Emege
Emege
Emege
Planning Tool: The company assumes and takes responsibility for the definition of its
objectives:
With results-oriented actions.
Strict fulfillment of its economic commitments.
Orients decision-making processes:
Provides qualitative and quantitative information.
Planning conforms to a homogeneous pattern.
Why prepare a Business Plan?
Because it provides a global analysis of the business;
Because if forces us to analyze whether the business project is feasible or not;
Because if forces us to make a strategic reflection on the business;
Because it will help to manage the business; and
Because it serves as business care introducing the company.
Types of Plans
The Miniplan
A miniplan may consist of one to 10 pages and should include at least cursory attention to such
key matters as business concept, financing needs, marketing plan and financial statements,
especially cash flow, income projection and balance sheet. It's a great way to quickly test a
business concept or measure the interest of a potential partner or minor investor. It can also
serve as a valuable prelude to a full-length plan later on.
3
Look into the data bank of the company’s operational and human
resource variables.
Mission and key strategies.
Culture and leadership style.
Competitive position.
Adjustment and acquaintance with the Government policies.
Determine levels of cost in the production and operations Price levels
and consumer segments.
Strength of demand for the product.
Opportunities for expansion of product-line and market.
Prepare contingency plans of marketing.
Types of marketing strategies
3. Branding Strategies:
The company may have four basic options in brand strategy
a. line extension
b. brand extension
c. multi-brands
d. new brands
4. Relative Market Strategies:
Market penetration strategy.
New user strategy.
Geographical expansion strategy.
5. Market Challenger Strategies:
Attacks by the challenger company:
Frontal or Head on attack.
Flanking attack.
Encirclement attack.
Bypass attack.
Why is it that so many businesses fail while so few succeed?
Lack of planning
Leadership failure
No differentiation
Ignoring customer needs
Inability to learn from failure
Poor management
Lack of capital
Premature scaling
Poor location
Lack of profit
Inadequate inventory management
Poor financial management
Lack of focus
6
Overexpansion
Macroeconomic factors
No succession plan
Wrong partner