UP n GREEN INNOVATIONS

(BUSINESS PLAN)

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 TABLE OF CONTENTS

Executive Summary/Business Page no.3

Description
Product and services Page no.4

Competitive Analysis and Page no.4

Advantages
Organizational Structure and Page no.5
Management team
Operations and Logistics Page no.6

Financial Projections Page no.6

Sustainability and Social Impact Page no.7

Conclusion Page no.7

Funding Request Page no.7

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Executive Summary:
Our company, "Up n Green" aims to revolutionize the plastic industry by repurposing plastic
wrappers and transforming them into eco-friendly products. By collecting and processing
plastic wrappers, we will reduce plastic waste, promote sustainability, and manufacture a
diverse range of environmentally friendly products.
Our mission is to provide consumers with high-quality, sustainable alternatives while
contributing to a cleaner and greener planet.
Our vision is to address the global plastic waste crisis by transforming discarded plastic
wrappers into high-quality, functional, and eco-friendly products. By combining cutting-edge
technology with a commitment to environmental stewardship, Up n Green aims to change
the way plastic waste is managed and repurposed.

Business Description:
Up n Green will operate as a recycling and manufacturing company. We will set up a
collection network to gather plastic wrappers from various sources, including households,
businesses, and waste management facilities. These wrappers will be sorted, cleaned, and
processed in our state-of-the-art facility to create innovative, eco-friendly products.
By upcycling plastic wrappers, we will contribute to reducing plastic pollution, conserving
natural resources, and lowering carbon emissions associated with traditional manufacturing
processes. Our products will provide consumers with eco-friendly alternatives, fostering a
culture of conscious consumption and responsible waste management.

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Products and Services:
Up n Green offers a diverse range of upcycled products, meticulously crafted from plastic
wrappers that would otherwise end up in landfills or oceans.
Our products will be made through plastic wrappers which are washed and dried and will go
through a process of spinning wheel , also known as Charkha, and handlooms. This will make
a fabric kind of material which will be modified through sewing machines to make a product.
Our product line includes but not limited to:
a. Eco-friendly Bags: Tote bags and grocery bags
b. Home décor: Wall hangings, Door mats and planters
c. Covers: Car covers, spectacles box cover, and laptop covers
d. Sheets: Dining table sheets

Competitive Analysis and Advantages

o While there is a great competition in the waste management market, there are very
few companies that upcycle plastic wrappers and very few organisations that
promote sustainable development.
o We will differentiate ourselves through:
 Product Innovation: Constantly introducing new, practical, and stylish
products to meet consumer demands.
 Quality: Ensuring the highest quality standards for our products to gain
customer trust.
 Customization: Offering personalized options for businesses seeking
sustainable branding solutions.
 Strong Marketing: Creating a compelling brand image and engaging in
impactful marketing campaigns.
o Unlike our competitors we are planning to recruit weavers from rural areas and
women under Pradhan Mantri Free Sewing Machine Scheme.
o The products that we initially would be making and their respective price range are :-
 Tote bags: Inr 1000-3500
 Wall hangings: Inr 350-900
 Table mats: Inr 200-800
 Door mats: Inr 100-600
 Cases and Covers: Inr 500-1000
The prices are set according to the raw material that is used in a particular product, market
situation and consumer demands.

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Organizational structure and management team
Up n Green will be a company registered under Companies Act and MSME laws, with a
mutual goal of engaging in a business that will provide ecofriendly products. Up n Green will
foster a culture of sustainability and innovation. Our main and utmost focus will be on our
workers that we will recruit from rural areas and tier 3 cities. We will also focus on women
empowerment by recruiting women who are registered under government’s free sewing
machine scheme.
Up n Green will include a well-rounded management team that will cover crucial areas of
the business, from strategic vision to operations, marketing, finance, and innovation.
Founder & CEO:
Name: Namrita Singh

Responsibilities: Overall strategic direction, business development, partnerships, and high-level

decision-making. Represents the company's values and mission.

