Citizen EcoDrive Watch Presentation

Fueled by light. Never needs a battery. UNSTOPPABLE.
10/4/2012
Brand Ambassadors
• Eli Manning
▫ Two-time MVP & Champion Quarterback NY Giants
• Paula Creamer
▫ US Women’s Open Champion
• Matt Kenseth
▫ Two-time Daytona 500 Champion
• Victoria Azarenka
▫ The newest international Brand Ambassador
Citizen – Close to the Hearts of People
Everywhere
 Established in 1924, Citizen Watch Company selected its name so it
would be “close to the hearts of people everywhere”.
 Citizen is recognized as a worldwide leader in advanced technology.

From the world’s slimmest LCD watch to the first voice recognition
watch and the world’s first professional dive watch with an electronic
depth sensor, Citizen’s record of "world’s firsts" is unmatched.
 More recently, Citizen has staked out a new position as the leader in
environmentally friendly timekeeping with its Eco-Drive watches that
are light powered.
 With models ranging from dress to sport to professional dive watches, Citizen Eco-Drive runs
continuously in any kind of natural or artificial light for a lifetime of use.
The Citizen Brand Sells Itself.
 Recognized as an industry leader with revolutionary Eco-Drive technology
 Delivering light-powered, maintenance-free timekeeping for the 21st century
 Citizen’s 5-year Limited Warranty is the longest in the mid-price segment

 (US, Canada, & Caribbean only, all other countries have a one year warranty)
 STRONG WARRANTY = SUPERIOR QUALITY
 Technology and style deliver a very strong Price/Value relationship

 Highest quality and reliability - less than 1% of watches returned during
warranty period
 Major investment in advertising and sports marketing helps to pre-sell the
Citizen brand
 Our Duty Free savings gives the guest 40% off the Manufacturer
Suggested Retail Price, offering an even greater value (Individual Itinerary
Pricing will vary.)
What is Eco-Drive?
Citizen Eco-Drive watches start with a simple yet revolutionary
concept: a watch that never needs a battery.
 Citizen Eco-Drive technology harnesses the power of light – from
any natural or artificial light source – and converts it into energy
which is stored in a permanently rechargeable lithium-ion cell. It
recharges continuously in any kind of light to run forever.
Natural and artificial

 A Solar conversion panel and light is absorbed.
energy cell are the power provider
for these Quartz Watches.
 Eco-Drive's ability to use light from This light is

any source to generate electrical converted into
power means that the supply is energy.
limitless and free.
 The absence of any added complex Enough energy is

power generating machinery that stored to power the
would require additional upkeep is watch for at least 6
another big advantage. months, even in the
dark.
Other Advanced Technologies, Materials &
Finishes
• Atomic Timekeeping
▫ The most accurate and maintenance free watches in the world!
▫ Eco-Drive technology partnered with radio-controlled accuracy with radio towers in North America,
the UK, Europe, Japan and China.
▫ Radio signals are received both automatically and on-demand.
▫ Key collections include Skyhawk A-T, Perpetual Chrono A-T, and World Chronograph A-T.
• Titanium
▫ Used widely for its non corrosive finish and high strength to weight ratio
▫ Perfect material if you are looking for a rugged watch with a light weight feel
▫ Hypo-allergenic
• Ceramic
▫ Durability - harder than gold, platinum and stainless steel
▫ Provides lightweight comfort and durable color that will not fade or discolor
▫ Hypo-allergenic
Getting To Know Your Citizen Watch
• Citizen leads the industry in providing simple and
innovate ways of letting their customers learn how to set
their watches.
• Customer Options:
▫ Instruction Booklet “Getting Started”-included with purchase
▫ CD ROM -Interactive Setting Instructions and Printable Manuals-

included with purchase
▫ Citizen Eco Drive Website -you can search and jump right to what
you want to change based on your watch model
Citizen Warranty Information
Citizen Warranty Information
Key Selling Points
Features Benefits
Eco-friendly and the ultimate
Never needs a battery.
convenience – no battery to replace ever!
Under normal conditions indoor &
Powered by any kind of light, so it can
outdoor, there is ample exposure to light
run and recharge continuously.
to keep the watch running forever.
Power reserve can last 6 months to 5
Keeps running reliably, even in the dark.
years (depends on model).
Instant feedback when charging is
Low charge warning; quick start function
needed; just seconds to start up after
(most models).
exposure to light.
Steel is the metal of choice for many
Select from solid stainless steel or
luxury watches; titanium is light and
titanium bracelets and cases.
stronger, plus it’s hypo-allergenic.
2013 Spring Newness – Men’s
Adding 9 Men’s Styles in 2013- Onboard March 2013
• Nautical Inspired • Race Inspired
Endeavor Primo
Retail DF $270 Retail DF $255

Retail US $450 Retail US $425
Endeavor Primo
DF Retail $255 Retail DF $270

US Retail $425 Retail US $450
2013 Spring Newness – Men’s
Adding 9 Men’s Styles in 2013- Onboard March 2013
Perpetual Calendar Stiletto - Ceramic

Retail US $525
Retail US $650
Men’s Straps
Retail DF $117
Retail US $195
Men’s Bracelet Men’s Bracelet

2013 Spring Newness – Women’s
Adding 10 Women’s Styles in 2013- Onboard March 2013
Silhouette Crystal Jolie

Silhouette Crystal
Retail DF $195
Retail US $325
Ceramic Ceramic

2013 Spring Newness – Women’s
Adding 10 Women’s Styles in 2013- Onboard March 2013
Bella Bella

Ladies’ Bracelets
Retail DF $150
Retail US $250
Allura Allura

Additional Information
Additional sources of information for Citizen Eco-Drive watches can be
found:
 Online at www.citizenwatch.com
 Citizen brand guide – ‘Everything You Need to Know’
 Citizen Pocket Guide – small cards on a ring

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Fueled by light. Never needs a battery. UNSTOPPABLE.

 Citizen is recognized as a worldwide leader in advanced technology.

 Citizen’s 5-year Limited Warranty is the longest in the mid-price segment

 Technology and style deliver a very strong Price/Value relationship

Natural and artificial

 Eco-Drive's ability to use light from This light is

 The absence of any added complex Enough energy is

▫ CD ROM -Interactive Setting Instructions and Printable Manuals-

• Nautical Inspired • Race Inspired

Retail DF $270 Retail DF $255

DF Retail $255 Retail DF $270

Perpetual Calendar Stiletto - Ceramic

Retail DF $315 Retail DF $390

Men’s Bracelet Men’s Bracelet

Retail DF $165 Retail DF $165

Silhouette Crystal Jolie

Retail DF $195 Retail DF $195

Retail DF $315 Retail DF $330

Retail DF $285 Retail DF $297

Retail DF $270 Retail DF $171

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