EZ STEP Orthotic Insoles

Misaligned and unsupported Arch, causes LOWER BACK, KNEE, FOOT and ANKLE pains and
other BIOMECHANICAL ISSUES.

LOWER BACK PAIN

➢ Biomechanical foot dysfunction relatively alleviates all pain; foot is the foundation of the
musculoskeletal system, it connects to the supporting surface and defects in the foot
will affect the entire skeleton. Elimination of abnormal pronation, proper body posture
and the use of orthotics are methods that effectively treats all pain.

KNEE PAIN

➢ Knee is the biggest joint in our body, it takes quite a beating of all the activities you do.
When knee pain occurs, it can quickly puts your life on hold. Most commonly, it comes
from exertions that stresses and strains tendon and ligament which supports knee and
kneecap. Shock absorption, cushioning and Arch support for your feet can help relieve
pain and stabilizes the knee to move comfortably.

FOOT AND ANKLE PAIN

➢ Your feet must be well pampered to last a lifetime. They TAKE you everywhere
everyday. You may not think and complain about it until they hurt. The foot is the
unyielding point from which the rest of the body can stabilize. Clinical research have
shown that podiatrist-prescribed foot orthotics / insoles to treat foot problems such as
Plantar fasciitis, Tendinitis, diabetic foot ulcers, and Foot, Ankle, and Heel pain and spurs
and Metatarsalgia. With proper support, cushioning and care, most foot and ankle
problems can be prevented, decrease foot pain and improve its function.
OUR PRODUCT:
EZSTEP ACTIVE ORTHOTICS (MEN’s and Women’s)

➢ Sports Activity / extreme activities

➢ Provides extreme shock absorption and cushioning performance that gives you comfort
to your footwear

EZSTEP MEMORY (Men’s and Women’s)

➢ Provides supreme comfort in all footwear styles.

➢ Memory foam customizes the shape of your foot to helps create pressure free
environment in your shoes
➢ Designed for fast healing process

features:

• Durable medical foot Orthotic

• Soft top copper guard / Antibacterial fiber that helps to prevent bacteria fungi and odor.
• Cutting-edge Arch Support technology comfortably balance your feet and provides
proper body posture and bone alignment
• Ideal Orthotics for your particular needs to help you maintain a healthy and injury free
lifestyle.
• Specializes in correcting, treating and preventing all foot, back and ankle biomechanical
related problems.
EZSTEP STYLE

• Stylish Orthotic offers much needed comfort and care to your favorite high heeled, plum
shoes, and everyday doll shoes

Features:

• Durable carbon fiber plastic medical foot Orthotic.

• Flexible, light-weight designed for maximum pressure relief and comfort
• Stylish shape and cutting-edge arch support helps you balance your feet and provides
proper body posture and bone alignment
• Specializes in correcting, treating and preventing all foot, back and ankle biomechanical
related problems.

INTRODUCTION TO THE PATIENT / CUSTOMER

I - Friendly GREETINGS “Good Day, Good morning, Good Afternoon” (with a SMILE)

(Be confident at all times and know what you are selling!)

SIR / MAM, do you know your FOOT and Arch Type?

We give FREE consultation and foot scan analysis, using our latest 3D European Technology
Foot scanner in less than 2 minutes.

What is that for: Free consultation and foot scan analysis of our biomechanical system
Sir/Mam. As a promo, it is for FREE, you will not be spending a single penny.

Why is it important to know one’s Arch type? What will happen if we do not know it?
The Importance of knowing your Arch types is, you will be aware what is the right foot care for
you and you will have a better understanding why we have a poor step and wrong body and leg
posture. What happens is, you will not be able to correct why we easily tripped and why we are
suffering pains like what doctor calls them biomechanical issues such as; LOWER BACK, KNEE,
FOOT and ANKLE pains.

Remember, your feet are your foundation of our body.

II - Once the Foot Scan is done, show and explain the result of the foot scan analysis in
different forms;

Thanks to this cutting edge European foot scanning, you can benefit from an extraordinary 3D
viewing and sizing experience that will provide you with a custom selected solution to help and
lead you to a healthy and injury free active lifestyle.

EXPLAIN WHAT ARCH TYPE SHE /HE HAS:

LOW ARCH/FLAT FEET

Characteristics: Very flexible foot with an arch that sits low to the ground. Very little arch
definition.

