Hey, everyone.

Sam Ovens here and welcome to this module called Creating the
Content. In this module, we're going to really dive in and show you how to create
the slides and how to create all of the stuff that goes into the slides. So there
can be diagrams, there can be formulas, there can be talking points, bullets like
pictures. There can even be videos. Then there can also be cheat sheets and step-
by-step instructions and pinups. There's all sorts of different things that can go
into the slides and into your content. In this video, I'm going to show you how to
really take the structure, which you created in the previous module, your Trello
structure of your whole program, the skeleton of it. I'm going to show you how to
take that and then how to take your raw materials, which you have created and
brainstormed and brain dumped into your MVC chunks worksheet. I'm going to show you
how to take all of that and start refining it and nailing it down into clear points
and then into clear slides. Then once we've got the slides and everything finished,
I'm going to show you how to record the actual video and then how to export the
video, so that it's high quality and everything. I'm also going to show you how to
store everything in Google Drive and prepare all of your content ready to upload to
the content portal. We're going to cover a lot of ground in this video. This video
here, Creating the Content, along with the previous one, which was It's All About
Systems, these two videos contain the bulk or the meat of the training in week
three. They're the most important ones, It's All About Systems and Creating the
Content. I suggest you watch these two videos two or three times because this is
where I share most of the info. Here's what we're going to cover. We're going to
start off with allocating time and getting deep into the zone, how you should
allocate your time coming into this period of content creation because you're
probably a one-man business or a couple of man business and you need to juggle your
time. You've got to look after your clients. You've got to get more clients. You've
got to make money and you've also got your personal life and you've also got to
create this content. So how do we juggle all of that and ow do you get into the
zone to create that really good stuff? Then I'm going to show you the exact method
and process and workflow that we use to create content. I'm going to show you with
step-by-step clarity exactly how we go about creating high quality content. Then
I'm going to show you some tricks and secrets when it comes to creating good
content, different things you can do to really rally your customers to get them
motivated, to get them amped up and executing. I'm going to show you probably one
of the most powerful things I know about creating content or creating any form of
movement and that is to pick an enemy and polarize them. I'm going to show you what
it is, how you can do it, examples of how I do it and how other great companies do
it and we're going to do some worksheets as well. Then I'm going to show you some
secrets to creating amazing content, different tips and tricks, so that you can
inject these into your content to make it really stick. Then we're going to get
into the tools. I'm going to give you templates that you can use to create your
slides. I'm not just going to tell you to go over to Keynote or PowerPoint and just
create them. I'm going to give you templates. They're really good templates. They
look really good. They're designed professionally and all you need to do is enter
in your information and they're designed in a way which is going to make your life
a lot easier. I'll also give you a template for creating cheat sheets and I tell
you all the tools I use, all the software, all the configuration settings, how to
export the videos, everything. Everything you need to create content is in this
video. Then finally, we're going to talk about getting it done. We're going to talk
about the magic word when it comes to creating content and it's done, getting it
shipped, getting it delivered to your customers and staying on schedule. First up,
allocating time and getting deep into the zone. The first thing you need to do is
block out time. The first thing to do is block out time in your calendar each week
that is dedicated to creating content and nothing else. This is really important.
You need to block this time out because you can't create content at the same time
as you're doing all this other stuff. It just doesn't happen. The state of mind you
need to be and to create content is a single-minded focus. You need to just be
creating content and be all in on that and it takes a long time. It takes three
hours to get fully into gear and if you're trying to do content while you're doing
all of these other things, it's not going to happen. It's not going to flow. If it
does, it's going to be forced and messy and it's not going to have clear thinking
in it, which is going to frustrate your audience and make them bail out. So block
out time. You want to have a 50/50 split between content and sales. During this
time, you should spend 50% of your time creating content and 50% generating
strategy sessions and doing strategy sessions and signing up new clients. If you're
working six days a week, that means you've got three days of content, three days of
selling. Don't mix them around. Don't try and do half day selling, half day
content. Just try and keep them dedicated to specific days. It makes it cleaner and
allows you to get into the zone. Dedicate entire days. Don't try to mix sales and
content creation together during the same days. It's a nightmare for your brain and
you'll be inefficient. Then understand your constraints. Because you have customers
live in your program from week one, you must deliver each new week of training
every seven days. That means that you have three and a half days or three days if
you work six days a week or two and a half days if you work five days a week to
create content and the 2.5 or 3.5 days for sales. So that's your constraint. You
have to ship every new week, every seven days. If there's roughly three modules in
each week, then it means you've got to ship one module per day. That's your
constraint that you must step to. That's the key. Don't spill over on these
constraints. Just get it done and it will be quite enjoyable for you to do. Just
keep sticking to the schedule. One week at a time. Keep pumping it out until it's
done. The best way to stick to this and the best way to block out time in all of
this is to schedule it in your world map calendar. You know what the world map
calendar is? I gave it to you in week two. It's the ultimate tool. You want to pull
that up on your screen. Just pause the video now, pull it up and block out time
like when are you going to be creating content. Maybe Monday, Tuesday, Wednesday,
you're going to be doing sales calls and you're going to be generating strategy
sessions, doing strategy sessions. That's all you're going to be doing Monday,
Tuesday, Wednesday. Then Thursday, Friday, Saturday, you might be creating content.
That's how I would do it if it was me. Block out that time now and then make sure
you go over to your calendar, in Google Calendar and block it out too, so that
nobody can schedule appointments with you in ScheduleOnce. If you don't block it
out in your calendar, then ScheduleOnce people will be able to book times there and
you won't have that free time. You need to guard your time like an armed guard.
Make sure that you have this time blocked out and dedicated to creating content. If
you do that, that's the first step and it will help you get it done and then just
stick to the plan. Now, let's talk about getting deep into the zone. The zone is
that quiet place where the whole world around you, your perception of yourself and
perception of time, it just disappears. It's this focus that, once it becomes
intense, leads to a sense of ecstasy and a sense of clarity. You know exactly what
you want to do from one moment to the other and you feel part of something larger.
When you're in the zone, it's when nothing else is in your mind. Nothing else
exists. It's just this. You're not even thinking. This is where the magic happens
when it comes to creating content. The zone is where amazing content is created.
It's near impossible to create content while checking emails, doing strategy
sessions and scrolling through social media. You must have your full being absorbed
into the task. You want to get your thinking clear and your focus dedicated to it
because then as you do the content, it will be clear and people will follow. When
you record it, it will all be flowing nicely and people will tell that you're
passionate about it and you're all in and they will watch the whole video, get
motivated and take action. All of this stems from your focus on creating it and on
recording it and that's the level of focus that your students and customers will
have when they watch it. What you put in is what they get out and what they get out
is what they put in. You got to think about it like that. It's like the mirror. We
know that we need to get into the zone, but how do we do it? Well, the first step
is to just block out entire days and do nothing but create content on those days.
Don't check your emails. Turn your phone off. Don't check social media. Don't check
anything. Just create content. Understand that it takes about three hours of
focusing purely on a single task before you get into the zone. So don't multitask.
That's the trick. Just do one thing. Here's a quick video of this documentary where
Kobe Bryant explains him getting into the zone at a game. You can listen to how he
describes it. Kobe Bryant: There's an energy that you can tap into. It's like a
frequency that you can tap into. Male: What time
is it? Team: Game time. Kobe Bryant: Once you feel it, then everything becomes you
and you become everything. Sam Ovens: That's the zone. In sports, they talk about
the zone all the time. That's where the main athletes get to. That's where Kobe
Bryant, Michael Jordan, that's where all of them get into. They get into the zone
and that's when they perform at their best. The same thing happens with creating
content and with business. It's all about getting into that zone. That's where the
best content happens. The key to it, really, is this focus. You want to develop
your focus. It's a very rare skill these days with all the social media and all of
these instant gratification things and all of these distractions. While it is the
most rare, it's probably the most valuable skill. A lot of people ask me, "Man, how
do you do that? How do you make a webinar like that?" or "How do you make a program
like that and how do you make something that's that high quality or that works that
well?" The secret is it's just focus. Block out the distractions. Focus on this
thing and get it done to a high standard. Laser-like focus is one of the most
deadly skills in the world. If you have this, you win. He who has the most focus
wins. How do we get it? Well, instead of really trying to focus, it's best to just
try and stop distractions. Because if we look at focus and we turn it upside down,
then what's the opposite of focus? It's distraction. If we don't do distraction,
then we're focusing. That's the secret to it. Just turn it upside down what don't
we do, get rid of that and then we're focusing. To focus, you need to stop your
mind off distractions and distractions are thoughts that pin into your head and you
don't have the self-control to let them go, so you act on them or you entertain
them. Thoughts are like imaginary friends. The more you entertain them and the more
you act on them, the stronger they get and the more they pop up. If you don't
entertain them, if you just let them go and you don't act on them, they starve.
Starve them and they will die. They will go away. That's really the only way to
develop it. Starve the distractions, feed the focus. Also, another thing that's
really important to mention is sleep and diet, exercise, hydration and rest. It's
very hard to get into the zone if you're tired. If you're really tired and you
haven't had much sleep, then you're not really going to be in the zone. Also, diet.
Don't go out and eat a whole bunch of bread and fast food and stuff and then come
back to the office and think you're going to be in the zone because you won't
because you'll be too bloated and you'll be tired. Exercise helps. Exercise
definitely helps you focus. Hydration helps you as well and rest. You want to take
probably one day off per week just to rest and relax because in order to get into
the zone, you have to spend time out of the zone. One of the biggest mistakes I see
people make is working too hard and not resting and relaxing at all. You need to
get seven to eight hours of sleep each night, exercise at least four to five times
a week and eat good food and take one rest day per week. If you do that, then the
time you spend working will be much more focused. So these are some things that you
can do to help you focus. Now, you might be thinking, "What does this have to do
with creating content? I just want to know how to create the content." This has
everything to do with it because if you don't have this, it doesn't matter what
tools I give you, what processes and steps I give you. You're still going to be a
neurotic ADD mess. So this comes first. If you have this, the rest happens. I
highly recommend reading these books. You don't have to read them before creating
the content, by the way. You want to start creating the content immediately, but I
still recommend you read these books because they're probably three of my most
favorite books of all time. The first one is Relentless by Tim Grover. That's
Michael Jordan's coach and he coached Kobe Bryant. They talk a lot about the zone
here and how to really get focused. Essentialism talks about the same thing, how to
get rid of the mess. Same with Deep Work: Rules for Focused Success in a Distracted
World. Right now, I'd pause this video, go to Amazon.com, order all of these books,
Relentless by Tim Grover, Essentialism by Greg McKeown and Deep Work by Cal
Newport. Trust me you want to read these books. They're seriously good. I've read
all of them multiple times. Now, the method and process we use to create content.
