Mindanao Polytechnic College

General Santos City

Diploma in Hotel and Restaurant Management

Proposed Business Plan

In Partial Fulfillment of the Requirement for the

Entrepreneurship in Tourism and Hospitality
(THC10)

Presented to:
Mrs. Lovely V. Echalar

Presented By:
Villaluna, Justine Roy Mari
Jumalon, Lowella Jayne
Panes, Clarich Jean
Lumido, Arian Lloyd
Tayawan, Rowela
Jorolan, Katelyn
Lugpit, Jocelyn

April 2024

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 Chapter I

INTRODUCTION

I. BUSINESS DESCRIPTION

Customer service is a top priority for Prime Treats. Affordable, organic,

and health-conscious items are sold by prime Treats. The company wants to
help the Philippines by offering job opportunities to unemployed individuals,
especially in General Santos City, and by sharing its knowledge on how to
create a product with a simple component.

Prime Treats has its descriptive tagline “FESTIVITY IN EVERY BITE “

II. PRODUCT DESCRIPTION

Our company offers two variations of product the Revelry Oats and
Lemonade. Oats include micronutrients such phytic acid, lignins, lignane, zinc,
iron, selenium, copper, manganese, carotenoids, betaine, choline, and sulfur-
containing amino acids. That help our body to reduce depression and also to
boost our immunity and to prevent illnesses.

Lemons are a great source of the antioxidant flavonoids and vitamin

C. Antioxidants aid in the body's removal of free radicals, which can harm
cells. These nutrients can improve health and wellness and aid in the
prevention of disease.

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 III. OBJECTIVE AND GOALS

Vision
To create a healthy substitute for Filipinos favorite sweet delicacy. And
a refreshing cup of lemonade to accompany the delicacy.

Mission
To create a healthier treat for Filipinos that incorporates locally made
tablea chocolate bar and healthful components like oats. And to quench the
thirst of our customers with our lemonade during this hot season.

Goals
- To ensure customers’ satisfaction by providing quality product and
service.
- To expand more so we can serve more people.
- To create employment opportunities to the unemployed.

Objectives
-To contribute and be one of the nutritional-producing businesses
locally.
- to satisfy our loyal and new customer.
- to be productive every year.
- to provide the best service until it gets old.

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 Approach

It goes without a doubt that the hot weather, special occasions, and
trends are contributing to an increase in the number of buyers. Teens make
up the majority of the buyers. There are folks searching for cool beverages,
and there are others seeking tasty yet healthful food. Thus, we developed
Revelry Oats and Lemonade, our product. Prime Treats is a locally owned
business situated at General Santos City's Bula 6. It is a store that sells
wholesome, reviving cuisine that is suitable for consumption at any time of
day. The business is ready for any situation that can jeopardize its continued
existence. The company's employees have a backup plan in place in case of
emergencies or other issues.

The company's unique and substantial offerings, such as its freshly

squeezed lemonade and revelry oats, give it the strength to pursue its long-
term goal of opening branches and its own exportation outside of General
Santos City. The company wants to encourage Filipinos to support and show
more interest in our homegrown goods as it expands. Should this enterprise
achieve prosperity, it might present prospects for Filipinos and act as a source
of motivation and inspiration for others to make contributions within the
society, ultimately guiding everyone towards progress and achievement.

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Chapter II
Market analysis
Our estimate of the total population
was derived from the 2015 Philippines TOTAL POP-
Statistical Authority (PSA) census for ULATION
General Santos City, which showed a 594,446
growth rate of 1.91% and a total population of
594,446 people.
The population is split into three age groups:
children, aged 1 to 15; working-age
individuals, aged 18 to 59; and older adults,
1-15 year old
aged 60 and above (baby boomers/seniors).
15-64 year old
The target market comprises 407,196 over 65 year old

individuals who fall between the age range of

15 to over 65, out of the total population. Nonetheless, there are a lot of them.
Thus, it is posited that 65 percent of them have no interest in organic dessert
products, leaving us with a target market of only 142,518.

