Nike Case Study

NIKE
By: Sanskar Singh

Introduction
Successes of Nike
Endorsements
Sales Comparison
TABLE OF Failures and Challenges

Nike’s Response to Labour Controversies
Strategies for Survival
CONTENT Sustainable Practices
Digital Transformation
Innovation and Product Diversity
Community Engagement
Reference Video
Conclusion
INTRODUCTION
INTRODUCTION
Nike, Inc. founded in 1964 by Phil Knight and Bill
Bowerman.
Phil Knight, former track athlete, and Bill Bowerman, his
coach, envisioned a brand dedicated to high-quality
athletic footwear.
Began as Blue Ribbon Sports, an importer of Onitsuka
Tiger shoes.
Primarily focused on distributing athletic footwear to tap
into the emerging sports shoe market.
Rebranded as Nike in 1971, symbolizing victory and
success.
Rapidly evolved into a global sportswear giant,
pioneering innovation in athletic footwear.
INTRODUCTION
Transformed sports culture by not only providing gear
but shaping a cultural identity.
Iconic marketing campaigns and endorsements made

Nike a symbol of athletic excellence.
Became one of the world's largest suppliers of athletic

shoes and apparel.
The Nike Swoosh logo is universally recognized,

representing quality, style, and performance.
SUCCESSES OF
NIKE
Nike Air Jordans, Air Max and Dunks

ENDORSEMENTS 01 Michael Jordan:
Nike's partnership with basketball legend Michael Jordan, beginning with the launch of
the iconic Air Jordan line in 1985, revolutionized athlete endorsements. The Air Jordan
series not only became a cultural phenomenon but also elevated Nike's status in the
basketball and streetwear communities.
02 LeBron James:
Nike's collaboration with LeBron James, one of the NBA's greatest players, has been a
significant success. The LeBron line of basketball shoes has consistently been popular
among athletes and sneaker enthusiasts, contributing to Nike's dominance in the
basketball footwear markets.
03 Serena Williams
Nike's endorsement of tennis champion Serena Williams showcases its commitment to
diversity and women's sports. Serena's association with Nike has not only strengthened
the brand's appeal to female athletes but has also been a powerful statement for
inclusivity and empowerment.
SALES
COMPARISION
Nike's dominant market share in the global
athletic footwear and apparel industry.
01 LABOUR CONTROVERSIES
Instances of criticism regarding Nike's labor practices have FAILURES
been a notable challenge.
Reports highlight poor working conditions and low wages in
AND
overseas factories, leading to concerns about ethical
manufacturing.
CHALLENGES
02 SUPPLY CHAIN ISSUES
Challenges in Nike's global supply chain have included delays, disruptions, and controversies.
These issues have impacted production timelines and, subsequently, customer satisfaction.
03 MARKETING MISSTEPS
Nike has faced challenges due to controversial advertising campaigns.
Examples include instances where marketing messages sparked public relations challenges and faced
significant backlash.
NIKE'S RESPONSE TO
LABOUR
CONTROVERSIES
01 Nike responded to labor controversies with tangible actions aimed at
improving working conditions.
02 Steps include raising wages for workers and implementing ethical

labor practices.
03 The company established partnerships and initiatives to ensure fair

labor practices throughout its extensive supply chain.
STRATEGIES FOR
SURVIVAL
01 Nike implemented robust strategies to navigate
challenges and ensure survival in the competitive
market.
02 Key themes of adaptability, innovation, and a
commitment to social responsibility have been central to
Nike's resilience.
03 Visuals or icons will represent each strategy, creating an
engaging presentation that visually communicates the
core survival strategies.
SUSTAINABLE
PRACTICES
01 Nike is committed to sustainability, incorporating recycled
materials into product manufacturing.
02 Initiatives extend to reducing carbon emissions, minimizing

environmental impact, and promoting eco-friendly practices.
DIGITAL 01 Nike's digital initiatives have
been transformative, with
TRANSFORMATION significant investments in e-
commerce, online platforms,
and digital technologies.
02 Technology has enhanced

customer experience,
engagement, and enabled
data-driven decision-
making.
03 Statistics on the growth of

online sales and the impact
of digital transformation on
Nike's business emphasize
the brand's adaptability to
changing consumer
behaviors.
INNOVATIONS AND PRODUCT
DIVERSITY
Nike's commitment to innovation is evident in product design and technology.

Specific technologies, like Nike's Flyknit, and advancements in performance gear showcase the brand's dedication to pushing boundaries.
Product diversification beyond footwear, including sportswear and athleisure, plays a crucial role in Nike's success, appealing to a broader consumer base.
COMMUNITY ENGAGEMENT
01 Nike actively engages in communities and addresses social
issues to promote diversity and address inequality.
02 Specific initiatives, such as the Nike Community Impact Fund,

showcase the brand's commitment to making a positive
impact.
03 Images or testimonials will be used to illustrate the tangible

and positive effects of Nike's community engagement efforts.
REFERENCE VIDEO
CONCLUSION
01 In conclusion, our journey through Nike's narrative has unveiled a brand deeply intertwined with
sports culture, marked by iconic successes and strategic triumphs.
02 Nike's resilience in the face of challenges, demonstrated through responsive strategies,

showcases its commitment to adaptability, innovation, and social responsibility.
03 In the end we have a spotlight on sustainable practices, digital transformation, and community
engagement underscores Nike's multi-faceted approach to staying at the forefront of the athletic
industry. With a legacy of success and a forward-thinking ethos, Nike stands poised for
continued leadership and positive impact.
THANK YOU!

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NIKE

By: Sanskar Singh

TABLE OF Failures and Challenges

Iconic marketing campaigns and endorsements made

Became one of the world's largest suppliers of athletic

The Nike Swoosh logo is universally recognized,

Nike Air Jordans, Air Max and Dunks

02 Steps include raising wages for workers and implementing ethical

03 The company established partnerships and initiatives to ensure fair

02 Initiatives extend to reducing carbon emissions, minimizing

02 Technology has enhanced

03 Statistics on the growth of

Nike's commitment to innovation is evident in product design and technology.

02 Specific initiatives, such as the Nike Community Impact Fund,

03 Images or testimonials will be used to illustrate the tangible

02 Nike's resilience in the face of challenges, demonstrated through responsive strategies,

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