G.S.

Mandal’s

Marathwada Institute of Technology Polytechnic, Aurangabad

Department of Artificial Intelligence and Machine Learning
Engineering
Third Year(Sixth Semester)
Micro Project Record Book
2023-24

Name of Student: Saurabh Taware patil

Roll No: 42 Seat No : Enrollment No: 2100660244

Student Contact: 8180824463 Name of Group Leader: Saurabh Taware

Project Title: Buisness Plan of a Marketing Agency

Project Guide: Prof.Mohammad Shakeb

Group Leader Saurabh
Taware

Team Members:
Signature

1.

2.
 CERTIFICATE

This is to certify that Mr. / Ms. Saurabh taware Roll No. 47 of

Sixth Semester of Diploma in Artificial Intelligence and Machine Learning
has completed the Micro Project satisfactorily in EDE for the Academic Year
2023 to 2024 as per prescribed in the curriculum.

Place : Chhatrapati Sambhaji Nagar Enrollment No. 2100660244

Date : Exam Seat No.

Subject Teacher Head of the Department Principal

Seal of
the
institute
 Department of Artificial Intelligence and Machine Learning.
Third Year Micro Project On: business plan of a marketing
agency

Course: EDE

Micro Project Marks Statement:

Sr. No. Performance in Group Activity (Out Performance in

of 6) Oral/Presentation
(Out of 4)
1.

Project Leader Prof.

Mohammad Shakeb
 Annexure A
TITLE OF MICRO-PROJECT:Choose an Advertisement and analyse its good and bad points
1.0 Aims/Benefits of the Micro-Project (Min. 30 to 50 words)

The aim of this project is to select an advertisement and conduct a comprehensive analysis, evaluating both its
positive and negative aspects. By scrutinizing various elements such as messaging, visuals, target audience, and
overall effectiveness, this endeavor seeks to provide valuable insights into the strengths and weaknesses of the
advertisement. Through this analysis, we aim to gain a deeper understanding of the strategies employed by
advertisers and their impact on consumer perception and behavior.

2.0 Proposed Methodology (Procedure in brief that will be followed to do the micro project)-

The proposed methodology for analyzing advertisements involves a systematic approach that encompasses several key
steps. Firstly, the selection of an advertisement that is representative of the target market or industry is essential. This
advertisement should be chosen based on its relevance, popularity, and potential impact. Once the advertisement is selected,
a comprehensive analysis is conducted to identify both its strengths and weaknesses. This analysis typically involves
several components:
Content Analysis: The content of the advertisement is carefully examined to assess its messaging, imagery, tone, and
overall effectiveness in conveying the intended message to the target audience.
Audience Analysis: The target audience for the advertisement is identified and analyzed to determine whether the
advertisement effectively resonates with their interests, needs, and preferences. This involves demographic profiling,
psychographic analysis, and consideration of cultural factors.
Brand Analysis: The advertisement's alignment with the brand identity, values, and positioning is evaluated to ensure
consistency and authenticity. This includes assessing whether the advertisement reinforces brand recognition and loyalty.
Visual and Creative Analysis: The visual elements of the advertisement, including design, color scheme, typography, and
layout, are scrutinized to determine their impact on viewer engagement and perception.
Message Effectiveness: The clarity, relevance, and persuasiveness of the advertisement's message are assessed to gauge its
ability to capture attention, generate interest, and drive desired actions.
Competitor Benchmarking: The advertisement is compared against competing advertisements within the same industry or
product category to identify competitive advantages or areas for improvement.
Ethical and Legal Considerations: Any ethical or legal implications associated with the advertisement, such as truthfulness,
accuracy, and compliance with advertising regulations, are carefully examined.

3.0 Action Plan

Sr. Details of activity Planned Planned Names of responsible student

no start date finished date
1. Selecting the topic 1-3-24 2-4-23 saurabh

2. Gathering the information 2-3-24 2-4-23 saurabh

3. Creating the project 4-3-24 5-4-23 saurabh

4. Creating a report 16-4-23 16-4-23 saurabh

4.0 Resources required:
S. N. Name of resource/Material Specifications Qty Material
1. laptop any
2. browser any
3. internet -

Name of Team Members with Roll No’s:

Saurabh Taware (42)

(To be evaluated by the concerned teacher)

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 Annexure B
TITLE OF PROJECT

 Rationale (Importance of the project written in 30 to 40 words)

The Micro Project: Cost Sheet for Premium Bicycle is important because it analyzes the costs and benefits of producing a
premium bicycle, contributing to the promotion of sustainable and cost-effective transportation options, and supporting a
healthier and more eco-friendly society.

 Aim/Benefits of the Micro Project:

The Micro Project: Cost Sheet for Premium Bicycle aims to analyze the costs and benefits associated with the
production of a premium bicycle. The benefits of this project are numerous and far-reaching. By promoting cycling
as a mode of transportation, individuals can improve their overall health and well-being through increased physical
activity. This, in turn, can lead to a reduction in healthcare costs and an overall improvement in the quality of life for
individuals.

