zID Full Name My Notes

Case Study Reading and Writing Guide

Starbucks: Failure in the Australian Market

Source: Business Studies Questions & Answers 2022, Starbucks (Failure in Australian Market),
Business Studies Questions & Answers website, accessed 12 December 2023,
<http://www.businessstudiesqa.com/2017/12/starbucks-failure-in-australian-market.html>.

How to use this guide

 This guide will assist you in critically reading your selected case study to prepare you for writing
your short-answer responses to Assessment 3 Part 1: Case Study.
 Complete the tasks individually during tutorials.
 Make notes to help you remember key information, and to participate in discussion with your
case study ‘critical reading group’.
 Use this guide for Tutorials 2, 3, 4 and 5.
 Save this document in your assessment folder, as evidence of your work.
 If you are absent from a tutorial, you can use the tasks to guide you to catch up on missed
content.

1
zID Full Name My Notes

Tutorial 2: Understanding Case Studies

Task 1: Discussion point

Why: To prepare for reading by sharing ideas, activating prior knowledge and engaging with the text.

Discuss the following points with your group. Do not worry if you do not know the information – you
can guess or skip the question.

 What is your experience with cafes? Share your ideas about café culture and your favourite
beverage.
 What do you know about coffee? Compare and contrast coffee culture in your countries to
Australia.
 What do you know about Starbucks? Are there any similarities or differences in the
popularity of Starbucks in your country and Australia.

Task 2: Understanding the structure of this case study

Complete the table below and include the purpose of each section. Examples are provided.

Section Paragraphs Purpose

background info on market failure

Introduction 1-3
contextualise topic of case study

describes co., key data

Starbucks Corp 4-7
info on products & services

Company History

Expansion

Coffee Quality

Marketing Strategy

Vision Statement

2
zID Full Name My Notes

Aust Dislike of
Starbucks

Probs w/Int.
Expansion

Reasons for Failure

Solutions &
Recommendations

Conclusion

Task 3: Question 1 - Describe

Why: Having questions in mind while reading provides focus and improves memory.

1. Start by looking at question 1 to this assessment:

Question 1: Description
What is the setting? This relates to simple description. (120 words)
 Describe the company / person / people at the centre of this case study. Provide
information about the setting and situation.

Note the task words, content words and any limiting words to help you understand what you are
required to do. See here for more details.

………………………………………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………………………………

2. Read the relevant sections quietly and make notes. You should make notes of main ideas
only, paraphrasing in your own words. Data and key terms can be included as they are.

See some examples below:

Element Notes

Company Name  Starbucks / Starbucks Corporation

3
zID Full Name My Notes

 Seattle 1971
Founding Details  Jerry Baldwin, Zev Siegel & Gordon Bowker
 Howard Schultz – joined as director: retail ops & marketing

Vision Statement

Brief History

Locations

Number of Stores

Products &
Services

No. of Employees

Customer or
Target Market

Company
Organisational
Structure

Financial Info

Expansion

Issue

* Note that if the text does not provide details to some of the elements in the table above, you can
conduct additional research, noting your information sources.

4
zID Full Name My Notes

Task 4: Recall

Why: To make sense of what you have read, it’s important to put away the text and notes and discuss
what you remember.

Discuss your notes in your groups.

Task 5: Analyse a sample paragraph response

Why: To analyse key features in a sample response which can guide with structure and language
features in your writing.

Case Study Question 1: Description

This question is about the setting, the situation or the circumstances surrounding the focus of the
case study. This may be a company, a person, or an event. This question requires you to simply
describe without the need for any analysis or opinion from the writer. It demonstrates your ability to
critically read, paraphrase and summarise ideas from the case study in your own words.

Refer to Moodle for sample paragraph response to question 1, and an analysis of the structural and
language features.

My notes:

5
zID Full Name My Notes

Task 6: Write your draft response

Question 1: Description
What is the setting? This relates to simple description. (120 words)
 Describe the company / person / people at the centre of this case study. Provide information
about the setting and situation.

My draft:

* Note that you need to submit your draft writing to Moodle at the end of this tutorial.

6
zID Full Name My Notes

Tutorial 3: Analysing Problems

Task 1: Discussion point

Why: To prepare for reading by sharing ideas, activating prior knowledge and engaging with the text.

Discuss the following points with your group. Do not worry if you do not know the information – you
can guess or skip the question.

 What do you know about the issue or issues identified in this case study?
 What setting does this problem exist within, i.e. situation - where? stakeholders – who?
 What do you know about why the problem exists, and who might be impacted by it, i.e.
causes, effects, stakeholders?

Task 2: Question 2 - Analyse

Why: Having questions in mind while reading provides focus and improves memory.

1. Start by looking at question 2 to this assessment:

Question 2: Analysis
What is the issue? This involves an analysis, or summary. (150 words)
 Analyse the problem or issue at the centre of this case study. Summarise the
contributing factors and resulting effects.

