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From Wikipedia, the free encyclopedia

This article is about the company. For the search engine provided by the company, see Google
Search. For the parent company with the stock tickers GOOG and GOOGL, see Alphabet
Inc. For other uses, see Google (disambiguation).

Google LLC

The Google logo used since 2015

Google's headquarters, the Googleplex

Formerly Google Inc. (1998–2017)

Company type Subsidiary

Traded as NASDAQ: GOOGL, GOOG

Internet
Industry
Cloud computing
Computer software
Computer hardware
Artificial intelligence
Advertising

Founded September 4, 1998; 25 years ago[a] in Menlo

Park, California, United States

Founders Larry Page

Sergey Brin

Headquarters Googleplex,

Mountain View, California

U.S.

Area served Worldwide

Key people Sundar Pichai (CEO)

Ruth Porat (CFO)
Thomas Kurian (CEO of Google Cloud)

Products Android
Nest
Pixel
Search
Workspace
Waze
Full list

Number of 139,995 (2021)

employees
 Parent Alphabet Inc.

Subsidiaries Adscape
Android
Charleston Road Registry
DeepMind
Endoxon
FeedBurner
Fitbit
ImageAmerica
Kaltix
Nest Labs
reCAPTCHA
YouTube
ZipDash

ASN 15169

Website about.google

Footnotes / references
[5][6][7][8]

Then Chairman and CEO Eric Schmidt (left) with co-

founders Sergey Brin (center) and Larry Page (right) in 2008
Google LLC (/ˈɡuːɡəl/ ⓘ, GOO-ghəl) is an American multinational
corporation and technology company focusing on online advertising, search
engine technology, cloud computing, computer software, quantum computing, e-
commerce, consumer electronics, and artificial intelligence (AI).[9] It has been referred to
as "the most powerful company in the world"[10] and is one of the world's most valuable
brands due to its market dominance, data collection, and technological advantages in
the field of AI.[11][12][13] Google's parent company, Alphabet Inc. is one of the five Big
Tech companies, alongside Amazon, Apple, Meta, and Microsoft.
Google was founded on September 4, 1998, by American computer scientists Larry
Page and Sergey Brin while they were PhD students at Stanford University in California.
Together, they own about 14% of its publicly listed shares and control 56% of its
stockholder voting power through super-voting stock. The company went public via
an initial public offering (IPO) in 2004. In 2015, Google was reorganized as a wholly
owned subsidiary of Alphabet Inc. Google is Alphabet's largest subsidiary and is
a holding company for Alphabet's internet properties and interests. Sundar Pichai was
appointed CEO of Google on October 24, 2015, replacing Larry Page, who became the
CEO of Alphabet. On December 3, 2019, Pichai also became the CEO of Alphabet.[14]
The company has since rapidly grown to offer a multitude of products and
services beyond Google Search, many of which hold dominant market positions. These
products address a wide range of use cases, including email (Gmail), navigation
(Waze & Maps), cloud computing (Cloud), web navigation (Chrome), video
sharing (YouTube), productivity (Workspace), operating systems (Android), cloud
storage (Drive), language translation (Translate), photo storage
(Photos), videotelephony (Meet), smart home (Nest), smartphones (Pixel), wearable
technology (Pixel Watch & Fitbit), music streaming (YouTube Music), video on demand
(YouTube TV), AI (Google Assistant & Gemini), machine learning APIs (TensorFlow), AI
chips (TPU), and more. Discontinued Google
products include gaming (Stadia), Glass, Google+, Reader, Play
Music, Nexus, Hangouts, and Inbox by Gmail.[15][16]
Google's other ventures outside of internet services and consumer
electronics include quantum computing (Sycamore), self-driving cars (Waymo, formerly
the Google Self-Driving Car Project), smart cities (Sidewalk Labs), and transformer
models (Google DeepMind).[17]
Google and YouTube are the two most-visited websites worldwide followed
by Facebook and X (formerly known as Twitter). Google is also the largest search
engine, mapping and navigation application, email provider, office suite, online video
platform, photo and cloud storage provider, mobile operating system, web browser,
machine learning framework, and AI virtual assistant provider in the world as measured
by market share.[18] On the list of most valuable brands, Google is ranked second
by Forbes[19] and fourth by Interbrand.[20] It has received significant criticism involving
issues such as privacy concerns, tax avoidance, censorship, search
neutrality, antitrust and abuse of its monopoly position.
History
Main articles: History of Google and List of mergers and acquisitions by Alphabet
See also: Alphabet Inc.

Early years
 Larry Page and Sergey Brin in 2003

Google began in January 1996 as a research project by Larry Page and Sergey
Brin while they were both PhD students at Stanford University in California.[21][22][23] The
project initially involved an unofficial "third founder", Scott Hassan, the original lead
programmer who wrote much of the code for the original Google Search engine, but he
left before Google was officially founded as a company;[24][25] Hassan went on to pursue a
career in robotics and founded the company Willow Garage in 2006.[26][27]
While conventional search engines ranked results by counting how many times the
search terms appeared on the page, they theorized about a better system that analyzed
the relationships among websites.[28] They called this algorithm PageRank; it determined
a website's relevance by the number of pages, and the importance of those pages that
linked back to the original site.[29][30] Page told his ideas to Hassan, who began writing the
code to implement Page's ideas.[24]
Page and Brin originally nicknamed the new search engine "BackRub", because the
system checked backlinks to estimate the importance of a site.[21][31][32] Hassan as well as
Alan Steremberg were cited by Page and Brin as being critical to the development of
Google. Rajeev Motwani and Terry Winograd later co-authored with Page and Brin the
first paper about the project, describing PageRank and the initial prototype of the
Google search engine, published in 1998. Héctor García-Molina and Jeffrey
Ullman were also cited as contributors to the project.[33] PageRank was influenced by a
similar page-ranking and site-scoring algorithm earlier used for RankDex, developed
by Robin Li in 1996, with Larry Page's PageRank patent including a citation to Li's
earlier RankDex patent; Li later went on to create the Chinese search engine Baidu.[34][35]
Eventually, they changed the name to Google; the name of the search engine was a
misspelling of the word googol,[21][36][37] a very large number written 10100 (1 followed by 100
zeros), picked to signify that the search engine was intended to provide large quantities
of information.[38]

Google's original homepage had a simple design

because the company founders had little experience in HTML, the markup language used for
designing web pages [39]
Google was initially funded by an August 1998 investment of $100,000 from Andy
Bechtolsheim,[21] co-founder of Sun Microsystems. This initial investment served as a
motivation to incorporate the company to be able to use the funds.[40][41] Page and Brin
initially approached David Cheriton for advice because he had a nearby office in
Stanford, and they knew he had startup experience, having recently sold the company
he co-founded, Granite Systems, to Cisco for $220 million. David arranged a meeting
with Page and Brin and his Granite co-founder Andy Bechtolsheim. The meeting was
set for 8 a.m. at the front porch of David's home in Palo Alto and it had to be brief
because Andy had another meeting at Cisco, where he now worked after the
acquisition, at 9 a.m. Andy briefly tested a demo of the website, liked what he saw, and
then went back to his car to grab the check. David Cheriton later also joined in with a
$250,000 investment.[42][43]
Google received money from two other angel investors in
1998: Amazon.com founder Jeff Bezos, and entrepreneur Ram Shriram.[44] Page and
Brin had first approached Shriram, who was a venture capitalist, for funding and
counsel, and Shriram invested $250,000 in Google in February 1998. Shriram knew
Bezos because Amazon had acquired Junglee, at which Shriram was the president. It
was Shriram who told Bezos about Google. Bezos asked Shriram to meet Google's
founders and they met six months after Shriram had made his investment when Bezos
and his wife were on a vacation trip to the Bay Area. Google's initial funding round had
already formally closed but Bezos' status as CEO of Amazon was enough to persuade
Page and Brin to extend the round and accept his investment.[45][46]
Between these initial investors, friends, and family Google raised around $1,000,000,
which is what allowed them to open up their original shop in Menlo Park, California.
[47]
Craig Silverstein, a fellow PhD student at Stanford, was hired as the first employee.[23]
[48][49]