We know how to get into the zone. We've got our time blocked out in our calendar.
Now, what's the process and the workflow and the step-by-step method that we use to
get it done and create it? Here is the method and process that we use to create the
slides. First of all, I'm going to show you how to create the slides here and then
I'm going to show you how to create the videos. Then I'm going to show you the
method and process we use to store the files. So three steps, slides, videos and
then files. Then in the next module after this, I'm going to show you how to take
all of those files and upload them to the content portal and do all of that stuff.
Now, available for download beneath this video in the resources section, you'll
find something called Content Creation Process. It's a PDF and it's three pages.
Now, I recommend you download this and print it out and then you can just copy this
when it comes to creating this content. It will help guide you the whole way
through. Let's go through the whole thing right now. Number one, you want to start
with the big picture. Start by looking at your entire program in Trello and getting
a good understanding of the whole. Like I said, you want to think like a systems
thinker, which we talked about in the previous module, module two in week three.
Now, I'll show you what it looks like in Trello. Just open up this and open up
Uplevel that I'm currently building right now. You always want to start from the
big picture. Take a look at the whole program, constantly remind of yourself of
what's in it because we might create a week per week and a couple of modules or one
module per day, but what happens is over time, we forget about the things that were
in week one. We forget about the things that are at the end. It's like going
through a forest. If you're walking through a forest and you're following a map,
it's important to stop every now and then and get your bearings and view the big
picture on where you're going and then go back in, put the map back and just keep
walking through the forest. It's really important to switch perspectives. It's
always a good idea to start with the big picture and then zoom in. That's step one.
Then step two is to complete one week per week and one to two modules per day. You
want to commit to creating a week per week and one to two modules per day in a
sequential order. You want to work through like this. You don't want to mix it all
up. You want to work through in the exact sequential order that the system is
designed. So you start with week one first and you do module one first, then module
two, then module three, then module four, then module five. Then at the end, you
create your action items. Bam! You work through like this, then week two, then week
three. The reason why we do it in this order is because we reference different
things from previous weeks at different stages. It all interconnects and all that.
That's why we do it in that order. Once you've done it, step three is to commit to
a module and brain dump. You want to focus on one module at a time. Don't try and
work on multiple things at a time. Focus on one thing. Then you want to do a brain
dump into your MVC chunks worksheet. I'll show you what I mean here. You want to
start at the big picture. Let's say I'm going to be working on this one right now.
Let's say I'm going to be working on creating the content, which is the current
video I'm recording. This is the one I'm going to commit to. This is done. Then
here, I'm going to just mark this label as green because this is done. Now, I'm
onto creating the content. Now, what I want to do is do a brain dump. I want to use
my MVC chunks worksheet here. Now, I've highlighted these yellow because I've
completed them. Then we're on this module here, Creating the Content. Now, what I
want to do here is just brainstorm, just write down whatever things come into my
mind, whatever things I think I might want to include in here. We do this first
before we create and refine the points and before we create the slides. It's a good
way to do it because it releases the pressure. You're not trying to make it
perfect. It shuts off your internal editor that's telling you, "Oh, no, not that,"
or "Not that," or "Don't write like it like that." Just brainstorm. You can see
here the spelling mistakes, grammar is bad. It's just rough. I just dumped it right
here. That's what you want to do. Also, what I'd like to do is I like to get on a
call with somebody and I just use Nick Hauser. I'll message Hauser and I'll be
like, "Hey, can you jump on a call or get on a call?" and we'll just start
discussing and chatting. He will ask me questions. I'll answer them and as I answer
them, I'm like, "Huh, got an idea here, got an idea here." Then I'll say, "Have you
heard me say anything about this like at any of the events or on the calls or
whatever?" He'll say, "Oh, yeah. There's this," and we'll chuck that in there. It
really helps. It seriously helps to have an external person ask you questions and
chat with you because then it just all flows out like a fountain. So don't just sit
there in silence trying to wreck your brain. If it comes to you and it just goes,
"Pfft!" and it just pours out if you're braining onto the page, good. If nothing's
flowing, then get on, post in the Facebook group,
the Uplevel Consulting Facebook group, ask if someone wants to jump on a call and
help you extract this information. Record the call, start dumping it out here. I
typically do this for 30 minutes to an hour until I've got everything out that I
want to discuss. Then sometimes, I might even post in the Facebook group and say,
"Hey, I'm going to create this next week. It's going to be on How to Create a
Course. What sort of things do you want me to cover? What questions do you have?"
and stuff like that. Then I'll look at the customers and they'll tell me different
things and that might give me ideas and then I'll write it down here. Now, you
can't do that when you're creating week one because you probably only have one
customer and they're probably not in the Facebook group. Probably, the Facebook
group doesn't exist. Once you're making week two, week three, week four, talking to
your customers can actually be a great way to get ideas and help this content start
to flow out of your brain. You really want to know what do they need and what are
their problems and what are the things they need to know to advance pass this next
step. If your content is providing that, then it's on point and it's going to help
them with their transformation. Key point here is brain dump first in the MVC
chunks worksheet before creating slides. If you're having trouble doing this, get
somebody to help you, customers or someone in the Facebook group or you can even
ask me on the Q&A calls. I'm going to include this as a PDF for download beneath
this video in the resources section. It's going to be called Raw Materials Example.
This is the actual brainstorming I did to create this program. Throughout this
program, I figured it's best if I include real-life examples as I'm going through
and doing this because as I create Uplevel 2.0, I'm sticking to what I tell you
guys here. I'm creating one new week per week and I'm sticking to that schedule.
I'm trying to create roughly one module per day and sometimes I do two. I'm doing
it in a collaborative way. I'm practicing what I preach and showing you the exact
work and progress as I go through because it will really help you understand it
all. Now, what we do, step four is we refine the brain dump into four to five
points. Reduce your brain dump items into four to five key points and then plot
them in Trello. Once we got this brain dump here, we then want to start thinking
about these key points. Now, you might have created these key points in week one
when we did the MVC chunks worksheet. If you did this, fine. If you didn't, don't
worry about it. If you did, don't think, "Oh, I'm changing it," or "Why do I need
to change it?" Always be flexible. This stuff can be changed around as you go
through because as you develop through and as you start teaching the content and as
you're doing the Q&A calls and as you're looking in the Facebook group and seeing
how customers are interacting with this information, you're going to get ideas as
to what you need to include in it. So be open, be flexible. What I do here is I
look through all the stuff and then I try to refine it into these key points. These
key points typically go in order. Allocating time is important. That's step one.
Then getting into the zone is important. You have to be in that mindset and you
have to have the time to do it. Then how are they going to get into the zone? Well,
how are they going to allocate time? Well, I tell them specifically. Then how are
they going to get into the zone? Well, maybe if I show them a Kobe Bryant video,
then it will help them give an example. Then actually, what if I show them the book
that Kobe Bryant's coach wrote? Also, he taught Michael Jordan and they talk about
the zoning in. Good idea. All right. Include that. What about these other books
that I have that help me focus? Okay. Good idea. All right. You can see how I've
done this. Then I'm like, "All right. Now that they're in the zone, now that
they've got some resources to get into the zone, they've focused, they've blocked
out the time, it's in the world map, they know the schedule they need to stick to,
the mechanics are there, the objectives are set and the goals are clear, now they
need to do it." How do they do it? All right. Well, let's give them the exact step-
by-step process that I use to do it. Then I'm like, "Well, do I have a process?" A
lot of the time, you'll have this realization. You don't actually have a process,
but you do, naturally. Most of the work I do because I know how to do it, I'm
creating ... This is the prime example of why you only ever teach things that you
know how to do because that means you're always going to be fine. Here, I'm
teaching a module on creating content. I know how to create content. I've created a
lot of it. I've created a lot of courses, so I know what to do here. Figuring out
how to structure it, what to say and all of that, that's a different thing. What I
like to do is just reflect and think, "How do I actually create the content?"
because I don't have a step-by-step checklist in front of me. When I reflect and I
think back, I follow the same process every single time, even though it isn't
written down as a process. All I'm trying to do is take that process that happens
naturally and turn it into a document to process. A lot of the time, you might
think, "Oh, but I don't actually have a process for doing that. It just happens."
Yeah, you have to turn the thing that happens into an actual process. There will be
order and there will be patterns in everything you do if you do it successfully.
Your job is to find those things and make them clear, turn them into text on a page
and make them ordered and a list that somebody else can execute. It's just like
writing an instruction manual. That's how we got into this method and process. This
is the exact way that I do it. I use all of these things. That's how we refine it
into four to five points. Once we've got those four to five points, what we want to
do is just grab them like this, copy/paste from the MVC chunks worksheet and then
just drop them in. Here, creating the content, click on that and then edit the
description and just drop them in like that, paste, save. Now, you can see that
you've got the different weeks, the different modules and within each module,
you've got the different points. You can add any notes or anything here if need be
and mark it green when it's done and you just work through like this. Now, point
five, add the points into your slides. You copy/paste your four to five key points
from Trello into your slide template overview. Now, I'm going to give you some
slide templates that you can use. They're available for download beneath this video
in the resources section. It's called Slide Template.key. That's the one you can
use with Keynote or the Slide Template.ppt. That's PowerPoint that you can use with
PowerPoint on a PC. Now, to use this template, I'll explain it in more detail later
on, but you can basically change this background image here. You want to do that.
By the way, don't use this same weird background image for everything. What you
basically do is you put an image in the background that looks nice and is somewhat
in the theme to what the thing you're teaching, the module you're teaching. Then
you drag this overlay here over it like that. Then you can adjust the opacity here
because you might need to make it darker or lighter. Then the name of the module
goes here. This module is called Creating the Content. You'd put the name of it
here. Then you'd go into the overview here. Then you can see the modules that we're
going to cover in this particular slide. Well, in this, sorry, you're going to see
the points that we're going to cover in this particular module. This is the module
title page. There here are the different points. What we'll do here is you just
come up and you can delete this. Then you just copy/paste, but do we want to paste
this in so that they're in the right font here? We just copy/paste and go like that
and then like that and then like this. You want to remove these three point
something. That's just to help you keep it organized, but you don't want to put
those in here. It's unnecessary. Then you want to just space this out nicely.
