Keypay Project

University of Caloocan City
College of Business and Accountancy
KeyPay Project
“A Digital Enhancement for GCash”
In Partial Fulfillment of the
Requirements for the Subject
Project Management
Submitted by
Accad, Carla-Faye
Botero, Joan
Claudio, Aira
Curibang, Reyziel
Dorado, Michelle
Enclona. Asialei
Generalao, John Kyle
Isla, Jonnel
Poliquit, Monica
Submitted to
Dr. Marian Ruiz

2. BACKGROUND
2.1 HISTORY
The strong GCash acceptance of financial services in the Philippines led to
the creation of the KeyPay Project at the beginning of the year. The introduction of this
digital wallet has made Filipinos reliant on it and made managing finances easier. With
this, the GCash application has a lot of features, which makes it difficult to understand
and satisfy every user. Therefore, the project exists to give them knowledge about areas
that require improvement or to improve client services.
This project's development will be primarily concerned with GCash, an already-
existing company, and its innovation. The main objective of the KeyPay Project is to
enhance GCASH—the leading financial technology in the Philippines—by introducing a
unique feature that will enable a wide range of users to benefit from its services. With the
help of this project, application users will receive additional services that will improve their
entire experience and make it quicker, safer, and more practical.
The foundation of this project will be GCash. A mobile wallet, mobile payment, and
branchless banking service from the Philippines is called GCash. It was first released in
2004 and is owned by Mynt (formerly Globe Fintech Innovations, Inc.), a joint venture
between Ant Group, a subsidiary of the Alibaba Group and the operator of Alipay, the
world's leading open digital lifestyle platform; Ayala Group of Companies, one of the
Philippines' largest business conglomerates; and Globe Group, a major Philippine
telecommunications provider (Mynt is listed as a subsidiary of 917Ventures).In 2012, the

GCash app was launched as a move to transition from cash-in and cash-out outlets to a
fully cashless system.
In today's market, GCash provides a wide range of financial services, such as P2P
money transfers, bill payments, mobile prepaid load purchases, online and offline
merchant payments, savings and investment possibilities, credit services, insurance, and
more. To broaden its reach and let customers conduct business with a developing
network of companies, it has also formed relationships with numerous retailers, utilities,
governmental organizations, and financial institutions.

2.2 REQUIREMENTS (BUSINESS PROBLEM, BUSINESS OPPORTUNITY)
Business Problems
Cashless payments are one of today's most popular sectors, and they are more
convenient for users, especially when a pandemic strikes this country. Users sought
contactless payment methods in stores and purchased more online. According to
Clearsale, the market for digital wallets is expected to increase by 18.9% year on year as
a result of these new consumer habits. Accepting digital payments might enhance
conversions but can also be complicated, especially if they are the developer of this
software. Here are several of the hurdles that the developers may face.
Fraud Detection and Mitigation. Data security and convenience are consumers
motivation in using digital wallets as online shopping surged during the pandemic.
According to Lourenco R., 80% of retailers reported a rise in so-called friendly fraud in
2021, and 31% reported problems in challenging friendly fraud chargebacks. This matters
because while digital wallets offer authentication features like codes, fingerprints, or face
scans to prevent account takeover if the customer’s phone is lost or stolen, those features
cannot stop fraud committed by an otherwise legitimate customer. It is significant to take
care of frauds that create problems in digital wallet app development. People who are
unfamiliar with digital wallets are easily fooled. Digital wallet payment risk is associated
with data theft, data leak, malware attack and hacking.
Lack of Trust. Customers as well as companies have been moving away from
cash in the past year, but customers have not embraced mobile wallets as a replacement.
According to McKinsey, customers' perceptions of the security of electronic payments

have deteriorated (15%) rather than improved (11%). Similarly, while 64% of customers
trust banks, only 47% trust digital payment companies. This backs up PCM's prediction
that payment cards will dominate the financial scene "at least until 2025." Privacy and
confidentiality are the main concern of people. People must be educated on the value
and convenience of adopting a digital wallet because more than 40% of smart-operators
have trust issues with e-wallets. If people do not have trust in digital wallet, they will not
feel secure to keep their money in e-wallet.
User Adoption. Customers who are more engaged with their digital wallet are
more likely to use it whenever and whenever it is available. In the thirty days prior to the
survey, three in ten completely engaged consumers used their digital wallet every time or
nearly every time they could, compared to 12% of indifferent customers and only 2% of
actively disengaged customers. Fully engaged customers used their digital wallet at least
six times more frequently in the previous 30 days than actively disengaged customers
across all types of retailers analyzed, (Gallup 2015). Many consumers believe that
carrying cash is more efficient and simpler to handle. They believe that mobile e-wallets
are too complex to use and are not meant for them. They need to be aware of the
credibility and reliability of the digital wallet.
Technological Hurdles. The field of digital wallet solutions is overflowing with
technological issues that can hinder smooth adoption and maintenance. Issues with
program compatibility, system crashes, and scalability are frequently involved.
Furthermore, other issues such as a lack of money, knowledge, and testing only help to
complicate matters and can result in a plethora of technological difficulties. For an expert
e-wallet app development business, creating a safe, fast, easy, and feature-rich e-wallet
application of any type is a complex task.
Business Opportunities
Mobile wallets have completely changed the way they make payments and
manage their funds by providing consumers with ease, security, and accessibility. There
are several business opportunities that can be explored when enhancing an e-wallet to
improve customer experience. Here are some ideas:
Expanding Payments Ecosystem. One of the main challenges of digital wallets
is its revenue streams is not sufficient to offset its sizeable operating costs. Jordan
Hirschfield, Research Director at Mercator Advisory Group commented that, "The
marketplace continues to define itself as use cases evolve and consumers develop more
sustainable preferences. The table stakes of payments through digital wallets provide an
opportunity to expand how those payments are processed, and serve as a gateway to
digitize other items commonly found in physical wallets," Digital wallets have enormous
potential to enhance financial inclusion, particularly in regions with high internet and
smartphone penetration but low banking populations. In Mexico, for example, whereas
72 percent of the population has access to the internet, just 37 percent has a bank
account. This is an excellent chance for digital wallets to enter the fray and make a
difference in providing more access to financial and payment services.
Payments and Loyalty. Winning new clients and retaining existing ones have
always been ongoing difficulties for organizations. Customers' preferred touch points for
dealing with companies have evolved over time. One method to improve an e-wallet is to
offer loyalty programs to customers. Rewards for frequent usage, referrals, or fulfilling
specified tasks such as paying bills or making purchases can all be included. The loyalty
program can be tailored to encourage users to use the e-wallet more frequently, resulting
in increased income for the company.
Bill Payments. According to Juniper Research, by 2026, around 60% of the
worldwide population will be utilizing digital wallets for online payments. This suggests
that digital wallets are crucial in the online payment sector. Digital wallet providers can
also offer bill payment services to their customers. This can include utility bills, credit card
payments, and other recurring payments. By allowing customers to pay bills through their
e-wallet, providers can offer convenience and save customers time.