 Literature Review: -

A literature review of the Micro Project: Cost Sheet for Premium Bicycle would involve examining existing research and studies related
to the production and use of bicycles, as well as the benefits and challenges associated with promoting cycling as a mode of
transportation.Research has shown that promoting cycling as a mode of transportation can lead to significant health benefits, including
increased physical activity, improved cardiovascular health, and reduced healthcare costs. In addition, promoting cycling can lead to a
reduction in air pollution, contributing to a healthier environment.

Studies have also shown that promoting cycling can lead to travel-time savings, particularly in congested urban areas. Cycling can be a
faster mode of transportation for short distances, making it an attractive alternative to cars and other motorized vehicles.Furthermore,
promoting cycling can lead to significant energy savings and CO2 emission reduction, contributing to a more sustainable future. The
production of bicycles can be significantly less expensive than that of cars or motorcycles, making it an affordable and eco-friendly
transportation option.

 Actual Methodology (Write step wise work done, data collected & its analysis (if any) the contribution of individual
member also be noted.)

The Micro Project: Cost Sheet for Premium Bicycle was conducted using a systematic methodology to analyze the costs and benefits
associated with the production of premium bicycles. The project was defined, including the aim, benefits, and scope of the project, and a
literature review was conducted to identify existing research and studies related to the production and use of premium bicycles, as well
as the benefits and challenges associated with promoting cycling as a mode of transportation. Data was collected from a range of
sources, including manufacturers, industry reports, and academic research, to provide a comprehensive understanding of the costs
associated with the production of premium bicycles, as well as the benefits of promoting cycling as a mode of transportation.

The data was analyzed to identify trends and patterns, including the costs and benefits associated with the production of premium
bicycles.

The project report was prepared, including a description of the methodology, results, and conclusions. The report also included
recommendations for promoting sustainable transportation options, supporting sustainability initiatives, and informing policy
development.

The project was conducted by a team of individuals, each contributing their unique skills and expertise to the project. Individual
members were responsible for different aspects of the project, including data collection, data analysis, and report writing. The
contributions of individual members were recognized and acknowledged, highlighting the collaborative nature of the project and the
importance of teamwork in achieving the project goals.

In conclusion, the Micro Project: Cost Sheet for Premium Bicycle was conducted using a systematic methodology, with data collected
from a range of sources and analyzed to identify trends and patterns. The project report included recommendations for promoting
sustainable transportation options, supporting sustainability initiatives, and informing policy development, and the contributions of
individual members were recognized and acknowledged, highlighting the collaborative nature of the project and the importance of
teamwork in achieving the project goals.

5.0 Actual Resources Used

Sr.
Name of Resource/Material Specifications Quantity Remarks
No.

1. laptop any

2. browser any

3. internet -

6.0 Application of this Micro-Project-

The Micro Project: Cost Sheet for Premium Bicycle has several practical applications that can support sustainable transportation
options, promote sustainability initiatives, inform policy development, and contribute to the promotion of a healthier and more eco-
friendly society.Firstly, the cost sheet can be used as a tool for business planning, helping manufacturers to make informed decisions
about the production of premium bicycles. By analyzing the costs and benefits associated with the production of premium bicycles,
manufacturers can identify opportunities for cost savings and efficiency improvements, while also promoting sustainable and eco-
friendly production methods.Secondly, the cost sheet can be used to inform policy development related to the promotion of sustainable
transportation options. By providing decision-makers with information about the costs and benefits of producing premium bicycles,
policymakers can develop policies that support the promotion of sustainable transportation options, such as subsidies for the production
and purchase of premium bicycles, or investments in safe and accessible cycling infrastructure.
Fourthly, the cost sheet can be used to support sustainability initiatives, highlighting the potential for energy savings and CO2 emission
reduction associated with the production and use of premium bicycles. By promoting the use of premium bicycles, policymakers and
manufacturers can contribute to sustainability initiatives, promoting energy savings and CO2 emission reduction, while also promoting
sustainable transportation options.
Finally, the cost sheet can be used to educate the public about the benefits of cycling as a mode of transportation, promoting awareness
of the potential health, environmental, and economic benefits associated with the production and use of premium bicycles. By
promoting awareness of the benefits of cycling, policymakers and manufacturers can contribute to the promotion of a healthier and
more eco-friendly society, supporting sustainable transportation options and promoting sustainability initiatives In conclusion, the
Micro Project: Cost Sheet for Premium Bicycle has a wide range of practical applications, supporting sustainable transportation options,
promoting sustainability initiatives, informing policy development, and contributing to the promotion of a healthier and more eco-
friendly society. By analyzing the costs and benefits associated with the production of premium bicycles, policymakers, manufacturers,
and the public can make informed decisions about the promotion and use of sustainable transportation options, promoting sustainability
initiatives and contributing to the promotion of a healthier and more eco-friendly society.

(To be evaluated by the concerned teacher)

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