Representative- Strategic Partnerships

About the company

Starting in 2019, Ikarus 3D is the brainchild of an engineering student who turned his dream

into a reality. Working out of a coffee shop in Patiala, Punjab, the company came about as

one of the most trusted names in AR, VR, MR and WebAR service industry. Being a

completely bootstrapped business till date, Ikarus 3D has achieved unbelievable numbers in

production ( 350,046 models delivered so far, 4700% growth in the number of models made

each month), growth in team size (850%), clientele (in more than 17 countries, US, Europe

and Australian markets), and has made a strong footing for itself globally. As far as revenue

is concerned, Ikarus 3D, like the majority of success metrics, has shown unbelievable

growth by more than tripling its revenue in the last quarter of 2020-21 and maintaining a

consistent quarter on quarter growth at 75% since July 2020, with a negligible churn rate.

Ikarus 3D creates 3D models that are ready to be configured at any client platform and its

services include, making AR and VR ready 3D models, Virtual Try-on (VTO) ready 3D
models, 3D scan clean ups, and creating customised 3D avatars for metaverses.Their only

philosophy is growth. Be it clients or colleagues, the value they derive from Ikarus 3D should

always grow dramatically, just by virtue of being associated, and their mantra for achieving

this is ‘push beyond limits’.

Services

AR and VR ready 3D models: Ikarus 3D is a leading provider of high-quality 3D modelling

services introducing the best-in-class and innovative 3D solutions for a business seamlessly.

Virtual is the new normal, and adding the immersive three dimensions to the products will

only take a business to the impeccable next level. AR and VR 3D modelling services enable

showcasing of products and services in the best possible way with all their dimensions and

help attract more customers and increase customer satisfaction. 3D models make the user

experience stand out by making it bright, lively, and distinct. And it’s not just about the

appearance; 3D graphics make the experience more immersive and interactive.

Today, it’s more important than ever to be able to create and deliver an engaging experience
 to the customers. 3D tech allows one to select the elements that will enhance the

functionality, appearance, and accessibility of a product, resulting in a greater conversion

rate. That’s why a large number of businesses are utilising AR and VR technology to bring

their products and services to life. 3D modelling can help create

self-pitching product interactions, which can be experienced through a variety of platforms.

With the realities like the Metaverse coming about, it has become highly significant for every

business to create virtual experiences through AR and VR-ready 3D models.

VTO ready 3D assets: The Virtual Try-On (VTO) technology has assumed fourfold

significance since it resembles reality in the closest way possible. The striking visual effect is

created by collecting and employing real-time data. Virtual Reality (VR) and Augmented

Reality (AR) have enormous potential, and practically every industry is attempting to

implement them. Virtual Try-On is a technology that allows customers to virtually try on things
ranging from shoes, watches, jewellery, make-up, and furniture, to home design. It lets one

test the product virtually rather than doing it physically. Ikarus 3D develops several types of

VTO-ready 3D models for various product categories, including furniture and accessories

such as glasses, bags, shoes, and automobiles. The Virtual Try-On associated with 3D

models enriches the purchasing experience and meets the growing demand for online

shopping by providing an experience similar to a non-virtual or physical experience during

the purchase.

Metaverse ready 3D avatars: As the metaverse is becoming a reality, ‘living in our

imagination’ will not stay just a synonym to day-dreaming. One can be a sword-wielding

100% (Auto)ninja chameleon, a pop icon black panther, or just be themselves; imagination

is no barrier. High definition avatars bring one close to the future of ‘reality’. Not only

metaverse, but soon application based augmented reality and virtual reality will touch our

lives, with assistance, companionship, education, healthcare, work, and so much more. And
the first step in preparing for this paradigm shift is to get one’s own 3D avatar.

3D scan clean-ups: 3D scanning is a non-contact, non-destructive method that uses a

stream of laser light to capture the geometry of objects digitally. By studying the surface of

an object, the 3D scanner generates data and captures the exact shape of the physical

object. It is great for measuring and observing surfaces and complex geometries requiring a

clear definition of massive data volumes. Although, parts of a subject are removed from the

camera/scanner’s view and not captured after the 3D capture process. Hence, it is

essential to clean the scans before they are ready for the configurators or printers. Ikarus

3D assistwith 3D scan clean-ups to bring accuracy to the work, with its extensive

experience and proprietary methods.

Since emerging as a key solution to multiple commerce challenges, mainstream adoption of

3D is on the rise. 3D is empowering brands and shoppers by bridging the gap between the
physical and the digital. It is offering an interactive, engaging and personal experience to

customers, creating a strong sense of loyalty between them and the brands. This is the

right time to capture the building sentiment towards AR/VR and the metaverse and be

thought leaders - just like what Google did with Search, and Apple did with mobile devices.

The Market

Ikarus 3D’s majority clients are from European, US and Australian markets. Other than the

similar factors like COVID-19, which have made a significant impact on these markets,

advancements like extremely fast adoption of metaverses, which is projected to grow up to

$108.3 Billion by 2024, has also given a huge push to the AR, VR, and 3D industry.

Metaverses have opened enormous avenues when it comes to new ways of collaborating

online and buying digital stores of values, giving 3D an unlimited field to play. The drastic

improvements in technology to the increasing number of use cases outside of entertainment,

the AR/VR market is destined to grow further.

Augmented reality- Augmented reality (AR) overlays digital content and information onto

the physical world, as if they're actually there with you, in your own space.

The most well-known example of AR is the Pokémon GO game that overlays digital

creatures onto the real world or Snapchat filters that put digital objects such as hats or

glasses onto your head. This market is estimated to grow to $50 billion by 2024.