Voila! Just like that, you have your module title slide with a nice image in the
background. Then you have your overview. It's always good to share an overview at
the start because it shows people what's going to be included in this particular
module. So I highly recommend it. Also, when we create the content portal, beneath
the video in the description, we're going to say, "Here's what we cover in this
module and we'll list these points too." That allows the navigation within your
course to be really on point. The worse thing about a program is one that doesn't
have clear navigation because people can't find what they're looking for. Beneath
the description or beneath the video, if you have a small description and then
these bullets and then the start of the video has these bullets, and then if each
main point, each bullet there has its own title slide like that, it allows people
to even skip through the video and find what they're looking for. This is the slide
template that I've created for you. Now, you also want to put your logo here and
your program name. To do this, you go edit and then master slide, which I can't
find here, but if I go help, master, edit master slide, you can see here it says
your logo and then your program name. Let's say my program is called Uplevel
Consulting and my logo, let's say it's just my name like that in this font or if
it's an image, you can put that in there and then you go done. By editing the
master slide, now you can see this changes for everything. You only need to change
it once in the master slide and then you're good. Then you
can just copy/paste this file to use it as your main template. This is a really
nice template that looks really good. You can have images behind each thing. You've
got a nice overview and then you cover each point with an image slide and then the
bullets and then you'd go into this, action items at the end. That's how it works.
Now, I just want to show you about this image thing if in case it's confused
anyone. Let's say this particular module is on creating the content. Well, you'd
see this, you grab this thing at the back where it says "Change background image"
and you just delete that. Then you can go to Google, you go to google.com and let's
say I want to find creation images. You're just trying to find cool images that are
in the theme. The first one we see here is like these two hands touching like that.
That is how I got the idea to start mine like this. It's about creating, so I went
in the theme with this, the whole touching the hands thing. Then I went along with
the same theme, which is just the same others that really created this. Now, a good
idea when you're putting images and things in is to ... It's a good idea to put
images in because it makes the content a little bit more engaging. If it's just all
black and white, it can get boring. It's also refreshing every now and then when
you introduce each new point and it's got a different image there. It brings people
back and it draws them back in and it makes your content, it makes it more
exciting, it makes it more valuable. Now, I put really weird and different things
in mine, but I don't do that on purpose. That's just the style that I have. It's
just a personal preference thing. You want to make your content like you. Put the
things that you like in the background. If you like different things like maybe
space or if you like different colors or whatever, put in whatever you like. It's
totally up to you. Don't try and copy me. What I'm doing is not something that's
like some tactic or hack that's supposed to work or do anything. I'm just trying to
make it look cool and make it something that I would like. That's the only real
rule for this. Now, I'll show you once you found an image that you like, let's say
we find this one, you can just drag the image to your desktop like that, save it to
desktop and then you just grab the image here, drag it into your PowerPoint. Lucky,
this one was the right size, the same size as the slides, but otherwise, you'd
resize it so it's right. Then you just right click on it and go send to back. Then
you can drag this overlay over. You can adjust the opacity of the overlay here and
just like that, you have a nice slide. You can do the same thing with each new
point because this the module title, the cover. Then this is the index and the
different points we're going to discuss. Then we have a different title slide for
each point. Like a book, a book has a cover and then inside it, it has an index.
The index tells us the chapters. Then if we go to the particular chapter, it will
typically have a part. It will start with its own page. It's just a nice natural
structure that most things use to help people navigate and understand it. That's
how I developed it and that's what's been proven to work well with us and in our
programs. It's been refined over the years and I've given you this template, so
that you can use it too. It works just like that. Now, let's get back to content.
You want to add your points into the slides and you did that. You put them into
Trello and then you put them into your slide template. Then you want to create
image slides for each point. I created the cover slide here, but I would want to
create an image slide for each point. Now, I'll just show you quickly how to do
this. You want to try and keep it on theme with it, but it doesn't have to be on
theme. Let's say this is the second one I wanted to use. Just drag that over, then
get rid of that background image, then drop in this. This time, it's a different
size, so I'd put it in. Then I resize it, then I reposition it. Let's say I like it
like this. Now, you can see it's overhanging on the sides like that. What you do
here is you right click, you go edit mask and then you can drag it in like this and
drag it in like this, done. Right click, send to back, bam! Put this over. Now, it
looks a bit dark, so I'd probably click on here and I'd go down to say 20% and that
one, you adjust the opacity until it's about the right one. Different images have
different levels of brightness. You might need to adjust the opacity until it's in
a place you like. Just by doing this, you can see how simple and easy it is to do.
It just gives your slides a bit of life. When we're talking about the main things,
we're just nice and simple focuses on the text, but it reinvigorates people when
the different points pop like this. So that's why we do it. Also, what I like to do
is it's like a little trick for me. It's a little trick for my brain because when
we create our course, we want to put in the micro commitments to get our customers
and users to get really hooked on the process. We start off with some easier
worksheets and things like that that get them hooked in in the micro commitments.
When I go to create a new module, sometimes it can be a little bit like you're
about to tackle a bigger task. Sometimes it feels like a bit of a chore. Why I like
to start with finding images for the image slides for each point is it's fun
because you're just looking on Google. You're trying to come up with a different
theme for it and you get to find some cool images and put them in and you get to
make it look cool. It's really easy to do and it's creative to do. That's why I
like to start with that because it gets me a little micro commitment. It's a nice,
fun start. Then before I know it, I'm into the modules and I'm creating all the
content. Before I know it, it's done. So it's also a cool little hack to get
yourself into the mood. Then once you have created all the image slides, step seven
is to create bulleted lists for each point. You want to flash each point out into
four to five bullets on a slide. If you need more, you can use more. The process we
used was we went from the big picture here and then we found the module that we're
going to focus on, Creating the Content, and then we went to our MVC chunks
worksheet and we had already brainstormed all of this. We refined this
brainstorming content down into these points here, three to four, five points. We
copied these points into Trello here and then we copied these points into our
slides and then we created a cover image for each one. Now, what it's time to do is
create a bulleted list for each point. My first point here is allocating time and
getting deep into the zone. I'd go, "Allocating time and getting deep into the
zone." I might just center it like that, so it looks good. Then here, now that I've
introduced the point, I have to discuss the point. You can see here I've got this
different discussion points. Here, I say the same thing, "Allocating time and
getting into the zone." That's the title because that was the main point. Now, I
have to discuss this point. I have to say everything necessarily to drive this
point home. Here, you might not need all of these. They're just included in here in
case you do. I'll just get rid of this. Then my first discussion point, well, if I
come back here and I look at my brainstorming, this brain dump I did in my MVC
chunks worksheet, if I look in here and I'm starting to look ... Look, one of the
first things I wrote was, Deep work and blocking out distractions to get into the
zone." Get other people to question you on how to do it and record them. Extracting
things from your head and creating processes. You're basically taking your natural
and messy, all in your head way of doing things and making them step-by-step. Only
teach what you know and have actually done. How long do we spend making each week
or video? How deep do we go with the detail?" You can see here that a lot of this
stuff which I brainstormed is in the content. This is what ... I started with this
brainstorming and then turned it into these points. Now, what you're trying to do
is just you have to drive each point home. Here, if I'm trying to drive this point
home, allocating time and getting into the zone, first of all, I really need to
discuss allocating time. I need to get specific. A good way to create content is to
get specific. What is a good amount of time that these people should allocated to
creating content? I thought about it and I was like, "Well, really, I should just
tell them to do the same thing that I do." I like to stick to one week per week and
I like to stick to one module per day because the best thing to teach people how to
do is often what you do yourself and what you have done because that's the natural
way of it. That's why one of the golden rules for creating content is to only ever
teach the things that you've done. Let's have a look at how it turned out when I
created it because here's the demo, but here's what actually happened. My first
point was allocating time and getting into the zone. Allocating time, to drive that
point home, I said, "Block out time." Then I gave them something specific and
simple to stick to. Good content, you want to ... A good program, you'll make a lot
of these small decisions for your customers, so that they don't have to make all of
them because quite a lot of the time, they're looking for simple rules to follow
and simple guidelines and goals to stick to. I say 50/50, content and sales. Then I
tell them, "50% of your time sales, 50% of your time content." Then I tell them to
dedicate entire days. Don't try and mix the two together and then understand your
constraints. You've got customers live in your program. They're going to want each
week every seven days.
If you're working these many days, you only have these many days to create each
week. We break that down. You've only really got one day to create each module. I
don't just tell them to block out some time. I tell them exactly how to do it.
50/50 whole days and then you have to stick to this. Then more that, I tell them to
actually put it in their world map calendar. They plot that into their world map
calendar and they know exactly what they have to do. It's in there. Now, it's not
just a thought, it's not just a teaching, it's an action that's being taken and
it's a commitment that they've made and they've put it in their calendar. I also
tell them to block out the time out of their ScheduleOnce, so that people can't
schedule into those times, so it's just dedicated to content. Now, the point I'm
trying to drive home here is allocating time and getting into the zone. With this
slide, I've pretty much covered allocating time. Then with this slide, I covered
getting into the zone. Now, a lot of people they might be like, "What is the zone?"
So I describe it. Then where the content magic happens. I say, "This is why you
want to be in it. This is what it is. This is why you want it and here's how to get
into it. Follow this." Then to drive my point home, I show this video. Then even
more, I tell people to stop getting distracted, these things can help and some
books. So I really drive the point home for getting into the zone and the point
home for allocating time. Now, once I've done all of that, this first point is
done. Once I've done this first point, it's time to move to this next point. That
first point here is done. When I cover all of these points and I drive them home,
then creating the content is done. That module is done. So you're starting to see
how it works. This should be very helpful for you because I've created every single
template, process and everything you need. I'm using myself and this live course,
which we're going through right now as an example. That's how we discuss each
point. You want to think about it. You want to think about the conversation you're
having with your client and simulate it using slides.. whenever you get stuck, then
a really good thing to do is talk to your market, get on a phone call with them or
ask them in the Facebook group. If you can't do that, then get somebody in the
Uplevel Consulting community to jump on a call with you and help. That external
person can really help you get this stuff out of your brain. Also, you really just
want to talk to someone. The way I'm thinking about my program is if some guy paid
me 100 grand and came over here for a couple of days and sat down on my couch and
he had two dedicated days and I had to teach him everything, well, I would think
about what I would say to him to teach him how to do each one of these things.
That's just what you're doing in slides. Remember that your program is just really
simulating. What you would do is if you are talking to the person yourself. It's
not trying to do anything fancy. It's just trying to get your points across. Then
that's step eight done. You want to follow that till you've completed all of your
points, discuss all of your points and created all of your image slides and
completed it for your entire module. Bam! Now, your modules aren't going to be as
long as mine. This version of Uplevel, it's version four, version four or five.