Market Strategy
In promoting our product, the Prime Treats, we will be giving flyers to
potential customers, and also promote it on social media platforms like
Facebook, Twitter, and Instagram which can lead to our product to be known
and to ensure that customer will be aware of the existence of the product.
By promoting it in social media it helps us to attract customers, get
customers feedback and build customers loyalty. Furthermore, using social
media will increase brand awareness. As we all know, social media is one of
the most cost-efficient digital marketing methods.

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Market Advantage
The less sugary oatmeal layers are wonderfully complemented by the
fudgy, sweet center layer. It is high in fiber because it's prepared with oats.
Oats provide better blood sugar regulation, assist reduce blood sugar levels,
cut cholesterol, and reduce the risk of heart disease. Conversely, foods high
in antioxidants include chocolates. In addition, we also have an
accompaniment for the revel Bar and that is the Lemonade. One soluble fiber
found in lemons called pectin has been shown to help people lose weight,
ward off a nagging appetite by drinking lemonade which also helps you feel
full and also rich in Vitamin C. You can have the bars with a lemonade for a
lunchtime snack or dessert.
It is obvious that trends, special occasions, and the hot weather are
influencing the rise in sales. As entrepreneurs, we decided to create this kind
of product since millennials are more drawn to pleasant, well-fitting products,
especially those that are in relationships. Most of the buyers are teenagers.
People are looking for refreshing drinks, and people are looking for food that
is both delicious and nutritious. In addition, the exquisite packaging of the
items makes them ideal as gifts for our dear ones. The Prime Treats will be
offered in General Santos City's Bula 6, it will maximize the opportunity of
capturing more customers due to the high visibility and exposure.

Intellectual Property Strategy

Trademark Protection: Securing trademark registration for the Prime
Treats brand name and logo to protect against infringement and build brand
recognition.

Recipe and Formulation Secrecy: Implementing strict trade secret

protection measures to safeguard proprietary recipes and production
processes.

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Packaging Design: Exploring copyright protection for unique packaging
designs to prevent unauthorized copying and enhance brand identity.
Product Innovation: If Prime Treats is developing new food products or
processes, it may be eligible for patents to protect its inventions. This could
include patented technologies for food preparation, preservation methods, or
unique ingredients that offer specific health benefits or flavors.

Quality Control Standards: Maintaining consistent quality is crucial for building

customer trust and loyalty. Prime Treats should establish rigorous quality
control standards and procedures to ensure that its products consistently
meet or exceed customer expectations. While not strictly intellectual property,
these quality control measures can contribute to the brand's reputation and
value over time.

Competitive Differentiation
Prime treats have a high-quality ingredient sourced from reputable
suppliers. Prime Treats can differentiate itself by offering superior taste and
freshness compared to mass-produced competitors. the artisanal
craftsmanship behind Prime Treats' products, such as Lemonade and Revelry
Oats. This conveys a sense of authenticity and attention to detail that sets
Prime Treats apart from mass-produced alternatives.

it Develop unique flavor combinations and innovative recipes that

differentiate Prime Treats' products from traditional offerings. Experiment with
Healthy-Ingredients, seasonal flavors, and limited-edition releases to create
excitement and intrigue among customers.

We also invest in luxurious packaging and presentation to enhance the

premium experience for customers. Prime Treats can differentiate itself by
offering elegant packaging options, personalized gift wrapping, and custom
branding that elevates the perceived value of its products.

Share the story behind Prime Treats, including its commitment to

quality, sustainability, and social responsibility. Emphasize the company's

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values and ethos to connect with consumers on a deeper level and
differentiate Prime Treats as a brand with integrity and purpose.