Note the task words, content words and any limiting words to help you understand what you are
required to do. See here for more details.

………………………………………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………………………………

2. Read the relevant sections and make notes. You should make notes of main ideas only,
summarising and paraphrasing in your own words.

Category Notes

Central issue or
issues

7
zID Full Name My Notes

Situation –
where?

Stakeholders –
who?

Causes?

Effects?

Impacted?

8
zID Full Name My Notes

Task 3: Recall

Why: To make sense of what you have read, it’s important to put away the text and notes and discuss
what you remember.

Discuss your notes in your groups.

Task 4: Analyse a sample paragraph response

Why: To analyse key features in a sample response which can guide with structure and language
features in your writing.

Case Study Question 2: Analysis

This question is related to the problem, the issue or the dilemma that needs to be addressed. This
may be a past or ongoing occurrence. This question requires you to analyse the problem, examining
the specific causes and effects. Your opinion is not required – rather, it demonstrates your ability to
critically read, paraphrase and summarise ideas from the case study in your own words.

Refer to Moodle for sample paragraph response to question 2, and an analysis of the structural and
language features.

My notes:

Task 5: Mind-mapping

Choose a technique for analysing the causes and effects of the issue or issues central to this case
study. Create a mind map.

This mind map should be saved in your assessment folder as evidence of critical engagement with
the case study.

9
zID Full Name My Notes

Task 6: Write your draft response

Question 2: Analysis
What is the issue? This involves an analysis, or summary. (150 words)
 Analyse the problem or issue at the centre of this case study. Summarise the contributing
factors and resulting effects.

My draft:

* Note that you need to submit your draft writing to Moodle at the end of this tutorial.

10
zID Full Name My Notes

Tutorial 4: Making & Evaluating Recommendations

Task 1: Discussion point

Why: To prepare for reading by sharing ideas, activating prior knowledge and engaging with the text.

Discuss the following points with your group. Do not worry if you do not know the information – you
can guess or skip the question.

 What do you know about solutions to the issue or issues identified in this case study?
 What are some benefits if these solutions are adopted?
 Are there any limitations or challenges with implementing the solution?

Task 2: Question 3 - Respond

Why: Having questions in mind while reading provides focus and improves memory.

1. Start by looking at question 3 to this assessment:

Question 3: Response
What do you recommend? This requires a personal response, or recommendations. (200
words)
 Make recommendations to address the main issue, or to mitigate or alleviate the
issue. Alternatively, give your own opinion regarding the best solution or approach to
dealing with or solving the problem.

Note the task words, content words and any limiting words to help you understand what you are
required to do. See here for more details.

………………………………………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………………………………

2. Read the relevant sections and make notes. You should make notes of main ideas only,
summarising and paraphrasing in your own words.

Recommendation Notes
s

Relying on
Reputation

11
zID Full Name My Notes

Workforce

Global vs. Local

Local Market
Needs

Global Market
Plan Socialisation

Conclusion

My Ideas?

12
zID Full Name My Notes

Task 3: Recall

Why: To make sense of what you have read, it’s important to put away the text and notes and discuss
what you remember.

Discuss your notes in groups.

Task 4: Analyse a sample paragraph response

Why: To analyse key features in a sample response which can guide with structure and language
features in your writing.

Case Study Question 3: Recommend

This question is associated with solutions, decisions, or a clear response or strategy to address the
main issue at the centre of the case study. You are required to suggest a course of action or propose
solutions to mitigate or alleviate the issue. In addition, you must then evaluate your response by
examining the benefits and limitations of the proposed course of action. Your evaluation must be
thorough enough to persuade the reader to accept your recommendations.

Though your opinion is required, you need to employ the passive voice and present a balanced
viewpoint. This paragraph demonstrates your ability to critically read, paraphrase and summarise
ideas from the case study in your own words, as well as demonstrating critical thinking through
evaluation.

Refer to Moodle for sample paragraph response to question 3, and an analysis of the structural and
language features.

My notes:

Task 5: Criteria for evaluating recommendations

Refer to Moodle to review criteria used to evaluate recommendations. Make some notes below:

Category Notes

Why Evaluate?

Recommendation
s

13
zID Full Name My Notes

Benefits

Limitations

Overall Benefits

14
zID Full Name My Notes

Task 6: Write your draft response

Question 3: Response
What do you recommend? This requires a personal response, or recommendations. (200 words)
 Make recommendations to address the main issue, or to mitigate or alleviate the issue.
Alternatively, give your own opinion regarding the best solution or approach to dealing
with or solving the problem.

My draft:

* Note that you need to submit your draft writing to Moodle at the end of this tutorial.

15
zID Full Name My Notes

Tutorial 5: Consultation & Feedback

In this tutorial, you will:

 Review academic integrity and the Turnitin similarity report

 Finalise and submit your draft to Turnitin
 Review your similarity report and receive feedback
 Incorporate any teacher or peer feedback
 Submit your final draft

My notes:

16