It's not going to be as long as this. Yours is going to be much more simple and
probably a lot less content. So just relax, chill out with that. The next one, step
nine is to add any resources for detailed instructions. If you need to deep dive
into technical or step-by-step tutorials, the best thing to do is to use cheat
sheets. For example, if we're going to set up your website, which we did in week
two. I'll show you the best way to teach this to just show. If I just grab ... I'll
go into the Uplevel program here and then I'll go into week two and then how we get
clients. In here, I told people that they needed a website. Setting up your website
is the second point. I can find my second point because it's introduced with
images. Here it is, setting up your website. I see that I created a cheat sheet
called "I. Setting Up Your Website". Instead of showing them in this module here
and recording it in this module here, because setting up their website is
technical. I did it within a cheat sheet. The cheat sheet I created looks like
this. I guess I can just pull it up here, Setting Up Your Website. I created it in
Google Docs and it's just instructions. Download and install this, go and follow
these around. Sometimes each point might need detailed instructions like linking a
domain into something. That's going to be detailed. Within here, I've got another
video that shows specifically how to link the domain to ClickFunnels. Now, it's a
good thing to do to keep the detail, the stuff out of the main module because a lot
of the time, people just want the high level teachings and what not. They want to
know where the cheat sheets are. Within these modules tell them, if you want to do
that, I've created detailed instructions in this cheat sheet, then you can include
that as a resource, then people can use this if they need to. It also is really
handy if people come back to the training later one. They can quickly find what
they're looking for and follow the instructions instead of having to flip through
random videos and trying to find these different things. That's a good way to use a
cheat sheet. I've given you a cheat sheet template, which is available for download
beneath this video in the resources section. I'll show you what that looks like.
Just trying to clear my desktop here. It's called Cheat Sheet Template.pdf. Here,
I've given you one that's from Consulting Accelerator called How To Run a Likes
Campaign. This is cheat sheet here. Now, this is an actual one that I use in
Consulting Accelerator, so that you have an actual one to understand how I use
them. Then it says here, "Click here to download this in Google Docs." You want to
click that. It will open it in Google Docs and then you can go file, make a copy,
save one to your own Google Drive and now, you can use this as your template for
creating cheat sheets. You can put up here what this cheat sheet is called,
introduce it here with a title and some instructions. You want to remove this link
here, get rid of that. Then you want to put your own logo in here. You don't want
to have mine in here, unless you want to drive all of your customers to me, that's
fine. Then you delete this and put your instructions in. Then in the footer, you
can just add in your company name and you can use the same copyright information,
just make sure you change the consulting.com information with your company
information. Then once you've created the cheat sheet, you can just go file,
download as, PDF, bam! Then you can include those cheat sheets in the resources
section for your customers. That's how we go to the different levels of details. We
don't bulk people down too much within the modules. We save that for cheat sheets
and things. Also in the previous module, module two in week three, which is called
It's All About Systems, I told you to create your main three things, the only three
or four things that matter. You would have created that worksheet and you'll have
that as a PDF. You should have that in week one, video one. You should tell people
about that and that will be a resource too. We refer to that kind of thing as a
pinup. A pinup is just a main point or something that people have to remember or
should remember. You want them to print that out and pin it up, so that they just
don't forget that thing. That's how I use pinups. Pinups are quite powerful if you
keep them for the main things. Also, cheat sheets are powerful as well. If you're
going to include templates or an Excel file or things like that, you can include
those too in the resources section. Then once you've done that, some modules need
resources, some don't. You'll notice that there's a lot of modules I have that
don't have any resources. It's because they don't need them. Only put them in if
they need to be there. If they're step-by-step instructions like this, the method
and the process, this is something that deserves being a resource because people
probably want to refer back to it without having to go through the video. Just
think about the user and his or her experience and just try to make it nice for
them. Then step 10, summarize the action items. At the end of the modules,
summarize the action items that they must take. We go back to our MVC chunks
worksheet here and we look at the info that we put in here and we can look at our
particular slide. Here, these were the different things we told people to do. We
made each point. At the end of the slide template, which I gave you, which is
available for download beneath this video, you can see at the end it says, "Here's
your action items." Here, you can put in your different action items. The first one
might be to set up your website and then explain it here. Then step two, I mean,
action item two, action item three. In this module that you just taught them, what
are the actionable things that they must complete? Those are your action items and
you list them at the end because when we do the module, we introduce it, we give
them the high level view and the different points, so they know what's in it and
they know what we're going to do. We introduce each point. We discuss each point
and drive it home. Then we go to the next point, the next point. Then at the end,
we tell that we summarize because people have gone through multiple things. To keep
it top of mind and refresh the memory, we summarize the main action items that were
in this thing. Then we end here with a motivating message to inspire action.
Sometimes you'll notice I'll put something here like, "Let's get it done," or
"Let's get to work," or "Let's build this thing." These are nice things to put at
the end of each module after the action items because we've just covered some good
teaching, we've told them what to do, we've given them what they need to do it,
we'd summarized what they have to do and then bam! We give them a punch of
inspiration and motivation and then end. That's a good tempo, theme or structure to
stick to. This template and these instructions should help you in a huge way. This
will really help make the content creation process easier for you. Then step 11 is
check the presentation from start to end. Once complete, run through it from start
to finish and check the flow. Before we try and record it or do anything like that,
I always start at the front and I check everything. I read this, then we cover
this, read this, this, this. I'd go through and I'd make sure everything makes
sense, everything flows and everything is in order. It's also a good idea just to
check for any blatant spelling mistakes. I mean, I'm probably the last person to
say this because I actually make quite a lot of spelling mistakes, even in my
really high quality versions. It's always good to just look to make sure there's no
blatant ones where the spelling check has found it for you. I always find the ones
where the spelling check has found it for me, but unfortunately, it goes a bit
further than that. Just provide that there's no red underlines and the spell
checker hasn't found it, then that's good enough. It's been good enough for me to
make 30 million or something, so it should be good enough for you too. Then once
you're happy with the flow and you're confident about everything that's in it and
you feel like you've driven your point home and provided everything necessarily to
make this point come to life and happen for your clients, then awesome. You have
finished with the slides. That is the process that we use to create the slides.
Once you've done that, awesome. You're done. You've created the slides for one
particular module. Now, it's time to go to the method and process we use to create
the videos. Once we've created the slides, now we need to record us talking to the
slides. Like I said, both of these processes, how we create the slides, how we
create the videos, it's available for download beneath this video in the resources
section and it's called Content Creation Process. Download this, print it out, have
it handy, so that you can just follow it when you come to creating your content.
Step one when it comes to creating the modules, the module videos is have
everything prepared. You want to have your slides ready and you should have checked
them and you're comfortable with it. Then you want to have your resources on your
desktop if you have any of them. If you're going to talk about some resources in
the video, then have them on your desktop handy because you don't want to be
scrambling through your computer and going, "Oh, I can't find it," or "Maybe it's
this one or maybe it's that." It's just going to look a bit silly. Have the
resources ready on the desktop and then make sure your desktop is clean and have
all of your different apps closed and your browser and everything clean. It's just
as simple as that because you don't want Skype or Slack or different things popping
up over your computer when you're recording. What I did before I created this one
is I had all of my resources here ready. Not only did I have them all out here
ready, but I put them on the right-hand side of my screen. The reason why I do this
is because I know throughout this video when I'm recording, all I have to do is
drag it like this and open up the one I'm trying to talk about. I know which one to
click on because they're all named correctly and they're all in order when I talk
about them. I talk about this one first, then that, then that. So everything is
here, everything is ready. Also, I don't have a bunch of crap on my desktop. It's
just really clean. It doesn't matter if people see my desktop or something like
that. Also, you can notice Slack is closed, everything else is closed. I don't have
anything open. This is it. Then when I go into my computer, I don't have a million
tabs opened and stuff. It's always a good idea to clear your history because if you
have to type anything in here, you don't want people to see all the different
things you might have been searching for or the different websites you visit or
anything like that. I'm not saying that you're going to be visiting anything bad,
but people are just so nosy. I know because I've seen. What happens is they pause
things and they're like, "Oh, what's that?" or "What's that?" I know this because
it's really funny. I was listening to a song on YouTube like this drum and bass
song. When I switched slides from here to the browser and open something up, there
must have been the screen that had that opened only for a second. Then in the
Facebook group, someone tagged me and they're like, "So you like drum and bass,
huh, Sam?" Then they had a screenshot of the thing. That just goes to show that
people notice all of those things and they're nosy. Just clear history, make sure
that your navigation toolbar up here is clean. I don't mind people just seeing the
different categories I've got up here, but I don't have all these different things
in here a mess because people are going to be distracted. They're going to start
looking at these different things instead of on the main thing. I don't have all
these tabs open, quit out of all the apps, desktop is clean. I'm prepared. I'm
ready to do this thing. Then you want to set up your screen recording software.
Now, available for download beneath this video in the resources section, there is a
content creation tools cheat sheet. Here, I give you everything that you need. I
like to use ScreenFlow. It's for Mac. I use a Mac, so I like ScreenFlow. I'm in
love with ScreenFlow. I have to create so much content. I spend so much time in
this thing. It's never really failed me, touch wood, but I love this thing. It's
very simple. I love it. I would recommend you go to consulting.com/screenflow, grab
that. If you're using a PC, I hear Camtasia is good. Now, you can use anything else
you want, but these are the ones I recommend. That's the screen recording software.
That's what I'm using right now to record this. If I click up here, you can see
here that I'm using ScreenFlow right now to record this. You want to set up
ScreenFlow and you want to make sure that it's reading the right microphone. You
want to make sure it's recording your computer desktop. The best thing to do is a
test. Test is the most important thing. I remember one painful time where I hit
record and I must have done a one-hour video or something and then I went to end it
and I noticed that there was no audio. It's just a really shitty feeling that you
never ever want to happen. I don't think that's ever happened to me once since that
bad experience. Now, I test everything every time. I'll just click start, I'll hit
record, I'll say something like, "Testing, testing, testing." I'll record the
video, I'll stop it and then I'll check to make sure it got the audio and that the
audio was coming through the right microphone because when you plug in your
microphone and then you go to record, ScreenFlow might still be picking up your
internal microphone, which sounds horrible, even though you've got a better one
plugged in. So make sure it has the right one selected. Do a test. It's the best
way to make sure. You want to use a high quality microphone. Don't use your
internal microphone. Don't even use the Apple headphones. Use a proper microphone.