After some additional, small investments through the end of 1998 to early 1999, [44] a new
$25 million round of funding was announced on June 7, 1999,[50] with major investors
including the venture capital firms Kleiner Perkins and Sequoia Capital.[41] Both firms
were initially reticent about investing jointly in Google, as each wanted to retain a larger
percentage of control over the company to themselves. Larry and Sergey however
insisted in taking investments from both. Both venture companies finally agreed to
investing jointly $12.5 million each due to their belief in Google's great potential and
through the mediation of earlier angel investors Ron Conway and Ram Shriram who
had contacts in the venture companies.[51]
Growth
In March 1999, the company moved its offices to Palo Alto, California,[52] which is home
to several prominent Silicon Valley technology start-ups.[53] The next year, Google began
selling advertisements associated with search keywords against Page and Brin's initial
opposition toward an advertising-funded search engine.[54][23] To maintain an uncluttered
page design, advertisements were solely text-based.[55] In June 2000, it was announced
that Google would become the default search engine provider for Yahoo!, one of the
most popular websites at the time, replacing Inktomi.[56][57]
 Google's first production server [58]

In 2003, after outgrowing two other locations, the company leased an office complex
from Silicon Graphics, at 1600 Amphitheatre Parkway in Mountain View, California.
[59]
The complex became known as the Googleplex, a play on the word googolplex, the
number one followed by a googol of zeroes. Three years later, Google bought the
property from SGI for $319 million.[60] By that time, the name "Google" had found its way
into everyday language, causing the verb "google" to be added to the Merriam-Webster
Collegiate Dictionary and the Oxford English Dictionary, denoted as: "to use the Google
search engine to obtain information on the Internet".[61][62] The first use of the verb on
television appeared in an October 2002 episode of Buffy the Vampire Slayer.[63]
Additionally, in 2001 Google's investors felt the need to have a strong internal
management, and they agreed to hire Eric Schmidt as the chairman and CEO of
Google.[47] Eric was proposed by John Doerr from Kleiner Perkins. He had been trying to
find a CEO that Sergey and Larry would accept for several months, but they rejected
several candidates because they wanted to retain control over the company. Michael
Moritz from Sequoia Capital at one point even menaced requesting Google to
immediately pay back Sequoia's $12.5m investment if they did not fulfill their promise to
hire a chief executive officer, which had been made verbally during investment
negotiations. Eric was not initially enthusiastic about joining Google either, as the
company's full potential had not yet been widely recognized at the time, and as he was
occupied with his responsibilities at Novell where he was CEO. As part of him joining,
Eric agreed to buy $1 million of Google preferred stocks as a way to show his
commitment and to provide funds Google needed.[64]
Initial public offering
On August 19, 2004, Google became a public company via an initial public offering. At
that time Page, Brin and Schmidt agreed to work together at Google for 20 years, until
the year 2024.[65] The company offered 19,605,052 shares at a price of $85 per share.[66]
[67]
Shares were sold in an online auction format using a system built by Morgan
Stanley and Credit Suisse, underwriters for the deal.[68][69] The sale of $1.67 billion gave
Google a market capitalization of more than $23 billion.[70]
 Eric Schmidt, CEO of Google from 2001 to 2011

On November 13, 2006, Google acquired YouTube for $1.65 billion in Google stock,[71][72]
[73][74]
On July 20, 2007, Google bids $4.6 billion for the wireless-spectrum auction by the
FCC.[75] On March 11, 2008, Google acquired DoubleClick for $3.1 billion, transferring to
Google valuable relationships that DoubleClick had with Web publishers and advertising
agencies.[76][77] By 2011, Google was handling approximately 3 billion searches per day.
To handle this workload, Google built 11 data centers around the world with several
thousand servers in each. These data centers allowed Google to handle the ever-
changing workload more efficiently.[47]
In May 2011, the number of monthly unique visitors to Google surpassed one billion for
the first time.[78][79] In May 2012, Google acquired Motorola Mobility for $12.5 billion, in its
largest acquisition to date.[80][81][82] This purchase was made in part to help Google gain
Motorola's considerable patent portfolio on mobile phones and wireless technologies, to
help protect Google in its ongoing patent disputes with other companies,
[83]
mainly Apple and Microsoft,[84] and to allow it to continue to freely offer Android.[85]
2012 onwards
In June 2013, Google acquired Waze for $966 million.[86] While Waze would remain an
independent entity, its social features, such as its crowdsourced location platform, were
reportedly valuable integrations between Waze and Google Maps, Google's own
mapping service.[87] Google announced the launch of a new company, called Calico, on
September 19, 2013, to be led by Apple Inc. chairman Arthur Levinson. In the official
public statement, Page explained that the "health and well-being" company would focus
on "the challenge of ageing and associated diseases".[88]
 Entrance of building where Google and its subsidiary Deep Mind are
located at 6 Pancras Square, London

On January 26, 2014, Google announced it had agreed to acquire DeepMind

Technologies, a privately held artificial intelligence company from London.[89] Technology
news website Recode reported that the company was purchased for $400 million, yet
the source of the information was not disclosed. A Google spokesperson declined to
comment on the price.[90][91] The purchase of DeepMind aids in Google's recent growth in
the artificial intelligence and robotics community.[92] In 2015,
DeepMind's AlphaGo became the first computer program to defeat a top human pro at
the game of Go.
According to Interbrand's annual Best Global Brands report, Google has been the
second most valuable brand in the world (behind Apple Inc.) in 2013,[93] 2014,[94] 2015,
[95]
and 2016, with a valuation of $133 billion.[96]
On August 10, 2015, Google announced plans to reorganize its various interests as
a conglomerate named Alphabet Inc. Google became Alphabet's largest subsidiary and
the umbrella company for Alphabet's Internet interests. Upon completion of the
restructuring, Sundar Pichai became CEO of Google, replacing Larry Page, who
became CEO of Alphabet.[97][98][99]
Current CEO, Sundar Pichai, with Prime Minister of India, Narendra Modi