Potential Problems: Low arches are often biomechanically imbalanced and can make your feet
more susceptible to common foot problems such as, Over-pronation, plantar fasciitis, post-
tibial tendonitis, heel spurs, medial knee problems, bunions

Orthotics: Orthotics should incorporate medial rearfoot posting and arch support to keep the
foot aligned and help control over-pronation

These muscles need to respond very quickly to any displacement of the lower leg on the foot.
And people with flat feet these muscles are often weak and slow to respond when the balance
is disturbed.
That’s why, Orthotic Insoles / Arch Supports is highly recommended to stabilize the feet and to
avoid tripping easily and this will correct and help you achieve a normal Arch. In Children,
podiatrist recommends Insoles / Arch support as correction as early as possible.

MEDIUM ARCH

Characteristics: Biomechanically efficient foot. Moderately flexible foot. Defined arch.

Potential Problems: Susceptible to common foot problems such as heel pain and metatarsalgia
from repetitive stress and improper fitting footwear.

Orthotics: Orthotics should have arch support, cushioning and shock absorbing materials for
comfort and foot pain prevention.

Medium arches are often biomechanically efficient but still can be susceptible to common foot
problems such as heel pain or ball-of-foot discomfort.

HIGH ARCH

Characteristics: Very rigid foot with an arch that sits higher from the ground. Well defined arch.
Excessive pressure to rearfoot and forefoot. High Arch or Cavus foot can lead to a variety of
signs and symptoms, such as pain and instability. It can develop at any age and can occur in one
or both feet.

Potential Problems: Plantar fasciitis, heel pain syndrome, arch strain, metatarsalgia, calluses,
claw toes

Orthotics: Orthotics should have proper arch support, metatarsal pads for forefoot relief, and
strong cushioning properties.
High arches are usually classified as supinated and are more rigid than other feet. Typically,
imprints or iStep scans for your foot type show mostly your heel and ball-of-foot, with very little
in the arch area.

When we walk or run, our feet absorb most of the impact and shock. With high arches you
have less surface area for absorbing impact and you place excessive pressure on your rearfoot
and forefoot areas. This can make you susceptible to foot conditions such as heel pain, ball-of-
foot pain or plantar fasciitis.

Some people with high arched foot may also experience foot drop, a weakness of the muscles
in the foot and ankle that results in dragging the foot when taking a step.

Calluses on the ball, side or heel of the foot, Pain when standing or walking, An unstable foot
due to the heel tilting inward, which can lead to ankle sprains.

The good news is that the right orthotics can help fill in your arch cavity to disperse the shock,
and provide the cushioning and alignment needed. for you to prevent injuries and maintain a
healthy and active lifestyle.

Our product – We have specific Orthotic insoles for every arch types either Flat, Medium and
High.

➢ 3D form dimensions – show to the patient how deep or which level the weight /
pressure penetrates the Plantar tissue and causing pain on the heel and plantar arrea
➢ Numeric Value (1-100) 1 is the lowest or the part of the foot that barely touch the
ground whenever they step/ stand. 100 is the highest or the maximum pressure or the
riskiest part on their foot.
 > With Orthotics comparison application shows what is the ideal foot structure and display -
On this part, this is where we convince and show the difference whenever the patient use
insoles and its importance.

III – After showing and explaining the foot scan analysis in different forms and Arch type to
the patient, we tend to show and explain to the patients our products.

IV - Let the patient experience how it feels and experience the difference with Orthotics.

Encourage the patient how it will help him or her and explain why they need it based on the
patient’s foot scan analysis results.

Sales Rep: Mam/ Sir, Our Insoles are medical grade ones, It is clinically designed by the
Podiatrist doctors to help individuals to ease and avoid pains on your body specifically; LOWER
BACK, KNEE, FOOT and ANKLE pains.

Patient: Oh, that’s good to know! But I am not in pain at the moment thank you.

Sales Rep: Mam/ Sir, It’s good to hear that you’ve not reached that level of having pain yet. The
good thing about our product is, this is not only for people who suffers pain beacause this is
preventive, corrective and treatment. We have a saying, “Prevention is better than cure!”