2. 3 SOLUTIONS (PURPOSE, SCOPE, APPROACH)
Purposes
First and foremost, this project provides three features that are truly beneficial to
e-wallet users. Project developers would like users to organize funds, make transactions,
as well as track payment histories on devices like phones and tablets, and make time
transactions ensuring that all users are able to interact throughout time zones while
simultaneously maintaining track of their security log. Generally speaking, the purpose of
this project is to organize and oversee a project in order to effectively accomplish its
stipulated objectives and deliverables. It entails recognizing and controlling risks, as well
as thoroughly handling resources, budgeting wisely, and communicating clearly.
Scope
This project enables all users to access offerings and features such as pay the
bills, purchase load, pay QR, asynchronous cash in, contactless transactions, book
movies, transfer cash, cash out, in a timely manner since this project provides time
transaction, oversee their activities as well as convenient audio-visual users’ agreement.
These features, which the project developers provided, can be used at any time and by
anyone as long as it is installed on their mobile phone and they're connected to an internet
connection. That has to do with those accounts located outside of the Philippines, as long
as user has a Philippines mobile phone number with any portable network in the country.
No age preference. With regard to those minors, they must go through a completely
separate validation process since parental consent is required. This information will be
gathered in the form of requirements. The parent will also be asked to acknowledge the
terms and conditions. Furthermore, in order to fully verify their account, the user must be
a Filipino national with a valid address in the Philippines.
System Approach
Above all else, the approach for this project relates to the way in which the
endeavor will be carried out. Project developers chose this approach since it offers
numerous benefits to the overall success of the project.
Through systems approach, project developers can constantly monitor the
demands of the users for whom the project is being carried out, enabling them to
effectively accomplish the intended final outcome. Furthermore, this approach considers
all project elements to be interrelated. Everything is driven by the desire to seek solutions
other than conventional project management. This even evaluates and pursues the
project's direction all throughout life cycle. All throughout project, objectives as well as
accomplishments will be established and any project contributions will be documented.
The use of a systems approach to this project lets project managers to maintain goals at
the forefront, which is particularly pertinent when working with a user or across multiple
project systems.
Conclusively, the aim of the approach is to help project managers and teams
achieve their goals as required, accomplishing what they want on time and within budget.
Benefits
This project has several benefits, such as time transactions, which is a highly
effective and competent timesaving tactic. This is frequently implemented in order to
guarantee the reliability in exchanges among users, particularly when obtaining and
making up transactions is challenging or unattainable. Once the users comprehend the
procedure, time transactions are quick and simple. Time transactions have a great means
to keep users engaged even when they are on vacation or on business. In regards to
activity log security, it is a place where users can review and manage their activities.
Users will be able to scroll through their content, or they can filter their content by category
to review specific things. Concerning to audio-visual agreements, it has several benefits
such as it gets the attention of users, easy to follow, users feel more engaged, easier to
explain or put things in perspective and easier to remember.

3. PROPOSAL
3.1 VISION AND GOALS OF THE PROJECT
Vision
Enable users access to financial services as well as merchants by radically altering
traditional distribution strategy by form of electronic financial technology offerings.
Besides, provide constructive digital features remedies that encourage and support
individuals, businesses, as well as this country, including financial services for any and
all.
Goals
KeyPay goal is to provide a comprehensive service and thus to bring finance to
anyone and everyone. Project developers are looking to take some critical factors for
success with the advanced technologies KeyPay possess, steps that will end up making
life considerably simpler for users. Furthermore, more possibilities for more users to
manage their finances in the quickest and easiest, most cost-effective manner.
3.2 TARGET MARKET, COMPETITION
Recognizing the demands of each user who keeps up with the latest trends,
technologies, and interests is a crucial part of understanding the market. In order to better
support customers in their day-to-day activities, the KeyPay project is recommending a
new functionality for GCash as well as an improvement to an already existing one. Here,
the features of the Keypay Project's target market, including its demographics,
geographic information, psychographic information, and behavioral information, are
defined.
According to the demographic data, users of the GCASH must be 18 years old
with a PH-based SIM, 7 to 17 years old with parental or legal consent from parents or
guardians, and a foreign national with a PH-based SIM. Users of the GCASH must also
be Filipino citizens who are at least 18 years old with a non-PH-based SIM. Regarding
the users' income levels, it is taken into account in the GCASH profile limitations, where
the wallet limit was the most that could be maintained accumulating to PHP100,000.00
and the same amount that could be received into the GCASH wallet each month.
Next is geographic information; people are accustomed to utilizing this type of
platform to purchase loads, transfer money, and automatically receive it everywhere the
recipient is located around the Philippines. GCASH is known as the top tier in the financial
sector and was in high demand on the market throughout the pandemic. Additionally,
users of GCASH include Filipino citizens living in the Philippines, foreigners with SIM
cards based in the Philippines, and Filipino citizens living abroad with SIM cards not
located in the Philippines, such as in Japan, Australia, and Italy.