On August 8, 2017, Google fired employee James Damore after he distributed a memo
throughout the company that argued bias and "Google's Ideological Echo Chamber"
clouded their thinking about diversity and inclusion, and that it is also biological factors,
not discrimination alone, that cause the average woman to be less interested than men
in technical positions.[100] Google CEO Sundar Pichai accused Damore of violating
company policy by "advancing harmful gender stereotypes in our workplace", and he
was fired on the same day.[101][102][103]
Between 2018 and 2019, tensions between the company's leadership and its workers
escalated as staff protested company decisions on internal sexual
harassment, Dragonfly, a censored Chinese search engine, and Project Maven, a
military drone artificial intelligence, which had been seen as areas of revenue growth for
the company.[104][105] On October 25, 2018, The New York Times published the exposé,
"How Google Protected Andy Rubin, the 'Father of Android'". The company
subsequently announced that "48 employees have been fired over the last two years"
for sexual misconduct.[106] On November 1, 2018, more than 20,000 Google employees
and contractors staged a global walk-out to protest the company's handling of sexual
harassment complaints.[107][108] CEO Sundar Pichai was reported to be in support of the
protests.[109] Later in 2019, some workers accused the company of retaliating against
internal activists.[105]
On March 19, 2019, Google announced that it would enter the video game market,
launching a cloud gaming platform called Google Stadia.[110]
On June 3, 2019, the United States Department of Justice reported that it would
investigate Google for antitrust violations.[111] This led to the filing of an antitrust lawsuit in
October 2020, on the grounds the company had abused a monopoly position in
the search and search advertising markets.[112]
In December 2019, former PayPal chief operating officer Bill Ready became Google's
new commerce chief. Ready's role will not be directly involved with Google Pay.[113]
In April 2020, due to the COVID-19 pandemic, Google announced several cost-cutting
measures. Such measures included slowing down hiring for the remainder of 2020,
except for a small number of strategic areas, recalibrating the focus and pace of
investments in areas like data centers and machines, and non-business essential
marketing and travel.[114] Most employees were also working from home due to
the COVID-19 pandemic and the success of it even led to Google announcing that they
would be permanently converting some of their jobs to work from home [115]
The 2020 Google services outages disrupted Google services: one in August that
affected Google Drive among others, another in November affecting YouTube, and a
third in December affecting the entire suite of Google applications. All three outages
were resolved within hours.[116][117][118]
In 2021, the Alphabet Workers Union was founded, composed mostly of Google
employees.[119]
In January 2021, the Australian Government proposed legislation that would require
Google and Facebook to pay media companies for the right to use their content. In
response, Google threatened to close off access to its search engine in Australia.[120]
In March 2021, Google reportedly paid $20 million for Ubisoft ports on Google Stadia.
[121]
Google spent "tens of millions of dollars" on getting major publishers such
as Ubisoft and Take-Two to bring some of their biggest games to Stadia.[122]
In April 2021, The Wall Street Journal reported that Google ran a years-long program
called "Project Bernanke" that used data from past advertising bids to gain an
advantage over competing for ad services. This was revealed in documents concerning
the antitrust lawsuit filed by ten US states against Google in December. [123]
In September 2021, the Australian government announced plans to curb Google's
capability to sell targeted ads, claiming that the company has a monopoly on the market
harming publishers, advertisers, and consumers.[124]
In 2022, Google began accepting requests for the removal of phone numbers, physical
addresses and email addresses from its search results. It had previously accepted
requests for removing confidential data only, such as Social Security numbers, bank
account and credit card numbers, personal signatures, and medical records. Even with
the new policy, Google may remove information from only certain but not all search
queries. It would not remove content that is "broadly useful", such as news articles, or
already part of the public record.[125]
In May 2022, Google announced that the company had acquired California based,
MicroLED display technology development and manufacturing Start-up Raxium. Raxium
is set to join Google's Devices and Services team to aid in the development of micro-
optics, monolithic integration, and system integration.[126][127]
In early 2023, following the success of ChatGPT and concerns that Google was falling
behind in the AI race, Google's senior management issued a "code red" and a "directive
that all of its most important products—those with more than a billion users—must
incorporate generative AI within months".[128]
In early May 2023, Google announced its plans to build two additional data centers in
Ohio. These centers, which will be built in Columbus and Lancaster, will power up the
company's tools, including AI technology. The said data hub will add to the already
operational center near Columbus, bringing Google's total investment in Ohio to over $2
billion.[129]
Products and services
Main article: List of Google products

Search engine
Main articles: Google Search and Google Images

Google indexes billions of web pages to allow users to search for the information they
desire through the use of keywords and operators.[130] According to comScore market
research from November 2009, Google Search is the dominant search engine in the
United States market, with a market share of 65.6%.[131] In May 2017, Google enabled a
new "Personal" tab in Google Search, letting users search for content in their Google
accounts' various services, including email messages from Gmail and photos
from Google Photos.[132][133]
Google launched its Google News service in 2002, an automated service which
summarizes news articles from various websites.[134] Google also hosts Google Books, a
service which searches the text found in books in its database and shows limited
previews or and the full book where allowed.[135]
Google expanded its search services to include shopping (launched originally as
Froogle in 2002),[136] finance (launched 2006),[137] and flights (launched 2011).[138]
Advertising
 Google at ad-tech London, 2010

Google generates most of its revenues from advertising. This includes sales of apps,
purchases made in-app, digital content products on Google and YouTube, Android and
licensing and service fees, including fees received for Google Cloud offerings. Forty-six
percent of this profit was from clicks (cost per clicks), amounting to US$109,652 million
in 2017. This includes three principal methods, namely AdMob, AdSense (such as
AdSense for Content, AdSense for Search, etc.) and DoubleClick AdExchange.[139] In
addition to its own algorithms for understanding search requests, Google uses
technology from its acquisition of DoubleClick, to project user interest and target
advertising to the search context and the user history.[140][141] In 2007, Google launched
"AdSense for Mobile", taking advantage of the emerging mobile advertising market.[142]
Google Analytics allows website owners to track where and how people use their
website, for example by examining click rates for all the links on a page.[143] Google
advertisements can be placed on third-party websites in a two-part program. Google
Ads allows advertisers to display their advertisements in the Google content network,
through a cost-per-click scheme.[144] The sister service, Google AdSense, allows website
owners to display these advertisements on their website and earn money every time
ads are clicked.[145] One of the criticisms of this program is the possibility of click fraud,
which occurs when a person or automated script clicks on advertisements without being
interested in the product, causing the advertiser to pay money to Google unduly.
Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were
fraudulent or invalid.[146] Google Search Console (rebranded from Google Webmaster
Tools in May 2015) allows webmasters to check the sitemap, crawl rate, and for security
issues of their websites, as well as optimize their website's visibility.
Artificial intelligence
Google had previously utilized virtual assistants and chatbots, such as Google Bard,
prior to the announcement of Gemini in March 2024. None of them, however, had been
seen as legitimate competitors to ChatGPT, unlike Gemini.[147] An artificial
intelligence training program for Google employees was also introduced in April 2024.[148]
Consumer services
Web-based services
Google offers Gmail for email,[149] Google Calendar for time-management and
scheduling,[150] Google Maps for mapping, navigation and satellite imagery,[151] Google
Drive for cloud storage of files,[152] Google Docs, Sheets and Slides for productivity,
[152]
Google Photos for photo storage and sharing,[153] Google Keep for note-taking,
[154]
Google Translate for language translation,[155] YouTube for video viewing and sharing,
[156]
Google My Business for managing public business information,[157] and Duo for social
interaction.[158] In March 2019, Google unveiled a cloud gaming service named Stadia.
[110]
A job search product has also existed since before 2017,[159][160][161] Google for Jobs is an
enhanced search feature that aggregates listings from job boards and career sites.
[162]
Some Google services are not web-based. Google Earth, launched in 2005, allows
users to see high-definition satellite pictures from all over the world for free through a
client software downloaded to their computers.[163]
Software
Google develops the Android mobile operating system,[164] as well as its smartwatch,
[165]
television,[166] car,[167] and Internet of things-enabled smart devices variations.[168] It also
develops the Google Chrome web browser,[169] and ChromeOS, an operating system
based on Chrome.[170]
Hardware
Google Pixel smartphones on display in a store