We are Focus on delivering exceptional customer service and

personalized experiences that exceed expectations. Prime Treats can
differentiate itself by offering exclusive tastings, VIP events, and concierge
services to create a memorable and immersive brand experience.

Positioning Prime Treats as a premium, aspirational brand that appeals

to discerning consumers who value quality and indulgence. Differentiate
Prime Treats from competitors by positioning it as a symbol of luxury,
sophistication, and indulgence.

We also Implement innovative marketing strategies to reach target

customers and stand out in a crowded marketplace. Utilize social media,
influencer partnerships, and experiential marketing to create buzz and drive
demand for Prime Treats' products.

By leveraging these strategies for competitive differentiation, Prime

Treats can establish itself as a leading player in the premium food products
market and capture the loyalty of discerning consumers who seek quality,
innovation, and indulgence in their culinary experiences.

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 SWOT Analysis

II. Strength
 Quality and Healthy Product
 Stall branches can be found everywhere especially in malls
 Affordable Prices
 Unique and not similar to competitor
 Low start-up expenses

III. Weakness
 Lack of product popularity
 Flavors can be unfamiliar to the people in the market

IV. Opportunity
 Online sales will continue to grow
 Occasions and event rental
 Opportunity and capability to open new stores.

V. Threats
 Major competitors having exclusive rights to certain products
 Inflation

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Chapter III

IV. MARKETING PLAN

I. Target Market

The Prime Treats offers its services to people in all ages. The goal of
this company is to expand its services and store throughout the city of
General Santos and hopefully to the neighboring municipalities, the products
will also be available to the generals (what we call the people from General
Santos City), travelers, and tourists.

II. MARKET PLACEMENT

Prime Treats offers a budget-friendly food that lets everyone taste good
food in affordable price where they can tag as their comfort food. A go-to food
that taste like no other where it gives their customers a delicious and at the
same time, healthy food. Best for people who are health conscious and to eat
without guilt.

III. PROMOTIONAL STRATEGIES

In promoting our product, the Prime Treats, we will be giving flyers to
potential customers, and also promote it on social media platforms like
Facebook, Twitter, and Instagram which can lead to our product to be known
and to ensure that customer will be aware of the existence of the product.
By promoting it in social media it helps us to attract customers, get
customers feedback and build customers loyalty. Furthermore, using social
media will increase brand awareness. As we all know, social media is one of
the most cost-efficient digital marketing methods.

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IV. STRATEGIC LOCATION
The Revelry Bars and Lemonade will be offered in zone 6 Bula it will
maximize the oppurtunity of capturing more customers due to the high
visibility and exposure.
IV.1 MAP

Figure 2.

Our stall can be found zone 6 bula General Santos City 9500

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Chapter IV
Founders
Prime Treats is a Home-based business. We focus on organic and
creative food. The business is owned by its founders. The founders of the
company are Rowela Tayawan and her companions Arian Lloyd Lumido,
Clarich Jean Panes, Jocelyn Lugpit, Katelyn Jorolan, Lowella Jayne Jumalon,
Justine Roy Villaluna.

ORGANIZATIONAL CHART
This table explains the hierarchy of the stakeholders in the business
and explains their roles in the business

GENERAL MANAGER

Rowela C. Tayawan

MANAGEMENT TEAM

MANAGER

Clarich Jean Panes

Arian Lloyd A. Lumido

STAFF EMPLOYEES

Jocelyn Lugpit Katelyn Jorolan

Justine Roy Villaluna Lowella Jayne Jumalon

Figure 1

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GENERAL MANAGER
General Manager is kept in charge of recruiting, supervising and
training his fellow staff members. However, his primary duty is to deal with
customers complaints, ensure the food quality and examine the places
sanitation. Also, she would have to corroborate that the restaurant is
compliant with health and safety licensing.

THE MANAGEMENT TEAM

The particular role that the Prime Treats employee played was
discussed in this section. An assessment of their credentials, positions, and
duties throughout their employment with the company will be part of this.