Following that, the psychographic information provided in this section focuses on
appreciating each GCash user. According to WARC Asia Editor Rica Facundo, the
GCash has to be available where customers are, such as a mom-and-pop shop, open to
the public market, or tricycle driver organization. On GCash, payment information may be
used to target more than 50 different sorts of consumers, but four specific groups come
to mind: online shoppers, foodies, K-pop aficionados, and astute investors. Because
users are so diverse, GCASH was able to gather a variety of demographic data, which
helped them pinpoint the platform's many targets’ markets.
Finally, GCash's usage of various ad solutions to engage with clients was based
on behavioral information. They processed and evaluated this data to better understand
their audience through specialized market research and studies. Through audience
affinities based on verified demographics, transaction signals, and purchasing activity,
GCash makes a lot of effort to communicate with its users in this part. This includes using
SMS to stay in touch with clients who aren't online all the time, using use case banners
to draw consumers' attention to sites for common transactions like sending money, buying
load, and bank transfers, and many other things. Additionally, it covers people who
download an app, like a social media post, watch advertisements, and create accounts
on the GCash application. To provide further context, Statista Research Department
(2022) reports that as of March 2022, the mobile wallet provider GCASH had an average
user base of 60 million users, or 83 percent of the adult population in the Philippines.
In conclusion, as this project is intended to be proposed on GCASH, the market for
GCASH was the KeyPay Project's target market. The target audience for this project is
precisely the current user, also known as the free user, verified user, and potential
customer.
Competition
In the Philippines, e-wallets were first introduced in 2001, and they continued to
operate until a pandemic made them more well-known to the public. Electronic wallets
have become more common over time. This has aided many people in expediting
transactions while maintaining their daily sense of security in their homes. With the usage
of the internet and the ongoing development of technology, people seem to be keeping
up with the advancements of the current generation.
As a result of these emerging technologies, several e-wallets have been created
to offer services to all people, especially in light of the fact that many people are now
relying on e-wallets for everyday convenience. Because of this, such e-wallets are
constantly advancing, forcing GCASH to join the competition. There are many financial
applications that most likely offer the same services, but this proposal will concentrate
more on the two digital wallets, Maya and GrabPay, that are becoming more and more
popular among people.
Maya mobile wallet app, formerly known as PayMaya, enables users to save
money, receive payments, send money, make online purchases, and buy mobile loads.
As an alternative, users can pay bills or transfer money from this application to bank
account. Due to Maya's affiliation with several other financial institutions, users can simply
cash in and cash out as well as pay the majority of expenses.

In addition to being a subsidiary of a transportation company, GrabPay has its own
payment system. The Grab services app may be used to make mobile, cashless
payments. Users of the software may also send and receive money instantly between
mobile wallets and online banks. Every transaction has a service fee to cover costs of
providing the service. This application is trustworthy to use since it is a legitimate company
that is governed by Philippine Central Bank regulations.
These two e-wallets are among the most used and well-liked in terms of financial
apps, and they offer comparable features and functionalities to bank transfers and online
payments like GCash. However, Keypay Project cooperates with GCash in this project by
providing more distinctive features to have a greater competitive edge that will help it draw
in more clients and increase its market share. A typical approach is one that emphasizes
financial inclusion in developing economies with sizable populations of unbanked people.
Instead of a bank account, an e-wallet may be a user's first introduction to a formal
financial service; as a result, offering them the best quality but efficiently executed will
have an impact on the company's business and assist build its reputation in client
markets.
3.3 PRODUCT/SERVICE OFFERINGS
Given that GCash provides a wide range of services to let users transfer money
securely, quickly, and conveniently on a daily basis, this KeyPay project has developed
new features to offer more convenient services. These two new features—Time
Transaction and Security Log-In—along with an enhancement to the GCash User
Agreement that will become the Audio-Visual User Agreement—are meant to help current
users discover and adopt new features more quickly by making it easy for them to focus
on the features that will be most helpful to them.
Time Transactions will be added to the market, allowing users to send or transfer
money to another user at a certain time. This function is available to Filipino users who
are too busy to use their devices, go to actual banks or pawnshops, or work both locally
and overseas. They may use this tool to schedule payments whenever they need to or
want to, and the receiver will automatically receive them at the time the sender has
indicated, provided they have enough money on GCASH to do so. Users will be able to
send or transfer money using this capability even if they are not present at specific times.
Furthermore, the time transaction typically has a duration rather than being an instant in
time. The precise day and hour of the user's arrival are chosen.
Security will receive more attention with Security Log-In. This feature makes it
easier for users to locate and keep track of their use records, in particular the brand of
their phone, the date, the time, and the area where they used the GCash app. This will
help customers detect unusual activities in their e-wallets and take fast action to
safeguard information, prevent unwanted access, and prevent account or data loss if it is
discovered. All users will have access to this so they can keep track of what is occurring
with their accounts. When properly implemented, they mitigate the possibility that
information may be accessed illegally, without the proper authorization, or in a way that
compromises data security.
In addition to the features previously identified, the KeyPay project is introducing
GCash's User's Agreement upgrade. The Audio-Visual User Agreement has a pre-
recorded statement outlining the terms of the agreement. This agreement is formed
between the user of a mobile application-based service and the owner, administrator, or
suppliers of that service, and it details the rights and duties of each party. Most people,
however, hardly ever even bother to read this section. To counter this, KeyPay Project
has created an audio-visual user agreement that works similarly to an interactive voice
response by combining pre-recorded messages or text-to-speech technologies to engage
callers.
The first step in opening an account with GCash is for the user to fill out the
appropriate information. After that, a summary of the user's terms and conditions will
appear for them to listen to, along with an option for them to follow the AI speech. They
must hear the whole section in order to properly understand the set of limitations that
apply to using the application. With this enhancement, the KeyPay project gives
customers the choice to take the necessary precautions before successfully logging into
the GCash application and to be aware of their obligations. Additionally, KeyPay project
recommend that viewers have the choice to watch from beginning to the end in order to
receive rewards like coupons, discounts, and more; if they choose to skip that segment,
however, no incentives will be offered.
3.4 DELIVERABLES
The KeyPay's WBS were composed of 5 main tasks which are system planning,
system analysis, system design, system testing and implementation.
Under system planning, KeyPay will identify the resources needed to be included
in creating enhancements. This also includes the costing of the project proposed and
identifying the risks that will occur during the project's software development.
System analysis focuses on gathering essential data and algorithms that are
needed to be learned and familiarized by the programmers who will design the features.
It is necessary for the programmers to learn the system used by GCash in order to make
a compatible system of proposals.
System design will be handled within three subtasks: developing the GUI, Back-
end validation, and API Creating. This part of the task will be the center point of the
creation of features. Conduct interfaces and functions for each feature proposed.
In system testing, the created features will undergo functional and performance
testing to test if they have worked accordingly in every move. A smooth run should be
evident, and the communication between function and what users should see in the
system should be shown. The scalability of the system will also fall under this main task.
The last component of the main task is the implementation, wherein the project will
finally be handled by the company. The legal papers and things such as ownership would
be dealt with in this part.