On this content creation tools, I recommend the Yeti. It's a great microphone. It's
cheap, it's good, consulting.com/yeti. Go to that. Here's what it looks like. This
is refurbished, which makes it cheaper, which is great. It's still just as new,
works as new and it's 100 bucks. This is a beautiful mic. It's simple, gets the job
done, cheap, worth every penny. The audio is crucial. If your audio sucks, people
will find it painful to listen. They've done scientific tests and found that audio
quality is more important than video quality because people just can't stand
hearing poor audio. Also, make sure that you record in a quiet place. Make sure
that there's no kids screaming in the background. There's nothing worse than that
sound. Make sure it's nice and quiet like there isn't a jackhammer outside your
house or whatever. Find a quiet place. Then once you got that done, you want to
record your video. I'm pretty sure that's the next step. To record your video, you
want to try and do everything in one take. I see people try to do different pieces
like a minute here, four minutes here. That's a big mess. The best thing to do is
just click record, start the slideshow like this and then just go. Walk through the
entire thing. It doesn't matter if you have to close the slideshow, move this
around, open up this, do this. That's natural and people actually like seeing that
instead of this Hollywood-grade catch together thing. It's totally fine for you to
open up your browser, search for things. Totally fine to move different things
around and other stuff like that. Don't think that that's not what you can do. I do
it all the time. People like it. It makes it more real and it allows you to do it
in one take. I'm just trying to find where we are here. Yup. Also, don't think that
if you say an um or an ah or something like that or you mumble a little bit and you
have to go, "Oh, sorry about that. I mean, that's ..." Don't think that if you do
anything like that that it's over and you have to start again or don't think you
have to have another take. It's okay. You can correct yourself and
catch your mistakes in the one take video. If you totally butch it up, sure, do it
again, but it's fine to just make a mistake or two. It makes it more real. In fact,
we've got some interesting findings that sometimes when we do a webinar where we
make a couple of mistakes, it does better because it just makes it more human.
Also, the benefit of doing it all in one take is gets done way faster. Your energy
is on point. If you do things in different takes, your energy might be high and
your voice will be different at different times and it makes it all messy and
people don't feel the energy when they're watching it. It makes it a nightmare to
export and edit if it's in lots of different takes. If it's all in one take, it is
the easiest thing in the world to edit and export. So try to do it in one take.
Step five, be relaxed and conversational. A lot of time when people go to make
videos, they get into this actor type of personality. They start acting and they're
not really just talking how they normally talk. Don't act or do anything fancy.
Just discuss everything as you would to a friend. To really take the pressure off
yourself, just think that, "Oh, I won't even use this one. This first one I'm going
to do will just be a draft." That's what I like to do to myself. It's like a little
cheat. Whenever I make a YouTube video or one of these videos I'm like, "All right.
This first time around, let's just do a draft and I'm not even going to use it
anyway, so just chill. Just read through it." That's what I do and then a lot of
the time, it tricks my brain. The pressure is off, so then it ends up being fine
and I use that as the real thing. Just relax. That's the main thing. You're not
putting on ... This isn't a movie. This isn't a Superbowl commercial or a Superbowl
performance. This is a training program, so don't freak out. Then follow the
structure. When you hit record and you start your slideshow, just follow the
structure. It's in the sequential way that it should go. Introduce the module,
explain the high level and then discuss the overview and then discuss each point,
discuss action items, end. If we go to our little template, we introduce the
module. What I like to say at the start of every video is, "Hey, everyone. Sam
Ovens here and today ..." and then I do the thing. What's funny is that it's just a
good ... You want to have your own intro that you can just stick to it. It makes it
easy to start every video because you just say the same thing every damn time. It
means you don't have to think of any elaborate start. Also, people become used to
it. There's a funny story. Somebody in the Consulting Accelerator, they must have
listened to my trainings so often without headphones on using speakers that their
girlfriend baked them a cake for their birthday and the cake had icing on it that
said, "Hey, everyone. Sam Ovens here." No shit. You can go into the Facebook group.
Search for it, you'll find it. That's when I knew, "Hmm, that really must have
stuck." So it's quite cool to have the same theme and intro to all of your stuff.
People will become accustomed to it and remember it. I just say, "Hey, everyone.
Sam Ovens here," then I talk about, "Welcome to this module called this. In this
module we're going to discuss this," and I just cover the high level, so people
know what they're in for. Then I say, "All right. Now, here's what we're going to
cover in today's video. We're going to start off with this, then this, then this,
then this, then this," and I just briefly describe it, so they know what they're in
store for. Then I introduce the first point. Then we jump into the discussion, get
this handled and then go into the second point, work through the whole way until
you get to the action items. Here's the action items, explain it. Motivational
message to end like, "Get it done. Let's get to work. Let's get this thing going."
Done. That is all you need to do. Now, a lot of people I remember were asking,
"Sam, do you script out everything you say in these modules?" Hell, no. Absolutely
not. It is so hard to write a script. I don't know if anyone's actually tried to
write a script. Back in the early days when I was really self-conscious and scared
and shy and all that, every video I made had to be scripted and I used a
teleprompter not for my content they go, but it was my marketing videos and it was
the most excruciating experience of my life. To write a script is so much work.
Then when you go to say it on video, it's so unnatural because people don't speak
the way they write and people don't write the way they speak. You don't have to
write a script. You're not copying a script. You don't even have to have every word
you say on the slides. That's actually a bad idea. Never write every work you're
going to say on the slides. Just have the talking points and the things necessary
that you need to make each point and then fill in the rest just off the cuff.
Everything I do when I say the main point is off the cuff. Perfect example, well,
it's the one I'm doing right now, which is follow the structure. See, all I said
was follow the structure and then this and then what did I do? I went on to
describe it further off the cuff. I went in to the template. I told you the mistake
people make. I explained a little story to tell you about why you don't do it and I
hadn't premeditated or planned what I was going to say to you. It just happened
after I saw that point. That's how you do it. It makes it easier. Then step seven,
once you've recording the whole module video and you hit stop and it's done, well,
then what you want to do is trim the start and the end if necessary. How you do
that is I can open up this right here, which is this here is the start recording of
this module, Creating the Content. The reason why it's going to some cuts in it is
because I'm referring to it and I can't have a recording if I haven't stopped it
halfway through, so I can show you guys how to trim it. What you want to do is you
want to go right to the start here and you want to make sure that the start starts
at the point where it should start. It doesn't have you clicking around on your
desktop, then playing the slideshow full screen and then starting to speak. You can
just drag this little by here to the right point, then you can just right click and
go ... Where is it? Split clips and then you can delete the little cut and drag
things around and have it start at the right point. Then you can also trim the end.
Quite often at the end, it has you going up here and then clicking stop record.
It's not the end of the world, but you can trim it to make it look nicer, so it
ends like that. Pretty simple. Then what you want to do is you want to resize your
frame to 1080p and adjust the video. This is a good trick that I noticed most
people don't do. Right now, if you record on your computer, it's not going to
record in 1080p. It's going to record at whatever resolution your computer is at.
If you click this bottom thing at the left here, you can see that right now my
resolution on my MacBook Pro is 3360 x 2100. Now, that's out of proportion to what
most videos are. Videos are at 1080p, which is 1920 x 1080. Here where it says
preset, you just want to select 1920 x 1080 and then click the green tick. Bam!
Now, what you'll notice is that your video is too big. It looks horrible because
it's ... Now, what you do is you select all of this like that and then you just
drag the bottom corner. All you're trying to do is just make it fit lengthwise like
that and then drag it down until you see that yellow line there going across. That
means it's in the middle and then you want to get the other horizontal line,
vertical line, sorry, showing too, just to make sure it's centered. Once you can
see that other line that was flashing, bam! That means I've got it dead centered.
That means that now it's resized to 1920 x 1080 and I centered the video, so it
looks good the whole way through. You can drag this thing the whole way through to
have a look. Now, it's all right if it cuts off the bottom piece because you can
see here, it's cut off my Mac toolbar. That's fine. They don't need to see that.
It's also cut off the real top thing of my computer screen. That's fine. They don't
need to see that. In fact, it's actually a good thing because it hides what time
and date it is. It makes your content ... If people can see the date or the time or
whatever, they might start thinking or wondering about that. When it's cut out like
that, it's actually perfect. So I love it. I love doing it just like that. I record
full screen in ScreenFlow, then I resize it to 1920 x 1080, resize the video and
then it's good to go. Once you've done that, we're good. Now, it's step nine. You
want to check your export settings. You want to make sure everything is configured
correctly. I'll show you what these export settings are. You want to go file, then
you want to go export and then you want to make sure dimensions is set to 100. That
100 should be 1920 x 1080. That's the perfect size. That's 1080p. That's the
perfect resolution for your videos. Then you want to use a preset called Web-High.
You want to make sure that Web-High is using these specs. It should be H.264 video
encoding at 1,200 kbits/sec, AAC audio encoding at 256 kbits/sec. It's saved as
Web-High. If yours doesn't say Web-High or if you're using some other software and
you're wondering what Web-High is, well, that's the settings right there. Just
scale 100% 1920 x 1080p. Click export and export it to your desktop. Then it will
take a little bit for the video to export to your desktop. Once it's done, it's
done. Then you'll have the video file on your desktop. Now, one thing that I'm sure
some of you are going to notice and that is the speed of exporting. Now, if you're
going to be in this business of making programs,
creating videos, creating content, then obviously, video exporting speed is really
important. If it takes hours of time for you to export videos, honestly, it's going
to be a really smart move for you to just buy a better computer because that's
costing you a huge amount of time. I always want to make sure I've got a really
fast computer with a fast export speed because I don't have time to be sitting
around waiting for stuff. So if yours takes two hours or three hours to export a
module, get a faster computer. I like to use the MacBook Pro Retina. It's really
fast. It's the 15-inch one. I highly recommend that. 15-inch MacBook Pro Retina,
that is a nice, fast machine. It's not mandatory. If money is tight, then don't do
it, but if you have the money and your computer is slow, it will be worth it in the
long run because imagine how much time you're going to save over a few years
exporting all of these videos. So that's a good one to do. Also, your internet
speed. We have to upload these videos and they're generally pretty big. They're
generally multiple gigabytes. If you're uploading this stuff and it takes forever,
then you probably need to find a fast internet connection. I remember when I lived
in New Zealand, it would honestly take ... This was a while ago in New Zealand
before I got a faster connection, it would honestly take overnight to upload this
stuff. Not only that, but sometimes during the night, my computer would shut down
or there's an internet error or something and it would fail. Then by the time I
woke up in the morning, it wasn't even done. It used to drive me mad. So it's so
important to have fast internet too. Get the fastest internet connection you
possibly can. Here in New York, we've got 1,000 mb/sec up and down. It means I can
upload a 3 gb video. I can upload the whole thing in probably less than 20 seconds.