In January 2010, Google released Nexus One, the first Android phone under its own
brand.[171] It spawned a number of phones and tablets under the "Nexus" branding[172] until
its eventual discontinuation in 2016, replaced by a new brand called Pixel.[173]
In 2011, the Chromebook was introduced, which runs on ChromeOS.[174]
In July 2013, Google introduced the Chromecast dongle, which allows users to stream
content from their smartphones to televisions.[175][176]
In June 2014, Google announced Google Cardboard, a simple cardboard viewer that
lets the user place their smartphone in a special front compartment to view virtual
reality (VR) media.[177]
Other hardware products include:

 Nest, a series of voice assistant smart speakers that can answer voice queries, play music,
find information from apps (calendar, weather etc.), and control third-party smart home
appliances (users can tell it to turn on the lights, for example). The Google Nest line
includes the original Google Home[178] (later succeeded by the Nest Audio), the Google
Home Mini (later succeeded by the Nest Mini), the Google Home Max, the Google Home
Hub (later rebranded as the Nest Hub), and the Nest Hub Max.
 Nest Wifi (originally Google Wifi), a connected set of Wi-Fi routers to simplify and extend
coverage of home Wi-Fi.[179]
Enterprise services
Main articles: Google Workspace and Google Cloud Platform

Google Workspace (formerly G Suite until October 2020[180]) is a monthly subscription

offering for organizations and businesses to get access to a collection of Google's
services, including Gmail, Google Drive and Google Docs, Google Sheets and Google
Slides, with additional administrative tools, unique domain names, and 24/7 support. [181]
On September 24, 2012,[182] Google launched Google for Entrepreneurs, a largely not-
for-profit business incubator providing startups with co-working spaces known as
Campuses, with assistance to startup founders that may include workshops,
conferences, and mentorships.[183] Presently, there are seven Campus
locations: Berlin, London, Madrid, Seoul, São Paulo, Tel Aviv, and Warsaw.
On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite,
"a set of integrated data and marketing analytics products, designed specifically for the
needs of enterprise-class marketers" which can be integrated with BigQuery on the
Google Cloud Platform. Among other things, the suite is designed to help "enterprise
class marketers" "see the complete customer journey", generate "useful insights", and
"deliver engaging experiences to the right people".[184] Jack Marshall of The Wall Street
Journal wrote that the suite competes with existing marketing cloud offerings by
companies including Adobe, Oracle, Salesforce, and IBM.[185]
Internet services
In February 2010, Google announced the Google Fiber project, with experimental plans
to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one
or more American cities.[186][187] Following Google's corporate restructure to make Alphabet
Inc. its parent company, Google Fiber was moved to Alphabet's Access division.[188][189]
In April 2015, Google announced Project Fi, a mobile virtual network operator, that
combines Wi-Fi and cellular networks from different telecommunication providers in an
effort to enable seamless connectivity and fast Internet signal.[190][191]
Financial services
In August 2023, Google became the first major tech company to join the OpenWallet
Foundation, launched earlier in the year, whose goal was creating open-source
software for interoperable digital wallets.[192]
Corporate affairs
Stock price performance and quarterly earnings
Google's initial public offering (IPO) took place on August 19, 2004. At IPO, the
company offered 19,605,052 shares at a price of $85 per share.[66][67] The sale of $1.67
billion gave Google a market capitalization of more than $23 billion.[70] The stock
performed well after the IPO, with shares hitting $350 for the first time on October 31,
2007,[193] primarily because of strong sales and earnings in the online advertising market.
[194]
The surge in stock price was fueled mainly by individual investors, as opposed to
large institutional investors and mutual funds.[194] GOOG shares split into GOOG class C
shares and GOOGL class A shares.[195] The company is listed on the NASDAQ stock
exchange under the ticker symbols GOOGL and GOOG, and on the Frankfurt Stock
Exchange under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet
Inc., Google's holding company, since the fourth quarter of 2015.[196]
In the third quarter of 2005, Google reported a 700% increase in profit, largely due to
large companies shifting their advertising strategies from newspapers, magazines, and
television to the Internet.[197][198][199]
For the 2006 fiscal year, the company reported $10.492 billion in total advertising
revenues and only $112 million in licensing and other revenues.[200] In 2011, 96% of
Google's revenue was derived from its advertising programs.[201]
Google generated $50 billion in annual revenue for the first time in 2012, generating $38
billion the previous year. In January 2013, then-CEO Larry Page commented, "We
ended 2012 with a strong quarter ... Revenues were up 36% year-on-year, and 8%
quarter-on-quarter. And we hit $50 billion in revenues for the first time last year – not a
bad achievement in just a decade and a half."[202]
Google's consolidated revenue for the third quarter of 2013 was reported in mid-October
2013 as $14.89 billion, a 12 percent increase compared to the previous quarter.
[203]
Google's Internet business was responsible for $10.8 billion of this total, with an
increase in the number of users' clicks on advertisements.[204] By January 2014, Google's
market capitalization had grown to $397 billion.[205]
Tax avoidance strategies
Further information: Corporation tax in the Republic of Ireland § Multinational tax schemes,
and Google tax

Google uses various tax avoidance strategies. On the list of largest technology
companies by revenue, it pays the lowest taxes to the countries of origin of its revenues.
Google between 2007 and 2010 saved $3.1 billion in taxes by shuttling non-U.S. profits
through Ireland and the Netherlands and then to Bermuda. Such techniques lower its
non-U.S. tax rate to 2.3 per cent, while normally the corporate tax rate in, for instance,
the UK is 28 per cent.[206] This reportedly sparked a French investigation into
Google's transfer pricing practices in 2012.[207]
In 2020, Google said it had overhauled its controversial global tax structure and
consolidated all of its intellectual property holdings back to the US.[208]
Google Vice-president Matt Brittin testified to the Public Accounts Committee of the UK
House of Commons that his UK sales team made no sales and hence owed no sales
taxes to the UK.[209] In January 2016, Google reached a settlement with the UK to pay
£130m in back taxes plus higher taxes in future.[210] In 2017, Google channeled $22.7
billion from the Netherlands to Bermuda to reduce its tax bill.[211]
In 2013, Google ranked 5th in lobbying spending, up from 213th in 2003. In 2012, the
company ranked 2nd in campaign donations of technology and Internet sections.[212]
Corporate identity
Further information: History of Google § Name, Google (verb), Google logo, Google
Doodle, List of Google April Fools' Day jokes, and List of Google Easter eggs