3.5 TIMEFRAME
ACTIVITY CODE ACTIVITY IP TIME (man-hours)
A Resources Needed — 12
B Project Costing A 24
C Risk Assessment A 120
D Data Gathering A 120
E Data Algorithms A 36
F Developing GUI D, E 36
G Back-end Validations F 84
H API Creating F 84
Functional Testing &

I G, H 36
Performance Testing
J Scalability H 24
K Project Handover I, J 120
TOTAL 696
Critical Path Method (CPM)
SLACK
ACTIVITY EARLIEST EARLIEST LATEST LATEST
ACTIVITY TIME
CODE START FINISH START FINISH
A Resources Needed 0 12 0 12 0
B Project Costing 12 36 12 36 0
C Risk Assessment 12 132 12 132 0
D Data Gathering 12 132 12 132 0
E Data Algorithms 12 48 96 132 85
F Developing GUI 132 168 132 168 0
G Back-end Validations 168 252 168 252 0
H API Creating 168 252 168 152 0
Functional Testing &

I 252 288 252 288 0
Performance Testing
J Scalability 252 276 252 276 0

K Project Handover 288 408 288 408 0
Critical Path
Program Evaluation Technique (PERT)

Expected
Activity Expected
Activity a m b Variance Time of
Code Time
Completion
Resources
A 8 12 16 4.67 0.44 12.00
Needed
Project
B 16 24 29 8.83 0.69 24.00
Costing
Risk
C 80 120 160 46.67 44.44 120.00
Assessment
Data
D 80 120 160 46.67 44.44 120.00
Gathering
Data
E 24 36 48 12.00 16.00 −
Algorithms
Developing
F 24 36 48 12.00 16.00 36.00
GUI
Backend
G 56 84 100 26.00 53.78 84.00
Validations
H API Creating 56 84 100 26.00 53.78 84.00
Functional &
I Performance 24 36 44 11.33 11.11 24.00
Testing
J Scalability 16 24 32 8.00 7.11 36.00
Project
K 80 120 160 33.33 44.44 120.00
Handover
TOTAL 235.50 292.25 660.00
Project Variance:
0.44 + 0.69 + 44.44 + 44.44 + 16.00 + 53.78 + 53.78 + 11.11 + 7.11 + 44.44 = 276.25
Project Deviation: σ= √ σ ² → √276.25 = 16.62
z = due date - expected time of completion ∕ σρ
= 696 man-hours – 696 man-hours ∕16.62 = 2.17 → .98500 or 99%
Due Date= expected time + (z × σρ) → Due Date = 660.00 + (2.17 × 16.62) = 698.87
man-hour or 87.33 / 88 days to complete the whole project
3.6 PROJECT RESOURCES

Every project generally requires resources to ensure its execution and
accomplishment. Project developers firmly believe that effective project management
equates into effective management of the project's different resources. These must be
ascertained as soon as humanly possible, ideally even before project begins.
There will be a number of types of resources in in this project which developers
introduced and established, including such human resources, whose are associated with
cognitive resources since these individuals are the ones that possess the expertise; thus,
in KeyPay’s project, it will consist of individual professionals, such as business analyst,
accounting staff, risk officer, data processor, programmer, front-end and back-end
programmers and project leader.
Personal computers, desks, industry software, property, raw materials and
machines, tools, equipment, software, premises, and so on are instances of particular
material resources. They can indeed be supplies that are made partially readily
accessible for the project which can be used afterwards later, and yet they can still be
consumables that could be used in a precise amount and then have a unit cost.
Without financial resources, this project will be unable to finance human resources,
acquisition material resources, and manage numerous different project costs. There will
be an overall cost, project grants, and contingency funds in this project; correspondingly,
project developers will have budgeting tools, time tracking software, reporting, and
analytics tools.
In regards to time resources, project developers genuinely think that it is non-
renewable project resource utilized to set - up project tasks, accomplishments and due
dates, way of measuring employee productivity and project costs; thus, this will result in
a project plan, schedule of the project, and time involved in this project. This project will
make extensive use of time monitoring software and timesheets. The value of time
management in projects, teams, and individual performance is often overlooked.
Conclusively, project developers are able to allocate the appropriate resources
which allows this project to be completed on time and within budget. Moreover, project
developers also consider that a scarcity of resources is thus a limitation on project
completion, which is why project developers firmly believe that resource management is
an essential project management activity that characterizes a large part of project
success.
3.7 BUDGET
KeyPay's project planning and budget preparation for a particular time frame
contribute to project financial stability. This enables the project to budget expenditures,
achieve business objectives, and prepare for any necessary operational adjustments to
support the business. Given that all projects eventually come down to costs, it is crucial
to provide detailed budgets for each project's costs. The project manager will be able to
understand how much will be spent on each particular area of the project according to
this budgeting.
In this phase, a bigger spending plan would likely allow developers to hire more
workers, who would complete the job with greater efficiency and provide a greater sum.
Therefore, this project budget includes labor costs for all manpower involved in this
project, all equipment or tools that can be used throughout the project, utilities consumed
after the project is done, and operating expenses for business licenses and permits that
are required to operate the business. KeyPay’s estimated costs that are likely to be
incurred before the project is completed are: ₱ 317,103.08.
PROJECTED BUDGETING
ITEMS COST
Equipment/Tools
Computer ₱ 56,240.00
Developers
Salaries expense ₱ 472,781.74
Utilities
Internet ₱ 2,999.00
Water ₱ 1,100.00
Electricity ₱ 4,000.00
Rent Expense ₱ 10,000.00
Transportation Expense ₱ 10,000.00
Operating Expenses ₱ 12,000.00
Total ₱ 569,120.74
Detailed Breakdown of Salary expenses