PRODUCTION CREW
The preparation of the product is their responsibility. It is their
responsibility to make sure the packing is clean and safe. Evaluates if the
products are complete and ready to ship and deliver.

Qualifications of the Production Crew

 Preferably residents of Brgy.Bula or Brgy.Lagao G.S.C.
 At least Highschool level/Graduate, 18 years old up.
 With experience is preferred but not required.
 Able work as part of a team, and can work under pressure.

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Chapter V

FINANCIAL REQUIREMENTS

Expected Capital

The Expected Capital for Revelry Bars and lemonade is P573,994 for
one (1) year operation which is allocated for the ingredients, packaging, tools
and supplies and contingency fund for future expenses and emergency
purposes. See the table below for the breakdown of allocation.

Table 1. Capital Allocation

Fund
Ingredients P482,194.8
Packaging P81,000
Tools and Supplies P10,800
Contingency Fund P20,000.00
Total P593,994.00

Expected Capital Sources

Villaluna, Justine Roy, Tayawan Rowela, Lugpit, Jocelyn, Lumido
Arian, Panes, Clarich, Jorolan Katelyn and Jumalon, Jayne are the owners of
Best Treats. The expected capital needed to start the business is PHP
593,994.00, and the expected capital sources will be the owner themselves.
We, the owners, will provide PHP 64,856.3 each from our own savings.

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Table 2. Daily Operating Expenses
This here is the expected daily operation expense which will require
PHP 779.76 for the revelry bars with the yield of 25 bars and PHP 915.43 for
the lemonade which will yield 50 servings

Revelry Bars
Ingredients P564.76
Packaging P 100
Tools and Supplies P15
TOTAL P 779.76
Yield 25

Lemonade
Ingredients P 775.43
Packaging P 125
Tools and Supplies P 15
TOTAL P 915.43
Yield 50

Table 3. Monthly Operating Expenses

This here is the expected monthly operation expense which will require
PHP 20,370 for the revelry bars with the yield of 720 bars and PHP 27,462.9
for the lemonade which will yield 1500 servings
Revelry Bars
Ingredients P16,920
Packaging P3,000
Tools and Supplies P450
TOTAL P20,370
Yield 720

Lemonade
Ingredients P 23,262.9
Packaging P 3,750
Tools and Supplies P 450
TOTAL P 27,462.9
Yield 1500

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Table 4. Annual Operating Expenses
This here is the expected annually operation expense which will require
PHP 244,440 for the revelry bars with the yield of 8,640 bars and PHP
329,554 for the lemonade which will yield 18,000 servings

Revelry Bars
Ingredients P203,040
Packaging P36,000
Tools and Supplies P5400
TOTAL P244,440
Yield 8,640
Lemonade
Ingredients P279,154.8
Packaging P45,000
Tools and Supplies P5400
TOTAL P329,554
Yield 18,000

TABLE 5. DAILY INGREDIENTS EXPENSES

The table below shows the daily expenses of our ingredients for the
Revelry Bar. However, for this recipe, which cost P564.76 pesos for the bars
and the lemonade 775.43 pesos, it can only produce 24 pieces of Bars and 50
cups of lemonade.
Lemonade
Qty. Unit Ingredients Purchased
Price

11 liters Water P 25
1,110 grams Sugar syrup P 125.43
25 Pcs Lemon P 625
Gross Recipe cost P 775.43

YIELD 50
Revelry Bars

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 Qty. Unit Ingredients Purchased
Price

600 grams All-purpose Flour P 36

720 Grams quick cooking oats P 165.6
4 Pcs Eggs P 18.6
11.38 Grams baking soda P 0.46
15.38 Grams teaspoon salt P 0.62
482 Grams Butter P 86.76
22.6 Grams Vanilla extract P 3.6