Google's logo from 2013 to 2015

The name "Google" originated from a misspelling of "googol",[213][214] which refers to the
number represented by a 1 followed by one-hundred zeros. Page and Brin write in their
original paper on PageRank:[33] "We chose our system name, Google, because it is a
common spelling of googol, or 10100[,] and fits well with our goal of building very large-
scale search engines." Having found its way increasingly into everyday language, the
verb "google" was added to the Merriam Webster Collegiate Dictionary and the Oxford
English Dictionary in 2006, meaning "to use the Google search engine to obtain
information on the Internet."[215][216] Google's mission statement, from the outset, was "to
organize the world's information and make it universally accessible and useful",[217] and
its unofficial slogan is "Don't be evil".[218] In October 2015, a related motto was adopted in
the Alphabet corporate code of conduct by the phrase: "Do the right thing". [219] The
original motto was retained in the code of conduct of Google, now a subsidiary of
Alphabet.
The original Google logo was designed by Sergey Brin.[220] Since 1998, Google has been
designing special, temporary alternate logos to place on their homepage intended to
celebrate holidays, events, achievements and people. The first Google Doodle was in
honor of the Burning Man Festival of 1998.[221][222] The doodle was designed by Larry
Page and Sergey Brin to notify users of their absence in case the servers crashed.
Subsequent Google Doodles were designed by an outside contractor, until Larry and
Sergey asked then-intern Dennis Hwang to design a logo for Bastille Day in 2000. From
that point onward, Doodles have been organized and created by a team of employees
termed "Doodlers".[223]
Google has a tradition of creating April Fools' Day jokes. Its first on April 1, 2000,
was Google MentalPlex which allegedly featured the use of mental power to search the
web.[224] In 2007, Google announced a free Internet service called TiSP, or Toilet Internet
Service Provider, where one obtained a connection by flushing one end of a fiber-
optic cable down their toilet.[225]
Google's services contain easter eggs, such as the Swedish Chef's "Bork bork
bork," Pig Latin, "Hacker" or leetspeak, Elmer Fudd, Pirate, and Klingon as language
selections for its search engine.[226] When searching for the word "anagram," meaning a
rearrangement of letters from one word to form other valid words, Google's suggestion
feature displays "Did you mean: nag a ram?"[227] Since 2019, Google runs free online
courses to help engineers learn how to plan and author technical documentation better.
[228]

Workplace culture

Google employees marching in the Pride in London parade in

2016

On Fortune magazine's list of the best companies to work for, Google ranked first in
2007, 2008 and 2012,[229][230][231] and fourth in 2009 and 2010.[232][233] Google was also
nominated in 2010 to be the world's most attractive employer to graduating students in
the Universum Communications talent attraction index.[234] Google's corporate philosophy
includes principles such as "you can make money without doing evil," "you can be
serious without a suit," and "work should be challenging and the challenge should be
fun."[235]
As of September 30, 2020, Alphabet Inc. had 132,121 employees,[236] of which more than
100,000 worked for Google.[8] Google's 2020 diversity report states that 32 percent of its
workforce are women and 68 percent are men, with the ethnicity of its workforce being
predominantly white (51.7%) and Asian (41.9%).[237] Within tech roles, 23.6 percent were
women; and 26.7 percent of leadership roles were held by women.[238] In addition to its
100,000+ full-time employees, Google used about 121,000 temporary workers and
contractors, as of March 2019.[8]
Google's employees are hired based on a hierarchical system. Employees are split into
six hierarchies based on experience and can range "from entry-level data center
workers at level one to managers and experienced engineers at level six."[239] As a
motivation technique, Google uses a policy known as Innovation Time Off, where
Google engineers are encouraged to spend 20% of their work time on projects that
interest them. Some of Google's services, such as Gmail, Google News, Orkut,
and AdSense, originated from these independent endeavors.[240] In a talk at Stanford
University, Marissa Mayer, Google's vice-president of Search Products and User
Experience until July 2012, showed that half of all new product launches in the second
half of 2005 had originated from the Innovation Time Off.[241]
In 2005, articles in The New York Times[242] and other sources began suggesting that
Google had lost its anti-corporate, no evil philosophy.[243][244][245] In an effort to maintain the
company's unique culture, Google designated a Chief Culture Officer whose purpose
was to develop and maintain the culture and work on ways to keep true to the core
values that the company was founded on.[246] Google has also faced allegations
of sexism and ageism from former employees.[247][248] In 2013, a class action
against several Silicon Valley companies, including Google, was filed for alleged "no
cold call" agreements which restrained the recruitment of high-tech employees.[249] In a
lawsuit filed January 8, 2018, multiple employees and job applicants alleged Google
discriminated against a class defined by their "conservative political views[,] male
gender[,] and/or [...] Caucasian or Asian race".[250]
On January 25, 2020, the formation of an international workers union of Google
employees, Alpha Global, was announced.[251] The coalition is made up of "13 different
unions representing workers in 10 countries, including the United States, [the] United
Kingdom, and Switzerland."[252] The group is affiliated with the UNI Global Union, which
represents nearly 20 million international workers from various unions and federations.
The formation of the union is in response to persistent allegations of mistreatment of
Google employees and a toxic workplace culture.[252][253][250] Google had previously been
accused of surveilling and firing employees who were suspected of organizing a
workers union.[254] In 2021, court documents revealed that between 2018 and 2020,
Google ran an anti-union campaign called Project Vivian to "convince them (employees)
that unions suck".[255]
Office locations
Further information: Googleplex

Google's New York City office building houses its largest

advertising sales team. Google's Toronto office

Google's headquarters in Mountain View, California is referred to as "the Googleplex", a

play on words on the number googolplex and the headquarters itself being a complex of
buildings. Internationally, Google has over 78 offices in more than 50 countries.[256]
In 2006, Google moved into about 300,000 square feet (27,900 m2) of office space
at 111 Eighth Avenue in Manhattan, New York City. The office was designed and built
specially for Google, and houses its largest advertising sales team.[257] In 2010, Google
bought the building housing the headquarter, in a deal that valued the property at
around $1.9 billion.[258][259] In March 2018, Google's parent company Alphabet bought the
nearby Chelsea Market building for $2.4 billion. The sale is touted as one of the most
expensive real estate transactions for a single building in the history of New York.[260][261][262]
[263]
In November 2018, Google announced its plan to expand its New York City office to
a capacity of 12,000 employees.[264] The same December, it was announced that a $1
billion, 1,700,000-square-foot (160,000 m2) headquarters for Google would be built in
Manhattan's Hudson Square neighborhood.[265][266] Called Google Hudson Square, the
new campus is projected to more than double the number of Google employees working
in New York City.[267]
By late 2006, Google established a new headquarters for its AdWords division in Ann
Arbor, Michigan.[268] In November 2006, Google opened offices on Carnegie Mellon's
campus in Pittsburgh, focusing on shopping-related advertisement coding
and smartphone applications and programs.[269][270] Other office locations in the U.S.
include Atlanta, Georgia; Austin, Texas; Boulder, Colorado; Cambridge,
Massachusetts; San Francisco, California; Seattle, Washington; Kirkland,
Washington; Birmingham, Michigan; Reston, Virginia, Washington, D.C.,
[271]
and Madison, Wisconsin.[272]
 Google's Dublin Ireland office, headquarters of Google Ads for
Europe