When our foot and body alignment is incorrect and our pressure points are not equally
distributed, that triggers the biomechanical issues / pains such as knees, lower back foot and
ankle. I understand that we Filipinos would only seek cures or do something to our health is
whenever we are in pain. Based from our previous patients who suffered pain and admitted
that they should have learned about our product (Orthotic Insoles) earlier before suffers pain
and undergone operations, and we should be aware that we should invest for our health before
anything else because our “Health is our Wealth.”
Patients arguing about the Price:

Patient: Oh that is so expensive, I’d rather buy Shoes!

Sales Rep: Mam/ Sir, what you need is not just an ordinary shoes – you need an Orthopedic
shoes, But to be honest with you, Orthopedic shoes is more expensive than our Orthotic
insoles. Plus Our edge to Orthopedic Shoes is, you can use these and easily be transferred to
your other shoes without ditching your favorite shoes. Unlike Orthopedic Shoes, you can only
use one pair of shoes or just that shoes. We give a free trial to feel the difference and see how
we can help your condition and avoid from suffering biomechanical issues.

Encounter with people with active lifestyle or even teachers;

Sales Rep: Like in your case Mam/ Sir, you are a runner and have sports? The good news is that
with These foot orthotics insoles can help you achieve proper body alignment and stabilize your
feet to prevent injuries and maintain a healthy and active lifestyle.

When your feet hurt, it’s difficult/ uncomfortable to do activities such as standing or walking for
a few minutes can become too daunting to attempt. Making good shoe choices like orthopedic
shoes can prevent problems, but for many of those who are already suffering, orthotics – shoe
inserts is designed to ease foot pain and correct structural issues – it provides that much-
needed relief.
Orthotics manages the weight and relieve pressure on sensitive areas of the feet, provides
cushioning that reduces stress, or biomechanical load, on the lower body, and correct gait and
structural abnormalities.

Patients suffers from different forms of pains like; Lower back pain, Heel Spurs, heel pain
syndrome, Achilles tendonitis, Plantar Fasciitis, Metatasalgia (they are our sure customers)

(But some patients are doing Rehabs already)

Patient: I am doing PT Rehab already so I don’t need them or maybe they would say after their
rehab….

Sales Rep: Mam/Sir, that’s great that you are doing PT Rehab, but most of our rehab patients
say, pain was totally eased out when they used insoles during during rehab sessions.

(Insist to let the patient to try the insoles to experience the comfort we offer from using it)

For Old Patients who suffers Rheumatism and even bunions

BENEFITS:

➢ Provide the best combination of support and cushioning. Although your feet will feel
better with some cushioning all the research shows that supportive insoles will help
reduce the development of joint deformities associated with rheumatoid arthritis.
➢ Most studies find that people who wear orthotics have less foot pain and need fewer
pain-relieving medications, some also suggest custom-made inserts can lead to long-
term changes in biomechanics that may slow or prevent the progression of arthritis and
bunions – abnormal growning of toe bones.
 ➢ Foot pain is common. One in four adults have some problem with their feet, and among
people with certain types of arthritis, including rheumatoid arthritis (RA) and
osteoarthritis (OA) of the knee, hip, ankle or foot, it’s even more prevalent.
➢ Foot discomfort and structural problems such as the hammertoes and bunions caused
by the inflammation of RA and lupus also can spread beyond the feet, leading to shin
pain, knee pain and lower back pain.
➢ Although most studies find that people who wear orthotics have less foot pain and need
fewer pain-relieving medications, some also suggest custom-made inserts can lead to
long-term changes in biomechanics that may slow or prevent the progression of
arthritis.
➢ Orthotic Inserts affect the foot’s very fine, or micro-, control of gait, subtly altering
muscle activity and reducing stress on the lower extremity.

MODE OF PAYMENT:

Good news Mam/ Sir! We accept cash or credit card, which one do you prefer and most
convenient for you?

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Always remember:

* Heel pressure - causes Heel pain, Hill Spurs, Plantar Fasciitis, Lower back pain /
Lumbar pain
* Forefoot pressures causes, Metatarsalgia, Mortons toe and Mortons Neuroma

STUDY THE FOLLOWING:

1. ANATOMY OF THE FOOT
2. BIOMECHANICAL ISSUES
3. DEFORMATION OF THE FEET
4. WHAT IS ORTHOTIC INSOLES
5. BENEFITS OF ORTHOTIC INSOLES
6. WHAT IS PODIATRIST
7. WHY ORTHOTIC HELPS people with diabetes (diabetic patients)