793.8 Grams Condensed milk P 133.4

200 Grams Walnut P 52
340 Grams Chocolate chips P 66.3
Gross Recipe cost P 564.76

YIELD 24

Table 6. Packaging Daily Expenses

The table below shows the daily expenses of packaging the Revelry
Bar and lemonade. the revelry bars require P100 pesos and the lemonade
225 pesos, it can only produce 50 packaging for the Bars and 100 cups for
the lemonade.
Packaging Qty Purchased Unit Unit Raw
Type Price Conversion Cost Cost
Plastic 50 200 25 4 P100
packaging
Plastic 100 250 50 2.5 125
cups w/
Lids
Total P225

Table 10. Tools and Supplies

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 The table below shows the expenses of tools and supplies for the
manufacturing of the Revelry Bar and lemonade. the revelry bars require
P2,611 pesos and the lemonade 1,840 pesos.

Revelry Bars Equipment

Qty Unit Tools and Supplies Purchased Price Cost
1 Pc Oven P1949.00/pc P1949.00
3 Pc Mixing Bowls P153.00/pc P459.00
1 Set Measuring Cups P128.00/set P128.00
1 Set Measuring Spoons P75.00/set P75.00
Total P2,611

Lemonade Equipment
1 Pc Lemon squeezer P1566.00/pc P1566.00
1 Pc Jigger P25.00/pc P25.00
2 Pc shaker P33.00/pc P66.00
1 Pc Knife P75.00/pc P75.00
1 Pc Chopping board P40.00/pc P40.00
2 pc Squeeze bottle P34.00/set P68.00
Total P1840

Table 11. Selling Price Computation

The table below shows the selling price and computation for the
manufacture of Revelry Bar and lemonade. which shows the yields division
and number of packaged revelry bars are sold, the manufacturing expenses
and the packaging mark up.

Yields per Day Yields Division No. Of Dough Sold

24 Pieces 24 Pcs for 3 pc per container 8 pices
50 Pieces 1 pcs per cup 50

Operating Expenses
Ingredients P 1,355.03
Tools and Supplies

Packaging
3 pcs per container 0.5
1 pcs per cup 0.1

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Table 7. Ingredients and Procedures
The table below shows the ingredients used and the procedures in
manufacturing the revelry bars and the lemonade

For Revelry Bars

 600g All Purpose Flour

 720g Rolled Oats

 4pcs. Eggs

 11.38g Baking Soda

 15.38g Salt

 482g Butter

 22.5g Vanilla Extract

 793.6g Condense Milk

 200g Walnuts

 340g Chocolate Chips

For Lemonade

 11L Water
 1,110g Sugar Syrup
 25pcs Lemon

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Table 8. Procedure

1. Preheat the oven to 350°F

2. Line an 8x8 inch pan with parchment paper. Set aside.
3. Add the butter, egg, sugar, and vanilla to a large mixing bowl. Whisk well
until combined.
4. Add in the oats, flour, salt. Stir until combined.
5. Pour into prepared pan. Bake for 20-25 minutes or until the middle is set.
6. Meanwhile, add the chocolate chips, walnuts, condensed milk, salt and butter
to a microwave safe bowl and microwave in 30 second increments until
smooth.
7. Pour chocolate mixture over the bars right when they come out of the oven
and smooth out into an even layer.
8. Refrigerate until set, ~30-60 minutes. Cut into bars and enjoy. (Add flaky sea
salt on top, if desired).

Table 9. Lemonade Procedure

1. Slice lemon into 2

2. Place lemon in the lemon squeezer and squeeze the lemon juice

3. In the shaker add 2 cup of water, 1 jigger of sugar syrup and ice

4. Add the lemon juice in the shaker and shake

5. (optional) slice lemon wedges for garnish

6. Pour the lemon juice from the shaker in a cup and add garnish and enjoy.

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BUSINESS GRAPHICS AND LAYOUTS
I. PRODUCT

II. PACKAGING\S

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III. POSTER

IV. Flyers

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