Digital Marketing MCQs

In this article, we will discuss the most commonly asked multiple-choice questions
related to Digital Marketing.
The primary purpose of writing this article is to target competitive exams and
interviews. Here, we will cover all the frequently asked Digital Marketing questions
with the correct choice of answer among various options.
1) Which of the following is the correct depiction of Digital Marketing?
a. E-mail Marketing
b. Social Media Marketing
c. Web Marketing
d. All of the above
2) __________ doesn't fall under the category of digital marketing.
a. TV
b. Billboard
c. Radio
d. All of the above
3) Which of the following is incorrect about digital marketing?
a. Digital marketing can only be done offline
b. Digital marketing cannot be done offline.
c. Digital marketing requires electronic devices for promoting goods and
services.
d. In general, digital marketing can be understood as online marketing, web
marketing, and e-mail marketing.
4) How many types of pillars do we have in digital marketing?
a. 1
b. 2
c. 3
d. 4
5) Which of the following is involved in the digital marketing process?
a. RSA
b. Voice Broadcasting
c. Podcasting
d. All of the above
6) What is considered while creating a front page of the website or homepage?
 a. References of other websites
b. A brief elaboration about the company
c. Logos portraying the number of awards won by the web designer
d. None of the above
7) What is the name of the process in which marketing is achieved by incorporating
tools, techniques, electronic devices, technologies, or systems?
a. Internet Marketing
b. Direct Marketing
c. Electronic Marketing
d. Interactive Marketing

8) Which of the following is not specifically required by the search engines?

a. Poor user experience
b. Keyword stuffing
c. Buying links
d. All of the above
9) Which of the following factors are responsible for leaving an impact on the Google
PageRank?
a. The text depicting inbound links to a page of a website.
b. A total number of inbound links to a website's page.
c. The subject matter of the site providing the inbound link to a page of a
website.
d. The number of outbound links on the page that contains the inbound link to a
page of a website.
10) The full form of FFA page is __________.
a. Free for All Links
b. Free for Alexa
c. Free for Alternative Links
d. Free for All Search Engine
11) Which of the following is the correct depiction of optimization strategy?
a. Orange Hat Techniques
b. Grey Hat Techniques
c. Shady Hat Techniques
d. Blue Hat Techniques
12) __________ is responsible for hamper the search rankings.
a. Connecting to your own website from any random website.
b. Utilizing the same colors of texts as that of your background pages.
c. Integrating page templates into your page template.
d. None of the above
13) Which of the following is the correct name for Facebook's ranking algorithm?
a. Face Rank
b. Edge Rank
c. Like Rank
d. Page Rank
14) Micro-blogging can be defined as __________.
a. Mobile related blogs
b. Blogs posted by companies instead of an individual
c. Blogs encompassing limited individual posts, which are typically limited by
character count.
d. None of the above

15) Name the features offered by LinkedIn for paid business accounts.
a. Facilitate posting pictures
b. Facilitate to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
16) In what ways can site traffic help in assessing the market value?
a. Overall site traffic can be followed, and a general idea of marketing's impact
can be determined.
b. There is no association between the site traffic and marketing
c. Ads can send receivers to a specific landing page, which can be tracked
d. Product sales from the company website can be attributed directly to the
marketing campaign
17) Creative marketing can be defined as __________.
a. A marketing department entailing several employees.
b. The brand value of an organization.
c. A set of schemes undertaken by the organization for distributing the
marketing material.
 d. The marketing content and its inventive aspect.
18) Which of the following is the correct abbreviation CMS?
a. Content Maintenance Site
b. Content Maintenance System
c. Content Management System
d. Content Marketing System
19) Which of the following doesn't define the correct roles and responsibilities of
content marketing strategy?
a. A strategy that tries to appeal and recall its target audience.
b. A marketing strategy approach.
c. Yet another name of social media marketing.
d. A technique more focused on creating and distributing valuable as well as
relevant content to its users/audiences.
20) Which of the following practices are not suggested for producing relevant content?
a. For creating notable content recurrently, create hero "content for tent-pole
events".
b. For creating valuable content constantly, create a series of scheduled hub"
content."
c. For creating more content than your competitors, create lots of articles that
are short, unsubstantial, or otherwise lacking in helpful specifics.
d. For creating relevant content consistently, create help" content to answer
queries."
21) Which of the following are essentially required to make a business case for content
marketing?
a. Industry best practices.
b. Objectives and KPIs.
c. Impacts and challenges.
d. All of the above
22) Which of the following is incorrect?
a. If you know about your target audience's intent, you can easily focus on
creating valuable content.
b. You should compare the value of Content Marketing with that of other
marketing strategies carried out by competitors.
c. Both (a) and (b) are true
 d. Both (a) and (b) are false
23) Which of the following metric is used for tracking the status of email marketing?
a. Conversion Rate
b. Open Rate
c. Bounce Rate
d. All of the above