It also has product research and development operations in cities around the world,
namely Sydney (birthplace location of Google Maps)[273] and London (part of Android
development).[274] In November 2013, Google announced plans for a
new London headquarter, a 1 million square foot office able to accommodate 4,500
employees. Recognized as one of the biggest ever commercial property acquisitions at
the time of the deal's announcement in January,[275] Google submitted plans for the new
headquarter to the Camden Council in June 2017.[276][277] In May 2015, Google announced
its intention to create its own campus in Hyderabad, India. The new campus, reported to
be the company's largest outside the United States, will accommodate 13,000
employees.[278][279]
Google's Global Offices sum a total of 85 Locations worldwide,[280] with 32 offices in
North America, 3 of them in Canada and 29 in United States Territory, California being
the state with the most Google's offices with 9 in total including the Googleplex. In
the Latin America Region Google counts with 6 offices, in Europe 24 (3 of them in UK),
the Asia Pacific region counts with 18 offices principally 4 in India and 3 in China, and
the Africa Middle East region counts 5 offices.
North America

S
City Country or US State
N

1. Ann Arbor Michigan

2. Atlanta Georgia

3. Austin Texas

4. Boulder Colorado
S
City Country or US State
N

5. Boulder – Pearl Place Colorado

6. Boulder – Walnut Colorado

7. Cambridge Massachusetts

8. Chapel Hill North Carolina

9. Chicago – Carpenter Illinois

10. Chicago – Fulton Market Illinois

11. Detroit Michigan

12. Irvine California

13. Kirkland Washington

14. Kitchener Canada

15. Los Angeles California

16. Madison Wisconsin

17. Miami Florida

S
City Country or US State
N

18. Montreal Canada

19. Mountain View California

20. New York New York

21. Pittsburgh Pennsylvania

22. Playa Vista California

23. Portland Oregon

24. Redwood City California

25. Reston Virginia

26. San Bruno California

27. San Diego California

28. San Francisco – HQ California

29. Seattle Washington

30. Sunnyvale California

 S
City Country or US State
N

31. Toronto Canada

32. Washington DC District of Columbia

Latin America

S
City Country
N

1. Belo Horizonte Brazil

2. Bogotá Colombia

3. Buenos Aires Argentina

4. Mexico City Mexico

5. Santiago Chile

6. São Paulo Brazil

Europe

SN City Country

1. Aarhus Denmark

2. Amsterdam Netherlands
SN City Country

3. Athens Greece

4. Berlin Germany

5. Brussels Belgium

6. Copenhagen Denmark

7. Dublin Ireland

8. Hamburg Germany

9. Lisbon Portugal

10. London – 6PS United Kingdom

11. London – BEL United Kingdom

London –
12. United Kingdom
CSG

13. Madrid Spain

14. Milan Italy

15. Moscow Russia

SN City Country

16. Munich Germany

17. Oslo Norway

18. Paris France

19. Prague Czech Republic

20. Stockholm Sweden

21. Vienna Austria

22. Warsaw Poland

23. Wrocław Poland

24. Zürich – BRA Switzerland

25. Zürich – EUR Switzerland

Asia–Pacific

SN City Country

1. Auckland New Zealand

2. Bangalore India
SN City Country

3. Bangkok Thailand

4. Beijing China

5. Guangzhou China

6. Gurgaon India

7. Hong Kong Hong Kong

8. Hyderabad India

9. Jakarta Indonesia

10. Kuala Lumpur Malaysia

11. Manila Philippines

12. Melbourne Australia

13. Mumbai India

14. Seoul South Korea

15. Shanghai China

 SN City Country

16. Singapore Singapore

17. Sydney Australia

18. Taipei Taiwan

19. Tokyo – RPG Japan

20. Tokyo – STRM Japan

Africa and the Middle East

SN City Country

1. Dubai United Arab Emirates

2. Haifa Israel

3. Istanbul Turkey

4. Johannesburg South Africa

5. Tel Aviv Israel

Infrastructure
Further information: Google data centers

Google has data centers in North and South America, Asia, and Europe.[281] There is no
official data on the number of servers in Google data centers; however, research and
advisory firm Gartner estimated in a July 2016 report that Google at the time had 2.5
million servers.[282] Traditionally, Google relied on parallel computing on commodity
hardware like mainstream x86 computers (similar to home PCs) to keep costs per query
low.[283][284][285] In 2005, it started developing its own designs, which were only revealed in
2009.[285]
Google has built its own private submarine communications cables. The first cable,
named Curie, connects California with Chile and was completed on November 15,
2019.[286][287] The second fully Google-owned undersea cable, named Dunant, connects
the United States with France and is planned to begin operation in 2020.[288] Google's
third subsea cable, Equiano, will connect Lisbon, Portugal with Lagos, Nigeria and Cape
Town, South Africa.[289] The company's fourth cable, named Grace Hopper, connects
landing points in New York, US, Bude, UK and Bilbao, Spain, and is expected to
become operational in 2022.[290]
Environment
In October 2006, the company announced plans to install thousands of solar panels to
provide up to 1.6 Megawatt of electricity, enough to satisfy approximately 30% of the
campus' energy needs.[291][292] The system is the largest rooftop photovoltaic power
station constructed on a U.S. corporate campus and one of the largest on any corporate
site in the world.[291] Since 2007, Google has aimed for carbon neutrality in regard to its
operations.[293]
Google disclosed in September 2011 that it "continuously uses enough electricity to
power 200,000 homes", almost 260 million watts or about a quarter of the output of
a nuclear power plant. Total carbon emissions for 2010 were just under 1.5 million
metric tons, mostly due to fossil fuels that provide electricity for the data centers. Google
said that 25 percent of its energy was supplied by renewable fuels in 2010. An average
search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5
million watts or 5% of the total electricity consumption by Google.[294]
In 2010, Google Energy made its first investment in a renewable energy project, putting
$38.8 million into two wind farms in North Dakota. The company announced the two
locations will generate 169.5 megawatts of power, enough to supply 55,000 homes.[295] In
February 2010, the Federal Energy Regulatory Commission granted Google an
authorization to buy and sell energy at market rates.[296] The corporation exercised this
authorization in September 2013 when it announced it would purchase all the electricity
produced by the not-yet-built 240-megawatt Happy Hereford wind farm.[297]
In July 2010, Google signed an agreement with an Iowa wind farm to buy 114
megawatts of power for 20 years.[298]
In December 2016, Google announced that—starting in 2017—it would purchase
enough renewable energy to match 100% of the energy usage of its data centers and
offices. The commitment will make Google "the world's largest corporate buyer of
renewable power, with commitments reaching 2.6 gigawatts (2,600 megawatts) of wind
and solar energy".[299][300][301]
In November 2017, Google bought 536 megawatts of wind power. The purchase made
the firm reach 100% renewable energy. The wind energy comes from two power plants
in South Dakota, one in Iowa and one in Oklahoma.[302] In September 2019, Google's
chief executive announced plans for a $2 billion wind and solar investment, the biggest
renewable energy deal in corporate history. This will grow their green energy profile by
40%, giving them an extra 1.6 gigawatt of clean energy, the company said.[303]
In September 2020, Google announced it had retroactively offset all of its carbon
emissions since the company's foundation in 1998.[304] It also stated that it is committed
to operating its data centers and offices using only carbon-free energy by 2030. [305] In
October 2020, the company pledged to make the packaging for its hardware products
100% plastic-free and 100% recyclable by 2025. It also said that all its final assembly
manufacturing sites will achieve a UL 2799 Zero Waste to Landfill certification by 2022
by ensuring that the vast majority of waste from the manufacturing process is recycled
instead of ending up in a landfill.[306]
Climate change denial and misinformation
Google donates to climate change denial political groups including the State Policy
Network and the Competitive Enterprise Institute.[307][308] The company also actively funds
and profits from climate disinformation by monetizing ad spaces on most of the largest
climate disinformation sites.[309] Google continued to monetize and profit from sites
propagating climate disinformation even after the company updated their policy to
prohibit placing their ads on similar sites.[310]
Philanthropy
Main article: Google.org

