AMA-vision Statement Worksheet

Vision Statement Worksheet
Purpose
The key components of 'strategic planning' include an understanding of the firm's vision,
mission, values and strategies.
A vision statement outlines what the organization wants to be, or how it wants the world in
which it operates to be (an "idealised" view of the world). Having a solid vision statement is
important because:
 It is a long-term view and concentrates on the future.
 It can be emotive and is a source of inspiration.
Many people mistake the vision statement for the mission statement, and sometimes one is
simply used as a longer-term version of the other. However, they are meant to be quite
different, with the vision being a descriptive picture of future state, and the mission being an
action statement for bringing about what is envisioned.
- Wikipedia
Vision Statement Examples
 Amazon.com - Our vision is to be earth's most customer centric company; to build a

place where people can come to find and discover anything they might want to buy
online.
 Toyota - Toyota will lead the way to the future of mobility, enriching lives around the
world with the safest and most responsible ways of moving people. Through our
commitment to quality, constant innovation and respect for the planet, we aim to exceed
expectations and be rewarded with a smile. We will meet challenging goals by
engaging the talent and passion of people, who believe there is always a better way.
 The Coke-Cola Company - Our vision serves as the framework for our Roadmap and
guides every aspect of our business by describing what we need to accomplish in order
to continue achieving sustainable, quality growth.
- People: Be a great place to work where people are inspired to be the best they
can be.
- Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate
and satisfy people's desires and needs.
- Partners: Nurture a winning network of customers and suppliers, together we

create mutual, enduring value.
- Planet: Be a responsible citizen that makes a difference by helping build and

support sustainable communities.
- Profit: Maximize long-term return to shareowners while being mindful of our
overall responsibilities.
- Productivity: Be a highly effective, lean and fast-moving organization.
 Microsoft - To be led by a globally diverse workforce that consistently delivers

outstanding business results, understands the various cultural demands of a global
marketplace, is passionate about technology and the promise it holds to tap human
potential, and thrives in a corporate culture where inclusive behaviors are valued
(Global Diversity and Inclusion Vision Statement).
 Sony - To create exciting new digital entertainment experiences for consumers by

bringing together cutting-edge products with latest generation content and services.
 PepsiCo - Our vision is put into action through programs and a focus on environmental
stewardship, activities to benefit society, and a commitment to build shareholder value
by making PepsiCo a truly sustainable company.
About Us
First, examine your mission statement and start to create a mental picture of where your
business is going to be in 3-5 years. Next, answer the following questions in the chart provided
by imagining your company in 3-5 years from now.
Question 3 Years 5 Years
Why do we exist?
What will we be known for?
Who is our “customer?”
What are our financial goals?
What services will we

provide to our “customers”?
What is the culture of our

organization?
Why will individuals want to

become a member of our
organization?
Craft your Vision Statement

Based on your answers to the questions above, begin to craft your vision statement.
Use the following formula to shape your vision statement:
Five years from now, (my company name) will ___________________ by

________________________.
Using this formula to write a vision statement will force you to choose what you consider to be
the most important accomplishment of your business and give you a time frame to accomplish
it.
To be effective, a vision statement requires strong support. The current policies, procedures
and culture may need to be updated and changed in order to achieve the new vision. The
vision must, in essence, become assimilated into every aspect of the organization's culture.
Leaders have the responsibility of communicating the vision regularly, creating narratives that
illustrate the vision, and making decisions that will support the short and long-term objectives
of the vision.

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Vision Statement Worksheet

 It is a long-term view and concentrates on the future.

 It can be emotive and is a source of inspiration.

 Amazon.com - Our vision is to be earth's most customer centric company; to build a

- Partners: Nurture a winning network of customers and suppliers, together we

- Planet: Be a responsible citizen that makes a difference by helping build and

- Productivity: Be a highly effective, lean and fast-moving organization.

 Microsoft - To be led by a globally diverse workforce that consistently delivers

 Sony - To create exciting new digital entertainment experiences for consumers by

What will we be known for?

Who is our “customer?”

What are our financial goals?

What services will we

What is the culture of our

Why will individuals want to

Craft your Vision Statement

Use the following formula to shape your vision statement:

Five years from now, (my company name) will ___________________ by

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