Monthly Total
Activity Specialist Computation
Salary Cost
Resources Resource 65,000/20working days=
65,000 4,872.00
Needed Manager 3,250/8hrs=406*12hrs= 4,872
Project Project 32,000/20working
32,000 2,400.00
Costing Accountant days=1,600/8hrs=100*24hrs=2,400
33,846/20working days=1,692.2
Risk Officer /8hrs=211.53*120hrs= 25,384
Risk 33,846
Risk 93,544.00
Assessment 91, 000 91,000/20working days
Manager
=4,550/8hrs=568*120hrs=68,160
29,000/20working days=
Data Data 1,450 /8hrs=181.25*120hrs
29,000 21,750.00
Gathering Controller = 21, 750
72,000/20working days
=3,600 /8hrs=450*36hrs=16,200
Front-end
72,000/
Data Programmer/ 45,250/20working days
45,250 26,381.16
Algorithms Back end- =2,262/8hrs=282.81*36hrs=10,181.16
Programmer
Front-end 72,000/20working days

Data Gui 72,000 16,200.00
Programmer =3,600/8hrs=450x36hrs=16,200
45,250/20working
Back-end Back end- days=2,262.5/8hrs=282.81*84
45,250 23,756.04
Validation Programmer =23,756.04
45,250/20working
Back end- days=2,262.5/8hrs=282RE.81*84
API Creating 45,250 23,756.04
Programmer =23,756.04
72,000/20working days= 3,600
Functional Front-end /8hrs=450x36hrs=16,200
& Programmer/ 72,000/
26,352.00
Performance Back-end 45,250 45,250/20working days=2,262.5
Testing Programmer /8hrs=282.81x36hrs=10,152
45,250/20working
Back end- days=2,262.5/8hrs=282.81*24
Scalability 45,250 6,787.50
Programmer =6,787.50
Project Project − −
−
Handover Owner
Project 52,180 52,180/20working days =
226,983
Manager 2,609/8hrs=326*696=226,983
Total 472,781.74
3.8 OWNERSHIP (Project Sponsor, Project Customer, Project Manager)

KeyPay is critical in ensuring the security and proper management of the account,
and it involves a high level of responsibility and accountability. KeyPay involves multiple
aspects of ownership, there are various roles that need to be assigned to ensure the
success of the project. Under this section, ownership involves the project sponsor, project
customer, and project manager.
KeyPay is the project sponsor that is responsible for providing the vision,
objectives, and resources needed for the e-wallet project. They oversee the project's
progress and ensure that it stays within the project scope, timeline, and budget.
GCash is the project customer that is responsible for providing any necessary
resources or information that the project team needs to complete the project. This may
include access to data, equipment, or personnel. Throughout the project, the customers
are responsible for providing feedback on the work done by the project team and
approving the deliverables as they are completed. This ensures that the project stays on
track and meets the customer's expectations.
Michelle Dorado is the project manager who is responsible for managing the day-
to-day activities of the e-wallet project, including planning, monitoring, and controlling
project activities. She ensures that the project is delivered on time, within budget, and to
the required quality standards.

