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    The document discusses popular culture in the Philippines, including komiks, films, and radio. It provides definitions of popular culture and discusses how it is related to media. It then describes some major aspects of Filipino popular culture, focusing on prominent komiks characters, the history and challenges of the film industry, and the development of radio stations.

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    PPC Lesson1

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    29camzii
    17 views6 pages
    The document discusses popular culture in the Philippines, including komiks, films, and radio. It provides definitions of popular culture and discusses how it is related to media. It then describes some major aspects of Filipino popular culture, focusing on prominent komiks characters, the history and challenges of the film industry, and the development of radio stations.

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    Philippine Popular Culture

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    The document discusses popular culture in the Philippines, including komiks, films, and radio. It provides definitions of popular culture and discusses how it is related to media. It then describes some major aspects of Filipino popular culture, focusing on prominent komiks characters, the history and challenges of the film industry, and the development of radio stations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views6 pages

    PPC Lesson1

    Uploaded by

    29camzii
    The document discusses popular culture in the Philippines, including komiks, films, and radio. It provides definitions of popular culture and discusses how it is related to media. It then describes some major aspects of Filipino popular culture, focusing on prominent komiks characters, the history and challenges of the film industry, and the development of radio stations.

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    © All Rights Reserved
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    of 6

    FILAMER CHRISTIAN UNIVERSITY

    College of Teacher Education


    Accredited Level IV– ACSCU-ACI
    Roxas Avenue, Roxas City, Capiz 5800

    GE10 PHILIPPINE POPULAR CULTURE

    Lesson 1: Introduction to Popular Culture


    Definition and Concepts of Popular Culture
    ABOUT CULTURE

    Two things tend to emerge: (1) culture gets mentioned a lot, implying
    that it is a significant concept in our society , and one that we likely can’t
    do without : and (2) it appears in many different , often contradictory ,
    context, suggesting that exactly how it signifies it’s hard to pin down.
    When we talk about culture in the sense of building opera houses, the
    word obviously means something different than when we talk about
    Western culture of youth culture, national culture or business culture.
    Culture in the first sense — the one that fist with opera houses, ballet,
    and Shakespeare-- focuses on what we usually think of as a high-end
    creative production: artistic pursuits that are enjoyed by the elite minority
    as opposed to more accessible leisure activities, such as sports. These
    kinds of cultural production are those that have over time (often
    associated with the past) assumed an especially privileged place in the
    collection of ideas and artifacts that comprise a cultural tradition.

    THE POPULAR

    The word popular was first used in the Late fifteenth century as a legal
    term; an action popular is a legal action which can be undertaken by
    anyone. It was derived from the Latin word popularis, which means ―of or
    belonging to the people‖. More neutrally, ―popular‖ is used to indicate
    something that is widespread or generally accepted. It is often used in
    contemporary context to describe something that is liked by a lot of
    people. For example, when an authoritative source cites NCUS are the
    most popular show on television, based on ratings in 20nnations (TV
    Guide‖) we can assume, reasonably, that a lot of us like slick crime
    dramas shot I glamorous settings. But when we start to look a little
    further into how the word ―popular‖ is used today, it becomes obvious
    that it has to do with more than numbers -- that the words ―popular‖ and
    ―the people‖ don’t refer to absolute everyone, but to a particular group to
    whom a certain quality or vale is attached.

    Understanding the Concepts of Popular Culture


    What is Popular Culture?

    Popular culture is the set of practices, beliefs, and objects that


    embody the most broadly shared meanings of a social system. It
    includes media objects, entertainment and leisure, fashion and trends
    and linguistic conventions, among other things. Popular culture is usually
    associated with either mass culture or folk culture, and differentiated
    from high culture and various institutional cultures (political culture,
    educational culture, legal culture, etc.). The association of popular
    culture with mass culture leads to a focus on the position of popular
    culture within a capitalist mode of economic production. Through this
    economic lens, popular culture is seen as a set of commodities produced
    through capitalistic processes driven by a profit motive and sold to
    consumers. In contrast, the association of popular culture with folk
    culture leads to a focus on subculture such as youth cultures or ethnic
    culture. Through this subculture lens, popular culture is seen as a set of
    practices by artist or other kinds of culture makers that result in
    performance and objects that are received and interpreted by audience,
    both within and beyond the subcultural group. Holistic approaches
    examine the ways that popular culture begins as the collective creation
    of a subculture include the representation of specific groups and themes
    in the content of cultural objects or practices, the role of cultural
    production as a form of social reproduction, and the extent to which
    audiences exercise agency in determining the meaning of the culture
    that they consume.

