观察到销售额随着经济继续开放
而出现回弹。
我谨代表宝光控股有限公
司(“PKHB” 或 “本公
司” 或 “宝光”)董事会
(“董事会”)欣然提呈本
公司及各子公司(“本集
团”) 截至 2022 年 7 月
31 日之财政年(“2022 财
政年”)的年度报告和已审
计财务报告。
 39

02 2022: Performance Review

POH KONG HOLDINGS BERHAD | Annual Report 2022

主席报告
2022年度报告

财务表现
宝光控股有限公司在截至 2022
年 7 月 31 日之财政年(“2022
财政年”)创下RM9千2百19万的净
盈利，比前一年的RM3千6百76万
激增151%，这是因为黄金零售价
涨高带动利润增加。每股收益则
由8.96分攀升到22.47分。

营业额增至RM13亿6千万，去年为 本集团继续监控当下运营不确定
RM9亿零3百10万，增幅是51%， 性的影响，维护和履行我们的
这可归功于经济重新开放和黄金 财务义务并评估我们的表现。然
零售价涨高使到金饰珠宝需求保 而，在很大程度上，外在因素是
持稳定。 我们所无法控制的。除非出现不
可预见的情况，董事会相信本集
本集团的营业额主要是由零售部 团已采取足够的措施来确保宝光
门贡献。正因如此。我们必须确 保持财务上的稳健和具有弹性。
保本公司创造持久的顾客体验，
我们也继续通过确保每一件珠宝 截止 2022年11月16日， PKHB的
都是值得珍藏的资产以重视每一 股价为76.5分， 本集团的价值为
次零售接触。 RM3亿1千3百92万。

股息 永续性声明
在9月27日，董事会宣布在2022财 这是我们提呈永续性报告的第四
政年派发每一普通股1分的中期单 年。我们将致力在我们所做的一
层次股息。 切中务求减少本公司之作业和产
品对环境的影响，最大化地使用
此外，董事会也建议在2022财政 再循环或可重复使用的材料，并
年派发每一普通股1.30分的终期 将努力实现永续性发展。本公司
单层次股息，并须在来临的股东 全面参与国家希望打造一个重视
年度大会上获得股东通过。 和保护环境社会的努力。在本集
团范围内，我们推进了我们的再
循环和再利用计划。我们力求在
雇员，供应商和商业伙伴之间融
入永续性发展的思维。本集团的
永续性声明已列于第54至61页。
40

02 2022: Performance Review

主席报告
2022年度报告
业务展望
尽管展望乐观，本公司依然旨在 率以逐渐重建财政缓冲，这是在
谨慎行事。虽然取得大幅度成长 于应付新冠肺炎的经济影响。我
率，外在的不利因素和全球不确 认为这将增加整体的实际需求和
定性构成了挑战，并增添本公司 推动宝光的销售额。为了实现经
的下行风险。预料2022年的全球 济复苏的全部优势，我们必须学
成长率将减速至3巴仙左右。我们 会在财务整合和营销介入之间取
必须确认不可预测之全球环境的 得平衡。在此，我的意思是创意
影响，这包括乌克兰战争的溢出 和精明地运用手头上的资金来实
效应，中国再次爆发新冠肺炎和 现对宝光之产品和服务的最佳影
随后的封锁，以及新冠肺炎在国 响。
内死灰复燃。所有这一切已导致
受影响的马来西亚家庭和企业更 一直以来，宝光致力于不断改进
经不起打击。这可能会影响我们 我们的产品和服务。为了保持和
在本年度的财务表现。 加强本公司的领先地位，我们将
重点放在策略上。我们回顾了营
为了加强股东价值和对本公司的 业额增长领域，同时评估了成本
信心，我们在管理层和董事会层 削减措施。甚至在我们探讨创建
面进行了多轮的内部讨论，以评 新的商业模式之前，我们仔细研
估我们目前的业务组合，目的在 究了如何有机地扩展我们既有的
于通过寻觅新的机会来促进营业 业务领域。随着我们迈入2022年
额增长，这将进一步改善我们的 和2023年之际，我们将落实这一
财务状况和安好。 切。当然，我们会乐观谨慎地执
行。
在本年度，宝光采取了慎重步骤
以具有策略地向前迈进，并善用 与此同时，我们的目标是加强本
全球和马来西亚的经济增长势 集团的组织文化和提升本公司管
头。 理人员和一线员工的技能。而所
有这一切都得通过进一步将本公
世界银行集团(马来西亚经济监测 司的服务和产品加以数码化作为
报告，2022 年 6 月)和马来西亚 支援。
中央银行已给予本公司在新常态
下落实新营业模式的理由，这将
带领宝光进入下一阶段的增长和
发展。各种数据和充分的证据显
示全球经济正在迅速走强，马来
西亚经济也在行动管制令全面退
场后处于上升轨道。

我们预计马来西亚可在2022年取
得5.5%的经济成长，主要的推动
力来自强劲的消费回弹。为了进
一步维持复苏，马来西亚政府正
尝试通过增加税收和提高支出效
 41

POH KONG HOLDINGS BERHAD | Annual Report 2022

鸣谢
本人对来临的一年寄予厚望！本 日复一日的贡献是有目共睹的。
公司内部的期待和乐观情绪也是 大家都被器重和视为我们的宝贵
显而易见的。因此，我借此机会 资产。我谨此感谢并祝贺每一位
向本公司所有股东，顾客，策略 为宝光的进步和盈利出一份力的
伙伴，融资机构，供应商，政府 人。
和各监管当局致以衷心的感谢和
感激。你们对本集团的持续支持
和协助让我们得以度过一些极具
挑战性的时刻。我也衷心感谢各
位董事，你们的智慧和意见是我
的重要依靠，而你们从来不负所
望。对于我们的管理层团队，我
更是欠诸位一声谢谢，你们是
拿督锺义翔
确保本集团稳步迈进的中流砥 执行主席兼集团董事经理
柱。对于宝光的全体员工，你们 日期 : 2022年11月22日