In 2004, Google formed the not-for-profit philanthropic Google.org, with a start-up fund
of $1 billion.[311] The mission of the organization is to create awareness about climate
change, global public health, and global poverty. One of its first projects was to develop
a viable plug-in hybrid electric vehicle that can attain 100 miles per gallon. Google
hired Larry Brilliant as the program's executive director in 2004[312] and Megan Smith has
since replaced him as director.[313]
In March 2007, in partnership with the Mathematical Sciences Research
Institute (MSRI), Google hosted the first Julia Robinson Mathematics Festival at its
headquarters in Mountain View.[314] In 2011, Google donated 1 million euros
to International Mathematical Olympiad to support the next five annual International
Mathematical Olympiads (2011–2015).[315][316] In July 2012, Google launched a "Legalize
Love" campaign in support of gay rights.[317]
In 2008, Google announced its "project 10100", which accepted ideas for how to help the
community and then allowed Google users to vote on their favorites.[318] After two years
of no update, during which many wondered what had happened to the program,
[319]
Google revealed the winners of the project, giving a total of ten million dollars to
various ideas ranging from non-profit organizations that promote education to a website
that intends to make all legal documents public and online.[320]
Responding to the humanitarian crisis after the 2022 Russian invasion of Ukraine,
Google announced a $15 million donation to support Ukrainian citizens.[321] The company
also decided to transform its office in Warsaw into a help center for refugees. [322]
Also in February 2022, Google announced a $100 million fund to expand skills training
and job placement for low-income Americans, in conjunction with non-profits Year
Up, Social Finance, and Merit America.[323]
Criticism and controversies
Further information: Criticism of Google, Censorship by Google, and Privacy concerns
regarding Google

This section should include a better summary of Criticism of

Google. See Wikipedia:Summary style for information on how to properly
incorporate it into this article's main text. (April 2019)

San Francisco activists protest privately owned shuttle

buses that transport workers for tech companies such as Google from their homes in San
Francisco and Oakland to corporate campuses in Silicon Valley.

Google has had criticism over issues such as aggressive tax avoidance,[324] search
neutrality, copyright, censorship of search results and content,[325] and privacy.[326][327]
Other criticisms are alleged misuse and manipulation of search results, its use of other
people's intellectual property, concerns that its compilation of data may violate
people's privacy, and the energy consumption of its servers, as well as concerns over
traditional business issues such as monopoly, restraint of trade, anti-competitive
practices, and patent infringement.
Google formerly complied with Internet censorship policies of the People's Republic of
China,[328] enforced by means of filters colloquially known as "The Great Firewall of
China", but no longer does so. As a result, all Google services except for Chinese
Google Maps are blocked from access within mainland China without the aid of virtual
private networks, proxy servers, or other similar technologies.
2018
In July 2018, Mozilla program manager Chris Peterson accused Google of intentionally
slowing down YouTube performance on Firefox.[329][330]
In August 2018, The Intercept reported that Google is developing for the People's
Republic of China a censored version of its search engine (known as Dragonfly) "that
will blacklist websites and search terms about human rights, democracy, religion, and
peaceful protest".[331][332] However, the project had been withheld due to privacy concerns.
[333][334]

2019
In 2019, a hub for critics of Google dedicated to abstaining from using Google products
coalesced in the Reddit online community /r/degoogle.[335] The DeGoogle grassroots
campaign continues to grow as privacy activists highlight information about Google
products, and the associated incursion on personal privacy rights by the company.
In April 2019, former Mozilla executive Jonathan Nightingale accused Google of
intentionally and systematically sabotaging the Firefox browser over the past decade in
order to boost adoption of Google Chrome.[336]
In November 2019, the Office for Civil Rights of the United States Department of Health
and Human Services began investigation into Project Nightingale, to assess whether
the "mass collection of individuals' medical records" complied with HIPAA.[337] According
to The Wall Street Journal, Google secretively began the project in 2018, with St. Louis-
based healthcare company Ascension.[338]
2022
In a 2022 National Labor Relations Board ruling, court documents suggested that
Google sponsored a secretive project—Project Vivian—to counsel its employees and to
discourage them from forming unions.[339]
2023
On May 1, 2023, Google placed an ad against anti-disinformation Brazilian
Congressional Bill No. 2630, which was about to be approved, on its search homepage
in Brazil, calling on its users to ask congressional representatives to oppose the
legislation. The country's government and judiciary accused the company of undue
interference in the congressional debate, saying it could amount to abuse of economic
power and ordering the company to change the ad within two hours of notification or
face fines of R$1 million (2023) (US$185,528.76) per non-compliance hour. The
company then promptly removed the ad.[340][341]
2024
In March 2024, a former Google software engineer and Chinese national, Linwei Ding,
was accused of stealing confidential artificial intelligence information from the company
and handing it to Chinese corporations.[342] Ding had allegedly stolen over 500 files from
the company over the course of 5 years, having been hired in 2019.[343] Upon discovering
Ding had been in contact with Chinese state-owned companies, Google notified the FBI,
who carried on the investigation.[344]
Racially-targeted surveillance
Google has aided controversial governments in mass surveillance projects, sharing with
police and military the identities of those protesting racial injustice. In 2020, they shared
with the FBI information collected from all Android users at a Black Lives Matter protest
in Seattle,[345] including those who had opted out of location data collection.[346][347]
Google is also part of Project Nimbus, a $1.2 billion deal in which the technology
companies Google and Amazon will provide Israel and its military with artificial
intelligence, machine learning, and other cloud computing services, including building
local cloud sites that will "keep information within Israel's borders under strict security
guidelines."[348][349][350] The contract has been criticized by shareholders as well as their
employees over concerns that the project will lead to further abuses
of Palestinians' human rights in the context of the ongoing illegal occupation and
the Israeli–Palestinian conflict.[351][352] Ariel Koren, a former marketing manager for
Google's educational products and an outspoken critic of the project, wrote that Google
"systematically silences Palestinian, Jewish, Arab and Muslim voices concerned about
Google's complicity in violations of Palestinian human rights—to the point of formally
retaliating against workers and creating an environment of fear", and said she was
retaliated against for organizing against the project.[348][353]
In March 2024, The New York Times reported that Google Photos was being used in a
facial recognition program by Unit 8200, a surveillance unit of the Israeli Defense
Forces, to surveil Palestinians in the Gaza Strip amid the Israel-Hamas War. A Google
spokesman commented that the service is free and "does not provide identities for
unknown people in photographs."[354]
On April 18, 2024, Google dismissed 28 employees who participated in protests against
the company's involvement in Project Nimbus, a $1.2 billion contract with the Israeli
government to provide cloud computing and AI infrastructure, which the employees
argued should not be used for military or intelligence services. The protesting
employees, part of the group No Tech For Apartheid, staged sit-ins at Google's offices
in New York and Sunnyvale, California,[355] leading to disruptions and blockages within
the company facilities.[356][357] This had followed reports of Israeli forces killing large
numbers of Palestinian civilians while using own Lavender AI system to identify targets.
[358][359]