Virtual Reality, also known as VR, completely immerses the user in a virtual world. For

these experiences, users will need to use a VR headset to get the full 360-degree view of

the virtual experience. This is a popular technology for the gaming and entertainment

industry and is slowly making its way into various other sectors, such as medical,
construction, and more. By 2024, the estimated market size for VR will be $44.7 billion.

Metaverse - Metaverses are infiltrating the internet, and many businesses, such as

Microsoft, Apple, Nike and Coca-Cola, are adopting this latest technology. Bloomberg

analysts predict the metaverse market will be worth nearly $800 billion by 2024.

The metaverse combines the experience of virtual purchasing with the variety of options

provided by e-commerce. People can use avatars to create a second identity. Many

Zoomers witness their avatar as the purest form of self-expression, while fashion players

see an opportunity to assist them in shaping these identities, thereby strengthening brand

loyalty. Customers can virtually browse designer handbags using 3D technology. Virtually,

consumers can try on watches, and AI ensures that they fit snugly on their wrists.

NFT- The metaverse, an internet-based alternate reality, is unfolding into its own world,

complete with property, art, and communities. Non-fungible token (NFT) used in metaverse

will progress from novelty to utility. Property developers are increasingly investing in the

development of NFT and blockchain technologies to increase the trust of ownership, and

negotiate these new aspects in order to increase brand recognition among younger

consumers.

Top Players in the Market Are:

● Meta Platforms Inc.

● Unity Software Inc.

● Epic Games Inc.

North America dominates the augmented and virtual reality market due to the demand from

gaming, entertainment & media, aerospace & defence, retail, and manufacturing industries.

In addition, North America is a home to major players such as Google, Facebook, and
others, which offer advanced solutions. Moreover, enterprises in this region have invested in

AR & VR along with simulation, for training and other internal processes scenarios.

Moreover, the European market is projected to observe significant growth in the coming

years. This can be mostly due to the rising number of audiences on social media platforms

and in the gaming industry. Also, the rising online gaming industry in key European

countries, such as France, Italy, U.K., and Germany, drives the regional market.

Consumers

Over a third of AR users consider marketing and advertising applications of the technology

to be the most promising. Consumers want to be convinced and wowed. VR and AR provide

the perfect opportunity to do that, especially when most people already carry a device that

can enable this. AR for eCommerce also puts more power in the hands of consumers. Right

from their own smartphone, online shoppers can virtually try out tens of thousands of

product varieties. Then they can see if the products fit into their space — even in their own

living room.
Ikarus 3D deals with 3D configurators. Configuration refers to the process enabling any

platform to showcase a 3D model. They need model viewers/customisers to be integrated

with the final clients’ platform.

3D model + 3D configuration = 3D experience on an online platform Configurator further

deals with brands like Adidas, IKEA who need to turn their products 3D. They collect all the

specifications about thousands of products and pass on to Ikarus 3D, which then is utilised

to make 3D models with certain polybudgets, variations, categorised according to the time

and artists it’s going to take to make a particular product. Hence, pricing is decided and

projects are delivered.

Some of the mainstream uses are:

Improved Supply Chain Management (SCM)

Anything from remote collaboration with suppliers and colleagues in other warehouses to

safety warnings and inventory counts could be achieved with immersive tech, reducing SCM

frictions and improving the processes down the supply chain.

Virtual Shopping and Dressing Rooms (Retail)

It’s one of the main reasons why brick-and-mortar is still a thing. People want to try on items,

see how they fit their wardrobe, their environment, and personal parameters. This logic can

be applied to a myriad of retail goods. Selling backpacks? Your customers might want to see

how they look on them.

VR/AR in Healthcare

Healthcare professionals can cure a variety of visual disorders by building VR/AR exercises
 for eyes. In this case, instead of performing an imagined sequence of actions, patients go

through an immersive experience designed to directly help their condition.

The Challenge

Ikarus 3D is a 3D modeling company currently focused on scaling up its operations by

tapping into opportunities provided by a number of industries. Research has shown that there

are a few major sectors that demand services like 3D product visualizations and AR/VR

ready 3D models. The Business Development team is keeping watch of a strategy to stay

ahead of the curve.

Please prepare a presentation keeping the points highlighted in mind:

Presently, our team has its sights set on several pivotal industries. With established

enterprises increasingly launching online platforms and fledgling businesses adopting a

direct-to-consumer framework that thrives on online engagement, sectors like real estate and

tourism could have good leads, which are utilizing virtual experiences to engage customers

and showcase properties and destinations. The team has noticed that these days, the

growing consciousness of staying healthy despite having little to no time has made people

turn towards the fitness sector with rapid intensity. Some big industries have also witnessed a

major boost after the pandemic and are still continuing to grow using immersive AR/VR tech

like EdTech and gaming. Sectors like furniture and eyewear are demonstrating promising

potential. This evolving landscape prompts us to consider other industries that might similarly

flourish with the integration of 3D AR and VR technologies.

In your presentation, please ensure you cover the below-mentioned questions*

Develop a compelling value proposition tailored to one of the chosen brands. How would our

service address their specific pain points and challenges?

1. Anticipate common objections you might encounter while pitching to a big

brand. Provide strategies to overcome these objections and persuade the

client.

2. Outline a creative outreach strategy to get in touch with the decision-makers

at one of the identified brands. How would you stand out from the

competitors and capture their attention?

Note: Offering work samples has proven to be one great way for Ikarus 3D’s Business

Development team to get clients onboard. You may use this point while presenting your

solution.

*Please make the presentation visually appealing*