    Relationship between Media and Pop Culture


    Media and Popular Culture is an international, peer-reviewed, open
    access journal that focuses on the various aspects of popular culture and
    how it is intertwined with media. Popular culture is movement that was
    started in order to give voice to the common masses through different
    forms of media, such as television shows, technology, magazines,
    folklore, sports movies, contemporary books, paintings, sports, fashion,
    pop music, and so on.

    Popular culture in the Philippines is a culture generated by mass media


    that consist of film, radio, television, and press. They were introduced in
    the twentieth century but are still exclusively urban. The earliest form of
    popular culture research in the Philippines is mass communication
    research. It is concerned with content analyses and effects on the
    audience. In the mid70s, literature scholars began examining film,
    television, radio, and comics as modes of fiction and drama. Their main
    concern was the cultural values and the way the transmission of these
    values are being done. This concern was brought up by the so-called
    ―serious ―literature, which are the novel, the short story, the poem, and
    the play because these were not reaching the majority, not even the
    urban masses, and definitely not the rural masses.

    Let us go through some of the major areas of Philippines popular culture.

    Komiks. ―Kenkoy‖ was the first Filipino comic strip. Its first appearance
    was in 1929. Its main character was created by Antonio Velasquez. It
    was only made with four frames and was used as a filler for a weekly
    popular magazine Liwayway. In 1931, Kenkoy was joined with their
    character and they are:

    1. Kulafa. He roamed the mountains of Luzon similar with Tarzan who


    did Africa.
    2. Huapelo. He is a Chinese store owner.
    3. Saryong Albularyo. He is a barrio doctor with a last name that
    actually meant ―quack‖.
    4. Goyo and Kikay. They are the counterparts of Jiggs and Maggie.
    Jiggs and Maggie are the main characters in an American comic
    strip named Bringing Up Father.
    5. Dyesebel. She is a mermaid created by Mars Ravelo, the same
    legendary cartoonist who created Darna.
    6. Darna. She is a Filipino super heroine created by the legendary
    cartoonist Mars Ravelo
    7. Valentina. She is an arch enemy of Darna, also created by Mars
    Ravelo.
    8. Petra. He is a horse-bodied character.
    9. Karina. A magical agent of good with a flying kariton (pushcart).
    10. Phantomanok. A character who is a
    combination of a Phantom and a rooster.

    During the Martial Law, the komiks have been used by the government
    agencies to deliver message of development like the Green Revolution,
    family planning and housing programs. The content of komiks reflects
    dreams, hopes, values, vision of life, escape from reality, and problems
    and solutions. All these make komiks definitely a popular culture. Komiks
    is created by artists who favor the public voice and dreams. Komiks has
    an extensive reach and grasp which makes them entirely ―of the people‖.

    Komiks are reading materials that are cheap and accessible for Filipinos
    and are a substitute for serious literature. It has such an extensive reach
    and grasp because they are being swapped between neighbors and
    workers and their relatives. That is a form of circulation in itself and it is
    not expensive. Komiks has different roles suitable as a phenomenon of
    popular culture. Komiks is a ―Purveyor of entertainment and moral
    lessons, disseminator of values and attitudes, and a source of practical
    knowledge on farming, government policies, medicine, and science‖.

    Film. Cinematrografo are short- featured films that were first shown in
    the Philippines. The first feature films that were produced locallt were in
    1909, featuring the life of Jose Rizal. Jose Nepomuceno’s ―Dalagang
    Bukid‖ was the first full-length feature film shown in 1919. ―Ang Aswang‖
    was the first talking picture made in 1932 by Musser.