3.9 REPORTING
This section provides comprehensive information on all the manpower, or
individuals, participating in this project, as well as their roles and duties in assisting
KeyPay in realizing its objectives. The information below includes;
The project owner is responsible for the success or failure of the project; hence
they have ownership over it. As the owner of this KeyPay project, Asialei Dominique
Enclona is in charge of planning, procuring funds for, and managing the project to
completion. She is especially accountable for overseeing the team's execution of project
activities and will support the project manager in providing leadership in order to achieve
the KeyPay Project's vision and objectives.
Under the direction of the project owner, project manager Michelle Dorado is
primarily accountable for the project's successful completion, within the anticipated
spending limit and time frame. She is also in charge of organizing personnel and supplies
in order to realize the KeyPay project's goal and streamline day-to-day operations.
Jonnel Isla, a project accountant, evaluates expenses by keeping track of the cost
of all materials, personnel salaries, and license fees. Additionally, he is the one who
carries out accounting and financial tasks to assess and track financial performance. The
project accountant will assist the project owner with resource distribution among the many
projects. He is therefore required for this project in order for the project owner to
completely comprehend how much is spent on each step of a project.
Monica Poliquit is in charge of managing the project's resources and will aid the
project manager in planning, allocating employees, and using human resources. She is
necessary for KeyPay to view, manage, and obtain the things needed to complete tasks.
She is also in charge of figuring out how well the KeyPay project can handle the staffing
demands of projects, allocating people to projects, and hiring new workers as necessary.
Additionally, they oversee payroll and instruct employees.
Joan Botero will be the data controller, in charge of the data collection that will
gather and measure the information required in the KayPay project, for carrying out a
crucial stage in the project data that affects the project's outcome. Her presence helps to
define the purposes for which data will be handled and how it will be done, ensuring that
all data processed on KeyPay is sufficient, accurate, timely, and secure and is in
accordance with the General Data Protection Regulation (GDPR).
After data is being collected, processed and analyze by the data controller, two
programmers will handle data algorithm to present a solution for the way they want in a
GUI or a diagram or a chart in a project. The front-end and back-end programmer are the
two programmers present to improve the efficiency of a program.
The first programmer that is included in the phase of data algorithm is Carla-Faye
Accad which is the Front-End Programmer. In this part, she is the developer who
specialize in creating and designing the user interface (UI). This focus on building the
front-end portion where the part of users sees and interact with, for developing the
software for the propose features, a need to attract user in terms of screen, images,
graphs, tables, buttons, style, text, menus, and navigation panes.
Back-end programmer Reyziel Curibang is the second programmer working on the
KeyPay project. The programmer in charge of this section is the one who will put the
essential features of the programs and apps required for this project into use. The back-
end programmer is in charge of the application's security as well as content management,
data structures, and storage. Consequently, working together with the front-end
developers and other team members to set goals and create more useful, cohesive codes
to improve the user experience. For the KeyPay project to be successful, it is important
to come up with concepts for fresh initiatives, services, or features.
The amount of risk must be assessed and analyzed while the project is being
developed, and control measures must be added as needed for the project to be
successful. She can offer a process for identifying, analyzing, and preventing risks to the
KeyPay project that might have an influence on the project's intended results with the aid
of risk manager Aira Claudio. Throughout the KeyPay project's duration, the risk manager
will support the project manager in directing the risk management process to prevent
losses from having a negative impact on the accomplishment of the project's goals.
Risk Officer John Kyle Generalao will work with the risk manager to find hazards,
evaluate them, and develop preventative actions before reporting the risk. He will be in
charge of controlling the risk to the assets, reputation, and people involved in the project.
3.10 RISK AND ISSUES
In this part of the project proposal, the possible risks and issues were presented.
The developers' task is to develop new features and enhance the GCash e-wallet, but in
order to achieve the objectives of this project, it is important to identify the risks and issues
of KeyPay to enable this project to identify all possible risks that could harm project
operations. In finding some potential risks and issues, it is supported by an article related
to the features presented by the project initiators.
In regards to the features that KeyPay is proposing, there is the Security Log-In
feature, wherein users are allowed to browse about their past log-in activity and are able
to track who opened or tried to open their account on other devices. Electronic wallets do
not have this kind of feature, which results in an increase in digital theft or fraud. According
to Merwyn D’souza (2017), a study about "potential risks of mobile wallet usage as
compared to a physical wallet in India" demonstrates that some of the most noticeable
risks noticed by users of the current mobile wallet were possible worries about money's
security. Additionally, customers would not want a business to have access to their mobile
wallet data. Identity theft was discovered to be a key issue for non-users that keeps them
away. It is highlighted that "two of the most important factors for a user are the safety and
security the wallet provides and also the ease of use of the application", To engage this
quotation on the proposed feature, it only means that having a security log-in will allow
users to provide safe and sound day-to-day transactions.
KeyPay also proposed another feature, the Time transaction wherein in this feature
users of GCash are capable of transacting even if they are not present during particular
periods as for the reason that sender set up a specific time when money is being
automatically received by the recipient at the moment sender has specified. Project
developers identified potential risk wherein at the time of receiving the money error occurs
because of third party or hackers which could lead to stealing users’ confidential
information. In a journal written by Russ, B. (2022) titled "The benefits and Risk of a digital
wallet" one of the risks mentioned was "Intercepted Data, since mobile phones and other
electronic devices use wireless networks, it possesses a risk of interception. Therefore,
every time information moves across a wireless network, hackers might be able to access
that data." To link this to the proposed feature, it only indicates that users should be
mindful when transacting even in a time schedule since hackers are everywhere and
project developers do not want to experience this kind of risk by the customers. Having a
smooth time transaction without third party intercepting would result in a better use of the
application.
This project also proposed an enhancement for the User Agreement which is the
Audio-Visual User Agreement, this it allow users who possess having the incapacity such
as blind individuals, deaf and other disabilities to listen to the user agreement or to read,
and to those users who don’t even bother to read the terms and conditions for the details
of the rights and duties of each party. It is a text to speech agreement the users are
required to listen to it from the beginning to end of it, but in return the users will be
rewarded to have vouchers or freebies to their future transactions. It is identified that this
feature might be time consuming with it is supported by the article titled "ANALYSIS OF
THE EFFECTS OF BENEFIT AND RISK FACTORS ON THE USE OF E-WALLET" by
Widya Sentanu, Stefan A.N. Sagala, Dodi Marjuki and Willy Gunadi (2020), it claims
that one of potential risk associated with performance, a few examples are wireless
networks, unexpected system errors, and poor system performance so to connect if there
is some error occurs the audio visual will not function on how it is designed, and about
the time risk the time wasted as a result of using a sluggish payment system gaining
access to, attempting to use, and reinstalling the service.

3.11 IMPLICATIONS
Individuals still continue to use e-wallets even though there are some potential
risks and issues, as it provides convenience to the users. E-wallets make the transaction
easier, faster, and safer. Digital wallets are here to stay as the world progresses toward
digitizing transactions and as consumers try to make more purchases. The electronic
wallet (e-wallet) offers each and every feature of today's wallet on one handy smart card,
removing the need for many cards. A digital wallet will also include a number of security
measures that are readily accessible to typical wallet users.
The presented project proposal of KeyPay on the digital enhancement of GCash,
which consists of different kinds of features such as Security Log-In, Time Transactions,
and an Audio-Visual User Agreement, still contains possible issues. In light of the
identified risks and issues about the Security Log-In, developers conclude that even
though it is undeniably risky to add this as one of the features of KeyPay, it still provides
much safer transactions. The users will be able to feel that they are using an e-wallet that
can give them the assurance that they have the power to inspect their activities. In regards
to the Time Transaction, project developers conclude that it provides a benefit to each
and every individual who is struggling with their time to transact personally on time. This
feature will help them schedule their transaction ahead of time.
Lastly, with regards to this upgrade feature, which is the Audio-Visual User
Agreement, the project initiators conclude that having this feature in an e-wallet will
minimize the problem of the user having a hard time understanding the terms and
conditions. It will simply provide knowledge to the end user about how this enhancement
will make their transaction easier and provide ease of use, especially for those who are
incapacitated.
To address the possible risks and issues, developers recommended this KeyPay
project. The developers therefore conclude that this proposed project is mostly beneficial
to individuals, specifically the users of GCash. The additional features and enhancements
to the application will provide a better online transaction that will assure the user(s) that
this is easy to use and will give them a more convenient and secure transaction.
3.12 SUCCESS CRITERIA
This KeyPay project component will evaluate the results of a project both during
and after it is completed. The many categories of KeyPay project success criteria are as
follows:
Customer Satisfaction
With these features and enhancements, this project should be able to satisfy the
wants and needs of the customers in terms of usage of the application. The project should
be able to provide better service quality that will surpass customer expectations.
Technological Advancement
It should be able to introduce potential users to more unique and advanced usage
of technology for effective and efficient use that will benefit them. This will give them a
certain type of assistance to improve their quality of life.
Wide Target Market
This project aims to attract more potential users especially the new features and
enhancement that they could use on the GCash application only. It would be an eye-
catching feature to all people who use E-wallet applications.