Director of Operations:
Name: Shivom Gupta

Responsibilities: Overseeing day-to-day operations, production, supply chain management, and

quality control. Ensures efficient and sustainable production processes.

Marketing & Sustainability Manager:

Name: Soumya Agarwal

Responsibilities: Developing and implementing marketing strategies for promoting eco-friendly

products. Focused on raising brand awareness, consumer education, and promoting the company's
commitment to sustainability.

Finance & Administration Manager:

Name: Twinkish Kaushik

Responsibilities: Managing financial operations, budgeting, accounting, and administrative functions.

Ensures the company's financial health and compliance with eco-friendly practices.

Research & Development Lead:

Name: Yashi Meena

Responsibilities: Leading product innovation and development efforts, researching eco-friendly

materials and technologies, and ensuring that the company stays at the forefront of sustainable
product design.

Our company’s organizational structure ensures that key areas such as leadership,
operations, marketing, finance, and product development are covered, allowing us to
effectively produce and promote eco-friendly products.

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Operations and Logistics:
Up n Green will strive to perform all operational duties very efficiently and here are some
key factors that will ensure the smooth functioning:
a. Collection Network: Establishing collection points in strategic locations to gather plastic
wrappers efficiently.
b. Recycling Facility: Setting up a state-of-the-art processing unit to recycle and manufacture
repurposed plastic products. Minimal machinery like spinning wheels, handlooms and
sewing machines is required.
c. Supply Chain Management: Ensuring a smooth flow of raw materials, efficient production,
and timely delivery.

Financial Projections:
a. Initial Investment:
 We will be using our personal savings and borrowings from family or friends.
 We will be applying for a business loan from a bank or any financial
institutions.
 Up n Green will seek out angel investors and venture capital firms that are
interested in our business idea.
 We will launch crowdfunding campaigns on various platforms like Indiegogo
or Kickstarter.
 Here is the data that explains our initial capital.

Equipment and machinery Inr 8.5 lacs ( approx.)

Land and facility (on lease) Inr 50k monthly ( approx.)
Marketing 2% to 5% of revenue

b. Revenue Projections:
 Our sales will be done through online website and it may vary according to
the market scenario and customer needs.
 We are expecting our initial revenue to be 50% more than our initial
investment which will be around Inr 4.5 lacs. ( approx.)
c. Operating Expenses:
 Our monthly expenses like labour, utilities, transportation, and maintenance
are estimated around Inr 2 lacs which is an approximate value as it depends
on the no. of workers, transportation scenarios etc.

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Sustainability and Social Impact:
Up n Green will emphasize its commitment to sustainability, highlighting the positive
environmental impact of repurposing plastic wrappers. We will actively promote awareness
of plastic pollution and participate in cleanup drives to reinforce our mission.

Conclusion:
Up n Green will be at the forefront of the sustainability movement by repurposing plastic
wrappers and creating innovative, eco-friendly products. Through innovative marketing,
exceptional product quality, and a focus on sustainability, we aim to carve a prominent place
in the growing market for eco-conscious consumers and businesses. Together, we can make
a positive change for our planet while building a profitable and socially responsible
enterprise.

Funding Request
At Up n Green, we are dedicated to addressing the plastic waste crisis by upcycling plastic
wrappers into high-quality, reusable, and attractive products. Through cutting-edge
technology and a commitment to sustainability, we're able to convert discarded plastic
wrappers into a range of eco-friendly consumer goods.
We are seeking Inr 13 lacs to Inr 14 lacs in funding to achieve the following milestones:
- Scaling our production capacity to meet increasing demand
- Investing in research and development for product innovation and materials enhancement
- Expanding our marketing efforts to reach a wider audience
- Strengthening our supply chain and partnerships for sustainable sourcing
Investing in Up n Green Innovations is not just an opportunity for financial returns; it's an
opportunity to be part of a movement that is driving positive change. By supporting our
venture, you are contributing to reducing plastic waste, promoting sustainable practices, and
shaping a greener future for generations to come.

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