    There were a total of 214 movie house in the Philippines in 1924. In


    1939, the Philippine movie industry moved from the bbig-studio
    syndrome to the present proliferation of small independent producers
    with challenges such as high taxes, high production cost, raw material –
    scarcity, no aid from the government, little or no professional training for
    actors and technical staff, and the greatest challenge was the
    competition from foreign movies. Despite all of these challenges, the
    Filipino Film did have an audience. The movie houses were filled
    especially with stars like Dolphy, Nora Aunor, Vilma Santos, Sharon
    Cuneta, Fernando Poe Jr., and a lot more.

    Radio. Radio stations in the 20s were owned and operated by the
    electoral supply company and organized by an American named Henry
    Herman. These stations were for demonstrations primarily and provided
    music for two years. In the 30s, radio stations were owned by
    department stores for advertisement of their commodities. In 1932, radio
    advertising was begun by companies other than the radio stations
    owners. In the Second World War, during the Japanese occupation, all
    radio stations were closed except for KZRH, which was then named to
    PIAM. Short-wave reception was prohibited but many have risked their
    lives to listen to the broadcast of ―The Voice of Juan de la Cruz‖ and the
    ―Voice of Freedom‖ from Corregidor and the Voice of America.
    Underground newspaper relied greatly on such hidden radio sets for
    information about the war. There were 30 operating radio stations five
    years after the war. The Bolinao Electronics Corporation was formed in
    1961. It was the largest broadcasting chain in the Philippines which then
    became the Alto Broadcasting System after the Martial Law.

    After the Second World War, programming in radio was mostly


    American. However, DZRH launched the first local shows. In those early
    times, a recipe for Philippine radio was developed based on satires,
    comedies, and variety shows. It consisted as well of soap operas,
    popular, music program, public service, ―advice-to-the-lovelorn‖
    programs, and news. Radio sets have become a common household
    item especially in the urban centers. The transistors radio became a
    revolution in 1959 and President Carlos P. Garcia asked CARE for the
    donations of such radios to the barrios to fight subversive elements. The
    transistor radio brought news of the government and of the city as well
    as pop music, thus bringing popular culture into the rural domain. Two
    central forms of popular culture communicated by radio are popular
    music and the radio soap opera.

    Popular Music. At the beginning of the 70s, the Philippine pop music
    was certainly American. However, Philippine popular music was also
    present in the form of kundimans, love songs, zarzuelas, street songs,
    and children’s nonsense song but these were not sung on stages or
    even played in the airwaves. Philippine popular culture was basically
    American, from pop, to rock, and even Broadway, to variety shows iin the
    television. Pinoy rock emerged in 1973 through Joey Smith. It has a
    Western rock sound but in Pilipino lyrics. Hot Dog came, which is
    another group, with a slow and melodious beat in Taglish lyrics. The
    Pinoy trend emerged when Rolando Tinio, a poet, translated an album of
    American songs into Pilipino for Celetse Legaspi. Radio stations were
    required to play three Filipino songs every hour, proving that the
    dominant music culture was certainly American. Some radio stations
    went all the way by having all Filipino songs in their programming, thus
    Pinoy pop had arrived. The Metro Manila Pop Song Festival, or also
    known as Metropop Song Festival, is one of the songwriting competitions
    in the Philippines that cater to the promotion of the Filipino music. It has
    launched the careers of the singers and songwriters in the country.

    Literature of Popular Culture. Popular culture literature consist


    primarily of the following:

    1. Reportage and feature stories in daily newspapers and weekly


    magazines;
    2. Reviews of films, TV shows, pop concerts or performances , radio
    programs;
    3. Studies done by mass communication undergraduates, thesis
    writers, and scholars’
    4. Studies done by literature students and scholars;
    5. Studies done by scholars who are interested in popular culture as a
    field of research.

    There are challenges presented by the given literature above. They are
    done in isolation. They do not have a clear perspective. They are
    unlocated in a definite context. There is no collective effort of defining
    Filipino through his popular culture and consolidating findings to
    determine the effects of such culture on him.
    REFERENCES:

    Chapter 2 Handout in Philippine Popular Culture (studocu.com) , March


    30, 2024

    Philippine Popular Culture - Philippine Popular Culture Popular culture


    can be traced back to the - Studocu, March 30, 2024

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