Done. It makes the speed at which I can work way faster. I highly recommend you get
the fastest internet connection possible and you get a good fast computer. If money
is tight, don't do it. If you can, do it. It will be a huge ROI. Then you export
the video and you're done. Then you'll end up with a video file on your desktop and
it should be an mp4 video file. When it's done, ScreenFlow will tell you that it's
done. Then once you've done that, well, then it's time to go to the next step in
the process, the method and process we use to store files. Like I said, all of this
is available in the resources section in the content creation process sheet here,
all of it. The creating the slides one, the creating the videos and storing the
files. What we do here is we want to save everything and structure it correctly on
our computer. You want to create one main folder on your desktop and you want to
call it your product name. I just go here, new folder and it might be called XYZ
Program. Then within that, I want to create six to eight folders for each week. I'd
go week one and that might be called ABC. Then you just go copy, paste, paste. Week
one and that can be two, three, four, five, six. This says it's a six-week program.
Now, you want to go through these and rename each one like week two and this might
be called ... You're creating a different file for each week. Then you want to go
to step three, which is create two to six folders for each module. All of this is
within ... This is the name of the program. Within this is the weeks. Within the
weeks, you want to have the different modules. This might be called "1. The Road
that Lays Ahead." Then there might be another one called "2. Mapping Your MVC".
These where the modules go. Then within each module folder, you want to add
the .key or .ppt PowerPoint slides. Once you've created your slides, then you can
put them in here. Just drag them like you might put that in there. Boom! Then once
you've recorded the video using ScreenFlow, you'll have the mp4 file. Well, drag
that, put it in here too. Then if you've got any resources like all of these
resources here, you can drag those and put them in here too. This way, you have
everything neatly organized. You've got the name of your program, the different
weeks within each week, different modules within each module, the slides, the video
and the resources beautifully structured, perfectly structured. Now, just to show
you that this is exactly what I do and I'm not just telling you to do this stuff,
here's mine. It says "Uplevel 2.0". That's the name of this program. Here is all of
the different weeks, week one to nine. Here is a slide template that I use myself
for creating my slides, so I can use the same template again and again and it's
basically the same and it is the one that you guys use here, except that it's
slightly different because it's set up for consulting.com, but you can see I use
the same structure. Bam! I stick to the same thing as the one I gave you. Then
within here, if I go into this one, we're at week three, Building Version One,
here's the different modules. Then let's look within this one. Here's the slides
for this one, Anatomy of a Program, slides, intro, different cover image for each
one, then we drill into each point. Then I was able to record it and it was called
Anatomy of a Program.mp4. This is the ScreenFlow recording. This is a video file.
You can see all of this here once the video is done. Then there was one resource
that I included, which is called Design Principles Pinup, which is available as a
PDF. That was included in there too. That's how you structure it, just like that.
You can see you want to build it on your desktop using a file structure like that.
I'll show you why soon. It will all make a lot of sense soon. We are going to use a
content portal. We are going to put all of our content in a portal. Some people
think, "Oh, that means that I shouldn't ... Who cares about all my computer?"
Wrong. You're going to want to access this content multiple times ever after you've
built the program. If it's all in all of these disordered, if it's all over the
place, then you're not going to be able to find what you're looking for. In fact,
I've lost some old programs I did because I was so disordered when I created the
program. I couldn't even find the different slideshows and things that I used and
it was a mess. Also, a lot of the time you might need to ... Let's say something
happens with the content portal. I mean, it's very unlikely, but let's say all of
your data gets somehow removed from there. Well, you don't want to have lost your
whole program. You want to have another version of it somewhere. Also, you can
access it offline, which means you don't have to be on the internet to access it.
It's another reason why. So definitely, follow this. Don't think this process here
is unnecessary. It should be mandatory for everyone. Then what you want to do is
create an mp3 audio file. Now, a lot of people don't do this, but it's so easy to
do and a lot of people actually listen. We found it quite interesting. I had my
data scientist run an analysis on a sample of over 12,000 users over more than one
year, which is very statistically significant, by the way. Roughly 25% of people
listens to audio, especially when they're on their mobile phones and by walking
around or on the bus or things. We looked at the data and it's actually used a lot.
It's very easy to do. It makes your program better. It makes it as better user
experience and it's the easiest thing in the world to do. I'll show you how you do
it. We use a tool. If we go to the content creation tools resource, available in
the resources section beneath this video, it says mp4 to mp3 conversion software.
So check out Faasoft. To get it, go to consulting.com/faasoft. Go to that. Bam!
Here it is. It's for Windows and Mac. I'll just immediately buy it for 25 bucks for
Mac. It is worth 25 bucks and it's lifetime access. It's so good. I'll show you how
easy it is to use. Once you've got your video here, let's say I've got this Anatomy
of a Program video, well, all I do is I open up Faasoft audio converter and all I
do is just drag this video in here. Bam! Then I just want to make sure this is
destination desktop and it's saving it as an mp3. Then I just hit this big button
here. Bam! That's all. You can see it's probably going to take 40 seconds to
produce this. It's doing it right now. Progress, 20%. It takes about 40 seconds and
three clicks to produce an mp3 file. Then as soon as this gets to 100%, then I'm
just going to abort this right now, so don't worry about that. As soon as it had
completed, you have your mp3 file and then you can drag that and put it into your
folder too. So you should have the slide as a Keynote or PowerPoint, then the video
file, mp4, mp3 file, mp3, then any resources that you have inside each module. So
you can see I actually use this structure for everything. It's a structure you want
to use. I use it myself. You should use it too. Now, let's go back to this. Now,
you want to create a .docx text file. You want to order a transcript of your mp4
video using Temi or Rev. To do this, a transcript is really important for a few
reasons. Number one is you can provide a PDF transcript for people if they prefer
to read. A ton of people prefer to read. Actually, quite astounded how many people
prefer to read. It's so easy and it's so cheap to do that you may as well do it.
You don't have to do any additional work. Now, if you're on a budget, use Temi. If
you want a perfect transcript, use Rev. We use Rev, but money isn't tight for us.
So if money is somewhat tight, use Temi. Temi is fine. If you go temi.com, you can
create an account here and you can ... It's 10 cents per minute. If your video is
60 minutes, then that's only going to be six bucks for an hour-long transcription.
That's cheap. That means to transcribe your whole course is barely going to cost
anything. Rev is the more perfect
one if you want that, but honestly, Temi will be fine for all of you guys. That
will transcribe your full one hour video in probably less than ... It will probably
take them, I could say probably two, three hours. These guys are so fast. At max,
it will take them 24 hours, but I've never ever seen something take that long. Then
that will just give you a file, like a .docx file and then you can grab that and
then you can save that as a PDF. Then you can put that PDF in the resources section
for your customers, so that they can read if they prefer. Now, a lot of people,
they will actually read it. I'm not joking. Same with listening. Funny things
happen. We've even seen people use the transcript and listen to the mp3 at the same
time and read at the point at which like the mp3 is. Now, doing these extra things
just makes your program that much better and it shows that you care about the
users. The best thing is it actually takes no extra work. It takes one minute and
three clicks to make an mp3 and it takes a couple of clicks and six bucks to make a
transcript. Just do it. Then you want to have all of these files within your file
structure here, how you created this. Just to show you that I do this, if I go to
Accelerator 2.0, then you can see here. Here's the specific file. Here's all the
different weeks. If I go into week one, here's all the different modules. If I go
into this one module, here's the slides, the mp3, then here is the transcript. If I
click on this, you can see that we had this transcript done by Rev. You can see the
full transcript here. We're just able to copy/paste that, put it into a PDF or
whatever and use it. Now, the cool thing about doing transcripts is that number one
is you can make it a better experience for your users. Number two is you can
actually use it for creating additional content. We turned all the transcripts into
workbooks and we send those to people. Now, you're not going to do this on version
one. In fact, you shouldn't do it for a long time because it's a lot of work if you
don't want to do it, but you have these resources at your disposal that you can use
later. Also, what I like to do is I like to search through them because in a PDF,
you can just go upper left and search for a keyword and find different phrases you
said and it makes all the things I've said in the past searchable by me, so I can
go back and get ideas for different things. So definitely, do it. It's well worth
it. Now, once you've created this whole file structure here, you want to make sure
that you back it up using Google Drive. Now, the reason why we do this is because
if your computer breaks, which actually is the high chance of that happening, hard
drive failed, things get lost, stolen, dropped, don't leave your whole damn course
on your computer and don't back it up. That is silly. It's a nightmare waiting to
happen. You want to create a business account, which is called G Suite. In this
tools resource here, if I pull it up called Content Creation Tools, G Suite and
Google Drive. Go to consulting.com/gsuite. Go there, create an account with them
and for $10 a month, you get unlimited storage. I'm not kidding you. We have
terabytes and terabytes and terabytes of it and it's 10 bucks a month per user. Use
that, back it up, put it into Google Drive. Make sure that you're protected. Make
sure that every time you create a new module and you add it to that folder that you
back it up with Google Drive. Then just repeat this process for every module you
create until your entire program is done. You want to just follow the same step.
Whenever you go to create content, follow this. Follow this to create the slides.
Use the templates I've provided to create them too. Then when you go to create the
video, follow this checklist. Then when you go to structure the files on your
computer, follow this, back it up with Drive. Repeat. All done for you. This way,
we have an offline version on our computer. We have a backed up version on Google
Drive, which means we can lose our computer and anything can happen and we're fine.
It means that in the next module after this one, I'm going to show you how to edit
to the content portal. It's especially important that you back it up to Google
Drive now because we don't have a version in the content portal. So you don't want
that to happen. That's how we do it. Once again, these three methods, they're
available for download in the resources section beneath this video and it's called
Content Creation Process. Download it, print it, use it to create your content.
Now, let's talk about some tips and tricks that we use to really create powerful
content and really make content creation easy for us to do. The first trick is to
pick an enemy and polarize them. The easiest way to create content is to divide
your niche and you can do this to other things too, not just a niche, but let's
start with your niche, is to divide your niche into the old and the new way, so
this is the old way of doing consulting, this is the new way. You probably saw me
do it with new age attraction. This is the old way of doing organic attraction,
this is the new way of doing organic attraction. I do it with a sales script. This
is how most people sell. This is how we sell. It's good to just create the old way,
the new way. Your way is always going to be the new way and the better way. It's
good. It's polarizing. It helps people understand what you're talking about. It
helps them identify things and it helps them remember things because they not only
know what it is, but they know what it isn't. It's a very powerful strategy that
people use to rally people. By picking an enemy, you can polarize. You want to
think who's your enemy going to be. It's probably the old way. I talk about
traditional consultants and the new consultants. I also in the previous module, I
talked about how most people think and how employees think and how systems thinkers
think. So I polarized there, always polarizing. It makes it way easier to create
the content. The way you do it is by creating an enemy, giving them a name and then
saying, "Explain how most or others do it. This is how most people do it or this is
how other people are doing it," then say why it's wrong. Point clearly why that way
is wrong. Now, people are like, "Uh-huh. Yeah, that is the way. Ah, I know people
who are like that. Oh, I am like that." Then it's wrong, "Oh, yeah. He's right. It
is shit." That's what happens in their brain. Now, you've got them perfectly in the
right place to explain the new way. So introduce the new way, "This is the way that
I've found works better," and explain it and then explain why it is better. Then
you've got the people nodding and they're like, "Yup, that's right. I am like that.