Smooth transaction
New features should be run at its best condition. It should have smooth transaction
with all users without further problem and hassle.
Security Enhanced
Current and potential users would feel safe and secure with their accounts under
the usage of the application GCash. Their accounts would be easily tracked by their
owners, preventing further cases of fraud and theft.

4. GLOSSARY
Competition. Refers to the situation where multiple project teams or individuals
compete to achieve a specific project objective or goal.
Digital Wallet. An app that runs on any connected device. It securely stores payment
information and passwords.
Gantt Chart. A visual representation of activities against time that aids project
managers in tracking development.
GCash. A mobile wallet and online payment platform that allows users in the Philippines
to perform a variety of financial transactions through their smartphones.
GUI (Graphical User Interface). Type of digital user interface where a user can interact
with graphical elements including buttons, menus, and icons.
KeyPay. Project that sets goals of enhancing GCash (leading financial technology in
the Philippines) with the assistance of this project, app users will gain extra services that
will enhance their overall experience and make it faster, safer, and more practical.
Project Costing. A technique that makes use of technology to assess cost and
productivity across the course of an enterprise-level project's whole lifecycle.
Scalability. The ability of a system to manage an increasing volume of work.
System Design. The process of creating a system's design, interfaces, and data so that
it complies with certain standards.

System Planning. The first stage in the system development life cycle. It is the process
of identifying, evaluating, prioritizing, and organizing all an organization's information
needs.
Transaction. Transaction refers to any exchange or transfer of goods, services, or
money between two or more parties. It can involve various forms of payment, such as
cash, checks, credit cards, or digital payments.
Sari sari (mom and pop) stores. These are the centre of the community or barangay.
This is how GCash started GCashPo (which stands for pera or money outlet). Imagine
this as like an outlet or sari sari store where consumers can go to either cash in, cash
out or pay bills using GCash.
Palenge or public market. Now users can buy chicken or fish using GCash by
scanning the QR code at the vendor stand.
Tricycle driver association or Toda. Traditionally, a lot of our users pay using GCash
on delivery.
5. BIBLIOGRAPHY
History GCASH
https://en.wikipedia.org/wiki/GCash#:~:text=In%202012%2C%20the%20GCash%2
0app,its%20services%20with%20Facebook%20Messenger.
Business problems and opportunities
https://www.emizentech.com/blog/challenges-of-developing-ewallet-apps.html
https://www.paymentsjournal.com/the-challenges-rewards-of-digital-wallets-for-e-
commerce-businesses/
https://www.nimbleappgenie.com/blogs/ewallets-trend-types-and-challenges/
https://www.linkedin.com/pulse/mobile-wallet-market-opportunities-challenges-
world-of-report?trk=pulse-article_more-articles_related-content-card
https://sdk.finance/the-essential-things-to-know-before-starting-a-digital-wallet-
business/
E-wallet Applications
https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.lumina.com.ph%2Fnews-
and-blogs%2Fblogs%2F10-best-e-wallets-in-the-
philippines%2F%3Ffbclid%3DIwAR2am_VU-
GFkwFfFDIhRaaZcAVOv0k9HPoUDN8SsRsW3j6dwZTVETa7Lzuw&h=AT2dk-
DPW7k6fkFcd-
NJVBq8ZG8F3inXxxjSrXfvFpCFPiXMrdqUCryGzy9P1nDTW9K8X1hacMJD_7Nzt
XTOAfsikoCu2w_ftm0dFcnzXxu3zwwocQlLLpBwFXU227j1DiM0bQ
Risk and issues
http://www.ijlemr.com/papers/volume2-issue2/13-IJLEMR-22055.pdf
https://d1wqtxts1xzle7.cloudfront.net/65236117/IJARET_11_08_070-
libre.pdf?1608559131=&response-content-
disposition=inline%3B+filename%3DAnalysis_of_the_Effects_of_Benefit_and_R.p
df&Expires=1682273709&Signature=Nc51L3apyK8ZyRHKErJN5LEfA7jf164H20G
NEDnEWvdL1l-
kFoa7~YaueMMEwyf3cth5hG2Kmo7o9LO0j~wAmsRJze6ZesNKGEWbV~hiCfbBt
RH0S8DDEssBZacPb7HO3uSIxvAEnONkJNGN5tgCwTNKCliCnisglmv2mJpmd6
GRziV~4K8l0rShAN8ZGzYaHymb3UyxsTuZCUV930v6NwbdD9EdlJRfwmywWqD
KFtPXmzaIzbWpwOJuSxTspKsAxnBTijCwtQtiQonnr2FywnDz92UH9~yUPRJyK5z
oV8dNq8npgNAiqOP7LFkXrnuIVCpY~NwzTav5pjdhniNe0Q__&Key-Pair-
Id=APKAJLOHF5GGSLRBV4ZA
https://www.idstrong.com/sentinel/the-benefits-and-risks-of-a-digital-wallet/
Information on GCash Application
https://www.gcash.com/
6. DOCUMENTATION
1. EXECUTIVE SUMMARY
This project's development will be primarily concerned with GCash, an already-
existing company, and its innovation. The main objective of the KeyPay Project is to
enhance GCASH—the leading financial technology in the Philippines—by introducing a
unique feature that will enable a wide range of users to benefit from its services. With the
help of this project, application users will receive additional services that will improve their
entire experience and make it quicker, safer, and more practical.
This project provides three features that are truly beneficial to e-wallet users.
Project developers would like users to organize funds, make transactions, as well as track
payment histories on devices like phones and tablets, and make time transactions
ensuring that all users are able to interact throughout time zones while simultaneously
maintaining track of their security log.
It enables all users to access offerings and features such as time transaction,
oversee their activities as well as convenient audio-visual users’ agreement. It allows
users access to financial services as well as merchants by radically altering traditional
distribution strategy by form of electronic financial technology offerings. Besides, provide
constructive digital features remedies that encourage and support individuals,
businesses, as well as our country, including financial services for all. These features,
which the project developers provided, can be used at any time and by anyone if it is
installed on their mobile phone. That has to do with those accounts located outside of the
Philippines, if user has a Philippines mobile phone number with any portable network in
the country. No age preference.