Anti-trust, privacy, and other litigation

Main article: Google litigation

The European Commission, which imposed three fines on

Google in 2017, 2018, and 2019
Fines and lawsuits
European Union
On June 27, 2017, the company received a record fine of €2.42 billion from
the European Union for "promoting its own shopping comparison service at the top of
search results."[360]
On July 18, 2018,[361] the European Commission fined Google €4.34 billion for breaching
EU antitrust rules. The abuse of dominants position has been referred to as Google's
constraint applied to Android device manufacturers and network operators to ensure
that traffic on Android devices goes to the Google search engine. On October 9, 2018,
Google confirmed[362] that it had appealed the fine to the General Court of the European
Union.[363]
On October 8, 2018, a class action lawsuit was filed against Google and Alphabet due
to "non-public" Google+ account data being exposed as a result of a bug that allowed
app developers to gain access to the private information of users. The litigation was
settled in July 2020 for $7.5 million with a payout to claimants of at least $5 each, with a
maximum of $12 each.[364][365][366]
On March 20, 2019, the European Commission imposed a €1.49 billion ($1.69 billion)
fine on Google for preventing rivals from being able to "compete and innovate fairly" in
the online advertising market. European Union competition commissioner Margrethe
Vestager said Google had violated EU antitrust rules by "imposing anti-competitive
contractual restrictions on third-party websites" that required them to exclude search
results from Google's rivals.[367][368]
On September 14, 2022, Google lost the appeal of a €4.125 billion (£3.5 billion) fine,
which was ruled to be paid after it was proved by the European Commission that
Google forced Android phone-makers to carry Google's search and web browser apps.
Since the initial accusations, Google has changed its policy.[369]
France
On January 21, 2019, French data regulator CNIL imposed a record €50 million fine on
Google for breaching the European Union's General Data Protection Regulation. The
judgment claimed Google had failed to sufficiently inform users of its methods for
collecting data to personalize advertising. Google issued a statement saying it was
"deeply committed" to transparency and was "studying the decision" before determining
its response.[370]
On January 6, 2022, France's data privacy regulatory body CNIL fined Alphabet's
Google 150 million euros (US$169 million) for not allowing its Internet users an easy
refusal of Cookies along with Facebook.[371]
On March 20, 2024, Google was fined approximately $270 million by French regulators
for using content from news outlets in France without proper disclosure to train its
AI, Bard, now renamed Gemini, violating a previous commitment to negotiate content
use transparently and fairly.[372]
United States
After U.S. Congressional hearings in July 2020,[373] and a report from the U.S. House of
Representatives' Antitrust Subcommittee released in early October,[374] the United States
Department of Justice filed an antitrust lawsuit against Google on October 20, 2020,
asserting that it has illegally maintained its monopoly position in web search and search
advertising.[375][376] The lawsuit alleged that Google engaged in anticompetitive behavior by
paying Apple between $8 billion and $12 billion to be the default search engine on
iPhones.[377] Later that month, both Facebook and Alphabet agreed to "cooperate and
assist one another" in the face of investigation into their online advertising practices. [378]
[379]
Another suit was brought against Google in 2023 for illegally monopolizing the
advertising technology market.[380]
Private browsing lawsuit
See also: Private browsing
 In early June 2020, a $5 billion class-action lawsuit was filed against Google by a group
of consumers, alleging that Chrome's Incognito browsing mode still collects their user
history.[381][382] The lawsuit became known in March 2021 when a federal judge denied
Google's request to dismiss the case, ruling that they must face the group's charges. [383]
[384]
Reuters reported that the lawsuit alleged that Google's CEO Sundar Pichai sought to
keep the users unaware of this issue.[385]
In April 2024, it was announced that Google agreed to settle this lawsuit. Under the
terms of the settlement Google agreed to destroy billions of data records to settle a
lawsuit claiming it secretly tracked the internet use of people who thought they were
browsing privately.[386]
Gender discrimination lawsuit
In 2017, three women sued Google, accusing the company of violating California's
Equal Pay Act by underpaying its female employees. The lawsuit cited the wage gap
was around $17,000 and that Google locked women into lower career tracks, leading to
smaller salaries and bonuses. In June 2022, Google agreed to pay a $118 million
settlement to 15,550 female employees working in California since 2013. As a part of
the settlement, Google also agreed to hire a third party to analyze its hiring and
compensation practices.[387][388][389]
U.S. government contracts
Following media reports about PRISM, the NSA's massive electronic surveillance
program, in June 2013, several technology companies were identified as participants,
including Google.[390] According to unnamed sources, Google joined the PRISM program
in 2009, as YouTube in 2010.[391]
Google has worked with the United States Department of Defense on drone software
through the 2017 Project Maven that could be used to improve the accuracy of drone
strikes.[392] In April 2018, thousands of Google employees, including senior engineers,
signed a letter urging Google CEO Sundar Pichai to end this controversial contract with
the Pentagon.[393] Google ultimately decided not to renew this DoD contract, which was
set to expire in 2019.[394]
See also
Portals:

 Companies

 Telecommunication

 Electronics

 Technology

 Outline of Google
 History of Google
 Criticism of Google
 List of Google products
 Google China
 Google logo
 Googlization
 Google.org
 Google ATAP
 List of mergers and acquisitions by Alphabet
 Surveillance Capitalism
Notes
1. ^ Google was incorporated on September 4, 1998, however, since 2002, the company has celebrated
its anniversaries on various days in September, most frequently on September 27.[1][2][3] The shift in
dates reportedly happened to celebrate index-size milestones in tandem with the birthday. [4]

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Further reading
 Marcum, Deanna, and Roger C. Schonfeld. Along Came Google: A History of Library
Digitization (Princeton University Press, 2023) online book review
 Saylor, Michael (2012). The Mobile Wave: How Mobile Intelligence Will Change Everything.
Perseus Books/Vanguard Press. ISBN 978-1-59315-720-3.
 Vaidhyanathan, Siya (2011). The Googlization of Everything: (And Why We Should
Worry) (Updated ed.). Berkeley, Calif.: University of California Press. ISBN 978-0-520-
94869-3. JSTOR 10.1525/j.ctt1pn9z8. OCLC 779828585.
  Yeo, ShinJoung. Behind the Search Box: Google and the Global Internet Industry (U of
Illinois Press, 2023) ISBN 10:0252087127 online
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