I know other people are like that. That is what we do. It is wrong. I can see why
it's wrong and I agree this way is better and I want this way." Now, you've got
them ready, they want it. Now, the only thing they have to need is how, "How do I
do it?" Then you tell them how to adopt it or grow into the new way and you do that
by explaining instructions, going into the details. By following the structure, it
makes things way easier. It's so easy to create content when you follow this way.
Now, let's use some examples because just like I told you to create, to use in your
trainings, examples back up everything. It makes every point clear. Example one,
with Accelerator, I divide consulting into traditional consultants and new age
consultants. With Uplevel, I divide consulting into done-for-you and one-on-one and
leveraged group coaching and programs. In fact, I created this divide and polarized
this to help people identify with, "Oh, yeah. I'm ready to go to that next level."
That is Uplevel. That is the next level. It's moving from this to this. So I had to
polarize it to actually create the premise for the program and then to create all
the content too. Another example, Andrew Argue, who's one of our Uplevel Consulting
students, who makes about a million a month now and he started with me when he was
only making 17 grand a month, so a very good story. He divides accountants into
traditional firms and next level firms. He talks about the way most accountants do
it and how it's stupid and how it's wrong and then he talks about the next level
firms and how they crush it. Then he rally his people and they want to become next
level firms. Same with the lady we have in our Quantum Mastermind program. She's
got a program called New Age Firms. She helps law firms that are all outdated and
run with abacuses in the stone age. She helps them turn to new age firms and she
polarizes her market. Very good thing to do. Very smart, makes your job easier,
makes it easier for the customers to understand too. Then with Accelerator in week
one, video one, I divide people into killers who win and then sissies who with a
failure uniform and I tell them to go and drive for Uber. Again, dividing because
people are like, "All right. Don't be that. I want to be this." It's so much
clearer for people to understand what to do when they understand also what not to
do. Very powerful strategy. A final example, with Uplevel 2.0, this program, I
divided organic client attraction into traditional and to new age attraction. I
explained how we're doing new age because this is the new way, this is the better
way. I explained the faults of this, why this way is better and then told you how
to do it. So I followed my exact training to a T. Now, to show you how polarizing
works so well, all you have to watch is probably Apple's most famous advertising
campaign of all time. I'll play it for you now. Mac: Hello. I'm a Mac. PC: I'm a
PC. Mac: You're so tight. You okay? PC: No, I'm not okay. I have that virus just
coming around. Mac: Oh, yeah. PC: You better stay back. This one's a doozy. Mac:
That's
okay. I'll be fine. PC: No, no. Do not be hero. Last year, there are 114,000 known
viruses for PCs. Mac: PCs, not Macs. So let me just grab this. PC: Man, I think I
got to crash. Mac: Hey, if you feel like that will help, good. Hello, I'm a Mac.
PC: I'm a PC. Mac: I'm a PC too. PC: I ... What? Mac: Yes. See, now you can run Mac
OS 10 or Windows on a Mac. So in a way, I'm the only computer you'll ever need. PC:
Ah, too shay. Mac: I don't think you're using that right. PC: Too shay. Mac: No,
this is it. You only say, "Too shay," if you make a point and I make a
counterpoint, you see. So I said, "I run Windows," but you haven't made a point
yet. Let's try it again. You can get a Mac and still run all your Windows stuff.
PC: Too shay? Mac: Hello, I'm a Mac. PC: I am no one. Mac: Okay. PC, what are you
talking about? PC: Listen, friend. It's not very safe for me right now. You
understand? There's a lot of spyware out there. It sneaks into your system, follows
you wherever you may go. In fact, take these. They'll keep you safe. Mac: PC,
really, I'm good. I run Mac OS 10, so I don't feel worried about your spyware and
viruses. You take them. PC: Yeah, you're right. I probably should have a backup,
anyway. You never saw. Mac: Never saw who? PC: Me, PC. Oh, God! Sam Ovens: Now that
you've seen that, now it's time for you to divide and conquer. How do you polarize?
Who's your enemy going to be? How are you going to do it? Well, I've created a
worksheet and it's available for download beneath this video in the resources
section and it's called Polarizing Your Enemy Worksheet. It's available as a
Keynote file, which has .key at the end and a PowerPoint file, which has .ppt at
the end. Open up the one, whatever one you use. Now, it's time to really polarize
your audience and your market. Describe the old way. Who are they? Start listing
the attributes, habits, beliefs, processes, et cetera. This is like the Client
Avatar Worksheet, which we did in week one, but here we're using it to divide the
niche. We're not trying to describe the whole niche. We're trying to divide it
here. Then the new way, what's the better way of doing things? Describe the whole
thing. Now, Mac did it so well. This ad, it really defined Mac. One of the best
things about Mac and Apple is that all Mac users hate PCs and they think PC users
are dumb. That was one of the smartest moves they ever did because whenever a Mac
user sees someone with a PC, they almost shiver and they're like, "Oh, my God! You
use one of those?" That was probably the smartest thing that Apple ever did. They
really rallied their users as ... They created a regime and a cult. All of these
Mac users are trying to convince PC users. It's, honestly, one of the smartest
marketing things ever. They made the Mac the cool one and the PC the nerdy lame
one. You want to write the old way. It might be using [inaudible 01:45:02]. You
might write accountants they do everything on paper and they don't do any marketing
and they don't know how to sell and all of this. Then the new way might be they use
Facebook ads and funnels and they use sales scripts and all of that. Talk about the
old way, talk about the new way. Divide and polarize your market. Once you've done
this, come up with a cool name for it. You might call it old or traditional. You
might call it traditional firms and then you might call it new age firms or you
might call it traditional consulting or new age consulting. You know what? Just
come up with your own name for it because now you've got an image in your mind of
these things, their different attributes and what they do and the different way
they run their business and you've got a name for it. Now, it's easy when you
create your content because all you're doing is teaching people how to become this
one. You're teaching people how to adopt this new way of thinking, this new way of
being, this new way of running their business. It's an entire identity. It's an
entire shift. They want to go to this one because it's better than this one. Makes
life easy. This piece of advice here is worth a million bucks. Seriously, it's very
powerful. It makes creating content way easier. Pause this video. Open up that
worksheet, get it done. When it's done, save it to your computer, then upload it to
our action items section. When you have done that, unpause this video and let's get
back to work. Now, let's cover some secrets to creating amazing content. I've
covered a lot of it now. We've gone into a lot of detail and I've really explained
the processes, the tools, the step-by-step. I've given you real-life examples.
You've got everything, but let's now talk about how to make this a little bit
better. This is available for download beneath this video in the resources section
too. It's called Content Creation Secrets. It's a PDF. You can see it here. It's
good to have this handy when you're creating your course, so you can print it out,
have it on your desk and you can be like, "All right. Am I following these things
to try and make my content better?" I've given you the process and the structure,
but now, these are things to just ask yourself to improve the content. First of all
and this is the most important, it's first for a reason is simplify, simplify,
simplify. The best programs are the simple ones that people can remember and
execute on. Make it simple. Dumb it right down just like the only three or four
things that matter. That there is worth everything because it makes it simple.
Also, come up with diagrams. Help people visualize and remember the point you're
trying to make. One of the best ones I've made, probably the best one I've ever
made for my trainings is showing people that a consultant is somebody that helps
someone go from their current situation to their desired situation. It's two
circles on a screen with an arrow, but it helps people visualize it. They're like,
"Ah, that's what a consultant is. All right. Current situation, desired situation."
They remember it. Simple. It's not fancy and complex. It's simple. Then you also
want to try coming up with formulas. Help people plug in their pieces like for
creating a message, "I created this one. I help blank to blank by blank." Now,
honestly, if you go on LinkedIn now, I swear this is going viral. Millions of
people are using this because they've got it from my webinar. I have it on my
webinar. That's how it's reached mass adoption because I taught this on the webinar
and then now, millions of people are using it because it's such an easy way to say
what you do. Before, people couldn't say what they do. With this, it just got easy,
"I help this niche to get this result or solve this problem by doing this thing."
You don't have to have these in version one, but I'm just showing you a few things
to try and ... This is what will take your content to the next level. Then when it
comes to what makes a good consulting business, instead of describing all these
abstract things, I created a formula, niche times offer equals result. If you have
a niche and your offer solves a problem for them, then it will get them the result
that they want. If you have these three things correct, the right niche with the
right offer that solves the right problem, then you'll get them the right result.
If all three of these things align, then you'll be making money and you'll be
successful. Also, showing process maps. If you're teaching a process, show the
process map and then explain it as well. For example, the new age attraction and
the funnel. When I taught the new age attraction, I show you the exact flowchart.
If I open this up and I go to this new age attraction, here, I turned it into a
flowchart. This helps people understand it more. Instead of me just explaining it,
then it will be all jumbled, but I showed them what to do, join the Facebook
groups, add people as friends, message them, get them to a 15-minute chat, get them
on the strategy sessions. Then they can take an alternative route. They might view
your profile and content, then come through your funnel. We also do it with
LinkedIn. I even got the arrows. I made the proper system map, process map. Then I
went to another level and I even color coded it and gave these things names,
Hunting, Advancing, Farming, Closing. Remember, you're building version one. It
doesn't have to be this good, but I just figured I might as well just show you a
few of the tricks, anyway. Can't do anyhow, but don't stress about having formulas
and all of this. If you can, use them. If you can't, just get it done. Then
memorable names. When you use memorable names for things, it makes your content
stick. I'll give you an example about this. Back at school, I talk French and Maori
and Japanese and I think that's it, so different languages. I can't remember
anything, but I can remember one word distinctly and that's kokuban, which is
Japanese for blackboard, the chalkboard that you write on. The only reason why I
can remember it is because my Japanese teacher said, "If you want to remember what
the word is for blackboard, you just imagine this. Imagine pouring Coca-Cola on the
blackboard and then grabbing a burger bun like a bread burger bun and then just
wiping it on the blackboard with the Coke." He was like, "Kokuban." It stick. Never
forgot that. Only thing I can remember out of all the languages I've ever studied.