KeyPay wants to offer a comprehensive service while making finance accessible
to everyone. Project developers are looking to take some critical factors for success with
the advanced technologies we possess, steps that will end up making life considerably
simpler for users.
As this project is intended to be proposed on GCASH, the market for GCASH was
the KeyPay Project's target market. The target audience for this project is precisely the
current user, also known as the free user, verified user, and potential customer.
PRODUCT / SERVICES OFFERINGS
Time Transactions will be added to the market, allowing users to send or transfer
money to another user at a certain time. Users will be able to send or transfer money
using this capability even if they are not present at specific times.
This feature makes it easier for users to locate and keep track of their use records,
in particular the brand of their phone, the date, the time, and the area where they used
the GCash app.
KeyPay project is introducing GCash's User's Agreement upgrade. The Audio-
Visual User Agreement has a pre-recorded statement outlining the terms of the
agreement. It works similarly to an interactive voice response by combining pre-recorded
messages or text-to-speech technologies to engage callers.

Developers suggested this KeyPay initiative to handle possible risks and issues.
The project's creators draw the conclusion that people, particularly GCash users, stand
to gain the most from it. The application's new features and improvements will offer a
better online transaction, ensuring that it is simple to use and giving users a more
convenient and safe transaction.
698.87 man-hour or 87.33 / 88 days to complete the whole project

Ownership involves the project sponsor, project customer, and project manager.
KeyPay is the project sponsor that is responsible for providing the vision, objectives, and
resources needed for the e-wallet project. GCash is the project customer that is
responsible for providing any necessary resources or information that the project team
needs to complete the project. Michelle Dorado is the project manager who is responsible
for managing the day-to-day activities of the e-wallet project, including planning,
monitoring, and controlling project activities.


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University of Caloocan City

College of Business and Accountancy

“A Digital Enhancement for GCash”

In Partial Fulfillment of the

Requirements for the Subject

Generalao, John Kyle

Dr. Marian Ruiz

The strong GCash acceptance of financial services in the Philippines led to

that require improvement or to improve client services.

This project's development will be primarily concerned with GCash, an already-

enhance GCASH—the leading financial technology in the Philippines—by introducing a

entire experience and make it quicker, safer, and more practical.

Philippines' largest business conglomerates; and Globe Group, a major Philippine

telecommunications provider (Mynt is listed as a subsidiary of 917Ventures).In 2012, the

fully cashless system.

governmental organizations, and financial institutions.

2.2 REQUIREMENTS (BUSINESS PROBLEM, BUSINESS OPPORTUNITY)

contactless payment methods in stores and purchased more online. According to

cannot stop fraud committed by an otherwise legitimate customer. It is significant to take

with data theft, data leak, malware attack and hacking.

According to McKinsey, customers' perceptions of the security of electronic payments

feel secure to keep their money in e-wallet.

credibility and reliability of the digital wallet.

Technological Hurdles. The field of digital wallet solutions is overflowing with

program compatibility, system crashes, and scalability are frequently involved.

application of any type is a complex task.

improve customer experience. Here are some ideas:

Expanding Payments Ecosystem. One of the main challenges of digital wallets

Hirschfield, Research Director at Mercator Advisory Group commented that, "The

difference in providing more access to financial and payment services.

in increased income for the company.

Bill Payments. According to Juniper Research, by 2026, around 60% of the

e-wallet, providers can offer convenience and save customers time.

2. 3 SOLUTIONS (PURPOSE, SCOPE, APPROACH)

as thoroughly handling resources, budgeting wisely, and communicating clearly.

transaction, oversee their activities as well as convenient audio-visual users’ agreement.

a Filipino national with a valid address in the Philippines.

numerous benefits to the overall success of the project.

Through systems approach, project developers can constantly monitor the

accomplishments will be established and any project contributions will be documented.

effective and competent timesaving tactic. This is frequently implemented in order to

making up transactions is challenging or unattainable. Once the users comprehend the

to review specific things. Concerning to audio-visual agreements, it has several benefits

explain or put things in perspective and easier to remember.

3.1 VISION AND GOALS OF THE PROJECT

Enable users access to financial services as well as merchants by radically altering

traditional distribution strategy by form of electronic financial technology offerings.

KeyPay goal is to provide a comprehensive service and thus to bring finance to

3.2 TARGET MARKET, COMPETITION

support customers in their day-to-day activities, the KeyPay project is recommending a

geographic information, psychographic information, and behavioral information, are

Next is geographic information; people are accustomed to utilizing this type of

located in the Philippines, such as in Japan, Australia, and Italy.

Following that, the psychographic information provided in this section focuses on

helped them pinpoint the platform's many targets’ markets.

affinities based on verified demographics, transaction signals, and purchasing activity,

on the GCash application. To provide further context, Statista Research Department

In conclusion, as this project is intended to be proposed on GCASH, the market for

up with the advancements of the current generation.