24) Which of the following features corresponds to the role of the lead nurturing
platform?
a. A/B Testing
b. Campaigning
c. Landing Page Creation
d. All of the above
25) In the email campaign, __________ delivers the advertisements into the group of
targeted customers.
a. Spoofing
b. Indirect email marketing
c. Direct email marketing
d. Spamming
26) What will happen if white space is repeatedly used around the object?
a. It will reduce the readability
b. It will create a border
c. It will make it more appealing by augmenting the object
d. All of the above
27) __________ plays a vital role in persuading the open rates.
a. Word choice
b. Industry
c. Personalization
d. None of the above
28) Which of the following is the most common delivery channel in terms of mobile
marketing?
a. Graphic
b. Text
c. Voice call
 d. Search engine marketing
29) In mobile marketing, the full form of LBS is __________.
a. Location-based service
b. List-based service
c. Lead-based service
d. None of the above
30) What is meant by Impression Share?
a. The percentage of times your ad was displayed divided by all possible
impressions for that search term.
b. The percentage of times your ad was displayed when it was eligible to be
displayed.
c. The percentage of times your ad was displayed higher than your primary
competitor.
d. The percentage of impressions you lost due to a low ad rank.
31) In order to assess the maximum revenue generated by an Ad on the app, which of
the following metrics is chosen by the developer?
a. eCPI
b. eCOM
c. eCPA
d. None of the above
32) Which of the following options can help monetize a free app?
a. In-App Purchase
b. Ad Revenue
c. Both (a) and (b)
d. None of the above
33) Which of the following formulas is used by Pay-per-click?
a. Ads clicked (#) / Advertising cost ($)
b. Advertising cost ($) + Ads clicked (#)
c. Advertising cost ($) / Ads clicked (#)
d. Ads clicked (#) * Advertising cost ($)

34) Which of the following factors leads to a Successful PPC Advertisement?

a. Selecting Relevant Keywords
b. Improved Landing Page Quality
 c. Quality Score
d. All of the above
35) The correct formula for determining an actual CPC as when an advertisement is
clicked can be mathematically derived as __________.
a. Position * QS
b. Impressions * Clicks
c. Clicks / Impressions
d. QS * Max CPC (bid)

36) The affinity audience can be defined as __________.

a. A user similar to that of your remarketing list
b. A marketing user who is willing to make a purchase
c. A user showing a continuous interest in the matter
d. A user similar to that of your customer list
37) In which case the conversion rate optimization results in diminishing returns?
a. When the conversion rate is 30%
b. In 5 years
c. When you don't notice any dramatic increase in results
d. Never

38) Which of the following correctly defines the main concept behind Conversion
Optimization?
a. Rapidly making significant changes to check which one possesses the fastest
results
b. Making insignificant incremental changes over time to check which one
possesses the best results
c. Making numerous changes on your website to check the result
d. Frequently changing the website's layout to see if it appeals to more audience
39) In what ways can you beat your customer's expectations?
a. By making your product more appealing
b. By providing unique services to your customer
c. By providing great deals in terms of discounts to your customer
d. By getting appropriate and relevant reviews from your customers on your
website
40) The user session can be identified by the __________.
a. Authenticate users
b. IP Address
c. User Agent
d. All of the above
41) What is the need to analyze digital analytics?
a. For making better decisions related to the business
b. For generating higher revenue from the website
c. To define genuine customers for your business
d. For appealing more users to drive more traffic
42) Google Analytics can never recognize returning users on mobile apps.
a. True
b. False
c. Can be true or false
d. Not defined
43) Which of the following option will correctly give the success rate of the latest
Facebook post?
a. Click-through and pageviews
b. Impressions and click-through
c. Likes and Impressions
d. Reach and engagement
44) The hyperlink refers to a __________.
a. Inbound link
b. Outbound link
c. IFTTT link
d. KPI link
45) What is the correct abbreviation of SERP?
a. Search Engine Result Page
b. System Engine Random Page
c. Search Estimate Result Page
d. System Estimate Random Page
46) The main advantage of online advertisement is __________.
a. Low-cost promotional strategy
 b. Online advertising is promotional as well as informational
c. Trackable
d. All of the above
47) Where do we use keywords?
a. Tags
b. Title
c. Description
d. All of the above
48) How many lines are essentially required to write in the description box of a channel?
a. 5
b. 2
c. 3
d. 1
Show Answer Workspace

49) The correct abbreviation of ROI is __________.

a. Risk on investment
b. Return on income
c. Risk on income
d. Return on investment
Show Answer Workspace

50) __________ falls under the A/B testing tools.

a. Google Content Experiments
b. Visual Website Optimizer
c. Both (a) and (b)
d. None of the above