That's the power of doing something like that. When it comes to silence on the
strategy sessions, I call it the Sam Ovens Silence. Makes it more sticky, makes it
memorable. Then when it comes to being needy and being whiny and whingy, I call it
the failure uniform. Now, people can identify them, "Ah, you've got the failure
uniform on." Makes it stick. Then with Facebook, blue and red swans. Again, not
important to have this in version one, but if you can, why not? This one you should
have in version
one, though. The things you should have is you should make it simple. If something
is a process, you should come up with a diagram or a flowchart. Then you should use
real-life examples. Every point you make, try and use a real-life example. Look at
what I'm doing here. Every point I make, I show examples because it just helps it
stick and nothing solidifies your point more. Example, look at all the examples I'm
using on this slide. There's an example and an example. Then tell stories. Humans
are wired for stories. Explain your point with one, e.g., how I talk about from my
garage to New York and what it was like back then back when I was at my job at
Vodafone. I'm sure you've heard these things and the story I just told before about
the Japanese teacher and the kokuban. Real-life stories, humans, that's how we've
evolved from the cave days to now is through stories and we remember them. So tell
stories. When you get stuck and you can't try and get your point across, just tell
a story and give an example. Done. Another thing you can do sometimes is use
quotes. These really stress your point. When I'm trying to get people to use a
plan, I always use this one. If you don't ever plan, you'll become a part of
somebody else's plan. I don't even say who said that one because it was a mentor of
mine that isn't even that famous. So I just say, "One of my mentors told me this."
So it doesn't even have to be a famous person, but sometimes you can go on Google,
look for a good quote, find it, use it. I used one from Henry Ford earlier in the
program where I said, "Man without machine is a slave. Man with machine is a free
man." I used that to solidify my point that we want to automate and machine our
consulting business as much as possible instead of having it all over the place and
being a slave. Sometimes quotes can help. These are some secrets to really make
your content that much better, to give it some punch. Again, all of these are
available for download in the resources section beneath this video. It's called
Content Creation Secrets. Now, the most important thing, motivation. Motivation is
the most important thing. Most programs fail because they don't provide people with
the motivation required to do the work. They might be technically it's all there,
but it just doesn't have enough punch and the energy doesn't reach through the
screen and grab the viewer by the throat and pull them in. That's a huge thing is
motivation. With teaching, if you do any research on teaching, then you'll notice
that a lot of them say, "Engagement is everything, same with energy and
motivation." Programs that succeed, they bake motivation into every element of the
training, every module every week. Motivation is like a warm bath. You don't just
get motivation and then you've got it. It dies down throughout the day. It dies
down in between days. It certainly dies down over a week, over a month. I mean,
it's all over the place. Every module you do, try to bake motivation into it.
That's important. When you do this, it makes your content more engaging and it gets
people boosted up again every time. How do you do that? How do you get people
motivated? Well, telling stories is a good one and then getting people, being
excited when you're providing the training. Your passion shines through in your
work. If you dread making your programs, then your students are going to dread
watching it and they're not going to want to do it. Remember, it's just like the
mirror. It reflects everywhere. You want to be fully into this. You want to love
what you're doing. You want to love what you're teaching. You want to be into it.
You want to put passion into it. When you do that, it will shine through to them
and they'll all want to take it and run with it. A surefire way to lose motivation
of your people and of yourself is to teach something that you don't know how to do.
That is not going to happen. Never teach something you don't do yourself. I know I
sound like a robot. I've said that a lot now, but that is so important. It's the
golden rule for creating programs. The best method for teaching is to only teach
what you do. Another one, lead by your actions and results. People are perceptive
and smart. They will notice if you're not in alignment with your teachings. If you
are out of alignment, they will abort your program and look for something else,
guaranteed. That's why you only want to teach things you know how to do. That's why
throughout this entire module here I went and opened up my actual folders. I showed
you that I followed this exact template that I gave you and I showed you that I use
all of the things that I told you how to do myself. Every single thing that I put
in here, I do it myself. Because of that, it shows because then when people see
what I do and when they see me answer questions off the cuff or do a YouTube video
or write an email, they'll be like, "Oh, he's doing that." Then when they see that,
they believe in that much more. When people start to notice that you don't, your
actions and your advice are out of alignment, nothing will ... You'll be an emperor
exposed without clothes. It's like the curtain will come down and you're screwed.
Everyone will abandon you. So make sure you lead by your actions and results. If
your method of teaching it isn't the same as mine because you do it different, that
doesn't matter. Teach it the way you do it. You're not trying to be a Sam Ovens. If
you try to be one, I'll beat you at it because this is simple equation. I am me and
you aren't. What you can beat me at is if you just become fully yourself. That's
what you want to do. Pour your emotions, heart and soul into every lesson. People
notice this and it will rally them and provoke them to commit with everything they
can muster. So don't be afraid to show your quirks or obsessions. People like that
kind of stuff. If you're really driven to the point where some people might say
it's obsessive and a bit ridiculous, good. The things that make you different, the
different quirks and things that you have, your different feelings about things,
your stories, all those things that make you unique, those are the things people
love. It will get people to bond with you and stick with you. When you get that,
you've got the engagement and then when you've got that, people receive the
information and they'll implement it. Very important. Bake it into every lesson.
Now, let's talk about the slide templates and other tools that we use. I've talked
about this earlier, but I give you the slide templates. They're in the resources
section. We opened them up before. It's called Slide Templates, .key is for
Keynote, .ppt is for PowerPoint. I told you how you can put the image background
and change the title, do all of that stuff. You know exactly how to use these.
Already talked about it. Then the cheat sheet template, I explained that one too.
If I go to cheat sheet template here, this is a real live one you can model off of
from Accelerator. Click this link. It will open in Google Drive. Go file, make a
copy, save it to your drive. You can use this. You can edit this, delete this, put
your logo here. You can use this to create your cheat sheets. Very simple. Now,
when you create your cheat sheets, file, save as, download as a PDF. Give them to
your students as a PDF. If you want them to have some things that they can edit,
then include a link here to open it in Google Drive. When you share it with people
so that they can edit it, to do that, you just click share and then you go
advanced, change this and on. You can go anyone with the link, no sign in required,
can view, save. Once you've done that, just copy/paste this link here. Give anyone
that link. They'll be able to view it. Then you can put that link into your Google
Drive here and to your document. That allows people to download it as a PDF, click
a link in it and then have the Google Drive. Then I also gave you the screen
recording software, the links to that, high quality microphone, the export settings
for ScreenFlow, mp4 to mp3 conversion software, transcription services and G Suite
and Google Drive. Now, this is available for download as Content Creation Tools.
It's a PDF. That way, you've got the links directly to these different things and
you can see everything on one slide. You'll notice beneath this video on the
resources section there's actually quite a lot of resources. It's because we
covered a lot of ground in this video. It was a big one. Now, let's talk about
getting it done. At this stage of the program, you understand systems thinking
because we did that in previous module. You have completed your MVC chunks
worksheet. You've plotted your program in Trello. You've identified your three to
four leverage points and you've started to collect raw materials and brainstorm and
brain dump all this information into our MVC chunks worksheet. Now, you know how to
create the content. In this module, this beast of a module which we just covered,
you know how to take the raw materials from your MVC chunks worksheet and refine
them into four to five points and then copy/paste those points into your slides and
then start flashing out the main discussion points. You know how to do all of this.
You have the training, tools and the templates that you need. You have step-by-step
training that shows you the entire process from the big picture right down into the
details. Just like I tell you how to do it, big picture, the details and everything
in between, you have it all in this training. You've also been spoiled because you
have the slide templates, cheat sheet templates and a list of all the tools
required to do the job. You have everything. No one has this much help and this
much support and tools and detail when it comes to helping them get their course
done. You've got everything you need. Now, it's
on you to get it done. You have everything you need. All you need to do is block
out the time each week, commit to the task and execute. You know what to do, you're
ready. Now, let's get it done. Here's your action items. Read the recommended
books, Relentless, Essentialism and Deep Work. They will honestly change your life.
All of them on Amazon now. You don't need to read them before creating the content.
Do not do that, but definitely read them. They're really, really powerful books.
Content creation process, download the cheat sheet and use it. Start using it to
build your week one, get your week one shipped and delivered. Then make week two,
then make week three, then make week four. Stick to your schedule of one week per
week, one to two modules per day. Get it done. Configure your tools. Set up your
software tools from the content creation tools cheat sheet. Everything you need to
know is there. Record your module videos. Once you've made your slides, start
recording your videos. Once you've exported your videos correctly, structure your
files correctly on your desktop by naming them properly the way I showed you how to
do it. Back everything up using Google Drive. Honestly, don't get caught without
this. I've seen it happen to people. There's a guy here in Uplevel, he didn't back
his at once. He lost it and that poor bastard was pretty upset. So you don't want
to be ... Don't even let that happen. Back it up. Polarize your enemy. Pick an
enemy. This is a huge hack for creating content. Pick an enemy, name them, divide
your market in two and complete your polarizing enemy worksheet. Just think of Mac
and I'm a PC. Very powerful. Then include some content secrets, if possible, but if
not, it's not mandatory. As you create your content, try to include things from the
content creation secrets cheat sheet beneath this video of download. Finally, stick
to the schedule. Don't bloat your scope. Don't blow this out to a massive project.
This is version one. It should be lean, mean, small and scrappy. You want to
produce one week per week, one to two modules per day. Stick to the schedule and
get it done. Make sure you ship it. Make sure you get it done every seven days. If
you get stuck, if you can't get the content out of your brain and into the MVC
chunks worksheet and into the slides, pair up with a community member. Sometimes
people know what to do themselves, but when it comes to creating content and
extracting the info from their brains and putting it into the words and slides,
they get stuck. If this happens to you, pair up with an Uplevel Consulting member
in the Facebook group. Jump on a call. Get them to start asking you questions about
how you do the process yourself. Record the call and get the info from there.
Honestly, using somebody else changes everything. I use Hauser all the time to
bounce ideas off and get the information out of my head and onto the paper. If I
try to do it myself, sometimes I get stuck. Don't make that mistake. You can also
use me and my team to do this on our Q&A calls, which happen twice per week. Guys,
the magic word is "Done". You just want to get it done. Focus on making one module
per day and one week per week. Get it done. Come hell or high water, you will get
this done. That's it for this training video. You know what to do. You've got
everything you need. Let's get it done. Thanks and I'll see you in the next one.