New Market Leader. Intermediate. Practice File PDFDrive

Download as pdf or txt
Download as pdf or txt
You are on page 1of 112

product range

awareness

brand image

stretching

loyalty

research
lifecycle

branding
name

meet

share

research

segment

leader
challenger
takes
do target

doens't work
Are investing

works
are taking

is not selling

are not
tarrgeting
sells
dissatisfaction

misbehavior

blame

harm

disruptive

concern

guests

service

staff

needs traveller

facilities
presentations
location

traffic reach

flight
 a growing number of passenger complaints
 a fast-growing area of study
 a wide range of issues
 an interminable delay in take-off
 increasing concern about air quality
 the battle of against dangerous in-flight behaviours
 to respond to customer disatissfaction

TV commercials
trade fair

information technology

labour force

reseacrh project

gorvernmnet policy

saving account
cutsoms officer: nhân viên hải quan
needs analysis
sports cars
oversea trade
2. management
3. office
4. insurance
5. product
6. advertising

vi phạm hợp đồng


breach
conflict
mâu thuẫn lợi ích
waste

cost

range

round
vòng đàm phán
lack
thiếu sự quan tâm
continue

announce organize

select explain
downsize

decentralise

relaunch
reregulate

retrain

redevelop

upgrade
share

recession
pre

revenues

gross

dividend

investment
profit

earnings

stock
hoarding: very large
board on which
advertisements are
shown, especially at the
side of a road

Định nghĩa POS (Point Of Sales) POS là điểm bán hàng, tức là địa điểm khách hàng mua và tiến hành thanh toán sản phẩm.

 to launch an advertising campaign


 to capture one's imagination
 to capture one's attention
 to differentiate one product from another product
 to differentiate between tưo product
 to communicate a message to sb
 to communicate with sb

b
the

a an an
x a
x
The
x

the

thê
the
the

a
a a
break

thrown

see

got on

put

was a real eye-opener

wil get into the hot water

was like a fish out of water

in

with

out
over

up
quyết định hay hđ tiếp theo phụ thuộc vào bạn
resume
a vacancy
interview
a probationary period

a shortlist
a covering letter
a reference
financial package (gói tài chính)

a headhunter
chuyên viên tuyển dụng cấp cao
subsidies
WTO
regulations
tax
tariff
deregulate

dumping
quotas

restrictions
customs
barriers

borders
trade
Fair
quoted
quoted

quotes
regulations
regulations
regulations

meet

meet
meet
order

order
order
bậc thầy lừa đảo
(tham nhũng)
sự vạch trần

giữ bí mật

integrity

whiste-blowers

industrial espionage
slush fund

law-abiding
aggressive

adventurous

motivating
passionate

persuasive
decisive

relationship
empathy

solve

creating

performance
empowering

gains make
achieves

authhority
view

communicate

You might also like