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PRINCIPLE OF EVENT MANAGEMENT (EVM 402)

ASSIGNMENT 1: EVENT PLANNIG REPORT

PREPARED BY:
ERYNNA HILDA BINTI AZLAN (2023836452)
NURUL FATIN AMIRA BINTI HISHAM (2023660172)

BA2633E

SUBMITTED TO:
MADAM NURAKMAL BINTI RAMLI

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PART 1: EVENT BRIEF

1. Event objectives
- Colour Run encourages participants to engage in physical activity. Through
their involvement in this colour run, participants can partake in physical
activity in a non-conventional and pleasurable manner. The vibrant powder
that is sprayed upon runners at various points along the route gives a sense of
exhilaration and drive to continue pushing forward.
- Colour Run gives children the opportunity to socialise and engage with their
peers. Running with friends and classmates fosters a sense of community and
teamwork. This shared experience can serve to establish connections and
foster a feeling of community among the students.
2. Target Audience
- UiTM Puncak Alam students are an ideal audience for the Colour Run Event
held at their campus due to a variety of reasons. Firstly, UiTM Puncak Alam
students are youthful and energetic, thus they are more likely to participate in
physical activities and events like the Colour Run. They are also willing to try
new things and move beyond of their comfort zones, which is required to
properly enjoy and embrace the vivid and exhilarating experience of a Colour
Run. The students at UiTM Puncak Alam are always looking for ways to relax
and take a break from their academic obligations. For students, the Colour Run
is a fun and different way to relax, have fun, and take a break from their busy
routines. The colourful shades, upbeat music, and lively mood of the event
make it a great place for students to unwind, have fun, and remember the
experience.
3. Logistics
a) Venue selection
- In UiTM Puncak Alam.
b) Transportation
- Do not need transportation because participants are free to move on their own.
c) Accommodation
- Do not need accommodation as the event is only held for half a day.

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d) Equipment
- Coloured powder as the event is a “Colour Run”.
- Water guns or spray bottles to disperse the powder onto participants.
- Bibs or race numbers for participants. Race numbers help organizers keep
track of participants and ensure that everyone is accounted during the event.
- Safety equipment such as first aid kids for any injuries.
- White t-shirt for participants

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PART 2: EVENT PLANNING TOOLS

1. Budget Construction
Target participants: 150 students
Crews: 25 crews

BUDGETING FOR PARTICIPANTS AND EVENT

Income sources: RM35 x 150 students = RM5250 (registration fee)

Sponsorship target: RM1000

Venue rental RM750


Breakfast RM2.50 x 150 students = RM375
Lunch RM6 x 150 students = RM900
Mineral water (250ml , 24 pieces in one RM245 (25 packs, 600 bottles)
shrink wrap)
Medals for winners RM5 x top 20 winners = RM100
Other expenses: Marketing, equipment RM2200
TOTAL =RM4570.00

BUDGETING FOR CREWS

Breakfast RM2.50 x 25 crews = RM62.50


Lunch RM6 x 25 crews = RM150
TOTAL =RM212.50
FINAL BUDEGTING RM4570 + 212.50
=RM4782.50

- In order to arrive at the budget, the real number of crews and participants is
taken into consideration. We serve bread for breakfast, and chicken rice for
lunch. We provide additional mineral water to participants because we will
have two water stations set up for those who become dehydrated or exhausted
during the run.

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