Exercise 5 Activity 5

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EXERCISE 5

Basic Estimation techniques in forecasting

Name: __________________________________ Date: ________________


Year/Course/Section: _____________________ Score: _______________

Direction: Make a recording on how to run a multiple regression analysis using the data below. (Use
excel to run the regression). Explain the results of the regression in the video as well. Video will be
submitted thru a google drive that will be sent by the subject teacher.

1. Suppose the airline has gathered data on its competitor’s average price and regional income over the
same four-year period. In the management’s view, these factors may strongly affect demand. Table
below lists the complete data set. Management would like to use these data to estimate a multiple-
regression equation to be able to forecast average number of coach seats that will be sold. Using
Microsoft excel, do a regression and determine the following:

a. Regression equation
b. The R2 and interpret its result
c. As a manager how will you use the regression results as a forecasting tool to estimate sales?

Year and Average # of coach Ave comp


quarter seats Ave Price price Ave Income
YEAR1 Q1 648 2500 2500 10400
Q2 33.6 2650 2500 10150
Q3 37.8 2650 2400 10300
Q4 83.3 2400 2400 10500
YEAR 2 Q1 111.7 2300 2400 10000
Q2 137.5 2250 2600 9650
Q3 109.5 2250 2500 9330
Q4 96.8 2200 2400 9500
YEAR 3 Q1 59.5 2300 2400 9700
Q2 83.2 2350 2500 9900
Q3 90.5 2450 2500 10250
Q4 105.5 2400 2400 10500
YEAR 4 Q1 75.7 2500 2200 10850
Q2 91.6 2400 2300 10850
Q3 112.7 2400 2500 10800
Q4 102.2 2350 2400 10900

2. As economic consultant to the dominant firm in a particular market, you have discovered that, at the
current price and output, demand for your client’s product is price inelastic. What advice regarding
pricing would you give?

ACTIVITY 5
Basic Estimation techniques in forecasting

Name: __________________________________ Date: ________________


Year/Course/Section: _____________________ Score: _______________

Direction: Using google meet, demonstrate how to run multiple linear regression using excel. After
running the regression, you should be able to answer the questions below.

Suppose that the quantity sold depends not only on price but also on the amount spent on advertising
the product as shown in the following table.

QTY PRICE ADVERTISING COST

(kilos) (peso/kilo) (pesos)

55 100 550

70 90 630

90 80 720

100 70 700

90 70 630

105 70 735

80 70 560

110 65 715

125 60 750

115 60 690

130 55 715

130 50 650

a. What is the Regression equation?


b. What does the R2 mean?
c. As a manager how will you use the regression results as a forecasting tool to estimate sales?

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